Tag Archive for: CEO

Nadiya Kreynin: Chief Executive Officer, Forte DGTL and Chief Operations Office, Forte Group

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Nadiya Kreynin“Some people believe that passion will help you find what you want to do. I don’t really believe in that,” says Nadiya Kreynin. “I believe that you have to know what you want. Knowing what you want and doing something actionable towards it will bring the passion.”

Leading on New Business Development

Moving to the U.S. when she was 20, Kreynin neither anticipated to end up staying in the country nor to end up running multiple businesses in technology. Having completed her undergraduate study in Ukraine, she came to the U.S and by chance started working in the IT industry. By immersing herself in the IT industry and interacting with professionals, she became fascinated with technology and soon found herself at Northwestern University studying for a master’s degree.

For years, Kreynin has run operations for Forte Group, having previously headed up recruitment and talent. Forte Group is a privately owned and globally operated custom software development company with 900 people. Kreynin and her husband are founders and majority shareholders. In the fourth quarter of 2022, they hired an executive team to run and scale it up further. This transition has allowed Kreynin to nurture and grow another new venture that initially rapidly blossomed during the pandemic.

Forte DGTL, formally launched in 2022, is a female-owned and 120-person strong Salesforce Commerce implementations company for global clients and partners. As the CEO, Kreynin is leading the charge, accelerating its growth to new heights. In fact, Forte DGTL was the first to help clients take B2B commerce to live status on the new Salesforce Lightning Platform. Forte DGTL holds the most B2B Salesforce Commerce implementations- ahead of giants such as Accenture.

This year, Kreynin will also be launching a Salesforce based Applicant Tracking product company, providing a shared platform for managers and recruiters.

To say that Kreynin is a force of nature is an understatement.

Finding People Who Make A Difference

Kreynin is always meeting fascinating people. In her twenties, she thought that she could conquer the world. In her thirties, she really began asking, what really makes a difference in creating impact? And when she looked around, she found that in the technology industry, as with most, it was about the people.

“I realized that my goal is to make sure that I’m in touch with the people who make a real difference in this industry,” she says. “Through my life, I’ve encountered people who wanted to achieve something and they stayed steady in that. They were able to change industries and change professions and succeed.”

Kreynin looks for people who are grounded in a strong values system and looking out for others. It’s a touchstone of integrity that one can return to, no matter what is going on. When faced with challenges, such as the war in Ukraine, having core individual and collective resilience and perseverance matters and makes a difference.

“It’s about how many times you stand up and make things happen for the better. It’s not about how many times you’re being pushed or how many times something challenging is happening,” she says. “This world for the past three years has my husband and I asking, ‘what next?’ We went through Covid in the services industry and we actually grew in the process. We are going through the war in Ukraine, and we are helping hundreds of people to find a new profession and support multiple charities.

Kreynin emphasizes, “No matter what comes, resilience, perseverance, and grit are the most important. No matter what is thrown at me, I will deal with this challenge and see what’s next. A lot of people find excuses not to be present and do what’s needed. These three qualities are what made me successful and are ones that I also look for.”

Growing up in Ukraine helped cement these qualities in Kreynin early on in her life. For example, at seventeen years old, she was faced with difficult tasks and had to raise NGO funds. She turned these into learning opportunities and along the way, they reinforced her grit.

“Going through those mission impossible challenges early on helps quite a bit,” says Kreynin. “I often encourage people and tell them ‘don’t find the reason to say no. Find the reason why it’s a yes; why it’s possible.’ At the end of the day, if you want this goal, how do you make it happen throughout all of the challenges you will have? Because challenges are inevitable.”

Know What You Want and Let Passion Follow

Kreynin hated learning English as a child in the Ukraine, but she came to realize that learning it was not about liking to learn English. She needed to learn English to be successful, so knowing what she wanted brought the passion to devote herself. She even wrote prize-winning work for the National Science Academy.

“Some people believe that you have to be passionate about what you do. I don’t believe in that,” says Kreynin. “I believe that you have to know what you want. Knowing what you want and doing something actionable towards it will bring the passion.”

Recently, Kreynin wanted to hire a marketing team but realized she did not have the context against which to gauge candidates’ responses. She took a data analytics and marketing course at the University of Chicago so she could be more enabled to find the right candidate and skills that match her company’s needs. She recommends that expanding the knowledge base and diversifying the ability to work across broad teams are two important traits of leaders. While she may not have planned going to school to help her build her marketing team, she did it because she needs to grow her knowledge base and gain other perspectives.

“It’s a must to keep growing if you’re a leader, or otherwise you will always have blind spots,” she says.

Kreynin also encourages women not to be afraid to start things. We can spend too much time overthinking and over-consulting others. Create the plan and find a way to move a step forward towards what you want and then let that momentum bring the passion with it.

“I don’t have all good days. Sometimes, I have bad ideas where I think that I want to quit all of this,” she admits. “But it’s the desire to achieve something bigger, and knowing it is something that I want and where I can make a big impact on people. Going through the bad days with that thought in mind helps me moving forward.”

Standing Her Ground In Every Room

“I can be one woman in a room of investment bankers. It may even be a half hour before I notice there’s not many other women,” she says. “It’s never been an issue for me to hold myself within the room. I suspect dealing with software engineers for most of my career supports that.”

Kreynin advises that having the perspective that you are going to meet many amazing people in the world is important. Some will be fascinated with you and what you can do. Some will be less interested and underestimate you. What matters most is being okay with yourself as you go through each of those kinds of experiences and learning from them.

“Going through that experience of being the only woman in the room — just walking in and doing it multiple times; having the experience is going to help,” encourages Kreynin. “The fact that you don’t do that or don’t have the opportunity to do that – that you don’t walk in that room and own your place – is what will hinder you.”

