Tag Archive for: cultural wealth

Latinas in Leadership: Self-Empowerment And a Steep Ascent

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Latinas in LeadershipDespite the fact that the U.S. Latino GDP would rank as the fifth-largest economy globally, Latinas still face the steepest climb up the U.S. corporate ladder in 2025, hindered by systemic bias, cultural taxation, and lack of meaningful support.

Amidst a disconnect between the growing economic impact of Latinas and their stalled advancement in corporate leadership, we highlight the culturally grounded and self-empowering strategies that Latinas can take to rewrite the narrative that corporate culture is lagging to recast.

Latino GDP in the U.S. Is an Economic Force

The Latino population is a force within the U.S. economy that isn’t slowing down anytime soon. According to the 2025 U.S. Latino GDP Report, Latino economic output in 2023 was $4.1 trillion.

Were it a country, the U.S. Latino GDP would rank as the fifth largest GDP worldwide, growing 2.7 times faster than non-Latino GDP in the U.S.

From 2010 to 2013, Latino real consumption also grew 2.9 times faster than non-Latinos, proving to be a real economic engine.

Latinas are also the fastest growing group of entrepreneurs, starting businesses at six times the rate of other groups.

The Steepest Climb Up the Leadership Ladder

Latina’s face “the steepest climb up the corporate ladder” according to The State of Latinas in Corporate America 2024 report by Lean In, based upon 2019 to 2023 data.

Latinas are the most underrepresented of any group at entry level jobs (5% vs 9% of general population) and have the greatest drops (78%) in representation on the way to the C-Suite.

Only 1% of C-suite executive positions in Corporate America are held by Latinas. The data showed two broken rungs on the pipeline ladder: one is at the initial promotion to manager and the other at promotion to VP.

Despite the barriers, Latinas continue to demonstrate the ambition and talent for leadership. Latinas are more likely (71%) than the average woman (63%) to be interested in becoming leaders and to indicate it’s increasingly important to them.

Professional Neglect: A Retention Issue

In her research among Latina leaders, Dr. Zaibis Muñoz-Isme, of American University, explores aspects of “professional neglect” for Latinas in leadership—a phrase shared in conversation by Dr. Sofia Pertuz, workplace cultural strategist.

  • Tokenistic inclusion – representing diversity at the table without meaningful support or inclusion in decision-making processes
  • Cultural taxation – the burden of being positioned as the lone representative of an entire group
  • Lack of mentorship/sponsorship – navigating leadership without the support networks, advocates and guidance that peers have access to
  • Dismissal of expertise – having ideas dismissed or co-opted by individuals who lack the lived experience informing them
  • Micro aggressions and bias – subtle forms of discrimination that undermine belonging and confidence

Indeed, the Lean In report showed that Latinas do not feel as supported as peers in the corporate world—neither by managers or peers. They are less likely than overall women to report managers ensure they get credit for their work or show interest in their career advancement. And less likely to say that senior colleagues praise their accomplishments or advocate for compensation raises.

Muñoz-Isme also found that Latinas in leadership roles were not as supportive of other junior Latina women as she expected, perhaps due to Queen Bee syndrome. When the culture is not inherently and structurally supportive, it creates strain on those Latina leaders who do manage to break through.

Belonging and Flexibility Matter

Lean In shares that 37% of Latina women report having the “only experience—being the only person of their group identity in a room, compared to 13% of all women. Compared to overall women, these Latina “only’s” are twice as likely to hear insults towards their culture (15% vs 7%), twice as likely to feel they are expected to speak on behalf of their cultural identity (20% vs 9%), and nearly three times as likely to deal with other’s comments on their language skills (21% vs 8%).

Experiencing these micro aggressions more than doubles the odds of feeling burnt out, feeling unable to advance as well as others, and considering leaving the company for a different work culture.

Additionally, while many Latinas remain highly committed to work and community, they do not feel they have the flexibility they need to balance their diverse commitments.

Six in ten Latinas feel pressure towards both family obligations and to succeed at work. According to Lean In, Latinas reported being less able to work remotely, set their own hours, step away from work, or take family time off compared to women overall.

As written by Nathalie Darras in Hispanic Executive, motherhood and professional work are often seen by many Latinas as two divergent paths, a dichotomy that need not exist, but results from the lack of support to balance out life.

