Intrepid Woman: Liz Elting, Founder and CEO of the Elizabeth Elting Foundation

,

Liz Eltingby Cathie Ericson

“Those who can help, should help.”

That’s the impetus behind Liz Elting’s mission, as founder and CEO of the Elizabeth Elting Foundation, which lifts up women and marginalized populations in education, health and other ways.

Using Her Success to Help Others

Elting’s philanthropic ability comes from previous work success. She always loved languages—learning four of them while living, studying and working in five countries. After graduating from college with a degree in world languages, she worked at a translation company in production and sales which prompted her to realize the practice could likely be done better. After three years she decided to go back to school and earned her MBA from NYU; shortly after graduating, she held a finance position in a French bank and quickly realized it wasn’t for her. “As the only woman professional there, whenever the phone rang, they would call for me,” she says.

That led her to strike out on her own, where she started her own translation company. Over the next 26 years she grew TransPerfect into the world’s largest language solutions company, with over $600 million in revenue, more than 5,000 employees and 11,000 clients and offices in more than 90 cities worldwide.

In 2018 she sold her half of the company in order to focus full time on philanthropy, launching the Elizabeth Elting Foundation, which revolves around pure philanthropy, but also supporting entrepreneurs.

A Wide-Ranging Mission

The foundation has recently launched the Halo Project to meet the needs of those affected by COVID-19. “It’s a public health and economic catastrophe unlike anything we’ve seen; not only did it spread like wildfire faster than we could understand, but it painfully underscored structural inequalities,” she says. The foundation aims to identify areas where they can have the best impact, and it was an easy pivot to focus on women since they are often on the front lines.

Other important areas the foundation services include public health, such as the International Waldenstrom’s Macroglobulinemia Foundation, designed to help research and treat a rare kind of lymphoma, which Elting’s father has. He had been told he had five years to live and now the common diagnosis has expanded to 18 years, signifying satisfying and rewarding progress.

She also does work with the American Heart Association, helping to raise awareness of women’s heart issues, an important need given that most heart research is directed toward men. Thanks to her work with Go Red for Women and her participation with the board, she’s become connected with other groups to help spread the word about heart disease prevention. For example, the foundation has installed a blood pressure kiosk at the Campaign Against Hunger’s sites to help those populations get their blood pressure checked. She also has supplied Susan’s Place, a women’s shelter in Harlem, with equipment like blood pressure cuffs.

Other work includes donating to the National Organization for Women and helping support “Leftover Cuisine,” which takes extra restaurant meals directly to food banks. She was able to connect a friend who works with auto dealers to help supply the cars and drivers as a win-win to keep the dealerships’ teams employed while delivering much-needed food to the food banks.

In addition, Elting is active with her alma maters, including Trinity College where she attended undergraduate school and the NYU Business School. Her foundation gives four annual MBA scholarships for high-performing women, along with investing in two entrepreneurs a year.

As she considers areas where she can make a difference, Elting prioritizes research to make sure the money is going to the right causes and confirm exactly where the funds are going. So, for example, when she makes a cash donation to the food bank, she wants to make sure that every dollar goes to food. With the AHA, she made sure the donation directly funds the blood pressure station drive rather than being directed to a more general fund, and at NYU, she directly gives to the scholarships.

“It’s important to clarify where your money is going, which makes it more rewarding and fulfilling,” Elting notes.

In her spare time, Elting loves to read and is a self-described “news junkie.” With two teen sons, she loves to indulge in outdoorsy hobbies, like skiing and the beach, and looks forward to resuming travel when the time is right.

/by

Lale Topcuoglu, Senior Fund Manager & Head of Credit, J O Hambro Capital Management

Lale Topcuoglu“Because I was gay, I felt my successes were always discounted by my family,” says Lale Topcuoglu of JOHCM.

But as she has built her career, she has realized that sometimes you find validation in the unlikeliest of places.

Making Her Voice Heard

Topcuoglu joined Goldman Sachs directly after college and stayed for 17 years, at which point she decided to take a few years off and “became COO of my household,” as she describes it. When she was ready to go back to work, she said it was a serendipitous event that brought her to her current firm, which she joined in September 2017. Right now she is focused on building a business from the ground up, which is challenging in such a competitive field, but rewarding for the sense of achievement.

One of the most positive aspects of her work has come from a partnership she has with Bloomberg, as part of its “New Voices” program. She was invited to audition to help bolster the number of women represented in Bloomberg News, a lack caused by many women’s inadequate media training or belief that they weren’t adequately prepared to participate in news media. Bloomberg encouraged her, offering enhanced media training, and she applied and was accepted November 2018. The credibility she has earned though her media exposure has been life-changing, she says.

