Embracing Culturally Relevant Latina Leadership

Theglasshammer is celebrating Hispanic Heritage Month 2021 with profiles of Latina leaders and feature themes.

When we look at the numbers among corporate leadership for Latinx executives, little has quantitatively shifted, but what is finally evolving is the talk around the journey: towards valuing culturally integrative leadership.

Latina Style called out the Top 10 Corporate Latina Executives of 2020, included Agnes Suarez, President & CEO of AIG; Leticia M. Sanchez, Executive Director and Market Director of Banking at JP Morgan Chase & Co. Customer Bank; Luz Esparza, Managing Director, Los Angeles of Accenture; Patty Arvielo, Co-Founder and President of New American Funding, and Patty Juarez, National Diverse Segments Director, Commercial Banking Group, Wells Fargo & Company.

But among 16 current Hispanic CEOS of the top S&P 500 companies, women hold none of those positions. Between 2000 and 2020, Latinx have made up only 36 of new Fortune 500 CEO appointments, and there’s been 41 Latinx CEOS, with only two being women.

While calling out Latinx tech leaders, Latin America Reports points out that Latin America itself has been now birthed 17 unicorns, 14 of which have developed in the last three years, and mostly in finance, insurance, and real estate.

Nit Reeder of Ernst & Young notes that Latinx entrepreneurs are leading the start-up scene, with over 40% of Latinx entrepreneurs being millennial and Latinas starting up businesses at five times the rate of their male counterparts. But the same time, even as far back as November, Covid-19 was closing a third of Latinx-owned businesses.

And in a broader glance of the Latinx working population, a recent Aspen Institute report emphasizes integration of the Latinx workforce into the digital economy—as the group highest at risk of digital displacement from automation.

Gaps in Both Perception and Opportunities

The IBM Institute for Business Value published a survey report called Untapped Potential: The Hispanic Talent Advantage, based on 1000 Hispanic leaders offering their perceptions on the opportunities and lack thereof in the corporate workplace during a 33 hour virtual jam session.

When it comes to perception of the Hispanic community, only 16% of participants felt the community is unified and nearly nobody (2.5%) felt the perceptions of the Hispanic community reflect the reality.

They found 41% of Hispanic executives say they benefited from formal mentoring or training but only a quarter of junior managers felt they had access to mentoring programs and only 31% had access to workplace training.

Only 1 in 5 felt empowered to overcome the professional challenges they faced.

The experience of prejudice or feeling they needed to work harder was very prominent. 87% of all participants had experienced racial prejudice, and 63% had experienced prejudice due to accent, language or speech pattern. 63% of the participants felt they had to work harder because of their Hispanic identity and 82% of Latinas felt they did not get the respect they deserve. Latina women were also more likely to cite discrimination based on gender (78%) than white women (67%).

Among the senior leaders, they were most likely to give value to strong communication skills, personal organizational skills, and business savvy in terms of capabilities that supported their success. “Success” was most likely to be defined as both “achieving financial security” and “creating positive change”.

The report notes that a key gap was between the value that mentorship had played in supporting the more senior Hispanic leaders and the lack of mentorship reported available in the perception of the junior managers aspiring to leadership, urging companies to create a hiring advantage by cultivating more mentorship and sponsorship opportunities for young Latinx talent.

Latina women with sponsorship earn 6.1% more than those who lack sponsors, and early on, it can contribute to more stretch assignments and promotions.

Culturally Relevant Leadership Development

Whereas misperception of identity and feeling penalized for it are brutal headwinds to face in the corporate environment, there is increasing encouragement for Latinas to focus on turning this to your advantage.

Recent qualitative dissertation research entitled Recognizing La Cultura: The Experience of Cultural Scripts in Latina Leadership out of the University of St. Thomas, Minnesota found that in different ways, cultural identity and firsthand experiences can be catalytic in informing leadership approaches and trajectories.

Cultural scripts included:

• familismo: the importance of close, protective, and extended family relationships
• marianismo: gender roles according to which women are expected to be selfless, self-sacrificing, and nurturing
• personalismo: creating personal and meaningful relationships
• colectivismo: the importance of belonging to a group and recognizing the needs of that group
• respeto: high regard granted to persons because of their formal authority, age, or social power
• simpatía: promoting pleasant interactions and positive relationships, while avoiding conflict and disharmony

Based on her findings, Patricia E. Conde-Brooks, the dissertation author, emphasizes that “culturally relevant leadership development needs to be encouraged in the Latino community,” meaning the integration of cultural assets as fuel in the leadership journey.

She found that Latina leaders sustain a strong cultural heritage, and that leveraging the positive aspects of these cultural scripts not only fosters pride and empowers Latina women, but can be leveraged as important leadership assets in your toolbox.

At the same time, overcoming the inhibiting influence of marianismo is part of the journey for some Latina women. And while self-promotion is often felt to go against the cultural grain, a survey into women’s fear of self-promotion found that “African American (44%) and Hispanic (47%) women are far less likely to downplay their strengths and abilities than white (60%) women”: influenced by their generally younger age profile.

One organization tapping into social and navigational cultural wealth to accelerate Latina women to the C-Suite is LatinaVIDA, whose mission “is to empower and equip Latina professionals to overcome systemic workplace barriers through culturally relevant leadership programs.”

Drawing from the key traits that define many successful Latina leaders, the organization focuses on fostering Visibility (getting noticed for your talent and leadership), Identity (strong comfort with personal and cultural identities), Determination (holding your personal vision despite challenges and barriers) and Action (a willingness to step up and take responsibility of all facets of your life).

LatinaVIDA offers a number of programs and events, including culturally relevant peer-to peer empowerment, mentorship, collaboration and leadership development.

By: Aimee Hansen