In her early days, she recalls holding her tongue in meetings where she didn’t agree with senior leaders. She rationalized that they probably knew better, but several times it turned out that that was not the case. Her perspective would have served the discussion and decision-making well. She recommends not censoring yourself when you have a dissenting opinion. Don’t be afraid to speak up.

“When you question yourself too much, you hold yourself back,” she says. “If you have a thought on how to approach something, you should speak up, because you may end up as the senior person or the person with the most helpful perspective in the room, no matter your age.”

Kreynin notes that being a woman in tech brings its own challenges and benefits: “People tend to make assumptions, and I think those assumptions usually work to my advantage,” she smiles. “Because when they begin to work for me, they are quickly surprised and realize they have to be much better.”

She has found that regardless of her position, some people do tend to underestimate how much she knows, only to be called to attention when the opposite proves true – but that also encourages people to play at the top of their game and to check their own biases.

The Value of Honesty and Directness

Kreynin would consider herself a good judge of character with a sharp ability to read the dynamics of a room. Being in the industry has given her unique insights into the challenges and pitfalls, as well as the qualities that are required to thrive in different roles in technology. In a meeting room, you can expect directness. She manages her teams by providing clear and transparent expectations and support. She feels that it’s critical to surround yourself with people who are open, humble, and can truly support one another through transparent discussions. So when it comes to manager relationships, the ability to be frank, honest, and transparent is important to her.

“If you are not able to talk openly to someone who is your subordinate, and they are not able to tell you what they truly think, because there is fear or intimidation in the manager-employee relationship, then there are a lot of things that you cannot solve at the table,” she says. “That block will create a lot of challenges.”

Selling and Recruiting and Selling Yourself

“I think everyone always sells and everyone always recruits – ensuring our clients are successful each and every day. Those are two jobs in services industries, no matter what your title is,” quips Kreynin. “Our new CEO is selling and recruiting. Our new CFO is selling and recruiting. Everyone in the service industry should be doing that job aside from everything else. Because every time you talk to someone in the industry or not, you’re talking about your company and what you’re doing in the service of the client success.”

When interviewing people for senior positions in her company, she has developed a keen ability to observe how people sell themselves and listen between the lines.

“I like to hear stories from people. So when I hear a story once, I look for consistency. Can they tell the story consistently? I am also listening for holes and areas where I need to dig deeper. I also listen for if they talk badly about employers, as I strongly suspect that if they talk badly about someone else, they will talk the same way about this organization if we were to part ways,” says Kreynin. “I listen for if they talk about themselves from the standpoint of ‘I built it’ or are they talking about being the one to drive a team of people who, together, built it. We know it takes a village to create something better and bigger.”

Making Real Impact in Ukraine

Kreynin is proud to have built different businesses and to be working as a support system for others. She also is highly motivated towards supporting causes in Ukraine, where she has family in Kyiv and the Western Ukraine regions.

One such cause is Friends of Ukraine, a charity that funds the training of Ukrainian men and women to undertake vital de-mining work within Ukraine while also giving them paid work so they can live through the uphill battle that the nation currently faces. Another cause has been helping people in and displaced from Ukraine to reskill in Information Technology so they can earn remote income and continue building their lives. Through the Forte Group educational platform, Kreynin decided they could teach ‘quality assurance’ as a viable skillset. Within two days, they received 2,000 applicants to the program. The company even hired some of the trainees.

“If you’re helping people to change professions or gain new marketable skills, you can make a long-term impact.”

Kreynin and her husband also support LeoDoc Foundation for Doctors Online in Ukraine. Before the war started, they invested in an online telehealth platform (Doctors Online) for people in Eastern Europe. Since the war began, they have supported a fund that helps this platform providing free medical consultations to the Ukrainian people who otherwise have no access to medical help. Talking about impact, Kreynin and her family are certainly making a difference.

Kreynin cherishes spending time with her two children, aged six and ten. Additionally, she finds solace and peace in nurturing living things and has established a serene morning ritual of tending to her garden while savoring a cup of coffee.

By Aimee Hansen

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Charlene Kennedy: CEO, PGIM Private Capital (Ireland)

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Charlene Kennedy“One of the key attributes of a great leader is authenticity, therefore I refuse to have separate work and home life personalities” says Charlene Kennedy. “ I believe it is time to change the message that women or indeed anyone, needs to adjust their personalities to fit with the corporate world.”

Kennedy speaks to starting out her working life as a mom, leading from authenticity and vulnerability, and holding your vision.

Going Into Her Career as a Young, Single Mom

Kennedy gave birth to her first son in her final year of law studies so being a working mom was her reality from the start: “When I think back, the image that really stands out is sitting at this desk in my little college apartment, the baby in a rocker, and me rocking the baby with my foot while working my way through big, thick law books.”

As a single mother, Kennedy completed her law licensing exams and then secured a role with PricewaterhouseCoopers in their corporate finance team where she qualified as an accountant.

Shortly before the banking crisis, she joined Bank of Scotland Ireland, and was there until the company exited the Irish market. Kennedy then reassessed where she wanted to live and moved to the north coast area of Ireland to enjoy the lifestyle and support of family while growing her own. It was there where she joined Prudential. Coinciding with the arrival of her third child, she moved into PGIM Private Capital, and became CEO of their Irish entity 18 months ago.

“It’s been an extremely challenging but also a very rewarding year. My legal background, my finance background, my banking background, every single one of those aspects I use and weave together in my day-to-day role as CEO,” says Kennedy. “Each twist and turn along the way led me to being the right person for this role at the right time.”

Why Being a Mom Enhanced Her Career

“In my early 20s, most of my peers and colleagues were out partying at the weekend. I think being a mom really focused me on my career,” reflects Kennedy. “I was either at work or studying, or I was looking after my son. I was very serious early because I had a lot of responsibility, which from a career aspect is very helpful.”

