“You’ve got to remain true to yourself, because there are enough people telling you what you can’t do. I will always tell you what you can do,” Brandi Boatner tells young black women. “We’re going to make change together, but you have to be true to yourself. You have to be authentic. If you’re not, what’s the point?”
Boatner speaks to how the standards have changed for social media and social justice, owning your uniqueness as a black woman, opening the door for others and living through hard-earned resilience in New Orleans.
From People Person to PR Person
Boatner has always been a people person. Fascinated with physics, she started out as a physics pre-med major, until she realized being alone with lasers in the lab wasn’t her happy place. While she wasn’t drawn by the image of a public relations (PR) woman, Boatner was attracted to interacting with people and influencing behavior and has been enamored ever since.
“I love the work, I love the people, and using technology to impact and make the world better feeds my soul,” she says of twelve years at IBM. Boatner began when brands were just finding their footing in using social media to create awareness and drive business, and she’s been fascinated by how social media changed in the last two years as organizations had to discover how to communicate and live their values online.
“Once the pandemic happened, everyone had to shift their social strategies: it was no longer about product, but people. You had to be empathetic, sympathetic and not tone deaf to what was happening in the world,” she says. “Now you’re seeing more posts with purpose. You’re seeing the platform being used to stay in touch and informed, and to stay aligned to values.”
Brands Becoming Value Advocates
In the wake of George Floyd’s death, companies were given a wake up call to be more accountable to identifying, communicating and living their values, which also shifted her role when it comes to leading social justice communications.
“If in today’s environment, you as a brand are not sharing your values and what you believe in on social media, that’s problematic. If you are not speaking out against injustice, discrimination and bias, which we all have, that is problematic,” says Boatner. “Today, companies have to advocate not only for the brand but also for what their employees expect them to advocate for: What are your brand values? What do you stand for? What do you stand against?“
Born and raised in New Orleans, she has internalized Southern values such as approaching other with genuine friendliness, not prying on topics such as politics and religion, and looking to the brighter side for opportunity: “I say PR is the ER, because there’s always something happening. It may be easy to say ‘this is the worst thing to happen’, but I always ask, ‘what’s the lesson to be learned, what are we taking away?’ Yes, we will come to a resolution, but what can we learn and do differently?”
Elevating Social Justice and Action on DEI
Boatner is proud to have led the catalyst Emb(race) pledge, working with senior leadership, which launched on June 1st 2020, in which “IBM and IBMers stand with the Black community and call for change to ensure racial equality”- a campaign for policy change and opportunity creation “to help transform this moment of clarity into lasting change.” The effort has expanded to support other race and ethnic communities, including AAPI.
Launched in September 2020 to transform workplace dynamics, she’s been supporting key initiatives for the Transformation and Culture function, focused on growth, inclusion, innovation and feedback. The function’s mission is led by Obed Louissaint, one of her mentors and a black executive at IBM whose role became the SVP of Transformation and Culture.
“HR is a huge juggernaut,” says Boatner. “So how do you carve out a role specifically looking at organizational culture? I have the distinct pleasure to support Louissant’s team with external and social activities and help drive culture change within the company.”
Honored as a changemaker in 2021 by PRNEWS, Boatner observes 2020 brought an impossible-to-unsee reckoning: “It was time to have the uncomfortable conversations around racism and things that happen every day, like microaggressions, code-switching, as well as privilege, which I don’t see as a dirty word. I’ve been taking about D&I for a long time, but we weren’t having those conversations in this context before. People had to get comfortable with being uncomfortable to address these topics.”
In the past year or two, Boatner observes the game has moved from talk to a focus on tangible actions to drive change: “I do believe that we are making the right steps, but there’s just so much more work to be done because after 400 years, there’s a lot of areas for improvement and it’s not going to be ticking a neat checklist,” she notes.
Opening The Door For Others, Wider Yet
Since becoming the first black woman to serve as the National President of the Public Relations Student Society of America (PRSSA), Boatner has been attuned to what it means to have either the presence or absence of those who walk before you.
“I was the first one, which confused me for an organization that had existed for over forty years,” says Boatner. “At the same time, there were several black women who had led the professional society, so that told me that when I graduated, if I ever wanted to PRSA president, somebody had laid the groundwork before me. I wouldn’t have to be the first this time.”
Boatner feels representation is so important and is inspired, not dissuaded, to be the change: “Whether a lot of people look like me in Corporate America leadership, it has to start somewhere – such as talking to historically black colleges about why PR is a viable career. My attitude is when I am in a position of power, there are people to open the door for, because a bunch opened the door for me to be where I am.”
Among those who have inspired and empowered her, she includes black female executives Judith Harrison, Renetta McCann, Helen Shelton, Debra Miller, and more trailblazing women: “Let’s leave our mark, they showed me, so that’s what I am trying to do. But I’ve never wanted to be black Brandi. It’s Brandi, rockstar and badass, and she just happens to be black.”
Outside her organization, Boatner has had her moments of confronting thinly veiled racist interactions – such as having to make her position in the room clear (and it’s to speak, not get the coffee) or tolerate being handled with kid gloves (such as being presented negative news in a way that seeks to pre-empt or manage the angry black woman stereotype).
When it comes to allyship, she says you have to stop playing safe and stop sitting on the sidelines: “If you’re not an agent of change, you’re literally just a spectator. You won’t roll up your sleeves. It’s great you want to be an ally, but I would really love an accomplice – somebody who can get me into the spaces that I can’t yet get in and can change the way people think and look, because they’re already in that space.”
Being Your Authentic Whole Self, Above the Challenges
Boatner is more at home speaking to a crowd of thousands than a room of a dozen people. She wants to be seen as the Beyoncé of the business world: “I want people to be like, she is a force, she is effervescent,” she says (which she is). “But at the end of the day, I am the epitome of realness. What you see is what you get, and I’m a lot for people to take. I know I live at a twelve on a ten scale, and I’ve tried to come down to a six but that feels uncomfortable, so I decided I’m going back to twelve. That’s who I am and that’s a leadership quality.”
She also values realness and aliveness in those she works with: “I like people who work towards a common goal. I don’t want the naysayers – the we can’ts or the woulda, shoulda, coulda’s. I like people who inspire and empower.”
Boatner makes a point to reach out to black women to encourage owning their roots and raise their vision beyond the possibilities they see for themselves: “I always tell young black women that your blackness is part of your uniqueness. No one can take that from you. I feel as a race and ethnicity, we have a unique set of characteristics and traits as black women that are all our own. And that is something to be proud of and that is something to be shared and that is something to be recognized and valued. No one, I mean no one, should take that from them, including themselves,” emphasizes Boatner. “They are sometimes their own worst enemy.”
She notes that many things are and will feel stacked against you and you’re going to run into hard days, racism and bigoted people, but she urges young black women to let none of that define their possibilities.
Resilience in The Wake of Trauma
Boatner’s greatest passion in her life is her family in New Orleans, and it’s together with her family that she has faced her most difficult challenges.
Sixteen years ago, her family lost their home in Hurricane Katrina, after the roof blew off their house and they were forced to flee and hunker in the storm, salvaging ultimately only what had been stored in a fire-resistant lockbox by her father, such as her birth certificate. And just last year, and exactly sixteen years to the day of this first devastating life-changing experience, Hurricane Ida struck New Orleans and again took her grandparents family home (where her mother grew up) and flooded her mother’s hometown.
