Rachael Sansom: Managing Director, Red Havas UK

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Rachael Sansom“As a leader, teams take their cues from you. Everybody has different styles, but people have to feel some sort of essence from you,” says Rachael Sansom. “And in the agency business, that’s also true in terms of the client relationship.”

Sansom speaks to creativity, why Gen Z inspires her, the value of your essential energies and reconnecting to gut instinct.

Motivated By Creativity

With an intrapraneurial mindset, Sansom stepped in to manage the public relations (PR) agency Red Havas in London, when it opened as part of the global network.

“I’m in the game for the love of the people,” says Sansom, who feels working from home has underlined how much this means to her. “Agencies are creative working environments. I’m incredibly privileged to be working with really talented and fabulous people, with strong points of view.”

While managing business and growth, creativity is the core of her personal motivation. The most satisfying part of her work is participating in team brainstorming sessions to ponder creative solutions to difficult business questions: “Creativity can come from anywhere and it can mean different things. It can be creating a campaign. You can be creative in how you manage a client or how you create opportunities for people.”

Sansom notes that the multiple industry award-winning NHS Blood and Transfusion Service’s ‘Missing Type’ campaign, – in which 1,000 organizations removed the A, O and B from their signage and social media branding to bring attention to the ‘missing types’ of donated blood – was catalyzed by the two most junior people on the team.

Inspired by Generation Z

Sansom finds it inspiring that many of the Gen Z junior coworkers have creative outlets and creative side hustles, away from their day jobs, such as designing mobile phone covers. If they’re starting this early, she feels creativity will continue to be a guiding thread through their lives.

She observes her Gen Z team members do not have the same conditioning as Gen Xers, but instead she sees a healthier notion of living in all directions: “They want to look at life in a 360-degree way – they want to work, have a side hustle, do other stuff, travel. Not only is their creativity and entrepreneurship refreshing, but they are also redefining work, relationships and sexuality.”

“I truly think it’s going to be a fundamental generational shift in the dynamics of society,” continues Sansom. “And an interesting challenge for our generation is how can we present ourselves as relevant enough? We have a lot of experience and knowledge, but how do we combine that with what Gen Z is bringing to make something special?”

Showing Respect and Self-Compassion

Sansom feels her moral compass for fairness has been a constant and has built her reputation in both the companies she’s worked in and the market: “I’m very much business is business, but there is no reason why you don’t treat everybody – down to the most junior person – with the same kindness and respect.”

She recommends to be aware not only of the reputation you’re creating through your achievements but also your manner of being, which ultimately becomes credit in the bank with others. She also recommends doing the best you can do while also being realist enough to go easy on yourself when things don’t work.

“You’re not going to be able to win every time, you don’t have to change the world every time, and sometimes things are just what they are,” says Sansom. “So it’s important for people coming up to do their best, and to know if it occasionally doesn’t go how you want, you’re probably still going to be winning 80% of the time.”

Channeling Your Energy As a Leader

Sansom has often been complimented on her bubbly energy and enthusiasm: “I work in an agency. It isn’t an easy business, and you can’t underestimate how much energy is important if you’re trying to bring a team together.”

Sansom is reluctant to admit that men in the workplace can at times, whether consciously or unconsciously, seem to dampen or discredit the energy women bring to the table. She’s definitely had the experience of being told she’s too emotional, which seeded self-doubt in the past.

“The biggest thing you can do to be successful is to be yourself and not listen to the detractors. Just let your light shine.” She confesses her own energy could be considered a bit of the “disco is about to start” in spirit – which absolutely has been a boon and a resource to draw on.

“I’ve become more conscious of my own energy as I’ve become older, and that it’s always flowing in me, but you can also learn to use it and channel it,” Sansom says. “If I’ve got to get a team going, I really think about bringing that energy to the table.”

Similar to the Learning & Development field, PR is full of women at entry level but then dominated by men at leadership level. Sansom feels the industry has a long way to go in valuing the differences in women’s more collaborative approaches to business (more focused on connection than securing transactional benefits), as well as accommodating their total responsibilities, since women often remain the primary caretakers.

Being Inspired to The Next Level

One of her “North Star” mentors, Sally Costerton, (who at that time was CEO and Chairman, EMEA of Hill & Knowlton) succeeded in a very male-dominated environment with major power figures and passed onto Sansom the playbook on how to dissect issues and problems. This insight has helped her overcome obstacles and focus on long-term planning.

“Having a mentor that inspires you, and to a certain extent protects you, will help you get to the next level, even if they’re outside of your organization,” says Sansom. “They will help give you the skills that will up your game and that is absolutely key.”

The leaders that truly inspire Sansom have the human touch: “they are as approachable to the most junior person in the organization as the most senior, and mindful of all of their people. They are thinking about how do we inspire someone at junior level? How do we draw the pipeline through, in terms of people, all the way to the top?”

She also values down-to-earth pragmatism and a genuine supportive approach in backing the team in taking risks, which is a quality she feels is essential to enabling creativity – “the freedom to make mistakes”.

Reconnecting with Gut Instinct

Though it’s not the message she feels she received, Sansom would advise more junior women who want to start a family that it’s absolutely okay to take time out with your kids because you only get that opportunity once.

