Tag Archive for: Latina

Cassandra Cuellar: Partner, Venture Capital, M&A and Capital Markets, Shearman & Sterling LLP

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Cassandra CuellarAs a partner in the buzzing Emerging Growth practice, Cassandra Cuellar works with entrepreneurial clients who are launching companies and investors who are looking to back a promising venture.

Taking Ownership To Grow

“What gets me out of bed in the morning is the opportunity to work with people that are pouring their personal energy, time and wealth into the companies they’re growing,” says Cuellar. “It’s very rewarding to be a part of their journey as they start those companies, grow them and hopefully realize a successful exit. It’s life-changing for them.”

Cuellar must understand the concerns and interests of both founders and investors in her practice. She emphasizes that a collaboration mentality and solution-orientation is required to effectively advocate for her clients: “Our job is not to identify 20 roadblocks and then say we can’t go further. Our job is to identify the roadblocks, figure out if this is truly something that will be detrimental to our client, and then bring our clients in on that, figuring out the solution together.”

Cuellar enjoys the fast pace of work these days: “You get so many more people that have new ideas and diversity of thought starting companies and taking a chance on themselves. It’s great to see that and be able to be part of that.”

She is also comfortable leaning in and taking a chance on herself. “I have a willingness to take ownership over things without necessarily having to be so dependent on a hierarchical structure,” she says. “Startups run lean, so that’s the way my group approaches the practice and it’s how I’ve developed as an attorney.”

From early in her career, she had to get comfortable communicating with CEOs, CFOs, and key decision makers, but she relates learning through taking ownership to even earlier in life.

“I grew up in a small town as the oldest of four kids, and my parents had their hands full. I had to take ownership of my own professional career – getting into college, getting scholarships and making sure I was set up to move away and do my own thing,” says Cuellar. “Having that ability to do that from a young age translated well into being successful at this practice. I’m not afraid to take ownership over issues and clients and get stuff done.”

The Confidence To Trust Yourself and Others

“Latinx students going into law school don’t necessarily have readily-accessible role models that have gone into BigLaw, so often Latinx students make a choice to opt out of BigLaw, despite being more than qualified,” cautions Cuellar. “But I have found that because Latinx students often have to figure things out on their own without role models, that makes us uniquely qualified for this profession. You are used to navigating unknown waters, so it makes it easier to approach novel legal issues, transactions, and clients. The one thing I’ve learned – through negotiating the law school process, getting a job in a big law firm and now building my career – is that whatever you can throw at me, I’m going to figure it out,” she notes. “I don’t get scared off by challenge. I can rise to it because I have done it before.”

While launching herself into responsibility came naturally, her stretch zone has been releasing control. As a senior associate, she was accustomed to knowing every detail in every transaction and trusted herself to deliver on the high expectations she set. As she’s moved up, she’s had to learn to let go and trust in her team. Cuellar echoes other Latinas we’ve spoken to in expressing that being the one Latina within her practice, or one of few, feeds the drive to validate through performance. It makes letting go harder because more has felt at stake.

“Being a Latina, there’s not that many of us doing what I do, so I do feel a certain responsibility to be able to prove myself here and make sure that anything I work on is done at 100%,” she reflects. “That part of my identity and proving myself is impacted by this other part of me that needs to grow and trust other people to do things, even though I don’t have 100% control.”

Along with that self-awareness, she’s found that empathy is important.

“Letting go of some of that control has been hard, but I’m working on it,” she admits. “I’ve realized that everyone is an individual, and they’re not all like me, and I have to manage to each person versus to what my personal expectations, approaches, or processes would be.”

Encouraging Each Other’s Potential

Inspired by leaders she’s worked with, Cuellar models her practice upon listening and showing understanding to clients and those she is working with. She would love to see more Latinas follow a law path, and attributes her own decision to meeting a Latina lawyer in the Texas legislature, who encouraged her on the path.

At Shearman, Cuellar has felt supported in opening her possibilities by other women mentors: “I’ve always found someone willing to sit down and talk to me about things in a very honest fashion, who would guidepost, for example, that I needed to be thinking about business development, even as a second year, if I ultimately want to make Partner.”

In formal mentoring of law school students, especially Latinas and Latinos, she implores students not to limit themselves based on context or precedents, but instead to take a good look at whether a big law firm could be a match: “You work a lot, but you learn a lot, and have a lot of professional opportunities. I think it’s important that more Latinos and Latinas feel comfortable taking that risk, even if it might not be something your family understands at the time. You’re setting yourself up for your future professionally. You can at least try, and you could even be successful.”

Finding Out What Works For You

Cuellar admits it has taken her years to get comfortable in networking, but she tells students to take networking seriously as a skill to develop, the earlier the better.