Watching in horror from New York and praying not to see her family turn up on CNN, Boatner felt helpless, triggered by the past trauma of Katrina, and desperate to get her mom to New York: “It was incredibly difficult to go through that, and if it wasn’t for my colleagues and best friends, I don’t think I would have been able to get through it. Here I am the woman always trying to make things happen, and I couldn’t do anything. It was crippling and suffocating.”
Boatner had to “dig deep” and being a mindfulness leader supported her, but she reflects it would have been easy to go down a very dark path: “Talk about resilience – my family and the citizens of New Orleans are made of tough stuff because we’ve been through something terrible, now twice.” She notes that people often want to glamorize the survivor story, but when you’ve lived it, you don’t want to relive, dramatize or be defined by it.
“I love my family, I love my Louisiana, I love my tribe,” she says, grateful today that despite the impossible loss, everyone is here and well.
By Aimee Hansen
Black History Month 2022: Why bell hooks was right
Black History Month, Featured, NewsHer message has become undeniably resonant over the last two years – and not the least of all, her argument that humanity would need to brave the revolutionary path of deep self awareness and self actualization, as she taught, “once you learn to look at yourself critically, you look at everything around you with new eyes”.
A Revolutionary Feminism For Everyone
With her death on December 15th of last year, bell hooks, born as Gloria Jean Watkins in 1952, left behind a legacy, as well as over 40 books in 15 different languages, of challenging and championing feminism.
In her book Ain’t I a Woman? Black Women and Feminism, she grounded her feminist approach in the struggles of black women. In Feminist Theory: From Margin to Center, she proposed a revolutionary feminism: “Feminism is a movement to end sexism, sexist exploitation, and oppression.”
Further, hooks wrote, “The foundation of a future feminist struggle must be solidly based on a recognition of the need to eradicate the underlying cultural basis and causes of sexism and other forms of group oppression. Without challenging and changing these philosophical structures, no feminist reforms will have a long-range impact.” Black feminist writer Barbara Smith wrote that anything less than a feminism that freed all women was “not feminism, but merely female self-aggrandizement”.
hooks also advocated that feminism was not men versus women, but all versus sexism, a conditioning both present in and oppressive to everyone. She wrote: “And that clarity helps us remember that all of us, female and male, have been socialized from birth on to accept sexist thought and action,” later continuing, “To end patriarchy (another way of naming the institutionalized sexism) we need to be clear that we are all participants in perpetuating sexism until we change our minds and hearts, until we let go of sexist thought and action and replace it with feminist thought and action.”
Emphasizing that oppression costs too much to everyone, including to those who overtly benefit from it, she called for ending sexism, racism, class elitism, and imperialism through not reform, but a revolution of self-actualization. She asserted any real movement of social justice to be based in the ethic of love, writing in her work Outlaw Culture: Resisting Representations, “The moment we choose to love we begin to move against domination, against oppression. The moment we choose to love we begin to move towards freedom, to act in ways that liberate ourselves and others.”
And yet with her departure, we still stand in our half-awoken adolescence of realizing the necessity of self-development she spent her life advocating for.
A Workplace That Is Still Damagingly Exclusive
According to authors in Harvard Business Review, women of color are still culturally encouraged to be grateful for what they have, discouraged when declining undervalued work or seeking greater power and resources, and often fear backlash. Meanwhile, the angry black woman stereotype “not only characterizes Black women as more hostile, aggressive, overbearing, illogical, ill-tempered and bitter, but it may also be holding them back from realizing their full potential in the workplace — and shaping their work experiences overall.”
Whereas anger is a normal workplace emotion, when expressed by a black women particularly, it’s perceived (assumed) as a personality trait – rather than due to validating external circumstances, despite little substantiation for that perception. Meanwhile black women often find themselves stereotyped, kid-gloved or imposing tone policing on their own voices. Echoing hooks in regards to self-development, the researchers suggest an antidote to this is deeper self-reflection and empathy by those in the workforce.
Even well-intentioned leaders can put extra responsibilities and burdens on successful black women in the office. When black women are implicitly seen to speak as representative for a group, rather than for themselves, or when they are disproportionately committed to external opportunities as visible symbols of parading a company’s diversity, the pressure and time commitment can be overwhelming. Meanwhile, the stereotype of the strong black woman means managers are less likely to check in to see if they are doing okay with managing the workload. Couple that with it being societally instilled that black women will have to work twice as hard as others to succeed.
Not only this, but the perception gap creates a gaslighting of the workplace experience for black women – McKinsey notes that black employees are 23% less likely to see there is support to advance, 41% less likely to view the promotion process as fair and 39% less likely to feel the company’s DE&I program are effective, relative to white colleagues. Gallup found that black women are less likely to feel valued, treated fairly and respected in the workplace. Consistently, the experience of fairness and organizational commitment to addressing bias is lower for them, and they are also less likely to consider themselves as thriving.
When it comes to women of color and the multidimensional factors they face, the glass ceiling has been reframed as a concrete ceiling. Too often the corporate definition of leadership has proven to exclude women of color – with standards of what leadership looks still contingent upon traits most associated with white males.
If you question that, consider that a study has recently shown that black women are indeed penalized for natural hairstyles in an interview setting, as authors wrote: “Black women with natural hairstyles were perceived to be less professional, less competent, and less likely to be recommended for a job interview than Black women with straightened hairstyles and white women with either curly or straight hairstyles.”
The emotional tax black women are paying to be in workplaces rife with conscious and unconscious incidences of exclusion is not an abstract concept – it’s visible in functional MRI brain scans, which show that black women who have experienced more incidents of racism have greater response activity in the brain regions most associated with vigilance and anticipating incoming threats. This ultimately can have a trauma-like impact on health.
The researchers also state that “a disproportionately high amount of brain power may go into regulating, or inhibiting, their emotional responses to these situations” – which is consuming energy that could otherwise be put into well-being, thriving, creating and innovating.
Inclusion Does Rest Upon Collective Self-Development
So amidst the Great Resignation, black women are leaving the workforce in record numbers, with a track record of having outpaced all other women when it comes to daring the journey of entrepreneurship and achieving business growth within it.
With research indicating that “one of the fastest ways to accelerate change and effectively begin to address the racial wealth gap is to listen to and invest in Black women,” Goldman Sachs launched, in partnership with Black women-led organizations and others, the One Million Black Women initiative – committing $10 billion in investment capital and $100 million in philanthropic support to be focused on key moments, from early childhood to retirement, that offer the greatest possibility to narrow the opportunity gaps and positively impact lives.
Meanwhile, Gallup asserts that the exclusion experiences of black women in the workplace can be largely addressed by managers, as the crux of feeling engaged comes from coaching. Seeking to coach and sponsor those who are under-championed is where you begin – getting to know and support every person, in their individual strengths and challenges, is where engagement is created. Gallup suggests that to be inclusive, more workplaces need to train their managers to become coaches.
As summarized in the Journal of International Women’s Studies, hooks consistently advocated that only “the self-development of a people will shake up the cultural basis of group oppression.”
Haven’t the prominent themes of the last couple years – braving the difficult conversations, recognizing the unconscious biases in everyone, listening to the experiences of others, cultivating a personal growth mindset of being open to being wrong and learning – echoed the message of this visionary, who emphasized our interconnectedness and collective responsibility to expose the ideology of the status quo that exists in each of us?
As hooks wrote: “No level of individual self-actualization alone can sustain the marginalized and oppressed. We must be linked to collective struggle, to communities of resistance that move us outward, into the world.”
