Tag Archive for: self confidence

Sabina Munnelly“Sometimes you don’t even see your own potential,” says Sabina Munnelly. “But when someone makes it clear that they see something in you, their belief in you can help grow a belief in yourself that you might have not even had.”

Munnelly speaks to openness on your path, being a force of nature, surpassing the barriers and the value of mirrors that reflect and magnify your possibilities.

Embracing Opportunity and Switching It Up

Since the moment that computers were introduced in the ‘90s halfway through her education at Trinity College in Dublin, Munnelly began a career she would never have seen coming.

“Embrace what comes at you. You don’t have to control everything, and it doesn’t always have to fit in with what you originally thought,” says Munnelly. “I got a whole other opportunity because I opened my mind to the technology piece.”

After starting in banking as a technology tester, Munnelly worked for Compaq and Hewlett Packard, gaining vast experience with big players. Rather than transition to management, she joined Accenture so she could continue to keep her hands in project work. Across 16 years, she jumped between various tech and data related areas of expertise, becoming a Managing Director at Accenture Applied Intelligence, and moving to New York from Europe.

“I always like to pivot every three years or so, to keep myself up to date. I’m a bit of a magpie,” confesses Munnelly. “Anything that is white space. Give me a white board, and I’ll figure it out. I prefer that, so my journey has been a constant evolution.”

In 2021, she joined Baringa, a global management consultancy working across multiple sectors including energy, financial services, telecoms, media, consumer goods, retail and government. As a leading advisor on the energy transition globally, sustainability runs through much of the business’s work across sectors. In addition to enjoying the entrepreneurial spirit of building a fast-growing team in the U.S., Munnelly feels she’s come full circle to interests at her roots, having written her thesis on wind farming back in college.

“From a financial services perspective, there’s a lot of momentum behind the notion that if you can put the capital to make the most impact in the right place, then change happens where the money goes,” notes Munnelly. “If I can be involved in making change happen through climate activity and how investors deploy their capital to fund those changes, that really resonates with me.”

Equally, culture was a big factor in her move: “For me, you have to be able to get up in the morning and love what you do and love the people your work with. A people-focused business was really important to me.”

A Force of Nature

Describing herself as driven, Munnelly feels curiosity and a love of learning and problem solving motivate her. She enjoys start-to-finish involvement, and smiles saying she would be called “a force of nature” by her colleagues.

“It’s definitely an energy, but also a cohesion with the team.”

While she’ll come into a room with a strong point of view, she feels ‘nature’ implies a melding with the environment. She’s very much about being ‘in it together’ as a team and enjoying the adventure, and feels energized by working with others. These days, she would admit that her intuition and her attunement to reading the energy of a room have been important contributions to her success, as well as self-care.

Her sensitivity to her own and other’s energy has increasingly been a validated part of how she navigates her work-life: “I balance my energy. So I don’t think about the hours I work. I actually think about the energy I expend in a day.”

If You Can See It…

Growing up with three younger brothers, Munnelly was both accustomed to being in male-dominated spaces and being respected in them. So when she went into finance and tech, her context didn’t phase her.

“I enjoyed going into rooms and finding those moments where I’d pipe up with an interesting point of view or a question, and all of a sudden, people would shift around and look at me,” she says. “So I find it quite empowering. I’ve used the difference to my advantage.”

Only as she grew more senior did the gaps in representation of women become far more visible to her. And being one of the few in that space, she felt her role was to vocalize what she saw.

“It increased my use of my voice. It’s important that it doesn’t become a silent observation or be held in,” says Munnelly. “It’s important to make sure that things are noted and vocalized, and even with the reasons, considered.”

Mary Robinson, the first female president of Ireland who held term from 1990-1997, was a real inspiration in envisioning possibility. It made such a difference to teenage Munnelly that it stirs up emotion even today. Robinson allowed her to see not only what could be, but what was possible.

“I think all of these factors combined meant I didn’t buy into the barrier, and just ignored it, and still today it hasn’t stopped me, because I have a deeper belief that it can happen – at least in the spaces where I’m operating in.”

Coming to Baringa, she was met with a U.S. office that held a 50/50 gender representation at senior levels, and where every individual has an advisor. Having doubled down on its U.S. growth in the past 5 years, a DEI approach has infused the internal culture and focus for external impact from the outset.

