Cindy BrownAs a strong mentor to other women, Cindy Brown loves to share what she’s learned.

Speaking on panels like “How to Be a Boss Lady,” her advice includes staying the course: She sees resumes of women who’ve only been in jobs one or two years, yet she believes you have to remain in a position long enough to learn that when things get tough, that’s an opportunity to add certain skills to your personal toolkit. “When you reach higher levels, you are expected to have skills to handle situations, but you can only acquire those through seeing similar circumstances and the various reactions and responses,” Brown says.

Thriving on Challenge and Accountability

With a career spent in sales and customer success positions, Brown has always found the competitive aspect and absolute accountability energizing. “I’m very competitive, and I love to problem solve and create winning environments.”

Reflecting on her career, Brown feels fortunate to have worked for companies that have had many stages of growth and rapidly changing environments. She started in a large computer technology company in sales and quickly moved into sales leadership. There she was able to build a firm foundation with robust training programs in sales skills, leadership, HR, project management and other disciplines. Her first big challenge came when they were acquired by Compaq Computer, and she played a key role in the consolidation of two huge companies.

Eventually she decided she had reached a bit of a ceiling, so looked for a smaller start-up and joined a consulting firm that worked with companies to create customer-facing web sites. Shortly after, the dot-com bubble burst, and she was let go.

While it was a scary time, the uncertainty didn’t last long; she joined another start-up in the ad tech field as vice president of sales and operations to help them scale. And another challenge—9/11. The recessionary environment again made it critical to produce results, and she was able to show positive growth. Soon after Brown was recruited to join Yahoo! when they were still relatively small. She led a number of sales and support organizations over her dozen years there, including playing an active role in three major acquisitions and helping capture the most value between the combined organizations. One more pivot later, and for four years she has been at her current company, ViralGains, an ad tech company that creates customer-centric video ad journeys.

That adaptability is the professional achievement she is most proud of—the ability to assess needs and figure out how to motivate teams, then coalesce to drive success and scale. With extensive experience in both small and large companies, she can draw on her background to know what might work in a variety of situations.

At ViralGains, they focus on aligning customers and brands with a customer-centric approach that offers viewers a more customized ad experience, related to brands and companies that interest them. “My whole career I’ve been a ‘how can I help’ type of person, so now I’m working on technology that helps advertisers do that at scale,” she says.

Brown finds that marketing technology and advertising technology are not as aligned as they could or should be and is interested in driving a tighter connection between them. She finds that marketing technology is data-centric, while advertising is more prospect blasting, in other words, getting a message in front of millions of people without a deep understanding of whether they are actually real prospects. “There is still a lot of work to be done to seamlessly align the two, which will drive a better experience for individuals and greater efficiencies for brands,” she says.

Taking Chances Pays Off

Brown believes her success has come in part from being “naively optimistic,” pursuing jobs she really wasn’t yet qualified for, but asking for more and not overthinking. However, she has always been self-aware and focused on how her work fits into the larger organization; when she made mistakes, she would reflect on what happened and why. Commute time is the perfect time for that self-reflection, as well as to plan the next day.

While we’ve all been in a situation where a man says something a woman has just said and is listened to, Brown believes it’s important to get past that by avoiding an emotional response. “I’ve changed my verbiage from I ‘feel’ like we should do xyx to compiling facts, data and analytics that support a recommendation so it becomes a solid use case.”

Brown is proud that she has always made it a priority to spend time with her husband with a weekly date night and as a working mom would put the kids to bed and get a babysitter. Now they are grown and she believes that spending time together is the best gift. But it has to start at the beginning. “Having a strong marriage helps develop a strong family, and is a great balance to an active career. A woman can do both.”

by Cathie Ericson

Christina J. Grigorian“I wish I’d known earlier on that you don’t have to be linear in your career,” says Katten’s Christina J. Grigorian. “If something is pulling you in a different direction, there are firms out there that will support those interests or needs.” And, she says, she was fortunate to find that you don’t have to follow a traditional trajectory on the partner track to have a fulfilling career.

Forging a Path Paved with Balance

During law school at the University of Maryland, Grigorian served as the student editor-in-chief of “The Business Lawyer,” which at the time was the largest law journal in circulation and published in conjunction with the American Bar Association. After passing the bar, she went directly to a firm where she discovered how much she loved the banking side of law, and after six years practicing with two other firms, has been with Katten for 18 years. During her tenure, she has worn many hats, including associate, contractor, senior associate, then counsel and partner in the firm’s Corporate practice.

