Tag Archive for: Latina Leaders

Vanessa Rodriguez“At some stage, it’s not completely linear any longer. Sometimes, you must take a step back, or move laterally, to go forward,” says Vanessa Rodriguez. “You have to leave what you’ve exclusively done, branch out, take a risk or accept a new challenge. That could be a geographical change, a different line of business, a new company or position – but generally, it’s out of your comfort zone.”

Rodriguez shares on interviewing for a senior promotion while becoming a mother for the first time, learning to show up authentically regardless of who is in the room, and her commitment to coming at life and work from a genuine and constructive perspective.

On A Mission Towards Affordable Housing

After completing her B.S. in Business Administration from the UC Berkeley, Haas School of Business, Rodriguez was recruited to join the Wells Fargo Financial Analyst program in the Company’s Commercial Banking business. In 2007, she moved to NYC to take a position in Wells Fargo’s Real Estate Merchant Banking business, jumping into the hot seat just before the Global Financial Crisis (GFC) hit in 2009.

“I had no clue as a young banker how bad it could or would get. I’d never seen a market cycle,” she says. “Being in commercial real estate, specifically in workouts, in NYC during the GFC was intense but an amazing and enriching experience. Three years felt like ten years and only elevated my interest in building my career in commercial real estate.” She began to rise in the ranks, leading teams in NYC and then back home again in the San Francisco Bay area. In the past couple years, she took the opportunity to further expand her real estate career by becoming the Group Head of Wells Fargo’s Community Lending and Investment (CLI) group.

“Affordable housing is one of the Bank’s top priorities, and this was an opportunity to lead a premier affordable housing team and large national business at Wells Fargo,” says Rodriguez. “It’s exciting to look at commercial real estate from a different angle and immerse myself in this new ecosystem – which includes non-profits, housing authorities, foundation work, government and community relations, public policy state and local governments.”

Rodriguez notes that providing a quality, affordable home to all must be a top priority everywhere in the US. In the San Francisco Bay Area, many of the families and friends she grew up with have had to relocate to attain good, cost-effective housing. Some now have 2-3 hour super commutes to work.

“It’s really sad when you become priced out of the place that you grew up, and that’s happening for more and more people across the country,” she says. “There are so many amazing things here in the Bay Area- the outdoors, the moderate climate, the diverse culture, so many top notch universities, the innovative tech industry, think tanks and VCs. But the downside is an extremely high cost of living in which regular people are forced out, breaking up families and communities, and negatively impacting the landscape. We need to work on these problems in communities across the country, and I want to be a part of that solution.”

Taking a New Role While Welcoming Her First Born

At a certain point as you ascend in leadership, Rodriguez notes that the path can become less clear. What your next step will be depends on investing in a lot of self-reflection and soul-searching around core questions: What do you want to do? How do you want to spend your time? Where can you add the most value? Because ultimately nobody else is going to be equipped to hand you those answers.

Such a moment came for Rodriguez when she was 41 years old and seven months pregnant with her first baby in 2021. The opportunity to run Wells Fargo’s CLI group came up, and she “looked away, frankly.”

“This is the value of having those strong personal and professional relationships in your life, whether they are formal or informal mentors or sponsors or ultimately over time perhaps become friends after years of working together” she says. “I had some of these people call me and say, ‘Don’t look away from this. It’s probably tough to think about a new opportunity now or interviewing for a new role at eight months pregnant, but do not check out right now.’”

So, despite how daunting it felt, Rodriguez began the interviewing process while pregnant in her third trimester, finished while on maternity leave, and ultimately returned to work in a new position. She had a second child in November 2022, and appreciates Wells Fargo for the support she’s received: assuming the role at this stage in her life has included managing her own high expectations around her career and motherhood, working hard to deliver, but speaking up where flexibility is needed. Rodriguez is inspired that while there are many things about parenthood that remain unique to women, parental matters are seen less and less as only women’s issues.

“But I will say that every day, I am forced to make decisions about where I am most needed because there are only so many hours in the day,” she admits. “I would love to get up every day and have my set routine, but my current state is more like a Rubik’s cube, where I move this piece down, pull it up here, take the lever off here, and make tough decisions about what I can and can’t do today. The truth is it’s not always graceful but tomorrow is always another chance to improve and do it better.”

Building Your Personal and Authentic Brand

“From the beginning of my career, I always focused on treating every single task like it was very important. It was all about building my personal brand,” she notes. “I tell young people: ‘You need to sweat the small things as well as the big things as you build your brand. Make your mark. What do you stand for? What are your standards on the quality of your work product and how do you approach it?’ Because if you build that personal brand and do great work for people, there is a multiplier effect where people start asking for you and saying your name in the room when you’re not there.”

Yet keeping your head down isn’t enough. Rodriguez also focused on real estate being a people business, and the importance of connecting, regardless of whether she may have initially felt like an outsider, to gain a strong network and the right visibility. Rising into that confidence to bring more of herself to the table has been immensely important to her growth.

“Twenty years ago, I entered the space focusing on being less visible. Over time, I realized there is a lot lost when you try to fit the mold, when you do not bring your full self to work, your best self to work” says Rodriguez. “We can and should bring our personal style and unique experience to work and connect in different ways. I certainly would encourage that in a sea of many, be memorable.”

Being extremely competent, authentic and walking the walk are important to Rodriguez’s sense of personal brand. As a leader, she never asks anyone to do something she hasn’t done or wouldn’t do herself. She prefers to roll up her sleeves. She values genuine and transparent communication and people feeling comfortable enough to share their unique perspectives.

“I want to bring value to people, whether it’s my clients, my team, or senior management, and what it means to bring value is going to be different for every situation,” she notes. “I hope that when I’m not in the room, people say she brings leadership value everyday, and she brings it in an authentic and genuine way – and we enjoy being in her orbit.”

Belonging, Irrespective of the Room

When it comes to entering a room where she may be the only woman, let alone the only Latina, Rodriguez says, “It starts with whether any of those factors intimidate you. I’ve always just prided myself on not being intimidated, even if there were moments I could have been.”

“When I enter the room, I focus on being prepared for the content of the meeting, on being a good listener, on finding solutions,” she says. “I focus on the principles that matter, irrespective of who’s in the room and whether you’re the only woman.”

While she’s had many moments of feeling she wasn’t part of the club and remembers once being told it was a career-limiting move not to golf, Rodriguez comes back to her confidence in the subject matter and being memorable because of her difference.

While twenty years ago, she may have gone with a strategy of blending in, today she would advise: “Embrace who you are and everybody else will be richer for it.”

Maintaining A Constructive Mindset

“There’s a moment, which is certainly an adjustment, when you’ve reached the point in your career where the buck stops with you in leadership. I’ve always been someone that took responsibility and was willing to make decisions, but when you get to the level where you have complete ownership from start to finish, it’s no longer someone else’s problem in leadership,” she says. “It’s ‘we’ and it’s ‘me.’ You’re not alone – you have peers, a whole team, a manager – but it’s embracing an entirely new level of ownership and responsibility.”

At that level, Rodriguez has embraced the advice to be vigilant with her mental approach, day-to-day and in all parts of life.

“How constructively you approach anything is going to be the difference-maker for you and for all those who work with you and for you,” she says, “When you hit those roadblocks and it’s tempting to pivot to feeling captive or negative, I force myself to remember that the only way out is forward. Approach issues constructively and that will help you rise above the challenge or circumstance, to focus on a solution.”

She continues, “I’ve needed that encouragement at times. We could waste time wallowing, but the work will be there tomorrow. So give yourself a few minutes, if you need to take a step away, do. But then, come back to it, calmly and constructively. That’s what I want to exemplify for my team, the leader I want to be. Cooler heads will always prevail.”

Keeping the Perspective of a Longer Arc

Twenty years into her work journey, Rodriguez would also advise that it’s okay to slow down and pace yourself: “If we’re lucky, the career is long. We live in a culture of instant gratification and are wired to constantly seek it. Technology only serves to reinforce and accelerate the need for instant gratification,” she notes. “But you truly have to toil away at something to really learn it, to master it, to become an expert, to unlock the benefits and skills that will propel you to that next level. The corporate ladder is really a staircase with various landings along the way and you have to play the long game. Climb the staircase…”

With two little ones at home, Rodriguez observes that “six months feels like a night” and time feels more precious than ever. Rodriguez loves spending time with her kids, husband and extended family. She’s seeking to weave back in her wellness focus and routine, and having enjoyed much travel before motherhood, muses on family travels to one day come.

hispanic heritage monthIf you take a look through a list of CEOs at Fortune 500 companies, you’ll find that 10% of the most senior leaders are women. After many years at the 8% mark, the start of 2023 brought a slight jump with 5 female CEOs being installed. These CEOs include Karla Lewis of Reliance Steel & Aluminum, Julia Sloat of American Electric Power, Jennifer A. Parmentier of Parker Hannifin, Stephanie Ferris of Fidelity National Information Services, and Maria Black of Automatic Data Processing. Although this is a win, there is still a considerable amount of work to be done to make the leaders of companies more representative of the people who work under them. And one of these areas that needs the most focus is the number of Latina professionals in leadership positions.

In the United States, the Latinx population are a major economic driver, contributing over 28% of the US GDP, as well as being the second largest ethnic group. Yet, they are the one of the least represented in the professional world, Latinas especially. Latinas make up 10% of the national population but hold less board seats at Fortune 500 companies (less than 1%)  compared to any gender, ethnic or racial group. White women hold 1226 seats followed by Black women with 183 and 89 seats for women from Asian descent. While Latina professionals hold the smallest number of seats, thirty less than women of Asian heritage, as of 2022 women overall still only hold 30% of Fortune 500 board seats.