By Aimee Hansen
Brandi Boatner: Manager, Digital & Advocacy Communications, IBM
Movers and Shakers, PeopleBoatner speaks to how the standards have changed for social media and social justice, owning your uniqueness as a black woman, opening the door for others and living through hard-earned resilience in New Orleans.
From People Person to PR Person
Boatner has always been a people person. Fascinated with physics, she started out as a physics pre-med major, until she realized being alone with lasers in the lab wasn’t her happy place. While she wasn’t drawn by the image of a public relations (PR) woman, Boatner was attracted to interacting with people and influencing behavior and has been enamored ever since.
“I love the work, I love the people, and using technology to impact and make the world better feeds my soul,” she says of twelve years at IBM. Boatner began when brands were just finding their footing in using social media to create awareness and drive business, and she’s been fascinated by how social media changed in the last two years as organizations had to discover how to communicate and live their values online.
“Once the pandemic happened, everyone had to shift their social strategies: it was no longer about product, but people. You had to be empathetic, sympathetic and not tone deaf to what was happening in the world,” she says. “Now you’re seeing more posts with purpose. You’re seeing the platform being used to stay in touch and informed, and to stay aligned to values.”
Brands Becoming Value Advocates
In the wake of George Floyd’s death, companies were given a wake up call to be more accountable to identifying, communicating and living their values, which also shifted her role when it comes to leading social justice communications.
“If in today’s environment, you as a brand are not sharing your values and what you believe in on social media, that’s problematic. If you are not speaking out against injustice, discrimination and bias, which we all have, that is problematic,” says Boatner. “Today, companies have to advocate not only for the brand but also for what their employees expect them to advocate for: What are your brand values? What do you stand for? What do you stand against?“
Born and raised in New Orleans, she has internalized Southern values such as approaching other with genuine friendliness, not prying on topics such as politics and religion, and looking to the brighter side for opportunity: “I say PR is the ER, because there’s always something happening. It may be easy to say ‘this is the worst thing to happen’, but I always ask, ‘what’s the lesson to be learned, what are we taking away?’ Yes, we will come to a resolution, but what can we learn and do differently?”
Elevating Social Justice and Action on DEI
Boatner is proud to have led the catalyst Emb(race) pledge, working with senior leadership, which launched on June 1st 2020, in which “IBM and IBMers stand with the Black community and call for change to ensure racial equality”- a campaign for policy change and opportunity creation “to help transform this moment of clarity into lasting change.” The effort has expanded to support other race and ethnic communities, including AAPI.
Launched in September 2020 to transform workplace dynamics, she’s been supporting key initiatives for the Transformation and Culture function, focused on growth, inclusion, innovation and feedback. The function’s mission is led by Obed Louissaint, one of her mentors and a black executive at IBM whose role became the SVP of Transformation and Culture.
“HR is a huge juggernaut,” says Boatner. “So how do you carve out a role specifically looking at organizational culture? I have the distinct pleasure to support Louissant’s team with external and social activities and help drive culture change within the company.”
Honored as a changemaker in 2021 by PRNEWS, Boatner observes 2020 brought an impossible-to-unsee reckoning: “It was time to have the uncomfortable conversations around racism and things that happen every day, like microaggressions, code-switching, as well as privilege, which I don’t see as a dirty word. I’ve been taking about D&I for a long time, but we weren’t having those conversations in this context before. People had to get comfortable with being uncomfortable to address these topics.”
In the past year or two, Boatner observes the game has moved from talk to a focus on tangible actions to drive change: “I do believe that we are making the right steps, but there’s just so much more work to be done because after 400 years, there’s a lot of areas for improvement and it’s not going to be ticking a neat checklist,” she notes.
Opening The Door For Others, Wider Yet
Since becoming the first black woman to serve as the National President of the Public Relations Student Society of America (PRSSA), Boatner has been attuned to what it means to have either the presence or absence of those who walk before you.
“I was the first one, which confused me for an organization that had existed for over forty years,” says Boatner. “At the same time, there were several black women who had led the professional society, so that told me that when I graduated, if I ever wanted to PRSA president, somebody had laid the groundwork before me. I wouldn’t have to be the first this time.”
Boatner feels representation is so important and is inspired, not dissuaded, to be the change: “Whether a lot of people look like me in Corporate America leadership, it has to start somewhere – such as talking to historically black colleges about why PR is a viable career. My attitude is when I am in a position of power, there are people to open the door for, because a bunch opened the door for me to be where I am.”
Among those who have inspired and empowered her, she includes black female executives Judith Harrison, Renetta McCann, Helen Shelton, Debra Miller, and more trailblazing women: “Let’s leave our mark, they showed me, so that’s what I am trying to do. But I’ve never wanted to be black Brandi. It’s Brandi, rockstar and badass, and she just happens to be black.”
Outside her organization, Boatner has had her moments of confronting thinly veiled racist interactions – such as having to make her position in the room clear (and it’s to speak, not get the coffee) or tolerate being handled with kid gloves (such as being presented negative news in a way that seeks to pre-empt or manage the angry black woman stereotype).
When it comes to allyship, she says you have to stop playing safe and stop sitting on the sidelines: “If you’re not an agent of change, you’re literally just a spectator. You won’t roll up your sleeves. It’s great you want to be an ally, but I would really love an accomplice – somebody who can get me into the spaces that I can’t yet get in and can change the way people think and look, because they’re already in that space.”
Being Your Authentic Whole Self, Above the Challenges
Boatner is more at home speaking to a crowd of thousands than a room of a dozen people. She wants to be seen as the Beyoncé of the business world: “I want people to be like, she is a force, she is effervescent,” she says (which she is). “But at the end of the day, I am the epitome of realness. What you see is what you get, and I’m a lot for people to take. I know I live at a twelve on a ten scale, and I’ve tried to come down to a six but that feels uncomfortable, so I decided I’m going back to twelve. That’s who I am and that’s a leadership quality.”
She also values realness and aliveness in those she works with: “I like people who work towards a common goal. I don’t want the naysayers – the we can’ts or the woulda, shoulda, coulda’s. I like people who inspire and empower.”
Boatner makes a point to reach out to black women to encourage owning their roots and raise their vision beyond the possibilities they see for themselves: “I always tell young black women that your blackness is part of your uniqueness. No one can take that from you. I feel as a race and ethnicity, we have a unique set of characteristics and traits as black women that are all our own. And that is something to be proud of and that is something to be shared and that is something to be recognized and valued. No one, I mean no one, should take that from them, including themselves,” emphasizes Boatner. “They are sometimes their own worst enemy.”
She notes that many things are and will feel stacked against you and you’re going to run into hard days, racism and bigoted people, but she urges young black women to let none of that define their possibilities.
Resilience in The Wake of Trauma
Boatner’s greatest passion in her life is her family in New Orleans, and it’s together with her family that she has faced her most difficult challenges.
Sixteen years ago, her family lost their home in Hurricane Katrina, after the roof blew off their house and they were forced to flee and hunker in the storm, salvaging ultimately only what had been stored in a fire-resistant lockbox by her father, such as her birth certificate. And just last year, and exactly sixteen years to the day of this first devastating life-changing experience, Hurricane Ida struck New Orleans and again took her grandparents family home (where her mother grew up) and flooded her mother’s hometown.
Watching in horror from New York and praying not to see her family turn up on CNN, Boatner felt helpless, triggered by the past trauma of Katrina, and desperate to get her mom to New York: “It was incredibly difficult to go through that, and if it wasn’t for my colleagues and best friends, I don’t think I would have been able to get through it. Here I am the woman always trying to make things happen, and I couldn’t do anything. It was crippling and suffocating.”