The road wasn’t smooth, she acknowledges. When she started a family, she initially doubted whether she could juggle three children with her high-powered work and considered a leave. Fortunately, Katten was solution-oriented and offered her a reduced schedule of 10 to 15 hours a week working remotely as a contractor.

As her youngest child transitioned to preschool, she started working three mornings a week in the office and then further increased her hours when her youngest child began elementary school. Although it took her 21 years to become a partner, she did it on her own terms. “I have been very fortunate that I could walk a path that was both professionally and personally fulfilling,” Grigorian says.

Even today, she makes sure that her family demands do not interfere with her work responsibilities at the firm. “I never say ‘no’ to any project – the only question I may raise is with respect to timing,” she says, adhering to a flexible schedule that often had her rounding out her work in the evening while her children did their homework. “I have found this willingness has led to a lot of credibility that I will come through and the work will get done.”

Expanding a Welcome Niche

The enactment of the Dodd-Frank Act in 2010 brought new financial reforms and regulations for lenders and banks, creating enormous demand for an attorney like Grigorian who has an extensive background in banking law. It opened opportunities for her practice to flourish and evolve to now where she advises banks, bank holding companies, and state-licensed consumer and commercial lenders to ensure they are complying with applicable laws related to providing consumer or commercial credit.

This specialty allows Grigorian to work with a wide variety of teams as she can parlay her knowledge of banking and consumer and commercial lending law to a variety of deals and transactions.

“I am proud that I’ve been able to grow professionally in a way that allows me to be a resource to support so many teams,” she says. That ability came into sharp focus when the CARES Act passed earlier this year; her background allowed her to jump in to help clients understand the guidelines of the Paycheck Protection Program, which provides small businesses with funding to cover payroll costs, rent and utilities.

“It was amazing to join forces with so many people across the firm and help clients from bakeries to doctor’s offices to nonprofits determine if they were eligible to apply. It was such a wonderfully collaborative effort for these companies that really needed the lifeline,” she says, adding that it was a welcome spot in her practice to spend so much time with different types of clients and partners.

Balancing Work With Other Interests

The company you keep is as important as the work, Grigorian believes, meaning you must seek out those with whom you enjoy spending time. Through the years, she has had mentors who have been good role models with their work-life balance, along with being active in their communities, and she was able to model her career path in that view. She shares those lessons with others as an active participant in the Women’s Leadership Forum in Katten’s Washington, D.C. office, which has been a good outlet for her fellow female colleagues with its dynamic programming that offers everything from networking events to professional development programs.

Active in her community, Grigorian enjoys her volunteer work with the Washington National Cathedral, where she supports its horticulture projects, including recent efforts to create a bee sanctuary. “I adore this group of people who are dedicated to this mission to provide a haven to reflect and relax on the stunning Cathedral grounds located in DC’s urban core,” she says. “And in these times, it’s more important than ever.” In addition to her volunteer work, she enjoys traveling with her husband and children and reading her book club’s monthly selections.

by Cathie Ericson

Wendy Strutt“I always assumed success was innate and didn’t realize it can also come from hard work, and everyone can reap the benefits of putting in the work,” says PGIM Investments’ Wendy Strutt.

For example, she was always intimidated by negotiation, assuming it was something one just had a talent for, until she learned anyone could build the skill through obtaining sufficient information and then thinking through the next steps. “Anyone can do those things, especially early in your career where you have time to doggedly go about researching something. It was transformational when I realized there really isn’t a mystique about it.”

An Orientation Toward Success

Hard work never was an issue for Strutt, which has propelled her rapid rise in the world of sales, although she began her career in consulting. After earning her MBA, she worked in a chief of staff role, which she considers her “real MBA,” due to having a seat at the table where decisions were made, then helping them implement and measure their success.

While that was exciting, she soon learned that she wasn’t as enamored with the fact there were 10 decision makers in the room in addition to her when something great was achieved, “I couldn’t determine what part of the win was mine. That’s when my mentor sagely said, ‘Maybe you’re a sales person,’ even though I had always believed I was an analytics person.”

That sent Strutt’s path in a new direction that she embraced, and now she has combined those two disciplines with a role in analytical sales, where she leads a team that sells active management investment solutions to finance companies. She is proud of this opportunity and takes very seriously her fiduciary responsibility to act in the best interest of their clients and help them meet their goals.