“Don’t compromise what you want from a family for the sake of your career,” says Sansom. “We need to remember our job is there to fuel our life. It shouldn’t be your life itself. It’s going to be fine it you stop for a bit, if that’s what you want to do, and you will be able to come back.”

Recently Sansom has been reading philosopher Alain de Botton, which to her own amazement, has helped her reconnect with her gut instinct and her own boundaries.

“I used to lead more from my gut instinct, but being in a more male-oriented industry knocked some of that out of me, and I learned to trust my gut instincts less. I trained myself to be more rational than I was emotional,” reflects Sansom. “What reading his philosophy has done for me has made me understand that so much of my gut feeling is right, and I should go back to relying on it more, because at this point, my gut feeling is also being fueled by 25 years of experience.”

Amidst the chaos and trauma of the pandemic, Sansom also feels more people have come to the heart of the matter in their lives. She has taken to wild water swimming, loves art galleries and enjoys beautifying her home – and speculates her own creative side hustle (à la Gen Z) would be renovating old houses with recycled materials.

By Aimee Hansen

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Why Introverts Are Needed In the Workplace

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introverts at workWhen you enter the corporate world as an introvert, one of the first hurdles you may have to overcome is the societal expectation that you should behave more like an extrovert. The temptation to be someone you are not can be overwhelming and may lead to disappointment and missed opportunities. What if rather than hiding who you are, though, you were able to listen to your own wise inner voice and use your unique communication style and let your true personality shine through while also contributing tremendous value to your organizations and teams?

The reality is that if you are willing to stretch and grow and be a little bit vulnerable, if you are willing to stop being who people expect you to be and to start experimenting with being curious, listening more, and showing your real quirky self to the world, you may be surprised at the results. When you stop talking only about business, stop trying to be the loudest, smartest, most confident person in the room, you are then able to access your unique introverted abilities and wield them like a superpower.

The Advantages of Being an Introvert in Business

Let’s look at some well known introverts who demonstrate this every day. In his article, 23 of the Most Amazingly Successful Introverts in History, John Rampon tells us that many industry giants are not only introverts but their success shatters stereotypes about what it means to be an introvert in the business world. Among others he shares with us that Marissa Meyer, current Yahoo! CEO, has admitted that “I’m just geeky and shy and I like to code…” He and numerous other sources quote Bill Gates as saying, “ …if you’re clever you can learn to get the benefits of being an introvert, which might be, say, being willing to go off for a few days and think about a tough problem, read everything you can, push yourself very hard to think out on the edge of that arena.”

This comes as no surprise when you look at research done by organizational psychologist Adam Grant. His findings not only confirm that there is no real long-term difference in the effectiveness of introverted and extroverted leaders, but that in some situations, introverts actually outperform their extroverted colleagues. For example, his findings show that introverts really shine in situations where creativity and team cohesion matter. They are more likely to be better listeners and to encourage creativity and to form deep and meaningful relationships with team members.

If you think back over your own personal experiences, you may have found this to be true at times in your personal experience also. Can you remember a time when you listened deeply and collaborated with another individual only to find that you had effortlessly built a relationship without even really trying? That ability is the secret sauce that introverts often don’t even know they possess because they are trying to so hard to act like extroverts instead of tapping into their natural relationship and problem-solving abilities. When introverts tap into their unique ability to listen, collaborate, problem solve and build trust, they are a quiet but powerful force in an organization that helps share a diverse orchestra of talent that works together to create a beautiful symphony of diverse abilities.

A 2002 study by Nassbaum supports this idea and reveals that introverts are in fact more likely to work together to find solutions to problems and to listen to and ask for other people’s suggestions. They are more willing to consider new ideas and are less attached to their own personal ideas. This allows team members to feel valued and free to share their ideas and for clients to feel cared for and part of the problem-solving process when issues arise. When introverts let go of the expectation to come up with all solutions on their own and to be the most engaging person in the room and just let themselves be a safe place for others to express themselves, relationships blossom from that organically.

A study by Rehana Noman in the International Journal of Research in Medical Sciences reveals that more than 79% of introverts rely on their intuition, inner feelings and reactions to make decisions rather than making snap impulsive decisions. This is compared to 50% of extroverts who report making snap impulsive decisions on their own. The most successful introverts know their strength comes from their natural ability to listen not only to their own intuition but also to seek input from others and to cultivate deep long-term relationships one at a time. They may not woo a room of a hundred people in one fell swoop or shake 50 hands in a night, but just like the proverbial tortoise and hare, they move slowly but surely across the finish line. Over time they gather speed as one relationship leads to another and then another. Initially it may take longer for their careers to take off but the willingness to be open and vulnerable can create a feeling of reciprocity that naturally leads to long term relationships and a surprisingly large network of clients, colleagues and referral partners that form a solid foundation for growth.