She still remembers her weekly and daily schedule, as keeping to a rhythm was important in making her full life work: “Those years built resilience. I gained an ability to deal with challenges, because I confronted so many of them early on.”

Being Led by Curiosity and Desire for Growth

“I am extremely curious. I believe that knowledge and perspective bring a deeper understanding of what you are doing and why you are doing it. The bigger picture perspective allows you to deliver over and above what your role allows and creates opportunity for you and your company,” says Kennedy.

An essential ingredient to self-development in leadership, she feels her curiosity has truly come into greater value in the C-suite, where Kennedy is constantly interpreting “what does this mean?”

Kennedy has learned to embrace that she’s wired for growth more than comfort.

“I’ve had to accept about myself, and my personality, that I always want to be involved and be moving forward,” says Kennedy. “Even when I have taken jobs that could be a Monday-Friday, 9am-5pm, which are good from a lifestyle perspective, I could not just say stop and enjoy it. I couldn’t help but to involve myself in other projects.”

She has learned to manage her own drive to intentionally balance both family and work, which calls on those boundaries she learned young. Today, she is mom to three sons, who are 18, 4 and 2.

“I come home and I put down the phone or the laptop in a corner for family time,” says Kennedy. “I block out my calendar so nobody can put meetings in when the kids are home from daycare so I have those hours exclusively with them, and then I’m open to a meeting with colleagues once they are in bed.”

Holding To Your Vision

Along with many women in her generation, Kennedy feels she was strongly influenced in her worldview by seeing Mary Robinson, a lawyer, who had studied at Trinity College in Ireland and at Harvard Law School, become the first female president of Ireland in 1990: “My mother sat me down in front of the TV during the inauguration and said, ‘If a woman can become president of this country, there is nothing in this world stopping you from being who you want to be and doing what you want to do.’”

Kennedy feels that she internalized that message as a young woman, as did many women in her generation, and it has fortified their sense of belonging to their dreams.

From early on, Kennedy learned the value of keeping your eyes set on the big picture, regardless of situational challenges. “There have been hurdles and challenges along the way, but I don’t focus on them, I focus on where it is I want to go, and the hurdles eventually fade away, and I keep moving forward.”

“That’s the resilience I built,” she says.

Being Authentic as a Woman Leader and Embracing Vulnerability

The biggest skill that Kennedy has leaned into more in her CEO position is vulnerability.

“When you come from a technical background, whether it’s on the law side or the finance side, you pride yourself on technical knowledge and knowing everything about everything,” she notes. “As you step into leadership roles, that isn’t always going to be the case. You have to learn to be comfortable with not knowing everything and turning to others for guidance.”

“I like to surround myself with people that are a lot smarter than me and people from different backgrounds and perspectives. I embrace their challenge and feedback, and actually feel quite uncomfortable in an environment where everyone agrees with me.”

Kennedy has observed that if we truly value authenticity in leadership, then we should not encourage women to fit into a corporate mold that precludes the ability to be themselves.

“I love to see people push the boundaries a little. My husband, as a joke one year, bought me a book on defiant Irish women. I loved it. I keep that book on my desk, and it reminds me that we can achieve great things. You can be professional and successful, but you can also be yourself.”

Beyond all the advice one might receive on how you need to be and how you need to act as a leader, Kennedy suggests one benchmark: “At the end of the day, when you look back, how do you feel about how you behaved as a person? If you want to be proud of what you did, the way you do that is to be true to yourself.”

Being Approachable and Team-Oriented

Kennedy’s first partner she worked for at PwC is among her most inspiring leaders—and one she would want to emulate. He was personable, down-to-earth and approachable, but extremely knowledgeable and effective in his role. Those qualities inspired the organic support and loyalty of his team.

When it comes to managing her teams, Kennedy pulls from her experience playing team sports to emphasize the team approach: “We all have our roles and we all have to equally put in our input in order to deliver on a team focus,” she notes. “We all have our responsibilities, but we all need each other. It’s never about just one person, and when someone is overly focused on only themselves, it is disruptive.”

With time, the one thing Kennedy has improved on is embracing mistakes, and knowing that one mistake does not define a career nor negate your many accomplishments. She remembers a time when a mistake would have overtaken her focus, and she’s had to learn to overcome that tendency to beat herself up.

“I’ve learned to be easier on myself throughout the years. It’s still not easy and it’s something that I have to work at. I have found ways that help me relax, such as exercising and going to reflexology on a regular basis,” says Kennedy.

Kennedy’s sons are her greatest achievements. After hiking to Everest base camp back in 2012, she loves to hike in the mountains of coastal Ireland around Donegal with her family, where she relishes the energetic high of an expanded perspective.

By Aimee Hansen

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Gia Morón, CEO, GVM Communications, Inc & President, Women Grow

Gia MoronFrom entertainment to Wall Street to PR entrepreneurship, Gia Morón has repeatedly found herself in spaces she never imagined.

With a gift for drawing connections and a super keen gut instinct, she’s now at the forefront of women leaders driving diversity in the emerging cannabis industry.

Different Industry, Similar Skills

As Director of Promotions and Publicity for an entertainment firm in her 20s, Morón cultivated a passion for telling stories. When one day she was laid off, a staffing company suggested a curveball.

“There wasn’t an inkling within me that would’ve thought that I would be on Wall Street,” she says, having barely paid attention to the stock market. “I was thinking how different could this be? Only to learn that the same skill set still applied, just in a different industry.”

As Media Relations Officer at Goldman Sachs, she found that finance was as much about storytelling as entertainment was. She also soon realized that everything – including the entertainment world – came back to the hub of finance.

“I thought it was only a stepping stone,” she says. “But I don’t think school could’ve taught me what I learned on Wall Street.”

Becoming an Entrepreneur

“Oftentimes when we’re in the middle of something,” says Morón, “we have no idea what we’re being prepared for next.”

