By Melissa J. Anderson (New York City)
“Our mission is to transform women’s relationship to self worth and money – to empower women to increase their net worth,” said Amanda Steinberg, Founder and CEO of DailyWorth. “There is a lot of media attention around increasing savings and salary potential, but increasing net worth – you don’t hear a lot about it.”
“We want to really understand what the particular issues are around money, and provide engaging and interesting financial information,” she continued. DailyWorth is a web community for women to learn about personal finance in a more engaging, empowering way.
“It’s about freedom of choices in life,” Steinberg explained. “The endgame for many women – even successful ones – is this ideal of the ‘full scholarship.’ So many women still strive toward this husband/provider construct. It’s like some sort of princess rescue fantasy.”
She continued, “But for far too many women, it doesn’t work out that way – and it’s an antiquated idea that lives in our subconscious.”
“The next level of the women’s movement is knowing that you have a choice. You don’t necessarily have to be the breadwinner or the CEO – but you can choose to be.”
“It’s about liberation. Or it is for me, anyway,” Steinberg added.