Currently, in 2023, there have been only three Latina CEOs in these companies. The first of these CEOs was Geisha Williams who acted as CEO of Pacific Gas and Electric Company (PG&E) from 2017 to 2019. She is the first Latina to ever hold the title of CEO at a Fortune 500 company. The second was Cheryl Miller who was CEO of AutoNation from 2019 to 2020. The third, and only current Latina CEO, is Priscilla Almodovar who began her journey as CEO at Fannie Mae at the end of 2022.

Although Latinx accounts for over 18% of the total population in the United States, the number of board seats allocated to Latina professionals is around 1%. Ester Aguilera, CEO of the Latino Corporate Directors Association (LCDA) shares, “In fact over the last 10 years, between 2010 and 2020, Latinos only gained 1%. We went from 2% of corporate board seats to 3%. Latinos and Latinas are invisible in the C-suite and the boardroom. For Latinas, it’s even smaller. Only about 1% of the public company board seats are held by Latinas.” Aguilera attributes this small number to lack of visibility which makes companies feel as though they cannot find qualified Latinas to hire for board positions. The LDCA prides themselves on helping quicken the search to find qualified Latinx professionals and have created a directory with a talent search tool to hone the search for Latinx employees.

What Can You Do To Be an Ally to Latina Professionals?

Understanding that there is a gap for Latina executives is the first step, but deciding what tactics you can bring into the workplace is the most vital step. It can be very difficult for a company to work cohesively if there is not a level of trust and safety felt by its employees. Amy Edmondson introduced the concept of team psychological safety in 1999. Research shows that it still rings true today in making employees more content in the workplace, lowering levels of conflict between coworkers while boosting higher levels of performance. When speaking of psychological safety, Edmondson explains, “Psychological safety exists when people feel their workplace is an environment where they can speak up, offer ideas, and ask questions without fear of being punished or embarrassed.”

In keeping true to the concept of psychological safety, employers must be willing to create an inclusive environment for all backgrounds and cultures. The Harvard Business Review found that 76% of Latinx employees repress parts of themselves at work. This includes their appearance, accents, body language and communication styles which are all part of executive presence, an important element when defining leadership potential. They also found 43% of Latinas feel as though they need to push aside their authenticity to meet the standards of executive presence at their companies. Employers need to create a space where Latinas can be their true selves and below are just a few examples as to how this can be achieved.

Check Your Own Bias

The change will start with you. As a leader, you are the first obstacle to creating an inclusive space. Take some time to sit with yourself and understand what biases you may have. Think about taking an Implicit Association Test to explore your biases. Once you’re aware of your biases, pay attention to them. Take a step back and think about why you made a decision and if your biases had any influence on that choice. See if there are any stereotypes you are holding in your head such as “I don’t like to work with her, she’s too fiery.” Or “I can never understand what she’s saying, her accent is too strong.” Acknowledging your own biases, and apologizing when they get in the way, is a considerably positive step to creating a healthy team culture.

Engage in Active Listening and Use That Information for Change

While attempting to increase any type of inclusion, leaders should strive to listen to what their team is telling them. Take time to connect to your employees, listen actively and be aware of who they are. If leaders want to retain Latinas and hire more, listening to their needs is overtly important. In learning about needs, you need to let the employees lead the conversation and make sure you ask questions and participate so they know you are listening to understand. From what you learned in these conversations, bring change. Create new policies that meet their needs and help them feel more comfortable in their work environment. Knowing the workplace they would be joining is a safe place, where they don’t have to hide their true selves, would be a driving factor to hiring more qualified Latinas.

Increase Opportunities for Latinas

Another way to help increase the number of Latina professionals is to provide more opportunities for advancement. One way would be to implement a mentorship program in your company. You can follow examples such as the one set by JPMorgan Chase. JPMorgan Chase has created an initiative for advancing Hispanic and Latinx in which they provide activities with emphasis on career readiness and support, entrepreneurship, community development and financial help. Having someone to go to for advice will help Latinas feel like they belong as well as give them someone who may have been in their position to help them advance confidently. The JPMorgan Chase initiative also includes fellowship programs for collegiate level Latinx to help them find their way while still in college. Applying an initiative like this, with a focus on Latinas, could create a better laid out path from college to executive positions. You may also try implementing groups for Latina women to connect with each other and share their own stories. Networks and connections play a large role in advancement in today’s professional occupations. Creating a space where Latina employees can feel as though they belong, with people who look and speak the same way they do, can help increase their executive power and feeling of confidence in an executive position.

While all of these ideas can positively affect Latinas professionally, you must keep in mind that change cannot happen overnight so stay focused. By following these suggestions, you can help take that step towards increasing the number of Latina executives in the professional leadership community. This Hispanic Heritage month, remember to be aware of your own biases, listen to understand, and work to increase opportunities for Latina professionals. Supporting this growing community is essential for companies to retain their Latina employees and create a space in which others will want to join.

By Chloe Williams

Liora Haymann“When you stumble on a rock in a mountain climb, you find your way around and keep going,” says Liora Haymann. “You may even later sit on the rock that seemingly blocked you to enjoy the view.”

During her first year in Architecture School in Chile, Haymann’s studio teacher declared that he didn’t like wasting his time reviewing women’s projects because in two years they would marry and leave school. While it would be unacceptable today, that comment ignited a motivational fire in Haymann.

“I’m a rational person, so I looked at the classes above me and I thought, he’s just stating a fact. And then I said to myself, I’m going to prove him wrong,” she says. “I never thought he meant to dismiss us. He meant to push us. And that’s how I’ve taken it every time I found such challenges. I’ve never thought that somebody is putting me down. I’ve always thought it’s a challenge.”

Five years later, that teacher congratulated Haymann for being accepted for graduate studies at MIT in the US. But it remained true that out of a 50/50 gender split in the first year, only five women graduated as part of the 1983 class – whereas about twenty men did. She remains friends with her tight-knit female classmates still today.

From MIT to Chilean Urban Market to Global Destinations

MIT was eye-opening and introduced her to a more inclusive culture: “It gave me a lot more confidence on who I was, and I understood the freedom to pursue a path that was more mine.”

After graduating, and a couple of years working in Washington D.C., Haymann returned to Chile with her newborn daughter. With a few of her former male classmates, she co-founded an innovative architectural firm called URBE, as the only woman partner. With a combined background of US studies, they brought new techniques, visions and ways of introducing urban quality to the market. URBE became the best-in-class training ground for a new generation of young urban planners in Chile. But for family reasons, she then moved to Miami.

“Leaving URBE behind was difficult. It was my baby. At that time, there was not a global economy like we have now. Working across borders was not so common, so it was a darker time,” she reflects. “But again, every challenge is an opportunity.”

She crossed paths with OBMI, a premier hospitality and destination design company, which put her on the global stage and took her all around the world – China, Spain, Argentina, Mexico, the Caribbean and much more.

OBMI work is imbued with vision: the belief that design must celebrate local culture, landscape, or heritage, and create a journey of discovery for those who inhabit the space, whether for a weekend or a lifetime. OBMI became a great platform to develop her talents.

Moving From Design into Business Management

Being a very organized, structured, and process-oriented person, Haymann found that as she grew professionally, she gravitated towards management. After several years running international design projects – remote island resorts, boutique hotels, large scale master plans for waterfronts and mix-use, this eventually led to becoming a managing director and board member at OBMI, despite not having formal business education.

“Architects are trained to focus on design and to believe that design is the only valuable aspect of architecture,” she admits. “I had to re-educate my brain that I am even more valuable now because I understand design so well that I can make the bridge between management and design and make it much more effective for our clients, my team, and everybody to navigate the complex design process. I’m super proud of it, and now encourage others to become great managers. It’s been a great ride, with the company growing fivefold during this period.”

Recently, at 66 years old, she’s been contemplating what’s next and yet, it also feels premature.

“In my company, we are working towards passing on more power to the younger generation. OBMI is my second baby and therefore, letting go and trusting is again difficult,” she admits. “So you give it away, and then you grab it back because a part of you does not want to give it away. It’s a process and it’s a bit painful because I have a lot of energy and ideas related to work process and management that I want to apply.”

With a 102 year old father, Rudi Haymann, who has reinvented himself in his 90s, as a published author and public speaker, Haymann trusts in longevity and decades of re-creating herself ahead.

“It can be frustrating to see that a lot of business mentality is still caught in the 20th century where it was learn-work-retire,” she admits, “but that’s not the story today. How can businesses capture our acquired experience, at a time we are still full of energy?”

Liora's Hand

Being a ‘Shepherd Leader’ with A Wide Worldview

When it comes to her leadership style, Haymann self-identifies as what she dubs a “shepherd leader.” She leads from behind with a team that is organically in motion with many moving parts. She keeps her eye on the North and ensures everyone is staying oriented and moving towards the goal while she prevents anyone from getting stuck or going too far astray.

“There are many different ways of leading. I am not a ‘storyteller leader’ who may create large ideas and inspire people through their words. That’s a different way of moving people,” she says. “I will lead by example. I’ll walk the talk and people will see me walk, and they will learn.”

All along, she stays focused on three main goals: Design great projects. Make sure the team is inspired and fulfilled. Make good business.