Supporting Introverts Helps Your Organization Thrive

The problem comes when a workplace is set up in such a way that introverts don’t have a chance to have a voice or use their unique strengths. For instance, let’s look at another study by Adam Grant of Wharton with his colleague, Dave Hofmann of the University of North Carolina at Chapel Hill. They studied a U.S. pizza-delivery chain and found that introverts’ strengths are often locked up simply because of the way work is structured. If in meetings only the loudest voices are given a chance to share ideas or employees are pitted against each other to find solutions, then any solutions presented will naturally come only from the extraverts and solutions that might otherwise be found are squashed by the loudest voices. On the other hand, if meetings are structured in a way that everyone has a chance to speak, or introverts are given opportunities to lead small teams, that creates a culture and space in the organization that allows room for their natural creativity, intuition, and desire to collaborate, and results follow.

How does an organization get the most of our its Introverts? It creates a work culture that allows introverts to be themselves, have a voice, to lead small groups and to have opportunities to build deep meaningful relationships one at a time. By holding space for both personality types, leaders and organizations can access the unique skillsets and characteristics that both personality types bring to the table and reap the rewards of a neurologically diverse and productive workforce.

By: Monica Parkin is a self professed introvert, an award winning International speaker, author of Overcoming Awkward, the Introverts Guide to Networking Marketing and Sales and Podcast host at the Juggling Without Balls Podcast. Find out more at monicaparkin.ca, connect with her on LinkedIn or email her at info@monicaparkin.ca

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Jessica Titlebaum Darmoni: Senior Manager, Head of Marketing, ErisX

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“You should always ask for more when you’re talking about salary,” advises Jessica Titlebaum Darmoni. “You want to demonstrate that you are willing to negotiate for the best rate, for yourself and for them.”

Darmoni speaks to self-educating herself on derivatives, the value of finding your culture match and why asking for more is an astute move.

From Creative Writing to Listed Derivatives to Crypto

Darmoni is a true self-taught financial professional.

After graduating from the University of Maryland with an English-Creative Writing degree, and a backpacking tour of Southeast Asia, she entered into the niche market of listed derivatives. Her CV was picked up online for a marketing role at a technology consulting company. Without knowing much about derivatives or having any industry connections, Darmoni found herself inside an exclusive corner of finance.

At that time, she began reading an industry newsletter published by a journalist/broker John Lothian to learn more about the listed derivatives space. After asking for an internship and working part time for John Lothian News, she went on to become the Head of Sales. Concurrently, thanks to a lot of networking for her role, she was also writing and interviewing for theglasshammer.com from near its inception and for over a decade. She credits a lot of what she has learned to John Lothian as well as The Glass Hammer founder Nicki Gilmour.

She continued to read the Financial Times, thanks to a three year gifted subscription, and has now read the analog paper for sixteen years on a daily basis. She also went back to school for a Masters in Journalism and grew her network in the derivatives space. One of her mentors Karen Wuertz gave her a career-changing piece of advice: get involved with an industry activity.

In 2009, along with her co-founder Leslie Sutphen, Darmoni created the non-for-profit networking organization Women In Listed Derivatives (WILD). At over 1200 women strong, the organization promotes networking and relationship-building among women in derivatives through social, educational and mentoring events.

Reframing the Salary Negotiation

“One of the things WILD taught me was that you should always ask for more in salary negotiations,” recommends Darmoni, who never used to realize how important it was to do so. “In fact, companies could almost expect it, because if you’re on the other side and working for the company, they want you to get them the best deal and ask for the best price. So you want to show that you are willing to negotiate, for yourself and for them.”

She credits a WILD mentor Pat Lunkes for teaching her that when you reframe the salary discussion as part of the interview, it’s not a risk to ask for more but rather a risk not to. Braving the conversation provides another opportunity to qualify yourself and set a tone around your value.

Hearing The Feedback That is Hard To Hear

Darmoni has come to value receiving the feedback that can be hard to hear. She finds even soliciting feedback by asking “why the no” can be very constructive and valuable.

“I used to hate feedback, but I think feedback and constructive criticism is so important. You may have really good intentions and just not know you’re doing something that isn’t working for you,” she says. “The feedback may be really hard to hear and digest, but sometimes it comes from a great place. Even if you may not agree, it’s good to hear it.”

Darmoni provides the personal example of being highly responsive to communication as a matter of practice. It would have been her habit to reply to a message as soon as possible, acknowledge receiving it and promise to come back with a response if she didn’t yet have one, to feel she had closed the loop. Her direct boss challenged her to break this habit and give pause before responding at all.

Now, rather than respond immediately, she steps back and responds only when she has reflected and is ready. Not only does this give her spaciousness for more thought, it shifts her value equation to her insight and expertise, rather than her availability, and helps her clarify her thinking because she’s not focused on just being responsive.

Finding Your Own Cultural Fit

Looking back on her career path, Darmoni stayed in one position for only eight months, when the cultural mismatch was both clear and painful. She emphasizes not to see a poor fit as a missed mark in your journey, but as guidance along the way.

“One of my career goals is to be a Commissioner at the Commodity Futures Trading Commission and I was working for a related regulatory agency. At the time, it felt like such a failure, and I was really disappointed that it didn’t work out,” she recalls. “Now I’m actually very proud of my time there. I think everybody has something on their resume that just didn’t work out the way they thought it would. I went on to find the cultures that I did fit in with.”

While it took getting past the feelings of wanting it to work, Darmoni is glad for the contrast of experiencing a culture she did not thrive in: “I know the dynamic of a team and how important that is, and I’m so grateful for where I am now.”