“This exposure, on TV, radio and print meant that suddenly I was validated for who I am,” Topcuoglu says, noting that she wears her pride pin on live Bloomberg TV as “a silent but powerful statement of who I am.” She also mentions the role that her current firm has taken in this success. “Its entrepreneurial spirit was the driving force in ‘getting me out there,’ rather than having the decision on whether or not to participate in media events become wrapped up in politics as often happens in larger firms.”

She is proud of her tenure at Goldman and becoming a managing director in just 10 years, which was another important validation milestone for her. However, she reiterates that one of her most cherished professional achievements to date has been Bloomberg’s decision to make her one of the market voices, which has also led to commercial opportunities for her current firm.

“The power of media has been immense, as I’ve come to realize the visibility you gain being on TV: You’re more recognized, and people want to listen to you more. The credibility it has offered has been fascinating and rewarding, personally and professionally. I would now like to use that privilege to pay it forward.”

Bringing Others Along

A self-described “Steady Eddie,” Topcuoglu says she wishes someone had told her earlier in her career it was OK to change jobs to get more nuanced opportunities. In addition she wishes she had known the importance of networking earlier on. “When you join a top-tier firm, it’s easy to assume you’ve made it and you’re done looking for a job, and it can be easy to lessen your focus on networking,” she says. “But then life happens, and you might end up in a situation where you realize you want to switch jobs or end up losing your job and up not working for another reason, and it’s not like a flip of a switch to suddenly start networking. It makes you look inauthentic if you just reach out suddenly,” she notes.

Topcuoglu advises younger women to focus on setting goals and continuing to learn. And she says it’s vital to be aware of your sponsors and mentors and assess potential candidates if you don’t believe you are being sufficiently supported. She had excellent mentors during her time at Goldman, she says, noting that none were men, which she found interesting given that they usually hold the most senior roles.

Now she is eager to pass on what she knows as a mentor to others. “If I can be instrumental in getting one extra person on the show or otherwise help them along, that’s critical to me. Each senior leader who pulls along one female can make a significant difference.”

As co-head of the LGBQT+ employee resource group for EMEA during her tenure at Goldman, Topcuoglu focused on mentoring and helping bring attention to their historical underrepresentation. At her current firm, J O Hambro, she is part of the newly established Diversity Council. “When you are presented with statistics, it looks a lot more real,” she says. “We always wanted to determine how to attract more of the community to financial services, and the only way to do so is to have more role models across all lines of the firm. I am very excited to be part of the Diversity Council to tackle some of the challenges and help pushing initiatives forward.”

She says that being aware of the issues related to diversity can be important for anyone’s career. “We are frequently on the road, meeting institutional and retail clients. It’s important to be able to connect to your client base that is as colorful as the rainbow.”

As the mom to two kids, ages 4 and 11, Topcuoglu stays busy just managing day-to-day life and a full career. “Family is a full-time no-pay job, which I certainly learned when I took time off between jobs.”

by Cathie Ericson

/by

OP-ED: Be an LGBTQ Ally to Help Your Daughter or Son Come Out

By Katherine Dean, head of Family Dynamics, Wells Fargo Private Bank

Have you ever worried about a child?

Wondering what’s on their mind and whether they are doing OK? And how things are going with school and socially for them? Any parent, as well as grandparents, aunts, and uncles, would most likely answer “yes,” especially as a child becomes a young adult.

My husband and I certainly don’t have this whole parenting thing figured out. What we have stressed with our 10-year-old son and almost-15-year-old daughter is the importance of two-way communication. And we’ve been intentional in saying repeatedly, “We love you. There’s nothing you can tell us that will ever change that.”

Giving Our Daughter a Safe Outlet for Her Feelings

During our daughter Grace’s eighth-grade year, we started to pick up on small things that made us wonder if she was gay. We knew it wasn’t our place to ask; we needed to wait until she was ready and comfortable to tell us that she was LGBTQ, and to see if that was even the case.

We had just decided to connect her with a therapist so she would have a confidential outlet to share her feelings and thoughts with a neutral third party. This point of connection was about navigating life as a teen, entering high school, and dealing with new social situations. As I remember from my own teen years, it’s a tough transition!

Grace’s Coming-Out Story

I’ll never forget the day. I was at work when I received a text message from my daughter asking if she could talk to us later. We hit a “parenting stroke of luck.” This was a moment of parent PRIDE here as this was a signal we were doing something right!

That evening, we pulled up with her privately in her room and asked what she wanted to talk about. She struggled to say anything and kept trying to get her words out, but they wouldn’t come. We could tell this wasn’t easy for her, but we continued to encourage her to share. She finally asked if she could write it down.

She proceeded to write on a scrap of paper: “I AM GAY.” Instantly, we could see her relief in sharing this news. We immediately got up and hugged her long and hard. We talked about how much we loved her and how thrilled we were that she decided to tell us, and we asked if she needed us to do anything to support her.

