Kelley Conway“Part of a leadership vision includes incorporating a learning curve in how you get there. None of us are always right and we’re all going to make mistakes as we go along,” says Kelley Conway. “But the objective is still the right objective. You’ve got to move and learn along the way how to best make it where you want to go.”

The Reward of Impact

With a love for science and math, Conway studied chemical engineering before opting against a PhD and career path that she feels wouldn’t have fit her. Animated by interaction, problem-solving and dynamic impact, she found herself drawn to consultancy in tech strategy. Picking up an MBA, she then moved into digital transformation in financial services.

After twenty years of consulting a wide variety of top-tier clients, Conway was ready to steward her strategic work through to impact, recruited to lead the charge on accelerating digital strategy at Northern Trust in Chicago in January 2021. She appreciated the ability to sit down with Chairman and CEO Michael O’Grady and co-create the vision for her role: “That’s how it ended up a as a corporate and digital strategy role. Because we saw that you can’t really separate those anymore.”

Conway considers the move her best career decision to date and a culmination of everything she’s done so far.

“Nobody can look at their life and say every single day they get up in the morning radiant, right? That’s just a lie,” she half-jokes. “But even if I’m in a funk, I feel better going to work. I can feel the excitement, movement and momentum in leading impact with the talent all around me.”

“Digital For a Purpose”

With her consulting background, Conway has put a framework around the amorphous concept of “digital” to create “digital for a purpose” and drive outcomes. She defines the five layers of digital as the user experience, insight & analytics, the data that serves as the linchpin to everything — the underlying platform including cloud, and the ways of working. The challenge is ensuring all these components work together to drive real outcomes.

Conway says that when Google Maps points out the “world’s biggest potato” when you’re on a road trip, that’s an outcome of AI insight built on massive data collection, making user specific connections to know you might want to see that potato. While we benefit from the end-user experience, most of us don’t understand all the invisible – and extensive – work that has created it.

She is specifically excited about leading the charge on a data modernization program that is “democratizing” data across Northern Trust. By applying a data mesh construct, she is helping make data accessible to end users where it can drive significant business outcomes. Now, more people are also thinking and talking the language of data in effective ways that will transform the business and help to partner with clients on the innovations that matter to them.

“One of the things I have learned during my career is that communicating progress to senior leadership is a key component of this journey, and candidly I’m still working on that,” says Conway. “You have to show people iterative outcomes so they know you’re building a vision that will take us to the future.”

Humility and Passion

Growing up outside of Pittsburgh, Conway’s parents were blue collar workers in the steel mill. She learned the value of hard work, being practical and moving with humility as you put energy behind your vision. One form of humility she learned was maximizing the resources at your disposal while you have them.

“Consider the macro-economic environment we’re living in right now – high inflation and recession. Resources are always limited or going up and down,” notes Conway. “So how can you be practical? How can you actually prioritize to get the most out of the resources?”

Another form of humility is staying surrounded by people that are more knowledgeable than you in their field of expertise.

“I want people around me who know more and can see different things. The amount that I know is a lot less than the amount that I don’t know,” says Conway. “That diversity of thought and knowledge gets us to better solutions.”

Conway is genuinely passionate about tech, and conveys a sincere belief in the power of technology to transform organizations.

“Sometimes leadership requires seeing a path, charting the path and having the confidence to take that path. Sure it might be risky but we’re convinced it will accelerate our progress,” says Conway. “As a leader, my job is to communicate that vision with enthusiasm and authenticity, supported by leadership and an amazing team.”

She’s a big fan of taking measured risks amidst uncertainty of outcome, because the alternative is not learning and not growing: “You may not know if this is going to work, but you can see it’s the best thing you can try. And if you don’t try, you don’t get anything,” notes Conway.

Leveraging Your Difference

When Conway made partner at the consulting firm years ago, a junior woman told her she was an inspiration, which both surprised and emboldened her.

“I’ve now taken that in two directions. One is I recognize the broader responsibility and think about how to help individuals succeed. And secondly, I take advantage of that uniqueness in the room, and that confidence is something that has come with experience and wisdom.”

Conway has three children, 17 and 15 year old sons and a 2 1/2 year old daughter. With a form of dwarfism called achondroplasia, her oldest son is 4’6”. She’s always told him that he will not go unnoticed in the world, so he can futilely try to blend into the woodwork or he can leverage the opportunity of his uniqueness to move forward. Early on, she was also the woman in tech in the corner trying to blend in, when that was always impossible. Now, she’s embraced owning her difference to get her message across stronger.

On the note of leaning into your voice, Conway says her little girl has “a will on her like nobody’s business” which she takes pride in: “She’s impossible and stubborn and I refuse to squash that,” says Conway, “because I know exactly what she’s going to face in her life and I want that to be there.”

Her approach to working motherhood has evolved. When her sons were little, she put her career above everything and their dad was highly supportive. At that time, she believed she had to choose family or career. With her little daughter now, her approach has changed.

“I prioritize making time with her more, yet I still have the same passion for my career. I’m still making the change I want. I realized you can actually find balance,” says Conway, who comes into the office early and leaves early. “There are trade-offs, but it’s not that you can either have this or that. I have an incredibly supportive team and I’ve learned to take a much more balanced view of my life.”

Leadership that Inspires and Empowers

“I am very much a believer in leaders who empower their teams versus control their teams. I don’t appreciate command-and-control leaders. That stifles innovation and digital and everything I love,” says Conway. “I’ve had managers who are caring and give you all the room in the world and that helped me.”

Aspiring to lead that way, she also looks for the traits of humility and empowering others in the people she will work with. Conway recalls she had the opportunity to inspire and empower her team.

While there was hesitation around whether they had the talent in place as they set off into data modernization, she could see the potential in the talent already there. So she focused on bringing the team into the vision, animating them in learning and developing team passion around it. She saw her job as removing the roadblocks and then watching as her team moved faster than she had imagined. In general, Conway has many times heard from others that the problem is too complex, but she’s not one to “pack her bags and go home” just because things are difficult and it’s going to take innovative team approaches to navigate the terrain.

Climbing Higher

Conway underlines the importance of agency amidst requests for support: “I’m a big believer that you control your own destiny. People will support you, but you have to also take those opportunities and drive your career. You have an onus to take responsibility for your career as much as the onus on those around you to support you.”

Conway is an avid mountaineer, although she is pausing on that activity until her daughter is a bit older. She’s climbed Mont Blanc, Mount Ararat and Mount Kilimanjaro. She’s ice-climbed in Patagonia and broken 20,000 feet in Nepal, having gone to Everest base camp and Mount Mera. She is eyeing the challenge of Aconcagua in Argentina.

When climbing, she says, “everything shuts off. You’re working towards a goal. Sometimes it’s a slog, but you pick your head up and it’s this amazing spiritual sensation,” she muses. “That’s what rejuvenates me. A career can provide that same experience. Digital modernization can be a long, incremental process, so you have to stop sometimes and appreciate the amazing progress you’ve made.”

By Aimee Hansen

Amy PorterfieldThe meeting that catalyzed me to become my own boss feels like it happened yesterday.

I was working as the director of content development for peak performance coach Tony Robbins and was called into a meeting. Online education was just starting to take off, and Tony had invited some of the most successful entrepreneurs in this space to come in and share their experiences.

These men — and they were all men — had hugely successful digital courses, online membership programs, and mastermind groups. We were exploring how we could add this strategy to our business.

My job was to sit there quietly and take notes. And since women hold only 8.2% of CEO roles, this dynamic didn’t seem unnatural to what I was used to. But as I was taking notes, everything started to change for me.

I realized I wanted a seat at the table, not just near it. I wanted to be a part of changing statistics like the global gender pay gap – currently estimated to be 16%, meaning women earn an average of 84 cents for every dollar men earn.

And finally, I realized I wanted to be part of the 12 million women-owned businesses in the US that generate over $1.8 trillion in revenue and employ over 9.4 million people.

So I decided to start my journey towards these desires right then and there in the meeting. I paid close attention to what these powerful business owners were sharing, and today, I want to pass along three lessons I learned to help you build the business – and life – of your dreams, too.

1. It is possible to design your life on your own terms.

As I listened to those entrepreneurs talk about their businesses, I realized something that changed how I thought about my career path. These men were all in different industries but had one thing in common: freedom. They weren’t hitting the glass ceiling. They weren’t asking for permission. They were taking charge of their own destiny.