Shaping a New Asset Class

Darmoni currently works at ErisX, a U.S. based exchange and clearinghouse for crypto spot and derivatives markets. With her current focus on crypto, Darmoni enjoys helping to build a new asset class from the ground up: “Things are still shaking out. The leaders and players are still being developed, and we don’t yet know for certain what the major plays will be.”

As a way to explain Bitcoin, she cites the comparison between gold and Bitcoin as digital gold. Both involve mining, both are fixed in quantity and both have costs associated with mining and storing, so require hedging of risk.

With her passion for regulation, Darmoni would personally imagine there is valuable friction to come from the meeting of the established financial markets and the emerging world of unregulated crypto, though both may have to adjust how they approach the other.

She has a personal hunch that the crypto disruptors might even offer unexpected help: “My personal opinion is that decentralized initiatives may have thought-provoking solutions for problems that the established financial markets have and are working to solve.”

Darmoni admits that her 16-year self-driven love affair with finance, and especially derivatives, comes down to fascination with how much reach the market has in setting the prices of our daily lives and yet how little people know about the market itself, which makes it a powerful industry to be a part of.

The Value of Being Personally Motivated

During a Peloton ride with Robin Arzón that focused on finding your motivation within, Darmoni realized how much she resonated with being internally driven.

“I did not have a financial background so I learned mine through reading, asking questions and establishing relationships. I didn’t know a single person in finance or derivatives, whereas everybody knows everybody in my industry,” she says. “Aim to build relationships with mentors and sponsors. I’ve been lucky to have maintained great relationships with people that have helped me.”

While she used to find FT Weekend’s How To Spend It too frivolous, she admits she treated herself to a wellness retreat she found amidst its page for her 40th birthday.

This woman is even finding her vacations through her passion.

By Aimee Hansen

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Dr. Martin Luther King, Jr. (MLK) – The Thinker.

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When I came to the U.S. almost twenty years ago, I saw a day off work in January and started asking questions. People in Corporate America, of all elks and creeds, didn’t seem to have many answers for me. My friends who lived in the boroughs (we were in our 20’s so rent was cheaper in Brooklyn then), who were all multicultural or first generation, did not have much for me either. In fact, it took many years to truly understand what this day off work was about, aside from being told that MLK pioneered civil rights –  which of course is a very basic statement on a complicated process which resulted in progress at a high cost for many.

Next month, here on theglasshammer.com, I will write on race and societal dynamics and tackle the hard conversations. Today, I want to simply revere Dr. Martin Luther King, Jr. as a great thinker on many topics. He was a futurist and a “systems thinker” about many subjects – including war, democracy and militarism, and made a lesser known speech that is worth a listen today. So instead of posting out of context inspirational quotes from him, I wanted to share this video with you on his thoughts about Vietnam.

He was a man who thought deeply about values and hypocrisy. He understood the effects of economic poverty. He was a man of peace. He was a Capricorn. He wasn’t just a person to quote on a Monday in January to virtue signal in a social media meme world.

He spoke to students about believing in themselves and having a determinism to achieve excellence, whatever their work field of choice, and to create a blueprint for their life. To study hard no matter what and do a good job. What parent wouldn’t like their child to hear a speech like this?

Wherever you are on your journey regarding emotions filtered via subjective life experiences, and reactions to others and their beliefs and thoughts regarding systemic issues that today show up on the political spectrum as politicized topics: I ask you to stop, be a human and listen to this human.

We do not know what Martin Luther King would make of life today. The closest we can get to that is via the voices of his children, and his daughter in particular, Dr. Bernice King. But I do know it would be interesting to hear his intellectual and spiritual take on the goings-on of modern day society.

We want to profile interesting women always on theglasshammer.com and we want professional women of all creeds. If you would like to be profiled or contribute an op-ed or well researched article that the readers of our niche online publication would find valuable, please email nicki@theglasshammer.com. This is a digital campfire for women to tell their stories around, and for fifteen years we have brought you this platform day in, day out as we believe in our values of “informing, inspiring and empowering” professional women.

Enjoy MLK day however you spend it here in the U.S. and happy Monday to the rest of the world.

By Nicki Gilmour, Founder and CEO of theglasshammer.com

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OP-Ed: From Gaming to Gowns: Bringing More Women to Artificial Intelligence

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women in artificial intelligence Bringing more women into artificial intelligence (AI) isn’t just about gender equality. The science of AI offers the opportunity to make data more human, positively impacting nearly every aspect of our lives. Since artificial intelligence uses technology to mimic human decision-making, it is a field that requires a diversity in perspectives from the people who develop it, and yet the gender gap in AI companies limits the innovation and integrity of the products they create. If the data fed into AI algorithms contain bias, their outcomes will as well.

Research from Gartner predicts that in 2022, 85% of AI projects will deliver “erroneous outcomes owing to bias in data, algorithms or the teams responsible for managing them.” To prevent AI from furthering discrimination, we need to start by looking at the man – and the woman – in the mirror, and ensure that those creating and developing AI technology represent a spectrum of society at large.