Boatner had to “dig deep” and being a mindfulness leader supported her, but she reflects it would have been easy to go down a very dark path: “Talk about resilience – my family and the citizens of New Orleans are made of tough stuff because we’ve been through something terrible, now twice.” She notes that people often want to glamorize the survivor story, but when you’ve lived it, you don’t want to relive, dramatize or be defined by it.
“I love my family, I love my Louisiana, I love my tribe,” she says, grateful today that despite the impossible loss, everyone is here and well.
By Aimee Hansen
Unlearn, Learn and Relearn: The Key to Career Change and More Meaningful Work
Career Advice, Career Tip of the Week!, Guest ContributionDespite the ‘passion at work paradigm’ being around for more than six decades, there are downsides to that approach. It could be a straight path to (self) exploitation, says journalist Sarah Jaffe in her book Work Won’t Love You Back. You may have heard the talk about it leading to even high-salaried staff burning out or tackling depression in the workplace.
Unlearn
Canadian academic Galen Watts, based at the Centre for Sociological Research in Belgium, writes in The Conversation that the passion pursuit could be underpinning the Great Resignation currently sweeping through the world.
He suggests first ensuring you have a robust social safety net before searching for more meaningful work. That means valuing work and your family, friends, and hobbies, not prioritizing one over the other.
Your next professional move should see you focus on work-life balance. Here’s why that’s important: McKinsey’s Women in the Workplace 2021 report shows half of female senior leaders are burned out, about 42% are exhausted, and about 32% are chronically stressed.
Before you agree to a job offer, do more than your usual due diligence in researching the work culture of the organization.
Learn: who are the key players for Diversity, Equity and Inclusion (DEI) in your target industry
“Set your standards high for would-be employers regarding their diversity, equity and inclusion strategies and activities. Too many organizations focus on just the optics rather than making a difference aligned with a stronger purpose,” says Nicholas Pearce, Clinical Professor of Management & Organizations at the Northwestern University, Kellogg School of Management.
He advises looking for companies that:
Those exemplars may well rise to the top anyway, as those just paying lip service will “abandon their DEI efforts”, says Pearce.
Relearn: The side hustle or internal path to entrepreneurship
You might have a hobby, interest or small business you’ve been nurturing while in full-time employment. Beware the stereotypes that may be deflecting you from entrepreneurialism.
A recent study published in Entrepreneurship Theory and Practice found that one career path doesn’t fit or describe all women. It debunked the swathe of previous research that took a broad brushstroke to all professional female entrepreneurs marking them as less-economically motivated in their concepts of success, and less qualified as managers to run businesses.
The published study found that women entrepreneurs varied, more than converged, along a “single universal prototype”. It drew on career data from more than 800 female graduates from a U.S. business school over six decades. Those researchers advocate for a career path perspective or framework that sees entrepreneurship as a series of pathways or activities over time.
Carve your own entrepreneurial path, but be aware of what stereotypes you may come up against, such as when you pitch for start-up investment, as according to Crunchbase, just 2.3% of venture capital funding goes to female-led start-ups.
If you still have a side-hustle itch, consider if your current employer has a program to identify and support corporate social intrapreneurs. Nancy McGaw, a senior advisor at the Aspen Institute’s Business & Society Program, describes such intrapreneurs as on-staff and on standby to drive needed changes.
Take the initiative rather than wait to be tapped on the shoulder. McKinsey’s Women in the Workplace 2021 report points to a ‘broken rung’ still existing – the first step up to manager level. It means companies are inadequately laying foundations for women’s sustained progress to more senior levels. In short, women are under-represented across the higher ranks of the corporate ladder, as you no doubt know.
You’re not just after a ‘job’
You might reconsider confining your career move to ‘job titles’. If you have experienced your day-to-day role verging further and further away from your ‘job description’, think how to build skills for the next role.
You can keep up to date with our nation’s demand for skills, knowledge, and abilities via the OECD’s Skills for Jobs interactive website. Here you can zero into categories of skills that interest you. Here’s how I see them roughly split into skillsets:
To ensure your next move is more meaningful to you, take heed of lifelong learning – the overarching theme for unlearning, learning and relearning.
Nicholas Wyman is CEO and Founder of IWSI America. He has sought novel ways to connect youth with the jobs of the future. Wyman believes the ‘learn by doing’ approach has much to offer in a new world straddling the fault lines of a ‘skills mismatch’ and has innovated market-driven solutions to address the long-term workforce issues faced by employers, education institutions, and governments. Wyman has also built a global conversation around the need to change the status quo in job skills training. His research work and thought-leadership articles are widely published and internationally recognized, and he’s the author of Job U: How to Find Wealth and Success by Developing the Skills Companies Actually Need. He is an international expert in workforce development issues and models. Wyman has an MBA and has studied at Harvard Business School and the Kennedy School of Government and was awarded a Churchill Fellowship.
Rachael Sansom: Managing Director, Red Havas UK
People, Voices of ExperienceSansom speaks to creativity, why Gen Z inspires her, the value of your essential energies and reconnecting to gut instinct.
Motivated By Creativity
With an intrapraneurial mindset, Sansom stepped in to manage the public relations (PR) agency Red Havas in London, when it opened as part of the global network.
“I’m in the game for the love of the people,” says Sansom, who feels working from home has underlined how much this means to her. “Agencies are creative working environments. I’m incredibly privileged to be working with really talented and fabulous people, with strong points of view.”
While managing business and growth, creativity is the core of her personal motivation. The most satisfying part of her work is participating in team brainstorming sessions to ponder creative solutions to difficult business questions: “Creativity can come from anywhere and it can mean different things. It can be creating a campaign. You can be creative in how you manage a client or how you create opportunities for people.”
Sansom notes that the multiple industry award-winning NHS Blood and Transfusion Service’s ‘Missing Type’ campaign, – in which 1,000 organizations removed the A, O and B from their signage and social media branding to bring attention to the ‘missing types’ of donated blood – was catalyzed by the two most junior people on the team.
Inspired by Generation Z
Sansom finds it inspiring that many of the Gen Z junior coworkers have creative outlets and creative side hustles, away from their day jobs, such as designing mobile phone covers. If they’re starting this early, she feels creativity will continue to be a guiding thread through their lives.
She observes her Gen Z team members do not have the same conditioning as Gen Xers, but instead she sees a healthier notion of living in all directions: “They want to look at life in a 360-degree way – they want to work, have a side hustle, do other stuff, travel. Not only is their creativity and entrepreneurship refreshing, but they are also redefining work, relationships and sexuality.”
“I truly think it’s going to be a fundamental generational shift in the dynamics of society,” continues Sansom. “And an interesting challenge for our generation is how can we present ourselves as relevant enough? We have a lot of experience and knowledge, but how do we combine that with what Gen Z is bringing to make something special?”
Showing Respect and Self-Compassion
Sansom feels her moral compass for fairness has been a constant and has built her reputation in both the companies she’s worked in and the market: “I’m very much business is business, but there is no reason why you don’t treat everybody – down to the most junior person – with the same kindness and respect.”
She recommends to be aware not only of the reputation you’re creating through your achievements but also your manner of being, which ultimately becomes credit in the bank with others. She also recommends doing the best you can do while also being realist enough to go easy on yourself when things don’t work.
“You’re not going to be able to win every time, you don’t have to change the world every time, and sometimes things are just what they are,” says Sansom. “So it’s important for people coming up to do their best, and to know if it occasionally doesn’t go how you want, you’re probably still going to be winning 80% of the time.”