Without knowing it, women let outside forces shape their destinies all the time. Just look at the latest PitchBook data showing how startups with all-women teams receive a mere 1.9% of the 238.3 billion dollars of venture capital awarded each year.

But these men… in this meeting? They were calling the shots and not waiting for someone to give them a green light on their business ideas.

They were achieving business success while designing a life on their own terms. And I wanted to do that too.

For me, the answer was to build my own business and be my own boss. I wanted to do work I loved and do it how, when, and where I chose. That would be designing life on my own terms.

When I started exploring what life on my own terms looked like,
 I remember reaching out to a business owner and boldly asking:

 “I know you don’t offer this as a service, but could I pay you for an hour to ask how you built your business?” 



She said yes, and I spent that hour under my desk whispering into the phone as she broke down steps to get started, how to align a business with personal values, and how she brought her vision to life on her terms.

It wasn’t glamorous, but it was just what I needed.

She could have said no, and if that happens to you, I want you to look at that “no” as bringing you one step closer to a “yes.” Keep reaching out and asking people for advice. Eventually, a door will open.

And mentors like this don’t have to come in the form of a person, either. Books like Big Magic by Elizabeth Gilbert showed me how my ideas were a big enough deal that I could build a business around them.

The message she shares in the book about how you can either go all in and share your gifts with the world, or dismiss them, resonated with me and served as the kick in the pants I needed to get crystal clear on how I wanted to impact the world.

A life designed on your terms might look different than mine. That’s the beautiful thing: You have the power to choose your path. 

And once you do, I encourage you to find a mentor to guide you as you walk down it toward your dream life!

2. Your existing knowledge and skills are more valuable than you think.

As I listened to the men in that boardroom talk about the online courses they were selling, I took note of their success. Each one had taught hundreds or even thousands of students, creating a massive impact in their field. From dating advice to real estate investing, they were transforming lives. It was truly inspiring.

I also took note of what they didn’t say. None of them talked about investing years and years into certification and education before they created their first course. They didn’t go back to school to earn a business degree before they launched. They weren’t wracked with fear about staying on top of their game.

In fact, whether you’re starting your own business or applying for a new job, this seems to be a common theme. A Hewlett Packard report found that while men apply for a job if they meet only 60% of the qualifications, women tend to apply only if they meet 100%. That stops now – you know enough to take the first step!

Your knowledge today has enormous value if you share it with the right audience. Whether you are starting an online education business of your own or continuing a professional career, the key is to look for places where you have a 10 percent edge.

If you are at least 10 percent ahead of those you serve, you can lead the way. In fact, it’s sometimes easier to lead when you aren’t too far out in front.

3. Boss traps are a barrier to success.

The third thing I noted during the meeting was that these highly successful entrepreneurs had faced their share of problems. Yes, a professional career comes with challenges. But becoming your own boss isn’t always smooth sailing either.

As I started my own business, I discovered that many of the traps you fall into as a boss stem from “demoting” yourself and not embracing the full scope of your role. You may experience some of these in your career as well. For example, one of the most common boss traps is falling prey to superwoman syndrome and trying to do everything yourself.

A study by the U.S. Bureau Of Labor Statistics found that 20% of businesses failed within the first year, and I believe many are due to superwoman syndrome.

There are so many stories of entrepreneurs who had to learn this lesson the hard way, from Arianna Huffington, the co-founder of The Huffington Post, to Sophia Amoruso, founder of Nasty Gal.

In 2007, after launching the news site, Huffington became consumed by the demands of running the business and regularly worked 18-hour days. In 2007, she collapsed from exhaustion and hit her head, resulting in a broken cheekbone and stitches.

This experience prompted her to reassess her priorities and make changes in her life and work. She stepped down as editor-in-chief of The Huffington Post in 2016 and launched Thrive Global, a company focused on wellness and reducing burnout.

Huffington has since spoken about the importance of taking care of oneself and avoiding the trap of “superwoman syndrome” in order to be successful in business.

Sophia Amoruso is another example of a founder falling into the “superwoman syndrome” trap. She launched the online clothing retailer Nasty Gal in 2006 as an eBay store and grew it into a successful brand with over $100 million in annual revenue.

However, Amoruso took on too much work herself and ultimately experienced burnout. In 2015, Amoruso stepped down as CEO of Nasty Gal after the company filed for bankruptcy.

She has since gone on to start a new company, Girlboss, which aims to provide resources and a community for women entrepreneurs. Amoruso has spoken publicly about the lessons she learned from her experience with Nasty Gal, including the importance of delegation and self-care in avoiding burnout.

I tell you these stories not to discourage you, rather, to remind you that none of us magically wake up one morning feeling like a “boss babe” from Instagram. It takes time, experience, and a willingness to change to become a leader who can live life on her terms.

You absolutely deserve to get there. And along the way, don’t forget to take off your superwoman cape and ask for help so you can bring people along for this incredible journey you’re starting! 

It’s like the legendary leader John Maxwell says, “Leadership doesn’t involve being ‘lonely at the top.’ If you’re at the top of a mountain alone, you’re not a leader, you’re a hiker.”

Dream big, but don’t stop with a dream. As quickly as possible, take a step toward that dream. Action creates clarity, and clarity will propel you to more action.

Don’t wait. I know you’ve got this.

Amy Porterfield teaches eight best-selling courses that empower women across the globe to take their futures into their own hands. She hosts the top-ranked marketing podcast Online Marketing Made Easy and author of the new book, Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World.

(The opinions and views of guest contributions are not necessarily those of theglasshammer.com).

Geneviève Piché - feature“Many people have idea ‘sparks,’ small or large, and too many people squash their sparks. But it’s with those sparks that you can improve organizations and improve yourself,” says Geneviève Piché. “It could be as small as a change in process or as massive as complete transformation. Being able to embrace the spark is the essence of organizational and personal development.”

After studying economics and international studies at Macalester College, Piché joined Wells Fargo. That was 23 years ago. As a French Canadian who briefly lived in Australia growing up and chose a college with an international bend, Piché cultivated a wide world lens. At Wells Fargo, her international passion was flamed as she moved into emerging markets and finance. It’s become critical in her sustainability work, where ethics, global and regional dynamics are inextricably linked.

The diversity of opportunities and organizational culture at WF have supported her to stay inspired and grow. She recently returned from a two-week trip focused on understanding sustainability and energy transition in the Asia-Pacific region.

From “Idea Spark” To New Strategy And Role

“Embrace the sparks because they can catalyze organizational progress and develop careers,” iterates Piché. Back in May of 2020, she experienced an idea spark “that turned into a raging fire.”

Piché was leading the asset management coverage team and many of her clients were changing the way they allocated capital – moving towards ESG integration in the investment process and raising funds for specific thematic objectives – such as green infrastructure or circular economy.

“I could see there was a business need for a financial institution like ours to support those growing flows of capital, but simultaneously there were some interesting socio-economic developments happening,” recalls Piché.

Covid had revealed weaknesses in the supply chains and laid bare the unequal access to healthcare. Social justice themes had been brought to the forefront. Massive fires had been burning in Australia, consuming millions of acres of eucalyptus forest and wild lands, reminding Piché of a childhood experience at a farm where she was tending to the burnt paws of baby koalas who were fleeing or rescued from the fires.

“That was the first time I witnessed the interactions of climate change and biodiversity in my community, and it stuck with me. Now, the effects of climate change are spread way beyond Australia,” she says. “So it was a galvanizing moment for me that occurred at the same time as a call-to-action on the part of Wells Fargo leadership, when many leaders were saying we needed to do something differently and that they were all ears for ideas.”

So with the momentum of her spark and a receptive context, Piché developed a business strategy for Wells Fargo’s Corporate & Investment Banking division (CIB) around sustainable finance within ten days. Next was nurturing that spark.

“Having been at Wells Fargo for so long, I understood how things work intuitively. But for those who may be newer to an organization, knowing who understands the unwritten rules is an important part of networking,” she says. “Observe those people sitting at the right tables who communicate in a way that you like and get looped into email discussions. It’s important for career development to identify those strong and competent organizational players, even if you don’t exactly know the ropes.”

Along with knowing how things work, utilizing sponsors and mentors was also essential to fueling the spark. Piché ran the strategy across a sponsor who had organizational savvy but was not in her direct reporting line.

