International Women's DayChristine Fritz, Portfolio Manager, PGIM, Germany, highlights how inclusive leadership helps women overcome hurdles in their careers.

Though she’s lived in Europe for more than 25 years—15 of those in Munich, Germany—and speaks three languages, Christine Fritz credits her upbringing in the New York City suburbs with shaping the attitude she’s brought to her 20-year career in real estate.

“American education puts a lot of emphasis on creativity and taking a broad view of things,” she says. “Being outspoken and authentically you is encouraged. I bring that approach to my team by encouraging everyone’s diverse strengths.”

Fritz is co-portfolio manager of PGIM Real Estate’s European core equity strategy, responsible for a key part of the asset manager’s nearly $15 billion in assets under management and administration in Europe. The strategy invests in high-quality, income-producing properties across the logistics, prime office, residential, senior and student housing sectors throughout Germany, France, Italy, the Netherlands and the United Kingdom.

For International Women’s Day, Fritz spoke about her role at PGIM, her career, and why it’s important to create and support an environment of diversity and inclusion in the workplace and beyond.

Success requires diverse thinking

Throughout a tough real estate cycle, her team’s focus has been on growing the European core strategy’s income by increasing rental income, working with on-the-ground property managers and keeping tenants happy. That approach has seen success—the strategy has an over 96% occupancy rate and was responsible for 15% of all logistics leases signed in the German capital, Berlin, last year.

An important part of that is understanding what makes real estate assets more attractive.

“Real estate is about living and working, but also about the places in between,” Fritz says. “Designing places and looking at investments with the safety and comfort of the whole population in mind allows us to make a positive impact and make better investments.”

She quotes Danish architect Jan Gehl, “If you design places for 2-year-olds and for 82-year-olds, you will achieve the best possible result for all ages.”

Fritz says that in real estate, diversity of perspectives is vital to selecting successful investments across different countries and asset classes.

“Trends will often start in one location and then move to other countries,” she says. “If you talk to different people, you can get a broad perspective of how things are moving and use that information to predict how things might move in the future.”

Surviving the balancing act

Diverse, however, didn’t describe the work environment Fritz encountered early on in her career at a different firm.

“All my colleagues at the time were male,” Fritz says. “They were all going to meet up with the brokers to play soccer together. It didn’t occur to anyone to invite me, even though I played soccer in school.”

Many times, the slights were much more subtle—and Fritz doesn’t doubt that many of her colleagues were simply unaware of them. But returning from maternity leave after the birth of her first child, she saw just how insidious such behaviors could be.

The office was mostly empty by 6:30 p.m., but Fritz received pushback for leaving at 6 p.m. to be home with her child. The culture at the firm didn’t encourage speaking up about it.

“People treated me like I was working part time. They even made jokes about it,” she says. “It didn’t matter how many women had the same issue. It didn’t exist.”

Change begins with speaking up and leadership that listens.

Fritz says the environment at her current employer is far different.

When Fritz joined PGIM three years ago, the real estate industry was entering a crisis. The pandemic and remote work were decimating the office space market, and after Russia invaded Ukraine, central banks throughout the world began fighting inflation with increasing interest rates, causing values to fall.

Yet Fritz noted PGIM Real Estate remains committed to its diversity, equity and inclusion initiatives. One of them was PGIM Real Estate’s Inclusion Leadership Network, a global grassroots organization focused on driving culture change and inclusion by building awareness and removing hurdles in the careers of under-represented groups, whether based on race, gender, sexual orientation, socio-economic background, or disability. Focused on moving the needle on a local level, the ILN also has quarterly virtual meetups including colleagues from all over the world, to discuss challenges faced in the workplace, improve networking and career opportunities, and help the business change for the better.

Fritz was encouraged by leadership to join the network and become one of its co-leads in Europe.

“The senior management here really sees the business case behind this,” Fritz says.

Listening to colleagues from different backgrounds across different functions gave Fritz a broader perspective on what it meant to create a truly inclusive culture.

“I’ve learned about the challenges faced by people with different backgrounds and life experiences, about my own privilege and blind spots,” Fritz says. “I’ve learned about all the hurdles I haven’t had to jump over.”

Since Fritz joined, the Inclusion Leadership Network in Germany has hosted breakfast networking sessions, at a time the group finds most convenient for working parents who may need time to drop their kids off at school.

“Being able to talk openly about where the gaps are, and have people listen, is a massive improvement over what I’d seen before in the industry,” Fritz says.

Now a mom of two—a six- and a 10-year-old—when she speaks with other women in the field, Fritz emphasizes that keeping one’s authenticity amidst the challenges is key to a successful career.

“I don’t want anyone to think that it’s always easy or that you have to be a superhero to manage it,” she says. “What really matters to you? Finding a way to balance your priorities means talking openly about the trade-offs that you want or have to make.”

Contributed by PGIM Real Estate

IWD 2023It feels that Artificial intelligence (AI) has really gone from feeling opaque and slightly in the realms of science fiction to current reality with Chat GPT now partly academically approved and AI of all types – from Bing’s chat GPT ‘wanting to be alive’ Jungesque aspirations this week to Elon Musk’s perhaps legitimate fear of AI to the ‘metaverse’ – being discussed at family gatherings. Surprisingly, or perhaps right on time, the UN Women 67th Annual Commission on the Status of Women International Women’s Day 2023 has a theme of “DigitALL: Innovation and technology for gender equality.” With the hashtag #Poweron, the focus is on the opportunities that technology has to create access to work opportunities and services for more parity for women across the world, while reducing the internet’s facilitation and spread of sexual violence.

AI Issues From a Career Perspective for Women

Algorithms and AI can add another layer to bias and stereotyping beyond the human aspects that we all work so hard to defuse. Just under 80% of people who work in AI are men and the systems are entrenched in language – benign at best, purposely coded at worst with “lesser than” logic patterns. AI has been found to have biases against women and from a career perspective this has been understood most in hiring processes with Amazon scrapping their AI for recruiting for some of these reasons. Machine learning has shown to replicate male and white visibility with higher values given to data and images of white men. In The MIT Sloan Review, invisibility and erasure was discussed when it comes to ethnic diversity in facial recognition, with the topic causing a furor last June when President Obama’s face was machine refined as a high pixel image of a white man.

There are huge opportunities in AI though from a career breadth and depth perspective. AI is and will be in our lives more and more with wearables being the predicted game changer for healthcare. Other industries like financial services and even your digital shopping cart are heavily investing in AI and machine learning. It could it be applied to big issues like carbon farming practices and climate disaster and climate migrant preparation related challenges. And job roles and skillsets that represent a cross-section of disciplines are increasingly relevant and necessary, so coming from a STEM background is not a prerequisite for getting involved.

What are the Social Issues?

The issue behind technology is always based in human behaviors from who creates what, how and why, to who uses the product or service and for what end. How much humanity is in avatars and online commenters and how people behave online versus in real life has been a decade plus study. Do people act differently when they have anonymity or are without nonverbal cues? How does life online inform real life and vice versa? Apparently, moral outrage gets reposted 20% more than regular statements. The Pew Center has a body of research stating online harassment to be around 45% for men especially around topics of politics while fewer women report this. But, female politicians face verbal abuse with 39% of tweets about females in politics containing problematic threats, as do female journalists. Women are more likely to be sexually harassed or threatened with sexual violence online with image sharing, revenge porn and sextortion being part of this century so far.