Four Self-Empowering Actions for Latina Leaders

With the force that the Latinx population represent in the U.S. economy, it’s inevitable that Latinx leaders will change the composition of leadership, but changing the character depends upon authenticity.

Each Latina leader who brings her whole self to the workplace is going to help drive that change, because it’s people who hold the power to change culture and call organizations to a greater collective accountability.

1) Carve a self-directed career path.

Muñoz-Isme recommends that Latinas embrace a self-directed career path and take initiative in their own goals and advancement wherever possible, leveraging cultural assets.

Latinas can own their relational strengths in finding mentors and sponsors, seeking out allies, and putting your name in for opportunities. Being self-directed also means advocating for yourself, despite cultural resistance around self-promotion, leveraging existing networks of support and building new ones, as well as defining your terms of success.

It’s also important to discern your capacity to thrive in different environments, because not all work cultures are cultivated equally.

As Johanna Diaz, Global Head of Alternatives Product Strategy at Goldman Sachs, recently told us, “In facing challenges or change, I always go back to the questions: Am I in the right place? Am I surrounded by the right people? Am I learning? Am I growing?”

2) Be aware of and leverage cultural scripts and drivers.

For many Latinas, internalized cultural drivers shape behavior and decisions, often in ways that go against the grain of what is being rewarded in corporate culture. Some of these drivers are:

  • familismo: the importance of close and extended family relationships as guiding parameter for decision-making
  • marianismo: gender beliefs in which women are expected to be selfless, self-sacrificing, and nurturing
  • personalismo: creating personal and meaningful relationships
  • colectivismo: the importance of belonging to a group and recognizing the needs of that group
  • respeto: respect granted to others because of formal authority, age, or social power, without questioning
  • simpatía: promoting pleasant interactions and positive relationships, while avoiding conflict and disharmony

Embracing culturally relevant leadership means becoming aware of how these drivers influence you, as well as how they can be leveraged as assets within your leadership.

For example, Latinas must challenge the inhibiting influence of respeto and marianismo when it comes to sharing their voices and perspectives. Equally, they can leverage personalismo and colectivismo in building influence through collaboration and strong relationships.

Leveraging the strengths of cultural scripts can help Latina leaders to foster cultural pride, leadership skills, and empowerment.

3) Stay authentic.

Many Latinas have reported checking aspects of self at the door in order to fit into corporate cultural norms. But as the composition of the workforce and leadership changes, slowly and inevitably, so will culture. People ultimately create and influence culture.

While it requires courage and true resilience for Latinas to move in authenticity within a corporate context designed on different values, nothing will compromise your vitality and wellbeing more than contorting your authentic self while trying to fit in.

True belonging hinges on authenticity. It’s important that Latinas let themselves be felt in the workplace and in leadership, so that eventually, the corporate environment responds.

4) Leverage cultural wealth.

Latinas can flip the narrative by owning their cultural wealth: “an array of knowledge, skills, strengths and experiences that are learned and shared by people of color and marginalized groups; the values and behaviors that are nurtured through culture work together to create a way of knowing and being.”

Six forms of community cultural wealth, outlined by Dr. Tara J. Yosso, that Latinas can leverage in leadership include:

  • aspirational: the ability to sustain and work towards a vision for the future amidst both real and perceived barriers
  • navigational: the ability to maneuver through systems and contexts not historically designed to support you
  • social: the ability to leverage community resource and connections in building a network of support
  • linguistic: the sum intellectual, social and communication skills obtained through multicultural history, bilingual or multilingual capacity, and experiences
  • familial: the cultural knowledge and nuance obtained from family and community experiences
  • resistant: the cultural legacy of challenging inequalities and the status quo, and ability to resist stereotypes

Despite structural barriers, cultural bias, and underrepresentation, Latinas are ready to lead and are leading.

By embracing cultural strengths, carving self-directed paths, and showing up authentically. The future of leadership will be shaped not just by who gets a seat at the table, but by how leaders redefine the table itself. Latinas have the vision and the voice to lead in ways that are authentic, inclusive, and transformative.

It is no longer a question of if Latinas will lead, but when. And with every step upward, they expand the definition of leadership for everyone.