Morón worked with the 10,000 Women initiative at Goldman Sachs, which also launched 10,000 Small Businesses. So when the 2011 downsizing ended her 15 year stint there, she started her own public relations, brand and business development firm to try out similar consulting, this time on her own.

“I said let me take the time to do this now,” she remembers, “rather than regret not doing it. If it doesn’t work, I can always go back.”

Morón launched GVM Communications, Inc on April 20th, 2012, a date (4/20) that, in retrospect, seems auspicious.

“I wanted to try something different, but I went back to something I was familiar with,” she comments, on initially taking on finance and tech affiliated companies as her client base. “And I thought to myself, I’ve got to fire myself and really go into something entirely different.”

So she began to amass clients from fashion to plastic surgery, which she now sees as preparing her for the next development, which sparked when she started noticing a documentary series on legal marijuana on CNBC around 2013.

The Story Didn’t Add Up

“I am thinking this is prime time and they are focused on marijuana on a financial network,” Morón recalls. “There’s something I need to pay attention to. And that (intuition) I attribute to Wall Street, where you learn about forecasts.”

What also piqued Morón’s intrigue was that all the interviewees for these businesses were white men, whereas people of color from her old neighborhood were being arrested for the same thing that was now becoming legal, and lucrative.

“There’s a changing of the tide that really is only showing the success of a white male community, but continues to show the disproportionate civil injustices against Black and brown people,” she observed. “Well, that didn’t make sense to me.”

Stepping Into the Room

After discovering Women Grow in a magazine she was cover-pitching for a client, Morón apprehensively attended her first meeting, just off Canal Street in New York City.

She was surprised to find a very friendly room of people dressed in blazers with an atmosphere akin to an afterwork social networking gathering, but only five Black people present.

“I thought you could pick this room up and put it anywhere in the country, but you’d never know you were in NYC based on the lack of diversity,” says Morón. “And we’re talking about marijuana, right? Why shouldn’t there be a whole plethora of diverse faces in the room?”

“I walked up to every single Black person with a smile on my face, the five in the room, and I was very direct. I said, ‘Hi Black person, my name is Gia’,” says Morón. “I wanted them to know I see us in this room, and I recognize that it is important for us to acknowledge each other.”

She would then suggest they get to know the room, and regroup. This strategy worked and for the next meeting, she and the others brought ten more interested people of color.

“I think you can approach a situation like that and feel like you’re the only one,” she says, “or you can say, ‘I can invite other people and not be the only one.’”

She realized from the meeting that her PR skills were needed in the cannabis industry, and began to bring in new clients in 2015 to her GVM portfolio.

“That is when I learned that whatever people were currently doing in their jobs or their businesses could be applied in the cannabis industry,” says Morón, attributing her vision again to her time in finance. “And once that light went on, I recognized that cannabis would eventually make its way into every industry that operates today.”

Forging Diversity In an Emerging Industry

For Morón, Women Grow is the “gateway” into the cannabis industry for women, a network of diverse women bonded by the common mission of becoming leaders in this emerging industry.

“Oftentimes we come into a new space with old practices looking for different results that cannot happen unless we become intentional and conscious about what we need to change,” she observes.

Her organization has repeatedly witnessed the need to challenge and disrupt the familiar bastions that uphold the white men’s club – such as disproportionate access to licensing and capital – amidst the major obstacles of no federal legality, regulation or banking system.

Women represent 27% of cannabis leadership so far, ahead of other industries, and this is a direct result of intentional action to correct the course, now. Still Morón says more work needs to be done to see further leadership of women in the industry.

A new partnership with the Arcview Group’ Women’s Investment Network (“WIN”) will focus on educating, deal flow and networking around investment.

Creating a Legacy of Leadership

Alongside brilliant colleagues she admires and feels bolstered by, Morón has forged inclusion not only in the industry, but also at Women Grow.

“White women often see diversity as gender first. Whereas women of color see diversity as cultural first, then gender,” she discerns. “I didn’t recognize that until I was having these amazing conversations with women across the industry.”

Morón talks about releasing the fear and judgment that arose as she ventured into cannabis, and how every stereotype that could come up has been blown apart. She said the biggest misconception most people have is that they must consume cannabis in order to be in the industry, which is not the case. Learning about the plant and regulations that vary from state to state about the industry is most important.

“My gut feeling kept telling me over and over, you’re on the right path,” she says. “I had to recognize every time I trusted my gut, it didn’t fail me. I’ve experienced small fails, but not complete failures.”

“I am so proud to actually be in an industry where I find people who look like me – women and people of color, coming together, having the backgrounds we have, doing the work we are doing, and I get to say this is my network of people,” Morón beams. “We are literally part of the bricklayers of building this industry.”

“Our ancestors or people from our communities have paid the price,” she says. “And now our responsibility is to execute and make a positive impact. We believe in an industry where we can thrive, and not just survive, but moreover really create legacies for our own families and communities.”

by Aimee Hansen

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Intrepid Woman: Liz Elting, Founder and CEO of the Elizabeth Elting Foundation

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Liz Eltingby Cathie Ericson

“Those who can help, should help.”

That’s the impetus behind Liz Elting’s mission, as founder and CEO of the Elizabeth Elting Foundation, which lifts up women and marginalized populations in education, health and other ways.

Using Her Success to Help Others

Elting’s philanthropic ability comes from previous work success. She always loved languages—learning four of them while living, studying and working in five countries. After graduating from college with a degree in world languages, she worked at a translation company in production and sales which prompted her to realize the practice could likely be done better. After three years she decided to go back to school and earned her MBA from NYU; shortly after graduating, she held a finance position in a French bank and quickly realized it wasn’t for her. “As the only woman professional there, whenever the phone rang, they would call for me,” she says.