Haymann feels her wide worldview has been essential to her success in global hospitality and luxury destination design. As a Jewish woman who grew up in Chile, with German parents, and then chose to study in the US, she carries different cultures and a great deal of heritage within her, always informing her perspective. She speaks several languages and notes “languages have embedded within them a way of seeing the world.”

She also believes her results-focused, solution-oriented, and driven nature have supported her in building trust. She’s adept at structuring, planning and breaking down complex projects into the who/how/when process and tasks to ensure everything comes together, flows and moves forward.

One of her strengths is to combine bird’s-eye strategy view with down-to-earth actionable tasks. With this double-lens she analyzed the firm’s data to identify key challenges and implemented processes, solutions, and unit linkages to drive smooth operations, efficiency, and communication as a basis to keep the team leveling up.

“In a design studio that is full of intuitive creatives, that is really useful. Because I understand the creative design process and I can also bring this structural talent that I have to respecting that intuitive process. Otherwise, it goes counter-current,” says Haymann. “How do you build that insight within the creative process? I can partner with the most creative person and become a really strong team because we cover it all.”

Fostering Honest and Direct Communication

“It’s difficult to give bad news, and so people often avoid it. I’ve learned through time that the best way to build trust and understanding is just to communicate as honestly as possible,” she says.

As she’s risen in leadership, a big mental shift has been making a strong and conscious effort to be more relationship-focused beyond the content of the work. This includes more check-ins and empathetic listening. With a half-smile, she admits she’s uncertain if she’d be called “nice,” but she trusts her team knows she cares about them.

“If we’re having a discussion, my focus is on the topic. I’m assuming that we’re both focusing on the content. But, with time, I’ve learned that many people focus on the relationship, and may sacrifice items in the topic to protect the relationship,” Haymann observes. “For example, they may not contradict. They may not bring up their ideas because they may be different from what somebody else in a more powerful position may be saying. They may feel vulnerable in expressing something.”

To invite others to speak honestly, she has learned to make an introduction upfront about her own direct style and valuing the discussion of viewpoints and being contradicted, because it encourages better, more nuanced thinking on the topic.

Being A Woman Architect in Real Estate Development

While architecture tends to be perceived as a very woman-friendly field, they’re less prominent in architecture in real estate development.

“I’ve never had a woman client and I’ve worked for decades and decades,” says Haymann. “The industry is very male-dominated, likely because it involves both large money and big negotiations. In my company in Chile, URBE, I was the only woman partner. At OBMI, I was the first female managing director and board member. OBMI has been a great environment for growth, and I am grateful for the opportunities. I think the last fifteen years have been a big leap for women in design and hospitality, and I am happy to see that.”

She notes that the representation of women significantly diminishes as you escalate in the ranks. Architecture requires a lot of late nights and tense deadlines, and many women with family prefer to form their own smaller self-practice.

“I was super lucky. I had help that I trusted while raising a family, but I remember it as an extremely stressful time. I was forced to learn to be very efficient and focused to make decisions,” she recalls. “Maybe it’s just my personality, or that may have affected the relationship aspect of work for me. I would come in, do my work and go home, because I had stuff to do there and people waiting for me. Still today, it’s difficult for me to relax and go for a long lunch.”

At the same time, Haymann notes these days, she enjoys the ability to linger and work late: “I love to work. Why not work late if I can now? What a luxury.”

While things are changing visibly today around integrating family and work, it also brings up mixed feelings for the barriers women have faced.

“As a woman with a family, I, and the women I worked with, would never bring up family as an excuse for being late or not coming in. We would figure it out, because it could be counted against you,” she notes. “But today, I see young men who have families, very freely say, ‘I have a school meeting. My girl is sick. I have to stay home.’ I still don’t see the women saying that so freely. They’re still very careful. It’s nice to see the fathers being involved and taking this freedom, but I also lament that women never had it. It’s both good, and at the same time, it’s unfortunate guys have to say it for that to be acceptable.”

Haymann also notes being a woman has helped her to stand out and be memorable, and she leveraged it: “I made sure that people knew I was intelligent. That I would bring value. That what I would say was relevant. That I could speak up. That I was going to be absolutely responsive to my clients’ inquiries and needs and be available to them. I made sure that was clear, and that became an important platform,” she notes. Her expertise and confidence brought speaking opportunities at international forums and relationships that opened new business.

A female colleague recalled a moment when Haymann inspired her years ago. As attendees were coming into a boardroom, Haymann witnessed a young woman take a seat in the second row in a semi-full room.

“I immediately called her out and said, ‘You go sit at the table” she recalls. “I thought, why would a young woman decide to sit in the second row when there is space? The space at the table is for those who show up because they care. The second row is for those who come in late, no matter who they are.”

It took a while for Haymann to realize that she was a role model to other women, and she doubts young women today would default to the second row. Looking back, Haymann would tell her more junior self to be more playful and develop relationships more.

“With time and feedback, I became more aware other women were watching me, but I’ve never talked about it, because I think talking is cheap. Acting is important,” she notes. “For me, it’s always: Set the example. Show others what they can do.” She is adamant in supporting next gen at OBMI to expand their knowledge and leadership through their involvement in industry programs and events. She also led the creation of a hospitality design course at University of Miami, strengthening the firm’s position as a thought leader.

Carving a Path With Few Role Models

Haymann has a soft-spot for the Disney character, Maleficent: “The first time I met her was when my daughter was a little girl and we watched the original Disney film Sleeping Beauty from 1959. What struck me, were the female archetypes in this film. First, there is the queen who doesn’t speak a word in the whole movie. Then, the princess, who falls asleep; then the minuscule fairies, who do all the jobs for the prince, but they’re invisible. Like the secretaries and the wives and all these invisible people that, in those days, made things happen while the male hero shined. And then, there is Maleficent – who is independent, beautiful, lives in her own castle and has people that she reigns over. When she shows up, she is hated because she is powerful, she speaks and brings this curse, meaning she holds a power. Isn’t that interesting? This is how women were perceived in those days. Either powerful and bad. Or invisible and doing all the work, or mute.”

Across her career in architecture, Haymann had no particular real life female role models whom she wished to emulate, but rather was more inspired by her peers and colleagues. As she looks ahead to what’s next, she also finds few inspiring her for where she might go.

“I find myself again having to carve a path on my own. I’ve experienced enough transitions to know it’s going to be a good place, but I also expect there to be a rough time because you have to cross the rough sea before you can get to the other shore,” she reflects. “The rough times have always brought me good things later.”

Today, her 102 year old father is her inspiration. He’s living proof that you can always re-invent yourself, find enlivening purpose, and create relationships, again and again.

Translating old letters from German to Spanish (for the original edition) as she supported her father to write his own story, she also discovered more of herself. When she read that her grandfather wrote to her then 16-year old father, after being separated to escape Nazi persecution, that “Work is the holiest mission of man,” she saw herself in that perspective.

Referring to her “B side,” the life that is not as visible and happens outside of the realm of work, Haymann is looking for how to more deeply integrate all sides of who she is. Her “B side” passions include physical movement, nature, and writing.

Her passion for movement has gone from trekking, dancing and competitive skiing as a child to becoming immersed in Martha Graham technique to being certified as an Iyengar Yoga teacher to finding a love for free flow movement in Five Rhythms. While Iyengar yoga is about alignment, structures, weights, precision and tensions that mirror architecture, she’s moved towards a purer emotional expression in movement.

“I started working at a time where most feminine aspects didn’t have a place. So I put them on the side, and kept developing them because they’re extremely important. I think that’s why I find myself drawn to movement,” she says. “Movement is medicine. It’s an amazing self-knowledge tool, a place to go when emotions are driving, and a way to understand myself. I pray to move until the day I die.”

Her other big love is nature, reminding us we are both so small and capable of so much. She calls crossing the Andes Mountains on horseback and camping in the open air her “most luxurious trip” – not for the facilities, but to hold witness to the immensity of nature and the human spirit that would dare to cross mountains.

With her father being one of few living veterans of World War II’s 100 million fighting soldiers, she realizes that some stories reveal their layers and gain significance only with time.

“When we’re in middle of it, we’re just living. We’re doing our thing,” muses Haymann. “It’s only when we take a long-distance view that we start seeing the lessons and the value in all we’ve done. Things take on a different perspective. Perhaps that will also inform my next phase.”

By Aimee Hansen

Melinda Cora“I’m a firm believer in the power of personal brand. When you see a particular logo – like Apple, Starbucks or Nike – you immediately have feelings associated with that entity,” says Melinda Cora. “When someone sees my name appear on their phone or in an email, my desire has always been that the brand I’ve developed makes them want to answer my call or read my message and engage with me. My hope is that they have positive feelings and thoughts, based on my work and experiences with them.”

Carving Her Own Trajectory

Growing up in Bushwick, Brooklyn, a low-income and predominantly Hispanic and Black community, Melinda recognized the lack of resources around her (vacations often meant opening a fire hydrant on hot summer days) and how it contrasted with the untapped wealth of talent. She was motivated to carve a different trajectory for herself and recounts that one of her earliest supporters in this regard was her fifth-grade teacher, Mrs. Aievoli, who noticed Melinda’s potential and giftedness and inspired her to grow.

“She invested her time in preparing me to test for a specialized middle school. My acceptance into the school put me on a path to graduate high school at the top of my class at 16 years old,” Melinda recalls.

With hard-working Puerto Rican parents who hadn’t had the opportunity to pursue higher education, school guidance counselors who lacked the frame to point her towards scholarships, and a family mentality of avoiding debt and needing to make ends meet, she attained her associates degree in just 1.5 years before taking on a full-time role as a legal secretary at 18 years old in the M&A department of Shearman & Sterling LLC. It was in that role that Melinda began the practice of learning through observing and quickly became an asset to her team.