Strutt’s successes have included overseeing a team whose sales efforts have led to 11 consecutive years of positive net flows at the No. 1 mutual fund firm (by net flows) year to date. Now the company is actively expanding its solution set to help deepen relationships with larger clients. “They tell us they want to do more business with fewer partners so we are exploring different ways to offer investments to our clients,” she says. In response they have broadened their product range and have launched active ETFs, the first of which was named “ETF of the Year” by Fund Intelligence in 2019, as well as PGIM’s first private real estate product through a large national wealth management firm.

“These different solutions allow us to pour all of our portfolio managers’ insights together, which can help us solve for retirement income in different ways,” she points out.

Building the Next Generation

Viewing her industry from a gender perspective, she finds that the biggest challenge is that there are just not enough women, especially in senior positions. While asset management is not alone in this regard, she believes it’s important for her firm to position themselves to be a leader. To this end, Strutt is part of PGIM’s very active Women’s Advisory Council which supports the success, development and engagement of women across PGIM.

“I notice how my colleagues light up at a women-oriented conference, and I want us to feel that way every day,” Strutt says. “We can feel that support and energy on a regular basis, and I want to leave my industry that way for the next generation.”

She sees that support is crucial to help those entering the industry, and urges her fellow senior colleagues to reach back to those beginning their careers. On that note, she finds that most women don’t realize that a sales career can be fantastic for women. While she admits she herself had to be pushed, she has since found that while there are some tradeoffs in terms of time commitment, it also can be very flexible when needed. It’s also a great role because you have a number attached to your name, which removes the burden of self-promotion. “The metrics speak for themselves, which can make it easier to rise through the ranks of a company by doing a great job.”

In addition to taking roles in women’s organizations across all sectors of capital markets, Strutt is active in her firm’s Women’s Advisory Council, which supports engagement and visibility across the organization. She’s especially proud of a cross-gendered mentorship program that pairs senior leadership to deepen the appreciation of gender-based issues and share solutions—what she describes as “one aha moment at a time.”

The firm also has a “back-to-business” returnship program that helps professionals who have been out of the workforce for any length of time for any reason, such as caring for children or a parent, or serving in the Armed Forces.

With a husband, two boys and a dog, her family keeps her busy and engaged when she’s not working.

“My view on balance is you can’t always stay right in the center of that teeter totter, and accepting that fact alone has helped me lower the stress we sometimes put on ourselves to be great at everything,” Strutt says. “I’ve learned to take care of myself and unplug when I need to. It gets me recharged, and the work is always there waiting for you.”

by Cathie Ericson

Geetha Neelakantiah featuredBuilding your ideal career can take a lifetime, but Semcasting’s Geetha Neelakantiah says she wishes there were more resources and guidance out there for younger people to get them started on the right path early on.

“Even in college, I wish I would have done more investigation into what else was out there—all the industries that are available,” she says.

While she fell into the perfect role for herself at Semcasting, which works across vertical industries, she thinks everyone should have the chance to get exposure to all aspects of business so they can decide what they’re most attuned to.

“Working for a large company is great, but it’s also important to understand how a business runs,” she says.

Exploring Her Own Destiny

That belief comes from her own process in finding the right type of job. While she is now drawn to the startup environment given its entrepreneurial mindset and out-of-the-box thought process, Neelakantiah initially graduated with an engineering degree. However, she decided to switch into accounting and finance and earned her master’s degree in those fields before eventually pursuing her MBA.

Through a robust focus on networking, she found startups in the dot.com days that needed her help—from consulting to part-time engagements—and would move to various companies as new, exciting opportunities became available. She was one of the early employees at her current company, which has been around for more than a decade, finding she could easily switch roles and use her skills in diverse disciplines—from finance and accounting to product development and sales and marketing.

“It has given me satisfaction to watch Semcasting grow and to imagine our potential continued growth as the industry changes. We are constantly at the forefront,” Neelakantiah says.

She believes that her background and perseverance in staying one step ahead and finding different opportunities will allow her to continue to help change the market and industry. Recently, she has been an integral part of building and designing a new product that they intend to launch in the coming months, and she looks forward to introducing it to her partners when the time is right.

“The marketing world is constantly changing, and I always work to stay on top of evolving marketing trends and privacy laws, ensuring we stay abreast of and even in front of changing laws. They are woven into our products as we introduce them,” Neelakantiah says.

Mentoring Others

Given her own uncertainty about the right type of path to pursue, Neelakantiah makes a commitment to talk to new hires and give them exposure to not only what they’re doing in their day-to-day roles, but also the bigger picture, so they can see the impact they are having for the brand and company’s success.

She appreciates the chance to help others since she didn’t initially have a lot of female role models. “You have to remember how you got to where you are and help women take ownership and figure out how to get where they should,” Neelakantiah says.