“First, it gave me the confidence that my idea was directionally correct because that person did their own research, too. It also allowed me to navigate our organizational structure to get the idea in the right place in the right way to build buy-in among leadership teams,” she notes.

After a couple of months and some refining, she received the call to leave her role as head of asset management and begin the new role she’d proposed.

Sustainability is a Win-Win

When it comes to a legacy of impact, and especially on Earth Day, Piché wants to convey the message that sustainability is a win-win for organizations, not a win-lose or compromise.

“Sustainability and climate efforts are about value creation. They are not check-the-box exercises. It’s about developing strategies that can drive value for companies while making the world a better place,” she says. “With a financial institution like Wells Fargo, we have a very big megaphone because we talk to so many different constituents and millions of customers, so I want people to be able to acknowledge and understand that developing strategies around environmental practices and social practices are extremely beneficial to companies in the long-term and in the short-term.”

She continues, “Once we are able to understand that, we will be more able to effectively unlock impact, drive large-scale change, support the industrial transformation that’s underway, and elevate and provide opportunities to those who have historically had fewer.”

Aligning Your Personality to the Role

Piché prefers to be a generalist who does many things at once – even picking two majors instead of one, and realizing that has helped.

“There are certain jobs that require you to be focused and narrow. Today, I know those jobs do not suit my personality. Roles that are broader and more entrepreneurial do,” she says. “One of the reasons I love my role now is that it’s rich in content, themes and opportunities and has many facets to the work. It allows me to juggle many things all at once and play to my strengths.”

Before she realized what job roles matched her, Piché would often supplement more narrowly-focused roles with side initiatives and projects or looking to travel to provide diversification. Perhaps only with the benefit of hindsight has she realized this, because when in a less-suited role you may normalize the feeling.

“But when you have the right job, you look forward to waking up in the morning. You’re excited about the people you’re working with and the work,” she says. “I often encourage people to think about their personalities and learning styles in finding the right role. Are you drawn to multiple threads of thoughts and projects? Do you like to travel far and wide but more shallow, or to go deep and seek real expertise in one particular area?”

Piché has further compatibility advice for people evaluating their first job or next opportunity: “It’s really important that you choose those opportunities based on the people that you will work with more so than the job itself,” she says. “Because I find the people that you are surrounded with are the defining characteristics of your experience. Developing a particular job skill is cumulative, but you want people who will support you on that journey and who inspire you.”

Piché also warns against burning those bridges. “I have found that my career path has wound in many different directions and people keep coming back into my life professionally. We say ‘don’t burn your bridges’ but really what that means is always be respectful and kind to the people who you work with. Be transparent and authentic and do your best,” she says. “When you do that, you manage those relationships and it can be that they keep on giving and building upon themselves as you progress in life.”

The Power of Storytelling

As she has become more senior, Piché’s love of writing, ability to communicate powerfully and storytelling have become greater strengths. It’s what helped to create her role. Another expression is the quarterly newsletter she sends to all Wells Fargo CIB employees to inspire and engage them in the sustainability initiative.

“Storytelling in a business context can be extremely compelling in driving leadership buy-in. It’s a great leadership skill when you can tell stories that are relatable and demonstrate expertise and thoughtfulness and authenticity,” she says. “On the flip side, great storytelling is also important in our customer relationships. What is the client looking for and what is the most compelling thing they are interested in? It’s really important to tell a story that is both quantitatively and qualitatively justified and compelling.”

Choosing to Plant Where You Can Thrive

“In the first ten years of my life, I had a very strong impression that organizations were meritocratic. Now, we understand there’s a tremendous amount of unconscious and institutional bias in all organizations, and it’s perhaps not so meritocratic beneath the surface,” she says. “There’s a lot that is challenging women’s careers and the careers of people of different backgrounds.”

At various times in her life, Piché has seen entrenched social networks that permeate professional life and make it challenging to navigate. She never doubted her competence, but it was evident some situations were more conducive to her success than others.

Those experiences underlined the importance of DEI, because breaking down institutional social barriers does not happen overnight, even in an organization where it is happening. These days, she is absolutely thriving in the broader context of sustainability where she interacts with all walks of life, geographies, races and ethnicities, while enjoying the work and feeling empowered.

Positive Impact in Every Sphere of Life

Piché wishes to impact positively in five areas: work, motherhood, partnership, self and friendship.

From weekend art challenges to bike rides to trips to school and bedtime stories, she loves creating special moments with her eight year old son. She intentionally nurtures her relationship with her husband through regular date nights. As a family, they enjoy collecting junior ranger badges through visits to U.S. national parks while building experience and knowledge around the natural and historical patrimony.

To care for herself, she does things she loves to do – whether playing music (the piano), cooking, reading or taking hikes. Also while she may have less to extend at times, she values being a thoughtful friend to the people in her life that need support.

Similarly, Piché leads her work teams authentically and transparently while demonstrating passion, enthusiasm and competence. And laughter.

“I think when you demonstrate those traits, it empowers teams and individuals to do the same. Then you have much higher performing teams and make a greater impact on people’s individual careers and sense of feeling inspired,” she says. “As leaders in the corporate world, if we can have positive impact on people’s well-being and joy and have a positive impact in the world, then I think we’ve accomplished something pretty awesome.”

By Aimee Hansen

Laura Gassner OttingDuring a two decade career in executive search, it was my job to call the most successful people in the world and recruit them away on behalf of my clients. They were successful, which is why I was calling them. But despite all this success, they weren’t very happy, which is why they were calling me back. Over time, I became fascinated with the question, “Why doesn’t success equal happiness?”

One reason stood out: Most of us were handed a definition of success by someone else. In other words, when we were younger, someone – perhaps a parent, a teacher, a friend, even a celebrity – told us who we should be when we grew up, and we adopted it, either consciously or subconsciously, until it became our path.

For me, there was a fourth grade teacher who told me that I was argumentative and should become a lawyer. There was a grandmother who wanted me to marry a nice Jewish doctor. There was the boss who wanted me to maximize his profit margin. For each of these people, I jumped through hoops. And then one day, I woke up and asked myself, when all the boxes were so full, why did I still feel so empty?

Once I identified the problem, I was aghast: it was me. I was trying so hard to please everyone around me that I didn’t stop to ask myself if what I was doing was really pleasing me.

If this sounds all too familiar, you are not alone. According to a survey conducted by YouGov, “About half (49%) of Americans say they would self-identify as people-pleasers. Women (56%) are more likely than men (42%) to say they would describe themselves this way.” Psychology Today notes that people pleasing, at its roots, comes from insecurity (probably based in early childhood), a lack of confidence, and an aversion to conflict. When I wanted to get to the bottom of this, I had to look in the mirror, but I also had to look at who was surrounding me, and who I was so afraid would reject me.

“People won’t like the me I really want to be.”

I hear that a lot from individuals in my executive coaching practice who come to me when they’ve had just enough success to see a version of their increased potential that they never knew existed. I call this moment Wonderhell. It’s amazing and exciting and humbling to achieve something you didn’t think possible. But it also introduces uncertainty, doubt, impostor syndrome, and exhaustion. It’s wonder and it’s hell. It’s Wonderhell, and it’s the space in between who you were yesterday and who you just realized you can become tomorrow.

In this space, we have two choices. First, we can either continue to please the people from our yesterdays. Some of these people are incredibly helpful allies, supporters, and champions. Perhaps they love you and don’t want to see you get hurt. Perhaps they are jealous and, when they see your rise, can only reflect on their own stagnation. Perhaps they are scared and think, “You can’t do that. That’s too scary!” And what they really mean is “I can’t do that. I’m too scared.” But, what about the ones who aren’t so well meaning?

Herein lies the second choice. When we stop pleasing the people whose lack of imagination is holding back our ambitions, we can make room for the people who should populate our tomorrows. It’s not that those other people won’t like the new, real, bigger you. It’s that those people’s opinions no longer matter.

Burn That Bridge

It’s not just people in your intimate physical circle, either. The influences that compel you to please others come from social media, too.

Did you know that people with overweight friends are 57% more likely to become overweight themselves, even if those friends live on the other side of the country? Your emotional connection, not your physical proximity, is the key factor. Studies show that the behavior of your closest intimates—wherever they are—influences the way you behave.