Do What You Love, and Empower Others

Due to her extensive background in consulting and taking an advisory role, Munnelly has become adept at taking the listening seat to consider all voices when it comes to coming up with the best way forward, rather than just pushing her initial viewpoint. She’s learned to take her own ego out of the way.

As she thinks of the shift from ‘doing’ to ‘enabling’ as a leader, and the amount of letting go required, Munnelly is grateful for the people that saw her potential and trusted her. Having your ability reflected back to you matters, she feels, regardless of what level you’re at. She focuses on paying that back, in witnessing, encouraging, motivating and empowering her team through trust: “At the end of the day it’s belief and self-belief that matter.”

“Build your skills using the best of others that are ahead of you,” she suggests. She encourages women to pick up the best of what they observe in managers and leaders, integrate what inspires you and make it your own.

Do what you love is a practical direction she recently received from a leader that empowered her: “She didn’t say ‘meet these numbers’ or ‘I want you to do these things.’ She gave me the freedom of saying ‘just continue, but do what you love.’ She probably knew that if I heard that, then I would already motivate myself and do more than what others would ask from me,” reflects Munnelly. “If I’m in a positive frame of mind, loving what I’m doing, then I’ll be even more successful.”

She suggests to ask yourself if is it possible to tweak your work to get more enjoyment out of what you’re doing. Family, friends, a good chat and laughter are core to Munnelly. She enjoys spending time with her young daughter who keeps her more than busy and grounded. She also loves cycling, and while she’s always loved adventure and fast movement, in the past years she’s begun taking up more energy balancing activities like acupuncture and massage. She’s also a Reiki master.

By Aimee Hansen

Emily Leitch “Early in my law career, I felt like there was an established hierarchy and I was hesitant to speak out of turn. I wish I’d broken that notion sooner and had more confidence in my own voice,” reflects Emily Leitch. For sure, respect is earned along the way, but I love seeing the confidence of the incoming female associates today and value their insights. I hope I had a small hand in creating more open dialogue for future generations.”

Leitch speaks to staying focused on your path, leveraging your unique presence and sustaining yourself through the long Big Law journey.

Gravitating Towards Capital Markets

Leitch began in investment banking out of college before deciding to attend University of Texas School of Law after two years. Exploring both securities and mergers and acquisitions (M&A), she felt more magnetized to becoming an expert in capital markets.

“I love that we get to interact with the heart of leadership of the company, and to hear not only about the transaction, but also their strategies and their business,” she says. “You come to know and understand the company’s business, so that you can describe it properly to investors, and ascertain the potential risks and opportunities.”

Not only does Leitch enjoy the high profile client interaction and broad business exposure, but because the intense transactional periods are often accorded in timing to SEC deadlines, she also feels the overall flow is less volatile than the peaks and valleys of M&A law.

Reflecting back, she was probably most surprised to realize how rules-based and regulatory in nature the practice is, which means constantly keeping up with changes in laws and regulations that come with different administrations and different agendas.

Joining Shearman in February, she loves that there’s always more growth and a new challenge: “This is not a career where you’re learning curve ever really flattens. It’s always on an upward trajectory and constantly being engaged intellectually has been something I really enjoy. And the people that I get to work with and am surrounded by — the associates, partners, clients — are all smart, motivated, wonderful, and well-rounded people.”

Staying Attuned To Your Own Development

“As a young associate, you hear ‘so and so billed this many hours’, ‘so and so got to work on that transaction’, and people can get really wrapped up in the competitive nature of it. But from the start of my career, I was pretty good at tuning out that noise,” reflects Leitch on what has contributed to her personal success: “I was good at keeping my head down, doing good work that I was proud of, and walking into the office every day thinking, ‘I’m going to do the very best I can do’.”

Making partner at just eight years and named by Law360 in 2017 as one of the top five lawyers nationally under 40 in the area of capital markets, her focus on her own work has served her well.

“I’m a good team player, so people generally like working with me. I think being naturally social has also helped a lot, as my network is really wide. I enjoy taking part in organizations and leadership teams and committees — from the legal profession to church to school — which also helps me keep some context in this industry,” notes Leitch. “As you grow in this business, it becomes so relationship-driven.”

