OP-ed: Using Technology and Remote Work as the Great Equalizer

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Silvina MoschiniSilvina Moschini explains how she leverages technology and remote work to hack the gender employment gap and empower women.

I didn’t major in computer science or engineering. My background is in communications and marketing. But, I discovered the power of technology early in my career and I realized that in it lies the opportunity to innovate, disrupt and solve problems.

I had the opportunity to work for tech giants like Compaq and was fortunate to be part of the 1990’s dot-com explosion, leading communications for one of the most successful Latin American startups of that era. Patagon was acquired by Banco Santander, a Spanish bank. The dot-com bubble eventually burst. Shortly after, I was recruited by Visa International as Vice President of Communications for Latin America, leading their FinTech division-the moment when I discovered that my life’s calling was to become an entrepreneur.

The leap to entrepreneurship

After leaving the corporate world, I took a leap of faith and founded a consulting company whose mission was to provide digital transformation for large corporations. As a self-employed entrepreneur, I had the opportunity to live anywhere I wanted, so I moved to Verona—my favorite place in Italy. I had a thriving business and was working with a team of professionals based in all corners of the world. But, I was facing a challenge: I needed more visibility and collaboration with my remote team, because as their leader, I lacked the tools to gauge progress in an effective and transparent way.

Necessity is the greatest driver of innovation, and it was clear to me that technology was the answer to my problem. So, I made it my mission to design and develop a solution that would provide transparency and visibility to help me keep my team accountable while allowing me to make decisions in real-time, and pivot as needed.

In 2012, TransparentBusiness software as a service was born and I began to pioneer the future of work, dedicating myself to transforming the way people work. What started as a solution for my company became an award-winning remote work and enablement tool that is now used by thousands of clients across the world.

From solution to ecosystem

During the initial years, I spent most of my days explaining the benefits of remote work, which often fell on deaf ears. Many business leaders were skeptical about this work model that relied on accountability and transparency instead of in-person, in-office oversight. However, I also began to see a shift, as millennials started to become an integral part of the workforce. The on-demand economy and companies such as Uber, Netflix and Airbnb who were disrupting their industries emphasized the importance of continuous innovation. And, each day the companies we spoke to become more receptive to remote work models.

But, I also knew that the future of work needed more than great software. It needed to connect the dots with the talent that was in search of remote work opportunities. And this is how our Talent as a Service offering was born, starting with Yandiki, a talent marketplace where companies could source creative talent on-demand to scale their teams globally, using TransparentBusiness technology.

The female quotient

After about three years, we made a game-changing discovery. All our data demonstrated that women were outperforming men in all the performance metrics that we were measuring through our platform. We dove deep into the data and conducted more thorough research of the women who were in the marketplace as freelancers, full-time consultants, and full-time professionals. We realized that we were attracting women with excellent professional qualifications who had been in search of remote and flexible job opportunities. They were thriving on our platform because it offered them the flexibility that they needed to balance work and life and rejoin the workforce without having to leave their loved ones.

SheWorks! was created to empower women to find better career options, and to hack the employment gender gap, because 51 percent of women with children abandon their jobs due to lack of flexibility. We officially launched the company at the Global Women Principles’ Summit at the United Nations Headquarters in 2017, reinforcing our commitment to not just be a part of the narrative, but effect change by helping them find employment and opportunities.

The pandemic effect

The global pandemic threw the world into a crisis that was unprecedented. The loss of life and the economic windfall was felt in every corner of the planet. Technology once again emerged as a lifeline, helping people stay connected to their friends and family, enabling children and young adults to continue their education, and empowering companies to continue to operate. Overnight, the world shifted from physical to virtual environments, and working from home became the norm for millions of people.

Entrepreneurs know that out of crises come opportunity, and many sectors thrived in this new normal. At TransparentBusiness, remote work was our way of doing business for almost a decade, so we were prepared and fortunate to have the skills and the tools to help clients of all sizes and from all industries navigate through this time of uncertainty.

As we look beyond the pandemic, we can say that the great work-from-home experiment of 2020 made one thing clear: Remote work is here to stay. Business leaders and employers alike realized that productivity and profitability did not decrease when employees worked remotely—in fact, sometimes it increased. And, this levels the playing field and opens many new opportunities for women.

Technology as the great equalizer

Women were disproportionately affected by the pandemic. They faced the burden of childcare, lower-paying jobs in sectors that experienced closures, and overall lost 5.4 million jobs since the pandemic hit, nearly 1 million more job losses than men. Fortunately, as we look beyond the pandemic, I am optimistic and see a silver lining.

Remote work was normalized during the pandemic, and this in the long term will benefit women. As children return to school and we transition away from crisis mode, women will be in a better position to pursue remote career opportunities that allow them to have flexibility at home. More importantly, they will be able to compete for jobs globally instead of within a four-mile radius of their home, opening a world of opportunities.

And, all of this is made possible by technology and the digital transformation that we have experienced in the last decade. Technology is the great equalizer because it enables us to learn, work and create. As we look to the future, it’s important to leverage not only remote work but remote learning. The digital acceleration brought about by the pandemic created many new job opportunities. However, for women to thrive in the digital economy they will need to develop new and highly demanded skills to compete globally.

Leaving the world better than how I found it

I grew up in a very competitive household. My brother is a professional polo player and my sister excelled at equestrian sports. As a young girl, I strived to find my place in my family. Although I wasn’t into sports, I had a competitive spirit. My dad always fueled that fire, encouraging me to be independent and to pursue my dreams. And, he taught me one of the most important lessons in life: True independence starts with financial freedom, and the ability to make your own money. This lesson instilled in me a sense of self-reliance that became a positive obsession that drove my career and entrepreneurial journey.

As a Latin American woman and a technology entrepreneur, I have faced many challenges. But, I have never given up and work daily to build the castle that I’ve always dreamed of. And, more importantly, I have made it my mission to help women do the same through SheWorks! and more recently through Unicorn Hunters, an initiative that I co-created to help women entrepreneurs access capital because women-led startups received just 2.3% of VC funding in 2020, and what’s alarming is that this wasn’t due to the pandemic. The figure peaked at 2.8% in 2019.

Helping women access economic empowerment has been my life’s work, and I plan to continue to give back in any way that I can. My journey has been challenging, but also rewarding and I want to leave the world better than how I found it.

Silvina Moschini is the Founder and CEO of SheWorks!, a cloud-based digital talent marketplace that was created as a way for professional women to find flexible global employment opportunities. Ms. Moschini has made a point to provide women who want to grow their business with the same options as men through digital transformation.

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Why a Women’s Retreat Is Not Really About Getting Away

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women's retreatWhile it might seem strange to say this as a women’s retreat creator and facilitator, no woman ever needs a retreat. A retreat is not an endpoint. What every single woman absolutely needs is herself. A retreat is just one way a woman sets her own feet on a path back to herself.

While a week away offers a break, in my experience a woman rarely goes on retreat just to step away from her life. Instead, the underlying motivation is often the opposite—a restless desire to step into her voice, and into her own life, more fully.