So whether it is slacking on your diet or exercise plan, or deciding an unfulfilling career path, personal relationship or hobby, what they do becomes what you do. What they think becomes what you think. What they normalize becomes what you normalize. Which begs the question: are you pleasing people who make you better, or who make you worse?

Each time you want to run full speed into your next Wonderhell, you’ll find friction with those who aren’t going there with you. They won’t like the you that you want to become. But why let them define your success? Why should they get a vote about what or who you should be? When you grow—when your life gets bigger—you are inevitably going to outgrow the people who liked you when you were smaller.

It’s time to stop giving votes in your life to people who shouldn’t even have voices.

Laura Gassner Otting is the author of Wonderhell: Why Success Doesn’t Feel Like It Should… and What To Do About It, where she explores themes such as impostor syndrome, doubt, and burnout. She can be found everywhere @heyLGO and at LauraGassnerOtting.com.

(The opinions and views of guest contributions are not necessarily those of theglasshammer.com).

Melinda Cora“I’m a firm believer in the power of personal brand. When you see a particular logo – like Apple, Starbucks or Nike – you immediately have feelings associated with that entity,” says Melinda Cora. “When someone sees my name appear on their phone or in an email, my desire has always been that the brand I’ve developed makes them want to answer my call or read my message and engage with me. My hope is that they have positive feelings and thoughts, based on my work and experiences with them.”

Carving Her Own Trajectory

Growing up in Bushwick, Brooklyn, a low-income and predominantly Hispanic and Black community, Melinda recognized the lack of resources around her (vacations often meant opening a fire hydrant on hot summer days) and how it contrasted with the untapped wealth of talent. She was motivated to carve a different trajectory for herself and recounts that one of her earliest supporters in this regard was her fifth-grade teacher, Mrs. Aievoli, who noticed Melinda’s potential and giftedness and inspired her to grow.

“She invested her time in preparing me to test for a specialized middle school. My acceptance into the school put me on a path to graduate high school at the top of my class at 16 years old,” Melinda recalls.

With hard-working Puerto Rican parents who hadn’t had the opportunity to pursue higher education, school guidance counselors who lacked the frame to point her towards scholarships, and a family mentality of avoiding debt and needing to make ends meet, she attained her associates degree in just 1.5 years before taking on a full-time role as a legal secretary at 18 years old in the M&A department of Shearman & Sterling LLC. It was in that role that Melinda began the practice of learning through observing and quickly became an asset to her team.

“I knew there was something wrong with the equation, and I wanted to be a part of making it right. We had pounds of hard labor workers in my community but a lack of role models who could demonstrate that it was possible to enter a variety of industries, and that lit a fire in me,” says Melinda. “I wanted to be able to go back years later and say, ‘I’ve had a successful career. I’ve been able to break out of this mold. And guess what? You can, too.’”

She was soon promoted to a marketing coordinator role at Shearman, before one of the lawyers she’d worked with called on her for an opportunity at Equavant. When that same lawyer again moved to Lehman Brothers, she called on Melinda again. After seven years at Lehman, where she was an operations analyst and later, a member of an alternative investment management team, Melinda was sponsored by another former colleague for a project management role at PGIM Quantitative Solutions (then known as QMA), a leading quantitative investment manager owned by PGIM, the investment management business of Prudential Financial, Inc.

“Multiple times in my career, former managers and colleagues picked up the phone and offered me some type of pivotal change,” says Melinda. “They believed in me and recognized my drive and many strengths. With each opportunity, I assessed whether it was the right, progressive next step in my career, and once I gave my ‘yes,’ I also gave those roles my all.”

Melinda knew she’d acquired the experience and network, but recognized that if it weren’t for sponsors, her lack of a bachelor’s degree may have filtered her resume out of the interviewing process: “I realized that I needed to go back to school, even though I was in my 30s,” reflects Melinda. “So, I became a full-time working wife and mother of three children—who was also earning her bachelor’s degree. I graduated Summa Cum Laude and have also taken several MBA courses to date.”

Striving For Excellence

“I appreciate that perfection is a myth. However, striving for excellence has been a driving factor for me. If it has my name attached to it, I want to do it with excellence,” says Melinda, speaking to honing her personal brand.

Nearly 15 years ago, Melinda joined QMA as a junior-level project manager and is now head of product implementation and project management at PGIM Quantitative Solutions: “It’s a dynamic role managing my team and a testament to the evolution of the body of work we coordinate within PGIM Quant,” says Melinda. “I have the privilege of working with some of the brightest individuals and leaders in our industry who I get to learn from and partner with daily. No two days are the same, and each new opportunity allows my team and me to be a part of developing new solutions.”

Melinda also serves as a role model and mentor. It’s her passion to build the power of dreaming big among youth and young adults. With HISPA (Hispanics Inspiring Students to Perform and Achieve), she speaks to middle school students in predominantly Hispanic New Jersey communities, inspiring them to believe there is space for them in the asset management industry.

Melinda is a co-founder of PGIM Quant’s Hispanic and Latino business resource group (BRG), Unidos, and a leading member of the Inclusion Council, which oversees each of PGIM Quant’s BRGs to drive meaningful results through a culture of diversity, equity and inclusion. She serves on the Latinx executive leadership team for PGIM overall. Melinda also volunteers through Junior Achievement of New Jersey, through her local church’s Girls Ministry program, and leads a young adults life group out of her home.

The Courage To Speak

Latinos are underrepresented across the finance industry at less than 10%, though they account for approximately 18% of the US population. That percentage drops significantly when accounting for senior-level Latinos in this space. Despite her Latino colleagues coming from different countries, the messages from their families and peers are often similar—like be grateful to have a job, keep your head down, and do not make big waves. Melinda says, at times, Latinos are often not outspoken enough in the workplace as a result of this common conditioning.

“I’ve often struggled with that internal tension. My perspectives and ideas are unique and valuable within the work environment, but everything in my culture tells me I shouldn’t speak up,” she reflects. “So, I’ve had the interesting dynamic of saying I am going to speak up and it’s going to be hard.”

To do this, Melinda calls on her own touchstone of living from courage: “Courage is sometimes ill-defined as ‘not being afraid’ or ‘the absence of fear.’ That’s not what it is. Courage is moving forward or speaking up, even if you are afraid,” she says. “I had to develop the courage to say I do have an idea and it is worth sharing.

Valuing Diversity of Thought

Melinda, at times, struggles with the notion of imposter syndrome, but quickly reminds herself that her lack of privilege growing up does not equate to a voice that counts less. She recognizes the importance of embracing the background that shaped her and the need to value every upbringing – even the upbringings of those who grew up in privilege.

“It’s rethinking and relearning certain things as an adult to continuously challenge yourself. We’re all learning from each other. No one has arrived at any sort of final destination and we should regularly seek opportunities to further develop,” Melinda notes.

Her early experiences shaped the way that she cultivates different perspectives as an adult: “As a child, I felt like people often didn’t care about what students in my schools thought. It was a ‘what the teacher says goes’ mentality. Even then I knew, if we’re not allowing opportunities to challenge each other, then we’re doing ourselves a disservice and missing out on diversity of thought.”

Get Comfortable Being Uncomfortable

As a tip, Melinda discourages people pleasing: “What’s more important is developing into a trustworthy and sought-after business partner. Whether raising a difficult issue with her children’s schools or inside the four walls of PGIM, Melinda has learned that uncomfortable conversations must be braved.

“I’ve had many experiences where I felt uncomfortable raising a topic but I did it anyway, because there was merit in it,” she says. “If we’re going to have diversity of thought, then as leaders and as professionals, we have to evaluate the things that make us uncomfortable and really decipher, what is this individual trying to say? What is the goal here? Because if you believe intentions are good, you might want to tune your ear and try to better understand what is being said, versus dismissing or disqualifying it.”

Cultivating a Growth Mindset and Culture

As she’s become more senior, new challenges and greater stakes can heighten the fear of making mistakes: “I often say each product effort or project is like its own recipe,” she says. “You may have a group of people with different work styles or a different timeline. You may have different factors that lead to initiatives being diverse even when they’re similar on paper.”

Melinda embraces the idea of being a continuous learner: “We’re not going to get it right 100% of the time. So, two main factors drive my thought process. When I get something right, I celebrate the opportunity to teach. What went right? How did I get there? What was new? What defined the win?” She continues, “And then when I get something wrong, I celebrate the opportunity to learn. What didn’t go right? What can I learn from this? How can I get better? It’s important to look at mistakes as something that will help me grow and, in turn, others as well.”