She’s often heard the reflection that she is high energy, confident and strong, even when she hasn’t exactly felt that way — especially when she was juggling young children with returning to work.

A highly memorable moment of her journey was when, with two babies at home, she had reached a breaking point and was ready to side-shift to any kind of less demanding peripheral position. While informing Leitch that she just short of making partner, a head of her department encouraged her to hold on through the difficult phase and keep the course, and the team just needed to give her the support she needed.

“I’m so glad I held on, because when you make partner in this industry, it opens a lot more doors. If I had gone all that way to stop right before that finish line, my career would be totally different, and I wouldn’t be where I am today,” reflects Leitch. “But sometimes, as women you just you need that support. You need to vent to somebody or say I can’t do this. She was able to really help me through that, and I remember because it was absolutely career-defining.”

Leveraging Your Presence in The Room

While there have been many female associates across firms she’s worked in, Leitch has often been the only female partner in the room or even only woman at all, considering she works a lot with investment bankers, but notes that she didn’t use to notice it and has rarely focused on it — somehow seeing mostly male faces on Zoom has made it more salient.

“It’s not something that I’ve considered a bad thing, and frankly, I’ve probably considered it an asset and used that as an opportunity to stand out,” says Leitch. “I’ve been fortunate along my career to work with very supportive men, who are supportive of women and have helped me develop my career tremendously.”

While it might not be at a conscious level, Leitch is aware that even her presence in the room commands noticing, and feels perhaps that has empowered her to value and use her voice and her ability to influence.

“People see me as a female leader, and I think younger female associates have always looked up to me as a trailblazer in a sense,” she observes. “I’ve never really thought of myself that way: I just did my best work along the way and didn’t care if I was a man or a woman or who I was working with, but it’s nice to help bring other women up behind me.”

Remember It’s a Long Career Journey

“If I could go back and change one thing, it would be to ask more questions and to have more confidence approaching senior people,” says Leitch. “When I was the junior associate, I’d try to figure it out on my own or go to another associate.”

With the value of hindsight, she intentionally tries to be approachable and open.

Leitch has also learned through experience, and impresses upon associates, that while every transaction may feel like a dead sprint, it’s important to remember you’re in it for the marathon.

“It’s a long career and so easy to get wrapped up in the here and the now, especially when you start out,” she notes. “But you really have to remember — when you feel overwhelmed, when you’re in a transaction and it’s all-consuming — you have to be able to ride those waves and think from a long-term perspective.”

With time, she’s learned where to give it her all, which she often has, and where to put her boundaries up and give focus where it’s needed now, to make work-life integration work for her.

“Some days work has to come first. Some days, children have to come first. Some days my husband has to come first,” says Leitch. “We’re all balancing things in our lives, and the longer you do it, the more you instinctively know where the ball cannot be dropped that day.”

Leitch has enjoyed the opportunity to pick her nine year old son and seven year old daughter up from school everyday, as a result of the remote workplace. Much of her personal time is spent engaging in what excites them — from Astros’ baseball games to Tik Tok dance videos.

She’s all about her Peloton at the moment (a pandemic purchase) and as a creative outlet to her highly mental vocation, she feeds her life-long affection for theatre, finding pocketed opportunities to perform, including playful covers of Lady Gaga, Whitney Houston, Vanilla Ice and MC Hammer at Teacher Appreciation Days at her kids’ schools. With a mix of fun, family and a successful legal career, ‘you can’t touch her’.

By: Aimee Hansen

Latina leadersAs part of celebrating Hispanic Heritage, The Glass Hammer covers career insights and tips shared by Latina Leaders in business whom we’ve had the fortune to interview over the years.

In this retrospective two-part feature, we’ve mined the best experience-based guidance across our profile interviews with Latina leaders. As the theme of authenticity, self-confidence and self-promotion have been emphasized again and again, we focus entirely on facets of this critical message for part one of this feature.

1. Claim Your Self-Worth Early In The Game

Entering an industry or an organization where too few people look like you can be challenging, but there is never a more important moment to believe in yourself and claim your worth, emphasized Ivelisse Rodriguez Simon, Managing Partner at Avante Capital Partners.