What a woman often yearns for is a big, wide open space away from the status quo routine and constant noise to listen inwards and reconnect to her inner truth, to catalyze the internal momentum to clarify and heed what she hears, and perhaps to surround herself in an atmosphere of support that will validate and even magnify her voice.

Cyclical Time and Cyclical Rebirth

In the day-in, day-out focus on “doing” in life, it can be easy to move through the motions, stay close with the inertia of our current trajectory and just keep going. But from the physiology of our bodies to the seasons of nature—with the continuous cycle of birth, bloom, death and rebirth—a feminine sense of time is not linear, but cyclical time.

So that moment arrives, yet again, when what once created personal meaning or fulfillment no longer animates us. Or perhaps a key role or circumstance is stripped away, and the sense of value and safety we derived disappears with it. Or perhaps we just sense our “stuckedness” and discontent, though we can’t put a finger on what needs to change. We are asked to meet ourselves all over again.

We repeatedly come to a kind of crossroads with self, and we are supposed to. We ache to shed a skin, to break out of the limitations of a fixed identity, to evolve into our next adventure or creation—even if we cannot yet know what that looks like or how it will show up or take form.

The openness to listen to our own voice and allow ourselves the life-giving force of staying true to our inner truth — to move with it as it shifts—is part of the ever-unfolding path of personal evolution, and reflects feminine integrity, even if at times it renders us somewhat unrecognizable to our former self.

Whether we will be asked to make changes inside or outside, and often both, we come to realize the deadening feeling of ignoring our own voice is far more dangerous to our well-being than avoiding the fear of change. We are nudged towards the necessary discomfort, and often uncertainty, that comes with growth, like metaphorical labor pains in the cycle of our own rebirth.

Catalysts For A Crossroads Moment

In her best-selling book Finding Your Own North Star: Claiming the Life You Were Meant to Live, Dr. Martha Beck speaks to three kinds of catalytic events that can cause a re-evaluation of life and transform your self-definition:

  • Shock—A sudden external event that rattles your way of life to the core. Not all shocks are “negative”, but they are a sudden and fundamental change. We have been inside of the collective sustained shock of the pandemic for over a year now. I know few women that have not also faced big questions in her personal sphere amidst the collective spin.
  • Opportunity—An external “lucky break” comes in some way that offers the opportunity to take a big leap towards an adventure that your “essential self” wants to live out. Because it’s an opportunity, not forced, it brings up the dilemma of whether you’re willing to leap.
  • Transition—When the desire for change arises purely from within, a slow brew of dissonance with your currently reality becomes eventually intolerable. An internal transition requires feeling your “negative” feelings rather than numbing or running away from them, as well as acknowledging and validating your thoughts, preferences and desires too.

Transitions require a willingness to give credence to your inner voice. Transitions can only be self-validated, which necessitates emotional courage, as others may not understand your changes or decisions, and sometimes, until you get through it, you may even struggle to explain them to yourself.

Reconnecting With Your Voice

“We’re often blind to what creates our limits and blocks,” writes Nicki Gilmour, CEO and Founder, Evolved People (theglasshammer.com). “We all have goals, but we need to surface our subconscious gremlins, who are trying to thwart are best-laid plans for change by creating hidden competing agendas.”

When we seek to reconnect with our voice, we often find that unconscious limiting beliefs and self-sabotaging patterns are holding more sway in our lives than we realized, even if we have visited them before. Unexamined, they will run us in a circle of repetitive limited experience so that even as the characters and stages change, the familiar plot wears itself out in our interactions and relationships.

Just as time is not only linear, emotional and spiritual growth also does not happen in a straight line, however. The growth of becoming conscious of limiting beliefs and patterns often feels like a spiral outwards, returning to familiar themes in new iterations with a little more distance from the red-hot center of pain. We begin to hold increased perspective, as both experiencer and witness, and a greater ability to respond rather than be highjacked by emotional reactivity.

Sometimes, as explored in Emotional Alchemy: How the Mind Can Heal The Heart by Tara Bennet Goldman, entire schemas or lenses of skewed perception are at play which require the piercing light of our conscious awareness, if only to open up the 1/4 second opportunity of choice in what we do with how we feel.

We can also question and rewrite the narratives through which we tell the stories about ourselves, those around us and our lives. We come to find that we all have deep stories through which we shape our stories and through which we write our lives, but they do not need to be set in stone.

If we are open and fundamentally teachable as a student to life, we will keep unfolding ourselves to reveal more of who we are. Life opens up relative to how receptive to our own tender being, with all her feelings and all her contradictions and all her needs, we are willing to be.

Ultimately, stepping into our voice comes down to self-allowance and not trying to constantly earn our value through the endless outcome-focused “doing” of the patriarchal paradigm, but rather claiming our inherent self-worth.

We surround ourselves with others who can remind us should we forget, because unlike the mythical solo journey, a tenet of the “heroine’s journey” is to recognize support is available from soulful allies along the road.

Walking Back Towards Yourself

When you come again to a crossroads of self; when you reach a moment where you can no longer distract, ignore,  or downplay your feelings, needs or intuition; when you can neither watch yourself hustle for approval nor conspire against your own deeper desires; when you will no longer believe in a culturally-defined success if it isn’t also aligned with your own truth—then, you step through a new doorway.

What you find is more of who you are waiting there, if only you are willing to receive her, if only you are ready to follow her wherever she may take you. When our value is self-possessed, we are free to be and move and create, from the inside-out.

To me, a women’s retreat is never about that one week you stepped away from your life. It’s not really about getting away, but getting in. It’s about walking back towards yourself and stepping further into the truth of who you are.

In addition to lead writer for theglasshammer, Aimee Hansen is the Creator of Storyteller Within Retreats, Lonely Planet Wellness Escapes recommended women’s self-exploration retreats focused on connecting with your embodied inner voice, through writing, yoga, movement and more, to animate your unique expression. Her next luxury retreat event on Lake Atitlan, Guatemala takes place July 31st – August 9th, 2021 with 12 spaces available.

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“Knock Again When a Door is Shut” – and Other Lessons We Learned From 10,000 Women Graduates

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10000 WomenIn the May edition of the Glass Hammer, participants in Goldman Sachs’ second annual 10,000 Women Growth Fellowship reflect on their entrepreneurial journeys, and Asahi Pompey, global head of Corporate Engagement, shares why supporting women entrepreneurs is of the utmost importance to the firm.

In addition, Goldman Sachs women vice presidents and associates selected to be 10,000 Women champions – serving as mentors to the Growth Fellows – discuss why they wanted to become involved in the program. 

Learn more about Goldman Sachs 10,000 Women program, a global initiative that fosters economic growth by providing women entrepreneurs around the world with a business and management education, mentoring and networking, and access to capital.