That’s why she believes it’s important for more seasoned employees to help younger ones who are just coming in; who might have held a few positions yet don’t fully understand the industry. “Often, they need guidance, encouragement and mentoring by someone who’s not their boss,” she points out.

“I work a lot but have a great private life at the same time,” Neelakantiah says, which is part of her mantra that it’s important to find the balance between your work and private life. “You can work the normal hours, but you need to ask yourself where you can optimize and make a bigger impact; in other words: working smarter, not harder.”

Knowing that she is “not a winter person,” Neelakantiah understands that spring, summer and fall are her times to enjoy, and she will alter her schedule as needed to ensure she can spend more time on herself during those months, doing what she loves.

She and her fiancé enjoy golfing, and she even plays with the LPGA Amateur Association, which allows her to have social time with friends while maintaining an element of competition.

But ultimately, she says, family and friends are what matter. “We are realizing that more than ever,” she says. “The work will be there, and we have to figure out how to create the balance.”

by Cathie Ericson

Lale Topcuoglu“Because I was gay, I felt my successes were always discounted by my family,” says Lale Topcuoglu of JOHCM.

But as she has built her career, she has realized that sometimes you find validation in the unlikeliest of places.

Making Her Voice Heard

Topcuoglu joined Goldman Sachs directly after college and stayed for 17 years, at which point she decided to take a few years off and “became COO of my household,” as she describes it. When she was ready to go back to work, she said it was a serendipitous event that brought her to her current firm, which she joined in September 2017. Right now she is focused on building a business from the ground up, which is challenging in such a competitive field, but rewarding for the sense of achievement.

One of the most positive aspects of her work has come from a partnership she has with Bloomberg, as part of its “New Voices” program. She was invited to audition to help bolster the number of women represented in Bloomberg News, a lack caused by many women’s inadequate media training or belief that they weren’t adequately prepared to participate in news media. Bloomberg encouraged her, offering enhanced media training, and she applied and was accepted November 2018. The credibility she has earned though her media exposure has been life-changing, she says.

“This exposure, on TV, radio and print meant that suddenly I was validated for who I am,” Topcuoglu says, noting that she wears her pride pin on live Bloomberg TV as “a silent but powerful statement of who I am.” She also mentions the role that her current firm has taken in this success. “Its entrepreneurial spirit was the driving force in ‘getting me out there,’ rather than having the decision on whether or not to participate in media events become wrapped up in politics as often happens in larger firms.”

She is proud of her tenure at Goldman and becoming a managing director in just 10 years, which was another important validation milestone for her. However, she reiterates that one of her most cherished professional achievements to date has been Bloomberg’s decision to make her one of the market voices, which has also led to commercial opportunities for her current firm.

“The power of media has been immense, as I’ve come to realize the visibility you gain being on TV: You’re more recognized, and people want to listen to you more. The credibility it has offered has been fascinating and rewarding, personally and professionally. I would now like to use that privilege to pay it forward.”

Bringing Others Along

A self-described “Steady Eddie,” Topcuoglu says she wishes someone had told her earlier in her career it was OK to change jobs to get more nuanced opportunities. In addition she wishes she had known the importance of networking earlier on. “When you join a top-tier firm, it’s easy to assume you’ve made it and you’re done looking for a job, and it can be easy to lessen your focus on networking,” she says. “But then life happens, and you might end up in a situation where you realize you want to switch jobs or end up losing your job and up not working for another reason, and it’s not like a flip of a switch to suddenly start networking. It makes you look inauthentic if you just reach out suddenly,” she notes.

Topcuoglu advises younger women to focus on setting goals and continuing to learn. And she says it’s vital to be aware of your sponsors and mentors and assess potential candidates if you don’t believe you are being sufficiently supported. She had excellent mentors during her time at Goldman, she says, noting that none were men, which she found interesting given that they usually hold the most senior roles.

Now she is eager to pass on what she knows as a mentor to others. “If I can be instrumental in getting one extra person on the show or otherwise help them along, that’s critical to me. Each senior leader who pulls along one female can make a significant difference.”

As co-head of the LGBQT+ employee resource group for EMEA during her tenure at Goldman, Topcuoglu focused on mentoring and helping bring attention to their historical underrepresentation. At her current firm, J O Hambro, she is part of the newly established Diversity Council. “When you are presented with statistics, it looks a lot more real,” she says. “We always wanted to determine how to attract more of the community to financial services, and the only way to do so is to have more role models across all lines of the firm. I am very excited to be part of the Diversity Council to tackle some of the challenges and help pushing initiatives forward.”