“I wish I had known from the start of my career that I should have more confidence in myself,” said Rodriguez Simon. “Over time I’ve realized that you should never doubt your own capabilities. There may be obstacles, but you can do it. With a lot of luck, hard work and great mentors I’ve made it in this industry, which is hard for women, especially minority women.”

Update: Ivelisse Rodriguez Simon remains in this position, now with Avante Capital Partners for nearly 13 years.

2. Embrace All of Who You Are

Finding an authentic sense of self is essential for all women, but especially for young Latina women just starting out in their career, impressed Yvonne Garcia, as Senior Vice President and Global Head of Client Solutions, Investment Manager Services at State Street Corporation.

“It is critical to realize that the diversity of thought and cultural experiences that you bring are so valuable to organizations. Embrace who you are, make sure you find mentors and sponsors that will help you develop and grow as a leader,” advised Garcia. “Get involved in volunteer organizations like ALPFA where you will be able to grow and give back at the same time.”

Update: Yvonne Garcia was promoted to Chief of Staff to CEO at State Street in January 2019.

3. Stay Authentic To Your Truth

In tech for over two decades, Rocio Lopez, as IT Executive at Accenture, realized at a deeper level from Accenture’s Hispanic American Employee Resource Group (ERG) that she needed to be authentic about what she brought to the table as a talented Hispanic technologist.

Both passionate about advancing diversity and leading Latinx American talent attraction initiatives, Lopez said: “The one piece of advice I would give to anyone is to be authentic. For the longest time, I was trying to run in a different size shoe – actually a male size 8. It wasn’t until I met my ERG family that I realized I like my 7.5 size red high heels.”

Update: Now with Accenture for over 26 years, Rocio Lopez was promoted to Technology Strategy Lead NA Education Practice in January 2020.

4. Allow Your Unique Personality To Shine

By allowing her unique self to shine through, Laura Sanchez, Managing Director, Private Wealth Management at Goldman Sachs, found that she was better able to form more impactful bonds with clients and colleagues that helped to create a more fulfilling career.

“When you’re new – and I had also switched industries – you may be anxious about fitting in and looking like everyone else or acting like everyone else. But trying too hard to fit in can stifle who you are. To not be yourself for the majority of your day creates a lot of stress,” Sanchez reflected. “When I’ve been true to myself and let my own light shine through, that’s when I’ve been my best. That’s when I think the success started.”

Update: Laura Sanchez remains in this position, now with Goldman Sachs for over 27 years.

5. Become A Supportive Friend to Yourself

Believing that women had many advantages in the area of dispute resolution, including the ability to appreciation a situation from multiple perspectives, Ximena Herrera-Bernal, as Counsel in the International Arbitration Group at Shearman & Sterling, London, urged women to encourage the truth of their own voice in the room.

“It is imperative to believe in your abilities and to make your views appropriately known,” Herrera-Bernal said.“ When you’re doubting yourself, imagine that you are giving advice to a female friend who is experiencing the same issues. Then listen to your own advice.”

Update: After 16 years with Shearman & Sterling, Ximena Herrera has gone on to be a Founding Partner in Gaillard Banifatemi Shelbaya (GBS) Disputes.

6. Let Your Difference Empower Your Voice

The very thing that once inhibited you from using your voice is often what validates its importance, asserted Noelle Ramirez, Project Manager, Diversity, Equity & Inclusion at PGIM.

“I bring to the table my lived and learned experience as a woman, a lesbian woman, a Hispanic woman,” said Ramirez.“ The things that kept me quiet in the room before are the things making me speak the loudest in the Diversity, Equity & Inclusion space.”

Update: Interviewed earlier this year, Noelle Ramirez remains in this position, with PGIM for nearly 2.5 years.

7. Be Forward About Owning Your Work

It was a decade into her career before Paula Arrojo, Managing Director and Private Wealth Advisor, Investment Management at Goldman Sachs, figured out that she had to match her hard work with her self-promotion.

“Women often expect that if you work really hard you’ll be noticed and rewarded. But they need to realize how important it is to let the right people know what they’re working on and what they want next – what team, what clients,” Arrojo said. “If you want to go for it, you have to position yourself to have that credibility. Had I known to be more strategic in this area earlier, I would have saved a lot of time getting to where I am.”