But she’s also found her own approach to creating connections. “What I’ve discovered, whether it’s within the firm or with a volunteer opportunity, is my best networking is done when I’m working with someone. I take that approach of trying to get to know people by doing a good job with work they send my way, making sure that they feel valued and working from there (with common interests etc) – versus attending every networking event, because I find it hard to make deep connections in that context.”

Cuellar considers it part of the trial and error of getting to know yourself. Try out different things to see what works for you, and develop your own network style.

Her close-knit family and three year old son Max come first in her life. They enjoy cooking, celebrating birthdays and planning holidays. She enjoys connecting with close friends through the early experiences of motherhood. In this particular moment, it appears her son Max is rebelling against preschool yoga.

By Aimee Hansen

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Indhira Arrington: Global Chief Diversity, Equity and Inclusion Officer, Ares Management

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Indhira Arrington“My career trajectory is a combination of two factors. The first is that I am standing on the shoulders of people and organizations who have sponsored me and have opened doors for me to join rooms, organizations and functions that I otherwise would not have been able to,” says Indhira Arrington. “The second is that while I was fortunate to have those opportunities present themselves, I was also prepared and motivated to seize those opportunities.”

Stepping Up to Opportunities, All the Way to the C-Suite

Instilled with a strong work ethic by her family and driven to prove herself as an immigrant in a new country, Arrington was determined to perform at her best and demonstrate her value from early on.

“Being an immigrant really is at the core of my experience,” she says, “Even though I’ve now lived in the U.S. longer than I lived in the Dominican Republic, I distinctly remember that feeling of being an ‘outsider.’”

With her parents speaking little English and no precedent for success in corporate America, Arrington’s “second family” at INROADS set her up with the mindset and skills that enabled her to perform at a high level (academically, as a 4.0 student) and step up to opportunities.

With both the prodding of her INROADS mentor and with the sponsorship of The Consortium, she received her MBA at NYU Stern School of Business before taking on sales and trading roles at Citi and Morgan Stanley: “I didn’t know what I didn’t know, and I was fortunate to have people who saw my potential as much bigger than I did. They pointed me in different directions.”

While building her career on the trading floor, Arrington says that DEI was her steady second job. As a “double only” Latina in the room, she was often called on for diversity conferences and networking needs. She wanted to show up and open doors for others, too.

Then came a crossroads of choice.

“Sales and trading was where I could have maximized my earning potential, but I faced the difficulty of having the intensity that job required and being the type of mother I wanted to be,” reflects Arrington. “I was very good at my job, but it didn’t fit with how I wanted the rest of my life to play out.”

Coinciding with the economic downturn and start of her family, Arrington shifted into diversity, equity and inclusion (DEI) as her primary career focus in 2009 – first at Bank of America and then Wells Fargo, before taking her present role at Ares Management Corporation as Global Head of DEI in 2021.

“There are thousands of people that are good at their job and that want to ascend the corporate ladder, but doing it alone likely won’t get you there,” she says. “You also need to have strong executive presence and act like a leader, and then hopefully that combination gains you the sponsors who have the power to open those doors, propel you and pull you up.”

Becoming an Impact Player

As a constant learner, Arrington has focused on becoming the subject matter expert of her craft. Once she realized she could be vulnerable, ask for help and not figure everything out by herself, it was a game-changer in advancing her learning curve: “I always say to my team that when I don’t understand something, even today, explain it to me like a five-year old.”

A key principle she abides to and encourages in her team is to be in service of others: Don’t aim to be basic. Aim to be exceptional.

“Anybody can do what they are told and put the spreadsheet together. But if you’re in the service of others, you’re going to ask the next question about what they are trying to do and the end goal,” she says. “You take the work to the next level, and in doing so, you build good will and advocates who will remember you.”

Whether it’s volunteering to bring in great talent, working with ERGs, or taking the initiative to fix a broken process, Arrington suggests to ask, “Outside of your day job responsibilities, what are you doing to contribute to the greater good of the organization and to make yourself an impact player? Anybody can get work done. People want to promote impact players.”

Leveling Up To Advance Your Career

Arrington emphasizes that leveling up requires the maturity of being open and direct about what you need and want and what your expectations are, and not just expecting your boss (or anyone) to be a mind-reader.

Owning what you want also means learning to “manage your manager” – putting your objectives and goals out, and then soliciting the clear guidance on where you need to focus on developing your skillsets and capabilities to be able to reach your goals. Find out what might be getting in your way and what superpowers you need to double-down on to excel.

“Be unapologetic and say this is what I’m thinking, but also leave space in the room for your managers to say ‘maybe you’re thinking too small’ or ‘maybe you’re thinking too big.’”