She says that being aware of the issues related to diversity can be important for anyone’s career. “We are frequently on the road, meeting institutional and retail clients. It’s important to be able to connect to your client base that is as colorful as the rainbow.”

As the mom to two kids, ages 4 and 11, Topcuoglu stays busy just managing day-to-day life and a full career. “Family is a full-time no-pay job, which I certainly learned when I took time off between jobs.”

by Cathie Ericson

Cheryl Camin Murrayby Cathie Ericson

“Stick with it.” That’s the advice that Katten’s Cheryl Camin Murray has for younger associates, noting that employers can be accommodating if you ask.

“Sometimes you are at a point in your life where you need a more flexible schedule, but that doesn’t mean you have to automatically go off the partner track or to part time. You can continue to create opportunities in your career by asking for what you need; in fact, you may even be the impetus for a new policy or program that helps others.”

Finding Her Niche

That guidance has helped Murray achieve the career she envisioned: entering private practice, becoming an involved, contributing member to a firm, and eventually getting elevated to partner. Throughout her legal career she has focused on health care law, with a stint interning with the U.S. Department of Health and Human Services, Office of the Inspector General, to cement her interest, then earning a master’s degree in public health from the University of Texas Health Science Center at Houston in addition to her law degree.

Murray started as a summer associate and worked her way up to partner at another firm before she joined Katten’s newest office in Dallas in 2018 with two talented colleagues. Together they have grown the Texas Health Care practice, which represents one of her proudest professional accomplishments to date.

In light of the recent COVID-related ramifications, she has been focused on leading in a creative way that allows her to continue to support the firm and her clients, guiding them through transactional and regulatory matters, as well as the privacy and security concerns facing the health care industry. To that end, she serves on Katten’s COVID-19 advisory group, a multidisciplinary task force addressing the wide range of issues companies are facing in response to the coronavirus outbreak. She is also part of the Dallas Bar Association’s Coronavirus Task Force designed to bring attorneys the latest news on court closures, legal and community resources and webinar presentations. For example, with the growth of telehealth services during this time, Murray often counsels health care providers on major developments that could impact the delivery and coverage of such services.

Nurturing a Culture of Mutual Support

Murray advises young professionals to seek mentors as much as possible, identifying people with a breadth of experience to guide their careers and help identify next steps and goals and the best paths to getting there. She advocates that women attorneys who are more established in their careers support younger attorneys, but also each other. For her part, she has been active in “Act III,” an external women’s lawyer group that includes women from different practices who come together to help support each other as they navigate the next stage of their careers and then bring the next generation of women along with them.

While law is a great career path, she acknowledges it can be challenging for women. “Since genetically women carry and deliver the babies, companies are realizing they need to develop robust programs to offer support, such as enhanced maternity and paternity leave,” Murray said. It’s not just the official firm policy that matters, but also how that policy is turned into practice and integrated into the firm’s culture, she said.

As an equity partner at a prior firm when she had her triplets, Murray encountered a hurdle in taking time off although her colleagues were very supportive during this time. “When you have built a business around clients—relationships you’ve developed—it’s more challenging to go off the clock for an official maternity leave,” she notes. At Katten, she has found a firm that has been highly supportive with generous policies for families and a dedication to balance.

Her firm involvement includes a role as the Texas co-chair of Katten’s Women’s Leadership Forum, which supports the advancement and retention of female attorneys by offering mentoring, skill-building opportunities, external and internal networking, and career development programs. One recent event she felt was particularly helpful to attendees centered on how to identify and overcome the psychological phenomenon of “imposter syndrome.”

Outside the firm, Murray is equally involved, as the second vice president on the board of directors of the Dallas Bar Association; chair of the board of directors of the Southwest Transplant Alliance, a nonprofit organization that serves as the bridge between organ donors and potential transplant recipients in Texas; and a board member and former chair of the Dallas Friday Group, a nonpartisan organization of business people who share an interest in public affairs and business issues. On top of those roles, Murray is the mom of four-year-old triplets.

A busy practice, coupled with a fulfilling volunteer and family life, are the keys to success for Murray.

Tami Gaythwaiteby Cathie Ericson

As you go through your career, it’s important not to be overly focused or worried about the impact of a single mistake or decision, says Tami Gaythwaite.

“That’s because it’s not the actual mistake or decision that’s the impactful moment; it’s what you do after,” she says, adding that the best way to deal with it is to ask yourself if the issue will be important in the next year or even five. “That type of consideration can put any one action into perspective and help you keep moving forward.”