Legislation is slowly catching up in Europe and the US with The White House launching the White House Task Force to Address Online Harassment and Abuse in 2022 to tackle online issues including sexual violence, abuse and sharing of files against women, and also child sexual abuse material (CSAM) sharing. Files containing CSAM have increased exponentially with 89.1 million files being reported in 2021 alone and the Legal 500 recently published a study entitled “Is it time to age gate the internet?” citing demand by internet to view child abuse to be increasing significantly. Harrowing as this is to report the hundreds of percent increase for demand of this terrible societal scourge, it is entirely important to understand how technology can help solve for issues as well as replicate problems. It does require people to think about hard things, have difficult conversations and take actions – such as code and AI for good not evil. For example, Thorn.org works to help via code to tag material to stop the spread of files, and in the UK and EU, there are similar technologies that all companies can access. We all need to work to solve real issues that degrade people as well as for democracy and opportunity for all humans.

Women’s lives is an increasing issue with discussions at major platforms and within governments ongoing on how to truly parse and filter empowering content regarding fitness, breastfeeding and women’s health from adult consensual content from non-consensual violence and assault; first to third world. Society at large from a behavioral perspective is again acceptably and overtly anti- women when it comes to dignity and personal sovereignty it seems. From dating apps and their unsolicited genital pictures and deepfakes to permanent perennial abuse images that never let the victim truly recover and all that is in between, it is hard to avoid pondering the nuances of the internet being a mirror or a vehicle to human darkness?

What Can You Do To Be Part of the Solution?

#1 Support with time and money STEM and coding programs for girls and women such as Girls Who Code or Black Girls Code or anitab.org or NCWIT or TCGi Foundation from Avis Yates Rivers. Encourage any girl or young woman you know to get into STEM. There are many pathways.

#2 Hire women into tech jobs, mentor women where you can, be the sponsor where you can!

#3 Have difficult and unsavory conversations with your kids about what is ok and what is not, and what to do if they see something awful on the internet.

#4 Continue the obviously much needed socio-cultural and psychological work for all humans to instill ethical boundaries in our boys and men (and girls and women) to help stop casual sexual and physical violence in real life as well as virtual world, the mantra ‘boys will be boys’ has to stop now so that girls can be girls, safely.

#5 Fund the solutions. Consider donating to Thorn or a similar organization that provides technical solutions, advocacy, support or education on the topic of CSAM or gender/sexual violence and sex trafficking such as RAINN or New Life, New Friends.

Either way, having awareness that there is a virtual world that replicates some of the real world’s most difficult challenges regarding gender is the conversational entry point into an inevitable new world. With more women being involved in building technology, and more women worldwide having equal access to technology, we hold out hope that we engineer AI for the good of women’s lives and towards the collective good.

By Nicki Gilmour

International Women's Day 2022Many companies focus myopically on International Women’s Day. This year #BreaktheBias and
 gender and climate are the annual themes, depending on your source. But, as founder and fifteen 
years in here at theglasshammer, it is hard to believe that these slogans and themes that come and
 go every year create any change at all. People wants Acts, Not Ads from companies, and
 professional hard-working women are tired of the lip service and want to see the talk, walked.

As 
we enter year three of the global pandemic, with so many of us doing extreme amounts of work, 
and some of us also still balancing childcare with covid related closures of daycares and schools, 
isn’t it time to ask ourselves how can professional women and men (and especially anyone who 
has second and third shifts with kids and aging parents) do balance and self-care, better? What 
matters? And what role do firms have in creating the workplace of the future that we are ready to 
be in, now? This International Women’s Day, the manifesto should be to take a day off.
 Tomorrow the work will still be there!

Overwork and Burnout


There is work and then there is overwork. Chances are if you are reading this article, you have 
spent at least some of your career in the overwork zone. You probably work in financial, legal or
 professional services, in technology firms, big pharma, manufacturing, media or Fortune 500.
 You are probably a go-getter, highly ambitious and very successful. You probably have engaged
 some of the usual methods and possess some of the characteristics often needed to get to the top, including old fashioned hard and long work, a
 competitive nature, cognitive smarts, higher than average EQ to read the room, and a belief that
 improvement is always possible. Possibly three generations of professional women are reading 
this article with similar, yet evolving, culturally programmed definitions of success regarding wealth, status
 and career ladder climb concepts.

Is the extreme achievement mindset in sync with your life
goals, your health and mental wellness? Is overachievement about meeting other people’s 
standards or earning your worth?


Dr. Devon Price, like many of us, came to his senses regarding extreme productivity after a health
 emergency. He insists that we should stop valuing ourselves in terms of our productivity at
 work. In the book, Laziness Does Not Exist, he affirms that ‘we don’t have to earn our
 right to exist’ with overwork and endless achievement.

Advice includes to listen to your body and to forget grinding away all the time to meet arbitrary
 standards. By reframing what being ‘lazy’ means, versus the allure of validation through
 achievement, a healthier, happier you can emerge.

“Laziness is usually a warning sign from our bodies and our mind that we need a break.”

In an interview with NPR, he discusses why we rationalize working so hard, and how asking for 
help, and helping others to helps us, prevents tiredness from overwork but also facilitates us to be better
, due to feeling less exhausted as “our brains take micro-naps either way.”


It isn’t just you.

In several recent studies, isolated overwork came up as the most demotivating factor and biggest
 reason people are quitting jobs. This isn’t new news. Back in 2017, Inc magazine reported on employees 
quitting when leaders overwork people, show zero empathy and don’t respect time when people
 are out of the office living their lives, but it is further accentuated by the pandemic. 
Microsoft conducted an employee indexing survey of 30,000 that resulted in a study called
 “The Next Great Disruption is Hybrid Work – Are we Ready?”

By looking at trends including 
desire for flexible work and hybrid structures, the study reiterated what their CEO Satya Nadella 
called the hybrid work paradox. This study reveals that while people want more flexibility and remote 
options, they also seek deep human social connection. The same study reveals that high
 productivity is masking employee exhaustion and overwork. It states measurable uptick over the
 course of the year –  February 2020 to February 2021 –  on volume of emails sent, 66% increase on 
people working on documents, and meeting usage on teams increased in volume and time on
 meeting applications.

Uncovering your own Competing Agendas

Isn’t it time you figured out what you want for you? Start with your values. Take a look at what
 matters to you on this worksheet – literally, pick ten words that mean the most and then rank them
 1-10, with one being what you value most. Are your actions matching your values? Are you
 living a humdrum existence while your top value is adventure? Are you spending fourteen hours 
a day at work when your top value is family? Now is a great to re-evaluate what matters to 
you. Be yourself, everyone else is taken as the adage goes.

If you had trouble thinking about how all of this meets reality, or deciding what your values are
, or felt conflicted, that is part of the journey too. Hyper achievement and superhuman
 productivity are sometimes part of deep developmental gremlins that have made their way into 
our heads over time, so we can’t see any other way to be, making them our base operating 
system with everything else being an app on top. Kegan and Lahey, Developmental 
psychologists at Harvard, really have a superb method in their book, Immunity to Change, to 
help you figure out what your unconscious mind is doing to you while you happily goal set in
 your conscious mind all day long regarding work, fitness and home life. We are all a product of 
whatever beliefs and paradigms that we have accumulated throughout our life and if your
 granny/dad/mother/friend told you words to live by, chances are you are doing just that, 
implicitly following some guidelines without even knowing.