“I knew there was something wrong with the equation, and I wanted to be a part of making it right. We had pounds of hard labor workers in my community but a lack of role models who could demonstrate that it was possible to enter a variety of industries, and that lit a fire in me,” says Melinda. “I wanted to be able to go back years later and say, ‘I’ve had a successful career. I’ve been able to break out of this mold. And guess what? You can, too.’”

She was soon promoted to a marketing coordinator role at Shearman, before one of the lawyers she’d worked with called on her for an opportunity at Equavant. When that same lawyer again moved to Lehman Brothers, she called on Melinda again. After seven years at Lehman, where she was an operations analyst and later, a member of an alternative investment management team, Melinda was sponsored by another former colleague for a project management role at PGIM Quantitative Solutions (then known as QMA), a leading quantitative investment manager owned by PGIM, the investment management business of Prudential Financial, Inc.

“Multiple times in my career, former managers and colleagues picked up the phone and offered me some type of pivotal change,” says Melinda. “They believed in me and recognized my drive and many strengths. With each opportunity, I assessed whether it was the right, progressive next step in my career, and once I gave my ‘yes,’ I also gave those roles my all.”

Melinda knew she’d acquired the experience and network, but recognized that if it weren’t for sponsors, her lack of a bachelor’s degree may have filtered her resume out of the interviewing process: “I realized that I needed to go back to school, even though I was in my 30s,” reflects Melinda. “So, I became a full-time working wife and mother of three children—who was also earning her bachelor’s degree. I graduated Summa Cum Laude and have also taken several MBA courses to date.”

Striving For Excellence

“I appreciate that perfection is a myth. However, striving for excellence has been a driving factor for me. If it has my name attached to it, I want to do it with excellence,” says Melinda, speaking to honing her personal brand.

Nearly 15 years ago, Melinda joined QMA as a junior-level project manager and is now head of product implementation and project management at PGIM Quantitative Solutions: “It’s a dynamic role managing my team and a testament to the evolution of the body of work we coordinate within PGIM Quant,” says Melinda. “I have the privilege of working with some of the brightest individuals and leaders in our industry who I get to learn from and partner with daily. No two days are the same, and each new opportunity allows my team and me to be a part of developing new solutions.”

Melinda also serves as a role model and mentor. It’s her passion to build the power of dreaming big among youth and young adults. With HISPA (Hispanics Inspiring Students to Perform and Achieve), she speaks to middle school students in predominantly Hispanic New Jersey communities, inspiring them to believe there is space for them in the asset management industry.

Melinda is a co-founder of PGIM Quant’s Hispanic and Latino business resource group (BRG), Unidos, and a leading member of the Inclusion Council, which oversees each of PGIM Quant’s BRGs to drive meaningful results through a culture of diversity, equity and inclusion. She serves on the Latinx executive leadership team for PGIM overall. Melinda also volunteers through Junior Achievement of New Jersey, through her local church’s Girls Ministry program, and leads a young adults life group out of her home.

The Courage To Speak

Latinos are underrepresented across the finance industry at less than 10%, though they account for approximately 18% of the US population. That percentage drops significantly when accounting for senior-level Latinos in this space. Despite her Latino colleagues coming from different countries, the messages from their families and peers are often similar—like be grateful to have a job, keep your head down, and do not make big waves. Melinda says, at times, Latinos are often not outspoken enough in the workplace as a result of this common conditioning.

“I’ve often struggled with that internal tension. My perspectives and ideas are unique and valuable within the work environment, but everything in my culture tells me I shouldn’t speak up,” she reflects. “So, I’ve had the interesting dynamic of saying I am going to speak up and it’s going to be hard.”

To do this, Melinda calls on her own touchstone of living from courage: “Courage is sometimes ill-defined as ‘not being afraid’ or ‘the absence of fear.’ That’s not what it is. Courage is moving forward or speaking up, even if you are afraid,” she says. “I had to develop the courage to say I do have an idea and it is worth sharing.

Valuing Diversity of Thought

Melinda, at times, struggles with the notion of imposter syndrome, but quickly reminds herself that her lack of privilege growing up does not equate to a voice that counts less. She recognizes the importance of embracing the background that shaped her and the need to value every upbringing – even the upbringings of those who grew up in privilege.

“It’s rethinking and relearning certain things as an adult to continuously challenge yourself. We’re all learning from each other. No one has arrived at any sort of final destination and we should regularly seek opportunities to further develop,” Melinda notes.

Her early experiences shaped the way that she cultivates different perspectives as an adult: “As a child, I felt like people often didn’t care about what students in my schools thought. It was a ‘what the teacher says goes’ mentality. Even then I knew, if we’re not allowing opportunities to challenge each other, then we’re doing ourselves a disservice and missing out on diversity of thought.”

Get Comfortable Being Uncomfortable

As a tip, Melinda discourages people pleasing: “What’s more important is developing into a trustworthy and sought-after business partner. Whether raising a difficult issue with her children’s schools or inside the four walls of PGIM, Melinda has learned that uncomfortable conversations must be braved.

“I’ve had many experiences where I felt uncomfortable raising a topic but I did it anyway, because there was merit in it,” she says. “If we’re going to have diversity of thought, then as leaders and as professionals, we have to evaluate the things that make us uncomfortable and really decipher, what is this individual trying to say? What is the goal here? Because if you believe intentions are good, you might want to tune your ear and try to better understand what is being said, versus dismissing or disqualifying it.”

Cultivating a Growth Mindset and Culture

As she’s become more senior, new challenges and greater stakes can heighten the fear of making mistakes: “I often say each product effort or project is like its own recipe,” she says. “You may have a group of people with different work styles or a different timeline. You may have different factors that lead to initiatives being diverse even when they’re similar on paper.”

Melinda embraces the idea of being a continuous learner: “We’re not going to get it right 100% of the time. So, two main factors drive my thought process. When I get something right, I celebrate the opportunity to teach. What went right? How did I get there? What was new? What defined the win?” She continues, “And then when I get something wrong, I celebrate the opportunity to learn. What didn’t go right? What can I learn from this? How can I get better? It’s important to look at mistakes as something that will help me grow and, in turn, others as well.”

Melinda looks for opportunities to convey that growth approach and reinforce it with her team members, too. She focuses on caring about people as individuals first and then supporting their career growth with the learning and opportunities to get where they want to go, in their own way and style.

“Whatever number of years and whatever season we spend together, my goal is to be that servant leader to individuals on my team,” she says. One way Melinda empowers her team, especially in the hybrid environment, is to let them decide on her attendance in meetings. This instills confidence in their abilities, while she remains available to provide guidance and be there if and when needed.

Melinda says she has gained the most from organic mentor relationships – precisely, from exposure. As a self-motivated learner, it’s not conversations, but truly watching people in action that inspires her.

“From the start of my career, the way I’ve learned from leaders is by sitting at a table with them, listening to how they interact with others, seeing how they get decisions made, and watching how they influence business,” she says. “How I learn best is by observing. What drives me is looking around the office and asking who do I want to be more like to continue growing as a professional and progressing in my career?”

From Childhood to Today

Mrs. Aievoli still figures prominently in her life and has proven to be Melinda’s lifelong mentor.

“To this day, she keeps me pushing myself. She always says, ‘okay Melinda, and what’s next?’ She keeps me focused on that idea of growth and development,” says Melinda, who still shares her milestone accomplishments with her. “She’s been invested in me from childhood and that’s resonated with me for years.”

Melinda is most proud that her three children – now 20- and 16-year-old daughters, Jayden and Madison, and 13-year-old son, Zachary – can see in her an example of the role model she wished for as a child.

“I had a non-traditional career and educational path, and while it hasn’t been easy, I never settled or gave up, and that’s something I hope encourages them throughout their lives,” she says. “I want them to believe in their own aspirations and carve their own paths so that they, too, can be role models to future generations.”

By Aimee Hansen

Cassandra CuellarAs a partner in the buzzing Emerging Growth practice, Cassandra Cuellar works with entrepreneurial clients who are launching companies and investors who are looking to back a promising venture.

Taking Ownership To Grow

“What gets me out of bed in the morning is the opportunity to work with people that are pouring their personal energy, time and wealth into the companies they’re growing,” says Cuellar. “It’s very rewarding to be a part of their journey as they start those companies, grow them and hopefully realize a successful exit. It’s life-changing for them.”

Cuellar must understand the concerns and interests of both founders and investors in her practice. She emphasizes that a collaboration mentality and solution-orientation is required to effectively advocate for her clients: “Our job is not to identify 20 roadblocks and then say we can’t go further. Our job is to identify the roadblocks, figure out if this is truly something that will be detrimental to our client, and then bring our clients in on that, figuring out the solution together.”

Cuellar enjoys the fast pace of work these days: “You get so many more people that have new ideas and diversity of thought starting companies and taking a chance on themselves. It’s great to see that and be able to be part of that.”

She is also comfortable leaning in and taking a chance on herself. “I have a willingness to take ownership over things without necessarily having to be so dependent on a hierarchical structure,” she says. “Startups run lean, so that’s the way my group approaches the practice and it’s how I’ve developed as an attorney.”

From early in her career, she had to get comfortable communicating with CEOs, CFOs, and key decision makers, but she relates learning through taking ownership to even earlier in life.