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10,000 Women Growth Fellows – entrepreneurs who previously participated in the 10,000 Women program and who were selected to participate in a series of training, networking and coaching sessions with senior leaders across Goldman Sachs – shared their experiences building businesses from the ground up and challenges they’ve overcome:

Amanda Obidike, founder of STEMi Makers Africa from Nigeria: “I come from a community where women are afraid to dream, they are afraid to excel. From this background, it has been a challenge – sometimes you don’t get the same types of partnerships, or opportunities because people ask, ‘how are you, as a woman, managing this organization?’ Amidst these hurdles, I’ve learned resilience, I’ve always learned to knock again when a door is shut.”

Raquel Molina, founder of Futuriste Tecnologia from Brazil: “I have always done things that were considered ‘for boys.’ When I began in the drone field and started Futuriste Tecnologia, people were surprised to receive information about drones from a woman. In situations where we are questioned about our expertise, we need to keep calm, share our knowledge and show that we are experts. Slowly but surely, people are beginning to understand the importance of women in the workplace.”

“When we provide tools to women entrepreneurs, we’re not only helping to elevate their business, we’re also elevating their communities,” said Asahi Pompey, global head of Corporate Engagement. “Goldman Sachs is proud to have supported more than 10,000 women throughout the world – and countless communities – since the program’s inception in 2008.”

Goldman Sachs women serving as 10,000 Women champions, a role in which they serve as mentors supporting the entrepreneurs throughout their fellowship, shared why they were driven to participate in the program:

  • Wendy Emali, Risk Division, Dallas: “I grew up in Kenya, where many of these 10,000 Women graduates are from. I empathize with their stories, many of them who have very difficult pasts but very bright futures. When a woman thrives, her community thrives, her family thrives, the economy thrives. All it takes is to give them support.”
  • Rebecca Simon, Investment Banking Division, New York: “When you’re in the very early days of building a business, you have to wear a lot of different hats. The best part of that is how much you learn. You learn all of the factual things that may be required of your business or your industry, but you also learn invaluable skills, such as rallying people around your vision and staying grounded when things feel bigger than you can manage. These are all things our Growth Fellows excel at and are things we can learn from them.”
  • Georgia Weeks, Global Markets Division, Sydney: “I thoroughly enjoy building relationships with other commercially-minded women and sharing my experience and insights. Not only is it important to me for women to be financially independent, but to really pursue something that you love. Not so long ago, I became a single mother when my son was only a couple months old. I cannot tell you how lucky I was, to be in a position where I could not only stand on my own two feet, I could support the two of us, but I could get out of bed and do something that I love.”
  • Lara Tijani, Internal Audit Division, London: “Growing up in Lagos, Nigeria, entrepreneurship is a way of life. But like many other countries in the world, women are underrepresented and disproportionately impacted, with limited access to funding and gender bias. Programs such as 10,000 Women can help change this.”

Learn more about the Goldman Sachs 10,000 Women program.

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How To Disrupt Gender Bias in the Virtual Workplace

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Gender BiasWhat can leaders, managers, allies and women themselves do to minimize and challenge gender bias in the virtual workplace?

Last week, theglasshammer.com explored the impact of the virtual office in either neutralizing or amplifying pre-existing dynamics of gender bias.

Ultimately, the gender bias present in our cultural paradigm is also present in our offices, and this week we explore how to address it.

How Leaders Can Diffuse Gender Bias in the Virtual Office

An article in the World Economic Forum asserts that when it comes to bias in virtual meetings as in any context, “changing the environment in the room – rather than changing women’s behavior – should be the goal.“

“If we build a world in which women’s voices are valued and listened to,” says Jessica Preece, associate professor in political science at Brigham Young University, “they will speak up without having to be told to.”

“Smart companies create inclusive work cultures so that all employees actively support each other, particularly marginalized groups. Allyship and curiosity should be at the heart of a manager’s leadership, regardless of gender, to create a more inclusive, welcoming workplace,” says Serena Fong, Vice President, Strategic Engagement for Catalyst.

As leaders, meeting chairs can set the tone and expectations upfront, including implementing ground rules for discussions that mitigate some of the communication challenges and gender imbalances, such as a no interruption rule in Zoom calls.

As written in Forbes, reducing interruption requires the self-reflection of questions such as “Is this person making a point I need to add onto?” and “Am I listening equally to everyone in the room?”

Calling out when gender imbalances occur is another approach to being an ally on Zoom, as exemplified by an associate professor who let the men dominating the virtual conversation know that she was happy to hear their input, but also wanted to hear from the women.

Introducing positive interjections, such as “that’s a really valuable point” to validate, amplify and give pause of consideration to women’s voices is another strategy for leveling the field.

Putting workflow systems in place that ensure communication flow, project tracking and clear administrative responsibilities will also help reduce the amount of extra work picked up by women.

According to Fong at Catalyst, leaders should embrace these five key strategies to disrupt gender imbalances and build a more flexible, equitable and inclusive workplace for all:

  • Lead inclusively through crisis: keep inclusion front and center as you navigate the shifts in how we’re working currently and how we’ll be working in the future.
  • Tackle inequities, large and small: face biases and stereotypes head on through workplace policies and opportunities such as re-skilling your workforce, examining talent management, recruiting, and advancement practices for biases, and setting DEI targets and goals.
  • Connect with empathy: put yourself in your colleagues’ shoes and imagine what they might be experiencing vs. your experiences.
  • Trust your team: don’t micromanage projects and processes, and be transparent about when, how and who is involved when decisions are made.
  • Work remotely and flexibly: the pandemic dispelled many myths and assumptions about working remotely and flexibly. Take the lessons learned and incorporate it into the “new normal”.
How Women Can Ally Together in the Virtual Office

While not responsible for correcting gender imbalance, women can still be allies to one another in subverting gender imbalances of the virtual workplace.

“If you see a colleague being ignored or is trying to speak, say something. If you learn about an act of bias, think about how you can address it,” says Fong. “It may not seem like much, but it is infinitely better than ignoring it.”

Carol Vernon, founder and principal of Communication Matters, recommends for women to set the stage early for speaking up in a virtual meeting rather than waiting to have the perfect compelling thing to say, and to take the lead in introducing non-verbal expression to the meeting.

Another way of subverting bias is by actively reinforcing ideas that another woman has brought to the table and then re-accrediting the idea as hers, as While House staffers did during the Obama administration.

Women leaders have also told theglasshammer.com about actively inviting female colleagues who hold valuable insight on a topic to share their viewpoint, as well as instant messaging with coworkers during meetings to enhance solidarity and encourage each other to speak.

Nicki Gilmour, Leadership Coach, Organizational development specialist and founder of theglasshammer.com adds, “Creating psychological safety as the leader in the virtual room matters also, as who you authorize to not only speak but to demonstrate expertise matters. People will take their cues from you in person or otherwise about who is truly authorized to speak up. Asking for different people’s viewpoints from their perspective will not only add value but level the playing field for the quieter, more hesitant people on the call.”

Virtual gender bias is really just the same dynamics at play in a new space, but perhaps the playing field also allows for new disruptions.

By Aimee Hansen

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Is Gender Bias Amplified in the Virtual Workplace?