What are your saboteurs? There is another easy way to find out what is going on inside your own 
head by taking this short quiz on “How we self-sabotage” by Positive Intelligence. It is key to
 understand what is going on with yourself and what your self-talk is likely to be telling you.
 Let’s start with the gremlins. If you have something like hyperachievement as your top saboteur,
 then it is likely you will justify the overworking with sentences like ‘I must be effective and 
efficient, and ’emotions get in the way of performance.’ Or if you have a high control saboteur,
 you might be telling yourself things like, ‘well if I don’t do it, who will?’ Or, that people need
 people like you to get the job done. Show yourself some compassion and a great book to
 understand how to even begin to approach such a daunting task is Radical Compassion by Tara
 Brach. It is normal to feel your feelings and that includes joy.

In short, honor yourself on International Women’s Day by taking stock of what matters to you now, and how closely your own life feels aligned to that.

We are starting a Spring coaching cohort in May for sustainable success in 2022. Cost is $3,999 
per person and includes a yearlong program with 6 sessions of executive coaching, peer coaching
 and career development training. Limited spots, contact nicki@theglasshammer.com and write
 spring coaching cohort in the title of the email.

By Nicki Gilmour, Founder and CEO of theglasshammer.com

Nicki founded theglasshammer in 2007 to inspire, inform and empower professional women in their careers. We have been the leading and longest running career advice online and in person media company in the USA for professional women in financial services.

During the month of International Women’s Day (IWD 2021), we confront a global reality: no recent year has devastated women’s lives like the one we’ve just lived through. And it’s still happening.

The IWD2021 theme is #ChoosetoChallenge: “A challenged world is an alert world and from challenge comes change.”

Starkly put, the pandemic response has exemplified “a lack of gender perspective” resulting in 47 million more women facing poverty. The International Labour Organization has given warning that the “modest progress” made on global gender equality across the years will disappear due to COVID-19.

The damage of the pandemic response has not only made obvious the real danger in the inevitable blindness of default male leadership.

It has also bolded and underlined that the world has not been a level playing field for women for far too long—a paradigm in which gains in “equality” are molasses slow and hard-won progress can slip away within the blink of a year.

A Wave of Women’s Disempowerment

UN Women points out that 2020 marked the 25th year anniversary of the Beijing Platform for action, which was intended to be “groundbreaking for gender equality”, but instead now represents a rollback.

A recent report by UN Women found that as a direct result of pandemic-related unemployment and lost earnings, women’s poverty rates have increased by 9.1 percent worldwide and the poverty gap between men and women is widening after years of decline.

Women are losing what was already sparse ground in executive leadership and a pithy share of entrepreneurial funding. Women are increasingly unable to stay in work while caregiving and taking pay losses. Dozens of millions of women in developing nations have been dropped into economic, safety and health fragility.

A blatant wave of global women’s disempowerment has taken place due to the COVID-19 pandemic response, drastically impacting quality of life for millions of women. The measures have had distinctly gender-regressive effects, setting women back by decades.

The words “pandemic response” are intentional because these impacts are not from the pandemic itself, but from the response measures that have been implemented—neither inherent nor unavoidable. Treating the pandemic and the response measures as inextricable is blinding to a more empowering narrative of exploration of greater choices or different measures.

Many Spheres of Losses for Women

“The pandemic is deepening pre-existing inequalities, exposing vulnerabilities in social, political and economic systems which are in turn amplifying the impacts of the pandemic,” writes the UN Women policy authors. “Across every sphere, from health to the economy, security to social protection, the impacts of COVID-19 are exacerbated for women and girls simply by virtue of their sex.”

Disproportionate Job and Pay Losses

More likely to be employed and over-represented in the informal sectors—such as retail, hospitality, food, agriculture and tourism—women have born the brunt of pandemic job losses. 70% of unemployment has been in the informal sector, in which security for job losses are rare or non-existent.

While women comprise 39% of the global labor force, research by the McKinsey Global Institute in July found that they accounted for 54% of early pandemic-related job losses. A UN Women report at the end of the second quarter of 2020 showed that women were 1.7 times more likely to be out of the labor market. Since February 2020, 2.4 million women dropped out of the U.S. workforce, 33% more dropouts than men (less than 1.8 million).

And the gendered effect is becoming more marked—80% of September labor drop-outs, as school began again, were women (865,000) and this rate continues: in January 2021, 275,000 women dropped out, at nearly 4x the rate of male job exits (71,000). As of October, women in India were dropping out of the workforce 2.5 times faster than men.

While women in European countries are fairing better at staying employed due to more stimulus spending and protections, analysis across 28 countries revealed women’s wages have dropped more (6.9% vs. 4.7% for men)—with drops in Germany (8.6%) and UK (12.9%) being nearly double those for men.

Escalated Unpaid Work

UNESCO reports 87% of students (1.52 billion) and over 60 million teachers have been homebound, with mothers disproportionately shouldering that change. As women are forced to turn their efforts toward unpaid work, they lose access to paid work, in a rate far higher than men who have children in the household.

Women comprise the majority of single-parent households. There’s a gross imbalance in domestic unpaid work (women do 3x as much as men—4.1 vs 1.7 daily hours), with less social and economic protections. Speaking globally, full lockdowns have a disproportional impact on women’s mobility, especially school closures.

As a result of the pandemic response measures, it was estimated in May that time spent on family responsibilities increased by 30% for women in India. In June, a report found that U.S. women were spending ten to 15 hours more per week on caregiving responsibilities than before—creating the emergence of a “double double shift” in dual-career parent couples, where mothers are 1.5 times more likely than fathers to spend an additional 3+ hours on household work a day than prior to COVID-19.

“The COVID-19 global crisis has made starkly visible the fact that the world’s formal economies and the maintenance of our daily lives are built on the invisible and unpaid labor of women and girls,” states the UN Women policy report.

Basic Vulnerability in Developing Countries

Beyond job loss and escalated unpaid work, women in developing economies are less likely than men to have a bank account, have only 77% as much access to personal finances and have 17% less access to the internet. The financial access gap is exacerbated in this increasingly digitized bank environment.

Food insecurity and hunger are anticipated to double in low and middle income countries. Women also face exponentially increased gender-based violence while often being “locked down” with their domestic abusers, with disrupted or inaccessible support services.

As a direct example, a study from Nairobi showed highly gendered impacts to Kenyan youth—over half of women reporting financial reliance (54%), both young men (45%) and young women (53%) being unable to meet basic needs, and more young women becoming reliant on transactional sex partnerships to do so (36%), with half of young women (49%) reporting an increase in intimate partner violence since COVID-19.

Lost of Ground in Leadership, Academia and Entrepreneurship

In the academic world, higher education, school closure and increased childcare has witnessed women’s “research outputs plummeting during lockdown while men’s have increased”—amplifying longstanding gender inequalities in access to grants and promotions.

While women made up only 5% of chief executives globally before, a new report has shown that companies are defaulting to hiring male CEOS and recruiting fewer women. And while women founder teams received only 2.8% of investments in 2019, that paltry all-time high has dropped to only 2.3% of VC funding in 2020.

