Cathy Del Colle, President, Burrelles
Put in the hard work, but realize that might not be enough, says Cathy Del Colle, president of Burrelles, the oldest media monitoring company in the industry.
“In order to thrive, be ready to let others know about the good work you are doing, and always be eager to learn new things; ask your supervisor how you can assist them since you always need to be ready to seize opportunities for growth.”
That attitude has propelled Del Colle’s career as she has stayed with the same company for 33 years. It is a tenure she is very proud of, rising from sales associate to become the newest president – and the first female president in the company’s history.
Growing a Solid Career
Del Colle joined Burrelles fresh out of college, when she saw a promising sales opportunity at the growing company. She thrived in the Washington, D.C., market for eight years when she was asked to move back to New Jersey headquarters. Over the years, she held a number of client service positions as the company pivoted to meet customer needs, including introducing the client portal, with a forward-thinking vision that was recently rewarded as she was named president.
She is looking forward to her role in helping Burrelles continue to make relevant changes. As a 132-year-old organization, it recently rebranded. However, she notes, it still focuses on its core service, differentiating it from other media monitoring companies by relying on human curation rather than computer models.
To capitalize on the value of a cross-channel strategy, Burrelles has recently added podcasts and social media tracking for its clients. “We have the same goal of tracking the news customers need but always adding new mediums as they become important,” she says.
An Increase in Women’s Influence
Throughout the years, Del Colle has seen women take on more prominent roles in the industry, something that she has noticed from attending media-related conferences where she has seen a rise of women speakers giving their insights. “Previous gender roles in the industry have largely been removed, which has been nice to see,” she says.
She notes that when she received her recent promotion, it was her fellow female executives who highlighted that she was the first female president, a designation she hadn’t even realized she had achieved. “It helped build pride in the company among my fellow women colleagues to have reached this milestone,” she says.
She remains active in a number of trade groups, including Washington Women in Public Relations, which she joined early in her career and makes a point to continue to attend meetings as her schedule permits.
While remaining dedicated to her career, Del Colle thinks it’s important for professionals to realize that it is possible to make work-life balance a reality. She met her husband early on in her career and feels that the relationship was an asset. “It takes a team, and my family are all part of my professional success,” she says. “My family ranks number one, two and three in importance to me.”
In addition to family time, she also takes part in a wide variety of healthy living activities, from daily exercise to wellness-focused vacations. Mindfulness ranks high, with podcasts and mediation keeping her grounded, especially in today’s challenging circumstances.
by Cathie Ericson