Melinda looks for opportunities to convey that growth approach and reinforce it with her team members, too. She focuses on caring about people as individuals first and then supporting their career growth with the learning and opportunities to get where they want to go, in their own way and style.

“Whatever number of years and whatever season we spend together, my goal is to be that servant leader to individuals on my team,” she says. One way Melinda empowers her team, especially in the hybrid environment, is to let them decide on her attendance in meetings. This instills confidence in their abilities, while she remains available to provide guidance and be there if and when needed.

Melinda says she has gained the most from organic mentor relationships – precisely, from exposure. As a self-motivated learner, it’s not conversations, but truly watching people in action that inspires her.

“From the start of my career, the way I’ve learned from leaders is by sitting at a table with them, listening to how they interact with others, seeing how they get decisions made, and watching how they influence business,” she says. “How I learn best is by observing. What drives me is looking around the office and asking who do I want to be more like to continue growing as a professional and progressing in my career?”

From Childhood to Today

Mrs. Aievoli still figures prominently in her life and has proven to be Melinda’s lifelong mentor.

“To this day, she keeps me pushing myself. She always says, ‘okay Melinda, and what’s next?’ She keeps me focused on that idea of growth and development,” says Melinda, who still shares her milestone accomplishments with her. “She’s been invested in me from childhood and that’s resonated with me for years.”

Melinda is most proud that her three children – now 20- and 16-year-old daughters, Jayden and Madison, and 13-year-old son, Zachary – can see in her an example of the role model she wished for as a child.

“I had a non-traditional career and educational path, and while it hasn’t been easy, I never settled or gave up, and that’s something I hope encourages them throughout their lives,” she says. “I want them to believe in their own aspirations and carve their own paths so that they, too, can be role models to future generations.”

By Aimee Hansen

Loretta Franks“If you stay near the same dominion, you always have that depth, but if you move functions, you gain great leadership breadth. That comes with a lot of positives but it can leave a gap in a space you relied on,” says Loretta Franks to her broader, non-tech multidisciplinary background. “I love diving in and helping people, but now that has to happen in a different way. I must rely more on my leadership team and their depth of experience. That’s the shift I have taken from a leadership development perspective.”

Drawn Towards Change and Transformation

After traveling for a year after university, Franks joined Kellogg. Her trajectory to date is an exploration of interdisciplinary skills, each one often interweaving with and building upon the last. Beginning as a Financial Analyst, Franks has gone through 13 positions in her almost 16 years at Kellogg – from finance roles to project management roles, to change programs, to divestitures/acquisitions, to enterprise-wide transformation programs and now to data and analytics.

“I love the end-to-end view of business processes, which you get from large-scale projects and program transformation initiatives,” says Franks. “Finance was an amazing foundation for any role. I’m a big believer that understanding the fundamentals of a P&L is critical in whatever role you are in, but once I got a taste for large transformation roles and driving positive change, I got addicted!”

Her move from Regional European roles to Global roles in 2017 opened her network further and ultimately launched her into Global Business Services, then to lead the Next-Generation Analytics Global Program, then towards her current role.

“My friends would describe me as curious and a bit of a fidget! I have been fortunate to experience many functions and the learning opportunity is always much more important to me than the actual function itself that I report into. I like to blur the lines and work across the business. I enjoy variety; I don’t like the same day-to-day routine,” muses Franks. “I am energized most by strategy development, innovation and ideation, thinking of new ideas and solving problems. In any transformation-based initiative, you are trying to fundamentally change something for the better and add incremental value. That really motivates me.”

She’s felt at home in Kellogg culture which matches her own values as people-centered and solution-focused. “I take pleasure in building new relationships, mentoring and coaching people; whether it be through career matters, personal development challenges or new opportunities.”

The Power of Complementing Tech Expertise

Franks is often asked how she has got to her job without a background in tech.

“What we’ve collectively realized, as a team, is the power of diverse capabilities and experiences coming together is incredibly powerful. You need the technical discipline and expertise in the team, no doubt – the data scientists, the engineers – who have risen in this space,” she says. “But you also need people who can be great storytellers, who can help translate problems into business and technical requirements, who can lead large teams of diverse capabilities and cultures. You need to have customer centricity and think about the user experience as well as issues such as process, adoption, change management, talent development and engagement.” She believes the combination of multiple capabilities and experiences in Data & Analytics is the big unlock end-to-end.

She has also found that many of her tech talent often don’t want to be muddled in business analysis, prioritization debates, investment choices or decision-making, so allowing them to focus on what they really love to do, which is working with technology, data and being innovative is a huge engagement lever.

Franks would say her natural curiosity and her problem-solving mind, “irrelevant of the swim lane I am in,” has helped navigate between disciplines.

“I think people see me as authentic and well-intended,” reflects Franks. “We are a regionally driven company and so for me it’s all about how we best enable our regions and functions as one team. In the end it’s all about creating value for our shareholders and end consumers.”

Back in finance as a leader, Franks could roll up her sleeves and get into the details when it was required due to her experience and qualifications coming up through the lower levels. As she’s taken on senior leadership roles across new functions, she’s had to adjust and identify new ways of providing support and getting enough detail from her leadership team to make decisions.

Building Confidence and Showing Vulnerability

“I have become much more comfortable with showing vulnerability as a leader over the last 12-24 months,” says Franks. “And the more I do it, the more I realize the positive impact it has on my team and myself.”

In a recent in-person feedback team-development session, she repeatedly heard that the more vulnerability she shows, the more she builds trust with her leadership team.

“It made me reflect on the fact that I don’t have to be this unbreakable leader for the sake of my team. Talking about some of my insecurities, gaps in knowledge or concerns and asking for their support is a huge unlock for our team’s performance and overall connection,” says Franks. “Trying to be constantly brilliant for them can put an unintended pressure on them to also not show cracks. It was eye-opening to see that my positive intent was actually creating unintended negative impacts.”

Franks encourages women to focus on confidence-building and even at times being selfish.

“Confidence is so important, yet sometimes ‘confidence’ can be felt by women as a negative because we don’t want to come across arrogant or as a know-it-all. We need to take these words that have negative associations and switch them into positives,” says Franks. “There is also a huge amount of negative connotation around the phrase ‘being selfish.’ But it is so important that at times you put yourself first. Prioritize your own development, personal learning journey, self-care, and look to make choices that help you, not just other people all the time.”

She continues, “I think it’s breaking those associations in our head that suggest ‘If I’m confident…I’m perceived as arrogant’ or ‘If I’m selfish… I’m a mean person.’ It can feel very uncomfortable, but it is these simple things that can make a massive difference and it is not about changing your values, just your priorities.”

Women in STEM – A Leap Beyond Sight

As Franks has moved from gender-balanced Finance and GBS functions in Kellogg towards an IT leadership role working with many tech partners and vendors externally, she’s seen the difference in representation. She is an advocate for gender parity and passionate about getting more women into STEM and girls into STEM subjects, looking at gender equity talent pipelines and career development at Kellogg, and working with partners and vendors for their support as well across the industry.

“As a big global brand, we have the opportunity to choose who we work with, we can leverage that position to lead the conversation and drive positive change in the industry,” says Franks. “Our partners also have their own fantastic programs and priorities around gender equity and women in STEM initiatives so working together, we can really start to shift the dial.”

After taking the opportunity to speak about women in STEM and gender equity across Data & Analytics, amidst a large technology conference, she was inspired by the number of men who waited after to speak with her about inspiring their own daughters.

“I think it surprised them because I raised this topic as a bolt on to the main agenda. It was a proud moment to see this big queue to talk more about getting women into D&A and Technology,” says Franks. “I think the more that we can use platforms like that to talk about it, the better.”

Franks partners with different organizations to reach younger girls about opportunities available to them in STEM. Having role models is essential to inspire and motivate others, Franks emphasizes. “If you can see it, you can be it”.


“When I was in school, CDAOs did not exist as a career choice and there are many more roles that will exist in ten years’ time that do not exist today,” she iterates. “It is important that we change the narrative and mindset of following a linear pre-defined journey and instead give both girls and women the confidence to trust and keep moving within an area of their passion, without having to plan the future out in too much detail. The world is changing fast and knowing the opportunities are open to us all, irrelevant of gender, is what is important.”

