Focus on people, not just projects – that is the “aha” moment Sofya Pogreb had recently when a colleague paid her that compliment. “Spending time working with my peers, mentoring people and trying to understand their needs helps me problem solve and ultimately lead,” she said, adding that companies need to realize that their success lies more in their people and talent than anything else, especially in the fields of technology and finance.
Born in Moscow, Pogreb moved to New York City when she was 14. She attended MIT in the 1990s with the intent of majoring in political science and becoming a lawyer. But it wasn’t long before she realized that most of her fellow students were pursuing computer science, not political science, and although the first time she’d ever touched a computer was her freshman year, she ended up with a double major in computer science and finance.
Pogreb was awarded internships at HP and Intel, and was particularly grateful for her designation as recipient of the “Intel Women in Engineering” honor, which paid a large part of her tuition.
Fascinated by marrying technology and business, she joined McKinsey & Company. “I loved working with smart people, and I enjoyed the variety of projects that the consulting life gives you the opportunity to experience,” she says.
After eight years, she left McKinsey, in part to avoid extensive travel, and landed at PayPal where she grew to run its Americas Risk Management division, leading a team of 40 risk professionals. One of the accomplishments of which she’s the proudest was her role at PayPal helping them assess the risk and reward tradeoff, considering such aspects as how aggressive they wanted to be on fraud and how liberal they wanted to be with merchants.
“My recommendations had significant financial implications, and that was a major change from a consultant relationship, where you give advice but your head is not on the line, so to speak. At PayPal, I had the opportunity to live and breathe the numbers every day.”
A True Fit at TrueAccord
Early in 2015 she left to join TrueAccord as its COO.
She is excited about the challenges inherent in her new position, although she admits she never thought she’d move from a stable corporation to a startup. “When this opportunity presented itself, the leadership team made me feel comfortable I could make it work. I see it as a once-in-a-lifetime opportunity.”
Pogreb sees TrueAccord as leading an industry sea change. “I found the passion of the team to be contagious,” she says, since the debt collection industry is ripe for a change. Although the market is significant, there has been less innovation in the past century than almost any industry.
“We believe there’s a huge opportunity to take the techniques that have been used in marketing and risk management and apply them to this industry. Everyone dreads the call from a debt collector, but what you’re trying to do is have a conversation. Through technology we can identify the right tone and language for each consumer based on what we know about them and then use automation to remind people when bills are due.”
Abandoning Assumptions about the Workforce
Pogreb had two assumptions when she started her career – neither of which turned out to be true. The first was that if she worked hard, she would be appreciated and success would follow. She did find that applicable in the early stages, when her career success was driven by working really hard and being the person on the team that the leadership could always rely on.
“As I became more senior, though, willingness to work hard became less of a factor and can even work against you,” she says. “Managers are not looking for me to work hard, but want me to be a strategic thinker and a leader.” She says this continues to be a challenge for her, but also a blessing since these days she can’t put in as many hours with a young family to attend to.
“Managers are not looking for me to work hard, but want me to be a strategic thinker and a leader.”
Pogreb’s second assumption was that she would be offered a well-defined career path, one that laid out how and when she would advance.
“This was never true,” she says. “You can’t count on your employer to map things out. You always have to have a vision in your head of what you’re working toward, and while it’s likely to change, you always have to be heading down a path you have defined.”
She adds that each decision can close some doors, but each one also leads to a learning experience, even perhaps showing you that what you thought you wanted isn’t what you had expected, and it’s time to build a new path.
Pogreb had that experience herself, when she took a break from consulting and joined a large bank, on a quest for a better lifestyle and working hours. “Professionally I have never been so miserable,” she recalls, adding that everyone has different needs but it was not for her. “Not being pushed resulted in my problem-solving skills deteriorating, and that was a huge learning moment; I overshot on my quest for lifestyle.”
However, she adds that it was still a valuable expertise, because it helped her learn about herself and what she needs to be satisfied in her career.
She suggests that women share their vision with their mentors and sponsors, who can then be aware of opportunities that might fit.
She has found sponsors to be vital to her career ascent – and they don’t have to be women, contrary to advice she had initially heard.
“When I remember all the sponsors that I’ve been lucky enough to have, most of them have been men. Men have done wonders for my career by exposing me to opportunities and supporting me when it came to promotions and new responsibilities.”
And that’s the outlook she brings to TrueAccord. She appreciates its diversity in race, gender and age but knows that the important thing is to hire and promote the person who can do the job the best.
A Homegrown Role Model
Pogreb’s work ethic has always been modeled by her mother, who was 40 when she brought her to the United States. A music teacher by training, she had hoped to teach but found it too frustrating to be expected to praise children who weren’t prepared for their lessons.
