Tag Archive for: World Travel Protection

Business Travel for Professional Women in a Volatile World

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Business travel for professional womenWhether you’re attending an out-of-town event, inspecting a new product line, or pitching for new business, travel is an integral part of executive life. But in today’s world – where geopolitical unrest and extreme weather events are becoming the norm – being on the road as a woman brings its own set of challenges.

In our latest global World Travel Protection online survey of more than 2,000 business travelers, 70% of women said they believe travel is riskier for them than for their male colleagues. Across every category measured, women expressed greater concern about business travel. Harassment and discrimination were cited as major concerns by 65% of women, compared to 53% of men. Nearly one in six women also reported having either experienced or witnessed harassment linked to gender or sexuality while travelling.

Worries about sexual assault were also high, with 64% of women expressing concern while 46% of men (which is almost half of men surveyed) also were afraid of sexual assault. This is a serious crime and these are not abstract fears, they are real concerns.

To navigate these challenges, individuals can take specific precautions to protect themselves, but organizations also have a duty of care to put robust travel risk management plans in place. At World Travel Protection, we use a practical framework built around three key areas: the Traveler, the Destination, and the Activity.

The Traveler: Knowing Your Profile

Your gender, age, ethnicity, seniority and travel experience can all affect how you’re perceived and treated abroad. A senior woman executive might command respect in one region while facing cultural resistance in another because of societal restrictions. Organizations should invest in inclusive policies that consider travel risks through a woman’s viewpoint – not just generic safety advice.

Before you travel, have an open and honest discussion with your company’s security or HR team. Are you comfortable with the destination? Will you be traveling solo or with a companion? It’s important to voice any concerns, preferences or support needs.

The Destination: Digging Deeper

While most companies assess destinations for obvious risks, such as political instability or health concerns, they may overlook subtler cultural challenges. How are women in leadership perceived? Will legal systems support you if something goes wrong? Are there local dress expectations or religious customs that impact how you should behave?

It’s essential to understand how society functions before setting foot in it. That includes knowing what areas to avoid, what cultural faux pas to steer clear of, and even how local elections or protests might disrupt transport or safety. Travel safety apps, such as our Travel Assist app, send location-specific, live insights and alerts, and help a traveler stay informed, particularly in a changing environment. These tools are essential for understanding whether, say, a local election might increase protest activity, or a cultural event could impact transport links.

The Activity: What You Do Matters

Different business activities expose travelers to different levels of risk. A journalist covering a political story may draw public scrutiny or unwanted attention, while a woman attending closed-door meetings may avoid such exposure. In contrast, a woman hosting a client dinner in a conservative society might even face hostility or discomfort. We recently supported a woman executive travelling to rural Pakistan. Every element of her trip was carefully planned – from how she dressed and conducted herself to how she navigated armed checkpoints. We also addressed medical access and emergency protocols, ensuring she had support for everything from potential evacuation to food access during Ramadan fasting hours. This is responsible planning.

We offer training specifically for women travelers – covering everything from emergency protocols to situational awareness, how to handle harassment, recognize manipulation, and stay digitally secure. These sessions, whether online or in-person, empower women to travel with confidence and give companies assurance that their duty of care is being fulfilled.

What Can Women Travelers Do

While company support is essential, there are practical steps women can take to feel more confident and in control while traveling. It starts with the fundamentals: dress appropriately for the destination’s climate and cultural expectations, leave expensive jewelry or valuables at home to minimize unwanted attention and assess the safety of attending after-hours meetings when traveling solo.

Accommodation is another critical factor. Always stay in vetted hotels, ideally with robust security procedures. Larger hotel chains often have dedicated security teams and are better equipped to support business travelers. When booking, request a room that is not on the ground floor and is away from isolated stairwells or emergency exits. Consider using simple tools like a portable door lock or wedge to enhance hotel room security.

Above all, trust your instincts. If something doesn’t feel right, it probably isn’t. Don’t hesitate to remove yourself from a situation whether that means stepping away from an uncomfortable conversation or asking hotel staff or security for assistance.