By: Aimee Hansen.  Alongside years of writing on leadership, Aimee Hansen is the founder of Storyteller Within and leads the Journey Into Sacred Expression women’s retreat on Lake Atitlan, Guatemala. Follow her at thestorytellerwithin.com, on instagram, and via Linked In.

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Embracing Culturally Relevant Latina Leadership

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Latina LeadersTheglasshammer is celebrating Hispanic Heritage Month 2021 with profiles of Latina leaders and feature themes.

When we look at the numbers among corporate leadership for Latinx executives, little has quantitatively shifted, but what is finally evolving is the talk around the journey: towards valuing culturally integrative leadership.

Latina Style called out the Top 10 Corporate Latina Executives of 2020, included Agnes Suarez, President & CEO of AIG; Leticia M. Sanchez, Executive Director and Market Director of Banking at JP Morgan Chase & Co. Customer Bank; Luz Esparza, Managing Director, Los Angeles of Accenture; Patty Arvielo, Co-Founder and President of New American Funding, and Patty Juarez, National Diverse Segments Director, Commercial Banking Group, Wells Fargo & Company.

But among 16 current Hispanic CEOS of the top S&P 500 companies, women hold none of those positions. Between 2000 and 2020, Latinx have made up only 36 of new Fortune 500 CEO appointments, and there’s been 41 Latinx CEOS, with only two being women.

While calling out Latinx tech leaders, Latin America Reports points out that Latin America itself has been now birthed 17 unicorns, 14 of which have developed in the last three years, and mostly in finance, insurance, and real estate.

Nit Reeder of Ernst & Young notes that Latinx entrepreneurs are leading the start-up scene, with over 40% of Latinx entrepreneurs being millennial and Latinas starting up businesses at five times the rate of their male counterparts. But the same time, even as far back as November, Covid-19 was closing a third of Latinx-owned businesses.

And in a broader glance of the Latinx working population, a recent Aspen Institute report emphasizes integration of the Latinx workforce into the digital economy—as the group highest at risk of digital displacement from automation.

Gaps in Both Perception and Opportunities

The IBM Institute for Business Value published a survey report called Untapped Potential: The Hispanic Talent Advantage, based on 1000 Hispanic leaders offering their perceptions on the opportunities and lack thereof in the corporate workplace during a 33 hour virtual jam session.

When it comes to perception of the Hispanic community, only 16% of participants felt the community is unified and nearly nobody (2.5%) felt the perceptions of the Hispanic community reflect the reality.

They found 41% of Hispanic executives say they benefited from formal mentoring or training but only a quarter of junior managers felt they had access to mentoring programs and only 31% had access to workplace training.

Only 1 in 5 felt empowered to overcome the professional challenges they faced.

The experience of prejudice or feeling they needed to work harder was very prominent. 87% of all participants had experienced racial prejudice, and 63% had experienced prejudice due to accent, language or speech pattern. 63% of the participants felt they had to work harder because of their Hispanic identity and 82% of Latinas felt they did not get the respect they deserve. Latina women were also more likely to cite discrimination based on gender (78%) than white women (67%).

Among the senior leaders, they were most likely to give value to strong communication skills, personal organizational skills, and business savvy in terms of capabilities that supported their success. “Success” was most likely to be defined as both “achieving financial security” and “creating positive change”.

The report notes that a key gap was between the value that mentorship had played in supporting the more senior Hispanic leaders and the lack of mentorship reported available in the perception of the junior managers aspiring to leadership, urging companies to create a hiring advantage by cultivating more mentorship and sponsorship opportunities for young Latinx talent.

Latina women with sponsorship earn 6.1% more than those who lack sponsors, and early on, it can contribute to more stretch assignments and promotions.

Culturally Relevant Leadership Development

Whereas misperception of identity and feeling penalized for it are brutal headwinds to face in the corporate environment, there is increasing encouragement for Latinas to focus on turning this to your advantage.

Recent qualitative dissertation research entitled Recognizing La Cultura: The Experience of Cultural Scripts in Latina Leadership out of the University of St. Thomas, Minnesota found that in different ways, cultural identity and firsthand experiences can be catalytic in informing leadership approaches and trajectories.