Right away, she shared her one request. She asked if our entire family could march in the 2019 San Francisco Pride Parade. Already involved in PFLAG (an organization for family, friends, and allies of LGBTQ people), I made a call to get our family added to the parade roster.

Celebrating Pride as a Family

Our family of four, plus our daughter’s best friend, met up with PFLAG in San Francisco for the big day. Grace wore a Pride flag proudly as a cape, and the rest of us adorned ourselves with Pride gear ranging from flags to beads to hats.

When we arrived, we were greeted by amazing floats, crowds galore, and a very positive vibe. It was inspiring to be surrounded by the strength and beauty of so many.

As the parade started, our daughter, unplanned, decided to carry the PFLAG banner in the front of our group, along with a few other girls around the same age. Our son donned a massive head-to-toe sign across the front of his body that read: “I am a brother.” Moving forward, the emotion overtook me as the crowds cheered and clapped, leaving me teary-eyed and so appreciative of the LGBTQ community’s acceptance of its newest member.

I left that day incredibly full of PRIDE. I was grateful that my daughter trusted us to share her true self and that, as a family, we were able to experience this amazing moment together. I thank all those who came before her for your hard work. The next generation is loud and proud and will continue to carry that work forward, alongside with their families and friends.

Sharing my own experience

Believe it or not, I attribute much of our parenting success to my job. At Wells Fargo, I am grateful to be a part of the Family Dynamics team. We focus on helping families flourish beyond their finances — we help them build communication and trust, prepare future generations, and create shared family purpose.

In my role, I often engage with families having communication challenges. I’m not sure these families realize it, but when I help them, they help me. I strongly believe that we all learn from one another and that everyone has important perspectives to share. I’m proud to be able to give back by sharing my own personal experiences.

To My Daughter and to the LGBTQ Community:

I am a mother. I am a friend. I am your ally. I will always be there for you. You are loved.

/by

Mover & Shaker: Devlyn Lorenzen, Business Support Associate, Wells Fargo

,

Devlyn Lorenzen“Take charge of your own narrative and find people who will speak up for you,” recommends Devlyn Lorenzen, business support associate at Wells Fargo Advisors.

She suggests asking people what is said about you when you’re not in the room, and if the response is not how you would like to be seen, work towards changing the perception.

It was a realization she came to when she was attending a diverse leaders training program and was expressing some frustration to a senior member. The other professional asked, “How do you show up?”

“The question made me pause because I realized she was asking me to figure out the type of demeanor I had that people were reacting to,” she said “I realized I had created my own box because of my title and that was a wake-up moment for me.The title behind your name doesn’t limit what you are capable of. You control your own narrative; don’t let other people determine what you can do.”

Lorenzen calls that moment a turning point in her career, where she developed a renewed confidence and determination.

Seizing Opportunities By Raising Her Hand

The strategy of taking advantage of the opportunities that come her way has defined Lorenzen’s career. She began working as a receptionist at a bank and soon accepted another position as an administrative assistant. When that bank merged with another, she earned a position as an assistant for the national sales manager in Charlotte, NC, and was also able to assume a managerial role, supervising other administrative assistants.

When the bank eventually merged with Wells Fargo, she continued to move up and around in the company, helping to form cross-functional and cross-departmental partnerships and helping assistants find opportunities to work on projects with high visibility. She is currently involved in a marketing workstream to build a resource internet site allowing financial advisors to quickly link to other partners.

Finding Ways to Share The Importance of Diversity

Along the way, she has been highly involved with diversity and inclusion efforts. In fact, one of the professional achievements she is most proud of so far is receiving the Diversity Champion Award for her work with Wells Fargo Advisors in 2018. While the honor itself was important, she was even more excited at the chance to bring her 17-year-old daughter as her guest to the celebration. “I wanted her to see the results of my hard work and provide her the chance to see all of the women on stage being recognized. It’s so important for young women to see those opportunities in action,” Lorenzen says.

As part of her commitment to diversity and inclusion, she led a workstream for a website overhaul, to develop a site where team members can learn what’s going on and what training opportunities are available, as well as highlighting stories and messages from leaders. “We want to raise awareness and provide the resources people need, which is exciting as it is constantly evolving,” she says, adding that she’s enjoying the collaboration part of it most of all.

While Lorenzen appreciates the progress that has been made, she feels there are more opportunities for diverse leaders. “Where is my career headed if I’m not seeing people like me in leadership roles?” she wondered.

The key for her was to look at areas of the bank where she could see other women who were achieving, and put effort into seeking those women out for career advice.

That’s why she believes it’s important for new professionals to find a mentor, and if it’s a woman, even better. Surround yourself with people who will cheer you on and challenge you at the same time.