Thirdly, Arrington has learned from experience that “the unwritten rules are real.” Knowing the difference between titles, influencers and key decision-makers, as well as knowing the personalities you are interacting with, is essential when it comes to succeeding in advancing your ideas as you rise to bigger roles where more is at stake and few ideas get funded.

“Pre-selling your idea to the right individuals and setting yourself up to succeed is so critical, but women often don’t focus enough on that,” she observes. “We focus on the best idea and presentation and assume everyone is going to like it. The pre-game and understanding how things really get done in your organization is key.”

Arrington encourages women to have a portfolio of sponsors and advocates you spend time with and who know the value you deliver, and be more strategic in building your network. She observes that men tend to build diverse networks that create a matrix intentionally directed towards where they want to go, whereas women tend to build their networks around proximity and likeness. Leverage your network as an opportunity to put your intentions out there to those in the places you want to go.

Impacting Change as a Latina

“As Latinas, we’re bred to be loud and we’re bred to sit in our truth,” laughs Arrington, reflecting on her cultural capital.

As a Latina woman she’s brought her personal experiences to the table: “There’s nothing like breaking down barriers by being vulnerable and telling your personal story of microaggressions and how you have been made to feel less, unwelcome or like you don’t belong in situations. It changes the way that reality lands when a person realizes that somebody that they know isn’t having the same experiences that they are.”

For two decades, Arrington has sat on the board of directors for the Committee for Hispanic Children and Families, supporting Latinos in New York around school, work and childcare. She is currently the Vice Chair for the Council of Urban Professionals (CUP), focusing on supporting women and people of color to leadership roles in corporate organizations. Her experience of feeling like an outsider has inspired her towards actions that bring about change.

While successful in overcoming obstacles, Arrington admits it has been challenging at times to be the only Latina in a room: “That’s where vulnerability came in. Without somebody that would have a naturally predisposed affinity towards me, I had to figure out how to break down barriers to be let in and be embraced even though I was different,” says Arrington. “It’s much easier when you feel that level of comfort and connectedness.”

Why Managing Is Really Coaching

Arrington jokes that she cannot have a boss who doesn’t want to be her friend, but she also means it: “If you don’t know me and you don’t understand what drives me and what ails me, then how could you truly be in charge of growing me and taking me to the next level?”

She continues, “I think it’s really important as managers that we take the approach of being coaches and changing the relationship from ‘I’m here to manage and make sure you do what you’re supposed to do’ to ‘I’m here to coach you and make sure that you exceed that.’”

In a coaching relationship, honest feedback can be received as care and guidance with your best interests at heart.

“Most managers feel like I can’t get too close because then I can’t be objective, and I think it’s the opposite,” says Arrington. “If you’re not close enough, you’re going to miss what’s happening and you’re going to miss opportunities to support people in a way that makes them want to come to work and be part of the community.”

Having often felt she had to prove herself along her journey, she would have a simple message to her younger self: “Stop being so scared. Try to enjoy it more along the way. You are worthy. You are good enough. You’re more than good enough.”

These days, Arrington practices giving herself grace on a daily basis. With her twelve and nine year-old sons playing flag football on the weekends, Arrington confesses to be that sports mom cheering on the sidelines with a cowbell. She enjoys yoga and learning through documentaries, and is an avid reader when she can sneak a few chapters in.

By Aimee Hansen

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Latina Inclusion: Do Not Check Your Identity at The Door!

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Latina Inclusion FeatureThe gap in Latina leadership in Corporate America is still an inclusion issue. But as more Latinas decide to go where they are valued, it’s Corporate America that is losing out the most – and more so in the future.

Hispanic and Latina women comprise only 1.6% of senior executives in the U.S.’s largest companies, less than other major demographic groups. USA TODAY reviewed 92 companies in the S&P 100 and found 18 had no Latinas in senior executive positions: including Apple, CostCo and Netflix. While few had a proportion equal to representation in the U.S. Workforce, PepsiCo, Procter & Gamble and Visa came closest.

It’s not just senior management: Latinas are underrepresented as only 4.4% of managers and 3.2% of professionals. And, according to the Latino Corporate Directors Association, Latinas hold only 1% of board seats in Fortune 500 companies, fewer than other gender or ethnic groups. But Latinas comprise 16% of the female labor force – the largest group behind white women, and by 2029, are projected to be 9.3% of the total US labor force.

Hispanic women earned 16.4% of bachelor’s degrees and 12.3% of master’s degrees in 2020, and Latinas represent 56% of Latinx students, though Latinx enrollment has taken some hit since the pandemic. Over two million Latina-owned small businesses exist – the fastest growing segment of the business community – with over 87% growth in business numbers since 2007. Latinas are creating business six times faster than any other group.