Learning by Doing Propelled Her Career

Like many aspiring professionals, Gaythwaite started at Kelly, the temporary services provider, putting her fantastic typing skills to work at a wide variety of companies. It was an experience that gave her valuable skills, including being able to just walk into a company, assess their needs and get to work.

“I don’t think as many people do temp jobs today, but the experience is invaluable and gave me a good foundation into the type of jobs I wanted, as well as feeling comfortable with walking into the unknown,” she says.

A full-time job at R.J. Reynolds followed, where she worked as a production assistant, helping organize sports promotions with NASCAR. Due to staff changes and turnover, she began to fill in various roles such as writing scripts and learning to edit and produce videos until soon she was running the video department. When the sponsorships came to an end, she took her skills to the freelance world, where she worked as an editor, animator and producer, where she realized that true value would come from choosing an area in which to focus.

As a way to ensure longevity, Gaythwaite decided to focus on the client side and moved to business management and sales with Centerline Digital, where she has been for the past 15 years. Her work expanded to solving client issues in project management and she eventually moved into the COO role, where she oversees the overall health of the business.

“My greatest achievement has been being part of the company’s growth, including finding clients and growing into a role where I can support and work side by side with my fellow team members, overseeing their professional growth,” Gaythwaite says.

Centerline Digital’s core offerings meld storytelling with marketing data that allows the company to conduct sophisticated trend forecasting. “It’s fascinating to see how those will merge as we make sure to continue to focus on the human element and keep the end customer in mind.”

Finding Your Own Path

Gaythwaite says she often works with women who have a couple of years under their belt and worry about the common barriers that women face in the work world, which can be destructive. “Don’t fear the barriers,” she says. “Although you are bound to meet them, you need to learn to push past them, which can be accomplished by aligning yourself with other women who can help you grow.”

In addition, she believes that her peers need to band together and support one another as well, as they are all currently juggling multiple needs: parents, kids and their next career step. “Understanding that we’re all going through the same thing, and are all looking at our past success, yet unsure what the next steps will be, we need to give ourselves and others some leeway.”

She is proud that the entire executive team at her firm is women, many who, like her, have been there a long time, growing up through having families and career success. “We can help nurture the other women who join our team,” she says.

A single mom by choice, Gaythwaite says that life never turns out exactly how you expect, but it can be even more gratifying. “Understand that you will likely be facing multiple speed bumps along the way, and that it won’t be exactly what you envisioned. But keep moving forward and own your own specific path. While it will look different for each person, focus on your own life and what works for you, and that’s how you will define and find success.”

Vicki Brakl Opportunity is often dependent on timing, says Vicki Brakl.

“If you have a good idea, speak up! Good ideas come from everywhere. What’s most important is for leaders to foster an open-minded environment where all ideas are considered.”

This is something Brakl has experienced throughout her career. She knows firsthand that people (including herself) frequently defer to those in senior positions as a sign of respect. What’s important to distinguish is that respect doesn’t indicate silence. This allows for the strongest ideas to be built upon for all to benefit.

Looking for New Challenges to Stretch her Talents

Status quo is definitely not something Brakl ever sought. In fact, she has always said yes to opportunities where she felt she could learn something new. She describes her career path as “winding”—always moving forward, based on curiosity and a desire to stretch herself along the way.

Brakl says she’s been lucky to never have had to “search for a job,” so to speak, and she attributes that to the fact that she has always done what she’s said she’s going to do; while it sounds simple, this work ethic can be in short supply.

“I want to work with smart, motivated, curious people, but also precise communicators and problem solvers who bring solutions and new ideas. I like to think that I’ve been that person to others,” Brakl says.

She found her ideal career through trial and error, including stints in the legal profession and investment banking. While the culture wasn’t for her, Brakl didn’t want to give up on business overall so she went to business school. After a full-time internship, she received a great job offer and cut her teeth on the client-side at one of the largest consumer packaged goods companies, giving her nine-years of experience. She then went to the agency side where she could work with different types of clients, from retail to pharmaceutical, and then on to a private equity group. All of these opportunities allowed her to learn and hone diverse skillsets.

Brakl’s current job came courtesy of a family friend who needed someone experienced in integrated marketing. Although she’d bought media and created strategic media plans, she’d never been on the sales side, but again, she relished the chance to try something new.