Instead, she went back to school, supporting the family by cleaning and babysitting, and became a nurse, despite a lack of medical background.
“When I start to think about any problems in my career, I focus on her trajectory — her career path was survival, with no mentors or sponsors. I admire her for pushing through and doing whatever it took to succeed. That’s what I intend to do for my family, but I know it’s a luxury that I can also work in a field I am passionate about.”
As a single mom to an eight-year-old and an 9-month old, Pogreb is devoted to providing that stable life for her children and appreciates that her company provides ample flexibility for her to balance her family priorities with work.
Though free time is hard to come by, she used to be a competitive ballroom dancer, specializing in the quick step tango. She hopes to eventually go back to it since it’s an activity that can be enjoyed at any age. And, she finds that dancing is the perfect metaphor for career success: “You have to work together to be successful.”
By Cathie Ericson
Embracing Our Differences to Unlock Possibility
Guest Contribution, NewsThere are a few forces shaping business today, making it ideal for women to create greater impact than ever before.
Today, Fortune 500 companies such as IBM, Yahoo and Xerox have women at their helm. Women own almost a third (29%) of all businesses in the US, and women-owned businesses generate $1.3 Trillion Dollars in revenue annually. Since the beginning of time, we as women have been pregnant with ideas and creativity. As mothers, sisters, and daughters, our traditional roles at home have built-in business leadership functions.
But first, we have to accept that we are different from men; and that there are genetics at play that make us uniquely different from them. But this difference should not to be judged as better or worse – just different! These intrinsic differences are what we can leverage today into veritable business successes that impact our communities and the world at large.
It’s an exciting time to be a woman in tech and business in general. What once was a disadvantage has now become a strength. Smart businesses are recognizing that our perspectives are vital to their success. Our input and contributions are no longer considered niceties, but rather necessities.
Google Diversity Evangelist Jewel Burks recently shared that the measure of true diversity for companies such as Google is ensuring that they reflect on the inside what customers look like on the outside. This is highly insightful in understanding the diversity imperative. We cant serve our customer base well, if we can’t understand their needs. The currency for the long-term success of business is diversity.
Unfortunately, many women have yet to recognize and embrace this power. They believe that, in order to be successful in male dominated areas, they have to behave or act like men. This is counterproductive, because our unique perspective and difference from men is what is needed to create the complete picture. Our skills, thoughts, and dreams are significant because they are often new and different. When we think we need to act like men in order to be successful in business, we limit ourselves and throw the entire equation off balance. It’s like walking with two left feet.
Our significance lies in embracing our talents and raising them to a level of excellence. Small hinges swing big doors , and so it is with our contributions. They matter and can make a huge impact. I have always embraced my differences, as they are what have created so many opportunities.
In a left-brain or right-brain world, it has always been difficult for me to be “whole-brained.” This has been a struggle my entire life. People ask me, “What are you – a techie or a creative? Left brained or right brained? Artist or scientist?” The answer is both! I love technology as much as I love the creative. I am a writer at heart. Throughout my life, I’ve sought opportunities that would allow me to express both. But for a long time, a whole-brained approach was frowned upon, especially in places where people perceived it didn’t fit. Some of my engineering reports were deemed too flowery and verbose, perhaps more suited for a novel. I felt I needed to make a choice between the two, and people often demanded that I make a choice.
As technology grew and started taking over all our lives, a lot shifted. For example, marketing companies were required to become technology and media companies. They needed to understand online marketing, mobile platforms, analytics and know how to leverage new technology mediums. I found myself at the confluence of art and science. New innovations required the artist to think like the scientist, and the scientist to think like the artist. Suddenly, my kind wasn’t just wanted; we were in high demand. What had been a point of contention in the past became my calling card. I remember clearly when the shift started to occur.
At Boeing Digital Cinema, I had helped develop the technology to deliver movies digitally. One day, I was watching the movie Crush with other engineers – after we had encoded it but before the director previewed it. I took one look at the screen and noticed a very thin white film over it. When my colleagues said they couldn’t see the white film, I thought perhaps I needed to get my eyes checked and let it go. To my surprise, when the director walked in, he stopped in the middle of the theater and said, “The contrast ratio is off – the blacks are not as black as I need them to be.” referring to the pixels.
I have always enjoyed a good narrative, always paying attention to both the esoteric and the mundane. Working on digital Cinema was supremely rewarding for me because I realized then that I could see what the directors saw and understand what the engineers knew. I could work with engineers to create solutions without requiring directors to sit through hours of torture doing signal processing (a purely engineering function). I could also talk to directors in depth about the narrative to attain a beautiful balance between art and science. And I loved and enjoyed the process!