She currently has several role models—the main one is her sister who has a career in higher education and is working on earning a Ph.D. “She’s constantly forging ahead; I’ve watched her navigate her challenges by bringing her own seat to the proverbial table as well as bringing an extra one for another person. No one will automatically make space for you so that’s another reason it’s vital to have someone who can advocate and sponsor you.”

Another mentor is one of the private wealth regional presidents, who invited her to a Wealth and Investment Management Mid-Atlantic Women’s Summit and offered Lorenzen time on the stage to give a short update on her work with the Diversity Council.

Despite her nervousness, Lorenzen realized the value in accepting a stretch assignment. “You will gain confidence by overcoming your fears so I recommend finding a mentor that will push you and help you grow.”

Finding Balance Outside of Work

As an Army “brat,” Lorenzen lived all over the world, which inspired in her a love of travel. She particularly enjoys traveling with her sister and niece, as well as her daughter, who has participated in a German language immersion program since kindergarten as a way to achieve a broader worldview. Her daughter traveled to Germany for an exchange program and also spent time in the Dominican Republic for a service project. “I want her to understand that people’s lives aren’t all the same and to look outside her immediate circumstances.”

Family time is what’s most important to her: hanging out with her husband and daughter, sister and niece. In addition to watching foreign films and crime shows with her husband, she also loves to indulge her creative side by crocheting, learning to knit and solving puzzles.

“I view the current work-from-home orders as a gift to be still and slow down a bit.”

By Cathie Ericson

/by

Voice of Experience: Cheryl Camin Murray, Health Care Partner, Katten

,

Cheryl Camin Murrayby Cathie Ericson

“Stick with it.” That’s the advice that Katten’s Cheryl Camin Murray has for younger associates, noting that employers can be accommodating if you ask.

“Sometimes you are at a point in your life where you need a more flexible schedule, but that doesn’t mean you have to automatically go off the partner track or to part time. You can continue to create opportunities in your career by asking for what you need; in fact, you may even be the impetus for a new policy or program that helps others.”

Finding Her Niche

That guidance has helped Murray achieve the career she envisioned: entering private practice, becoming an involved, contributing member to a firm, and eventually getting elevated to partner. Throughout her legal career she has focused on health care law, with a stint interning with the U.S. Department of Health and Human Services, Office of the Inspector General, to cement her interest, then earning a master’s degree in public health from the University of Texas Health Science Center at Houston in addition to her law degree.

Murray started as a summer associate and worked her way up to partner at another firm before she joined Katten’s newest office in Dallas in 2018 with two talented colleagues. Together they have grown the Texas Health Care practice, which represents one of her proudest professional accomplishments to date.

In light of the recent COVID-related ramifications, she has been focused on leading in a creative way that allows her to continue to support the firm and her clients, guiding them through transactional and regulatory matters, as well as the privacy and security concerns facing the health care industry. To that end, she serves on Katten’s COVID-19 advisory group, a multidisciplinary task force addressing the wide range of issues companies are facing in response to the coronavirus outbreak. She is also part of the Dallas Bar Association’s Coronavirus Task Force designed to bring attorneys the latest news on court closures, legal and community resources and webinar presentations. For example, with the growth of telehealth services during this time, Murray often counsels health care providers on major developments that could impact the delivery and coverage of such services.

Nurturing a Culture of Mutual Support

Murray advises young professionals to seek mentors as much as possible, identifying people with a breadth of experience to guide their careers and help identify next steps and goals and the best paths to getting there. She advocates that women attorneys who are more established in their careers support younger attorneys, but also each other. For her part, she has been active in “Act III,” an external women’s lawyer group that includes women from different practices who come together to help support each other as they navigate the next stage of their careers and then bring the next generation of women along with them.

While law is a great career path, she acknowledges it can be challenging for women. “Since genetically women carry and deliver the babies, companies are realizing they need to develop robust programs to offer support, such as enhanced maternity and paternity leave,” Murray said. It’s not just the official firm policy that matters, but also how that policy is turned into practice and integrated into the firm’s culture, she said.

As an equity partner at a prior firm when she had her triplets, Murray encountered a hurdle in taking time off although her colleagues were very supportive during this time. “When you have built a business around clients—relationships you’ve developed—it’s more challenging to go off the clock for an official maternity leave,” she notes. At Katten, she has found a firm that has been highly supportive with generous policies for families and a dedication to balance.

Her firm involvement includes a role as the Texas co-chair of Katten’s Women’s Leadership Forum, which supports the advancement and retention of female attorneys by offering mentoring, skill-building opportunities, external and internal networking, and career development programs. One recent event she felt was particularly helpful to attendees centered on how to identify and overcome the psychological phenomenon of “imposter syndrome.”