Disproportionate Impacts on Black and Latina Women

“It appears that the pandemic is affecting the already built-in racial/ethnic and gendered structural disparities in the labor market in an even more pronounced way, especially for women of color,” said researchers in the Journal of Economics, Race and Policy.

Throughout the pandemic, unemployment has hit women and people of color, meaning the intersectional effect for women of color is the sharpest. In April 2020, national unemployment was 14.7% but 16.9% for black women and 20.2% for Latina women. In August 2020, black women had recovered only 34% of pre-pandemic jobs, relative to 61% for white women.

Unemployment for black women (11.1%) and Latinas (11.0%) was twice as high in September 2020 than prior to the pandemic. As of January, black women were still 8.5% unemployed and Latina women 8.8% unemployed, with the national average at 6.3%.

Impacts that will Outlast the Crisis

E-bola in Liberia demonstrated that while men’s lives bounced back after preventative measures subsided, the detrimental impact on women’s livelihoods endured.

Of the 12.1 million job losses for women in the U.S. between February and April 2020, only slightly more than half had returned as of September. Research has shown that workers who lose employment during a recession experience “highly persistent earning losses” in the fallout.

“The large impact of the current recession on working women has consequences that will long outlast the recession itself,” writes researchers. “Given that women have lost many more jobs than men in this recession, earnings losses will push down the average earnings of women in the economy and raise the gender pay gap.”

Default Male Decision Making in the Covid-19 Response

Early last year, theglasshammer wrote about the default male world. Now, the pandemic response measures have shown how default male world decision-making has created massive detrimental impacts for women in a very short amount of time.

As written in a blog post on LSE’s School of Public Policy, “Not only do we know little about the impact of the pandemic on women, the people making key decisions on how to manage it are overwhelmingly male.”

Only 25% of health leadership positions (less than 5% of these in low and middle income countries) are female, while 70% of the health workforce and 90% of frontline workers are women. LSE writers argue this created a complete disregard in policy for the needs of women, precluding the exploration of more diverse, holistic and inclusive approaches.

Only 3.5% of COVID-19 decision-making teams have gender parity, with 85% of task forces being comprised of mostly men. Fewer than 1 in 5 of social policies and labor measures taken across 200 countries were gender sensitive.

An MP committee in the UK called out that government policies had been “repeatedly skewed towards men.” And the “gender perspective is unfortunately often the first thing to be disregarded” in crisis response situations, said Swedish Foreign Minister Ann Linde.

Bold new fiscal packages and corporate policies, many of which would have seemed unthinkable before the crisis, have been enacted with remarkable speed,” wrote McKinsey partners and co-authors in Foreign Affairs, “While these initiatives have helped to stabilize the global economy during a once-in-a-lifetime emergency, far too many of them have failed to sufficiently consider the half of the world’s population that is arguably more critical to a full economic recovery: women.”

Will We Choose to Challenge?

In a default male patriarchal world, the pandemic response has evidenced that if leadership is not actively working for women, it is in fact actively working against them.

When will we harness the real power of being the invisible engine of the world, and give our support to a paradigm only if it honors and respects the belonging of all people here?

Deep down, don’t we all know the truth that if the world doesn’t work for everyone, it doesn’t work for anyone?

UN Women notes that “Women will be the hardest hit by this pandemic but they will also be the backbone of recovery in communities. Every policy response that recognizes this will be the more impactful for it.”

The organization recommends 1) ensure women’s equal representation in all COVID-19 response planning and decision-making, 2) drive transformative change for equality by addressing the care economy, paid and unpaid, 3) target women and girls in all efforts to address the socio-economic impact of COVID-19.

“Achieving gender parity in leadership and decision-making positions is the first step towards achieving equitable and sustainable global health security,” argues the LSE co-authors.

Stepping back, if we were talking about the impacts on women’s lives as much as case rates, would the world populace—especially women—be abiding the same measures?

Would we be engaging in a more nuanced discussion about preservation of health, lives and quality of lives? Did we even pause to have that discussion?

Would we choose to challenge the changes of a trigger-fast crisis solution we have so quickly abided, and the real impacts it has created?

In a rush to mass implementation, might the solution to any problem carry even greater problematic consequences?

These are all the questions we aren’t asking enough—and women are paying the price.

By Aimee Hansen

Nicki GilmourThe workplace design of the future is happening before our eyes, as we approach International Women’s Day. What elements of our professional lives will stay, go or morph is a fascinating topic with many facets—from office space to cyber security to creating community, networking and relationships, if things stay mostly virtual.

What wins are to be had for professional women at this historic juncture? Will this seismic shift ultimately enable structural changes that level the playing field for better diversity and inclusion at work, or are organizations letting disproportionately burdened women slip through the cracks?

Nothing has been brought more sharply into focus than the at-home employee experience, since Covid19 arrived to our cities, towns and places of work about one year ago, creating an almost immediate need to be remote. Just like that, everyone had to figure out how to work, when to work and even, if they could work.

One year on, many smart corporations are reflecting deeply about the employee experience and the future of work. There is a massive opportunity to create the physical and psychological space that people need to thrive and succeed at work, to recognize now what most professional women already knew—that everyone is not in the same boat in this storm. Nuances matter.

In 2020, social issues migrated into work and all the lines blurred. 2021 will only see more of this.

But will corporations finally integrate diversity and inclusion as cultural thriving and treat it with task expectations for all employees? Will they embrace a mindset change with committed actions? It takes courage to tackle the status quo with more than words.

Putting principle into action, Goldman Sachs will only take companies public if they have women on their boards. That is walking your talk and making behavioral and mindset change real.

Actions Are Better Than Words

As we celebrate International Women’s Day 2021 on 8th March, the theme this year is #choosetochallenge—with a hand in the air symbolic gesture—when bias rears its head or when women aren’t heard. While it’s an important message and sentiment, awareness is only the first step in anything, at best, and firms must create real change for all constituents.

Frankly put, work doesn’t work for many people right now.

It is now in plain sight that women, and professional women, are suffering more from the effects of the Covid pandemic, with the US having the biggest amount of women leaving the workforce, followed by Japan. Losses will be hard to recover from. Phrases like shecession may sound glib but the numbers don’t lie, with NPR reporting that women are back to 1988 levels of workforce participation. We want systemic and behavioral change.

Defining your values, really knowing who you are and connecting brand to purpose is the first step. The second step would ideally be walking the talk with actions. Interestingly research shows that sometimes talking the talk is vital to get to finally walk the talk.

Companies who know who they truly are will be able to embody their values better than companies who don’t know where they stand. Nothing became more urgent than to know who you are as when Black Lives Matter entered the workplace last year with employees requesting firms to know who they are.

Acting on your words and connecting meaningful purpose to your employee experience, as part of brand integrity, is what we need now.

If your company was a person, would you want to hang out with them? If they were your friend, would you trust that they would do what they say they believe in?

Seven Suggestions For Acts, Not Ads

So, if your firm wants to actually support you this International Women’s Day, there are simple actions that could show they are serious.

Here are some actions that organizations could take to live their espoused values and step up as leaders:

#1: Give women the option of a paid day off work on International Women’s Day.

Microsoft announced today that employees would get more paid leave due to the pandemic to alleviate having to be everywhere at once, since exhaustion is real and burnout is at an all time high. Working mothers in particular are at their wit’s end.