Alcohol and Food Safety

One often-overlooked threat, especially in Southeast Asia, is the risk of tampered alcohol. Methanol poisoning is often undetectable and usually comes from counterfeit or home-brewed spirits. Only consume drinks you’ve seen opened or poured, avoid suspiciously cheap cocktails, and be particularly cautious with local liquors.

Drink-spiking is another real risk, especially for solo travelers. Never leave your drink unattended and don’t accept drinks from strangers even if they seem friendly and well-meaning. It’s vital to stay alert in social settings.

The Taboo Every Woman Should Be Prepared For

Menstruation remains one of the least talked-about but critical travel issue for women. In conservative or remote locations, sanitary products can be difficult to find or even considered inappropriate to sell in public.

For example, there is the story of a woman at Istanbul International Airport who spent hours searching five terminals for tampons. She left feeling humiliated and paid nearly $20 for a basic pack. Another woman in China was told that sanitary pads were considered “private items” and not available for sale on public transport. Always carry what you need, even if you don’t expect to need it.

Stay in Touch

A simple tip is to check in regularly. According to our World Travel Protection survey, many women say they want more frequent contact from their employer while travelling, and a third report checking in with family or colleagues as part of their routine. Also, share your itinerary before departure, keep emergency contact information saved and written down, and let someone know if your plans change.

If you have access to a travel assistance app, make sure it’s turned on. The Travel Assist app offers flexible geolocation settings, allowing users to preserve privacy with a 5km radius or, with a quick adjustment, switch to precise location sharing when needed. This means that during a crisis – whether it’s a natural disaster, political unrest, or a terror incident – organizations can accurately locate and assist travellers. Travel should never mean going off the radar.

In today’s volatile world, business travel requires more than just a flight and a printed itinerary. With the right preparation, awareness, and support, executive women can navigate the global landscape not just safely, but with confidence and authority.

By: Kate Fitzpatrick, World Travel Protection’s Regional Security Director (EMEA). Kate has lived and worked in the Middle East, Africa and Europe. In Afghanistan, she was Security Risk Manager for the European Union Delegation in Kabul; in Nigeria, she worked as Security Risk Manager and a Senior Intelligence Analyst for the Bill and Melinda Gates Foundation; in Switzerland as Corporate Security Manager for the TAP Trans Adriatic Pipeline (Europe); and, most recently in London as Director of Security and Safety for Bvlgari Hotels and Resorts.

(Guest Contribution: The opinions and views of guest contributions are not necessarily those of theglasshammer.com)

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Jennifer Marsland: Head of Sales, North America, World Travel Protection

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Jennifer Marsland“While I’ve always worked in travel, this role is truly unique because we’re saving lives,” says Jennifer Marsland. “That’s what makes this company and our work so meaningful.”

A Passion for Sales in Travel Risk Management

For nearly two decades, Marsland has thrived in the travel industry, energized and excited to drive sales in a space she is personally passionate about.

“Once you’re in the travel industry, you never want to leave,” says Marsland. “I talk to friends who’ve been in travel for years, and we all say the same thing: What else would we do? I love that this job takes you all over the world and lets you connect with people about where they’re going and what they’re experiencing.”

Now as Head of Sales for World Travel Protection, Marsland is thrilled to take that passion to the next level by being involved in an area of the industry that makes a tangible difference in people’s lives.

“I’ve always been in sales. My first real job was in a shoe store, so I feel like I’ve always sold something. But here, we’re not just selling, we’re saving lives. We’re helping business travelers travel safer and get the care they need.”

World Travel Protection specializes in helping business travelers navigate risks, from securing accommodations in safe areas to managing major crises like medical emergencies, political unrest, or natural disasters. Marsland’s belief in the company’s mission is deeply personal. She recalls the moment she landed in Paris in 2015, just as terror attacks unfolded, leaving the city in lockdown. “It was pretty scary with flights canceled, uncertainty everywhere. How do you navigate that?” That experience solidified her understanding of the real need for travel risk management.

Returning to the travel industry after a brief pivot during the pandemic, Marsland is energized by the chance to build something new as the Head of Sales for North America. “They were looking for someone to develop their North American sales team and drive growth. Now more than ever, people need what we do.”

Keys to Success: Positivity and Adaptability

A strong belief in positivity has been a guiding force throughout Marsland’s career. “One of my core leadership values is positivity. I truly believe things happen for a reason, and that even when difficulties arise, it will all work out in the end.”