That led her to strike out on her own, where she started her own translation company. Over the next 26 years she grew TransPerfect into the world’s largest language solutions company, with over $600 million in revenue, more than 5,000 employees and 11,000 clients and offices in more than 90 cities worldwide.

In 2018 she sold her half of the company in order to focus full time on philanthropy, launching the Elizabeth Elting Foundation, which revolves around pure philanthropy, but also supporting entrepreneurs.

A Wide-Ranging Mission

The foundation has recently launched the Halo Project to meet the needs of those affected by COVID-19. “It’s a public health and economic catastrophe unlike anything we’ve seen; not only did it spread like wildfire faster than we could understand, but it painfully underscored structural inequalities,” she says. The foundation aims to identify areas where they can have the best impact, and it was an easy pivot to focus on women since they are often on the front lines.

Other important areas the foundation services include public health, such as the International Waldenstrom’s Macroglobulinemia Foundation, designed to help research and treat a rare kind of lymphoma, which Elting’s father has. He had been told he had five years to live and now the common diagnosis has expanded to 18 years, signifying satisfying and rewarding progress.

She also does work with the American Heart Association, helping to raise awareness of women’s heart issues, an important need given that most heart research is directed toward men. Thanks to her work with Go Red for Women and her participation with the board, she’s become connected with other groups to help spread the word about heart disease prevention. For example, the foundation has installed a blood pressure kiosk at the Campaign Against Hunger’s sites to help those populations get their blood pressure checked. She also has supplied Susan’s Place, a women’s shelter in Harlem, with equipment like blood pressure cuffs.

Other work includes donating to the National Organization for Women and helping support “Leftover Cuisine,” which takes extra restaurant meals directly to food banks. She was able to connect a friend who works with auto dealers to help supply the cars and drivers as a win-win to keep the dealerships’ teams employed while delivering much-needed food to the food banks.

In addition, Elting is active with her alma maters, including Trinity College where she attended undergraduate school and the NYU Business School. Her foundation gives four annual MBA scholarships for high-performing women, along with investing in two entrepreneurs a year.

As she considers areas where she can make a difference, Elting prioritizes research to make sure the money is going to the right causes and confirm exactly where the funds are going. So, for example, when she makes a cash donation to the food bank, she wants to make sure that every dollar goes to food. With the AHA, she made sure the donation directly funds the blood pressure station drive rather than being directed to a more general fund, and at NYU, she directly gives to the scholarships.

“It’s important to clarify where your money is going, which makes it more rewarding and fulfilling,” Elting notes.

In her spare time, Elting loves to read and is a self-described “news junkie.” With two teen sons, she loves to indulge in outdoorsy hobbies, like skiing and the beach, and looks forward to resuming travel when the time is right.

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Voice of Experience: Diane Ramirez, Chairman and CEO of Halstead

Diane Ramirez 1You have to have trust in your intuition; it can be easy to listen to all the buzz around you, but paying attention to your inner self will always lead you down the correct path, says Diane Ramirez.

As chairman and CEO of real estate firm Halstead, she knows that it takes an entrepreneurial bent to be successful in the business. “You’re not going to sit back and have someone guide you—you have to own who you are going to be, and it can be easy to forget that,” she says. But those who understand the business side of real estate will find themselves successful.

The Ideal Time for Each Step of Her Career

Ramirez came to this success via a path and timeline different from most women. While she started her career in marketing and advertising, she had two children quickly, and her focus turned to being a wife and mom for her young family. As she notes, most women tend to delay a family, which means they are often at the pinnacle of their careers and have to downshift, but hers was the opposite.

That’s because it wasn’t long until Ramirez realized she wanted and needed the passion that a career provided, and she found she was attracted to the entrepreneurial pace of real estate.

When her kids were in elementary school, she started as an agent, and as they got older and needed less hands-on attention, she was able to devote increasingly more time to building her career, eventually opening her own firm.

She started with a vision of three offices, and since then it has continued to grow to 36 offices in three states and more than 1,400 agents. But while the growth has been extraordinary, the professional achievement Ramirez is most proud of is that they are known for their culture, which while not easy to maintain throughout the growth, has been crucial to their success.

A Place To Belong

The firm underwent a rebranding last year, and she has been delighted to see that both her customer base, and, more importantly, the agents, have embraced it. One of their signature perks is access to a tailor who helps them procure a high-quality professional, yet affordable, wardrobe. The company included the new logo as the lining in the overcoats it designed and Ramirez has been happy to see that the agents are so proud of it that they’ll give a peek to a fellow agent, much like a secret handshake. The rebranding also included regional colors, which have also been well-received—in fact, she said that it has been gratifying to see each region’s agents believe they have the best colors.

Another important upgrade they’ve completed recently is a substantial technology initiative that has made it easier for agents to be more productive and keep up with advances that are important to their clients.

Ramirez finds real estate to be a fantastic field for women because of the flexibility it offers, but she also underscores that they need to realize that it can also be a 24/7 business, which is why it’s crucial to have support at home.

As she sees more women enter the industry, she encourages them to embrace fellow colleagues and be willing to share knowledge, with men and women alike. “The more we share, the more it will come back to you,” Ramirez says, adding that it’s important to remember that you’re not necessarily competing against each other for the same property, but rather competing to succeed in the business.

She finds that women frequently say they are excited to work for a woman. “It makes me really proud that they are looking for the support of someone who’s been there,” Ramirez says. And, she adds, not by design as her only goal was to seek the best talent, but her executive staff is half women and half men.

Family has always been important to Ramirez, and she makes certain that whatever part of her day she’s in, she is 100 percent present. “They know they can call me if they need something, but work is work, and then family time is family time,” she says. “That has always served me well because you can’t be both places at once or both will suffer. You have to find the ‘soft barrier’ between the two to make sure that everyone is taken care of at the right time.”