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Virtual workplaceWhile remote working is a key element to creating more gender equality, the coexistence of the virtual workplace alongside virtual schooling has exacerbated the disproportional hours women spend on caregiving and domestic work, driving women to exit the workforce or consider downshifting their careers.

The dissolution of physical boundaries between home and office and classroom very rarely affords a woman with children “a room of her own” in which to conduct her professional life, unlike her male counterparts.

And now the remote workplace itself—the virtual meeting room and Zoom office—is introducing a mixed bag of gender-related impacts, neutralizing some imbalances while magnifying others.

How the Virtual Meeting Room Could Neutralize Gender Bias

As of February, researchers in Forbes reported that sentiments towards moral, motivation and collaboration related to the virtual workplace have been dropping into negative territory since November among executive leaders. Yet women leaders remained more positive than men—especially in relation to impact of the virtual workplace on productivity, decision-making and communication. Women leaders were more positive about the chairing of online meetings and that it sets the space that ‘ensures all team members can contribute to meetings’.

While men are socialized to establish dominance and position in team communications, women are inclined to establish relationships and build trust. Some research has indicated that virtual media, with a lack of non-verbal cues and three-dimensional richness, can led to greater misunderstanding in communication, but also diffuses the ability for men to dominate team interaction.

“With completely remote-meetings, the physical and social dynamics of in-person conversations unhinge the norms of hierarchy,” speculates UX researcher Allison Yu. “In Zoom, everyone is literally on an equal grid.”

Yu points out that when the active speaker is everyone’s primary focus on a Zoom screen, the act of cutting someone else off simply becomes more blunt. The virtual office also mitigates height bias, which favors men.

Whereas access to senior leaders is generally lower for women and women of color especially, Yu argues access becomes more equalized in a virtual workplace where some of the more exclusionary casual networking meet-ups, cultivated through affinity bias, aren’t as frequent or prevalent.

How the Virtual Meeting Room Is Proliferating Gender Bias

On the other hand, the virtual meeting room is also playing out to magnify pre-existing gender dynamics—such as male executives winning competency points for speaking longer while women lose them, passion expressed by women leaders being perceived as overemotional by male counterparts, men being 33% more likely to interrupt their female than male colleagues (manterruption), women speaking up 25% less than men in the meeting environment, and live reverbalizaton and appropriation by men of ideas previously introduced by a female colleague.

According to Catalyst research, 1 in 5 women has felt ignored and overlooked by coworkers using video calls. 45% of women business leaders say it’s difficult for women to speak in virtual meetings and 42% of male business leaders agree. Additionally, 31% of women and queer/non-binary respondents reported “getting talked over, interrupted, or ignored more frequently during virtual meetings than those held in person” in a July 2020 survey by the Society of Women Engineers.

In September, University of Iowa Grad student Claire McDonnell shared a video call recording on TikTok entitled “live footage of being a woman in STEM” that went viral within 48 hours. The clip shows her repeatedly being interrupted by fellow male students when pitching project ideas and having her own ideas appropriated and re-presented by her peers, though she was the only with with actual work experience with the topic.

As written in the New York Times, Georgetown University professor Deborah Tannen asserts that the remote workplace amplifies pre-existing conversational imbalances in who gets heard. Whereas men will tend to be argumentative and speak longer to convey authority, women will often be succinct, self-deprecating or speak in more indirect ways to not take up more space than necessary and be likable.

“Women are systematically seen as less authoritative,” said Jessica Preece, associate professor in political science at Brigham Young University. “And their influence is systematically lower. And they’re speaking less. And when they’re speaking up, they’re not being listened to as much, and they are being interrupted more.”

As put forth in Fast Company, women also have weaker informal relationships at work and office politics are still at play as “the official virtual meeting represents only a fraction of interactions, and real power dynamics will move backstage, excluding women as needed.”

Research also shows more women (46%) are struggling with group work than men (37%), often picking up more of the undefined, collaborative-based tasks and carrying the load of remote office housework. Also, “when faced with poor visibility or communication on what their colleagues are doing, many women compensate by working more,” an impulse which can be amplified by lack of co-presence in the remote working office.

How to Diffuse and Disrupt Virtual Bias?

While the flexibility of the remote workplace is generally supportive to gender equality, and virtual meeting rooms could counter or neutralize aspects of gender bias, the last year has revealed that entrenched cultural gender dynamics will reveal themselves, sometimes more so in altered circumstances. If gender inequality is inherent within our culture, it’s frankly alive and well in our virtual offices.

Next week, we will explore how leaders, managers, allies and women colleagues can play a role in addressing and mitigating the dynamics of virtual bias.

By Aimee Hansen

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OP-Ed: Going Back to “Normal” or Creating A “New Normal”?

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Kate IslerI, for one, don’t want to go back to normal. We have an opportunity this month, during Women’s History Month, to assess the current state of women’s equality around the world and make the appropriate and overdue changes to create a new normal. As I look around today, there is no question that the global pandemic has had a disproportionate effect on women and that the gains made over the past three decades have been all but wiped out in the past 12 months.

Women, and especially mothers, are leaving the workforce at unprecedented rates to shoulder most of the childcare and home-schooling responsibilities caused by the pandemic, resulting in unemployment numbers that set us back to the 1980s. But almost more alarming are the “getting back to normal” discussions I hear every day. The normal that so many are talking about nostalgically were not equitable or profitable for women, especially women of color.

Policy matters. Changes being debated on the state and federal level matter. One recent example, in particular, stands out: The Idaho state legislature voted down a bill that would have given the state access to $6 million in funding (approved by the Trump administration) for early childhood education. The opposition to the funding included comments from Idaho Representative Charlie Shepherd (GOP) who stated during the debate, “I don’t think anybody does a better job than mothers in the home, and any bill that makes it easier or more convenient for mothers to come out of the home and let others raise their child, I don’t think that’s a good direction for us to be going.” Mr. Shepherd later apologized for his remarks, but his words still ring heavy and hard. Until state and federal policy makers see, accept, and support the fact that most families have two incomes, and that women desire to live fully realized lives, we are going to continue to fight this shift back to the undesired “normal.”

We are at a historic inflection point. We have an opportunity to create a new normal. Women comprise over 50% of the population and are responsible for 85% of the consumer purchasing decisions. Plus, research has proven time and time again that increased diversity has a direct correlation to increased profitability for businesses.

The way forward is not backwards.

Women working together can seize this opportunity to create new work environments that allow the other half of the population to thrive and flourish. The way forward includes:

  1. Women supporting women. This doesn’t mean that we always need to agree, but we need to support one another. Purchase from women-owned businesses. Mentor a younger woman colleague. Talk explicitly about barriers and successes so other women don’t think they are alone in this work.
  2. Dispelling the myth that there is only room for a few women leaders. There is always room to increase the numbers, whether that is in the boardroom or at the table. Bring your own chair if there isn’t one. And always bring a spare chair with you to meetings, in case your colleague forgets hers.
  3. Be explicit about what you need to be successful in a work environment. For far too long women have kept quiet about what they need and been made to feel singled out and isolated. You are NOT the only one.
  4. Realize that you have power and even more power with a team. So often women feel that they are powerless based on circumstances outside of their control. Gender equity is a team sport. Build or find your team and work together to achieve your vision. There is power in numbers.