Beyond optimism, Marsland credits adaptability as essential. Having worked at a company where she reported to 17 different managers in 15 years, she learned to navigate constant change. “Whether it’s a reorg, a job change, a new manager, stick it out, things will shift. If a move wasn’t right, it will course-correct. You’ll get a different manager, or land in the right role. It’s about being open to change.”

Marsland’s own adaptability was tested during COVID-19, when the travel industry ground to a halt. Instead of waiting for things to return to normal, she pivoted to a Silicon Valley startup specializing in identity verification technology. The shift forced her to stretch beyond her usual expertise and reinforced an important lesson: “You also have to be willing to take risks. No one is going to tap you on the shoulder and promote you. You have to apply, ask, put yourself out there.”

Learning from the Best

Marsland’s tenacity stems from an early mentor: her mother. A successful artist and master negotiator, her mother taught her the value of asking for what she wanted. “She negotiated all her own contracts. She passed away ten years ago, but we’re still getting royalties because her contracts were so strong.”

As a self-described shy child, Marsland credits her mother for pushing her outside her comfort zone, whether encouraging her to take a job selling shoes in college or urging her to seize new opportunities.

“She really influenced how I approached my career — whether it was landing a job, excelling in a role, or advocating for myself. I often think back to how she never hesitated to ask for what she wanted or go after opportunities.”

Listening and Letting Go

Among the most important skills Marsland’s honed as a leader is the ability to listen. “I always remind myself to listen to understand, not to respond.”

In sales, this lesson is particularly relevant. Too often, she notes, salespeople focus on delivering information rather than asking the right questions and truly hearing the customer’s needs.

Another key insight she highlights is letting go of the need to dictate how things get done, particularly as leadership requires a shift from being an individual contributor to keeping the larger picture in mind. “I’ve been in sales. I know how I would do it. But I’ve learned that different people have different styles — and that’s a good thing.”

She recalls a former manager who exclusively hired people with identical approaches. “You end up with a team that lacks diversity in thinking. I don’t think that’s great for business.”

In building the team at World Travel Protection, Marsland is intentional in looking for diverse viewpoints and approaches. “I want different perspectives, different strengths. One person might be great at presentations; another might excel in negotiations. As long as the job gets done, I don’t need everyone to work the same way.”

Mentorship and Women in Leadership

Committed to supporting the next generation of female leaders, Marsland mentors through GBTA’s (Global Business Travel Association) WINiT program. She helps mentees explore what they want to do next in their career, touching on such issues as how to showcase leadership skills or build out a better resume.

“I impart experiences that I’ve been through and what’s worked for me, encouraging them to talk to other women within the industry that they admire and learn from them.”

Interestingly, Marsland’s own mentors have primarily been men. “I’ve worked in male-dominated industries, so that’s just how it worked out. But now, at World Travel Protection, I’m surrounded by strong female leaders. My boss’s entire leadership team is women. Even at our parent company, Zurich Insurance Group, more than half of the executive leadership team is women. It’s refreshing to be in an environment where female leadership is the norm.”

Building for the Future

At this stage in her career, Marsland finds the greatest satisfaction in building, whether it’s teams, strategies, or relationships. “You don’t always get the chance to leave your mark, but I feel like I’m doing that here — this is my team, and I’m shaping what we’re building.”

With geopolitical shifts, evolving risks, and an increased focus on corporate travel safety, she sees immense opportunity ahead. “Companies need risk management now more than ever. We have great momentum, a strong team, and a supportive leadership structure. This year is going to be an exciting one.”

Work-life integration also plays a role in her enthusiasm. “World Travel Protection makes it easy. Sometimes I have late-night calls with Australia, but if I need to step out during the day for an errand, I can. That flexibility makes all the difference.”

Having that flexibility also allows Marsland to care for her six beloved pets: two dogs and four cats. And while travel is central to her career, it’s just as much a passion in her personal life. “I try to visit a new destination every year. We just booked Argentina and Uruguay. But my favorite place is Tokyo — I’ve been nine times, and I’d go again in a heartbeat. I’ll travel anywhere, anytime, just for the experience.”

By Jessica Robaire

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