When Nell Merlino created Take Our Daughters to Work Day, it was a natural extension of the work she always envisioned herself doing – that is creating opportunities for women to advance themselves and showing them the pathways available to achieve their goals. “For as long as I can remember, I have always been interested in the role women play in the economy and helping women understand their own economic impact,” said Merlino.
According to Merlino, both of her parents always emphasized the importance of being self-sufficient and acting as a change agent within the community. Now, Merlino, the Founder of Count Me In for Women’s Economic Independence –the leading non-profit provider of resources for female entrepreneurs who want to grow their business into a million dollar enterprise –is accomplishing both of those things very well.
“The structure of Count Me In gives aspiring female business owners the opportunity to focus on the growth of their business by giving them a robust peer-to-peer community of other ambitious women to work through the challenges with,” said Merlino. “I am so proud of creating a group where women can learn from each other,” she added.
According to Merlino, a central tenet of each Count Me In program is teaching women how to pitch their business succinctly and persuasively. “We challenge women to condense their business idea into a two minute pitch, which forces them to drill down to the essence of who they are and what they have to offer,” she said.
On Having a Rewarding Career
Merlino stressed how important it is to understand the value of coupling your passion in life with the prospect of making money. “Many people think that in order to enjoy the freedom of entrepreneurship, you have to let go of the idea that you will make a lot of money,” said Merlino. She continued, “You can find something that you love to do, or that you are really good at doing, and figure out a way to make a great living out of it.”
This is one reason why Merlino believes it is important for young women and girls to see professional women being successful. She noted, “Young women need to be able to see themselves in that role and be shown the pathways to get there.” By exposing young business women to conferences, meetings, or networking events where they can visualize what their own future can look like, they will begin to believe in the possibilities and opportunities available to them in their own career path.