Several years ago, REI closed its stores on Black Friday and told its employees to live the company slogan “Go Outside” by introducing #Optoutside.

#2: Address the pay gap in your firm for real.

The wage gap, reinforced by static and traditional gender roles, plays a big part for women leaving work. Eve Rodsky, author of Fair Play, and Darcy Lockman, author of All the Rage, both explain the myth of equality between men and women in division of labor at home.

As an organizational psychologist, my take is how you operate at home, and whatever belief system you operate on, is what you take into the office with you—including impressions for both men and women of their gender role and the expectations and boundaries that come with that.

Consider that in 69% of US households where opposite sex partners live together, men are the highest earners. And, weirdly even female CEOs earn less than male counterparts in similar companies.

#3: Make it mandatory that meetings cannot be scheduled between 5.30pm-7.30pm.

These hours are usually dinner, bath and bedtime for employees with kids. Working dads will thank you also. Boundaries are important. Flex work is the new black with fewer taboos now that we know we can use technology easily from almost anywhere.

#4: Ask everyone if products and programs work for them.

Microsoft has included gamers with disabilities to test their games. Needs are different. Test assumptions by asking your constituents what they think.

#5: Ask people if they want to stay remote.

Tsedal Neeley, Harvard Business School’s Naylor Fitzhugh Professor of Business Administration and author of Remote Work Revolution: Succeeding from Anywhere, believes, “We’re definitely going to see a much bigger population working remotely. All the satisfaction comes when people are given a choice. Choice and autonomy are crucial for people to appreciate remote work and the chance afforded them.”

Equally, some people truly do want to return to the office soon, and the future design of the workplace for safe innovation and community has never been more timely. Innovation literally needs fresh space now.

#6: Walk your talk. Get serious. Grow.

Figure out what your real values are and how to live them as a leader of an already diverse workplace. Diversity management is a strategic capability.

#7: Let leaders be vulnerable.

Cancel culture kills vulnerability and prevents learning. We are all on a journey. Allow for correction, remorse and redemption—as we can’t grow if we aren’t given oxygen. And, context is everything.

Equally, know when you see a systemic flaw that tolerates or even creates incentives for ego-wars, control-dynamics, power-grasping and fear-based motivations to win. Change the system so these norms are not the status operating quo.

Will 2021 finally be the year that companies align internal talent process, and create real and meaningful pathways to inclusion and equity for professional women?

Actions not ads. Finally?

#Actsnotads. #IWD

Check our “Acts not Ads” work here: We deploy behavioral psychology techniques to employer brands to see if they really know who they are (values) and then, how they act (behaviors) so that employees can believe them. Audio and visuals have to match.

by Nicki Gilmour, CEO and Founder, Evolved People (theglasshammer.com)

On March 8th, we again approach International Women’s Day, since 1911 a day for celebrating the achievements of women across social, economic, cultural and political spheres and for calling for accelerated actions towards gender parity. 

The theme for the 2020 event is “An equal world is an enabled world” – and the campaign hashtags are #EachforEqual and #IWD2020. Supporters are asked to strike the campaign ‘hands out equal pose’ on social media in order to spread the word for a stronger call-to-action globally.

As theglasshammer pointed out last year, both the celebration of achievements and shedding light on overlooked issues are valuable. But while one day of talking and hashtagging and ‘striking a pose’ creates salience and hopefully momentum, change asks for something less visible, less glib and even closer to home. The substance is in the message.

It’s not only about advocacy for systems and organizations and political bodies to change. It’s not only in the PR and action-based global campaigns. The call-to-action might both feel full circle and also frustrating, but it remains a big part of how change happens – especially in the places of privilege: We each have a daily, personal responsibility to create equality.

Beyond what we ask of governments or organizations, we can each work to advance the practice of equality in our own thought processes and actions. We can wake up more to the ways we each, on a daily basis, are often reinforcing the very discrimination and inequalities that we advocate against.

Gender Gaps Persist In Power and Visibility Across Spheres of Influence

A categorized breakdown by UNWomen.org highlights the immense gap between current reality and gender parity across several important fields of influence. 

It has taken 25 years for political representation of women to double to women holding still only 1 in 4 global parliamentary seats. The Fortune 500 reported a peak in Women CEOs in June 2019, but that milestone “peak” is less than 7% of 500 CEO seats. To date, only 53 of the 900 Noble Peace Prize winners have been women, with only 19 winners in the categories of physics, chemistry, physiology or medicine. Only 30% of STEM current researchers are women, and only 35% of STEM students are.

When it comes to media representation, the creative engine of our cultural narrative, women are one third as visible as men. A global media study across 20 years and 114 countries showed that “only 24 per cent of the persons heard, read about or seen in newspaper, television and radio news are women.” Women are also only 26% of persons covered in digital media and a decade-long stagnant 37% of news reporters. Only a pithy 4% of total stories challenge gender stereotyping. 

Entertainment, it seems, reflects reality in the relative skewed representation towards men’s voices and men’s experience. A popular films analysis across 11 countries found that only 31% of all speaking characters were women and only 23% had a female protagonist, perhaps not shockingly mirroring that 21% of filmmakers are women.

Women are not only scarce in positions of power and influence. We are simply less present in the cultural feed that influences so much of our conditioned perception.

UN Women “Generational Equality” Campaign Also Iterates Individual Agency

As stated on the campaign site, #EachforEqual is calling for ‘Collective Individualism’: “Individually, we’re all responsible for our own thoughts and actions – all day, every day. We can actively choose to challenge stereotypes, fight bias, broaden perceptions, improve situations and celebrate women’s achievements.”

The UN International Women’s Day 2020 campaign also reflects the ‘collective individualism’ theme: “I am Generational Equality: Realizing Women’s Rights,” with a continued focus on uniting all advocates for equality – regardless of race, age, country, gender, religion, ethnicity etc – but especially across generations.

2020 represents 25 years since the Beijing Declaration and Platform for Action at the UN’s Fourth World Conference on women, which is “recognized as the most progressive roadmap for the empowerment of women and girls, everywhere” and set out to achieve global gender equality across 12 critical areas.

According to UN Women, this is a pivotal year for taking worldwide stock of progress made on women’s rights, and accelerating gender equality now.

The organization reports, “The emerging global consensus is that despite some progress, real change has been agonizingly slow for the majority of women and girls in the world. Today, not a single country can claim to have achieved gender equality. Multiple obstacles remain unchanged in law and in culture. Women and girls continue to be undervalued; they work more and earn less and have fewer choices; and experience multiple forms of violence at home and in public spaces. Furthermore, there is a significant threat of rollback of hard-won feminist gains.”

What Could Collective Individualism Look Like? 

“We are all parts of a whole,” iterates #EachforEqual. “Our individual actions, conversations, behaviors and mindsets can have an impact on our larger society.”

In resonance with #EachForEqual, UN Women states that change “isn’t just about big headline moments, legal victories and international agreements: the way we talk, think, and act every day can create a ripple effect that benefits everyone.”

On this point, the UN Women campaign has introduced “12 Small Actions with Big Impact for Generation Equality.” These include: share the (domestic, unpaid, parenting) care, call out sexism and harassment, reject the binary, demand an equal work culture, exercise your political rights, shop responsibly, amplify feminist books and movies and more, teach girls their worth, challenge what it means to be a “man”, commit to a cause, challenge beauty standards and respect the choices of others.