Update: Paula Arrojo remains in this position, now with Goldman Sachs for 21 years.

8. Beyond Your Role, Build Your Personal Brand

After watching too many women voice their great idea only after the meeting finished, inhibiting their success from their hesitation to speak up, Patricia McCarthy, Managing Director at Goldman Sachs, emphasized the importance of being proactively seen and heard.

“When you have good ideas, you need to voice them and add value. Remember that your job is to contribute to your team, and that entails being confident and pushing yourself beyond what your perceived role is,” McCarthy noted. “More than achieving a title or promotion, my biggest source of pride is establishing a personal brand as an individual who can improve a process.”

Update: Patricia McCarthy remains in this position, now with Goldman Sachs for over 17 years.

9. Be Your Own Best Advocate

When it comes to advancing as you become more senior, Grissel Mercado, as Counsel at Shearman & Sterling LLP, emphasized you have to go beyond focusing on doing excellent work and build a profile.

“Young attorneys tend to focus on delivering excellent work, which is important, but also expected. You also have to seek out opportunities to network,” said Mercado. “Nobody is a better advocate for you than yourself. Women need to take more initiative. If you’re talking with the team before a call, mention a success, just as a man would.”

Update: With the firm for 14 years, Grissel Mercado was appointed to Partner at Shearman & Sterling LLP.

10. Self-Promote To The Leaders Above You

Take the shame out of self-promotion and instead learn how to do it by doing it, emphasized Ilka Vázquez, Advisory Partner at PwC US.

“I think it’s ok to brag a little about your impact and what you’re bringing to the table. We assume someone is noticing our great work and will reward us, but the reality is that you can speed up the process if you talk about your success to people who are influential,” Vázquez noted. “Your elevator speech gets better the more you give it and can help you establish a personal brand.”

Update: Ilka Vázquez remains in this position, now with PwC for 11 years.

11. Know That You Are Ready (Enough!)

Opportunity is the chance to grow into the role, communicated Neddy Perez, as Global Head of Diversity & Inclusion, Talent Management COE at McCormick & Company.

“Women are still socialized to put their heads down and work hard with the hope that someone will recognize your success. The reality is you have to become your own best advocate. As long as you feel comfortable with 70% of requirements of a job then go for it,” encouraged Perez. “No one is ever 100% ready for their next job; we just have to get comfortable with asking for what we want and going for it.”

Update: Neddy Perez remains in this position, now with McCormick & Company for nearly 3 years.

Look out next week for part two of this series on wisdom and insight from Latina leaders in business over the years.

By Aimee Hansen

Silke Soennecken“You are motivated and grow when you are being challenged,” says Silke Soennecken, “when you have to use your resources to get your head around things you didn’t think would ever happen.”

Soennecken speaks to growing through challenge, retaining your power as a woman and letting go for others to grow.

When Things Turn Upside-Down, Learning Curves Go Up

As a Managing Director at Commerzbank New York, Soennecken is tasked to oversee governance and strategy for all risk management in the region, and is responsible for the bank’s entire North American credit portfolio. Based at a branch rather than head office, she enjoys the vantage point of gleaning how initiatives flow and come together, while gaining insight into areas of risk management that interrelate with her expertise in corporate credit.

As a risk manager, she thinks that despite the challenge, it is precisely the unexpected and unprecedented moments that provide the strongest learning experiences and opportunities to grow your skillset.

She experienced this first-hand in September 2008, when she joined Commerzbank just one month before the financial world fell into crisis, and then again this past year with the pandemic. Now Soennecken approaches these big upheavals with some fascination by observing how various players respond and react to crisis on all levels.

She notes her “extremely analytical mind” gives her the ability to remain curious and agile, as she is naturally prone to dissecting how the many pieces of a system work together and interact with each other—including considering the consequences in a scenario when one piece fails.

Flipping the Worst-Case Scenario

Soennecken had a first-hand experience of a worst-case work challenge, when years ago, her firm initiated a significant restructuring. Consequently, she witnessed a mass exodus of her entire 25 person department over just a few months, including team members she thought she could not afford to lose.