I had found my sweet spot. My whole brain was now in demand, to a point where I started my own business Next Galaxy – a technology and content solutions company have since done business with the likes of Microsoft XBOX, Coca Cola Company, Tribune News, Toyota and over 200 radio stations. I was even approached by producers of ABC’s highly popular show The Bachelor to help them in casting season seven, leveraging both Internet and traditional avenues. I thought of my whole-brain personality as not fitting in anywhere, yet it was that difference that allowed me to ultimately create the magic. Being uniquely me is what has proved to be invaluable in an unbelievable way.
It is only when we embrace our difference that we can unlock the door to the possibility of offering the world something new that doesn’t exist.
Career Tip Of The Week
Career Advice, Career Tip of the Week!Beware of job myopia. Do you know the bigger picture?
Becoming a Leader or a senior executive usually requires having a holistic and bigger picture view of the business and the industry that you are working in.
When meeting with someone in your firm or a client, remember to ask broader questions that can advance your knowledge in this area as well as talking about the direct issue at hand.
Welcome to Career Tip of the Week. In this column we aim to provide you with a useful snippet of advice to carry with you all week as you navigate the day to day path in your career.
By Nicki Gilmour, Executive Coach and Organizational Psychologist
Contact nicki@glasshammer2.wpengine.com if you would like to hire an executive coach to help you navigate the path to optimal personal success at work.
Voice of Experience: Ronya Corey, Financial Advisor, Merrill Lynch
People, Voices of ExperienceShe began her college years as a pre-med major, but after her first semester, she knew she wasn’t following her heart — and, to top it off, she hated the sight of blood. After changing her major to economics, she interned at several organizations over the course of her four years of college, but it was while she was interning at Merrill Lynch that she realized what she wanted to do for her career.
“Watching my father’s financial choices made me realize that I wanted to educate and help families not only live for today, but save for tomorrow. My dad was an amazingly loving father, but he was also far too generous and short sighted with his money,” Corey said. “If you needed $5 dollars and that was all he had in his pocket, he would give it to you. That mindset of only living for today made him literally have to work until the day he died.”
Guiding Clients to Find Their “Red Mercedes”
Corey says that her work is satisfying every day, as she guides clients to make smart decisions about their money. She says that among the types of retirees — those who spend too much in retirement on an annual basis and those who spend what they should — the most fun are those who don’t spend enough.
She cites a client, Jane, who is in her 90s and still teaches online courses for senior citizens at a community college. Though she and her husband never made exorbitant amounts of money as educators, fortunately they were great savers. As Corey tells it, Jane is now widowed with more money than she needs for her life expectancy, and her son and his wife are spendthrifts so she has been pondering how to best utilize her money when she is gone.
After working with her estate attorney to create a trust for her son and establishing various charitable gifting options, Corey returned to a thread that had run through their past conversations – Jane had always wanted a red Mercedes.
“So every call thereafter, I asked her if she had bought her red Mercedes and encouraged her to do so. About a year later, she called to tell me she actually went out and purchased a red Mercedes. She couldn’t be happier — she mentions it on almost every call we have had since. So now, it’s a story I retell to allow people to envision to buy or do whatever their red Mercedes means to them.”
Of course, Corey also counsels clients through the more mundane challenges their retirement may provide, such as rising health care costs. And, prolonged life expectancy poses a number of financial hurdles for many clients – whether it’s saving enough to meet their retirement objectives or being cognizant not to spend too much in retirement.
A Role Model for Younger Women
As the highest-ranking woman in the DC office – both past and present – Corey wants to be a role model for the young women in her industry, where the message she had always received were that only men were considered “the large producers.”
“I want them to know that if the daughter of two immigrant parents who was born in West Virginia and went to a state school can do it, so can they if they put their mind to it,” Corey says.
She is currently building a team of women to service her clients. “It isn’t unusual to see an all-male advisor team, but it is unusual to see it the other way around.”
Since many men in the household still handle the investments for their families, she finds that working with a woman can bring some vulnerability and can be a culture shift. “As a young woman in the business, I strive to know to know more than my male counterparts in order to win new business.”
As part of her role model commitment, Corey also started the local chapter of Merrill Lynch’s Women’s Exchange in 2009 to reach women at all levels throughout Washington DC, Virginia and Maryland. Participation in the organization, which fosters mentorship and growth for women in the firm, has allowed her to meet and learn from the most successful women in the industry.
Her advice to young women? “Learn something new every day. Knowledge is power.”
On the Family Font
Corey and her husband, Devon, took advantage of their pre-children years to travel the world. “Now my hobby and love is my family – my husband and my two bundles of joy – Naill, age two, and Kaia, age one.”