Speaking of the next generation, Franks and her partner have two children, seven and five years old. As a family person and former Lacrosse player, she watches a lot of sports when she’s not launching into yet another unexplored territory.

By Aimee Hansen

women's retreatAs we enter spring, summer vacation is approaching. While sometimes a vacation is the perfect break from daily life, other times it may feel like a too short escape. Sometimes, as women, we don’t wish only to take a week away from our lives. Sometimes we want to take a deeper look at how we are feeling in our lives and what belongs here, now? 

Once in a while, a woman admits she skipped the annual girlfriends cocktails on the beach trip or perhaps gifted herself a rare week away alone because she knew she was being called to do something else. That voice came from nowhere but within. Rather than a break, sometimes women want to put the brakes on everything, step back and connect: This is my life: how awake am I to the living of it?

Sometimes we want to listen into our own center with less noise around. We want to take an honest look at whether we are allowing ourselves to feel what we truly feel, be who we want to be and do what we most want to do – and how we, ourselves, might be getting in our way. We want to see if we have fallen into getting by in life instead of enchanting our lives. We want to reimagine our possibilities and shift, within ourselves, to be more intentionally in alignment with our desires.

When women choose a women’s retreat, it’s often because they are confronting a crossroads or seek soul nourishiment or simply a fuller sense of aliveness. Which also means they want an experience of life that is nourished from within rather than defined by constant striving. While often held in an idyllic location with exceptional scenery, the real invitation of a women’s retreat is as much to the inner journey as it is to the travel adventure.

Debating about summer plans?

Here are some reasons why you might choose a women’s retreat this year instead of just the usual summer vacation.

You will release stress and be nurtured. Even short mindfulness retreats have shown a significant reduction in stress and anxiety levels and improved biological markers of inflammation. Going on retreat is a way to strip away the distractions and allow yourself to simply be nourished – by your host, by the warmth and sharing of your fellow participants, by the rich offerings of your surroundings. But not only that – you again remember how to truly nourish yourself while on retreat and the importance of that, and not just for a week.

You can disrupt your routine and thought patterns. We typically think at least 6,000 thoughts a day (some say far more) and up to 90% of thoughts are repetitive. Talk about exhausting! At a retreat, you release control of the small decisions and surrender into a different and foreign rhythm. Why does that matter? It disrupts and shakes up your repetitive thought patterns and creates spaciousness in which you can hear other voices within. It’s amazing how the questions and also being-ness that lie buried just under the busy-ness begin to surface.

You will get back into your body and intuition. We live so predominantly in our minds in the modern world and even more so as faces on screens in the virtual workplace. And how much of achievement culture is based on striving and producing at all costs, even if overriding the physical self? Have your ever actually, even once, crossed off the entire to-do list and finally got to the landing? You have to create it for yourself, regardless. A retreat invites you to get back into your body. Whether through breathing or meditation or yoga or free movement, you are given the opportunity to connect with your body and the rich and embodied insight that lives in your cellular awareness.

You will step out of your roles. We play many roles in our lives, but sometimes, we can get so enmeshed with them that the roles start to parade around as us. A role includes any ‘part’ you play from which you derive value, worth or a sense of identity – both the roles that you love (chief executive, favorite grandmother) and roles that you don’t (undervalued team member, sleepless mom of a difficult child). No matter the role, no matter who assigned it to you, no matter what you’ve made it mean and no matter how much your identity may be wrapped up in it, every role is too small. Sometimes we derive our worth from the roles we play and the scripts we’ve created, displacing it from our core. We can also victimize or aggrandize ourselves through roles. Stepping out of them challenges you to value yourself inherently.

You will be seen, heard and validated. Small talk comprises up to one-third of our speech, and plays an important role in social interaction. But women do not come to a retreat to have the usual conversation. A retreat circle is a circle of women who usually did not know each other previously: it can provide a place without history. No blueprint of your identity exists here. Women often come to shake up the conversation they have with themselves. And sometimes, all it takes is being heard saying something you thought you could not, so you can finally clear your throat and let your voice come through. You are invited to be raw and authentic and unresolved. In a women’s retreat, women come together with the intention to honor and support each other – but in doing so, we also redefine what that means.

You can expect some perspective shifts. Of course, putting yourself in new and often incredible surroundings can refresh your perspective. But, if you dare, expect more. Whether we want to face it, there is no one consensus reality. Our experience of life emerges through our practices of perception. In the context of a women’s retreat, you may be able to see where you are buying into beliefs about yourself and the world that have never worked for you. You may be able to see where you are inhibiting yourself with the patterns or false virtues or committing to things you don’t want to with regular reinforcing action, instead of what you want. What if you’ve played down the part of you that would benefit you most to play up? You may recognize that you are sitting in victimhood where it would feel so much more empowering to recognize your agency and your choice. What if the world and your options are not nearly as limited as you have been determined to see them?

You may feel a rush of life force or have new visions. In a women’s retreat, you are invited to remember that being self-loving is how you fill your own cup, so that you can spill over. As you begin to pour into yourself on retreat, with less going on externally to take up space within you, do not be surprised if you begin to feel like you are accessing more of yourself. You may find more to be grateful for. You may remember a vivid energy or quality about yourself that you’ve forgotten and now want to bring back. Or a new way you want to share from your heart. You may realize you have enough resource and energy to make real steps, first within, towards a change you wish for. You may simply feel more at peace and able to be less shaken by the chaos outside of you. But it would be very rare if you thought and felt exactly the same as you did arriving.

Which is the main point, really. So, the biggest reason to skip the traditional summer vacation and go on a women’s retreat this year? What animates you most in life is living into and showing up for this adventure of you.

By: Aimee Hansen – Our “Heart” coach, interviewer, and lead writer – is a women’s retreat creator and facilitator. The Journey Into Sacred Expression writing and yoga women’s retreats on Lake Atitlan in Guatemala are recommended in Lonely Planet Wellness Escapes and have been praised by the nearly 200 women who have gathered with her. Circle with women underneath volcanoes to write, meditate, do yoga, move and participate in various sessions. She has two summer events in 2023: July 7-15 and Aug 25 – Sept 2. Each has 12 spaces only.

Marcella Sivilotti“Somewhere along the way of observing women progress in their careers, I realized that no one ever got very far if they cared too much about: What do others think? How did I come across? Was I likeable? And so on,” says Marcella Sivilotti. “You get to a certain place because you channeled that energy not on worrying about whether people like you or your answer, but on asking how do I get the job at hand done?”

Structuring Strategic Issues

Having studied industrial engineering in Rome, Marcella mastered the ability to approach any practical problem–including business problems–with an analytical lens: How do you maximize profit? What is the shortest path? The ability to streamline problems and structure solutions led her to management consulting with McKinsey. She transferred to the US with the firm to obtain an MBA from Columbia. What began as a two-year stint has led to almost 15 years in the US, and a career and family now firmly established in New York.

In 2014, ready to shift from consulting to working to implement change within companies, Marcella joined PGIM, the $1.2 trillion asset management arm of Prudential Financial. Now she leads a small but high-impact team who advises senior management on the strategic direction and priorities of the business, that also strongly factor in the human element of every equation.

“As an advisor, you look at the data and the range of strategic options. But, there’s also: Where is this person coming from as they assess this decision? What makes them click? What are their concerns, spoken or unspoken?” she says. “So there’s a lot of psychology involved when you’re on the other side.”

Marcella is animated by the constant variety her role offers: “I’ve been at the company for over eight years, and every day there’s some new aspect of the business I have not looked into and a new problem to solve.” She loves applying the same analytic framework to new kinds of problems – identifying the variables, finding possible solutions and assessing the best path forward in partnership with the senior business leaders she advises.

Coming from consulting, Marcella has been inspired to find that the PGIM culture is not about making the decision that is going to look good in front of your boss, but rather about managing the business with a long-term mindset. She points out that investment management is all about generating returns in a very measurable way. And it’s exactly that accountability that necessitates honest discussions and a willingness to engage in fruitful debate and open exchanges of ideas and views with passion and respect, which she loves. She enjoys working with smart and motivated people and says, “People here care about doing the right thing by the business.”