Don’t settle for going back to “NORMAL.” This is a once-in-a-hundred-years opportunity to reset the table. Let’s build on the work that has been done by countless women and men to take a major step forward in cultural evolution.

 

Kate Isler is the Co-Founder of TheWMarketplace, an economic engine for women, as well as the Co-Founder of Be Bold Now, a non-profit focused on accelerating gender parity. With over 20 years of international executive leadership experience gained working for Fortune 100 companies, Kate’s journey of leadership, challenging the status quo, overcoming adversity and breaking gender stereotypes motivates and inspires. She shares her incredible story and insights in her memoir, Breaking Borders (HarperCollins Leadership), available everywhere books are sold.

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IWD 2021 Wake-Up Call: The Pandemic Response Has Worked Against Women.

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During the month of International Women’s Day (IWD 2021), we confront a global reality: no recent year has devastated women’s lives like the one we’ve just lived through. And it’s still happening.

The IWD2021 theme is #ChoosetoChallenge: “A challenged world is an alert world and from challenge comes change.”

Starkly put, the pandemic response has exemplified “a lack of gender perspective” resulting in 47 million more women facing poverty. The International Labour Organization has given warning that the “modest progress” made on global gender equality across the years will disappear due to COVID-19.

The damage of the pandemic response has not only made obvious the real danger in the inevitable blindness of default male leadership.

It has also bolded and underlined that the world has not been a level playing field for women for far too long—a paradigm in which gains in “equality” are molasses slow and hard-won progress can slip away within the blink of a year.

A Wave of Women’s Disempowerment

UN Women points out that 2020 marked the 25th year anniversary of the Beijing Platform for action, which was intended to be “groundbreaking for gender equality”, but instead now represents a rollback.

A recent report by UN Women found that as a direct result of pandemic-related unemployment and lost earnings, women’s poverty rates have increased by 9.1 percent worldwide and the poverty gap between men and women is widening after years of decline.

Women are losing what was already sparse ground in executive leadership and a pithy share of entrepreneurial funding. Women are increasingly unable to stay in work while caregiving and taking pay losses. Dozens of millions of women in developing nations have been dropped into economic, safety and health fragility.

A blatant wave of global women’s disempowerment has taken place due to the COVID-19 pandemic response, drastically impacting quality of life for millions of women. The measures have had distinctly gender-regressive effects, setting women back by decades.

The words “pandemic response” are intentional because these impacts are not from the pandemic itself, but from the response measures that have been implemented—neither inherent nor unavoidable. Treating the pandemic and the response measures as inextricable is blinding to a more empowering narrative of exploration of greater choices or different measures.

Many Spheres of Losses for Women

“The pandemic is deepening pre-existing inequalities, exposing vulnerabilities in social, political and economic systems which are in turn amplifying the impacts of the pandemic,” writes the UN Women policy authors. “Across every sphere, from health to the economy, security to social protection, the impacts of COVID-19 are exacerbated for women and girls simply by virtue of their sex.”

Disproportionate Job and Pay Losses

More likely to be employed and over-represented in the informal sectors—such as retail, hospitality, food, agriculture and tourism—women have born the brunt of pandemic job losses. 70% of unemployment has been in the informal sector, in which security for job losses are rare or non-existent.

While women comprise 39% of the global labor force, research by the McKinsey Global Institute in July found that they accounted for 54% of early pandemic-related job losses. A UN Women report at the end of the second quarter of 2020 showed that women were 1.7 times more likely to be out of the labor market. Since February 2020, 2.4 million women dropped out of the U.S. workforce, 33% more dropouts than men (less than 1.8 million).

And the gendered effect is becoming more marked—80% of September labor drop-outs, as school began again, were women (865,000) and this rate continues: in January 2021, 275,000 women dropped out, at nearly 4x the rate of male job exits (71,000). As of October, women in India were dropping out of the workforce 2.5 times faster than men.

While women in European countries are fairing better at staying employed due to more stimulus spending and protections, analysis across 28 countries revealed women’s wages have dropped more (6.9% vs. 4.7% for men)—with drops in Germany (8.6%) and UK (12.9%) being nearly double those for men.

Escalated Unpaid Work

UNESCO reports 87% of students (1.52 billion) and over 60 million teachers have been homebound, with mothers disproportionately shouldering that change. As women are forced to turn their efforts toward unpaid work, they lose access to paid work, in a rate far higher than men who have children in the household.

Women comprise the majority of single-parent households. There’s a gross imbalance in domestic unpaid work (women do 3x as much as men—4.1 vs 1.7 daily hours), with less social and economic protections. Speaking globally, full lockdowns have a disproportional impact on women’s mobility, especially school closures.

As a result of the pandemic response measures, it was estimated in May that time spent on family responsibilities increased by 30% for women in India. In June, a report found that U.S. women were spending ten to 15 hours more per week on caregiving responsibilities than before—creating the emergence of a “double double shift” in dual-career parent couples, where mothers are 1.5 times more likely than fathers to spend an additional 3+ hours on household work a day than prior to COVID-19.

“The COVID-19 global crisis has made starkly visible the fact that the world’s formal economies and the maintenance of our daily lives are built on the invisible and unpaid labor of women and girls,” states the UN Women policy report.

Basic Vulnerability in Developing Countries

Beyond job loss and escalated unpaid work, women in developing economies are less likely than men to have a bank account, have only 77% as much access to personal finances and have 17% less access to the internet. The financial access gap is exacerbated in this increasingly digitized bank environment.

Food insecurity and hunger are anticipated to double in low and middle income countries. Women also face exponentially increased gender-based violence while often being “locked down” with their domestic abusers, with disrupted or inaccessible support services.

As a direct example, a study from Nairobi showed highly gendered impacts to Kenyan youth—over half of women reporting financial reliance (54%), both young men (45%) and young women (53%) being unable to meet basic needs, and more young women becoming reliant on transactional sex partnerships to do so (36%), with half of young women (49%) reporting an increase in intimate partner violence since COVID-19.

Lost of Ground in Leadership, Academia and Entrepreneurship

In the academic world, higher education, school closure and increased childcare has witnessed women’s “research outputs plummeting during lockdown while men’s have increased”—amplifying longstanding gender inequalities in access to grants and promotions.

While women made up only 5% of chief executives globally before, a new report has shown that companies are defaulting to hiring male CEOS and recruiting fewer women. And while women founder teams received only 2.8% of investments in 2019, that paltry all-time high has dropped to only 2.3% of VC funding in 2020.

Disproportionate Impacts on Black and Latina Women

“It appears that the pandemic is affecting the already built-in racial/ethnic and gendered structural disparities in the labor market in an even more pronounced way, especially for women of color,” said researchers in the Journal of Economics, Race and Policy.