Supporting Female Talent to Grow and Thrive

This doesn’t mean that creating a representative workplace is easy. Getting more women and diverse populations into STEM is a slow process, starting with primary education and eventually moving into universities and technical schools, encouraging and cultivating talent at every step in the process. Yet research shows that gender diversity can truly make a profound impact, even to a company’s bottom line. As the co-founder of a female-led AI company, we focus on what we can do as employers to embrace and develop female talent in the workplace. I recognize that this is only one piece of the puzzle, but through the inspiring stories I hear of female coders, engineers, and technologists, I am encouraged that even small steps can make a difference.

For those of us in the retail technology sector of AI, building a workplace in which female talent thrives is especially important, as our customers are primarily women. Yet my personal work history is rooted in a much more male-dominated side of the AI industry – gaming. I started my career at a gaming startup in San Francisco where I was the first female engineer. I noticed a palpable difference when other female engineers slowly joined the team. The team dynamic changed immensely, including the team communication and strength of interpersonal connections.

At Lily AI, our initial focus on fashion and apparel within the retail space naturally attracted women to the team more easily than gaming. As we grew the company and hired more people, it became evident that having personal experiences with online shopping – whether as a male or female – brought an additional depth of understanding to the product, and the challenges of search and personalization on e-commerce sites. Still, while our styling team is most predominantly made up of women, our engineering team has taken the most concerted effort to find a gender balance. We try to be intentional about creating diversity through hiring, through our workplace culture, and in mentoring female engineers – and are currently at over 52% women on our full-time staff, a rarity within Silicon Valley.

From our experience in growing Lily AI, we’ve found there are three main elements to focus on to help promote gender diversity:

Inspire women studying engineering


In order to have enough female talent to create gender diversity in engineering companies across the country, encouraging girls and women while they are still in school is key. Social influences still steer some girls out of STEM, and that cultural discouragement can be counteracted by showcasing female trailblazers, especially in fields like AI. We try to get out into the community, speaking to young girls and college students, offering internships and making ourselves visible as women in AI.

Encourage career growth through mentorship


Through both formal and informal mentorship programs, it is essential to be intentional about nurturing female engineers’ career paths. It is pivotal to not only hire women into AI teams, but to ensure they have the resources they need to reach leadership positions.

Create a culture that provides equal opportunities


In addition to paying women equal wages for equal work, prioritizing workplace benefits like flexible hours, remote work, and showcasing a track record of successful maternity leave is essential. My co-founder is currently on her own maternity leave, intentionally setting an example for the women and men at our company that this time away is not just offered, but encouraged, and that having a family does not stunt your career path at Lily.

There is still much work to be done in creating not only gender diversity in AI, but also a broader range of racial and social diversity within the tech industry at large. I am encouraged by progress we’ve made, such as currently having such brilliant women leaders on our board like ​​Maha Ibrahim, Vanessa Larco and Marigay McKee. These women in leadership are an inspiration to me, and will hopefully be beacons to other female talent across industries.

Sowmiya Narayanan is the co-founder and CTO of Lily AI. She previously worked in technology leadership and software engineering roles at Box, Pocket Gems, Yahoo! and Texas Instruments, and has a Masters in Electrical and Computer Engineering from the University of Texas, Austin.

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Betsy Bagley: Co-Founder and Director, Pulsely

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“I want to inspire people to be more curious about the impact of things rather than just defending their intent. Because when we’re curious, we are open to hearing how different people experience the workplace and the world,” says Betsy Bagley. “If you’re not even curious about how people’s backgrounds shape their experience, you won’t be able to hear that it’s not the same for us all.”

A Family of Diverse Backgrounds

Bagley grew up in a family she affectionately calls “her parents’ collected children.” Not only did she have her three biological siblings, all who went on to become college educated, but her parents also adopted two boys out of foster care and became the guardians of four orphaned children.

While all ten children came together as one family, the impact of their different backgrounds, when it came to education and their ability to thrive, was evident to Bagley even as a girl. From the start, she learned to recognize the unique skills and strengths each individual brings, and then ask what support did they need in order to fulfill their potential.

“It enabled me to witness early on that not everybody gets the same support, which means it’s not really a level playing field. Even though we all came from the same family, we started at different places and there’s only so far the family could take us,” reflects Bagley. “That made me curious about other people’s experiences and how we create a more equitable opportunity when we bring people with different backgrounds into a workplace.”

Monitor Bias by Impact Not Intent

Across her journey, Bagley has moved from working with women and their individual challenges towards working with organizations and the systemic advantages and disadvantages that inhibit equitably supporting the success of different pools of talent.

With Catalyst, she witnessed that leaders are often quick to dismiss industry research around the business case for inclusion as too disconnected to their business. So Bagley began doing bespoke research with organizations, which was powerful in influencing leaders but expensive, resource-intensive and unscalable.

In co-founding Pulsely, Bagley has created technology-based diversity, equity and inclusion measures that are accessible, fluid and actionable for all kinds of organizations. She assesses diversity (representation within a company); inclusion (whether different demographic groups feel welcome, supported and able to be authentic in the workplace); and equity (whether different demographic groups are having similar or disparate experiences of that workplace).

When it comes to how to reframe the DEI conversation to navigate it constuctively, Bagley encourages separating intent from impact.