Outside the firm, Murray is equally involved, as the second vice president on the board of directors of the Dallas Bar Association; chair of the board of directors of the Southwest Transplant Alliance, a nonprofit organization that serves as the bridge between organ donors and potential transplant recipients in Texas; and a board member and former chair of the Dallas Friday Group, a nonpartisan organization of business people who share an interest in public affairs and business issues. On top of those roles, Murray is the mom of four-year-old triplets.

A busy practice, coupled with a fulfilling volunteer and family life, are the keys to success for Murray.

/by

OP-ED: The Empowerment of Women Starts With All of Us

Lisa Featherngillby Lisa Featherngill, Head of Legacy and Wealth Planning, Abbot Downing

Empowerment can come in many forms.

According to Webster’s, the definition of empowerment is “granting of power, right or authority to perform various acts and duties or the state of having the power, right or authority to do something.”

So, empowerment can come from inside or it can be given to someone. In my experience, being empowered as a young girl helped me become stronger and more confident as a woman. I want to share my story with you to hopefully inspire you to empower others.

I was fortunate that my hard working, successful single mother never discouraged me from ‘traditional’ male subjects. She never graduated from high school and yet she was working at the White House and traveling with the Press Corps and Presidents Johnson and Nixon. She was a role model for being strong and confident and always told me that I could do whatever I want in life.

Growing up I was surrounded by women like Helen Thomas, the iconic correspondent from Associated Press, Gloria Steinem who had just started Ms. Magazine and was a leader in the women’s liberation movement. These women were powerful, visible and impactful. They were trail blazers who did not hesitate to follow their passion for change despite considerable obstacles. I practiced what I observed. As a teenager and young adult, I was told I was “rebel without a pause.” I was always eager to channel my energy into exploring new opportunities.

In college, I thought that I wanted to be a photo-journalist. Then my camera was stolen on a trip to Key West before the fall semester started, so I decided to try accounting. To my surprise, I loved it. I took the CPA exam as soon as I finished finals and a week later went to work at Arthur Andersen. Although 50% of the new hires were women, there weren’t many women in the senior ranks. It was a tough environment and even tougher as a woman. It was at Arthur Andersen that I found my first supporter in my professional career, a man named David, who was a partner. He told me that he expected brilliance from me. Through hard work, constructive feedback and opportunities I was promoted and quickly learned that with more visibility, there were new and higher barriers to overcome. David took a chance sponsoring me, a term that was not used that time. He provided me space to grow, to build my confidence and recognize my contributions to the firm. Although he was incredibly tough, I knew he had my back.

Through my experience with David and Arthur Andersen, I knew I had added responsibility to pay it forward to create opportunities and a more inclusive environment for women in the workplace. One small example occurred during a cold winter one year, back when women didn’t wear pants to work. I challenged the office Managing Partner and said “I’m going to wear pants to work tomorrow” and he replied, “fine, I’m going to wear a skirt.” That day my simple act of defiance helped drive change that was another stepping stone to improving the environment for women in our office.

I love to find great talent and the planning field has an unusually high percentage of women. I have been fortunate to help other women find opportunities that enable them to grow professionally and personally. Support can be as simple as encouragement, inviting someone to a conversation, or creating room from them to innovate. One of the members of my team was dedicated to client service, but I saw so much potential in her to lead others and share her voice more prominently. I coached her for a few years and provided her more exposure when I expanded her role from a regional to national level. She has also coached me to understand different perspectives. I have seen her flourish through the relationships she has built with others and helped her grow in confidence so she can someday step into my shoes.

Being available to talk to women in the finance field has been very rewarding. Listening to their experiences and needs has allowed me to adapt my management style. I have made sure that my teams have flexible work schedules and resources available to them so they can do their best work while still managing their personal lives. Ironically, working from home during the COVID-19 virus has shown other leaders that we can be effective with flexible work schedules and working from home.

We have a unique opportunity and responsibility to empower other women. According to a recent presentation at the Abbot Downing Women’s Summit, women have not been able to break a glass ceiling to get past 20% of women in leadership positions. Currently, 60% of undergraduate and graduate degrees are awarded to women. So, there are women entering the workforce. However, the conundrum to me, is that they still aren’t getting into the leadership positions at the same rate as men. It is amazing to me that 48 years after the first edition of Ms. Magazine and seven years after the book “Lean In” was published, women aren’t in more leadership roles. To quote Ruth Bader Ginsburg, “Women belong in all places where decisions are being made. It shouldn’t be that women are the exception.”

If this is going to change, both the women in the 20% and men in leadership roles need to empower the 80% of women beneath the glass ceiling. Women and men need to recognize and support the women who show the desire and talent for leadership. I am fortunate to currently report to a man who provides this support for me and other women in the company.