Throughout the pandemic, unemployment has hit women and people of color, meaning the intersectional effect for women of color is the sharpest. In April 2020, national unemployment was 14.7% but 16.9% for black women and 20.2% for Latina women. In August 2020, black women had recovered only 34% of pre-pandemic jobs, relative to 61% for white women.

Unemployment for black women (11.1%) and Latinas (11.0%) was twice as high in September 2020 than prior to the pandemic. As of January, black women were still 8.5% unemployed and Latina women 8.8% unemployed, with the national average at 6.3%.

Impacts that will Outlast the Crisis

E-bola in Liberia demonstrated that while men’s lives bounced back after preventative measures subsided, the detrimental impact on women’s livelihoods endured.

Of the 12.1 million job losses for women in the U.S. between February and April 2020, only slightly more than half had returned as of September. Research has shown that workers who lose employment during a recession experience “highly persistent earning losses” in the fallout.

“The large impact of the current recession on working women has consequences that will long outlast the recession itself,” writes researchers. “Given that women have lost many more jobs than men in this recession, earnings losses will push down the average earnings of women in the economy and raise the gender pay gap.”

Default Male Decision Making in the Covid-19 Response

Early last year, theglasshammer wrote about the default male world. Now, the pandemic response measures have shown how default male world decision-making has created massive detrimental impacts for women in a very short amount of time.

As written in a blog post on LSE’s School of Public Policy, “Not only do we know little about the impact of the pandemic on women, the people making key decisions on how to manage it are overwhelmingly male.”

Only 25% of health leadership positions (less than 5% of these in low and middle income countries) are female, while 70% of the health workforce and 90% of frontline workers are women. LSE writers argue this created a complete disregard in policy for the needs of women, precluding the exploration of more diverse, holistic and inclusive approaches.

Only 3.5% of COVID-19 decision-making teams have gender parity, with 85% of task forces being comprised of mostly men. Fewer than 1 in 5 of social policies and labor measures taken across 200 countries were gender sensitive.

An MP committee in the UK called out that government policies had been “repeatedly skewed towards men.” And the “gender perspective is unfortunately often the first thing to be disregarded” in crisis response situations, said Swedish Foreign Minister Ann Linde.

Bold new fiscal packages and corporate policies, many of which would have seemed unthinkable before the crisis, have been enacted with remarkable speed,” wrote McKinsey partners and co-authors in Foreign Affairs, “While these initiatives have helped to stabilize the global economy during a once-in-a-lifetime emergency, far too many of them have failed to sufficiently consider the half of the world’s population that is arguably more critical to a full economic recovery: women.”

Will We Choose to Challenge?

In a default male patriarchal world, the pandemic response has evidenced that if leadership is not actively working for women, it is in fact actively working against them.

When will we harness the real power of being the invisible engine of the world, and give our support to a paradigm only if it honors and respects the belonging of all people here?

Deep down, don’t we all know the truth that if the world doesn’t work for everyone, it doesn’t work for anyone?

UN Women notes that “Women will be the hardest hit by this pandemic but they will also be the backbone of recovery in communities. Every policy response that recognizes this will be the more impactful for it.”

The organization recommends 1) ensure women’s equal representation in all COVID-19 response planning and decision-making, 2) drive transformative change for equality by addressing the care economy, paid and unpaid, 3) target women and girls in all efforts to address the socio-economic impact of COVID-19.

“Achieving gender parity in leadership and decision-making positions is the first step towards achieving equitable and sustainable global health security,” argues the LSE co-authors.

Stepping back, if we were talking about the impacts on women’s lives as much as case rates, would the world populace—especially women—be abiding the same measures?

Would we be engaging in a more nuanced discussion about preservation of health, lives and quality of lives? Did we even pause to have that discussion?

Would we choose to challenge the changes of a trigger-fast crisis solution we have so quickly abided, and the real impacts it has created?

In a rush to mass implementation, might the solution to any problem carry even greater problematic consequences?

These are all the questions we aren’t asking enough—and women are paying the price.

By Aimee Hansen

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OP-Ed: Actions Not Ads on International Women’s Day 2021

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Nicki GilmourThe workplace design of the future is happening before our eyes, as we approach International Women’s Day. What elements of our professional lives will stay, go or morph is a fascinating topic with many facets—from office space to cyber security to creating community, networking and relationships, if things stay mostly virtual.

What wins are to be had for professional women at this historic juncture? Will this seismic shift ultimately enable structural changes that level the playing field for better diversity and inclusion at work, or are organizations letting disproportionately burdened women slip through the cracks?

Nothing has been brought more sharply into focus than the at-home employee experience, since Covid19 arrived to our cities, towns and places of work about one year ago, creating an almost immediate need to be remote. Just like that, everyone had to figure out how to work, when to work and even, if they could work.

One year on, many smart corporations are reflecting deeply about the employee experience and the future of work. There is a massive opportunity to create the physical and psychological space that people need to thrive and succeed at work, to recognize now what most professional women already knew—that everyone is not in the same boat in this storm. Nuances matter.

In 2020, social issues migrated into work and all the lines blurred. 2021 will only see more of this.

But will corporations finally integrate diversity and inclusion as cultural thriving and treat it with task expectations for all employees? Will they embrace a mindset change with committed actions? It takes courage to tackle the status quo with more than words.

Putting principle into action, Goldman Sachs will only take companies public if they have women on their boards. That is walking your talk and making behavioral and mindset change real.

Actions Are Better Than Words

As we celebrate International Women’s Day 2021 on 8th March, the theme this year is #choosetochallenge—with a hand in the air symbolic gesture—when bias rears its head or when women aren’t heard. While it’s an important message and sentiment, awareness is only the first step in anything, at best, and firms must create real change for all constituents.

Frankly put, work doesn’t work for many people right now.

It is now in plain sight that women, and professional women, are suffering more from the effects of the Covid pandemic, with the US having the biggest amount of women leaving the workforce, followed by Japan. Losses will be hard to recover from. Phrases like shecession may sound glib but the numbers don’t lie, with NPR reporting that women are back to 1988 levels of workforce participation. We want systemic and behavioral change.

Defining your values, really knowing who you are and connecting brand to purpose is the first step. The second step would ideally be walking the talk with actions. Interestingly research shows that sometimes talking the talk is vital to get to finally walk the talk.

Companies who know who they truly are will be able to embody their values better than companies who don’t know where they stand. Nothing became more urgent than to know who you are as when Black Lives Matter entered the workplace last year with employees requesting firms to know who they are.

Acting on your words and connecting meaningful purpose to your employee experience, as part of brand integrity, is what we need now.

If your company was a person, would you want to hang out with them? If they were your friend, would you trust that they would do what they say they believe in?

Seven Suggestions For Acts, Not Ads

So, if your firm wants to actually support you this International Women’s Day, there are simple actions that could show they are serious.

Here are some actions that organizations could take to live their espoused values and step up as leaders:

#1: Give women the option of a paid day off work on International Women’s Day.

Microsoft announced today that employees would get more paid leave due to the pandemic to alleviate having to be everywhere at once, since exhaustion is real and burnout is at an all time high. Working mothers in particular are at their wit’s end.