Giving and Receiving the Feedback We Need to Grow

Marcella is animated by leading and shaping a team. She enjoys the human element of influencing behavior: “It’s less about what looks good in a PowerPoint deck and more about how to make things happen in the complex, messy real world. Importantly, that requires establishing trust, and modulating between ‘when do I need to be nice and accommodating?’ versus ‘when do I need to give the gift of direct and honest feedback?’”

Marcella seeks to strike that delicate balance both in leading her team and in her advising role. In leading a team: “There is a balance between creating a caring and ‘fail safe’ team environment (where it’s okay not to be perfect and bring what you’re good at and what you’re not good and it’s understood that everybody has both aspects) and also having a focus on giving clear feedback,” she discerns. “Everybody loves to be told they are great, but that’s not always conducive to growth. So how do you make sure people get the tough message when it’s warranted, without it coming across as failure but rather as an opportunity and source of growth?”

In her advisory role: “When I advise people, if I just tell them what they want to be told, I am useless. Because that’s not good advice,” she notes.

She herself has learned to better embrace both giving and receiving tough feedback and position it not as a deficit but as a developmental edge.

Take Your Attention Away from What Others Think

At the core of her own success is two things. The first is being a logical and structured thinker–always beginning with ‘what do we know’ and ‘what do we not know?’ The second is being able to relate to people, to read them and also not shy away from being candid as a leader.

When it comes to fulfilling potential, Marcella points out that if you listen to the stories of either men or women in leadership, they stopped preoccupying themselves with what other people were thinking or how they came across, and instead liberated themselves to focus on how to achieve their visions. And if there’s one thing she could have known sooner, it would be that.

She also picked up the value of conviction and resilience. “If you’re told ‘no’ once, just have another go. No one ever got far because they got pessimistic the first time they failed. As the saying goes, it’s about how many times you get back up.”

From university onwards, Marcella has been used to being the one, or one of the few, women in the room. Against that backdrop, she has focused on what she wants to achieve, avoided getting caught up in the politics, and shown up as candid and outspoken with conscious disregard for whatever societal expectations may be at play.

Passion is Showing Up and Growing

As a leader, Marcella hopes to infuse her team with a good measure of passion, involvement and caring about the outcomes they create together.

“You hear lately about ‘quiet quitting’ and how people come to work because they want to get a paycheck, but they’re tuned out. I can’t imagine that, because if that ever happened to me, I’d rather just quit,” she says. “When it comes to solving problems, I like the fact that I do feel a measure of responsibility for the outcome and the quality of work we put in. I’m lucky to have been able to build and be supported by a team that shares that same spirit.”

The other thing she likes to convey to her team is to not be too serious and to always keep some perspective around the work. In supporting a growth culture, Marcella feels it’s so important that people realize that it is okay to fail.

“There is that saying, ‘you miss 100% of the shots you don’t take.’ If the aim is to be perfect and never make the wrong decision, by definition there’s an element of faking or over-conservatism,” she says, “because just to ensure you don’t ever make the wrong move, you’re never going to make a move. But investment professionals make decisions for a living and no one will ever be right 100% of the time. That comes with the job.”

Being A Mom Has Only Added to Her Game

In the past three years, Marcella has become a mom and feels bringing up her two kids has strengthened her leadership.

“Becoming a parent makes you so resilient. It’s a great exercise in messing up 50 times a day. Before having children, I may have ruminated on how a meeting didn’t go well,” she says. “Now, I can put it in the context of the 50 others ways I was challenged today. I don’t have time to get stuck on it.”

It has also made her more efficient and laser-focused on the most important aspects of any problem, because she still wants to achieve everything with high quality, but must make it happen in more limited hours. She feels the direct and challenging experience of balancing personal and work life as a parent has also given her more compassion and empathy for others.

“You realize that everybody may have something they’re trying to cope with – whether it’s parenting, caring for someone who is unwell, or a breakup,” she says. “So it’s about being more attuned. I may not know what it is you are dealing with, but I’m going to be empathetic and an ally.”

Time and again, the human element weighs strongly in the equation.

By Aimee Hansen

IWD 2023It feels that Artificial intelligence (AI) has really gone from feeling opaque and slightly in the realms of science fiction to current reality with Chat GPT now partly academically approved and AI of all types – from Bing’s chat GPT ‘wanting to be alive’ Jungesque aspirations this week to Elon Musk’s perhaps legitimate fear of AI to the ‘metaverse’ – being discussed at family gatherings. Surprisingly, or perhaps right on time, the UN Women 67th Annual Commission on the Status of Women International Women’s Day 2023 has a theme of “DigitALL: Innovation and technology for gender equality.” With the hashtag #Poweron, the focus is on the opportunities that technology has to create access to work opportunities and services for more parity for women across the world, while reducing the internet’s facilitation and spread of sexual violence.

AI Issues From a Career Perspective for Women

Algorithms and AI can add another layer to bias and stereotyping beyond the human aspects that we all work so hard to defuse. Just under 80% of people who work in AI are men and the systems are entrenched in language – benign at best, purposely coded at worst with “lesser than” logic patterns. AI has been found to have biases against women and from a career perspective this has been understood most in hiring processes with Amazon scrapping their AI for recruiting for some of these reasons. Machine learning has shown to replicate male and white visibility with higher values given to data and images of white men. In The MIT Sloan Review, invisibility and erasure was discussed when it comes to ethnic diversity in facial recognition, with the topic causing a furor last June when President Obama’s face was machine refined as a high pixel image of a white man.

There are huge opportunities in AI though from a career breadth and depth perspective. AI is and will be in our lives more and more with wearables being the predicted game changer for healthcare. Other industries like financial services and even your digital shopping cart are heavily investing in AI and machine learning. It could it be applied to big issues like carbon farming practices and climate disaster and climate migrant preparation related challenges. And job roles and skillsets that represent a cross-section of disciplines are increasingly relevant and necessary, so coming from a STEM background is not a prerequisite for getting involved.

What are the Social Issues?

The issue behind technology is always based in human behaviors from who creates what, how and why, to who uses the product or service and for what end. How much humanity is in avatars and online commenters and how people behave online versus in real life has been a decade plus study. Do people act differently when they have anonymity or are without nonverbal cues? How does life online inform real life and vice versa? Apparently, moral outrage gets reposted 20% more than regular statements. The Pew Center has a body of research stating online harassment to be around 45% for men especially around topics of politics while fewer women report this. But, female politicians face verbal abuse with 39% of tweets about females in politics containing problematic threats, as do female journalists. Women are more likely to be sexually harassed or threatened with sexual violence online with image sharing, revenge porn and sextortion being part of this century so far.

Legislation is slowly catching up in Europe and the US with The White House launching the White House Task Force to Address Online Harassment and Abuse in 2022 to tackle online issues including sexual violence, abuse and sharing of files against women, and also child sexual abuse material (CSAM) sharing. Files containing CSAM have increased exponentially with 89.1 million files being reported in 2021 alone and the Legal 500 recently published a study entitled “Is it time to age gate the internet?” citing demand by internet to view child abuse to be increasing significantly. Harrowing as this is to report the hundreds of percent increase for demand of this terrible societal scourge, it is entirely important to understand how technology can help solve for issues as well as replicate problems. It does require people to think about hard things, have difficult conversations and take actions – such as code and AI for good not evil. For example, Thorn.org works to help via code to tag material to stop the spread of files, and in the UK and EU, there are similar technologies that all companies can access. We all need to work to solve real issues that degrade people as well as for democracy and opportunity for all humans.

Women’s lives is an increasing issue with discussions at major platforms and within governments ongoing on how to truly parse and filter empowering content regarding fitness, breastfeeding and women’s health from adult consensual content from non-consensual violence and assault; first to third world. Society at large from a behavioral perspective is again acceptably and overtly anti- women when it comes to dignity and personal sovereignty it seems. From dating apps and their unsolicited genital pictures and deepfakes to permanent perennial abuse images that never let the victim truly recover and all that is in between, it is hard to avoid pondering the nuances of the internet being a mirror or a vehicle to human darkness?

What Can You Do To Be Part of the Solution?

#1 Support with time and money STEM and coding programs for girls and women such as Girls Who Code or Black Girls Code or anitab.org or NCWIT or TCGi Foundation from Avis Yates Rivers. Encourage any girl or young woman you know to get into STEM. There are many pathways.

#2 Hire women into tech jobs, mentor women where you can, be the sponsor where you can!

