Whether you’re attending an out-of-town event, inspecting a new product line, or pitching for new business, travel is an integral part of executive life. But in today’s world – where geopolitical unrest and extreme weather events are becoming the norm – being on the road as a woman brings its own set of challenges.
In our latest global World Travel Protection online survey of more than 2,000 business travelers, 70% of women said they believe travel is riskier for them than for their male colleagues. Across every category measured, women expressed greater concern about business travel. Harassment and discrimination were cited as major concerns by 65% of women, compared to 53% of men. Nearly one in six women also reported having either experienced or witnessed harassment linked to gender or sexuality while travelling.
Worries about sexual assault were also high, with 64% of women expressing concern while 46% of men (which is almost half of men surveyed) also were afraid of sexual assault. This is a serious crime and these are not abstract fears, they are real concerns.
To navigate these challenges, individuals can take specific precautions to protect themselves, but organizations also have a duty of care to put robust travel risk management plans in place. At World Travel Protection, we use a practical framework built around three key areas: the Traveler, the Destination, and the Activity.
The Traveler: Knowing Your Profile
Your gender, age, ethnicity, seniority and travel experience can all affect how you’re perceived and treated abroad. A senior woman executive might command respect in one region while facing cultural resistance in another because of societal restrictions. Organizations should invest in inclusive policies that consider travel risks through a woman’s viewpoint – not just generic safety advice.
Before you travel, have an open and honest discussion with your company’s security or HR team. Are you comfortable with the destination? Will you be traveling solo or with a companion? It’s important to voice any concerns, preferences or support needs.
The Destination: Digging Deeper
While most companies assess destinations for obvious risks, such as political instability or health concerns, they may overlook subtler cultural challenges. How are women in leadership perceived? Will legal systems support you if something goes wrong? Are there local dress expectations or religious customs that impact how you should behave?
It’s essential to understand how society functions before setting foot in it. That includes knowing what areas to avoid, what cultural faux pas to steer clear of, and even how local elections or protests might disrupt transport or safety. Travel safety apps, such as our Travel Assist app, send location-specific, live insights and alerts, and help a traveler stay informed, particularly in a changing environment. These tools are essential for understanding whether, say, a local election might increase protest activity, or a cultural event could impact transport links.
The Activity: What You Do Matters
Different business activities expose travelers to different levels of risk. A journalist covering a political story may draw public scrutiny or unwanted attention, while a woman attending closed-door meetings may avoid such exposure. In contrast, a woman hosting a client dinner in a conservative society might even face hostility or discomfort. We recently supported a woman executive travelling to rural Pakistan. Every element of her trip was carefully planned – from how she dressed and conducted herself to how she navigated armed checkpoints. We also addressed medical access and emergency protocols, ensuring she had support for everything from potential evacuation to food access during Ramadan fasting hours. This is responsible planning.
We offer training specifically for women travelers – covering everything from emergency protocols to situational awareness, how to handle harassment, recognize manipulation, and stay digitally secure. These sessions, whether online or in-person, empower women to travel with confidence and give companies assurance that their duty of care is being fulfilled.
What Can Women Travelers Do
While company support is essential, there are practical steps women can take to feel more confident and in control while traveling. It starts with the fundamentals: dress appropriately for the destination’s climate and cultural expectations, leave expensive jewelry or valuables at home to minimize unwanted attention and assess the safety of attending after-hours meetings when traveling solo.
Accommodation is another critical factor. Always stay in vetted hotels, ideally with robust security procedures. Larger hotel chains often have dedicated security teams and are better equipped to support business travelers. When booking, request a room that is not on the ground floor and is away from isolated stairwells or emergency exits. Consider using simple tools like a portable door lock or wedge to enhance hotel room security.
Above all, trust your instincts. If something doesn’t feel right, it probably isn’t. Don’t hesitate to remove yourself from a situation whether that means stepping away from an uncomfortable conversation or asking hotel staff or security for assistance.
Alcohol and Food Safety
One often-overlooked threat, especially in Southeast Asia, is the risk of tampered alcohol. Methanol poisoning is often undetectable and usually comes from counterfeit or home-brewed spirits. Only consume drinks you’ve seen opened or poured, avoid suspiciously cheap cocktails, and be particularly cautious with local liquors.
Drink-spiking is another real risk, especially for solo travelers. Never leave your drink unattended and don’t accept drinks from strangers even if they seem friendly and well-meaning. It’s vital to stay alert in social settings.
The Taboo Every Woman Should Be Prepared For
Menstruation remains one of the least talked-about but critical travel issue for women. In conservative or remote locations, sanitary products can be difficult to find or even considered inappropriate to sell in public.
For example, there is the story of a woman at Istanbul International Airport who spent hours searching five terminals for tampons. She left feeling humiliated and paid nearly $20 for a basic pack. Another woman in China was told that sanitary pads were considered “private items” and not available for sale on public transport. Always carry what you need, even if you don’t expect to need it.
Stay in Touch
A simple tip is to check in regularly. According to our World Travel Protection survey, many women say they want more frequent contact from their employer while travelling, and a third report checking in with family or colleagues as part of their routine. Also, share your itinerary before departure, keep emergency contact information saved and written down, and let someone know if your plans change.
If you have access to a travel assistance app, make sure it’s turned on. The Travel Assist app offers flexible geolocation settings, allowing users to preserve privacy with a 5km radius or, with a quick adjustment, switch to precise location sharing when needed. This means that during a crisis – whether it’s a natural disaster, political unrest, or a terror incident – organizations can accurately locate and assist travellers. Travel should never mean going off the radar.
In today’s volatile world, business travel requires more than just a flight and a printed itinerary. With the right preparation, awareness, and support, executive women can navigate the global landscape not just safely, but with confidence and authority.
By: Kate Fitzpatrick, World Travel Protection’s Regional Security Director (EMEA). Kate has lived and worked in the Middle East, Africa and Europe. In Afghanistan, she was Security Risk Manager for the European Union Delegation in Kabul; in Nigeria, she worked as Security Risk Manager and a Senior Intelligence Analyst for the Bill and Melinda Gates Foundation; in Switzerland as Corporate Security Manager for the TAP Trans Adriatic Pipeline (Europe); and, most recently in London as Director of Security and Safety for Bvlgari Hotels and Resorts.
(Guest Contribution: The opinions and views of guest contributions are not necessarily those of theglasshammer.com)