Several years ago, REI closed its stores on Black Friday and told its employees to live the company slogan “Go Outside” by introducing #Optoutside.

#2: Address the pay gap in your firm for real.

The wage gap, reinforced by static and traditional gender roles, plays a big part for women leaving work. Eve Rodsky, author of Fair Play, and Darcy Lockman, author of All the Rage, both explain the myth of equality between men and women in division of labor at home.

As an organizational psychologist, my take is how you operate at home, and whatever belief system you operate on, is what you take into the office with you—including impressions for both men and women of their gender role and the expectations and boundaries that come with that.

Consider that in 69% of US households where opposite sex partners live together, men are the highest earners. And, weirdly even female CEOs earn less than male counterparts in similar companies.

#3: Make it mandatory that meetings cannot be scheduled between 5.30pm-7.30pm.

These hours are usually dinner, bath and bedtime for employees with kids. Working dads will thank you also. Boundaries are important. Flex work is the new black with fewer taboos now that we know we can use technology easily from almost anywhere.

#4: Ask everyone if products and programs work for them.

Microsoft has included gamers with disabilities to test their games. Needs are different. Test assumptions by asking your constituents what they think.

#5: Ask people if they want to stay remote.

Tsedal Neeley, Harvard Business School’s Naylor Fitzhugh Professor of Business Administration and author of Remote Work Revolution: Succeeding from Anywhere, believes, “We’re definitely going to see a much bigger population working remotely. All the satisfaction comes when people are given a choice. Choice and autonomy are crucial for people to appreciate remote work and the chance afforded them.”

Equally, some people truly do want to return to the office soon, and the future design of the workplace for safe innovation and community has never been more timely. Innovation literally needs fresh space now.

#6: Walk your talk. Get serious. Grow.

Figure out what your real values are and how to live them as a leader of an already diverse workplace. Diversity management is a strategic capability.

#7: Let leaders be vulnerable.

Cancel culture kills vulnerability and prevents learning. We are all on a journey. Allow for correction, remorse and redemption—as we can’t grow if we aren’t given oxygen. And, context is everything.

Equally, know when you see a systemic flaw that tolerates or even creates incentives for ego-wars, control-dynamics, power-grasping and fear-based motivations to win. Change the system so these norms are not the status operating quo.

Will 2021 finally be the year that companies align internal talent process, and create real and meaningful pathways to inclusion and equity for professional women?

Actions not ads. Finally?

#Actsnotads. #IWD

Check our “Acts not Ads” work here: We deploy behavioral psychology techniques to employer brands to see if they really know who they are (values) and then, how they act (behaviors) so that employees can believe them. Audio and visuals have to match.

by Nicki Gilmour, CEO and Founder, Evolved People (theglasshammer.com)

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Happy Martin Luther King Jr Day 2021: Celebrating Black Women at Work!

Women at WorkMartin Luther King Jr. has been recognized as an “icon for democracy,” and today is a time for people from every race, ethnicity, and culture to celebrate. As we look back on the past year, we hope that you find inspiration from the incredible black and African American women we have profiled and want to share with you again today. Together, we can create a stronger foundation for a better workplace in the future.

If you or someone you know should be nominated to tell their career story on TheGlassHammer around our digital campfire in 2021 to inspire others, we would love to hear from you.

Please enjoy these articles in which each amazing professional gets to tell their story and how each individual has had to navigate the journey as women of color. There are themes like the  importance of self-advocacy, sponsorship and organizational commitment to reducing barriers and systemic issues. In particular, Black women already face more barriers to advancement than most other employees, and now, they are shouldering much heavier burdens. Black women are more than twice as likely to say that the death of a loved one and incidents of racial violence across the U.S. have been overwhelming challenges during the pandemic. According to the Women in the Workplace study, now Black women say they cannot bring their whole selves to work and are more than 1.5 times as likely to say they do not feel like they have strong allies at work.

LeanIn and other sources suggest that to better support Black women, companies need to take action by addressing these distinct challenges head-on and fostering a culture that values Black professionals in the workplace. Companies need to emphasize that discriminatory behaviors and microaggressions against Black women will not be tolerated. Also, giving Black women a voice in shaping new company norms, can provide unique perspectives and experiences when creating a more inclusive workplace culture.

      1. Veronica Willis, Investment Strategy Analyst at Wells Fargo Investment Institute

Willis discusses a career shift into investment strategy, finding her own stride as a leader, and what the remote working environment has taught her so far.

“I’ve learned a lot of strategies about productivity during this working-from-home time due to COVID-19. I’ve also learned a lot about what really is high and low priority, so now I know what to focus on and I will take this back to the office with me.”

      2. Melanie Priddy, the Chief Talent Officer at Katten

Priddy speaks about the value of connections, the need to merge professional development with diversity, and the importance of self-advocacy.

“At the end of day, relationships are the key to everything, regardless of what industry you’re in, or what your profession is.”

      3. Beverly Robinson, Client Service Consultant at Abbot Downing

Robinson discusses how she is a woman both of influence and advocacy.

“As an African American woman in Corporate America, I’ve learned that I cannot afford to be thin-skinned when my ideas are usurped, re-mixed or claimed by others. There’s an art to being a woman of diversity, inclusion and advocacy.”

      4. Afua Richardson-Parry, Senior Medical Manager at Pfizer Ltd.

Richardson-Parry had always strived to be a hands-on person, prone to learning new things in keeping with the pace of a dynamic and changing healthcare ecosystem.

“Knowing what you’re best at and what others can and should do instead of doing it all yourself allows you to be your best.”

      5. Shani Hatcher, Financial Advisor at Wells Fargo Advisors

Hatcher shares how taking a compassionate approach to wellbeing and family time, especially during the current pandemic, has become extremely useful.

“The best thing about my job is helping people. It is humbling that I can be there for my clients during difficult times, I don’t want them to feel alone. I, too, am an individual and a mother dealing with the pandemic, so I tell them we can get through this together.”

      6. Devlyn Lorenzen, Business Support Associate at Wells Fargo Advisors

Lorenzen talks about how a turning point in her career helped her develop a renewed confidence and determination.

“Take charge of your own narrative and find people who will speak up for you.”

      7. Kacy J. Gambles, SVP Regional Manager of Investment and Fiduciary Services for the East Bay and San Jose California Regions at Wells Fargo Private Bank

Being an African American executive, Gambles discusses her journey in the financial services industry and how proud she is to be navigating the journey as a woman of color every day.

“Be bold, be brave and just be you. Don’t shrink to please the people around you.”

      8. Melandee Jones Canady, Delivery Executive at AARP

Over the years, Canady has learned that if you’re not upfront about letting people know your accomplishments, it opens the door for others to create your narrative on your behalf.

“I wish I had been more vocal early on; I was a doer quietly performing my work, until someone pulled me aside and said I needed to start broadcasting more of my achievements.”

      9. Claudine A. Chen-Young, Partner at Katten

Chen-Young shares her attention has shifted focus toward mentoring and sponsoring women associates in meaningful ways on a broader scale, an emphasis she continues today.