An avid traveler, she goes on trips with her family as much as she can and just took her children and grandchildren ages 11 to 21 on a safari that she says was “pure magic.” And while that was a marquee adventure, she makes the time to do frequent relaxing vacations so they can spend ample quality time together.

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Intrepid Woman: Noha Waibsnaider, Founder & CEO, GatheringUs

Noha WaibsnaiderWhen one of Noha Waibsnaider’s loved ones passed away, she was overwhelmed by grief—which made the logistical hurdles of coordination and communication that much more challenging during an already difficult time.

She yearned for a simpler way to find support, conduct all the necessary tasks and purposefully commemorate a life. That was the catalyst for the website GatheringUs, a lasting online space that brings communities together after a death to support each other and celebrate the life of their loved ones.

As part of a large family, she has organized many memorials and funerals, and so knew firsthand the challenges of coordinating family and friends—trying to keep everyone in the loop while planning multiple events and logistics, and doing it all through the emotional roller coaster of mourning.“I was grateful for the outpouring of support from my community, and I realized many wanted to help, yet struggled to find ways to be supportive. I created GatheringUs to provide resources and a simpler way to mobilize everyone and commemorate loved ones,” Waibsnaider explains.

The need is so clear, she says, noting that after launching the site just three months ago, they have already had 30,000 visitors and memorials from all over the world, representing diverse groups of different ethnicities, religions and generations.

“Death scares people, and they don’t want to talk about it, and then you add in the preconceived notions about how funerals are supposed to be. Our goal is to empower people to celebrate and honor their loved ones in a meaningful and personal way that helps them process the loss.”

An Impressive Pedigree

This latest venture sprang from a personal, relatable need, but Waibsnaider already possessed the business acumen that has allowed her to build it so successfully. A serial social entrepreneur and brand builder, she holds an MBA from Columbia Business School and started her career in brand management at Unilever for consumer staples such as Ragu and Lipton. She parlayed that success into a new venture and founded Peeled Snacks, an organic food company, in 2004. She grew and ran the brand for 13 years—vaulting it into the upper echelon by raising $20 million in equity financing and bringing healthy fruit and vegetable snacks to millions of consumers nationwide.

“When I started my last company, I was in a rush to grow and sell within a very short time. I wish in retrospect that I had set my sights on a longer-term horizon,” she says, which would have made it easier to ride the highs and lows and put less pressure on immediate results. Nevertheless, even with that perspective, there’s no denying the impact she made on the business world with her ambition and ingenuity.

Along the way Waibsnaider has been honored with numerous awards, having been recognized as a White House Champion of Change; one of the “Women to Watch,” from Jewish Women International; named to the list of “50 Fastest-Growing Women-Led Companies” by the Women Presidents’ Organization; recognized as a Columbia Business School Distinguished Alumna; and received the Ecademy Award for Entrepreneurship, also from Columbia Business School.

She advises other would-be entrepreneurs to identify a cause or void that they are passionate about, which will allow you to sustain meaning and purpose over time. However, you also have to make sure it has a viable financial model because you can only keep doing it if you can support the business. In addition, she urges entrepreneurs to ask for help from their community. “They want to be there to support you and be part of your success story,” Waibsnaider says.

While she builds her new company, she is in a mode of continuous education and outreach. Notably, she is a 360° Council Member of Reimagine, a nonprofit that hosts a public conversation around death and life celebrations, including a week-long festival in various cities on the topic. The festival in New York in October included 350 events that ranged from presentations by end-of-life doulas and palliative care physicians to art, music, comedians and more, in an inspiring collaboration designed to help others in their stages of grief.

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Merry Christmas, Happy Holidays, Happy New Year

We would like to wish all our readers a safe and healthy and fun festive season.

Whatever you celebrate, however and whenever you do that, we want to thank you for your continued support of this site.

Gloria Steinem once said to me that we should continue to build the camp fire to let women tell their stories and that is exactly why after 11 years we are still here, telling your stories. Much imitated, we are the longest running publication of this type. Thank you to our sponsors for keeping us alive and to all the hard working people who continue and have in the past written and edited and helped out with their expertise over the years.

Best wishes to you and yours for 2019. We will be back in January to continue to “inform, inspire and empower you”.

Nicki Gilmour
Founder and CEO

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Thought Leader: Lorraine Hariton, CEO, Catalyst

Lorraine HaritonBy Nicki Gilmour, CEO and Founder of theglasshammer.com

We caught up with Lorraine Hariton, recently appointed leader of Catalyst to hear her thoughts on change, gender progress at work and what excites her about her in this new role.

Nicki Gilmour (NG): What is your vision as leader of Catalyst?

Lorraine Hariton (LH): I am honored and thrilled to join Catalyst as President and CEO. My career has benefited so much from Catalyst’s work, and I am excited to have the opportunity to help write the next chapter and pay it forward to future generations. I have been involved in women’s advancement leadership initiatives throughout my career. This is a dream opportunity to give back and pay it forward in an area that has been a lifelong passion and indeed my life experience.

There’s so much I want to do with this opportunity. We are at an inflection point in our history—the #MeToo outcry combined with rapid and enormous shifts in how we work offer the opportunity to build a new kind of workplace: one in which women advance to leadership much more rapidly and intentionally than ever before. I see Catalyst leading that charge and I’m excited to be a part of this moment in history.

NG: What has changed for women in the workplace in the past 10/20/30 years?

LH: The workplace of 2018 looks very different from that of 1962, when Catalyst was founded, and will look much different 20 years from now and beyond. Rapidly changing technology and the surge of millennials and Gen Z into the workforce guarantees that advances in technology will continue to significantly change the Future of Work, including shifting demographics, automation, AI, machine learning, the gig economy, more geographically dispersed, culturally diverse teams, changing dynamics in the interaction between humans and machines, etc. The future of work will need soft skills that include empathy, critical thinking, creativity, collaboration. This will require companies to turbocharge their efforts to build diverse and inclusive teams to be competitive. The rapidly changing nature of how we work presents a real opportunity in the “here and now” for women and other marginalized groups in the workplace. It’s essential that women are not left behind in this shifting workforce and that companies are prepared to utilize all of their diverse talent.