Channeling Your Energy As a Leader
Sansom has often been complimented on her bubbly energy and enthusiasm: “I work in an agency. It isn’t an easy business, and you can’t underestimate how much energy is important if you’re trying to bring a team together.”
Sansom is reluctant to admit that men in the workplace can at times, whether consciously or unconsciously, seem to dampen or discredit the energy women bring to the table. She’s definitely had the experience of being told she’s too emotional, which seeded self-doubt in the past.
“The biggest thing you can do to be successful is to be yourself and not listen to the detractors. Just let your light shine.” She confesses her own energy could be considered a bit of the “disco is about to start” in spirit – which absolutely has been a boon and a resource to draw on.
“I’ve become more conscious of my own energy as I’ve become older, and that it’s always flowing in me, but you can also learn to use it and channel it,” Sansom says. “If I’ve got to get a team going, I really think about bringing that energy to the table.”
Similar to the Learning & Development field, PR is full of women at entry level but then dominated by men at leadership level. Sansom feels the industry has a long way to go in valuing the differences in women’s more collaborative approaches to business (more focused on connection than securing transactional benefits), as well as accommodating their total responsibilities, since women often remain the primary caretakers.
Being Inspired to The Next Level
One of her “North Star” mentors, Sally Costerton, (who at that time was CEO and Chairman, EMEA of Hill & Knowlton) succeeded in a very male-dominated environment with major power figures and passed onto Sansom the playbook on how to dissect issues and problems. This insight has helped her overcome obstacles and focus on long-term planning.
“Having a mentor that inspires you, and to a certain extent protects you, will help you get to the next level, even if they’re outside of your organization,” says Sansom. “They will help give you the skills that will up your game and that is absolutely key.”
The leaders that truly inspire Sansom have the human touch: “they are as approachable to the most junior person in the organization as the most senior, and mindful of all of their people. They are thinking about how do we inspire someone at junior level? How do we draw the pipeline through, in terms of people, all the way to the top?”
She also values down-to-earth pragmatism and a genuine supportive approach in backing the team in taking risks, which is a quality she feels is essential to enabling creativity – “the freedom to make mistakes”.
Reconnecting with Gut Instinct
Though it’s not the message she feels she received, Sansom would advise more junior women who want to start a family that it’s absolutely okay to take time out with your kids because you only get that opportunity once.
“Don’t compromise what you want from a family for the sake of your career,” says Sansom. “We need to remember our job is there to fuel our life. It shouldn’t be your life itself. It’s going to be fine it you stop for a bit, if that’s what you want to do, and you will be able to come back.”
Recently Sansom has been reading philosopher Alain de Botton, which to her own amazement, has helped her reconnect with her gut instinct and her own boundaries.
“I used to lead more from my gut instinct, but being in a more male-oriented industry knocked some of that out of me, and I learned to trust my gut instincts less. I trained myself to be more rational than I was emotional,” reflects Sansom. “What reading his philosophy has done for me has made me understand that so much of my gut feeling is right, and I should go back to relying on it more, because at this point, my gut feeling is also being fueled by 25 years of experience.”
Amidst the chaos and trauma of the pandemic, Sansom also feels more people have come to the heart of the matter in their lives. She has taken to wild water swimming, loves art galleries and enjoys beautifying her home – and speculates her own creative side hustle (à la Gen Z) would be renovating old houses with recycled materials.
By Aimee Hansen
Why Introverts Are Needed In the Workplace
Career Advice, Guest Contribution, NewsThe reality is that if you are willing to stretch and grow and be a little bit vulnerable, if you are willing to stop being who people expect you to be and to start experimenting with being curious, listening more, and showing your real quirky self to the world, you may be surprised at the results. When you stop talking only about business, stop trying to be the loudest, smartest, most confident person in the room, you are then able to access your unique introverted abilities and wield them like a superpower.
The Advantages of Being an Introvert in Business
Let’s look at some well known introverts who demonstrate this every day. In his article, 23 of the Most Amazingly Successful Introverts in History, John Rampon tells us that many industry giants are not only introverts but their success shatters stereotypes about what it means to be an introvert in the business world. Among others he shares with us that Marissa Meyer, current Yahoo! CEO, has admitted that “I’m just geeky and shy and I like to code…” He and numerous other sources quote Bill Gates as saying, “ …if you’re clever you can learn to get the benefits of being an introvert, which might be, say, being willing to go off for a few days and think about a tough problem, read everything you can, push yourself very hard to think out on the edge of that arena.”
This comes as no surprise when you look at research done by organizational psychologist Adam Grant. His findings not only confirm that there is no real long-term difference in the effectiveness of introverted and extroverted leaders, but that in some situations, introverts actually outperform their extroverted colleagues. For example, his findings show that introverts really shine in situations where creativity and team cohesion matter. They are more likely to be better listeners and to encourage creativity and to form deep and meaningful relationships with team members.
If you think back over your own personal experiences, you may have found this to be true at times in your personal experience also. Can you remember a time when you listened deeply and collaborated with another individual only to find that you had effortlessly built a relationship without even really trying? That ability is the secret sauce that introverts often don’t even know they possess because they are trying to so hard to act like extroverts instead of tapping into their natural relationship and problem-solving abilities. When introverts tap into their unique ability to listen, collaborate, problem solve and build trust, they are a quiet but powerful force in an organization that helps share a diverse orchestra of talent that works together to create a beautiful symphony of diverse abilities.
A 2002 study by Nassbaum supports this idea and reveals that introverts are in fact more likely to work together to find solutions to problems and to listen to and ask for other people’s suggestions. They are more willing to consider new ideas and are less attached to their own personal ideas. This allows team members to feel valued and free to share their ideas and for clients to feel cared for and part of the problem-solving process when issues arise. When introverts let go of the expectation to come up with all solutions on their own and to be the most engaging person in the room and just let themselves be a safe place for others to express themselves, relationships blossom from that organically.
A study by Rehana Noman in the International Journal of Research in Medical Sciences reveals that more than 79% of introverts rely on their intuition, inner feelings and reactions to make decisions rather than making snap impulsive decisions. This is compared to 50% of extroverts who report making snap impulsive decisions on their own. The most successful introverts know their strength comes from their natural ability to listen not only to their own intuition but also to seek input from others and to cultivate deep long-term relationships one at a time. They may not woo a room of a hundred people in one fell swoop or shake 50 hands in a night, but just like the proverbial tortoise and hare, they move slowly but surely across the finish line. Over time they gather speed as one relationship leads to another and then another. Initially it may take longer for their careers to take off but the willingness to be open and vulnerable can create a feeling of reciprocity that naturally leads to long term relationships and a surprisingly large network of clients, colleagues and referral partners that form a solid foundation for growth.
Supporting Introverts Helps Your Organization Thrive
The problem comes when a workplace is set up in such a way that introverts don’t have a chance to have a voice or use their unique strengths. For instance, let’s look at another study by Adam Grant of Wharton with his colleague, Dave Hofmann of the University of North Carolina at Chapel Hill. They studied a U.S. pizza-delivery chain and found that introverts’ strengths are often locked up simply because of the way work is structured. If in meetings only the loudest voices are given a chance to share ideas or employees are pitted against each other to find solutions, then any solutions presented will naturally come only from the extraverts and solutions that might otherwise be found are squashed by the loudest voices. On the other hand, if meetings are structured in a way that everyone has a chance to speak, or introverts are given opportunities to lead small teams, that creates a culture and space in the organization that allows room for their natural creativity, intuition, and desire to collaborate, and results follow.