“What drives me is the impact I can have on other people.”

 

We look forward to hearing from you and hope that the spirit of Martin Luther King Jr. will inspire us and the words of Maya Angelou will be something we live by today and always because there is so much truth to her proclamation of “When you know better, you do better.”

Walk the talk! Everyday.

 

Contact Allie@theglasshammer.com if you want to be considered for a profile or editorial submission

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2020 Year In Review: Are We Ready for the Bigger Questions in 2021?

2020 Year in ReviewThe world turned upside-down in 2020 as the ongoing COVID-19 pandemic event altered our daily lives and conversations on a collective level.

In this annual year in review, TheGlassHammer considers the major updates that we’ve witnessed for women, diversity and inclusion.

Women’s Representation in Leadership in 2020

First of all, a quick glance at leadership statistics. Based on 2019, an “all-time record” of 37 women were represented among Fortune 500 CEOs, three being women of color. Nearly 93% of top companies are still steered by men, with few black men present.

The Global 500 includes 13 businesses run by women, none being women of color. Over 97% of the world’s top businesses have men at the helm. When it comes to boardrooms seats globally, women held 16.9% of seats though research cites women’s board presence as a business imperative.

Although VC-backed founder teams that include women hire 2.5 times more women, raise more in capital and generate more revenue, 2020 has brought a dip to the already marginal amounts of Venture Capital funds going to women founders (only 1.8% as of September 30th, down from 2.6% in 2019)—with industry speculation that funders are ‘playing it safe’ within their staid networks.

Korn Ferry also observed that global firms have in many ways leaned towards freeze mode rather than opportunity and innovation during the “giant pause,” especially in leadership.

Meanwhile, continued lack of women in tech and tech leadership contributes to rendering women invisible by design in our world.

COVID-19’s Big Impact on Gender Equality

Though many women we’ve interviewed have felt fortunate for the work-life integration of remote working and the Zoom living room office, this sudden shift was brought by collective trauma and simultaneous to at-home care-taking and education responsibilities.

More broadly on a global scale, we’ve tipped into a staggering regression in gender equality that is getting lost in the conversation.

The World Economic Forum declared COVID-19 “the biggest setback to gender equality in a decade.” UN Women reported that “While everyone is facing unprecedented challenges, women are bearing the brunt of the economic and social fallout of COVID-19”—which is widening the gender poverty gap and the gender educational gap.

Women are disproportionately employed in the industries most impacted by the pandemic, and their jobs are 1.8 times more vulnerable than men’s, according to McKinsey’s study of pandemic gender impacts.

While women make up 39% of overall employment, they accounted for 54% of job losses as of May 2020 – an employment exodus so overly female that it’s been dubbed a “shecession.”

“As COVID-19 has disproportionately increased the time women spend on family responsibilities,” write the McKinsey researchers in Harvard Business Review, “women have dropped out of the workforce at a higher rate than explained by labor-market dynamics alone.”

In the US, women are taking on 1.5 to 2.0 extra hours of family responsibilities per day – including at home education responsibilities. For many the multiple changes are off-setting mental health, physical well-being and work-life balance.

A Deloitte Global research survey which polled 400 working women around the globe found that 82% found their lives had “been negatively disrupted by the pandemic” and 70% of those women were “concerned about their ability to progress in their careers.”

Deloitte found that among women who had experienced shifts in their daily routine from the pandemic, 65% had more household chores and a third had bigger workloads. Among these women, those shouldering 75% or more of caregiving responsibilities tripled (from 17% to 48%).

The research also found that women without caregiving responsibilities were experiencing different kinds of stressors, more likely to feel they needed to be always “on” and available at work (53% vs. 44%).

These women reported feeling overwhelmed more so than their caregiving peers (58% vs. 41%) – which highlights a need for women to create their own healthy boundaries despite the normalized, technology-enabled business culture of 24/7 availability.

Both teams of researchers push for policymakers and business leaders to “take action now” to curb the impact on women, as the “do nothing” scenarios show far graver gender equality and economic impacts.

Women’s Leadership In Headlines in 2020

While the floor is being seriously shaken on gender equality on a global level, women have featured in the leadership headlines of 2020.

The death of U.S. Supreme Court Justice Ruth Bader Ginsburg (RBG) on September 18th, amidst the presidential election campaign, closed a 27 year stint and preceding judicial legacy that included redefining gender roles, challenging sex-discrimination, supporting women’s reproductive rights, voting for same sex marriage and confronting other social inequities. The loss of RBG has thrown the future balance of the highest court decision-making into question.

In RBG’s words, ”Women’s rights are an essential part of the overall human rights agenda, trained on the equal dignity and ability to live in freedom all people should enjoy.”

The Supreme Court replacement was a woman considered to be of conservative ideology, Amy Coney Barrett. This gives us pause as it is a great example of the conflict that arises when we try to hold competing ideas in our head. In this case the happiness of another woman in the seat adjacent to the notion that she may not rule in the interests of women’s rights with a track record to show such tendencies.

Meanwhile U.S. Senator Kamala Harris collected yet another breakthrough first in her expansive leadership career when she became the first women US vice president-elect this November.

As a multiracial woman, she will also be the first Black person and person of South Asian descent to hold the office – with hopes that she may become the first women US president.

And it’s no surprise that Catalyst CEO Champions for Change who pledged to support women and women of color into leadership are leading in bringing more gender and racial equity into leadership.

Where Do We Go In 2021?

A paradox of the events of 2020 is that some conversations have become so divisive they can barely be approached, while other social injustice topics have finally been put on the table where we cannot look away from them—especially, systemic racism.

If we want real change, more conversations need to be put on the unavoidable table, no matter how much vulnerability they bring up or how hard they are to confront, within and between us.

As a culture, we are arguably becoming more conscious of the many aspects of cultural social architecture we have been complicit in accepting as normative – down to the level of making visible the microaggressions that uphold racism.

Many top executive women who have spoken to us this year are emphasizing taking diversity and inclusion out of its departmental silo. As a side dish discussion, it’s at best lip service.

What will the leadership numbers look like when we review the board and executive levels of 2020?

And regardless, we are still talking year after year about top business leadership in the 90th percentiles of men and far too few people of color, as we report on “record highs” that are only micro-progress.

Can we talk about that?

Right now, we are witnessing a drop in women employment so fast that it’s crippling any progress on global gender equality. A few women making headlines in leadership will not offset that.

Do the ethics of companies and leadership still carry a paradigm that depends on this gap?

Can we talk about that?

As we enter into 2021 having already adopted the language of the “new normal,” the question increasingly becomes what do we want to make it?

Will we be willing to make the invisible even more visible? What questions are we willing to ask? Instead of being caught in crisis response, are we ready for real cultural re-envisioning?

What values are at the center of a “new normal” and where is it taking us? What connects us, what divides us, and can we find our way back home?

Where do we need to stop telling the same narrative and further stand up, from within ourselves?

Are we ready to find out, together?

By Aimee Hansen

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