Hira Ali in Forbes also offers up four suggestions for activating #EachForEqual: create awareness about generation equality; support non-profit organizations for women; celebrate, support and collaborate with other women; and start mentoring girls early.

Most of all, when it comes to all belief constructs, we need to challenge where we’ve swallowed the story ourselves. While we cannot control or choose every thought that crosses the pasture of our minds, we can wake up to realizing that our thoughts, instincts, feelings, etc are unconsciously biased by internalized societal gendered conditioning. And we can know that this is further reinforced by systemic bias, so we’re often more supported to go down the well-trafficked path of bias. 

Paradigms are hard to shake. Often we neither realize insidious bias is in play, nor how it permeates our thoughts, our fears, our assumptions and our actions. As theglasshammer CEO Nicki Gilmour recommends, “Test assumptions for best results.”

This is part of why Catalyst’s #BiasCorrect Campaign, launched in 2019, actively focuses on helping “individuals identify and mitigate the biases that exist in our workplaces and within each of us.”

The overall IWD campaign message of 2020 seems to boil down to this: Call yourself to action, for the collective change. Anything that is systemic will eventually falter if more and more individuals no longer acquiesce, consent, conform or comply – in the many conscious and unconscious daily ways we do – to support the status quo.

This year’s IWD2020 theme is iterating that agency for change begins with intentionally becoming more equality, inside and out, in how you perceive and show up in the world.

Authors Bio: Aimee Hansen is a freelance writer, frequent contributor to theglasshammer and Creator and Facilitator of Storyteller Within Retreats, Lonely Planet recommended women’s circle retreats focused on self-exploration and connecting with your inner truth and sacred expression through writing, yoga, meditation, movement and ceremonies.

celebrating entrepreneurs and equality
In honor of International Women’s Day and Women’s History Month, the actions of women entrepreneurs and leaders are being recognized by governments, businesses and society more broadly throughout March.

First recognized in 1908 by 15,000 women who marched on New York City, calling for improved working conditions and the right to vote, International Women’s Day is now celebrated globally each year on March 8. This year, International Women’s Day is focused on the theme of #BalanceforBetter with the aim of achieving a gender-balanced world.

Some of the fantastic International Women’s Day events that were held by government-related and cultural-affiliated entities in 2019 included:

  • New York: The sixty-third session of the Commission on the Status of Women will take place at the United Nations headquarters from March 11 – 22. The event will convene individuals from UN entities and non-governmental organizations to discuss women’s empowerment initiatives.
  • Washington, DC: The US Chamber of Commerce Foundation and the US Department of State hosted The Equality Opportunity, which on March 6 – 7 brought together stakeholders from business, government and civil society to discuss ways to further gender equality.
  • London: The Museum of London displayed a special “Votes for Women” exhibit, featuring pieces from the museum’s suffragette collection.

Corporations are also recognizing the importance of a gender diverse workforce by hosting events in recognition of both International Women’s Day and Women’s History Month. View the full list of nearly 600 events listed on the official International Women’s Day website.

Businesses have a crucial role in recognizing the importance of a gender diverse workforce. Goldman Sachs is one of them. The firm has long been a leader in research that sheds light on the important role and untapped potential of women in the global economy.

Insights Driven by Data

Consider this: women make up about 40% of all employees at S&P 1500 companies, but just 6% of CEOs. And across the U.S. economy, women are paid about 20% less than men.

In Closing the gender gaps: Advancing women in corporate America, the Goldman Sachs Global Markets Institute looks at possible explanations behind these gaps. These include frictions between home and work; the double-edged sword of “family-friendly” policies; gender-specific expectations about appropriate behavior, norms of leadership and definitions of success; the allocation of commercial opportunities; and bias, whether conscious or unconscious. The report offers strategies that firms can use to help level the playing field, such as helping women re-enter the workforce or “upshift” their careers, carefully reviewing compensation and promotion practices, and adding women to companies’ boards.

Taking Action

Goldman Sachs has extended its commitment to female economic empowerment through two flagship platforms – 10,000 Women, an ongoing initiative to foster economic growth by providing women entrepreneurs around the world with a business education and access to capital, reaching women from over 50 countries globally; and Launch With GS, Goldman Sachs’ commitment to invest $500 million in women-led companies and investment managers, as well as to build a global network of business leaders to facilitate connections, share ideas, and uncover opportunities. Additionally, the firm has been focused on its internal efforts supporting opportunity at all levels.

Collectively, Goldman Sachs has four key initiatives that are focused on women’s empowerment – academic, philanthropic, commercial and cultural pillars – called When Women Lead. This is driven by the idea that when women lead, everything changes.

The Role of Philanthropy

One of the initiatives that GS recently launched is the “Portraits” campaign – instead of the traditional CEO oil painting in a gilded gold frame, the campaign makes the portrait subjects graduates of the 10,000 Women program, Goldman Sachs’ global initiative that fosters economic growth by providing women entrepreneurs around the world with a business and management education, mentoring and networking, and access to capital. The portraits are accompanied by the name plaque “CEO.”

An accompanying video brought to life one 10,000 Women scholar’s story, Ayo Megbope, as her CEO portrait is unveiled and brings to life her role as an entrepreneur. Filmed in Ayo’s hometown of Lagos, Nigeria, the video juxtaposes her story against the arrival of her CEO portrait to hang on the wall of her business.

Looking Ahead

As we reflect upon this year’s International Women’s Day, the advancement of women in the workplace – and more broadly the state of diversity in the corporate world – is top of mind. While some progress has been made, there is still ample room for further improvement.

To that end, Goldman Sachs is committed to having women represent 50 percent of the firm’s global talent over time, and as an initial step, is working toward ensuring women make up 50 percent of the firm’s incoming analyst class by 2021. We continue to work toward these goals.

Aoife FloodContributed by Aoife Flood. Based in Dublin, Ireland, Aoife is Senior Manager of the Global Diversity and Inclusion Programme Office at PricewaterhouseCoopers International Limited.

International Women’s Day is the perfect time to celebrate the many achievements of women, and think about what more can be done to help them achieve their career goals.

The good news: women are more confident and ambitious then ever. This is one of the findings of a new PwC report – Time to talk: what needs to change for women at work – which looks at the views of over 3,600 women around the world from employers representing 27 different industry sectors. We focused on women in the pipeline, aged 28-40, because it’s at this stage that we start to see female representation gaps widen and the challenges of combining personal and career priorities increase.

Leadership aspirations on the rise

Women are more career confident and ambitious than ever; 82% are confident in their ability to fulfil their career aspirations, 77% in their ability to lead, and 73% are actively seeking career advancement opportunities. Furthermore, they have strong leadership aspirations, with 75% of women saying it was important to them they reach the top of their chosen career, namely obtain a leadership position. Women are confident, ambitious and ready to progress.

But the survey also highlights we still have a long way to go and identifies three strategies which are essential to creating a more inclusive working environment. One of these strategies centers on the importance of strategic support, ultimately highlighting that support networks and advocacy go a long way. In a nutshell women need strategic support.

Women need strategic support to succeed

Think of this strategic support structure as a series of circles. In the middle is the individual woman: an ambitious skilled professional who needs the confidence to put herself forward to achieve her career and personal aspirations. Fundamental to this is the support she gets from the circles around her: her workplace and personal support networks.