Barriers to Inclusion

Comprising 19% of the population and growing, Hispanic buying power continues to accelerate and demand that organizations understand this market.

While Latina women should have good reason to feel more emboldened than ever to bring their full identities to work through culturally relevant Latina leadership, they continue to be under-supported to do so and underpaid by corporate America.

When it comes to the paycheck, Latinas earn 55 cents for every dollar earned by non-Latino white men: even in the exact same job. Latinas earn 28% less than white women. The pay gap is also widest for Latinas with college degrees.

While Latinas ask for promotions and raises at similar rates to white men, the “broken rung” is exposed when you consider that Latinas are only 71% as likely as men in general to be promoted. Only 19% of Latinas feel supported by white co-workers. Only 5% of Latinos overall in big companies say they have a sponsor, whereas Latinos who do have sponsors are 42% more likely to be satisfied with career progression. Latinas who have reached executive levels often report the importance of that sponsorship in reaching where they are.

Latinas have reported being cast as caretakers, or the media image of ‘jefa of the household,’ rather than corporate leaders. Latinas are arguably more culturally wired for community building, a deeply held value which they often practice at home and that would serve organizations, but the value of individualism still dominates vertical mobility.

Latina women also report, according to Esther Aguilera, CEO of the Latino Corporate Directors Association, having to overcome biases around accents and myths and misperceptions around capabilities – which leads to a cycle, as we’ve heard echoed at The Glass Hammer this month, of Latina execs still feeling the internal drive of needing to prove themselves.

Indeed, 63% of Hispanic leaders indicated they have to work harder because of their ethnicity. And two in three Hispanic professionals felt educating coworkers around DEI falls upon them, spending substantial time whether it relates to their job or expertise.

Compared to non-Hispanic peers, Hispanic professionals are 53% less likely to feel included at work and 53% less likely to say they’re comfortable fully expressing their identities at work. Latina women have reported having to “check their identity at the door” or adjust their persona (code-switch) to fit into white masculine stereotypes of leadership.

The Post-Pandemic Impact

So it may come as no surprise that UCLA found that Latinas are leaving the workforce at higher rates than any other major demographic. Between March 2020 and March 2021, the workforce lost 336,000 Latinas, a drop of 2.74% in the workforce. Perhaps the promise of the American dream became too far stretched in reality for some, taking too much emotional, mental and physical toll without enough reward. One qualitative study found that senior level Latina talent were exiting Corporate America because of poor culture fit and a lack of evidence that Latinas were being structurally promoted.

“The Latina Pathway to Excellence in a Post-Pandemic World” report shared how the pandemic had changed the employment outlook of many Latinas. They both felt more invisible and yet found a “new virtual world confidence” in which they’ve learned to promote their profile more authentically at a professional level.

Mid-career Latinas expressed challenges such as: difficulty in maintaining their true selves in the workplace, a lack of champions they could identify with and trust, a lack of management check-ins, and lack of access to upper management. They emphasized the value of knowing your unique gifts and individual brand and leveraging the value that intersectionality brings to the table.

Executive-level leaders discussed promoting your distinct qualities, developing more skills and taking risks to seize opportunities amidst reduced visibility. They emphasized the importance of overcoming imposter syndrome as well as cultural Latin gender norms, being ‘ready to represent’ at the upper echelons amidst disproportionate scrutiny, and seeking mentorship and sponsorship (many had been sponsored by Latino men). They also encouraged trusting in the “Latina 6th sense” of intuition and decision making. Some C-Suite Latinas had leveraged the virtual meeting place to create new connections and visibility with senior leaders.

As written in Be Latina, “The growth of the virtual world allowed, in certain ways, for ‘authenticity in the business world.’”

It’s about Latina Inclusion

So what about organizations that want to get serious about promoting Latina talent? The answer is valuing the culture add and fostering cultural inclusion. At base level, greater inclusion for Hispanic and Latina women requires at least three things:

  1. Address unconscious bias in talent management decisions – Too many talent decisions are riddled in bias at each level (hiring, promotion, pay) and inhibiting organizations from leveraging and promoting Latina talent. From entry level recruitment to promotion to senior posts to pay packages, it’s possible to identify and shake up the way approaches have kept Latina talent from top positions.
  2. Make sponsorship happen – Ideally through formal sponsorship programs, managers and senior leaders should be challenged to reach beyond their own affinity bias and the gap in sponsorship for Latina women must close to transcend the block to corporate leadership.
  3. Encourage authenticity – Build a culture that celebrates each individual’s perspective, and the intersectionality that often informs that perspective, rather than pressures Latina women to forgo their wholeness to belong in the corporate workplace.
Please Don’t Check Your Identity!