How does an organization get the most of our its Introverts? It creates a work culture that allows introverts to be themselves, have a voice, to lead small groups and to have opportunities to build deep meaningful relationships one at a time. By holding space for both personality types, leaders and organizations can access the unique skillsets and characteristics that both personality types bring to the table and reap the rewards of a neurologically diverse and productive workforce.
By: Monica Parkin is a self professed introvert, an award winning International speaker, author of Overcoming Awkward, the Introverts Guide to Networking Marketing and Sales and Podcast host at the Juggling Without Balls Podcast. Find out more at monicaparkin.ca, connect with her on LinkedIn or email her at info@monicaparkin.ca
Jessica Titlebaum Darmoni: Senior Manager, Head of Marketing, ErisX
People, Voices of ExperienceDarmoni speaks to self-educating herself on derivatives, the value of finding your culture match and why asking for more is an astute move.
From Creative Writing to Listed Derivatives to Crypto
Darmoni is a true self-taught financial professional.
After graduating from the University of Maryland with an English-Creative Writing degree, and a backpacking tour of Southeast Asia, she entered into the niche market of listed derivatives. Her CV was picked up online for a marketing role at a technology consulting company. Without knowing much about derivatives or having any industry connections, Darmoni found herself inside an exclusive corner of finance.
At that time, she began reading an industry newsletter published by a journalist/broker John Lothian to learn more about the listed derivatives space. After asking for an internship and working part time for John Lothian News, she went on to become the Head of Sales. Concurrently, thanks to a lot of networking for her role, she was also writing and interviewing for theglasshammer.com from near its inception and for over a decade. She credits a lot of what she has learned to John Lothian as well as The Glass Hammer founder Nicki Gilmour.
She continued to read the Financial Times, thanks to a three year gifted subscription, and has now read the analog paper for sixteen years on a daily basis. She also went back to school for a Masters in Journalism and grew her network in the derivatives space. One of her mentors Karen Wuertz gave her a career-changing piece of advice: get involved with an industry activity.
In 2009, along with her co-founder Leslie Sutphen, Darmoni created the non-for-profit networking organization Women In Listed Derivatives (WILD). At over 1200 women strong, the organization promotes networking and relationship-building among women in derivatives through social, educational and mentoring events.
Reframing the Salary Negotiation
“One of the things WILD taught me was that you should always ask for more in salary negotiations,” recommends Darmoni, who never used to realize how important it was to do so. “In fact, companies could almost expect it, because if you’re on the other side and working for the company, they want you to get them the best deal and ask for the best price. So you want to show that you are willing to negotiate, for yourself and for them.”
She credits a WILD mentor Pat Lunkes for teaching her that when you reframe the salary discussion as part of the interview, it’s not a risk to ask for more but rather a risk not to. Braving the conversation provides another opportunity to qualify yourself and set a tone around your value.
Hearing The Feedback That is Hard To Hear
Darmoni has come to value receiving the feedback that can be hard to hear. She finds even soliciting feedback by asking “why the no” can be very constructive and valuable.
“I used to hate feedback, but I think feedback and constructive criticism is so important. You may have really good intentions and just not know you’re doing something that isn’t working for you,” she says. “The feedback may be really hard to hear and digest, but sometimes it comes from a great place. Even if you may not agree, it’s good to hear it.”
Darmoni provides the personal example of being highly responsive to communication as a matter of practice. It would have been her habit to reply to a message as soon as possible, acknowledge receiving it and promise to come back with a response if she didn’t yet have one, to feel she had closed the loop. Her direct boss challenged her to break this habit and give pause before responding at all.
Now, rather than respond immediately, she steps back and responds only when she has reflected and is ready. Not only does this give her spaciousness for more thought, it shifts her value equation to her insight and expertise, rather than her availability, and helps her clarify her thinking because she’s not focused on just being responsive.
Finding Your Own Cultural Fit
Looking back on her career path, Darmoni stayed in one position for only eight months, when the cultural mismatch was both clear and painful. She emphasizes not to see a poor fit as a missed mark in your journey, but as guidance along the way.
“One of my career goals is to be a Commissioner at the Commodity Futures Trading Commission and I was working for a related regulatory agency. At the time, it felt like such a failure, and I was really disappointed that it didn’t work out,” she recalls. “Now I’m actually very proud of my time there. I think everybody has something on their resume that just didn’t work out the way they thought it would. I went on to find the cultures that I did fit in with.”
While it took getting past the feelings of wanting it to work, Darmoni is glad for the contrast of experiencing a culture she did not thrive in: “I know the dynamic of a team and how important that is, and I’m so grateful for where I am now.”
Shaping a New Asset Class
Darmoni currently works at ErisX, a U.S. based exchange and clearinghouse for crypto spot and derivatives markets. With her current focus on crypto, Darmoni enjoys helping to build a new asset class from the ground up: “Things are still shaking out. The leaders and players are still being developed, and we don’t yet know for certain what the major plays will be.”
As a way to explain Bitcoin, she cites the comparison between gold and Bitcoin as digital gold. Both involve mining, both are fixed in quantity and both have costs associated with mining and storing, so require hedging of risk.
With her passion for regulation, Darmoni would personally imagine there is valuable friction to come from the meeting of the established financial markets and the emerging world of unregulated crypto, though both may have to adjust how they approach the other.
She has a personal hunch that the crypto disruptors might even offer unexpected help: “My personal opinion is that decentralized initiatives may have thought-provoking solutions for problems that the established financial markets have and are working to solve.”
Darmoni admits that her 16-year self-driven love affair with finance, and especially derivatives, comes down to fascination with how much reach the market has in setting the prices of our daily lives and yet how little people know about the market itself, which makes it a powerful industry to be a part of.
The Value of Being Personally Motivated
During a Peloton ride with Robin Arzón that focused on finding your motivation within, Darmoni realized how much she resonated with being internally driven.
“I did not have a financial background so I learned mine through reading, asking questions and establishing relationships. I didn’t know a single person in finance or derivatives, whereas everybody knows everybody in my industry,” she says. “Aim to build relationships with mentors and sponsors. I’ve been lucky to have maintained great relationships with people that have helped me.”
While she used to find FT Weekend’s How To Spend It too frivolous, she admits she treated herself to a wellness retreat she found amidst its page for her 40th birthday.
This woman is even finding her vacations through her passion.
By Aimee Hansen
Dr. Martin Luther King, Jr. (MLK) – The Thinker.
Leadership, NewsNext month, here on theglasshammer.com, I will write on race and societal dynamics and tackle the hard conversations. Today, I want to simply revere Dr. Martin Luther King, Jr. as a great thinker on many topics. He was a futurist and a “systems thinker” about many subjects – including war, democracy and militarism, and made a lesser known speech that is worth a listen today. So instead of posting out of context inspirational quotes from him, I wanted to share this video with you on his thoughts about Vietnam.
He was a man who thought deeply about values and hypocrisy. He understood the effects of economic poverty. He was a man of peace. He was a Capricorn. He wasn’t just a person to quote on a Monday in January to virtue signal in a social media meme world.
He spoke to students about believing in themselves and having a determinism to achieve excellence, whatever their work field of choice, and to create a blueprint for their life. To study hard no matter what and do a good job. What parent wouldn’t like their child to hear a speech like this?