Helping Others Grow Their Careers

Throughout her career, Brakl points to several business successes—from pitching for huge budgets to unwinding companies and making clients whole. But what she’s most proud of is the  personal outreach of appreciation from those whose careers she’s touched. “It could be a note that they enjoyed working with me, or that a piece of advice I gave them sent them on a new course, or that they’ve found me to be an inspiring leader. These types of acknowledgments touch me most deeply because the personal relationships are what it’s all about.”

Providing that career upskilling is now an official part of her job, as she was recently promoted and added training to her purview. “For an organization of our size, training oversight is exciting because of the ability it gives me to touch people,” she says, adding that maintaining a strong culture is particularly important given their dispersed and diverse workplace.

“I’m excited about what a formalized training process can do to make a difference in uniting a company where people sit in home offices across 43 markets.” And in her new role, she intends to focus on providing ways for all employees to expand their knowledge base beyond their day-to-day responsibilities.

Brakl sees that the work world is moving more toward valuing productivity and results versus hours and thinks that will be a benefit to all, but especially to women. “You have to find the right place where you can work on your own terms in your own way. It’s not just about balance per se, but managing your life and career over the long haul in a way that’s sustainable.”

She encourages young professionals to ask for challenges in order to bolster their career. “When you are offered an opportunity, take it and run. Don’t be afraid to ask questions because that’s where the learning happens,” she says.

And while asking questions is important, so is speaking up in general. She cautions other women not to allow others to appropriate their ideas. She’s seen it all too often: you will offer an idea only for someone else to tweak it and play it off as their own. “Say it again and don’t let them get away with it. Gracefully bring it back to you with a calm remark such as, ‘As I said,’” she suggests.

Currently, two-thirds of the workforce at her company are women, with 60% at director level, and Brakl is one of four on the executive team. While the numbers continue to grow, she knows there can always be improvement and looks forward to making a difference in her new role.

Outside of work, Brakl is busy with her 5-year-old, and not a day goes by that she doesn’t learn something new by seeing the world through her eyes. “I try to harness her viewpoint and be as non-judgmental as a child. It has really  affected my perspective.”Yoga keeps her mind and body flexible; it’s just a matter of finding the time. Brakl notes that along with family, friends and keeping yourself healthy, that’s a full plate. “It all helps you be a better professional and mom,” she says.

Believe in yourself, be hardworking and tenacious, advises Digilant’s Raquel Rosenthal, but never forget that determination is a big part of success.

“Don’t let the little stuff get to you, but keep looking at the goals with your eye on the prize,” she says, an attitude that she attributes to her sales background.

“When you’re young and on a superstar path, you want to get there quickly, but you need to continue to work on yourself. With any blip, I kept focused and realized that even if my time wasn’t now, it was coming.”

Riding the Wave of Transformative Technologies

That determination has given Rosenthal a front row seat to the transformation of the digital world over her career. In college she worked at her campus radio station as a sales manager, then got a position at a local publication called the Advantage where she worked for a year before starting her own publication, which she ran for four years. “While I started on the traditional side, I focused my career on the digital advertising industry and emerging markets. I have always been entrepreneurial, which has shaped me and how I’ve grown my career,” she says.

While she loved advertising and selling, when she started her career at DoubleClick, a company acquired by Google, she realized she had found her passion. With the digital industry just emerging,it was an exciting challenge to work with large companies to convince them to pivot their marketing budgets. She held management roles at other tech companies, including Belo Interactive Media and dataxu, and then seeking a new challenge, she joined Digilant in 2011, ascending from Senior Vice President of Sales and Chief Revenue Officer to CEO.

“I feel very fortunate to have been part of this emerging field,” she says, adding that while she is proud that she’s been able to switch gears from being a contributor to becoming a CEO, even more so she considers herself a “turnaround” CEO. “I was able to leverage my revenue mindset and take the company from where it was losing money to today, where we are headed into our third consecutive year of growth,” she says.

Always on the forefront of emerging trends, Rosenthal closely watches the current landscape within the advertising space, where there’s been a merger of adtech agency services and consulting. “It’s significant when companies with that financial prowess enter the space, so we have been focused on retooling our company to ensure we can compete alongside the larger companies.”

Along with that, Digilant is focused on eliminating siloed data within organizations and the industry to help create a seamless customer experience. Rosenthal states, “we are shifting to a single source of truth to help understand how the consumer is looking to get their data and how analytics can help us improve the consumer journey.”

A Growing World of Opportunity

Looking at the talent landscape, Rosenthal sees many more opportunities for women in middle management and leadership positions than when she started, and although there are still fewer women than is ideal, she feels optimistic about what lies ahead. Using her own company as an example, Digilant has four women in executive leadership positions, attributed to recent growth.