By Cathie Ericson
Men Who Get It: Mark Pestrella, Chief Deputy Director for Los Angeles County Department of Public Works
Men Who "Get It", PeopleAs the Chief Deputy Director of the Los Angeles County Department of Public Works, Pestrella is essentially the COO of all types of infrastructure that protect residents from natural and manmade hazards in Los Angeles County. With a service area that covers 4,000 square miles and 88 cities including Los Angeles, the department is made up of special districts that provide emergency services, waste management, water resource management, development services, transportation services and public building construction.
With a background in engineering, Pestrella started with the department as a civil engineer assistant, designing and reviewing storm drains.
Now 28 years later, his role as overseer for the 4,000 employees at 78 facilities involves “managing people, not things,” he says. “We have a large and very diverse workforce, which allows us to operate at optimum capabilities.” Pestrella knows that having a diverse workforce enables them to serve a diverse community, but it’s more than that. “If you are trying to create solutions without a group that reflects diversity in education, gender and culture, you’ll get a siloed response.”
Raised With Diversity
From a business standpoint it’s clear to Pestrella that the diversity of his team has to reflect the community, but he emphasizes that it’s also a personal value for which he credits his family dynamic. As a Pacific Islander, his father came to the country as a minority, but says he was “put in the box of mainstream white males.” Growing up with four sisters, a strong mother and a dad who believed in tolerance helped form his thinking, augmented by his childhood in San Bernardino, Calif., an area ripe with diversity.
Addressing and Overcoming Blind Spots
While acknowledging that everyone has blind spots, Pestrella says that he works consistently to address his, even asking trusted colleagues to help him identify them.
Public Works is primarily an engineering organization and as such, has historically been predominantly a male-based agency, but under his guidance, gender recruitment has improved greatly. Even so, he knew he had to address intolerance.
“I could see it happening throughout the organization, where the women were feeling they had to be superheroes to think they deserved a promotion,” he says, adding that in extreme cases he’s had to fire people whose blind spots were interfering with their ability to treat people with equity.
One solution he sees is for men to acknowledge and value differences, rather than seeing them as problems. “We’re being taught you can’t act like anyone is different but that’s not true, and not the best way to deal with gender diversity. There are built-in biases that we have to understand, respect and deal with.”
For example, he says that the way men approach a woman boss often should be different because their styles are usually different. As an example, the first woman director of Public Works for L.A. County is Pestrella’s boss, and he knows that when he comes to her with an issue, she wants him to also offer two or three solutions and then allow time for her to process them. “You have to educate yourself that there are some differences in style.”
And blind spots aren’t just for men. He recounts a woman employee who was so frustrated with the department that she wanted to share her concerns publicly through a complaint. Pestrella says she was one of the department’s best engineers at the time and had potential to be a top leader. He knew that her blind spot was causing her to miss the bigger picture. “She was hearing what she wanted to hear,” he says. Ultimately he was able to broker an arrangement where he would meet with her monthly to discuss her concerns in lieu of her continuing with her complaint. “I wasn’t trying to change her mind, but I felt that she was making a mistake in waving the woman flag. I was able to address her issues, and she has progressed in her career path.”
A Successful Technique To Start New Employees on the Path to Success
Pestrella believes much of his managerial success comes from a successful technique he uses with new employees. He’ll schedule an introductory meeting, and to ensure that he is in the right mind set, he turns off his computer and devices for a few minutes before they come in. “I want to make sure I am meeting them with an open mind,” he says.
They then embark on a meeting where there’s no note taking, just an opportunity for the new employee to share his or her background. “Over the years, it’s been an unbelievable journey of getting to truly know the people who work with me, and a real asset to establish that trust right off the bat,” he says. “I learn things about people I would never have imagined and almost without fail, I know I would have put them in a different box when I compare what I would have thought about them had we not had the meeting and conversation.”
Though he identifies himself as a private person, he makes a point to coach his employees and says there are several women over the years with whom he has felt comfortable sharing his philosophy. “When I see people who have great potential and the drive to be a public servant, it’s natural to want to share with them what has been successful to me.”
By Cathie Ericson
Rising Star: Betsy Wille, Senior Director, IT Risk & Information Security at TIAA-CREF
People, Rising StarsBy Cathie Ericson
Six Ways to Advance Your Career by Leading “Like a Girl”
Career Advice, Guest ContributionGenerally speaking, women think, relate, motivate, and assume responsibility differently from men. But if you’ve ever considered your natural leadership style a liability, think again. As the popular Always campaign demonstrates, doing anything “like a girl” should be a point of pride. (It’s time to free yourself from any lingering notions of joining the “old boys’ club.”)