“I grew up in a small town as the oldest of four kids, and my parents had their hands full. I had to take ownership of my own professional career – getting into college, getting scholarships and making sure I was set up to move away and do my own thing,” says Cuellar. “Having that ability to do that from a young age translated well into being successful at this practice. I’m not afraid to take ownership over issues and clients and get stuff done.”

The Confidence To Trust Yourself and Others

“Latinx students going into law school don’t necessarily have readily-accessible role models that have gone into BigLaw, so often Latinx students make a choice to opt out of BigLaw, despite being more than qualified,” cautions Cuellar. “But I have found that because Latinx students often have to figure things out on their own without role models, that makes us uniquely qualified for this profession. You are used to navigating unknown waters, so it makes it easier to approach novel legal issues, transactions, and clients. The one thing I’ve learned – through negotiating the law school process, getting a job in a big law firm and now building my career – is that whatever you can throw at me, I’m going to figure it out,” she notes. “I don’t get scared off by challenge. I can rise to it because I have done it before.”

While launching herself into responsibility came naturally, her stretch zone has been releasing control. As a senior associate, she was accustomed to knowing every detail in every transaction and trusted herself to deliver on the high expectations she set. As she’s moved up, she’s had to learn to let go and trust in her team. Cuellar echoes other Latinas we’ve spoken to in expressing that being the one Latina within her practice, or one of few, feeds the drive to validate through performance. It makes letting go harder because more has felt at stake.

“Being a Latina, there’s not that many of us doing what I do, so I do feel a certain responsibility to be able to prove myself here and make sure that anything I work on is done at 100%,” she reflects. “That part of my identity and proving myself is impacted by this other part of me that needs to grow and trust other people to do things, even though I don’t have 100% control.”

Along with that self-awareness, she’s found that empathy is important.

“Letting go of some of that control has been hard, but I’m working on it,” she admits. “I’ve realized that everyone is an individual, and they’re not all like me, and I have to manage to each person versus to what my personal expectations, approaches, or processes would be.”

Encouraging Each Other’s Potential

Inspired by leaders she’s worked with, Cuellar models her practice upon listening and showing understanding to clients and those she is working with. She would love to see more Latinas follow a law path, and attributes her own decision to meeting a Latina lawyer in the Texas legislature, who encouraged her on the path.

At Shearman, Cuellar has felt supported in opening her possibilities by other women mentors: “I’ve always found someone willing to sit down and talk to me about things in a very honest fashion, who would guidepost, for example, that I needed to be thinking about business development, even as a second year, if I ultimately want to make Partner.”

In formal mentoring of law school students, especially Latinas and Latinos, she implores students not to limit themselves based on context or precedents, but instead to take a good look at whether a big law firm could be a match: “You work a lot, but you learn a lot, and have a lot of professional opportunities. I think it’s important that more Latinos and Latinas feel comfortable taking that risk, even if it might not be something your family understands at the time. You’re setting yourself up for your future professionally. You can at least try, and you could even be successful.”

Finding Out What Works For You

Cuellar admits it has taken her years to get comfortable in networking, but she tells students to take networking seriously as a skill to develop, the earlier the better.

But she’s also found her own approach to creating connections. “What I’ve discovered, whether it’s within the firm or with a volunteer opportunity, is my best networking is done when I’m working with someone. I take that approach of trying to get to know people by doing a good job with work they send my way, making sure that they feel valued and working from there (with common interests etc) – versus attending every networking event, because I find it hard to make deep connections in that context.”

Cuellar considers it part of the trial and error of getting to know yourself. Try out different things to see what works for you, and develop your own network style.

Her close-knit family and three year old son Max come first in her life. They enjoy cooking, celebrating birthdays and planning holidays. She enjoys connecting with close friends through the early experiences of motherhood. In this particular moment, it appears her son Max is rebelling against preschool yoga.

By Aimee Hansen

Indhira Arrington“My career trajectory is a combination of two factors. The first is that I am standing on the shoulders of people and organizations who have sponsored me and have opened doors for me to join rooms, organizations and functions that I otherwise would not have been able to,” says Indhira Arrington. “The second is that while I was fortunate to have those opportunities present themselves, I was also prepared and motivated to seize those opportunities.”

Stepping Up to Opportunities, All the Way to the C-Suite

Instilled with a strong work ethic by her family and driven to prove herself as an immigrant in a new country, Arrington was determined to perform at her best and demonstrate her value from early on.

“Being an immigrant really is at the core of my experience,” she says, “Even though I’ve now lived in the U.S. longer than I lived in the Dominican Republic, I distinctly remember that feeling of being an ‘outsider.’”

With her parents speaking little English and no precedent for success in corporate America, Arrington’s “second family” at INROADS set her up with the mindset and skills that enabled her to perform at a high level (academically, as a 4.0 student) and step up to opportunities.

With both the prodding of her INROADS mentor and with the sponsorship of The Consortium, she received her MBA at NYU Stern School of Business before taking on sales and trading roles at Citi and Morgan Stanley: “I didn’t know what I didn’t know, and I was fortunate to have people who saw my potential as much bigger than I did. They pointed me in different directions.”

While building her career on the trading floor, Arrington says that DEI was her steady second job. As a “double only” Latina in the room, she was often called on for diversity conferences and networking needs. She wanted to show up and open doors for others, too.

Then came a crossroads of choice.

“Sales and trading was where I could have maximized my earning potential, but I faced the difficulty of having the intensity that job required and being the type of mother I wanted to be,” reflects Arrington. “I was very good at my job, but it didn’t fit with how I wanted the rest of my life to play out.”

Coinciding with the economic downturn and start of her family, Arrington shifted into diversity, equity and inclusion (DEI) as her primary career focus in 2009 – first at Bank of America and then Wells Fargo, before taking her present role at Ares Management Corporation as Global Head of DEI in 2021.

“There are thousands of people that are good at their job and that want to ascend the corporate ladder, but doing it alone likely won’t get you there,” she says. “You also need to have strong executive presence and act like a leader, and then hopefully that combination gains you the sponsors who have the power to open those doors, propel you and pull you up.”

Becoming an Impact Player

As a constant learner, Arrington has focused on becoming the subject matter expert of her craft. Once she realized she could be vulnerable, ask for help and not figure everything out by herself, it was a game-changer in advancing her learning curve: “I always say to my team that when I don’t understand something, even today, explain it to me like a five-year old.”

A key principle she abides to and encourages in her team is to be in service of others: Don’t aim to be basic. Aim to be exceptional.

“Anybody can do what they are told and put the spreadsheet together. But if you’re in the service of others, you’re going to ask the next question about what they are trying to do and the end goal,” she says. “You take the work to the next level, and in doing so, you build good will and advocates who will remember you.”

Whether it’s volunteering to bring in great talent, working with ERGs, or taking the initiative to fix a broken process, Arrington suggests to ask, “Outside of your day job responsibilities, what are you doing to contribute to the greater good of the organization and to make yourself an impact player? Anybody can get work done. People want to promote impact players.”

Leveling Up To Advance Your Career

Arrington emphasizes that leveling up requires the maturity of being open and direct about what you need and want and what your expectations are, and not just expecting your boss (or anyone) to be a mind-reader.

Owning what you want also means learning to “manage your manager” – putting your objectives and goals out, and then soliciting the clear guidance on where you need to focus on developing your skillsets and capabilities to be able to reach your goals. Find out what might be getting in your way and what superpowers you need to double-down on to excel.

“Be unapologetic and say this is what I’m thinking, but also leave space in the room for your managers to say ‘maybe you’re thinking too small’ or ‘maybe you’re thinking too big.’”

Thirdly, Arrington has learned from experience that “the unwritten rules are real.” Knowing the difference between titles, influencers and key decision-makers, as well as knowing the personalities you are interacting with, is essential when it comes to succeeding in advancing your ideas as you rise to bigger roles where more is at stake and few ideas get funded.

“Pre-selling your idea to the right individuals and setting yourself up to succeed is so critical, but women often don’t focus enough on that,” she observes. “We focus on the best idea and presentation and assume everyone is going to like it. The pre-game and understanding how things really get done in your organization is key.”

Arrington encourages women to have a portfolio of sponsors and advocates you spend time with and who know the value you deliver, and be more strategic in building your network. She observes that men tend to build diverse networks that create a matrix intentionally directed towards where they want to go, whereas women tend to build their networks around proximity and likeness. Leverage your network as an opportunity to put your intentions out there to those in the places you want to go.

Impacting Change as a Latina

“As Latinas, we’re bred to be loud and we’re bred to sit in our truth,” laughs Arrington, reflecting on her cultural capital.

As a Latina woman she’s brought her personal experiences to the table: “There’s nothing like breaking down barriers by being vulnerable and telling your personal story of microaggressions and how you have been made to feel less, unwelcome or like you don’t belong in situations. It changes the way that reality lands when a person realizes that somebody that they know isn’t having the same experiences that they are.”

For two decades, Arrington has sat on the board of directors for the Committee for Hispanic Children and Families, supporting Latinos in New York around school, work and childcare. She is currently the Vice Chair for the Council of Urban Professionals (CUP), focusing on supporting women and people of color to leadership roles in corporate organizations. Her experience of feeling like an outsider has inspired her towards actions that bring about change.

While successful in overcoming obstacles, Arrington admits it has been challenging at times to be the only Latina in a room: “That’s where vulnerability came in. Without somebody that would have a naturally predisposed affinity towards me, I had to figure out how to break down barriers to be let in and be embraced even though I was different,” says Arrington. “It’s much easier when you feel that level of comfort and connectedness.”