Wherever you are on your journey regarding emotions filtered via subjective life experiences, and reactions to others and their beliefs and thoughts regarding systemic issues that today show up on the political spectrum as politicized topics: I ask you to stop, be a human and listen to this human.
We do not know what Martin Luther King would make of life today. The closest we can get to that is via the voices of his children, and his daughter in particular, Dr. Bernice King. But I do know it would be interesting to hear his intellectual and spiritual take on the goings-on of modern day society.
We want to profile interesting women always on theglasshammer.com and we want professional women of all creeds. If you would like to be profiled or contribute an op-ed or well researched article that the readers of our niche online publication would find valuable, please email nicki@theglasshammer.com. This is a digital campfire for women to tell their stories around, and for fifteen years we have brought you this platform day in, day out as we believe in our values of “informing, inspiring and empowering” professional women.
Enjoy MLK day however you spend it here in the U.S. and happy Monday to the rest of the world.
By Nicki Gilmour, Founder and CEO of theglasshammer.com
OP-Ed: From Gaming to Gowns: Bringing More Women to Artificial Intelligence
Guest Contribution, Women in TechnologyResearch from Gartner predicts that in 2022, 85% of AI projects will deliver “erroneous outcomes owing to bias in data, algorithms or the teams responsible for managing them.” To prevent AI from furthering discrimination, we need to start by looking at the man – and the woman – in the mirror, and ensure that those creating and developing AI technology represent a spectrum of society at large.
Supporting Female Talent to Grow and Thrive
This doesn’t mean that creating a representative workplace is easy. Getting more women and diverse populations into STEM is a slow process, starting with primary education and eventually moving into universities and technical schools, encouraging and cultivating talent at every step in the process. Yet research shows that gender diversity can truly make a profound impact, even to a company’s bottom line. As the co-founder of a female-led AI company, we focus on what we can do as employers to embrace and develop female talent in the workplace. I recognize that this is only one piece of the puzzle, but through the inspiring stories I hear of female coders, engineers, and technologists, I am encouraged that even small steps can make a difference.
For those of us in the retail technology sector of AI, building a workplace in which female talent thrives is especially important, as our customers are primarily women. Yet my personal work history is rooted in a much more male-dominated side of the AI industry – gaming. I started my career at a gaming startup in San Francisco where I was the first female engineer. I noticed a palpable difference when other female engineers slowly joined the team. The team dynamic changed immensely, including the team communication and strength of interpersonal connections.
At Lily AI, our initial focus on fashion and apparel within the retail space naturally attracted women to the team more easily than gaming. As we grew the company and hired more people, it became evident that having personal experiences with online shopping – whether as a male or female – brought an additional depth of understanding to the product, and the challenges of search and personalization on e-commerce sites. Still, while our styling team is most predominantly made up of women, our engineering team has taken the most concerted effort to find a gender balance. We try to be intentional about creating diversity through hiring, through our workplace culture, and in mentoring female engineers – and are currently at over 52% women on our full-time staff, a rarity within Silicon Valley.
From our experience in growing Lily AI, we’ve found there are three main elements to focus on to help promote gender diversity:
Inspire women studying engineering
In order to have enough female talent to create gender diversity in engineering companies across the country, encouraging girls and women while they are still in school is key. Social influences still steer some girls out of STEM, and that cultural discouragement can be counteracted by showcasing female trailblazers, especially in fields like AI. We try to get out into the community, speaking to young girls and college students, offering internships and making ourselves visible as women in AI.
Encourage career growth through mentorship
Through both formal and informal mentorship programs, it is essential to be intentional about nurturing female engineers’ career paths. It is pivotal to not only hire women into AI teams, but to ensure they have the resources they need to reach leadership positions.
Create a culture that provides equal opportunities
In addition to paying women equal wages for equal work, prioritizing workplace benefits like flexible hours, remote work, and showcasing a track record of successful maternity leave is essential. My co-founder is currently on her own maternity leave, intentionally setting an example for the women and men at our company that this time away is not just offered, but encouraged, and that having a family does not stunt your career path at Lily.
There is still much work to be done in creating not only gender diversity in AI, but also a broader range of racial and social diversity within the tech industry at large. I am encouraged by progress we’ve made, such as currently having such brilliant women leaders on our board like Maha Ibrahim, Vanessa Larco and Marigay McKee. These women in leadership are an inspiration to me, and will hopefully be beacons to other female talent across industries.
Sowmiya Narayanan is the co-founder and CTO of Lily AI. She previously worked in technology leadership and software engineering roles at Box, Pocket Gems, Yahoo! and Texas Instruments, and has a Masters in Electrical and Computer Engineering from the University of Texas, Austin.
Betsy Bagley: Co-Founder and Director, Pulsely
People, Voices of ExperienceA Family of Diverse Backgrounds
Bagley grew up in a family she affectionately calls “her parents’ collected children.” Not only did she have her three biological siblings, all who went on to become college educated, but her parents also adopted two boys out of foster care and became the guardians of four orphaned children.
While all ten children came together as one family, the impact of their different backgrounds, when it came to education and their ability to thrive, was evident to Bagley even as a girl. From the start, she learned to recognize the unique skills and strengths each individual brings, and then ask what support did they need in order to fulfill their potential.
“It enabled me to witness early on that not everybody gets the same support, which means it’s not really a level playing field. Even though we all came from the same family, we started at different places and there’s only so far the family could take us,” reflects Bagley. “That made me curious about other people’s experiences and how we create a more equitable opportunity when we bring people with different backgrounds into a workplace.”
Monitor Bias by Impact Not Intent
Across her journey, Bagley has moved from working with women and their individual challenges towards working with organizations and the systemic advantages and disadvantages that inhibit equitably supporting the success of different pools of talent.
With Catalyst, she witnessed that leaders are often quick to dismiss industry research around the business case for inclusion as too disconnected to their business. So Bagley began doing bespoke research with organizations, which was powerful in influencing leaders but expensive, resource-intensive and unscalable.
In co-founding Pulsely, Bagley has created technology-based diversity, equity and inclusion measures that are accessible, fluid and actionable for all kinds of organizations. She assesses diversity (representation within a company); inclusion (whether different demographic groups feel welcome, supported and able to be authentic in the workplace); and equity (whether different demographic groups are having similar or disparate experiences of that workplace).
When it comes to how to reframe the DEI conversation to navigate it constuctively, Bagley encourages separating intent from impact.
“What you will often hear is leaders defending their intent: ‘So are you saying that we discriminate? Are you saying that we aren’t fair?’,” she summarizes. “But the opportunity is if we can recognize that despite our best intentions, our decisions sometimes have impacts that we don’t intend. It’s important to be curious about the cumulative impacts of individual decisions, along with organizational systems and policies.”
Look For Patterns Not Decisions
A previous mentor at Catalyst imparted upon Bagley that it’s important for organizations to understand that each individual talent decision can make perfect sense and be defended, at the level of each decision. But it’s the patterns of those talent decisions that you have to look at, and that’s where you see the potential for bias.
“When the patterns of your decisions consistently favor a certain demographic group, it’s important to have conversations about that,” says Bagley. “No, it’s not our intent, and yet look at the result. And what message do people who aren’t in that majority group receive?”
One piece of research Bagley finds compelling reviewed performance appraisals in the military. When looking at the objective scoring, there was no difference between men and women’s scores; it was equitable. But in subjective descriptives, the use of adjectives was incredibly different based strictly on gender – more task-oriented for men, more relationship-oriented for women. That subjective difference matters.