In a connected global marketplace that’s driven by engaging communication, collaboration, and collective buy-in, many “feminine strengths” (which, to be fair, many men also possess and use quite effectively) are suddenly in high demand.
That said, here are six suggestions to help you tap into the power of feminine leadership.
First, gain a better understanding of your feminine “power tools.” No doubt about it: Traditional models of powerful leadership (think command and control) are on their way out. Meanwhile, a more flexible, inclusive incarnation of power — one that comes naturally to women — is becoming more entrenched.
Gloria Feldt, one of the coauthors of my book Leading Women, says instead of pursuing “power over,” women prefer to think in terms of “power to.” Yes, your team may accomplish enough with a dominating leader—but they’ll accomplish more with one who helps them tap into the power to accomplish, grow, and use their individual and collective strengths.
Speak up more often. Many female leaders consciously marshal their words so as not to be perceived as “too chatty” when there’s an important job to do. But actually, research suggests (and you may have noticed yourself) that men speak more at meetings. My coauthor Claire Damken Brown, PhD, points out that when women talk, we provide details and seek cohesion, so as long as you keep your responses focused, don’t feel that you have to be “strong and silent” to be an effective leader.
Don’t keep it all business, all the time. Women’s emotional intelligence makes us natural connectors. Use that skill to your advantage. When you allow yourself to “get personal” and nurture your relationships with team members, you will put them at ease, positively impact their motivation and engagement, and strengthen their loyalty. I love my coauthor Birute Regine, EdD’s, perspective on feminine emotional intelligence. She says it’s not a “soft skill” at all and is actually quite hard to acquire if you lack it. (It’s not the kind of thing you can master in an afternoon seminar!)
Take your place at the podium. Even if you dread speaking in public, I urge you to actively cultivate this skill. My coauthor Lois Phillips, PhD, points out that in today’s business world the podium is truly the “head of the table.” It’s a place to build credibility and expand your audience. Take advantage of women’s natural tendency to share information that empowers others and to connect with your audience by noticing and responding to their nonverbal cues.
Collaborate your way to the next level. Collaboration is definitely a buzzword these days — but as many leaders have learned the hard way, there’s a lot more to it than simply asking a group of people to sit at the same table and work together. Birute Regine, EdD, says that women are great at up-leveling group work to something greater than the sum of its parts (a real phenomenon called “collective intelligence”). This is because we emphasize turn-taking, equality, empathy, and respect for others’ opinions — conditions that must be present in order for group members to feel comfortable expressing outside-the-box opinions and taking risks.
Bring other women on board. If you’ve attempted to reach success as a rugged individualist, you know the journey can grueling, lonely, and maybe even lacking in satisfaction. Good news: It’s okay (and encouraged!) to tap into women’s collective power. For millennia, women have relied on their “sisterhood” for advice, support, and help. And today, I see a genuine women-helping-women movement taking shape. In business, in philanthropy, in our communities, and more, women are consciously joining forces to cocreate, to give one another a leg up, and to make life richer and more fulfilling.
So be vigilant for opportunities to join forces with other women. Offer others your time, insight, empathy, and aid — and accept those things in return. I truly believe when enough “hands that rock the cradle” join together, we can help rule the world.
Male or female, building a successful career isn’t easy. So, women, don’t force yourself to be what you’re not. I, for one, am excited that the changing face of leadership is displaying more and more qualities that are traditionally feminine — and optimistic about what this means for women’s future in business.
Author Bio
Nancy D. O’Reilly, PsyD, is an author of Leading Women: 20 Influential Women Share Their Secrets to Leadership, Business, and Life and urges women to connect to help each other create a better world. As a clinical psychologist, motivational speaker and women empowerment expert, O’Reilly helps women create the satisfying and purposeful lives they want to benefit themselves, their families and their communities. To accomplish this, she devotes her energies to fulfilling the mission of the Women Connect4Good, Inc. foundation, which benefits from her writing and speaking services. O’Reilly is the founder of Women Connect4Good, Inc., and for seven years she has interviewed inspiring women for online podcasts available on her website.
For more information please visit http://www.drnancyoreilly.com and follow the author on Facebook and Twitter.
Addressing your skill blindspots | Career Tip Of The Week
Career Advice, Career Tip of the Week!Addressing your skill blindspots.
Many people who I coach talk to me about gaps in their professional development ( either their firm doesn’t provide it or there is something specific that they want to develop that isn’t necessarily easy to learn in a course).
Make a list of the tasks or areas that you feel you need to be better at. Writing it down ( identifying it) is the first step to making a plan.