“What you will often hear is leaders defending their intent: ‘So are you saying that we discriminate? Are you saying that we aren’t fair?’,” she summarizes. “But the opportunity is if we can recognize that despite our best intentions, our decisions sometimes have impacts that we don’t intend. It’s important to be curious about the cumulative impacts of individual decisions, along with organizational systems and policies.”

Look For Patterns Not Decisions

A previous mentor at Catalyst imparted upon Bagley that it’s important for organizations to understand that each individual talent decision can make perfect sense and be defended, at the level of each decision. But it’s the patterns of those talent decisions that you have to look at, and that’s where you see the potential for bias.

“When the patterns of your decisions consistently favor a certain demographic group, it’s important to have conversations about that,” says Bagley. “No, it’s not our intent, and yet look at the result. And what message do people who aren’t in that majority group receive?”

One piece of research Bagley finds compelling reviewed performance appraisals in the military. When looking at the objective scoring, there was no difference between men and women’s scores; it was equitable. But in subjective descriptives, the use of adjectives was incredibly different based strictly on gender – more task-oriented for men, more relationship-oriented for women. That subjective difference matters.

“These are patterns I want to shine a light on,” says Bagley. She feels that 2020 helped to do so at a collective level, so now investors, boards and employees are holding organizations more accountable for how they manage diversity and opportunity within their workforce.

Taking the Lead on Accountability

“The organizations I experience that are creating the best opportunity for progress are where the leaders are role modeling a willingness to engage in difficult conversations and admitting where they’ve made mistakes,” notes Bagley. “It’s a different place to begin the conversation.”

She cites an example during her Catalyst consulting where women at one company revealed that the word cloud differences based on performance appraisals were all derived from reviews written by women themselves (despite their own best intentions and yes, creating different outcomes).

“Instead of trying to accuse, blame and shame others, those stories that inspire real change are where people are saying we’re all part of the problem, so we all need to be a part of the solution,” says Bagley. “Those conversations where the people leading the conversation are not there to point fingers, but to be vulnerable themselves.”

Connecting the Dots to Qualify Yourself

Early in her career, Bagley shifted between positions as she moved with her husband ’s work. So when recommended for an interview at Catalyst, she didn’t have the traditional Ivy League background, impressive titles or big roles, but she was able to demonstrate why the value she brought uniquely qualified her.

“It’s your job to connect the dots in a way that makes sense for the job that you are applying for. You don’t just throw your dots out there and expect somebody else to connect them,” says Bagley. “That makes it too hard to hire you if you’re not the natural choice. You have the opportunity to connect the dots and build the story for why you’re the best candidate.”

For Catalyst, Bagley had the advantage of receiving a competency-based interview challenge related to the job, which often is more objective than a resume and helpful in qualifying non-traditional candidates.

Furthermore, she made a point of giving an evidence-based narrative of her skills and experiences, such as being entrepreneurially minded, being successful in building business through her network, and using her analytical skills to create and implement research: “I pulled different examples from different roles and projects to demonstrate the competencies that they were looking for.”

“On the other side of the table, I also need you as an interviewee to help me to make the connections with what we’re seeking,” she advises. “It can’t be so much work for me as an interviewer to figure out whether you’re the best candidate. So don’t just show up, say here I am, and wait for me to see how right you are.”

Solutions That Work For Everyone

Bagley notes that the work-from-home environment of our times has put pressure on parents and especially mothers of school-age children, though it’s hitting fathers as well. She hopes that organizations will recognize it’s not a time of individual challenge, but a call to change how we organize work to equitably support the valuable contributions of our full team of talent – such as allowing more agile and self-determined work schedules.

Also during the pandemic, she discovered that hiking is her true happy place, with her eyes set upon a move to the Blue Ridge Mountains in the future. She can also be found escaping into a great fiction novel. Investing her energy in extended family is what most feeds her soul.

By Aimee Hansen

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Personal Transformation in 2022: What are You Harmonizing With?

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transformationThe transformational story of caterpillar to winged butterfly has arguably become an overused and often abused analogy for rebirth. Yet, the crux of the journey is neither the caterpillar nor the butterfly, but the dissolution and uncertainty in the void of the chrysalis.

The messy process of transformation, the surrender of what has been for what will come, both terrifies and excites us. As humans, we face uncertainty in the transformation journey many times in our cycles of personal growth.

It is partially the willingness to go the liminal place of uncertainty that determines our capacity for personal evolution.

We also face a challenging matter the caterpillar does not: how resistant the human ego can be when it comes to letting go of who we have perceived ourselves to be, and the worth and value we have attached to it.

Separate Your Worth From Your Roles

Identity, according to Psychology Today, “encompasses the memories, experiences, relationships, and values that create one’s sense of self.”

In her book Warrior Goddess Training: Become the Woman You Are Meant to Be, Heather Ash Amara speaks to how we often attach value or self-worth to the roles we play within our lives. Any role that we identify with, no matter how valuable it may be to our sense of self, also becomes a too narrow script to ultimately live in.

A role can range anything from a “loving mother” to a “successful executive” to a “good friend” to a “resilient entrepreneur.”