Empowerment can happen at work or it can happen at home. As Gloria Steinem said, “The best way for us to cultivate fearlessness in our daughters and other young women is by example. If they see their mothers and other women in their lives going forward, despite fear, they’ll know it’s possible.”

I encourage us all to invest time into the change needed. We are all in a position of influence.

/by

Voice of Experience: Tami Gaythwaite, Chief Operating Officer, Centerline Digital

Tami Gaythwaiteby Cathie Ericson

As you go through your career, it’s important not to be overly focused or worried about the impact of a single mistake or decision, says Tami Gaythwaite.

“That’s because it’s not the actual mistake or decision that’s the impactful moment; it’s what you do after,” she says, adding that the best way to deal with it is to ask yourself if the issue will be important in the next year or even five. “That type of consideration can put any one action into perspective and help you keep moving forward.”

Learning by Doing Propelled Her Career

Like many aspiring professionals, Gaythwaite started at Kelly, the temporary services provider, putting her fantastic typing skills to work at a wide variety of companies. It was an experience that gave her valuable skills, including being able to just walk into a company, assess their needs and get to work.

“I don’t think as many people do temp jobs today, but the experience is invaluable and gave me a good foundation into the type of jobs I wanted, as well as feeling comfortable with walking into the unknown,” she says.

A full-time job at R.J. Reynolds followed, where she worked as a production assistant, helping organize sports promotions with NASCAR. Due to staff changes and turnover, she began to fill in various roles such as writing scripts and learning to edit and produce videos until soon she was running the video department. When the sponsorships came to an end, she took her skills to the freelance world, where she worked as an editor, animator and producer, where she realized that true value would come from choosing an area in which to focus.

As a way to ensure longevity, Gaythwaite decided to focus on the client side and moved to business management and sales with Centerline Digital, where she has been for the past 15 years. Her work expanded to solving client issues in project management and she eventually moved into the COO role, where she oversees the overall health of the business.

“My greatest achievement has been being part of the company’s growth, including finding clients and growing into a role where I can support and work side by side with my fellow team members, overseeing their professional growth,” Gaythwaite says.

Centerline Digital’s core offerings meld storytelling with marketing data that allows the company to conduct sophisticated trend forecasting. “It’s fascinating to see how those will merge as we make sure to continue to focus on the human element and keep the end customer in mind.”

Finding Your Own Path

Gaythwaite says she often works with women who have a couple of years under their belt and worry about the common barriers that women face in the work world, which can be destructive. “Don’t fear the barriers,” she says. “Although you are bound to meet them, you need to learn to push past them, which can be accomplished by aligning yourself with other women who can help you grow.”

In addition, she believes that her peers need to band together and support one another as well, as they are all currently juggling multiple needs: parents, kids and their next career step. “Understanding that we’re all going through the same thing, and are all looking at our past success, yet unsure what the next steps will be, we need to give ourselves and others some leeway.”

She is proud that the entire executive team at her firm is women, many who, like her, have been there a long time, growing up through having families and career success. “We can help nurture the other women who join our team,” she says.

A single mom by choice, Gaythwaite says that life never turns out exactly how you expect, but it can be even more gratifying. “Understand that you will likely be facing multiple speed bumps along the way, and that it won’t be exactly what you envisioned. But keep moving forward and own your own specific path. While it will look different for each person, focus on your own life and what works for you, and that’s how you will define and find success.”

/by

Vicki Brakl; Senior Vice President, Marketing, Training & Development; Meredith Corporation, MNI Targeted Media

Vicki Brakl Opportunity is often dependent on timing, says Vicki Brakl.

“If you have a good idea, speak up! Good ideas come from everywhere. What’s most important is for leaders to foster an open-minded environment where all ideas are considered.”

This is something Brakl has experienced throughout her career. She knows firsthand that people (including herself) frequently defer to those in senior positions as a sign of respect. What’s important to distinguish is that respect doesn’t indicate silence. This allows for the strongest ideas to be built upon for all to benefit.

Looking for New Challenges to Stretch her Talents

Status quo is definitely not something Brakl ever sought. In fact, she has always said yes to opportunities where she felt she could learn something new. She describes her career path as “winding”—always moving forward, based on curiosity and a desire to stretch herself along the way.

Brakl says she’s been lucky to never have had to “search for a job,” so to speak, and she attributes that to the fact that she has always done what she’s said she’s going to do; while it sounds simple, this work ethic can be in short supply.

“I want to work with smart, motivated, curious people, but also precise communicators and problem solvers who bring solutions and new ideas. I like to think that I’ve been that person to others,” Brakl says.

She found her ideal career through trial and error, including stints in the legal profession and investment banking. While the culture wasn’t for her, Brakl didn’t want to give up on business overall so she went to business school. After a full-time internship, she received a great job offer and cut her teeth on the client-side at one of the largest consumer packaged goods companies, giving her nine-years of experience. She then went to the agency side where she could work with different types of clients, from retail to pharmaceutical, and then on to a private equity group. All of these opportunities allowed her to learn and hone diverse skillsets.