Cultural scripts included:

  • familismo: the importance of close, protective, and extended family relationships
  • marianismo: gender roles according to which women are expected to be selfless, self-sacrificing, and nurturing
  • personalismo: creating personal and meaningful relationships
  • colectivismo: the importance of belonging to a group and recognizing the needs of that group
  • respeto: high regard granted to persons because of their formal authority, age, or social power
  • simpatía: promoting pleasant interactions and positive relationships, while avoiding conflict and disharmony

Based on her findings, Patricia E. Conde-Brooks, the dissertation author, emphasizes that “culturally relevant leadership development needs to be encouraged in the Latino community,” meaning the integration of cultural assets as fuel in the leadership journey.

She found that Latina leaders sustain a strong cultural heritage, and that leveraging the positive aspects of these cultural scripts not only fosters pride and empowers Latina women, but can be leveraged as important leadership assets in your toolbox.

At the same time, overcoming the inhibiting influence of marianismo is part of the journey for some Latina women. And while self-promotion is often felt to go against the cultural grain, a survey into women’s fear of self-promotion found that “African American (44%) and Hispanic (47%) women are far less likely to downplay their strengths and abilities than white (60%) women”: influenced by their generally younger age profile.

One organization tapping into social and navigational cultural wealth to accelerate Latina women to the C-Suite is LatinaVIDA, whose mission “is to empower and equip Latina professionals to overcome systemic workplace barriers through culturally relevant leadership programs.”

Drawing from the key traits that define many successful Latina leaders, the organization focuses on fostering Visibility (getting noticed for your talent and leadership), Identity (strong comfort with personal and cultural identities), Determination (holding your personal vision despite challenges and barriers) and Action (a willingness to step up and take responsibility of all facets of your life).

LatinaVIDA offers a number of programs and events, including culturally relevant peer-to peer empowerment, mentorship, collaboration and leadership development.

By: Aimee Hansen

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Six Forms of Cultural Wealth You Can Leverage As a Leader

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cultural wealthIn her model of community cultural wealth, Dr. Tara J. Yosso identified six forms of cultural wealth (aspirational, navigational, social, linguistic, familial and resistant capital) possessed and earned by socially marginalized groups, and countered the lens of cultural deficit.

Cultural wealth is defined as: “an array of knowledge, skills, strengths and experiences that are learned and shared by people of color and marginalized groups; the values and behaviors that are nurtured through culture work together to create a way of knowing and being.”

Affirming the cultural capital you’ve acquired as part of your road-tested skillset can be a compelling collective and personal narrative-flipper: factors that may have inhibited opportunities become empowering qualifications of your leadership ability. To walk into the room with a sense of cultural wealth integrated into your personal narrative could arguably reduce and reframe a sense of imposter syndrome.

In fact, Yosso’s model was initially designed to “capture the talents, strengths and experiences that students of color bring with them to their college environment”— but professional context, and even executive context, are even more compelling given you are further on the journey.

Here are the six forms of cultural capital and why they make you valuable as a leader.

Aspirational Capital

Aspirational capital is the ability to sustain hopes and dreams for the future amidst both real and perceived barriers.

As states the University of Portland UP Career Center, “It is the ability to envision a future beyond your current circumstances and work towards pursuing your dreams and aspirations.”

As Sheri Crosby Wheeler, VP of D&I at Fossil Group, told theglasshammer earlier this year when speaking to her own economically disadvantaged background: “I feel like it has given me the grit, the resilience, the fight, the get-up-and-go that I have to this day. I won’t see myself as ever being down and out, and I won’t stay in a ‘woe is me’ place, not for very long.”

The impact and success of Black and Latina female entrepreneurs, despite opportunity gaps, bias and barriers in the hallways of corporate America, bears testament to a mentality of sticking to a vision of realizing the dream beyond obstacles.

The ability to conceive of and hold to a vision beyond the current reality is not only essential to becoming a leader, but also what enables leaders to inspire entirely new visions and influence new realities.

Navigational Capital

Navigational capital is the ability to maneuver through systems and institutions that historically were not designed for you. Yosso notes that this capital empowers individuals to move within environments that can feel both unsupportive or hostile.

“I think you can approach a situation like that and feel like you’re the only one,” Gia Morón told us, on inviting herself into the NYC networking circle for the emerging legal cannabis industry, “or you can say, ‘I can invite other people and not be the only one.’”