Time to talk

In the workplace, she not only needs a manager who will help develop her talent and advocate on her behalf, but a series of informal and formal support people and programmes. She needs role models of both genders to look up to and learn from, mentors who help her navigate the path to success and sponsors who can push her to the next level. Personal experience has taught me just how critical sponsorship and advocacy is. The two biggest career milestones of my career, which involved me moving into new areas of the Human Capital spectrum in which I’d no previous experience, would simply not have happened without male sponsors who on each individual occasion were advocating that I was worth taking a chance on when I wasn’t in the room.

In the world outside of work, the third circle, she needs a supportive network, from parents to partner, and friends to peers, that reinforce her career ambitions and work life decisions. For example, women might need to enlist family members and other people to take on more home life or caregiving responsibilities in order to allow her to be successful at work. Interestingly, 84% of the women in our survey in a relationship identified as being part of a dual-career couple and 80% of the women in the survey said they have support from their family and/or partner in their career ambitions.

Self-advocacy pays off

Traditionally, women have been uncomfortable with self-promotion. Our research shows that when presented with a promotion opportunity, women are much more likely to expect to get a tap on the shoulder from their employer; expecting their hard work to be recognised as a symbol of their ambition to progress. They are also hesitant to put themselves forward where they feel they don’t meet all the job criteria for the role.

On the other-side of the spectrum, however, the good news is that women are definitely being more proactive in pursuing their career goals. They are more actively negotiating for and seeking out the experiences seen as critical to advancing their career such as high-visibility projects and stretch-assignments. And our survey showed it is working – there is a strong positive correlation that the women who negotiate are getting what they ask for.

Women won’t succeed without formal and informal support networks. In the workplace, the critical issue is finding the right mix of push and pull to help women simultaneously realise their personal and professional ambitions. And in their personal life, women need to discuss balancing their career and personal ambitious and asking for the help and support they need to achieve these.

Women are more confident and ambitious than ever before, but they need to be able to self-advocate and vocalise where they want to go. This blend of workplace and personal relationships and support is critical to supporting and reinforcing a woman’s self-belief and catalysing their self-advocacy.

My advice to women this International Women’s Day is:

1. Think about what you can do to solicit greater levels of strategic support.
2. Reframe the action of ‘self-promotion’, which has negative connotations for many women, as self-advocacy.
3. This month, put your hand up for a stretch assignment you may be hesitant about, say yes to something you are not sure you are ready for, or schedule time with your boss to make your career aspirations known. Realise the power of self-advocacy and relish the results.

I know it certainly has worked for me. I wouldn’t have been involved in leading this research publication if I didn’t put my hand up four years ago to lead PwC’s first global diversity thought leadership project, something I had never done before. That decision four years ago has led to me being involved in some of my most enjoyable and career developing work, in addition to raising my profile both within and beyond PwC.

Find out more about the importance of strategic support in PwC’s Time to talk: What has to change for women at work publication: www.pwc.com/timetotalk

Follow Aoife Flood at @aoiferflood.

Rachel FryeBy Cathie Ericson

“When I was just starting out, I didn’t realize where my journey would take me, but I have realized that it’s ok when the destination you start out with changes,” says PwC’s Rachel Frye.

“Start with a viewpoint, but know you might end up somewhere else, and that’s where you’re supposed to be.

An Unexpected Flight Pattern

Those statements might be considered world-class understatements when considering Frye’s path.

The best advisors are those who have learned the industry from the ground up, or in the case of Frye, from the air down. That’s because she started in the aviation finance industry in an unconventional way – as a pilot. While a flight student at the University of Oregon, she ended up working as an engineer at the airport, her first foray into adopting the attitude of “Sure, I’ll give it a go!” She found it to be a wonderful complement to her flight training to become immersed in aviation and learn the day-to-day operations, while building contacts with operations people and other engineers.

As she learned more about the private flying industry, she parlayed what she calls the “novelty factor” of being a woman into landing some private jet work.

But her ambition had always been to be a commercial pilot, following in the family footsteps of her dad who was a pilot, so she moved back to the U.K. to earn some additional licenses while working for an airline on the engineering side.

She was due to join KLM just prior to 9/11, when the job vanished as airlines stopped recruiting junior pilots. In the meantime, she received a phone call from an engineering contact of hers who had a client in the financial industry who needed some technical advice. Not knowing what to expect, she attended the meeting and was surprised to discover it was with members of the French, German and British governments, as well as representatives from huge international banks.

It turns out that it was the first time that the airlines had gone into bankruptcy on such a large scale, and the banks were in a quandary as to how to locate and bring back the myriad aircraft. It was uncharted territory, but Frye stepped in and developed a team, and for the next three years acted as a technical director repossessing the aircraft. “I could have felt like a fraud but since this had never done before, I didn’t know any less than anyone else – there was no right or wrong way to go about solving the problem.”

Once they had located and retrieved the aircraft, there was a new dilemma – how to sell or lease them. In an industry that is primarily relationship-driven, Frye stepped into this new role marketing aircraft and working with the law firms. When they had difficulty finding buyers, they turned to leasing and converted others from passenger to freight use. With some creativity, eventually every single bank got their money back.

While the work was a huge achievement in retrospect, she also knows that it was a terrible time in the industry and for her clients, and she found it fulfilling to help these companies who were in desperate need.

As word spread, she became known as the expert and found herself managing other airlines’ distressed assets. Then a leasing company asked her to run their marketing in the Middle East, which seemed like a good fit. While managing their portfolio, she spent time with the CFO and learned about financial modeling and structuring. A bank in Germany asked if she would be the assistant head of the aviation finance practice and with that, she had gone full circle to experience literally every sector of the aviation industry: from flying to engineering to marketing to finance.

“Most people have one of these skillsets, but it’s unusual for anyone’s experience to be so broad-based,” Frye says, emphasizing how useful it is to have the ability to walk into a meeting with an astute understating of the technical engineering side, even if they’re discussing marketing, for example.

When most firms shuttered their aviation practices during the economic crisis in 2009 and 2010, Frye decided to become an independent consultant until the dust settled, a role she ended up holding for seven years, leasing aircraft to companies, advising airlines and various governments, high net worth individuals who were investing, and even the military for the inflight refuelling fleet. This consultancy work culminated in being named “Interim Head of Aerospace Risk” at UK Export Finance, part of HM Treasury in London, immediately prior to joining PwC.

“While it was incredibly varied, it was also a little isolating,” she says. She wanted to step back into something more solid, but knew she could wait for the right role, which came when PwC asked her to head up their aviation sector in December. She finds it to be the perfect fit, because it’s as if she has her own business as she builds out her team, but with the brand equity of PwC.

And she knows without a doubt that she never could have landed where she is if not for the accumulation of her experience to date — connecting the dots, so to speak.

Frye looks forward to building out the team: While she appreciates that PwC is so forward thinking and takes a long-term view, her group’s challenge is to communicate to the industry that they can offer the broad range of skills and support that they do.

“I am excited to have such strong resources that will allow us to really build a center of excellence in aircraft finance,” she says. “We don’t just want to just advise the industry, but help evolve it and pull it forward.”