“These are patterns I want to shine a light on,” says Bagley. She feels that 2020 helped to do so at a collective level, so now investors, boards and employees are holding organizations more accountable for how they manage diversity and opportunity within their workforce.
Taking the Lead on Accountability
“The organizations I experience that are creating the best opportunity for progress are where the leaders are role modeling a willingness to engage in difficult conversations and admitting where they’ve made mistakes,” notes Bagley. “It’s a different place to begin the conversation.”
She cites an example during her Catalyst consulting where women at one company revealed that the word cloud differences based on performance appraisals were all derived from reviews written by women themselves (despite their own best intentions and yes, creating different outcomes).
“Instead of trying to accuse, blame and shame others, those stories that inspire real change are where people are saying we’re all part of the problem, so we all need to be a part of the solution,” says Bagley. “Those conversations where the people leading the conversation are not there to point fingers, but to be vulnerable themselves.”
Connecting the Dots to Qualify Yourself
Early in her career, Bagley shifted between positions as she moved with her husband ’s work. So when recommended for an interview at Catalyst, she didn’t have the traditional Ivy League background, impressive titles or big roles, but she was able to demonstrate why the value she brought uniquely qualified her.
“It’s your job to connect the dots in a way that makes sense for the job that you are applying for. You don’t just throw your dots out there and expect somebody else to connect them,” says Bagley. “That makes it too hard to hire you if you’re not the natural choice. You have the opportunity to connect the dots and build the story for why you’re the best candidate.”
For Catalyst, Bagley had the advantage of receiving a competency-based interview challenge related to the job, which often is more objective than a resume and helpful in qualifying non-traditional candidates.
Furthermore, she made a point of giving an evidence-based narrative of her skills and experiences, such as being entrepreneurially minded, being successful in building business through her network, and using her analytical skills to create and implement research: “I pulled different examples from different roles and projects to demonstrate the competencies that they were looking for.”
“On the other side of the table, I also need you as an interviewee to help me to make the connections with what we’re seeking,” she advises. “It can’t be so much work for me as an interviewer to figure out whether you’re the best candidate. So don’t just show up, say here I am, and wait for me to see how right you are.”
Solutions That Work For Everyone
Bagley notes that the work-from-home environment of our times has put pressure on parents and especially mothers of school-age children, though it’s hitting fathers as well. She hopes that organizations will recognize it’s not a time of individual challenge, but a call to change how we organize work to equitably support the valuable contributions of our full team of talent – such as allowing more agile and self-determined work schedules.
Also during the pandemic, she discovered that hiking is her true happy place, with her eyes set upon a move to the Blue Ridge Mountains in the future. She can also be found escaping into a great fiction novel. Investing her energy in extended family is what most feeds her soul.
By Aimee Hansen
Personal Transformation in 2022: What are You Harmonizing With?
Career Advice, Career Tip of the Week!The messy process of transformation, the surrender of what has been for what will come, both terrifies and excites us. As humans, we face uncertainty in the transformation journey many times in our cycles of personal growth.
It is partially the willingness to go the liminal place of uncertainty that determines our capacity for personal evolution.
We also face a challenging matter the caterpillar does not: how resistant the human ego can be when it comes to letting go of who we have perceived ourselves to be, and the worth and value we have attached to it.
Separate Your Worth From Your Roles
Identity, according to Psychology Today, “encompasses the memories, experiences, relationships, and values that create one’s sense of self.”
In her book Warrior Goddess Training: Become the Woman You Are Meant to Be, Heather Ash Amara speaks to how we often attach value or self-worth to the roles we play within our lives. Any role that we identify with, no matter how valuable it may be to our sense of self, also becomes a too narrow script to ultimately live in.
A role can range anything from a “loving mother” to a “successful executive” to a “good friend” to a “resilient entrepreneur.”
We tend to have a script for every role we play, one that was often written before us. How you perceive yourself and how others perceive you can become a trap. Being stuck to being something you have been proud to identify with can be as much of a cage as being boxed into a role that you never asked for, if you have to keep acting out the script of that role to feel worthiness.
If you’ve attached to the image of being a world traveler, you might buy a ticket when you truly crave a home. You may not even be able to admit to yourself that you crave a home. If you’re attached to being a loving mother, perhaps your script does not include taking the personal break you really need. If you’ve attached your worth to being a good friend, you may have written yourself into a contract of being available more than what is now kind to you.
In order to be free to move authentically in our lives between roles, to both redefine who we are and to expand, we must be able to release ourselves from any script we’ve attached our worth and value to.
So take stock of the roles you are playing:
When it comes to change, we have to be willing to question where we have displaced our sense of worth. We rather come to source it from our inherent selves and sometimes tear up or simply re-envision our scripts to fit who we are now.
As Brené Brown often speaks to, we have to stop hustling for our worthiness, which ultimately comes from shame and fear we are not enough. We must realize, as Meggan Watterson writes, “Worth is not given, it’s claimed.”
From a place of knowing our inherent worth, we give ourselves permission to shed who we have been without losing our sense of value in the world, and more importantly, our connection to ourselves.
Harmonize To Where You Want To Be
Inside of personal change, there is often a time of dissolution between a previous reality and the one that you are moving towards. And while you might not be able to see it, you can still harmonize towards where your inner awareness is taking you.
Imaginal cells are like the blank slate of the becoming inside the chrysalis. The caterpillar is gone. Possibility exists. At first, imaginal cells operate like disconnected islands and appear to be a threat to the organism. It is only once enough imaginal cells begin to vibrate at the intrinsic tune of butterfly and communicate with each other that they reach the tipping point of collectively becoming the butterfly.
Often, a time of transformation does involve re-imagining our lives. It’s not only new outcomes we might envision, but begins with our beliefs about ourselves, others and how the world works, as these are often shaping the reality we are operating within. If all the cells still vibrated at caterpillar, the change would never occur.
As Joe Dispenza writes in Breaking the Habit of Being Yourself, “a state of being means we have become familiar with a mental-emotional state, a way of thinking and a way of feeling, which has become an integral part of our self-identity.”
Just as with roles, the truth is that we can derive worth and value and reward from our limiting beliefs about ourselves and the world, even if that value is the ability to stay comfortable inside of our limitations. We must not only be able to see the pattern, but desire to evolve, by actively challenging the more well-oiled perceptual pathways within so that we shift to and harmonize at a new level. As we begin to do this, we notice change begins to happen.
In her book How To Do The Work, Dr. Nicole LePera, also known as “The Holistic Psychologist”, shares her writing practice of leaning into growth through her Future Self Journaling prompts she used to ground new experiences in her body.
For the new experience she wishes to cultivate (eg restoring balance to her nervous system), LePera writes what she is practicing today, why she is grateful to be practicing it, what she is doing, how will she know when she is doing it and what the change will allow her to feel.
This journaling practice is a way to resonate more with the woman she is becoming and with the balanced nervous system she wishes to cultivate. Often we need to practice not only thinking in the direction we are moving, but feeling into it. This act of attention is infusing the conversations happening within the cells with a new way of being within the body.
Even when we don’t know our next big landing place, we can often feel the internal pull to evolve from within even as we must overcome ourselves, just as the being in the chrysalis must release the caterpillar to the open possibility of the imagination of cells.
Are you able to release yourself from the bounds of roles in which you have previously cast your worth? Are you able to harmonize more of your feelings and thoughts and actions with the being you can feel you are becoming?
In the uncertainty of the chrysalis and transition within a human life, this may look like nothing. But little by little, these small practices become the change.
By Aimee Hansen