We tend to have a script for every role we play, one that was often written before us. How you perceive yourself and how others perceive you can become a trap. Being stuck to being something you have been proud to identify with can be as much of a cage as being boxed into a role that you never asked for, if you have to keep acting out the script of that role to feel worthiness.

If you’ve attached to the image of being a world traveler, you might buy a ticket when you truly crave a home. You may not even be able to admit to yourself that you crave a home. If you’re attached to being a loving mother, perhaps your script does not include taking the personal break you really need. If you’ve attached your worth to being a good friend, you may have written yourself into a contract of being available more than what is now kind to you.

In order to be free to move authentically in our lives between roles, to both redefine who we are and to expand, we must be able to release ourselves from any script we’ve attached our worth and value to.

So take stock of the roles you are playing:

  • What roles have you currently attached some sense of worth or value to?
  • What is the script you have defined for each?
  • What worth do you derive from playing these roles?

When it comes to change, we have to be willing to question where we have displaced our sense of worth. We rather come to source it from our inherent selves and sometimes tear up or simply re-envision our scripts to fit who we are now.

As Brené Brown often speaks to, we have to stop hustling for our worthiness, which ultimately comes from shame and fear we are not enough. We must realize, as Meggan Watterson writes, “Worth is not given, it’s claimed.”

From a place of knowing our inherent worth, we give ourselves permission to shed who we have been without losing our sense of value in the world, and more importantly, our connection to ourselves.

Harmonize To Where You Want To Be

Inside of personal change, there is often a time of dissolution between a previous reality and the one that you are moving towards. And while you might not be able to see it, you can still harmonize towards where your inner awareness is taking you.

Imaginal cells are like the blank slate of the becoming inside the chrysalis. The caterpillar is gone. Possibility exists. At first, imaginal cells operate like disconnected islands and appear to be a threat to the organism. It is only once enough imaginal cells begin to vibrate at the intrinsic tune of butterfly and communicate with each other that they reach the tipping point of collectively becoming the butterfly.

Often, a time of transformation does involve re-imagining our lives. It’s not only new outcomes we might envision, but begins with our beliefs about ourselves, others and how the world works, as these are often shaping the reality we are operating within. If all the cells still vibrated at caterpillar, the change would never occur.

As Joe Dispenza writes in Breaking the Habit of Being Yourself, “a state of being means we have become familiar with a mental-emotional state, a way of thinking and a way of feeling, which has become an integral part of our self-identity.”

Just as with roles, the truth is that we can derive worth and value and reward from our limiting beliefs about ourselves and the world, even if that value is the ability to stay comfortable inside of our limitations. We must not only be able to see the pattern, but desire to evolve, by actively challenging the more well-oiled perceptual pathways within so that we shift to and harmonize at a new level. As we begin to do this, we notice change begins to happen.

In her book How To Do The Work, Dr. Nicole LePera, also known as “The Holistic Psychologist”, shares her writing practice of leaning into growth through her Future Self Journaling prompts she used to ground new experiences in her body.

For the new experience she wishes to cultivate (eg restoring balance to her nervous system), LePera writes what she is practicing today, why she is grateful to be practicing it, what she is doing, how will she know when she is doing it and what the change will allow her to feel.

This journaling practice is a way to resonate more with the woman she is becoming and with the balanced nervous system she wishes to cultivate. Often we need to practice not only thinking in the direction we are moving, but feeling into it. This act of attention is infusing the conversations happening within the cells with a new way of being within the body.

Even when we don’t know our next big landing place, we can often feel the internal pull to evolve from within even as we must overcome ourselves, just as the being in the chrysalis must release the caterpillar to the open possibility of the imagination of cells.

Are you able to release yourself from the bounds of roles in which you have previously cast your worth? Are you able to harmonize more of your feelings and thoughts and actions with the being you can feel you are becoming?

In the uncertainty of the chrysalis and transition within a human life, this may look like nothing. But little by little, these small practices become the change.

By Aimee Hansen

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Charlene Kennedy: CEO, PGIM Private Capital (Ireland)

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Charlene Kennedy“One of the key attributes of a great leader is authenticity, therefore I refuse to have separate work and home life personalities” says Charlene Kennedy. “ I believe it is time to change the message that women or indeed anyone, needs to adjust their personalities to fit with the corporate world.”

Kennedy speaks to starting out her working life as a mom, leading from authenticity and vulnerability, and holding your vision.

Going Into Her Career as a Young, Single Mom

Kennedy gave birth to her first son in her final year of law studies so being a working mom was her reality from the start: “When I think back, the image that really stands out is sitting at this desk in my little college apartment, the baby in a rocker, and me rocking the baby with my foot while working my way through big, thick law books.”

As a single mother, Kennedy completed her law licensing exams and then secured a role with PricewaterhouseCoopers in their corporate finance team where she qualified as an accountant.

Shortly before the banking crisis, she joined Bank of Scotland Ireland, and was there until the company exited the Irish market. Kennedy then reassessed where she wanted to live and moved to the north coast area of Ireland to enjoy the lifestyle and support of family while growing her own. It was there where she joined Prudential. Coinciding with the arrival of her third child, she moved into PGIM Private Capital, and became CEO of their Irish entity 18 months ago.