With a focus on diversity of gender and culture, they have implemented “Women and Wisdom”,a monthly discussion group that covers a diverse array of topics, from gender roles to climate change, all chosen by women. A robust mentorship program is also key to helping elevate women.

Rosenthal believes it’s important to stay focused on your work, but in order to bring your best self to work and position yourself for success, you also have to focus on yourself. She says, “it could be walking the dog or reading a chapter every day, but you have to have something that helps you decompress and get away from work to bring that fresh mindset that breeds creativity.”

She definitely takes her own advice, including a daily three-mile walk with her dogs and setting aside time to read books on managing, such as Radical Candor and Good to Great. “People are in constant evolution, including myself, so I love to focus on those topics that will help both myself and the company.”

 

Trust your instincts and let them guide you, advises Katten’s Lisa Atlas Genecov.  Her instincts lit the way to a path that has allowed her to have a fulfilling career and simultaneously raise a family.

Finding Success Through Forging An Alternate Way

Genecov began her law career in Dallas as a Mergers and Acquisitions attorney, with stints at several large regional and national law firms.  After her youngest child, now 26, was born, she decided it was time to downshift for a period, and she began to work three days a week for a smaller firm. 

“I didn’t want to miss all those important milestones that my kids would have, but I didn’t want to stop working completely,” she notes, echoing a common theme among many working moms.  At the smaller firm, she found herself handling numerous healthcare transactions, along with her general M&A work, and realized how much she enjoyed it. She pivoted to the health care space, and it soon became 100% of the focus of her legal practice.

When Genecov decided to return back to a larger firm and a full-time practice three (3) years later, she maintained that specialty, eventually becoming the firm’s Health Care Practice Group leader.  Looking back, she has come to appreciate the fact that transitioning to part-time status led to the most rewarding shift for her career—not only did she have more time with her kids, but it allowed her the opportunity to try something new which propelled her practice into a different and very busy direction, just as health care reform came into focus and the Affordable Care Act was later signed into law, dramatically reshaping the country’s health care landscape.

About eight months after Katten opened its Dallas office in February 2018, Genecov joined the firm as Co-Chair of its National Health Care Practice Group. She came to Katten with two female lateral partners – Cheryl Camin Murray and Kenya Woodruff – both of whom she has respected and known for years but they hadn’t practiced together.  They established Katten’s first Health Care practice in Dallas, counseling health care providers in connection with major transactions and regulatory issues while working closely with the firm’s white collar attorneys on health care litigation matters. 

“I’m proud that I came together with these other partners to grow our complementary practices,” Genecov says.  “It’s exciting to be working at a growing and successful office of a well-respected national law firm and health care practice where I enjoy working with my colleagues every day.  And along with that, I’m proud to have been able to maintain a robust and satisfying career while raising two awesome kids who have become two awesome adults.”

Succeeding in the Balancing Act

In fact, Genecov believes that one of the biggest issues for women when choosing a place to work—whether it’s a firm, public service or in-house position—is to make sure you are well supported at your workplace, but also at home if you are planning to raise a family. 

It’s important to proactively find mentors and sponsors at the start of and throughout your career, she said.  “Look for mentors who are good at helping you in particular aspects of your career. If there’s a job that’s not working, find one that better suits your needs, and don’t be afraid of making a change,” she says, pointing to her own experience as the catalyst for a positive new path. “I wasn’t afraid to take an opportunity if it seemed like the right one.”

Along the way she has appreciated the people who have helped her, and for that reason Genecov says she always tries to be a good mentor to other women lawyers, some of whom are now in the C-suite in-house or in legal departments of large companies, of which she’s very proud.  

Diversity has always been a key value for Genecov. In fact, at her prior firm she was chief diversity officer, where she felt she was able to make a positive impact on retention and advancement.  She’s also invested in helping ensure the success of the next generation and pleased that Katten recently moved its Dallas office to the Uptown “Park District” area. “We are always looking for ways we can appeal to what younger attorneys value, and our high-tech, flexible office that focuses on green space will help us to successfully do that.”

In addition to her busy practice, Genecov is president of the Executive Committee and a founding member of the Center for Women in Law at the University of Texas, which helps to advance women at all phases of the legal profession.  For many years, she has also been an active volunteer and Board Member with the Jewish Federation of Greater Dallas.

Now that her children are adults, she and her husband continue to find meaningful ways to spend time together; often traveling to places, including Europe and Colorado, as well as enjoying sporting events and music closer to home.  “I’m so proud of my kids, and the best part is that we really enjoy one another’s company,” she says.