However, despite these advancements, women continue to face barriers that are complex and ingrained, especially women of color. Harmful and misleading gender-based stereotypes and biases are alive and well. We need to make sure that the people who are coding and building the machines of the future aren’t also baking in sexist or stereotypic assumptions. Getting women into all aspects of tech, STEM, and also data analytics will allow us to create a future that works for all of us. Gender diversity in the workplace is the right and the smart thing to do. Gender based innovation means ensuring products are built by diverse people so they work for everyone. Tech companies need to be at the table partnering and taking the steps needed to bring about positive change.

NG: How do we take the onus off the individual and instead ask the firm’s to ‘lean in’?

LH: It is vital men do not take a step back in the aftermath of this global wake-up call on sexual harassment or become afraid to advocate for women. The vast majority of men at work have the best intentions but stop short of identifying as champions. Inclusive leaders encourage their male employees to challenge the status quo while also modeling sponsorship behavior. They lead courageous conversations about what concerns men have and how they can step up to become allies for women in the workplace.

NG: Tell is about your personal pathway to this work?

LH: I have been involved in women’s advancement leadership initiatives throughout my career. I’ve held senior-level positions in Silicon Valley, including serving as CEO of two Silicon Valley start-ups and holding C-level roles in sales, marketing, and engineering in public companies. Most recently, I was Senior Vice President of Global Partnerships for the New York Academy of Sciences, where I was instrumental in creating the Global STEM Alliance and its 1000 Girls, 1000 Futures program, a global mentoring initiative to help girls pursue careers in STEM.

As Special Representative for Commercial and Business Affairs at the US Department of State, I established The Global Entrepreneurship Program, the WeCreate Center for women entrepreneurs, and the Secretary’s Council on Women’s Leadership.

I’ve served on several boards of organizations committed to the advancement of women in the workplace, including the UN Women Global Innovation Coalition for Change, the Stanford Clayman Institute for Gender Research and Watermark.

My eclectic and diverse background helps me to look at the challenges, opportunities and solutions from many different angles.

My career has benefited so much from Catalyst’s work and I’m thrilled to be a part of the next chapter lending my experience to help build workplaces that work for women, and for everybody.

NG: What excites you most about the future on this topic of equality and equity?

LH: This is a critical time in our history. There is a huge spotlight on issues facing women in the workplace. Unfortunately, progress has been stalled for far too long but there’s an opportunity in this #MeToo moment to make a quantum leap ahead for gender equality in workplaces. We at Catalyst will continue to support leaders and organizations in creating inclusive cultures and opportunities that support and advance women. The best defense against sexual harassment is building an inclusive workplace culture with zero tolerance for discrimination and bad behavior.

NG: What is your advice to your younger self?

LH: I would tell my younger self to learn how to be flexible and adaptable, adept in digital literacy and interpersonal skills. I would ensure I took the time to invest in internships and job experiences. There is no longer a traditional linear “major to career” path. I would also remind myself to gravitate to organizations and cultures that support and elevate women. I started my career with IBM and returned back there after Harvard Business School because of their women-centric and women-supportive environment. I would encourage young women starting their careers to similarly seek out cultures and organizations that emphasize women’s inclusion.

NG: A big thanks to Lorraine for taking time out to speak with us and we look forward to more excellent work from Catalyst!
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Rising Star: Sue Reager | CEO, Translate Your World

Sue Reager“People are right when they say, ‘If you fall, get back up again,’” says Sue Reager.

Her strategy after failing? To mope for a few days, then stand up and say to herself, “Okay, was the direction I was traveling worth pursuing, or should I go somewhere else? And if the destination is the same, is there another path to get there?

“It really is true that when you fall down, you just say ‘Drat!,’ and get back up again,” she says, a philosophy that has paved her successful and innovative career path.

A Varied Career, Focused on Finding the Perfect Fit

Reager’s career path has always been one of blazing her own trails, starting with becoming a professional choreographer at age 14. She started college, but midway through began teaching college instead, which she says was her first discovery that it is possible to follow a different path when you use your initiative.

After teaching her second year, she realized that the 10th year would essentially be the same as the first and she needed a new challenge, so she set her sights on a career switch and spent the next 20 years working for major media in 34 cities and 17 countries.

“I was told that it was not acceptable for women to work around the world — — however I went anyway. I would definitely never call those the ‘good old days,’,” she says, noting that was the moment that she learned she could make her own decisions, take care of herself and face the world without fear.

Along the way she discovered that because people do business in their own language, she had to study languages every night — grammar, verb conjugations, pronouns, adjectives – all the idiosyncrasies of various languages. But that can be daunting since it takes three to five years to learn to speak a language well enough to efficiently conduct business.

When she was invited to go to Korea on year 20 of her global jaunt, she realized that she didn’t want to start all over again learning a new language and instead returned to the United States determined to solve the language problem.

Opening Up a World of Possibilities

Her first step was to learn how to code, which allowed her to offer her services in code correction for major tech companies that were localizing applications into other languages, but were finding their code was altering the target language. She learned over time that the developer engineers were all making the same mistakes and that what they coded would never work in Japanese, Korean or other Asian languages. Upon further research, she determined that all of these developers were following what they had learned at the university, and the books were wrong.

That discovery led to her first invention, which was a way to localize extremely complex audio products like telephone systems without touching the code.

Then she began to help the speech industry by providing voices and special recordings that create the phonetic information required to generate text-to-speech technology. Her efforts led to her latest invention that is the successful integration of the great language companies of the world under one “roof,” resulting in truly excellent business applications that create cross-language communication.

