Far Too Few Latinx Executives: When Will the C-Suite Stop Resisting Reality?

Theglasshammer is celebrating Hispanic Heritage Month 2020 with profiles of Latina leaders. Enjoy our 2020 update progress!

The gap between workforce participation and leadership presence is wider for Hispanics than any other group in the U.S., and Latina executives report cultural barriers to inclusion. The result of these barriers is far too few Latinx executives, which is an inequitable representation of not only the growing Hispanic population but also of its buying power. What will it take for the C-Suite to understand this?

Hispanics make up 18.3% of the U.S. population and 17% of the workforce, but only 4.3% of executive positions. Though female CEOs amidst the Fortune 500 hit a record high this year (37, vs. 33 last year), only three are of color, and none are Latina or black.

Latina women also experience the worse gender wage gap, earning 46% less than white men and 31% less than white women. As for the pipeline, for every 100 entry-level men who are promoted to manager, according to a McKinsey study, only 68 Latinas are.

High Workforce Participation, Few Leadership Positions

In New York, Hispanics represent 22.6% of the workforce, but only 4.5% of executives. In LA, Hispanics represent 34.2% of the workforce and 8% of executives. In Houston, they are 43% of the workforce and 10.3% of executives.

Secondary cities with a smaller Hispanic population of less than 4% seem to exhibit more equity in leadership representation, such as Pittsburgh, Detroit, St. Louis and Cincinnati.

Miami, where the benefits of cultural and linguistic diversity are likely more valued, and where Latin America media-based companies like Telemundo are based, is an exception with 44.1% of the population and 24.6% of executives being Hispanic.

Cultural Barriers to Inclusion

“I am just one of millions of people who have been told that in order to fulfill my dreams, in order to contribute my talents to my world, I have to resist the truth of who I am,” expressed award-winning actress America Ferrera in her Ted Talk last year, “I, for one, am ready to stop resisting and to start existing as my full and authentic self.”

Along these lines, a recent qualitative study by the Network of Executive Women (NEW) and Latinarrific explored barriers to inclusion for Latina leaders, as possible insight into the exodus from big companies. The focus group study was based upon 36 Latina leaders, 25 mid-level executives and 11 senior executives.

The executive participants mentioned several Latinx cultural aspects that clashed with U.S. big corporate culture and inhibited “authentic advancement.”

These “barriers of inclusion” included:

Collectivist (vs. Individualistic)
Whereas corporate culture exalts an individualistic culture of assertiveness, independence and push-back, Latinas come from a more collectivist culture that emphasizes being selfless, giving and respectful of authority. Participants felt this focus on collaboration and end results rather than self promotion can create the impression that Latinas are less “hungry” for individual advancement, and they get overlooked.

Latina Expressiveness (vs. Reserve)
Some women spoke of their “Latina-ness” as being “too much”, with phrases like “too colorful” or “too expressive” or “tone it down.” Others referred to being perceived as having a “Latin temper.” Compared to a cultural norm of expressiveness and gesturing, the office “poker-face” can be enigmatic.

Personalismo (vs. “Too Familiar”)
The Latin comfort with physical proximity, openness and touch as personal and respectful ways to do business can clash with the more distant and removed norm of the U.S. boardroom and more uptight cultures.

Prioritizing family (vs. “Whatever it Takes”)
Latinas put a big importance on sharing time with family and reject the notion that spending more time with family diminishes their commitment to or delivery on the job. Despite lip-service, the corporate line remains an attitude of doing “whatever it takes” for work.

COVID-19: A Catalyst to Embracing Latina Leadership?

“Most Latinas feel they’re not being listened to or supported because their values do not align to the corporate culture,” said NEW member Iliana Rojas Saldana, Founder and CEO of BeLIVE Coaching & Consulting, who turned to entrepreneurship like many, only after holding executive positions in Fortune 500 companies.

But that could be changing in the light of the pandemic impact.

“In a way none of us could have predicted, many of the traits the Latina professionals in our focus group cited as drawbacks within the traditional, white male dominated workplace – expressiveness, empathy, a desire for work-life balance – have become celebrated assets in the COVID-19 work-from-home landscape,” shared study co-author Karianne Gomez.

Even as the stay-at-home orders loosen, Saldana suspects the opportunities for Latina executives could improve. “Companies are rethinking the working environment; seeing how employees can be productive – especially Latinas who (successfully) manage family and business.”

The study authors observe that Latina executives have the competitive edge of having “a foot in two worlds,” and this has never been more valuable than now.

“A Latina’s cultural heritage has genetically engineered her for the work-from-home paradigm shift prompted by COVID-19,” said study co-author Arminda Figueroa. “Freed from the stress of babysitters, elder-care and long commutes, she can seize her full potential as ‘Chief Household Officer,’ being there for her family while managing her schedule and tapping into her overachieving nature to produce high quality work.”

“You are What the World Looks Like”

“My identity is not my obstacle. My identity is my superpower. Because the truth is, I am what the world looks like. You are what the world looks like. Collectively, we are what the world actually looks like,” spoke America Ferrera. “And in order for our systems to reflect that, they don’t have to create a new reality. They just have to stop resisting the one we already live in.”

With a 19.6% (and growing) Hispanic population in the U.S. that controls $1.5 trillion dollars in buying power, it’s time for corporate culture and the C-Suite to meet reality.

by Aimee Hansen