Ask Hispanic and Latina executives, and showing up authentically can be the biggest challenge, but ultimately, there’s no path to stronger performance and personal fulfillment than being able to be who you are.

Latina women are bicultural, bilingual and possess many aspects of cultural wealth that can be leveraged as a leader. In part because of what it’s taken to get this far, Latinas often have developed strong skillsets of resilience, creativity, optimism, social ease, charisma, passion, relationship-building, multi-tasking and adaptability.

It’s recommended that Latinas who wish to thrive look for strong cultural fits that will value your whole selves, be persistent and also know when to adapt and take risks to overcome barriers. It’s important to accept imperfection in selves and others and be grounded in your ethnic background while navigating two cultures. Surround yourselves with mentors and those who can support your advancement.

One hunch about Latina leadership: it’s happening and those who embrace cultural diversity and inclusion will know the advantage of leveraging it.

By Aimee Hansen

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Vanessa Nazario: Corporate Director, Chief Diversity Officer, Memorial Healthcare System

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Vanessa Nazario“I love to take the time to get to know individuals: to listen and to avoid assumptions,” says Vanessa Nazario. “I think that creates a space where people can be authentic, which leads to new conversations and new opportunities.”

From housing to financial services to health, for 29 years, Nazario has been following the single thread of “creating access to spaces for those who have been historically left behind, underrepresented, marginalized, or alienated” – often including or focusing on the Hispanic community.

Following Inclusion Through a Career Pivot

Nazario’s journey began in her hometown of Trenton, New Jersey, supporting low to moderate income families to become first-time homebuyers. Nazario knew nothing about mortgages but was passionate about creating access to homes. Next, she found herself ensuring that low to moderate income families in urban communities had access to financial services and benefits while at PNC, where she worked her way up through positions for twenty years.

While ‘inclusion’ was not yet a hot topic in the office, her work was inclusion for customers and communities. Nominated to participate in the first Latino BRG at PNC, she knew little about employee networks, but she seized the opportunity to lean into her authentic self: “That experience opened my eyes to the power in using my Latina voice to be seen and heard in certain spaces where we were not represented before that. It became a gateway to inviting other Latina/o voices into the conversation and opening pathways for others.”

She eventually became Chapter President of the Latino BRG and began to be sought out as a thought leader. She attributes her C-suite position to valuing and showing up for this experience: “That’s why I’m a chief diversity officer now. Because I said ‘yes’ to being part of a newly formed diversity initiative at PNC.”

Then came the moment where Nazario decided that she wanted to make inclusion her full-time career. Not only did she go from programs and products management to DEI, but she simultaneously made a leap between industries. Leveraging her network, she landed a DEI director position within healthcare, later joined Memorial Healthcare System in 2021, becoming CDO in July.

“It was a big learning curve to go from financial lingo to healthcare lingo. It took time, but ultimately there’s a common thread across the different industries: it’s about creating equal spaces, access and equity for all – and it’s just how you approach it that differs. And once that clicked for me, I was like, I got this.”

Inclusion Through the Talent Pipeline


“Does your staff represent the community it serves? When you look at your community demographics, do you see that in the building?” asks Nazario. “How well is that mirrored not only in the services side of your organization, but across different departments and, especially, in leadership?”

She observes, “Sitting in South Florida, we’re blessed with an abundance of diversity, but that still doesn’t mean it happens organically. Your organization has to be committed to creating a diverse workforce.”

Much of Nazario’s strategic focus is on development and succession planning to elevate talent throughout the organization: “Rich in diversity, our work is making sure that diverse talent feels included and has a sense of belonging. When you have people from every walk of life, you’re going to have conflict. I spend a lot of time educating about the value of different cultures and different perspectives, as well as meeting people where they’re at.”

Nazario witnesses how having a staff that feels seen, heard, valued, included and therefore engaged positively impacts upon the patient experience: “In the healthcare sector, you have to be so attentive about making sure you are creating that sense of belonging and culture of inclusion. It’s so important that people feel they can bring their whole selves to work.”

Overcoming Imposter Syndrome

Nazario’s inquisitive mind, always questioning how things can be done better, has served her. Her passion and compassion for people is at the heart of how she approaches her work. Her drive and attentiveness is partly born from her own experiences as a Puerto Rican woman who has not always found it easy to come into new spaces.

“Being both a Hispanic woman and from a low-income community, I’ve combatted perceptions many times throughout my career,” says Nazario, but she feels she fell into traps around stereotypes more so early on: “I would show up to meetings and wonder, are they receiving me, or are they putting me into some box because I am a Puerto Rican woman from a diverse neighborhood?”

So Nazario has consistently exceeded performance expectations and countered the perceptions she felt others might box her into – demonstrating that being from a certain background does not mean you cannot also achieve.