#3 Have difficult and unsavory conversations with your kids about what is ok and what is not, and what to do if they see something awful on the internet.

#4 Continue the obviously much needed socio-cultural and psychological work for all humans to instill ethical boundaries in our boys and men (and girls and women) to help stop casual sexual and physical violence in real life as well as virtual world, the mantra ‘boys will be boys’ has to stop now so that girls can be girls, safely.

#5 Fund the solutions. Consider donating to Thorn or a similar organization that provides technical solutions, advocacy, support or education on the topic of CSAM or gender/sexual violence and sex trafficking such as RAINN or New Life, New Friends.

Either way, having awareness that there is a virtual world that replicates some of the real world’s most difficult challenges regarding gender is the conversational entry point into an inevitable new world. With more women being involved in building technology, and more women worldwide having equal access to technology, we hold out hope that we engineer AI for the good of women’s lives and towards the collective good.

By Nicki Gilmour

Judith Barry“Women put too much pressure on themselves by thinking they have to walk into a role fully capable and qualified, when the reality is that as long as you have the core of what you need to do for the job, you can build and learn,” says Judith Barry. “As long as you’re willing to be vulnerable enough to admit that you’re going to need help or to learn new skills as you navigate, you can take on those bigger jobs.”

Leveraging Her Unique Trajectory

During her sophomore summer at NYU as a political science major, Barry accepted an operations role with Lehman Brothers, staying on during her junior year while attaining her securities licenses. Graduating a semester early, she switched firms and began her career in trading. Trading suited her perfectly: she thrived on how trading was new every day, both fast and dynamically paced, and that it meant working with very smart individuals. After a few years, Barry moved to the buy-side working for a hedge fund. By 29 years old, she became Head of Trading at a hedge fund, before moving to two other firms also as Head of Trading, eventually returning to the sell-side with Wells Fargo. Now with the bank for five years, Barry is Co-Head of the Equities Division, part of Markets, a role she has held since April 2022, as well as Head of Equity Products Distribution.

“I think my unique trajectory gave me the opportunity to learn and hone a lot of skills and, quite frankly, truly understand what clients need and want,” she notes. “Now I’m in a seat to take that knowledge base and help Wells Fargo address all of our clients’ needs and challenges.”

The WomenGoFar Network: Educate, Elevate and Empower

In addition to her Co-Head and Head roles, Barry is also Chairwoman of the WomenGoFar network within Corporate and Investment Banking (CIB) at Wells Fargo. About a third of CIB staff are part of the WomenGoFar network, not only women, but also men who are allies in support of diversity.

The WomenGoFar network seeks to educate, elevate and empower women to navigate their careers internally as well as their personal lives.

“Women choose and have different paths – some are single, some are mothers, some are dealing with elderly parents or siblings. Not everyone wants a senior leadership role, but we’re about empowering women to navigate their own career goals to be effective while also balancing life,” she notes. “It’s important to have the skills to come into an organization and be able to advocate for yourself or to elevate your profile.”

When Barry entered trading in the early 90’s, women were competing for very few trading and sales positions. It was unusual to be a woman trader, let alone a senior trader, and unimaginable to sit at the head of the trading desk.

“It’s still unusual for women to be a co-head of equities at a bank, so I’m very proud of the seat that I sit in and the support I’ve been given at Wells Fargo,” Barry says. “What’s critical is I was able to take my early experience and turn that into sponsorship and mentorship and advocacy for women. Now, rather than all of us running at just one seat, there is the opportunity for women to be successful in any seat.”

WomenGoFar builds collaboration, instead of competition, between women and increases access to senior women leaders, sharing how they navigated to where they are today. In the spirit of ‘if you can see it, you can be it,’ Barry feels it’s her responsibility to be visible in her position and she is intentional about celebrating milestones for women. Sharing her own story – the good, the bad, and the speed bumps – is an important part of how she inspires others. She seeks to excel as a leader, as a mother and as a partner with the people and teams she works with.

Barry is also actively involved in creating inspiring content, understanding the supports women need and elevating awareness around the cumulative experiences of women leaders. One example of programming is a deep dive with McKinsey & Company’s annual Women in the Workplace study. WomenGoFar also hosts internal speaker series on topics like personal wealth and investment management that benefit women, from the early stages of their career. In addition, this past year, CIB hosted their first off-site Women’s Leadership Summit which brought together high-level senior women from the bank and the client side, spotlighting important female clients across the spectrum of Wells Fargo.

Flexibility, Resilience And Communication

“Especially as a trader, or someone in finance, you need to be incredibly resilient to navigate the up and down turbulence of the marketplace,” Barry says. “It takes flexibility to understand how to approach things but also resilience when things don’t go your way. You need to be able to pivot and get back on track so that you can achieve the goals that you set.”

Back on the trading desk, where each decision was being made with heightened urgency, engagement often took the form of yelling. But as she moved to managerial and leadership roles, she worked on elevating her communication skills – whether navigating smaller conversations in managing people or conveying an important message to a larger audience. She’s also realized how important it is to value her own voice.

“When I first was on a trading desk, I was often attempting to embrace or to emulate what my male peers were doing. I thought that in order to be successful, I had to be them,” she reflects. “Then I realized that it was incredibly important to have my own voice and realize that I didn’t need to do what they were doing in order to be successful.”

Being Confident and Finding Your Voice

“I walk into every new thing I do with an understanding of ‘I know what I know’ but ‘I know what I don’t know,’ too,” says Barry. “I’m comfortable about being vulnerable enough to ask people to help me.”

She continues, “Women put too much pressure on themselves by thinking they have to walk into a role fully capable and qualified, when the reality is that long as you have the core of what you need to do the job, you can build and learn. As long as you’re willing to be vulnerable enough to admit that you’re going to need help or to learn new skills as you navigate, you can take on those bigger jobs.”

Citing the famous study that women apply only if 100% qualified (while men apply with 60% of qualifications), Barry notes: “I think it’s important to have self-awareness and be self-reflective but, more importantly, you have to have confidence.”

Barry feels being an extrovert helped her to find her voice and to self-advocate, and everyone needs to learn that. She is conscious of the introverts who are incredibly talented and make significant contributions but often aren’t as adept at being cheerleaders for their accomplishments.

“Find someone who is both a sponsor and a mentor. A lot of my success comes down to finding those people who see your contributions, see the things you do and see the skills that you offer,” she notes. “It’s having that opportunity to go to them for advice, but also make sure that someone is speaking on your behalf in the rooms that you aren’t in. You can learn to advocate for yourself, but it’s important that you also have people advocating for you.”

Get the Feedback You Need to Grow

Barry brings empathy and vulnerability and confidence and candor into any room and is commanding. She feels “a compliment is nice, but feedback is a gift” and is tougher on the women she is closer to. Barry feels managers have shied away in recent times from giving critical feedback, especially to women, but it’s critical to growth. So also relies on a good dose of humor.

“If you’re not getting feedback from your manager, go ask for it. Make it so that they are given permission to give you feedback because you’re only going to get better,” she advises. “Feedback isn’t personal. It’s professional and possibly data-driven feedback.”

“Be Intentional and Be Exceptional”

Barry would advise women to take more moments to sit back, pause and reflect before taking the bigger steps, personally and professionally, and to constantly check in on their capacity and ability to do more: think in terms of one, three and five year plans. Barry also emphasizes women be mindful of the people they are connecting and working with, their experiences and their background.

She advises women, “Be intentional and be exceptional. It’s incredibly important for women to understand that if you want to hit a certain level of success, you are going to have to really lean into things,” she says. “That phraseology has become commonplace for women, but it’s not a woman thing and it’s not a man thing. It means that when you are going to do something in life, you should want to be exceptional at doing it. And you should be intentional about how you get there.”

Barry enjoys a couple of trips a year with her family and teenage children. She loves disconnecting from work and immersing her family on city trips in Europe. She says her family is into learning trips, as culture and history buffs, far more than beach trips. Recently they visited Northern Ireland and Portugal. She also values ‘me time’ in helping her to show up whole for her family and at work.

“It goes back to that word intentional – I’m intentional in what I do and how I work and I have to be intentional about carving out my spare time.”

Fitness is a top priority for her, including long hikes often accompanied by great conversation with a friend. She also ‘confesses’ that she teaches a bootcamp class based on karate to women every Saturday morning, so it’s women’s empowerment over roundhouse kicks, too, for Barry.