Tasked with restructuring the department, and never imagining she would end up doing it alone, she recalls a “breakdown moment” in the bathroom after the last person announced they, too, were leaving. However, beginning with temporary patches, Soennecken stood up and began to rebuild the entire department.

Although she had a private office, she instead moved her desk to the middle of the open floor, where anyone who joined would have access to her. Only after a three-year journey rebuilding the team did she return to her office with an open door policy.

“Rebuilding was hitting rock bottom where there was nothing left, and then climbing out from there to create a completely new department,” she recalls. “I didn’t know what to do except to put myself right in the middle and build from the inside out. I was just put in charge and swam my way out. But when I look back, I’m proud of the approach I took, and of what I accomplished.”

For Soennecken, the most impactful part of this experience was learning via unsolicited team member feedback about how her collaborative approach positively impacted their individual and collective growth.

Staying Confident as A Woman

“I had the advantage that I found progressive male mentors that supported me,” says Soennecken, “but I also found a lot of opposition along the way for being a woman.”

Having worked in banking for a few decades, she remembers earlier in her career being the only woman in rooms of men where she was asked to pour the coffee. Though she recalls wondering ‘why her?’, the request wasn’t entirely out of the norm at the time, and she wasn’t equipped to confront it like women are today.

“I wasn’t entirely aware that I was sometimes being treated in a way I shouldn’t have been treated,” says Soennecken. “As a consequence, certain elements of confidence were lost along the way that I didn’t notice I was losing, until I look back now.”

Today, she can recognize the minimizing ways in which she was talked to or handled as a woman, and how that wore down her natural confidence, while other habits arose to compensate and created a double bind.

“I ended up being a little harder than I was expected to be. I even had a coach for supposedly being too straightforward when talking to people,” she says, “but I think it was, in part, a consequence of navigating through a world where I had to push with my elbows to try to be heard. Now I know that I could have used a more feminine approach to get what I wanted without having to try to act like a man.”

In retrospect, Soennecken observed she could have used her intuitive and relational skills—such as sensing someone’s feelings about confrontation or mirroring their conversational tendencies—to achieve the influence she instead struggled for.

“Our sensitivity as women can work against us, but I realize I could have used that sensitivity to my advantage in interrelating,” she reflects. “It would have spared me some stress along the way.”

The Danger of Over-Explaining

Soennecken believes that it is important to encourage gender diversity in managerial roles, but on the flip side, women need not be required to champion every woman when it’s more objectivity that is needed.

When asked, one way she’s personally observed how women can undermine their own power is by defending themselves too much in the meeting room.

“We often think we are being attacked personally,” she says, noting many moments when she’s listened to another woman get drawn into over-explaining herself, going further only to lose her ground.

“If you make yourself small by defending yourself too much, by giving a lot of explanation for something that could be a simple answer,” she continues, ”then you lose all your power and the advantage you might have had.”

‘Letting Go’ For Others to Grow

Over the years, Soennecken has adapted from guiding people with a hands-on approach, to guiding people while letting go.

“When you are hands on, you do things a certain way and tend to believe others should do it the same way. But people have different approaches, and it takes time to admit to yourself those approaches are fine, and so are the consequences,” she says. “You are supporting the growth of people by allowing them to also make mistakes. You’re going to support and guide them, but there’s purpose in delegating and giving others the opportunity to grow and shine in their own way.”

As a mentor, she notices when people are stuck: “You see that someone is in the wrong job, but they are afraid of changing, finding the right job and really being happy. They’re making a big effort, but they can’t grow because it’s not what they want to do.”

“The potential is in embracing the unknown, not in staying in their comfort zone, but you get a lot of resistance because most people don’t like change. The success story happens when finally somebody embraces the change that is good for them,” she says. “You can help them realize the potential is there, and trust and support them, but they have to ultimately make the decision.”

When it comes to finding fulfillment at work and advancing up the career ladder, Soennecken feels it’s about going beyond. Being interested and doing “the extra” is what creates the sense of fulfillment for her.

“If you come to work every day and you type five pages because your job is to type five pages, you’re not going to progress,” she gives as an example. “But if you come in every day, and instead of typing five pages, one day you decide the pages could be a different color or a different layout or you can type eight pages or a book, then you grow.”