Why Managing Is Really Coaching

Arrington jokes that she cannot have a boss who doesn’t want to be her friend, but she also means it: “If you don’t know me and you don’t understand what drives me and what ails me, then how could you truly be in charge of growing me and taking me to the next level?”

She continues, “I think it’s really important as managers that we take the approach of being coaches and changing the relationship from ‘I’m here to manage and make sure you do what you’re supposed to do’ to ‘I’m here to coach you and make sure that you exceed that.’”

In a coaching relationship, honest feedback can be received as care and guidance with your best interests at heart.

“Most managers feel like I can’t get too close because then I can’t be objective, and I think it’s the opposite,” says Arrington. “If you’re not close enough, you’re going to miss what’s happening and you’re going to miss opportunities to support people in a way that makes them want to come to work and be part of the community.”

Having often felt she had to prove herself along her journey, she would have a simple message to her younger self: “Stop being so scared. Try to enjoy it more along the way. You are worthy. You are good enough. You’re more than good enough.”

These days, Arrington practices giving herself grace on a daily basis. With her twelve and nine year-old sons playing flag football on the weekends, Arrington confesses to be that sports mom cheering on the sidelines with a cowbell. She enjoys yoga and learning through documentaries, and is an avid reader when she can sneak a few chapters in.

By Aimee Hansen

Latina Inclusion FeatureThe gap in Latina leadership in Corporate America is still an inclusion issue. But as more Latinas decide to go where they are valued, it’s Corporate America that is losing out the most – and more so in the future.

Hispanic and Latina women comprise only 1.6% of senior executives in the U.S.’s largest companies, less than other major demographic groups. USA TODAY reviewed 92 companies in the S&P 100 and found 18 had no Latinas in senior executive positions: including Apple, CostCo and Netflix. While few had a proportion equal to representation in the U.S. Workforce, PepsiCo, Procter & Gamble and Visa came closest.

It’s not just senior management: Latinas are underrepresented as only 4.4% of managers and 3.2% of professionals. And, according to the Latino Corporate Directors Association, Latinas hold only 1% of board seats in Fortune 500 companies, fewer than other gender or ethnic groups. But Latinas comprise 16% of the female labor force – the largest group behind white women, and by 2029, are projected to be 9.3% of the total US labor force.

Hispanic women earned 16.4% of bachelor’s degrees and 12.3% of master’s degrees in 2020, and Latinas represent 56% of Latinx students, though Latinx enrollment has taken some hit since the pandemic. Over two million Latina-owned small businesses exist – the fastest growing segment of the business community – with over 87% growth in business numbers since 2007. Latinas are creating business six times faster than any other group.

Barriers to Inclusion

Comprising 19% of the population and growing, Hispanic buying power continues to accelerate and demand that organizations understand this market.

While Latina women should have good reason to feel more emboldened than ever to bring their full identities to work through culturally relevant Latina leadership, they continue to be under-supported to do so and underpaid by corporate America.

When it comes to the paycheck, Latinas earn 55 cents for every dollar earned by non-Latino white men: even in the exact same job. Latinas earn 28% less than white women. The pay gap is also widest for Latinas with college degrees.

While Latinas ask for promotions and raises at similar rates to white men, the “broken rung” is exposed when you consider that Latinas are only 71% as likely as men in general to be promoted. Only 19% of Latinas feel supported by white co-workers. Only 5% of Latinos overall in big companies say they have a sponsor, whereas Latinos who do have sponsors are 42% more likely to be satisfied with career progression. Latinas who have reached executive levels often report the importance of that sponsorship in reaching where they are.

Latinas have reported being cast as caretakers, or the media image of ‘jefa of the household,’ rather than corporate leaders. Latinas are arguably more culturally wired for community building, a deeply held value which they often practice at home and that would serve organizations, but the value of individualism still dominates vertical mobility.

Latina women also report, according to Esther Aguilera, CEO of the Latino Corporate Directors Association, having to overcome biases around accents and myths and misperceptions around capabilities – which leads to a cycle, as we’ve heard echoed at The Glass Hammer this month, of Latina execs still feeling the internal drive of needing to prove themselves.

Indeed, 63% of Hispanic leaders indicated they have to work harder because of their ethnicity. And two in three Hispanic professionals felt educating coworkers around DEI falls upon them, spending substantial time whether it relates to their job or expertise.

Compared to non-Hispanic peers, Hispanic professionals are 53% less likely to feel included at work and 53% less likely to say they’re comfortable fully expressing their identities at work. Latina women have reported having to “check their identity at the door” or adjust their persona (code-switch) to fit into white masculine stereotypes of leadership.

The Post-Pandemic Impact

So it may come as no surprise that UCLA found that Latinas are leaving the workforce at higher rates than any other major demographic. Between March 2020 and March 2021, the workforce lost 336,000 Latinas, a drop of 2.74% in the workforce. Perhaps the promise of the American dream became too far stretched in reality for some, taking too much emotional, mental and physical toll without enough reward. One qualitative study found that senior level Latina talent were exiting Corporate America because of poor culture fit and a lack of evidence that Latinas were being structurally promoted.

“The Latina Pathway to Excellence in a Post-Pandemic World” report shared how the pandemic had changed the employment outlook of many Latinas. They both felt more invisible and yet found a “new virtual world confidence” in which they’ve learned to promote their profile more authentically at a professional level.

Mid-career Latinas expressed challenges such as: difficulty in maintaining their true selves in the workplace, a lack of champions they could identify with and trust, a lack of management check-ins, and lack of access to upper management. They emphasized the value of knowing your unique gifts and individual brand and leveraging the value that intersectionality brings to the table.

Executive-level leaders discussed promoting your distinct qualities, developing more skills and taking risks to seize opportunities amidst reduced visibility. They emphasized the importance of overcoming imposter syndrome as well as cultural Latin gender norms, being ‘ready to represent’ at the upper echelons amidst disproportionate scrutiny, and seeking mentorship and sponsorship (many had been sponsored by Latino men). They also encouraged trusting in the “Latina 6th sense” of intuition and decision making. Some C-Suite Latinas had leveraged the virtual meeting place to create new connections and visibility with senior leaders.

As written in Be Latina, “The growth of the virtual world allowed, in certain ways, for ‘authenticity in the business world.’”

It’s about Latina Inclusion

So what about organizations that want to get serious about promoting Latina talent? The answer is valuing the culture add and fostering cultural inclusion. At base level, greater inclusion for Hispanic and Latina women requires at least three things:

  1. Address unconscious bias in talent management decisions – Too many talent decisions are riddled in bias at each level (hiring, promotion, pay) and inhibiting organizations from leveraging and promoting Latina talent. From entry level recruitment to promotion to senior posts to pay packages, it’s possible to identify and shake up the way approaches have kept Latina talent from top positions.
  2. Make sponsorship happen – Ideally through formal sponsorship programs, managers and senior leaders should be challenged to reach beyond their own affinity bias and the gap in sponsorship for Latina women must close to transcend the block to corporate leadership.
  3. Encourage authenticity – Build a culture that celebrates each individual’s perspective, and the intersectionality that often informs that perspective, rather than pressures Latina women to forgo their wholeness to belong in the corporate workplace.
Please Don’t Check Your Identity!

Ask Hispanic and Latina executives, and showing up authentically can be the biggest challenge, but ultimately, there’s no path to stronger performance and personal fulfillment than being able to be who you are.

Latina women are bicultural, bilingual and possess many aspects of cultural wealth that can be leveraged as a leader. In part because of what it’s taken to get this far, Latinas often have developed strong skillsets of resilience, creativity, optimism, social ease, charisma, passion, relationship-building, multi-tasking and adaptability.

It’s recommended that Latinas who wish to thrive look for strong cultural fits that will value your whole selves, be persistent and also know when to adapt and take risks to overcome barriers. It’s important to accept imperfection in selves and others and be grounded in your ethnic background while navigating two cultures. Surround yourselves with mentors and those who can support your advancement.

One hunch about Latina leadership: it’s happening and those who embrace cultural diversity and inclusion will know the advantage of leveraging it.

By Aimee Hansen

Vanessa Nazario“I love to take the time to get to know individuals: to listen and to avoid assumptions,” says Vanessa Nazario. “I think that creates a space where people can be authentic, which leads to new conversations and new opportunities.”

From housing to financial services to health, for 29 years, Nazario has been following the single thread of “creating access to spaces for those who have been historically left behind, underrepresented, marginalized, or alienated” – often including or focusing on the Hispanic community.

Following Inclusion Through a Career Pivot

Nazario’s journey began in her hometown of Trenton, New Jersey, supporting low to moderate income families to become first-time homebuyers. Nazario knew nothing about mortgages but was passionate about creating access to homes. Next, she found herself ensuring that low to moderate income families in urban communities had access to financial services and benefits while at PNC, where she worked her way up through positions for twenty years.

While ‘inclusion’ was not yet a hot topic in the office, her work was inclusion for customers and communities. Nominated to participate in the first Latino BRG at PNC, she knew little about employee networks, but she seized the opportunity to lean into her authentic self: “That experience opened my eyes to the power in using my Latina voice to be seen and heard in certain spaces where we were not represented before that. It became a gateway to inviting other Latina/o voices into the conversation and opening pathways for others.”

She eventually became Chapter President of the Latino BRG and began to be sought out as a thought leader. She attributes her C-suite position to valuing and showing up for this experience: “That’s why I’m a chief diversity officer now. Because I said ‘yes’ to being part of a newly formed diversity initiative at PNC.”