Nazario has often not been able to see someone like her in positions she could aspire to. She values the mentors that encouraged her to envision herself there. “What are the chances of a Hispanic woman from an urban community like Trenton, New Jersey and from a culture not typically seen in these corporate spaces? I often think about stereotype threat, and maybe it would hold me back,” she reflects. “So, you need those mentors to say you’re doing all the right things and to nudge you in approaching opportunities.”

In a 360 review, Nazario once described herself as being a quieter voice, only to have her mentor immediately reflect that she was a powerful voice in the organization that was informative, impactful and influential in decisions: “Other’s perception of you is probably totally different than what you think.”

Beyond Proving Your Value, Claiming It

Nazario recognizes an inner push that exists within her, and not only her, to be very well versed in her craft and to continue to challenge and prove herself.

“I do have that hunger to continue to be successful and validate to myself that I can do it, that I can open doors. I might say ‘yes’ to a project when someone else might say ‘no,’” she says. “And as a Hispanic woman, I’m always thinking, maybe if I get another degree, one more certificate, that will open up more doors for me…I’ll be that much better, that much more qualified.”

While her drive has clearly served her, it is also growth when you no longer have to prove your worth and belonging in the face of imposter syndrome: “We just have to keep lifting each other up. Once you claim your value, it opens a lot of opportunities.”

She emphasizes to other Latinas coming in to own their voice at the table, and not hold themselves back, and she implores leaders to invite that opportunity in the room for diverse voices to express themselves.

Nazario loves reading as a way of constant learning. She has four dogs and feels fortunate to live near beaches, where she can mediate and listen to the waves every Saturday in a personal reset.

By Aimee Hansen

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Thought Leader: Ana Duarte McCarthy, Director of Development, Corporate Partners, Forté

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Ana Duarte McCarthy“I have plenty of runway left myself, but it is always still exciting to see how we can pass the baton,” says Ana Duarte McCarthy of her position helping inspire the next class of future leaders.
Finding a New Purpose

Throughout her career, Duarte McCarthy has focused on diversity and inclusion, most recently serving as a managing director and chief diversity officer for Citi. When she left in 2016, it was a good time to take stock of where her next opportunity could come from. First, she notes, she practiced the self-care we all deserve and took a couple months to travel, remained active on the board of the NJ Somerset County YMCA, and even purged closets and tackled all those small tasks that help us retain control over our personal life.

Then September rolled around, and that “back to school” feeling inspired her to figure out what was next. “I realized I felt untethered without a daily set of goals and objectives, and I missed having the opportunity to make a difference.”

A friend approached her about an opportunity to join Forté, which had been a long-time Citi partner and had a mission that appealed to her with its laser focus on increasing women in business leadership. Her other diversity work had covered a variety of communities, such as veterans, LGBQT+ and other cultural groups—all important. However, women had always been an aspect of these groups, and this gave her a chance to focus more deeply on women’s issues. That was a mission that was especially important to her, since as the mother of a daughter, she had a deep interest in assuring that her daughter had opportunities that had previously been obstacles.

Duarte McCarthy began in a fundraising role and has now moved into the position of director of development for corporate partners, where she works to identify companies that have a commitment to advancing women and express the values of diversity and inclusion. Often these forward-thinking companies are recruiting undergrads or MBA students and want to amplify their brand as a top recruiter for diversity. Having been a diversity lead for so many years, Duarte McCarthy has a special skill in talking with them about their pain points and how Forté can support them in their missions.

A Focus on Latinas

Assisting all women is important, but as a Latina herself of Dominican descent, Duarte McCarthy has a special heart for helping other Latinas. “I meet many women after conferences who might not have people in their immediate circles who can be a mentor so I try to reach out,” she says. And she believes it’s critical to break misperceptions about Hispanic women. “There’s a lot of bundling of Hispanic women together, but we cut across race and ethnicity, and there are also multiple diverse issues around socioeconomic scale and whether someone is a first- or fourth-generation student. It’s an interesting mosaic, and I believe I can support and advance the next generation of Latina women.”

One of the Forté programs she is particularly proud of is the Forté Forum, which enables women to explore the value of an MBA. They can hear from women currently enrolled in business schools and women who have completed their degrees, as well as get tips on completing the admissions process. Duarte McCarthy was particularly delighted when her 23-year-old daughter, a business analyst, came to one of the presentations to consider her future. “She’s always been supportive of me as a working mom, and it’s exciting to see her next chapter.”

More Work to Be Done

As Duarte McCarthy surveys the landscape, she points to an aspect of complacency and fatigue, as many like her have been pursuing the mantle of diversity and inclusion for so long, starting back when it was generally under the portfolio of affirmative action and/or equal employment opportunities.