Brakl’s current job came courtesy of a family friend who needed someone experienced in integrated marketing. Although she’d bought media and created strategic media plans, she’d never been on the sales side, but again, she relished the chance to try something new.

Helping Others Grow Their Careers

Throughout her career, Brakl points to several business successes—from pitching for huge budgets to unwinding companies and making clients whole. But what she’s most proud of is the  personal outreach of appreciation from those whose careers she’s touched. “It could be a note that they enjoyed working with me, or that a piece of advice I gave them sent them on a new course, or that they’ve found me to be an inspiring leader. These types of acknowledgments touch me most deeply because the personal relationships are what it’s all about.”

Providing that career upskilling is now an official part of her job, as she was recently promoted and added training to her purview. “For an organization of our size, training oversight is exciting because of the ability it gives me to touch people,” she says, adding that maintaining a strong culture is particularly important given their dispersed and diverse workplace.

“I’m excited about what a formalized training process can do to make a difference in uniting a company where people sit in home offices across 43 markets.” And in her new role, she intends to focus on providing ways for all employees to expand their knowledge base beyond their day-to-day responsibilities.

Brakl sees that the work world is moving more toward valuing productivity and results versus hours and thinks that will be a benefit to all, but especially to women. “You have to find the right place where you can work on your own terms in your own way. It’s not just about balance per se, but managing your life and career over the long haul in a way that’s sustainable.”

She encourages young professionals to ask for challenges in order to bolster their career. “When you are offered an opportunity, take it and run. Don’t be afraid to ask questions because that’s where the learning happens,” she says.

And while asking questions is important, so is speaking up in general. She cautions other women not to allow others to appropriate their ideas. She’s seen it all too often: you will offer an idea only for someone else to tweak it and play it off as their own. “Say it again and don’t let them get away with it. Gracefully bring it back to you with a calm remark such as, ‘As I said,’” she suggests.

Currently, two-thirds of the workforce at her company are women, with 60% at director level, and Brakl is one of four on the executive team. While the numbers continue to grow, she knows there can always be improvement and looks forward to making a difference in her new role.

Outside of work, Brakl is busy with her 5-year-old, and not a day goes by that she doesn’t learn something new by seeing the world through her eyes. “I try to harness her viewpoint and be as non-judgmental as a child. It has really  affected my perspective.”Yoga keeps her mind and body flexible; it’s just a matter of finding the time. Brakl notes that along with family, friends and keeping yourself healthy, that’s a full plate. “It all helps you be a better professional and mom,” she says.

/by

Emily O’Daniel, CFA; Vice President, Intermediary and Retail Specialist; PineBridge Investments

Emily O'DanielWhen you start from the bottom and move up, it can be hard to figure out how to make your way, says Emily O’Daniel.

The best strategy is to always be willing to take on responsibilities and be vocal about what you want. “People can’t read your mind, so ask for opportunities and get more comfortable saying no to requests that no longer fit in your job description if you are spread too thin..” 

And she adds, it’s hard to know what roles are out there and “what you want to be when you grow up” so you always have to ask questions, attend conferences and do your research to  find out what other jobs are like in order to determine what suits you best. 

A Growing Company, A Rising Career

That can-do spirit has served her well.

Spending her whole career with one employer has been fulfilling for O’Daniel, if a bit unusual in her generation, she points out. However, it’s given her the chance to wear many hats and take on diverse roles, all at one firm. While she had been offered a position at PwC following an internship in forensic accounting, she liked the possibilities she was offered at PineBridge as she believed working at a smaller firm would be more fruitful and lead to more opportunities faster. 

Her first position was as the only analyst covering the Americas institutional sales team.  After gaining some experience supporting the larger team as the sole analyst, she asked take on a specialized role within the intermediary & retail team  —an area she deliberately chose since it was a channel she knew the least about so the learning curve was steep.  That channel has grown since then, as has the company, with four analysts now on the sales team.  

Eventually O’Daniel was promoted into her own sales role and for two years has been an independent sales woman focusing on identifying new business.  In addition, she supports the firm’s sub advisory business, which she says is much like being a teacher. “You’re working with clients and helping them understand the investment strategy we’ve developed. Often it can be easy to get stuck in your day-to-day job and not see the end result so it’s rewarding to have insight direct impact as you watch people save for retirement and know you’re helping them.” 

However, in terms of the professional achievement she is most proud of so far, it doesn’t even have to do with that rapid ascension, but rather in earning her CFA designation, given the challenge inherent in the three-level test, where each level only has about a 30% pass rate. She was able to juggle that massive responsibility with working full time, but she believes that accomplishing that has made a big difference in her career. 