As pointed out in Harvard Business Review by Marlette Jackson, PhD and Paria Rajai, the dedication many “first generation corporates” have to paying-it-forward and bringing others up through sharing the unspoken rules of navigating an organization is one way navigational capital comes into power. And for those who trail-blazed themselves, they bring that earned strategic and maverick gumption to what they offer.

“The most rewarding piece of my work is to create an opportunity and open a door, where traditionally that door may not have existed,” said Noelle Ramirez, Project Manager, DE&I at PGIM, about alternative recruiting channels, “to be able to put that spotlight on someone who might not have been seen and say, ‘I see you and there’s space for you here.’”

Social Capital

Social capital is leveraging existing community resources and connections in building a network in support of your goals.

The roles of social and cultural capital have been found to be key components in supporting academic achievement among Latinas. In one qualitative study of Latina women, the pursuit of higher education was truly conceived as a “family goal” in which sacrifices were made to realize the goal, and in turn the Latina women “considered their own educational advancements as advancements for the whole family.”

Recently, Monica Marquez, Co-Founder of Beyond Barriers, shared with us that years ago when pioneering a Returnship® program at Goldman Sachs that facilitated mothers back to work after their maternity leave, her team found Latina women were less likely to have opted out of work for home responsibilities than their white peers, because they had the strong family structure and childcare support within the family.

“The cultural nuance or norm of the tight-knit family, where it takes a village to raise a family, helped some women stay employed opposed to having to opt out,” said Marquez.

Linguistic Capital

Linguistic capital is the sum intellectual, social and communication skills attained through a particular language, history and experiences.

Linguistic research indicates that those who are bilingual or multilingual generally have more connectivity and integration in their neural networks, a sharper working memory, more cognitive reserve, better task-switching, more divergent thinking and are more adept at solving mathematical problems than monolinguals, for starters. Analyzing in a second language also reduces decision bias.

“I have the benefit of growing up in a different country and being exposed to different cultures, so that helps me to understand and work with cross-cultural teams,” Anna Thomas, VP at BBH, told us. “For example, in Asian culture, unless you actually reach out and ask, someone will often think it’s disrespectful to provide their view of things. I grew up in that culture, so I know and I can actually coax and ask someone to speak up. I can come from that angle.”

Yosso emphasized that cultures where oral storytelling is part of the daily cultural fabric bring “skills [that] may include memorization, attention to detail, dramatic pauses, comedic timing, facial affect, vocal tone, volume, rhythm and rhyme”, such as to narrative crafting and public speaking.

Familial Capital

Familial capital is the cultural knowledge and nuance obtained from family and community experiences, for example how the communal-orientation of many Latin cultures may predispose networking skills.

While crediting her parents for raising her in faith from a long line of ministers and pastors, Marie Carr, a Global Growth Strategist at PwC US, said: “I have confidence in and the ability to appeal to a force higher than myself. That’s helped me to be more patient, to put myself in other’s shoes, to not be so hard on myself. You have to be able to center yourself, because you’re often going to find yourself in an environment that’s not going to affirm you. So, the ability to affirm yourself is really useful.”

Familial legacy of challenge and strife can also compel compassionate leadership.

Megan Hogan, Chief Diversity Officer of Goldman Sachs, recently shared that her family’s journey from the Dominican Republic to find opportunity influenced her own pro bono passion of working with immigrants seeking asylum: “It’s always been important to me to advocate for people seeking refuge from persecution as a way to pay it forward and allow others to find those same opportunities.”

Resistant Capital

Resistant capital is the inherited foundation and historical legacy of communities of colors and marginalized groups in resisting inequality and pursuing equal rights. This includes embracing a resistance to stereotypes that are not authentic to your sense of self.

Overcoming barriers and challenging the status quo enables a leader-oriented lens of questioning conventional models and methods that aren’t working or may be problematic for long-term growth, according to the findings of HBR authors Jackson and Rajai.

“The narrative is often ‘I come from a low-income neighborhood, I was raised by a single parent, my father is in jail, my brother was killed, I didn’t go to an Ivy League school. I’ve got no credentials to lead…Who am I to run?” said May Nazareno, NE Director of Gifts at Ignite, to us, speaking of encouraging the inherent young female leaders from highly marginalized neighborhoods. “And we flip the script and say: who are you not to? We’re here to convince each young woman that her whole life is what makes her qualified to lead.”

By: Aimee Hansen

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