“It’s been an extremely challenging but also a very rewarding year. My legal background, my finance background, my banking background, every single one of those aspects I use and weave together in my day-to-day role as CEO,” says Kennedy. “Each twist and turn along the way led me to being the right person for this role at the right time.”

Why Being a Mom Enhanced Her Career

“In my early 20s, most of my peers and colleagues were out partying at the weekend. I think being a mom really focused me on my career,” reflects Kennedy. “I was either at work or studying, or I was looking after my son. I was very serious early because I had a lot of responsibility, which from a career aspect is very helpful.”

She still remembers her weekly and daily schedule, as keeping to a rhythm was important in making her full life work: “Those years built resilience. I gained an ability to deal with challenges, because I confronted so many of them early on.”

Being Led by Curiosity and Desire for Growth

“I am extremely curious. I believe that knowledge and perspective bring a deeper understanding of what you are doing and why you are doing it. The bigger picture perspective allows you to deliver over and above what your role allows and creates opportunity for you and your company,” says Kennedy.

An essential ingredient to self-development in leadership, she feels her curiosity has truly come into greater value in the C-suite, where Kennedy is constantly interpreting “what does this mean?”

Kennedy has learned to embrace that she’s wired for growth more than comfort.

“I’ve had to accept about myself, and my personality, that I always want to be involved and be moving forward,” says Kennedy. “Even when I have taken jobs that could be a Monday-Friday, 9am-5pm, which are good from a lifestyle perspective, I could not just say stop and enjoy it. I couldn’t help but to involve myself in other projects.”

She has learned to manage her own drive to intentionally balance both family and work, which calls on those boundaries she learned young. Today, she is mom to three sons, who are 18, 4 and 2.

“I come home and I put down the phone or the laptop in a corner for family time,” says Kennedy. “I block out my calendar so nobody can put meetings in when the kids are home from daycare so I have those hours exclusively with them, and then I’m open to a meeting with colleagues once they are in bed.”

Holding To Your Vision

Along with many women in her generation, Kennedy feels she was strongly influenced in her worldview by seeing Mary Robinson, a lawyer, who had studied at Trinity College in Ireland and at Harvard Law School, become the first female president of Ireland in 1990: “My mother sat me down in front of the TV during the inauguration and said, ‘If a woman can become president of this country, there is nothing in this world stopping you from being who you want to be and doing what you want to do.’”

Kennedy feels that she internalized that message as a young woman, as did many women in her generation, and it has fortified their sense of belonging to their dreams.

From early on, Kennedy learned the value of keeping your eyes set on the big picture, regardless of situational challenges. “There have been hurdles and challenges along the way, but I don’t focus on them, I focus on where it is I want to go, and the hurdles eventually fade away, and I keep moving forward.”

“That’s the resilience I built,” she says.

Being Authentic as a Woman Leader and Embracing Vulnerability

The biggest skill that Kennedy has leaned into more in her CEO position is vulnerability.

“When you come from a technical background, whether it’s on the law side or the finance side, you pride yourself on technical knowledge and knowing everything about everything,” she notes. “As you step into leadership roles, that isn’t always going to be the case. You have to learn to be comfortable with not knowing everything and turning to others for guidance.”

“I like to surround myself with people that are a lot smarter than me and people from different backgrounds and perspectives. I embrace their challenge and feedback, and actually feel quite uncomfortable in an environment where everyone agrees with me.”

Kennedy has observed that if we truly value authenticity in leadership, then we should not encourage women to fit into a corporate mold that precludes the ability to be themselves.

“I love to see people push the boundaries a little. My husband, as a joke one year, bought me a book on defiant Irish women. I loved it. I keep that book on my desk, and it reminds me that we can achieve great things. You can be professional and successful, but you can also be yourself.”

Beyond all the advice one might receive on how you need to be and how you need to act as a leader, Kennedy suggests one benchmark: “At the end of the day, when you look back, how do you feel about how you behaved as a person? If you want to be proud of what you did, the way you do that is to be true to yourself.”

Being Approachable and Team-Oriented

Kennedy’s first partner she worked for at PwC is among her most inspiring leaders—and one she would want to emulate. He was personable, down-to-earth and approachable, but extremely knowledgeable and effective in his role. Those qualities inspired the organic support and loyalty of his team.

When it comes to managing her teams, Kennedy pulls from her experience playing team sports to emphasize the team approach: “We all have our roles and we all have to equally put in our input in order to deliver on a team focus,” she notes. “We all have our responsibilities, but we all need each other. It’s never about just one person, and when someone is overly focused on only themselves, it is disruptive.”

With time, the one thing Kennedy has improved on is embracing mistakes, and knowing that one mistake does not define a career nor negate your many accomplishments. She remembers a time when a mistake would have overtaken her focus, and she’s had to learn to overcome that tendency to beat herself up.

“I’ve learned to be easier on myself throughout the years. It’s still not easy and it’s something that I have to work at. I have found ways that help me relax, such as exercising and going to reflexology on a regular basis,” says Kennedy.

Kennedy’s sons are her greatest achievements. After hiking to Everest base camp back in 2012, she loves to hike in the mountains of coastal Ireland around Donegal with her family, where she relishes the energetic high of an expanded perspective.

By Aimee Hansen

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