Strong Mentors Support and Teach

When O’Daniel began her career, she had expected that the corporate world would be far more competitive in terms of interpersonal relationships, which would make it hard to be yourself, especially as a novice. She has been pleasantly surprised to find that while there are all kinds of people, , by and large people have been friendly and helpful. “Even when I am in meetings with competitors, you get the sense that people want to collaborate and be friendly.”

She has been fortunate along the way to have had several role models—starting with her father, who was in sales and reminded her to always find the fun in what you’re doing. “If you like what you’re doing, you’ll be better at it,” she says, adding that he also taught her that cutting corners is never the way to succeed.

In addition, she was inspired by a women with whom she interned, who ran a successful business while maintaining a caring and kind demeanor. And she’s learned from many other colleagues, both male and female, informally and formally, through the robust mentor program PineBridge offers where you are matched annually with someone new. She says her PineBridge mentors have not only given her great advice, but advocated for her. “It’s been a great way to gain exposure to people outside of my group,” she says. 

O’Daniel is also active in a recently developed PineBridge Women’s Network, which is an internal resource group to network and talk about challenges in professional and personal development. And, she’s a member of an external group, the Defined Contribution Institutional Investment Association (DCIIA), that is currently focusing on diversity and inclusion.

Since her role is largely numbers driven, outside of work O’Daniel enjoys exercising her creative side, from knitting to painting, making jewelry and handling any number of DIY projects. In addition she enjoys spending time with her family, frequently traveling to visit them in the Washington D.C. area.

/by

Voice of Experience: Raquel Rosenthal, CEO of Digilant

,

Believe in yourself, be hardworking and tenacious, advises Digilant’s Raquel Rosenthal, but never forget that determination is a big part of success.

“Don’t let the little stuff get to you, but keep looking at the goals with your eye on the prize,” she says, an attitude that she attributes to her sales background.

“When you’re young and on a superstar path, you want to get there quickly, but you need to continue to work on yourself. With any blip, I kept focused and realized that even if my time wasn’t now, it was coming.”

Riding the Wave of Transformative Technologies

That determination has given Rosenthal a front row seat to the transformation of the digital world over her career. In college she worked at her campus radio station as a sales manager, then got a position at a local publication called the Advantage where she worked for a year before starting her own publication, which she ran for four years. “While I started on the traditional side, I focused my career on the digital advertising industry and emerging markets. I have always been entrepreneurial, which has shaped me and how I’ve grown my career,” she says.

While she loved advertising and selling, when she started her career at DoubleClick, a company acquired by Google, she realized she had found her passion. With the digital industry just emerging,it was an exciting challenge to work with large companies to convince them to pivot their marketing budgets. She held management roles at other tech companies, including Belo Interactive Media and dataxu, and then seeking a new challenge, she joined Digilant in 2011, ascending from Senior Vice President of Sales and Chief Revenue Officer to CEO.

“I feel very fortunate to have been part of this emerging field,” she says, adding that while she is proud that she’s been able to switch gears from being a contributor to becoming a CEO, even more so she considers herself a “turnaround” CEO. “I was able to leverage my revenue mindset and take the company from where it was losing money to today, where we are headed into our third consecutive year of growth,” she says.

Always on the forefront of emerging trends, Rosenthal closely watches the current landscape within the advertising space, where there’s been a merger of adtech agency services and consulting. “It’s significant when companies with that financial prowess enter the space, so we have been focused on retooling our company to ensure we can compete alongside the larger companies.”

Along with that, Digilant is focused on eliminating siloed data within organizations and the industry to help create a seamless customer experience. Rosenthal states, “we are shifting to a single source of truth to help understand how the consumer is looking to get their data and how analytics can help us improve the consumer journey.”

A Growing World of Opportunity

Looking at the talent landscape, Rosenthal sees many more opportunities for women in middle management and leadership positions than when she started, and although there are still fewer women than is ideal, she feels optimistic about what lies ahead. Using her own company as an example, Digilant has four women in executive leadership positions, attributed to recent growth.

With a focus on diversity of gender and culture, they have implemented “Women and Wisdom”,a monthly discussion group that covers a diverse array of topics, from gender roles to climate change, all chosen by women. A robust mentorship program is also key to helping elevate women.

Rosenthal believes it’s important to stay focused on your work, but in order to bring your best self to work and position yourself for success, you also have to focus on yourself. She says, “it could be walking the dog or reading a chapter every day, but you have to have something that helps you decompress and get away from work to bring that fresh mindset that breeds creativity.”

She definitely takes her own advice, including a daily three-mile walk with her dogs and setting aside time to read books on managing, such as Radical Candor and Good to Great. “People are in constant evolution, including myself, so I love to focus on those topics that will help both myself and the company.”

 

/by