Then came the moment where Nazario decided that she wanted to make inclusion her full-time career. Not only did she go from programs and products management to DEI, but she simultaneously made a leap between industries. Leveraging her network, she landed a DEI director position within healthcare, later joined Memorial Healthcare System in 2021, becoming CDO in July.

“It was a big learning curve to go from financial lingo to healthcare lingo. It took time, but ultimately there’s a common thread across the different industries: it’s about creating equal spaces, access and equity for all – and it’s just how you approach it that differs. And once that clicked for me, I was like, I got this.”

Inclusion Through the Talent Pipeline


“Does your staff represent the community it serves? When you look at your community demographics, do you see that in the building?” asks Nazario. “How well is that mirrored not only in the services side of your organization, but across different departments and, especially, in leadership?”

She observes, “Sitting in South Florida, we’re blessed with an abundance of diversity, but that still doesn’t mean it happens organically. Your organization has to be committed to creating a diverse workforce.”

Much of Nazario’s strategic focus is on development and succession planning to elevate talent throughout the organization: “Rich in diversity, our work is making sure that diverse talent feels included and has a sense of belonging. When you have people from every walk of life, you’re going to have conflict. I spend a lot of time educating about the value of different cultures and different perspectives, as well as meeting people where they’re at.”

Nazario witnesses how having a staff that feels seen, heard, valued, included and therefore engaged positively impacts upon the patient experience: “In the healthcare sector, you have to be so attentive about making sure you are creating that sense of belonging and culture of inclusion. It’s so important that people feel they can bring their whole selves to work.”

Overcoming Imposter Syndrome

Nazario’s inquisitive mind, always questioning how things can be done better, has served her. Her passion and compassion for people is at the heart of how she approaches her work. Her drive and attentiveness is partly born from her own experiences as a Puerto Rican woman who has not always found it easy to come into new spaces.

“Being both a Hispanic woman and from a low-income community, I’ve combatted perceptions many times throughout my career,” says Nazario, but she feels she fell into traps around stereotypes more so early on: “I would show up to meetings and wonder, are they receiving me, or are they putting me into some box because I am a Puerto Rican woman from a diverse neighborhood?

So Nazario has consistently exceeded performance expectations and countered the perceptions she felt others might box her into – demonstrating that being from a certain background does not mean you cannot also achieve.

Nazario has often not been able to see someone like her in positions she could aspire to. She values the mentors that encouraged her to envision herself there. “What are the chances of a Hispanic woman from an urban community like Trenton, New Jersey and from a culture not typically seen in these corporate spaces? I often think about stereotype threat, and maybe it would hold me back,” she reflects. “So, you need those mentors to say you’re doing all the right things and to nudge you in approaching opportunities.”

In a 360 review, Nazario once described herself as being a quieter voice, only to have her mentor immediately reflect that she was a powerful voice in the organization that was informative, impactful and influential in decisions: “Other’s perception of you is probably totally different than what you think.”

Beyond Proving Your Value, Claiming It

Nazario recognizes an inner push that exists within her, and not only her, to be very well versed in her craft and to continue to challenge and prove herself.

“I do have that hunger to continue to be successful and validate to myself that I can do it, that I can open doors. I might say ‘yes’ to a project when someone else might say ‘no,’” she says. “And as a Hispanic woman, I’m always thinking, maybe if I get another degree, one more certificate, that will open up more doors for me…I’ll be that much better, that much more qualified.

While her drive has clearly served her, it is also growth when you no longer have to prove your worth and belonging in the face of imposter syndrome: “We just have to keep lifting each other up. Once you claim your value, it opens a lot of opportunities.”

She emphasizes to other Latinas coming in to own their voice at the table, and not hold themselves back, and she implores leaders to invite that opportunity in the room for diverse voices to express themselves.

Nazario loves reading as a way of constant learning. She has four dogs and feels fortunate to live near beaches, where she can mediate and listen to the waves every Saturday in a personal reset.

By Aimee Hansen

Claudia Vazquez“What I saw as a disadvantage at the beginning, I turned it around to make my secret weapon, because I realized this is what makes me unique and able to see things from a different perspective,” says Claudia Vazquez. “I turned my disadvantage into my differentiator.”

As part of celebrating Hispanic Heritage, we open our Latina Leader series with inspired sharing from Claudia Vazquez: her vision for Hispanic inclusion and lifting others up with her!

A Vision For Service

If you only read her official business roles across the years, you’ll know at best half of what Vazquez has truly been up to in the workplace.

Originally from Mexico, Vazquez came to the U.S. in her twenties, teaching English as a second language and volunteering as a citizenship instructor. When she began her career 22 years ago in disability claims at Unum, she immediately saw how she could leverage her bicultural/ bilingual assets to better serve the company and the Hispanic community.

Rather than going with the status quo process of using a third party translator, she began to field all calls from Spanish-speaking clients around disability claims. She then led the implementation of the Hispanic Initiative to create end-to-end bilingual services, eliminating cost and time inefficiencies of outsourcing. Within seven years, she went from claims specialist to heading up the Short Term Disability and Administrative operations in her field office in California.

“I didn’t approach with a diversity mindset. I approached with a service perspective,” reflects Vazquez. “I realized we could improve the service, have more loyal and satisfied customers, and use it as a selling point with clients. It also gave Spanish-speaking employees an opportunity to go above and beyond, support their community and receive recognition for speaking another language.”

When she moved to her next role at Cigna, she replicated this thinking and was asked to find more people with an intrapreneurial mindset like hers. She began to support the recruiting team in Hispanic outreach, emphasizing the importance of representation: “Nobody grows up thinking I want to work at an insurance company,” she argued. “So if we don’t personally represent what we’re trying to attract them to do, this is not a natural fit.”

Moving to the East Cost for a role in Prudential’s head offices, Vazquez enrolled into the Hispanic BRG on her second day. Within six months, she was co-leading the BRG and soon increased membership from 400 to 1000 – while creating best practices, relationship with hiring teams, and outreach to external partners.

“As my passion for supporting the Hispanic community at work evolved, I realized we have to start grassroots and then let things organically develop, so that a ripple effect is created,” says Vazquez. She began to focus on seeding the momentum that allowed partnerships to prove their value as they grew. With this approach, the Red Shoe movement proved so successful that it caught leadership attention and she traveled to Mexico and Brazil to highlight and expand the partnership.

An Advocate for Hispanic Inclusion

As a Hispanic Initiative officer, Vazquez saw the impact of bringing in change-agent partners. She began to shift to building those external relationships such as with We Are All Human and became a Hispanic Star Ambassador. As such, Vazquez has attended the United Nations as part of the delegation to roll out the Hispanic Star unifying symbol and platform to advance Hispanics in the US.

Despite a strong track record of following her mission towards inclusion, only in March did Vazquez formally move from senior business roles to take on a VP of Diversity and Inclusion role. In the role, she developed a strategic roadmap for inclusion on hiring, retaining, developing and celebrating Hispanic talent, laying out both fundamentals and execution strategies.

“I have a passion towards supporting the Hispanic community, but I also see it as a business imperative in the US. Anyone that’s not attuning to Hispanics is going to lose market share,” says Vazquez, pointing out Hispanics make up one of every five people and growing.

Vazquez also iterates that attracting early loyalty among the Hispanic community is critical, because word of mouth and following the family or neighbor recommendations are huge influences on decision-making.

Lifting Others Up With Her

As a Hispanic BRG leader, Vazquez also leveraged the opportunity to mentor and sponsor others in the workplace. She brought more visibility to group members by creating project management opportunities – with clear job descriptions and weekly time investment required – and then by updating their managers about the impacts they were delivering.

“This gave their managers an opportunity to see their employees from a completely different angle of perspective that they had not necessarily experienced directly with them,” says Vazquez. “I wanted to make sure people saw they had everything it took. They just sometimes needed to be able to sell or position themselves differently.”

Vazquez emphasizes staying connected to your own essence and North Star. “I’ve promised myself that regardless of how fast or how far I’m going, I’m still going to be me and not forget where I came from. And I’m not going to forget that there are many individuals still looking to find their path.”

This is what drives Vazquez in her personal mission that co-exists with the day job. It’s why she shares her story to inspire students through HISPA. It’s why she’s available if someone reaches to her on Linked In. It’s why she founded elevink to mentor younger generations on mindfulness, creating a personal brand, and challenging them to envision their future so they begin to steer their choices and energies in that direction.

Owning Her Voice

“Sometimes we question ourselves and protect ourselves because we’ve been through so much. In my case, I’ve been working since I was 14 in Mexico to help my mom, I paid for my education, I left my family to come to the US with English as my second language, I began working with an associates degree and studied full-time while working, so there are sacrifices,” says Vazquez. “But if I had the confidence in my 20s I have now, I don’t know how much larger the impact could be.”

She continues, “We need to trust our gut. We know exactly where we see ourselves, but sometimes we’re afraid to share that vision,” she says. “We just need to move confidently in the pursuit of our dreams. From every setback, we can learn.”

Often the only Hispanic at the table, Vazquez never gives up the vision. Instead, she allows time to pass and looks for new opportunities and angles to pursue: “After many years of navigating Fortune 500 companies, I have learned how I need to approach certain things, and I also understand that change is difficult. Companies will be ready at a certain time, and when they are, things will happen.”

Reflecting on her own journey: “After 25 years of revalidating, I have nothing to lose and a lot to gain. I’ve become more of an unapologetic Latina who stays optimistic about our future possibilities, but it took me 22 years of going through this journey to realize that it’s my life, it’s my vision, it’s my calling.