Never Forget “The Little Heart”

“You cannot have a more loyal employee than if the person has a personal situation, and you show you can be supportive,” says Soennecken. “Never forget about the personal side of the people you work with. It’s what I call ‘the little heart’ and everybody has ‘a little heart’. Very often, I think about ‘the little heart’ of my colleagues, regardless of their role or responsibility.”

When it comes to non-business workplace issues, for example redesigning seating arrangements, she knows certain things are important to people, and if she can accommodate a request, she will. While you can’t please everyone, she has found it makes all the difference to thoughtfully consider all parts of someone in the decisions she makes.

Speaking of little hearts, Soenneken is the single mother of two bright, energetic twin six-year-old girls. She feels the pandemic has helped to highlight what is most important in life and is enjoying the unexpected, but welcome, togetherness with her family.

By Aimee Hansen

women shaking handsGuest Contribution By Connie Certusi

Earlier this year, the Nasdaq topped 5,000 for the first time in almost 15 years. And, according to the 2014 Sage Business Index, almost three-quarters of women business leaders expect to see growth in their businesses this year.

Now is the time to move forward with confidence, since, as the Latin proverb teaches, “Fortune favors the bold.” Here are four simple confidence-boosters.

Use Social Media

If you’re not sure where to start, social media is a great tool for showcasing confidence in yourself and your business. Dust off that old LinkedIn profile and make sure it lets people know what you’re up to. Join a few LinkedIn Groups and share ideas; you’ll be surprised what a little group support can accomplish. If you’re not tweeting regularly, get on Twitter and talk to people: your customers, professional colleagues and anyone else you interact with in a professional way. And try using Facebook to reach out to new people; it still has a huge user base.

It’s imperative not to use these channels solely for marketing, however. Share good news for your company, ask for ideas, and just talk to people. Link to informative content from other sources to help establish your company as a place where people can get helpful information

And, don’t be afraid to be bold. Showcase an online persona connected to what you want to accomplish this year. Be authentic and, most importantly, be you.

Find a Mentor – or Better Yet, Become One

If you’ve been out in the business world for a while, you probably still remember what it was like when you were just starting out. Chances are, if you could go back and chat with yourself, you’d share all kinds of tips and tricks to boost confidence. But since you can’t go back, you can do the next best thing: find someone else to mentor. Help an up-and-coming woman learn the ins and outs of the business world, and you might even learn a thing or two from your mentee along the way.

If you’re just setting out on your own, don’t be afraid to ask for help. Look for local networking opportunities; a lot of communities have groups designed for just that purpose. Reach out to more experienced women. They’ll likely be happy to share wisdom that will boost your confidence and put you further down the path to success.

Get Outside Yourself

It can be hard to justify anything not directly tied to the bottom line, especially for small business leaders. But becoming a more integral part of your community can be a great long-term investment. If you want people to think of you first when they need a product or service you provide, they need to know who you are.

Get out there and make a difference in your local community. Speak to school groups or sponsor an activity at a local concert or fair. There are many great ways to give something back, and as you give you’ll probably receive, as well. In fact, with only 14 percent of women business leaders responding to the 2014 Sage Business Index survey saying they receive needed support from the government, building a good relationship can help you network with decision-makers in your city or state.

Get Organized

Nothing radiates confidence like someone who knows where she’s going and what she’s doing. And in a business setting, this requires having a plan. That all starts with getting your finances in order. It can be intimidating to make a long-term financial plan, but having a professional you trust to help can make it quite manageable.

According to the 2014 Sage Business Index, 40 percent of women business leaders expect headcount to grow in the coming year. Consider hiring an accountant who can help you figure out where you want to go and how you’re going to get there. Accountants are much more than tax preparers; they can be valuable business partners.

It’s not always easy to show confidence, but you might be surprised what you can accomplish with a more assertive attitude. And, if you must, “fake it till you make it.”

About the author

Connie leads the start-up and small business solutions business, encompassing Sage One, Sage Accountants Network and Sage 50 Accounting. She is also responsible for the Sage Employer Solutions products. With over 20 years of experience in the technology market serving small businesses, she has a passion for helping entrepreneurs and small business owners succeed. She lives in Atlanta.