By Nicki Gilmour, Executive Coach and Organizational Psychologist
Contact nicki@theglasshammer.com is you would like to hire an executive coach to help you navigate the path to optimal personal success at work.
Voice of Experience: Sally Boyle, Partner and International Head of the Human Capital Management Division, Goldman Sachs
People, Voices of ExperienceUnlike many women who chart a clear path as working moms, Boyle considered taking a break from her law career before her maternity leave and broached the subject with her female boss. “She instead encouraged me to take a master’s course during that time,” Boyle recalled. Her boss was writing a book on employment law, and suggested that if Boyle chose her topics carefully, she could parlay what she was learning in school into helping her write the book.
“I was a little taken aback when she arrived at the hospital with flowers and an enormous parcel of law books, but it was good advice,” Boyle said. While she found it challenging to study with a baby, overall she felt it was the perfect opportunity to keep herself connected with academic law and her boss.
Within 14 months she had her second son and continued to work towards her master’s degree, and then three years later, she decided it was time to go back to work. Her boss was committed to helping the next generation of women live more flexible lifestyles, and Boyle opted for a part-time schedule, since her barrister husband traveled frequently.
Several years later, deciding to ease back into full-time work, she took an interim job at a smaller firm outside the city. But after three years, she was yearning to be back in London, so activated her network and joined Goldman Sachs in 1999.
The firm was about to go public and having an employment lawyer in the London office was a new venture for them too. “It was the best job in the city. I was giving advice in a territory that spanned different cultures and covered 40 cities.”
Then in 2008, Boyle was tapped to take on responsibility for Goldman Sachs’s Human Capital Management Division in Europe. “I was a little surprised, having been a lawyer all my life, to be offered this opportunity to run a regional HR division. But even though I said I didn’t know that much about it, they expressed confidence I was well suited to the role.”
Her predecessor had moved to Asia to become head of human resources there so with no transition Boyle took the position, coincidentally on the very day that Lehman Brothers met its demise. She became partner in 2010 and now oversees the human resources businesses in Europe, India and Asia.
Taking on Challenges
For Boyle, the professional achievement she is most proud of is pivoting from law to human resources. “I was able to use skills I’d acquired as a lawyer, but also needed to intuitively figure out how to lead since there was no road map.” She said that her role in human resources is much broader than what she had been doing in law – allowing her to oversee everything from gyms to childcare centers, and helping employees with every phase of their careers, from the first time they show an interest in the firm to when they leave, including training and development.
She’s particularly interested in the overlay of the millennial generation and their expectations. “The way that we’re thinking about our biggest asset, our people, has to change, and it’s fascinating to work on new ways to retain and motivate our best people.”
Reviewing her career path, she knows she was able to advance into new areas because she had confidence in other people’s assessment of her. “I wasn’t constantly wondering whether I had the skills to take on a new role; rather I said yes because the people who asked me said I could.”
She has seen the rewards of having the confidence to take the leap into new things and rather than staying complacent. She says that she was fortunate to have strong mentors and sponsors who were constantly helping her see what a smart next step would be.
A Path to the Top
Right now, Boyle is enjoying an aspect of her role helping Goldman Sachs work with women in thoughtful ways to enhance their experience. “I got this mindset from my first boss,” she says. “Rather than having an attitude of, ‘I’ve had it tough and you will too,’ she helped smooth the way.”
To that end, Boyle has worked on programs in Europe at Goldman Sachs designed to engage women on maternity leave and give them a good experience coming back to work. The program connects the manager and woman from the start to talk about expectations while she is gone and when she returns to make sure that she is well integrated during the transition time.
Additionally, Boyle advises women entering the industry to build a strong network not only within the organization but more broadly. Boyle knows this from experience: had she neglected her network, she wouldn’t have gotten the opportunity to work at Goldman Sachs.
“I have confidence that women can do it all — they can be good mothers and good partners and successful workers, but you have to realize that it will be quality not quantity that will get you there.” She says that goes both ways – for family time and for work as well. “Managers need to give employees flexibility and trust them to manage their work.”
Away from the Job
An avid former tennis player, Boyle has recently turned her attention to cycling. In addition, she began golfing several years ago in an effort to join her family in one of their favorite pastimes. “It used to be my family was on the course, and I was at the spa,” she says. “But it’s an addictive game, once you start.”
By Cathie Ericson
Sallie Krawcheck, CEO of Ellevate speaks at Barnard College
Career Advice, Guest ContributionIntegrity has always been important to her and her guidance to the firm of which she had become CEO, Sanford C Bernstein, was cited as a major reason why this firm withdrew from the underwriting business. This was one of the decisions that caused Fortune to identify her in 2002 as “The Last Honest Analyst.”