Vazquez has learned to take herself a little less seriously. She recently returned from a self-care trip to California with her mother and sister, leaving her husband and three children back at home. She recommends taking the time to celebrate your achievements.

As for her vision: “I’m still getting closer to where I ultimately see myself: as a CEO of a nonprofit organization that caters to Hispanics. That’s what I’m aiming and preparing myself for in the long run. My goal is to leave a mark in the evolution of Hispanics in the US.”

By Aimee Hansen

Latina Leaders in BusinessAfter sharing top tips on self-promotion from Latina leaders in business as part of our Hispanic Heritage month coverage, The Glass Hammer continues our two-part feature with more key insights from Latina leaders we’ve interviewed across the past years:

1. Value Those Who Show Up For You

If you want people to take personal interest in developing you, value the gift of energy and time they give, advised Cassandra Cuellar, Attorney at Shearman & Sterling.

“People are more than willing to have conversations with you when you show you appreciate their time,” said Cuellar. “Female partners whom I don’t even work with have reached out, which was so impressive that these busy women would welcome me and offer their support.”

Update: Cassandra Cuellar remains an Attorney in Shearman & Sterling’s Emerging Growth practice group, with the firm now for over 3.5 years.

2. Embrace the Learning Phase

You’re not expected to be an expert when you begin, emphasized Lina Woods, as Director, Global Digital Go-To-Market Leader at PwC.

“There were times of stress when I should have realized it was okay to learn along with everyone else,” realized Woods, ”and I see now that I could have harnessed that perceived vulnerability and realized you should just dive in and do your best.”

Update: With PwC for over five years, Lina Woods was appointed to Managing Director and Commercial Product Strategy Leader in June of this year.

3. Balance Intuition with Receptivity

Growing as a leader means both trusting yourself and being receptive to feedback, observed Priscila Palazzo, as Legal Director at WEX Latin America.

“While law might appear to be my main job, I also excel at understanding people and their behavior,” said Palazzo. “It’s important to be open to new ideas and thoughts, but especially to feedback. If you seek it out and reflect on it, it can help show you areas where you can grow and improve. As women, we tend to follow our hearts and intuition, but we need to balance that with feedback.”

Update: With WEX Brazil for over seven years, Priscila Palazzo is General Counsel.

4. Look Up And Around

You benefit hugely by looking up from your work and connecting, noted Anita Romero, General Counsel, Global Consumer at Citibank.

“When you’re first starting out, you’re so focused on doing excellent work that you don’t realize the many benefits of seeking advice from peers in your network,” said Romero. “People learn over time, but had I known that up front it would have really helped.”

5. Be Resilient With Your Vision

It’s easy to lose faith at obstacles, but Cristina Estrada, Head of Derivatives for the Latin America Financing Group, Investment Banking Division at Goldman Sachs, encouraged to keep the course.

“Pursuing what you are passionate about and chasing your dreams are key to having a successful career,” said Estrada. “Being patient is important though: there are ups and downs in everybody’s journey. Persistence and seeing beyond occasional difficulties pay off.”

Update: With Goldman Sachs for nearly 17 years, Cristina Estrada remains in her position.

6. View Detours As Opportunities

What appears as a career deviation may become your next adventure, guided Isela Bahena, Managing Director, Private Infrastructure Group at Nuveen Real Assets.

“It might seem scary, but looking back I see a lot of growth when I took those chances. There will be challenges, but sometimes the bridge is going to look different when you actually cross it,” said Bahena, known by junior colleagues for being calm amidst changes. “I tell them that’s because in the long run I always see them as opportunities.”

Update: With Nuveen Real Estates for over 3.5 years, Isela Bahena remains in her position.

7. Be The Change

Be the change the you wish to see, championed Elizabeth Nieto, as Global Chief Diversity and Inclusion Officer at MetLife.

“Women who have power can continue to push the envelope on women’s interests. We can complain about where we are or focus on what we’re achieving. Things may not be perfect in the corporate world, but we’ve accomplished a lot and we have to build from here,” encouraged Nieto. “Our daughters are watching us and making decisions about their lives based on how we make decisions about our own lives.”

Update: After nearly seven years at MetLife and a two year stint at Amazon, Elizabeth Nieto became Global Head of Equity and Impact at Spotify in March.

8. Create the Belonging

Women need to become aware of the barriers they impose upon themselves and invite each other in too, emphasized Yesi Morillo-Gual, as Founder and President of Proud To Be Latina.

“I started Proud To Be Latina because of some of the challenges I faced in my own career. These included things like not knowing how to navigate the landscape, not knowing about the unwritten rules, not having a lot of support, and also not really believing that I belonged because the majority of my colleagues did not look like me,” said Morillo-Gual. “There is a sense that we don’t belong, or that we have to leave who we are behind in order to advance our careers. We tend to question ourselves and our abilities.”

“I often hear women say that corporate America was not designed for them, and in response I tell them that corporate America may not have been designed for me, but I was designed for corporate America,” she added.

Update: Yesi Morillo joined Cushman & Wakefield as Director, Global Head of ERGs & External Partnerships in April.

9. Ask For Support

Getting past the notion of being the totally independent woman is hard but it’s also growth, shared Rosa Bravo, Business Development Director at Accenture, who started her career as an aerospace engineer.

“One of the things I wish I had known earlier is that it’s okay to ask for help. There are so many choices you have to make along the way, and you just can’t do it alone,” reflected Bravo. “I’ve been culturally conditioned to be a strong woman, to want to be able to do everything on my own. It took a few years to feel comfortable to raise my hand and ask for help when I needed it, but it made things much easier when I did.”

Update: Senior Technology Executive Rosa Bravo has been with Accenture for over 27 years.

10. Don’t Delegate Your Career Path

It’s important to design your own career rather than delegating that to your boss, asserted Valeria Strappa, as Head of Efficiency and Cost Management for Citi Latin America.

“What I think is important is to first be the designer of your own destiny and second, to learn that you might not necessarily get what you think you deserve, you will get what you are able to ask for and to sell for your results,” said Strappa. “A lot of times women think people will recognize their work. And they do, but that doesn’t mean you get what you were expecting for it. You have to be able to solve a big problem for a big leader and of course be able to stand up and show your results.”

Update: After a decade with Citi, Valeria Strappa has been with JPMorgan Chase & Co for nearly five years, and was appointed Managing Director – Head of M&A Integrations and Client Relationship Management in January 2020.

11. Embrace Change As a Catalyst

Change can be disruptive, but Elizabeth Diep, back when she was Senior Manager in PwC’s Asset Management Practice, challenged women to leverage it to advance their careers.

“Be open minded. There is such a changing landscape in this profession. We are seeing growth in Latin America, while in Europe, there are challenges now but absolutely something different is going to come out of it. It’s about being open to opportunities and not hesitating to take on new roles,” advised as Senior Manager, Asset Management Practice at PwC. “Every experience, whether good or bad, is going to help you grow. Don’t resist change. Change will help you become a seasoned professional a lot faster and a lot better.”

Update: Elizabeth Diep made Partner in 2013, and has been with PwC for over 21 years.

12. Leverage The Cultural Asset of Connectivity

Nellie Borrero, Managing Director, Senior Strategic Adviser of Global Inclusion and Diversity at Accenture, expressed that Hispanic women have an advantage in relationship building.

“We understand the advantage of relationships – it’s so embedded in our culture. That savviness and understanding of the importance of relationship building and maintaining relationships comes naturally to the Hispanic community,” asserted Borrero, who emphasized to network strategically: “And I would like to see young women do more of this: be able to reach out to the women at the top, and absorb that coaching and experience they can share. Become a sponge and absorb as much as you can. If they’re up there, they’ve found a way to make it work.”

Update: With Accenture for nearly 28 years, Nellie Borerro remains in her position.

13. Empower Yourself To Ask for What You Want

Twenty five years into her career, Marilyn Foglia, Managing Director and Head of Latin America at UBS Global Asset Management, realized it didn’t pay to be timid.

“I wasn’t always so persistent about getting my ideas on the table – but now I am!” Foglia declared. “If you’re too polite and wait for an opening to speak you may never get a voice. Don’t be afraid to ask for what you want. We women tend to think that if we work hard, we will be rewarded. But we have to ask for it.”

She encouraged women not to think of themselves as having less opportunities: “If you do that, you become afraid to voice your own opinion. Be sure to express your beliefs broadly. People will eventually hear you – that’s how you get recognized and move up the ladder.”

Update: With UBS for over 28 years, Marilyn Foglia remains in her position.

14. Find a Culture You Can Thrive In

Put the right environment at the top of your criteria when it comes to career-related decisions, advised Noelle Ramirez, Project Manager, Diversity, Equity & Inclusion at PGIM.

“Culture first. Seek out advice from people that are already there. What has their experience been? Do they feel comfortable? Do they feel like they can bring who they are to the table? If the answer is yes, that’s a good place to start. It takes away a lot of productivity and energy to not be who you are,” said Ramirez. “Go somewhere where you can be yourself. I’m very passionate in my delivery and it’s part of my culture. Making sure I’m in an environment where that doesn’t have to be shut off is important. Look for environments that are ready to receive you, because that’s where you’ll be your most productive, innovative, creative and strategic.”

Update: Interviewed earlier this year, Noelle Ramirez remains in this position, with PGIM for nearly 2.5 years.

We hope you enjoyed this two-part retrospective!

By: Aimee Hansen