Significant advances have been made, of course. For example, Forté was launched in 2001, on the heels of research on the value of an MBA for women, which comprised 25%-28% of the enrolled class, a number that has bumped up to 38% today. She is excited by this increase in women pursuing MBAs, as well as the varied career paths they choose to pursue, such as positions in supply chain management and investment banking as they truly take advantage of the breadth of careers available.

While that is heartening, she notes that there is more to be done; notably, that the pay gap persists. “This cultural aspect to pay people equitably needs a lot of attention,” Duarte McCarthy says. In addition, she says that while the drumbeat around MeToo has given people a voice, it’s unfortunate that is such a prevailing narrative in the workplace. “We have made so many strides, but our work is more important than ever.

“We have to keep up the energy because there’s still a lot of work to do,” she says. “We all have an opportunity to make a difference around D&I; it’s not for someone else—none of us can just be a bystander. We can all make a difference with how we lead and support our colleagues and those coming up the ranks.”

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2018 Latina Leaders- Hispanic Heritage Month

By Nicki Gilmour, Executive Coach, Organizational Psychologist and Founder of theglasshammer.com

This week’s column is a nod to our celebration of Hispanic Heritage Month series this week and throughout the month.

Latinas at the highest echelons are still underrepresented but we wanted to spotlight the top Latina leaders in business show you the Latina professionals that are making it happen. The future is now, progress is being made and more Latina women are running companies and raising capital for entrepreneurial ventures than before.

Career advice for Latina women may seem on the surface to be the same as for advice for any other woman from any other background. Why? Because it is only by varying degrees of believing and adhering to the patriarchy as an operating system, that makes each woman who is reading this abide or dissent from the cultural norms and gender roles they are messaged from birth.

If you are messaged values of a collectivist society versus those of an individualist society, you may show common traits. This is a more accurate way of actually having a career conversation about the context in which a person is operating in also, because the term “Hispanic” is perhaps something that is so inaccurate and unfair since it assumes that all Spanish-speaking people from over a dozen countries are the same, yet it equally assumes that all English-speaking people are not the same. That is an uneven start and can lead to greater stereotyping.

Beneath the surface, career advice could differ greatly for aspiring Latina leaders, because going against the grain is easier said than done in families and firms alike. This is where collectivism as a theory meets the reality of living in an individualistic culture.

Also, everyone has different personalities and value sets so many women do want to care-take more and play a larger family role, but to reduce it to a binary is a problem. And, many (not all) Latina women are faced with this binary in choosing to comply or dissent against the gender roles set, and dissent against the historical family structure expectations.

My advice is let’s start asking what each individual woman wants, instead of assuming we know that their social identity is all that they are (ditto anyone else for that matter.)

If you are a Latina, a constant strategy is to individuate yourself as a person to remind people who you are and what you want and what you are capable of, not who they think you are!

Nicki Gilmour, CEO of theglasshammer.com offers Executive and Career coaching in Spanish and English. For an exploratory call contact  nicki@theglasshammer.com o reserva aqui.

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Latina Leadership: Will Companies Ever Catch On?

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By Aimee Hansen

Image via Shutterstock

Image via Shutterstock

If you scan Fortune’s 50 Most Powerful Women in 2016, you will be hard-pressed to find a Latina executive, amidst an overall drop in female CEOs to 4% in the Fortune 500 in 2016.

According to a 2016 report from the American Association of University Women (AAUW), Hispanic women make up 6% of the workforce but only 1.3% of senior-level executive roles in the private sector.

According to the Heidrick & Struggles Board Monitor, “the share of new board appointments for Hispanics (male/female) remained flat for the seventh consecutive year” across the Fortune 500. 4.7% of new directors on average are Hispanic each year, and only 4.0% in 2015.

What makes this even more striking is that new director appointments reached a seven-year high in 2015 (up by 60 appointments from 2014), and women appointments stagnated too. During a recent record (and opportunity) year for new appointments, diversity lost out.

The report indicates a resurgence of selecting new board members from “the usual suspects” (sitting and retired CEOs and CFOs took 73.2% of new seats). Only nine of the Fortune 500 CEOs were Hispanic in 2015, which doesn’t bode well for diversity if the “usual suspects” continue as the primary candidate pool for board appointments.

Meanwhile, a Mercer report predicts female representation at executive level in Latin America to out-pace North America by 2025, rising from 17% (2015) to 44% (2025).

A Perplexing Incongruence

The glaring elephant in the room is that the population, and consumer purchasing power, is rapidly changing, and Fortune 500 boardroom composition shows little proof of catching on.

The gap in representation of Hispanics in corporate leadership has the potential to create a dangerous gap in diversity of thought and insight, driving a deeper wedge between business leadership and consumer composition. Hispanic purchasing power was projected to have increased in the U.S. by 50% from 2010 ($1.0 trillion) to 2015 ($1.5 trillion).