Chutes and Ladders
From there she began her swift ascent. Krawcheck seemed for years after to have a golden career. She was tapped for top leadership at the major banks: from Smith Barney to Merrill Lynch to US Trust. Others followed: In 2005, Forbes named Krawcheck as number seven on its list of The World’s 100 Most Powerful Women. Most recently, Krawcheck was named #9 on Fast Company’s list of the 100 most creative people of 2014.
But it was not all a clear flight path. When a commentator at a recent lecture of hers, at which she shared her insights for younger women who wish to learn from her journey, pointed out that Krawcheck “rose faster and higher than any woman on Wall Street,” Krawcheck replied, with disarming candor, “and fell.”“I rose swiftly and I fell….It isn’t all a straight line. And you will fall – get back up. I just refused to go away.” Krawcheck expanded further on the idea of resilience as a necessary quality for women in leadership. But often women don’t, her questioner pointed out– they might take a setback or professional rejection personally, or feel demotivated. Krawcheck conceded: “It hurts. I ran Smith Barney – I was fired from that. I’m the only woman who has been fired on the front page of the Wall Street Journal two times. It hurts.” Krawcheck continued, “To me you live one life,” she went on, pushing back gently, in a way that felt quite inspiring. “You get one opportunity. You grab it with both hands – the worst thing that can happen is that you fail. To me that is not such a bad alternative.”
She notes that her worst day is better than the days of 99% of the rest of the world. “When you have that lens,” she concludes, “it is not “poor me.” It gives you perspective when you keep in mind where the rest of the world is compared to our good fortune.”
Best Advice
Krawcheck shared three insights, in addition to work your tail off.
Number 1: “Network, network, network.”
She points out that young women say, `“I don’t want to use a connection – I just want to be recognized for myself.”’ The assumption, “”If I just keep my head down and do good work I will be recognized” is, Krawcheck warns, a common myth among women. “There is no HR fairy godmother”,” she declared to roars of laughter and applause. “Who you know is what you know,” she emphasized. “The guys know a lot of people. We need to know a lot of people.” She presents fascinating data that reveal that women don’t see the power of networking until their 30s – by which time the men have moved ahead.
Number 2: “Keep Learning”
The number of women her age, she says, who proclaim, “Oh I don’t get Facebook!” “Well, Facebook is not going anywhere,” she remarked drily, to more laughter. Or “I’m not on LinkedIn” – to which she retorted, “Why? You don’t want anyone to find you?” She pointed out that her ability to find and acquire Ellevate depended on a chain of ten connections.
Number 3: “Avoid Groupthink”
The third insight that she shared that day, is that groupthink is bad for the bottom line, and that in her opinion diversity helps cure groupthink. Bankers, she says, did not see the bubble coming because they were all invested in the groupthink about the sector.
Krawcheck states “Diverse teams lead to higher return on capital, lower risk and greater long term focus. Diverse teams outperform smarter teams. “
Number 4: “Share Information”
Finally she shared the insight that Ellevate’s research shows that women seek different rewards from work than men do. “Meaning and purpose” is number one for women – money is number four. So she suggests that a goal of companies that want to retain and promote women should be to bring “meaning and purpose” into their mission. She comments, “If these institutions were about meaning and purpose, not just money, It could change everything. We are not finding it [these values] in existing companies so we are creating them, and they are amazing.”
She believes that women also need community and companies need women to be in community, and she concluded that when women are in networks such as Ellevate, in which they can share information and knowledge. Sallie quoted a reduced attrition rate for these women compared to that of their peers due to network participation.
Now Krawcheck, who has been at the head of many of these traditional models of a business, is running a 21st century disruptive model, that seeks to combine revenue generation with a transformational mission of identifying and boosting women’s ventures. She is now putting these “Aha!” insights into real time practice; and this kind of project and message, as it moves ahead alongside that of other women pioneers with aligned insights – indeed“could change everything”.
By Guest Contributor Naomi Wolf on behalf of the Athena Leadership Center, a partner of theglasshammer.com
Movers & Shakers: Sofya Pogreb, COO, TrueAccord
Movers and Shakers, PeopleBorn in Moscow, Pogreb moved to New York City when she was 14. She attended MIT in the 1990s with the intent of majoring in political science and becoming a lawyer. But it wasn’t long before she realized that most of her fellow students were pursuing computer science, not political science, and although the first time she’d ever touched a computer was her freshman year, she ended up with a double major in computer science and finance.
Pogreb was awarded internships at HP and Intel, and was particularly grateful for her designation as recipient of the “Intel Women in Engineering” honor, which paid a large part of her tuition.