While it has been a niche area for some time, it is now growing rapidly due to the emergence of markets like Asia and India that are seeing passenger numbers increasing exponentially, bringing with them record aircraft orders. “There is unprecedented growth, and our role is to help our clients navigate the huge amount of change and capitalize on the opportunity,” she says, while also helping them harness new technologies to make the industry more efficient.

An Industry Where Women Can Take Flight

Frye has always seen her gender as a benefit, since she stands out and can quickly prove her expertise. But, she notes that the biggest barrier the industry faces is getting women to join at all. For example, when one of her fellow female classmates said she wanted to join cabin crew, Frye quickly asked why not flight deck, and was gratified when the friend subsequently became a pilot. The incident opened Frye’s eyes that it wasn’t an automatic choice or consideration for many women.

However, she doesn’t feel that the industry needs equality just for equality’s sake. “You need the best people in the role, and it should be irrelevant what gender they are,” she says.

She urges other women who might want to join the industry to remember that they don’t have to behave in a masculine way to get ahead. Women have an advantage with their high “EQ” and inquisitiveness, she finds.

Frye admits she is the first to say she doesn’t understand something, but finds men might also wonder but wouldn’t say it out loud. “That honesty comes across and works in your favor,” she notes. “It’s ok not to know everything and to ask questions. Being highly curious has informed my journey.”

Using Aviation As a Way to Open Minds

It goes without saying that Frye has a love of travel, which she has tried to instill in her children, ages 11 and 19, primarily to show them that the rest of the world isn’t like Western Europe. Her kids have a list and once a year she lets them choose a trip.

But she never forgets that these experiences are due to the magic of aviation. One highlight was a visit to Jerusalem which they found to be a melting pot of cultures. “We spent three hours learning history and cultures and having a delicious Arabic lunch with our host, and that evening we were back in London,” she says.

“I feel very strongly that if the planet is going to get better for any of us, we have to understand each other, and aviation is critical to that. The more we travel, the more understanding we have and the better our world will become.”

survey-network-women1

By Aimee Hansen

“This year, International Women’s Day comes on the heels of unprecedented global movement for women’s rights, equality and justice” states unwomen.org.

The United Nations notes that across the globe, viral advocacy echoed the collective rising of women’s voices in the #MeToo movement to highlight further injustices affecting women, including pay inequality and political representation.

As more women spoke out, the issues affecting women spilled over into the social, corporate and political discourse. In fact, sexual harassment even became an official discussion topic at the World Economic Forum, an unprecedented occurrence.

The selected themes of IWD 2018 send a clear message: We have energetic momentum towards change and equality. It’s time to put that energetic momentum into action.

From Momentum To Action

#MeToo, in its broadest social implication, was about even more than women standing up to sexual harassment and abuse by saying it has affected their lives, too.

It was about bringing the reality of hushed and hidden aggressions against women out into the public discourse – where they can no longer remain denied nor trivialized nor marginalized.

With #MeToo, the conversation became both personal and public, all at once. It echoed through both our homes and our institutions, even if it was somewhat bound to the voices who had the “privilege” of feeling safe enough to speak.

By November 2017, #MeToo was tweeted 2.3 million times across 85 countries. The rising of women’s voices and experiences struck a deep chord in the collective consciousness. With the question of the validity and vastness of the problem widely evidenced, we can focus on how we address change – as individuals, as groups, as society.

International Women’s Day is seeking to take that momentum and extend the reach of both women’s issues covered and women addressed, with urgency:

The International Women’s Day website announced the theme #PressforProgress. building on the strong global momentum for gender parity evidenced by #MeToo and #TimesUp. While the UN theme for International Women’s Day 2018 is “Time is Now: Rural and urban activists transforming women’s lives”.

As stated on unwomen.org, “International Women’s Day 2018 is an opportunity to transform this momentum into action, to empower women in all settings, rural and urban, and celebrate the activists who are working relentlessly to claim women’s rights and realize their full potential.”

From Urban To Rural

UN global efforts for International Women’s Day will focus on women in rural areas, who experience more drastic gaps of inequality than urban women: “less than 20 per cent of landholders worldwide are women, and while the global pay gap between men and women stand at 23 per cent, in rural areas, it can be as high as 40 per cent. They lack infrastructure and services, decent work and social protection, and are left more vulnerable to the effects of climate change.”

This greater rural wage gap is not unlike the greater race and ethnicity wage gap in the U.S., as last year UN Women Executive Director Phumzile Mlambo-Ngcuka wrote: “the average gender wage gap is 23 per cent but this rises to 40 per cent for African American women in the United States.”

For global progress towards gender parity, moving towards Sustainable Development Goals means urgent action for rural women – action for an adequate standard of living, freedom from violence and harm, access to land and productive assets, food security, decent work, education, health and sexual and reproductive health rights.

From Hollywood Stars To Low-Wage Workers

Two months after #MeToo, Time’s Up (#TimesUp) was spearheaded by over 300 women in Hollywood. Time’s Up is a leaderless, collective movement (run by volunteers and made up of working groups) to counter systemic sexual harassment and sexism in the workplace across all industries.

The movement emphasizes providing legislative and legal resources and support to those women in low-wage industries who face harassment without the resources to effectively speak out and oppose it.

This was in part catalyzed by a letter from 700,000 female farm workers who responded to #MeToo with their solidarity, while expressing the challenges of working “in the shadows” with “too much at risk” to expose sexual harassment, including worries about feeding their families.
An open letter addressed to “Dear Sisters” and signed “In Solidarity” includes the statement: “The struggle for women to break in, to rise up the ranks and to simply be heard and acknowledged in male-dominated workplaces must end; time’s up on this impenetrable monopoly.”

As written by Megan Garber in The Atlantic, “While the former (#MeToo) has, thus far, largely emphasized the personal and the anecdotal, #TimesUp—objective in subject, inclusive of verb, suggestive of action—embraces the political. It attempts to expand the fight against sexual harassment, and the workplace inequality that has allowed it to flourish for so long, beyond the realm of the individual story, the individual reality.”

#TimesUp will challenge workplace sexism “through legal recourse”, “through improved representation in board rooms and beyond”, and “through the changing of norms.”

Among the initiatives are a legal defense fund supported by a GoFundMe effort ($21 million at the time of writing) to protect women in low-wage industries from sexual misconduct and the potential fallouts from reporting it by enabling the resources of legal representation.

It also includes plans for legislation to penalize companies that allow harassment to persist and to discourage the use of nondisclosure agreements that silence victims.

The homepage states, “No more silence. No more waiting. No more tolerance for discrimination, harassment or abuse.”

What You Can Do

International Women’s Day is both a celebration of women’s achievements and a collective call to work together towards gender parity. This year, women can stand in our power of glimpsing more of what is possible when we add our collective voices in solidarity against oppression.

If you wish to further advance gender equality for women who may not have the same resources through #TimesUp, consider donating to Time’s Up Legal Defense Fund, or one of the many organizations that work with rural women across the globe for greater equality.

The Time’s Up mission statement also encourages women in positions of leadership to recognize their power in providing opportunities for other women:

“Acknowledge that talent is equally distributed, but work and career opportunities are not. Mentor someone from an underrepresented group in your industry. If you are in a position to do so, hire someone who can diversify the perspectives included in your organization; your team will be better and stronger for it.”

As demonstrated by the movements of women’s voices that have echoed through these past six months, the voice and actions of each woman matters on a day intended for all women.