It was around age 40 that Reager discovered she had something to offer the world that she had not yet recognized. “I am an inventor with a brilliant mind,” she says, adding that this realization was like a seismic shock. And, as she says, life has been really fun ever since, with a reason to leap out of bed every morning.

Right now her company is pioneering four inventions and three software programs designed to bridge the communication gap and thus enable one person to provide global education, customer service, tech support, medical professional language support and more effective 911 emergency services worldwide in dozens of languages.

“To me it is almost beyond exciting that using our software will allow one teacher to teach in 78 languages through live real-time subtitles,” she says. The company has also created a way for small business to attract and serve customers who speak other languages; in the past only huge companies could effectively expand globally due to the expense of translation and the need for special personnel to be hired to service those customers. Her company’s software takes over that job, enabling a small company to communicate, sell and serve around the world.

Reager’s company adds an additional focus: that of empowering wounded veterans to perform fulfilling jobs, as well as enable those who are deaf or blind to work in business on equal footing. “Our invention is revolutionary in this respect,” she says.

Moreover, they have invented a device called the “Eye-Belt” that is a belt that acts as eyes for blind people, telling them how to maneuver around obstacles. As more features are added, it will also tell the blind more about the person in front of them. “Our goal is to provide a new freedom to people who have been limited in the past,” she says.

A Company Culture Devoted to Equality

One of the reasons Reager believes her company has been so successful is because it is run on the basis of consensus, which is more of a Japanese style of doing business, and means that everyone involved needs to agree on a given direction. Anyone who feels strongly that the direction is wrong is encouraged to fight for their viewpoint, because there is probably a good reason for it.

“The concept of equality permeates our company culture,” she says. “Each voice has equal weight and equal merit, and if one person accidentally tries to overpower another, we simply pull the rug out from under them. We are very honest with each other, and we do not criticize.” Without levels of hierarchy, the lines blur between the “worker bees” and executives, eliminating commands and “royal decrees.”

This equality in the office is a perfect metaphor for the equality they are trying to create by removing language barriers around the world.

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Self-promotion v. corporate branding: a dilemma for women CEOs? Do women CEO’s do enough to promote their brands?

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Image via Shutterstock

Image via Shutterstock

Guest Contributed By Patricia Harden, President and CEO of Harden Communications Partners

In today’s media-saturated business world, a company’s image is inextricably linked to the reputation of the CEO. Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value.

The “personal brand” of Marc Benioff of Salesforce.com or Tesla’s Elon Musk is an extension of the company. And there are any number of other high-profile male CEOs, who are recognized as industry leaders. How many similarly high-profile women CEOs are there? After HP’s Meg Whitman and Carly Fiorina, who both ran for public office, and a handful of others, it is hard to come up with names. Granted, unfortunately there are simply not as many women as men in the C-suite. However, perhaps the lack of women CEOs with well-defined personal brands is an issue that goes deeper than their respective numbers.

During my 25 years in corporate communications, I have observed many women CEOs that do not eagerly embrace communications tools and strategies to build a powerful personal brand. They are often more reluctant to express their personal values, beliefs and business philosophy than their male counterparts, and frequently, I see successful women leaders who want to stay on “safe” ground, sticking to unassailable fact-based positions.

What’s behind their reticence? I have a theory: On the way up, women CEOs worked incredibly hard just to prove they were as competent (and more so) as men. They had to show they were good team players in order to win the support of colleagues. Advocating a point of view, stretching the boundaries and sharing a bigger “vision” are leadership traits that are subjective, individual and highly visible. Given history, it’s not surprising that women CEOs may err on the side of staying low profile for fear of being criticized as “self-promotional” or grandstanding.

For example, we see women leaders who are press-shy, avoiding media engagement except in the most controlled situations. They seem reluctant to step outside what they see as the confines of their professional roles. One client refused to discuss her accomplishments in building a major data business from the ground up: “I’ll only talk about our product, not myself.” I call this “The Hillary Problem”: Feeling more secure in the role of competent project manager instead of inspirational, but potentially controversial, leader.

While the term personal brand may sound ego-centric, developing an authentic personal brand can add tremendous value to your organization. As a woman leader, what is your personal brand? I believe it is all about becoming known for what you stand for in addition to what you do in your job. Your brand is the “why” behind decisions, choices and results. Inevitably, the “why” involves some subjectivity – and this is where I see women reluctant to capitalize on the credibility that they have earned as CEOS and leaders. Yet I argue that it is absolutely mission critical: It might well be an essential, if unwritten, part of your job description.

Where to start developing a personal brand and leveraging it for the greater good of your company? By working closely with your in-house communications team and public relations advisors, you can develop a strategic plan that will establish and grow your personal brand. It’s not necessary to undergo a personality transplant and become a “celebrity” CEO or another Sheryl Sandberg. Rather, with the right advice and collaboration with professionals, select the issues, forums and communications channels that mesh with your core values and support your organization’s agenda.

“Leaning in” to build and maintain your personal CEO brand isn’t about self-promotion: it’s about advancing your own agenda and that of your company—to step out of your personal comfort zone for the greater good.

About Pat Harden

Patricia (Pat) Harden founded Harden Partners to help companies be heard, known and valued. Pat brings clients the benefits of a lifelong passion for communication and the desire to help organizations take their game to new levels.

Under her leadership, Harden Partners has grown steadily from a one-person consultancy to an award-winning, mid-sized agency, serving the financial, healthcare and professional services sectors.

An avid reader, theater-goer and traveler, Pat serves on the board of Theatre Bay Area and she and her husband enjoy making Pinot Noir from their home-based vineyard.
This is a Guest Contribution. The views and opinions of the Guest Contributor are not necessarily those of theglasshammer.com

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