Fascinated by marrying technology and business, she joined McKinsey & Company. “I loved working with smart people, and I enjoyed the variety of projects that the consulting life gives you the opportunity to experience,” she says.
After eight years, she left McKinsey, in part to avoid extensive travel, and landed at PayPal where she grew to run its Americas Risk Management division, leading a team of 40 risk professionals. One of the accomplishments of which she’s the proudest was her role at PayPal helping them assess the risk and reward tradeoff, considering such aspects as how aggressive they wanted to be on fraud and how liberal they wanted to be with merchants.
“My recommendations had significant financial implications, and that was a major change from a consultant relationship, where you give advice but your head is not on the line, so to speak. At PayPal, I had the opportunity to live and breathe the numbers every day.”
A True Fit at TrueAccord
Early in 2015 she left to join TrueAccord as its COO.
She is excited about the challenges inherent in her new position, although she admits she never thought she’d move from a stable corporation to a startup. “When this opportunity presented itself, the leadership team made me feel comfortable I could make it work. I see it as a once-in-a-lifetime opportunity.”
Pogreb sees TrueAccord as leading an industry sea change. “I found the passion of the team to be contagious,” she says, since the debt collection industry is ripe for a change. Although the market is significant, there has been less innovation in the past century than almost any industry.
“We believe there’s a huge opportunity to take the techniques that have been used in marketing and risk management and apply them to this industry. Everyone dreads the call from a debt collector, but what you’re trying to do is have a conversation. Through technology we can identify the right tone and language for each consumer based on what we know about them and then use automation to remind people when bills are due.”
Abandoning Assumptions about the Workforce
Pogreb had two assumptions when she started her career – neither of which turned out to be true. The first was that if she worked hard, she would be appreciated and success would follow. She did find that applicable in the early stages, when her career success was driven by working really hard and being the person on the team that the leadership could always rely on.
“As I became more senior, though, willingness to work hard became less of a factor and can even work against you,” she says. “Managers are not looking for me to work hard, but want me to be a strategic thinker and a leader.” She says this continues to be a challenge for her, but also a blessing since these days she can’t put in as many hours with a young family to attend to.
Pogreb’s second assumption was that she would be offered a well-defined career path, one that laid out how and when she would advance.
“This was never true,” she says. “You can’t count on your employer to map things out. You always have to have a vision in your head of what you’re working toward, and while it’s likely to change, you always have to be heading down a path you have defined.”
She adds that each decision can close some doors, but each one also leads to a learning experience, even perhaps showing you that what you thought you wanted isn’t what you had expected, and it’s time to build a new path.
Pogreb had that experience herself, when she took a break from consulting and joined a large bank, on a quest for a better lifestyle and working hours. “Professionally I have never been so miserable,” she recalls, adding that everyone has different needs but it was not for her. “Not being pushed resulted in my problem-solving skills deteriorating, and that was a huge learning moment; I overshot on my quest for lifestyle.”
However, she adds that it was still a valuable expertise, because it helped her learn about herself and what she needs to be satisfied in her career.
She suggests that women share their vision with their mentors and sponsors, who can then be aware of opportunities that might fit.
She has found sponsors to be vital to her career ascent – and they don’t have to be women, contrary to advice she had initially heard.
“When I remember all the sponsors that I’ve been lucky enough to have, most of them have been men. Men have done wonders for my career by exposing me to opportunities and supporting me when it came to promotions and new responsibilities.”
And that’s the outlook she brings to TrueAccord. She appreciates its diversity in race, gender and age but knows that the important thing is to hire and promote the person who can do the job the best.
A Homegrown Role Model
Pogreb’s work ethic has always been modeled by her mother, who was 40 when she brought her to the United States. A music teacher by training, she had hoped to teach but found it too frustrating to be expected to praise children who weren’t prepared for their lessons.
Instead, she went back to school, supporting the family by cleaning and babysitting, and became a nurse, despite a lack of medical background.
“When I start to think about any problems in my career, I focus on her trajectory — her career path was survival, with no mentors or sponsors. I admire her for pushing through and doing whatever it took to succeed. That’s what I intend to do for my family, but I know it’s a luxury that I can also work in a field I am passionate about.”
As a single mom to an eight-year-old and an 9-month old, Pogreb is devoted to providing that stable life for her children and appreciates that her company provides ample flexibility for her to balance her family priorities with work.
Though free time is hard to come by, she used to be a competitive ballroom dancer, specializing in the quick step tango. She hopes to eventually go back to it since it’s an activity that can be enjoyed at any age. And, she finds that dancing is the perfect metaphor for career success: “You have to work together to be successful.”
By Cathie Ericson