Not only are Hispanics the largest ethnic minority in the country, but according to the government report “Fulfilling America’s Future: Latinas in the U.S., 2015”, 1 in 5 women and 1 in 4 female students are Latina.

Entrepreneurial Power

Scan the entrepreneurial landscape, and you’ll find a different picture: women are the new face of entrepreneurship, and Latinas are playing a strong role in leading that change.

According to the 2016 State of Women-Owned Businesses Report, there are an estimated 11.3 million women-owned businesses in the U.S., a number which has grown five times faster (45% increase) than the national average (9% increase) over the past nine years.

Nearly 8 out of 10 new women-owned businesses launched since 2007 (2.8 of 3.5 million) have been started by women of color, with the greatest growth among Latinas.

According to the report: “As of 2016, there are just under 1.9 million Latina-owned firms, employing 550,400 workers and generating $97 billion in revenues. Between 2007 and 2016, the number of Latina-owned firms increased by 137% – the highest increase seen among minority women-owned firms.” Trending back 18 years, the 2015 report showed that the number of Latina owned businesses has increased by 224%.

Make no mistake. Latina women are carving their own paths to business leadership.

Playing Down ‘Being Latina’

As the AAUW report authors state, “There is no monolithic ‘women’s experience’ of leadership. Women always have a race and an ethnicity, so a discussion about gender without reference to race and ethnicity (or vice versa) is simplistic and can be misleading.”

A recent Latina@Work study of over 1,000 Latina professional women released by People en Español, sought to understand the experience of Latina women in today’s corporate workplace.

The report found that, “As trailblazers among their families, they are simultaneously breaking cultural barriers and managing cultural expectations, which results in a feeling of ‘otherness’ both at work and at home.”

In the study, 80% of women agreed that “At work, I want to be seen as who I really am, including being Latina.” But many of the women struggled with managing how they are perceived at work, including not being seen as “too Latina.”

Women played down their accent and played up their university degrees. They also moderated appearance more than average. 31% reported having to dress more conservatively than co-workers to be taken seriously (versus 21% of non-hispanic Caucasian women), and 35% reported feeling the way they styled their hair impacted their success at work (versus 25%).

Hispanic women were also twice as likely to agree they have to work twice as hard because of their cultural background.

Intersectionality of Barriers

Latinas and Black women are the most underrepresented at senior leadership levels.

The AAUW report highlighted the intersectionality of barriers and bias: “Not only do women of color confront race and ethnic discrimination that white women do not face, they also experience gender bias differently than white women do—and they experience racial bias differently than do the men in their racial or ethnic group.”

Latinas have a unique set of preconceived biases around leadership perception. For example, “among college and university faculty, Latinas who behave assertively risk being seen as ‘angry’ or ‘emotional,’ even when they reported that they were not angry—they just weren’t deferential.”

According to the report, 60 percent of faculty Latinas reported a backlash against expressing anger, and they tended to shoulder most of the office housework.

As feminist and media-challenger Kat Lazo reflected to The Huffington Post, prominent and narrow media stereotypes have the ability to damage both perception and self-perception, and reinforce barriers to leadership: “What we see in the media right now is a limited version of our humanity.” Lazo stated, “So we internalize these messages and we put limits to who we can be in terms of our professions, in terms of our own identity.”

But nothing is one-dimensional. Lazo highlights that even “Latinx” (a gender neutral alternative) have to check their own privilege.

Amplifying Leadership Presence

In a Latinas Think Big article about developing and amplifying leadership presence, Sandra Tibbs, founder and CEO of Neverest Solutions, writes about cultivating and amplifying leadership presence:

Find your authentic leadership voice – Navigate through the stereotypes, cultural scripts, biases and arising inner conflicts to embrace your whole story and find your own voice.

Create a shared sphere of influence – Cultivate a sphere where listening and connection leads to stronger, and more influential, leadership.

Build resilience in yourself and others – Something every Latina leader will do as she challenges the status quo, and can help to nurture in others.

Tibbs writes about Latina leaders who own their presence: “They are irrefutable leaders who have a presence about them that is unique, authentic and strong. They know exactly who they are, and what impact they want to have. And, they don’t apologize for either. Their leadership presence enables them to overcome stereotypes, biases and even their inner obstacles so they can devote all of themselves to designing the lives they want.”

It is strongly evidenced that Latinas will keep on unapologetically rising to lead business, with or without that coveted access pass from the Fortune 500.

The choice for the corporate world when it comes to cultivating Latina participation in leadership would appear to be this: either catch on, or inevitably you’ll be playing catch up

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