by Cathie Ericson
As you go through your career, it’s important not to be overly focused or worried about the impact of a single mistake or decision, says Tami Gaythwaite.
“That’s because it’s not the actual mistake or decision that’s the impactful moment; it’s what you do after,” she says, adding that the best way to deal with it is to ask yourself if the issue will be important in the next year or even five. “That type of consideration can put any one action into perspective and help you keep moving forward.”
Learning by Doing Propelled Her Career
Like many aspiring professionals, Gaythwaite started at Kelly, the temporary services provider, putting her fantastic typing skills to work at a wide variety of companies. It was an experience that gave her valuable skills, including being able to just walk into a company, assess their needs and get to work.
“I don’t think as many people do temp jobs today, but the experience is invaluable and gave me a good foundation into the type of jobs I wanted, as well as feeling comfortable with walking into the unknown,” she says.
A full-time job at R.J. Reynolds followed, where she worked as a production assistant, helping organize sports promotions with NASCAR. Due to staff changes and turnover, she began to fill in various roles such as writing scripts and learning to edit and produce videos until soon she was running the video department. When the sponsorships came to an end, she took her skills to the freelance world, where she worked as an editor, animator and producer, where she realized that true value would come from choosing an area in which to focus.
As a way to ensure longevity, Gaythwaite decided to focus on the client side and moved to business management and sales with Centerline Digital, where she has been for the past 15 years. Her work expanded to solving client issues in project management and she eventually moved into the COO role, where she oversees the overall health of the business.
“My greatest achievement has been being part of the company’s growth, including finding clients and growing into a role where I can support and work side by side with my fellow team members, overseeing their professional growth,” Gaythwaite says.
Centerline Digital’s core offerings meld storytelling with marketing data that allows the company to conduct sophisticated trend forecasting. “It’s fascinating to see how those will merge as we make sure to continue to focus on the human element and keep the end customer in mind.”
Finding Your Own Path
Gaythwaite says she often works with women who have a couple of years under their belt and worry about the common barriers that women face in the work world, which can be destructive. “Don’t fear the barriers,” she says. “Although you are bound to meet them, you need to learn to push past them, which can be accomplished by aligning yourself with other women who can help you grow.”
In addition, she believes that her peers need to band together and support one another as well, as they are all currently juggling multiple needs: parents, kids and their next career step. “Understanding that we’re all going through the same thing, and are all looking at our past success, yet unsure what the next steps will be, we need to give ourselves and others some leeway.”
She is proud that the entire executive team at her firm is women, many who, like her, have been there a long time, growing up through having families and career success. “We can help nurture the other women who join our team,” she says.
A single mom by choice, Gaythwaite says that life never turns out exactly how you expect, but it can be even more gratifying. “Understand that you will likely be facing multiple speed bumps along the way, and that it won’t be exactly what you envisioned. But keep moving forward and own your own specific path. While it will look different for each person, focus on your own life and what works for you, and that’s how you will define and find success.”
