Cassandra Cuellar Archives | The Glasshammer

As a partner in the buzzing Emerging Growth practice, Cassandra Cuellar works with entrepreneurial clients who are launching companies and investors who are looking to back a promising venture.

Taking Ownership To Grow

“What gets me out of bed in the morning is the opportunity to work with people that are pouring their personal energy, time and wealth into the companies they’re growing,” says Cuellar. “It’s very rewarding to be a part of their journey as they start those companies, grow them and hopefully realize a successful exit. It’s life-changing for them.”

Cuellar must understand the concerns and interests of both founders and investors in her practice. She emphasizes that a collaboration mentality and solution-orientation is required to effectively advocate for her clients: “Our job is not to identify 20 roadblocks and then say we can’t go further. Our job is to identify the roadblocks, figure out if this is truly something that will be detrimental to our client, and then bring our clients in on that, figuring out the solution together.”

Cuellar enjoys the fast pace of work these days: “You get so many more people that have new ideas and diversity of thought starting companies and taking a chance on themselves. It’s great to see that and be able to be part of that.”

She is also comfortable leaning in and taking a chance on herself. “I have a willingness to take ownership over things without necessarily having to be so dependent on a hierarchical structure,” she says. “Startups run lean, so that’s the way my group approaches the practice and it’s how I’ve developed as an attorney.”

From early in her career, she had to get comfortable communicating with CEOs, CFOs, and key decision makers, but she relates learning through taking ownership to even earlier in life.

“I grew up in a small town as the oldest of four kids, and my parents had their hands full. I had to take ownership of my own professional career – getting into college, getting scholarships and making sure I was set up to move away and do my own thing,” says Cuellar. “Having that ability to do that from a young age translated well into being successful at this practice. I’m not afraid to take ownership over issues and clients and get stuff done.”

The Confidence To Trust Yourself and Others

“Latinx students going into law school don’t necessarily have readily-accessible role models that have gone into BigLaw, so often Latinx students make a choice to opt out of BigLaw, despite being more than qualified,” cautions Cuellar. “But I have found that because Latinx students often have to figure things out on their own without role models, that makes us uniquely qualified for this profession. You are used to navigating unknown waters, so it makes it easier to approach novel legal issues, transactions, and clients. The one thing I’ve learned – through negotiating the law school process, getting a job in a big law firm and now building my career – is that whatever you can throw at me, I’m going to figure it out,” she notes. “I don’t get scared off by challenge. I can rise to it because I have done it before.”

While launching herself into responsibility came naturally, her stretch zone has been releasing control. As a senior associate, she was accustomed to knowing every detail in every transaction and trusted herself to deliver on the high expectations she set. As she’s moved up, she’s had to learn to let go and trust in her team. Cuellar echoes other Latinas we’ve spoken to in expressing that being the one Latina within her practice, or one of few, feeds the drive to validate through performance. It makes letting go harder because more has felt at stake.

“Being a Latina, there’s not that many of us doing what I do, so I do feel a certain responsibility to be able to prove myself here and make sure that anything I work on is done at 100%,” she reflects. “That part of my identity and proving myself is impacted by this other part of me that needs to grow and trust other people to do things, even though I don’t have 100% control.”

Along with that self-awareness, she’s found that empathy is important.

“Letting go of some of that control has been hard, but I’m working on it,” she admits. “I’ve realized that everyone is an individual, and they’re not all like me, and I have to manage to each person versus to what my personal expectations, approaches, or processes would be.”

Encouraging Each Other’s Potential

Inspired by leaders she’s worked with, Cuellar models her practice upon listening and showing understanding to clients and those she is working with. She would love to see more Latinas follow a law path, and attributes her own decision to meeting a Latina lawyer in the Texas legislature, who encouraged her on the path.

At Shearman, Cuellar has felt supported in opening her possibilities by other women mentors: “I’ve always found someone willing to sit down and talk to me about things in a very honest fashion, who would guidepost, for example, that I needed to be thinking about business development, even as a second year, if I ultimately want to make Partner.”

In formal mentoring of law school students, especially Latinas and Latinos, she implores students not to limit themselves based on context or precedents, but instead to take a good look at whether a big law firm could be a match: “You work a lot, but you learn a lot, and have a lot of professional opportunities. I think it’s important that more Latinos and Latinas feel comfortable taking that risk, even if it might not be something your family understands at the time. You’re setting yourself up for your future professionally. You can at least try, and you could even be successful.”

Finding Out What Works For You

Cuellar admits it has taken her years to get comfortable in networking, but she tells students to take networking seriously as a skill to develop, the earlier the better.

But she’s also found her own approach to creating connections. “What I’ve discovered, whether it’s within the firm or with a volunteer opportunity, is my best networking is done when I’m working with someone. I take that approach of trying to get to know people by doing a good job with work they send my way, making sure that they feel valued and working from there (with common interests etc) – versus attending every networking event, because I find it hard to make deep connections in that context.”

Cuellar considers it part of the trial and error of getting to know yourself. Try out different things to see what works for you, and develop your own network style.

Her close-knit family and three year old son Max come first in her life. They enjoy cooking, celebrating birthdays and planning holidays. She enjoys connecting with close friends through the early experiences of motherhood. In this particular moment, it appears her son Max is rebelling against preschool yoga.

By Aimee Hansen

By Cathie Ericson

Being inquisitive and asking a lot of questions is one of the best ways to move ahead, whether you’re working with a partner or client, believes Shearman’s Cassandra Cuellar.

In addition, she recommends that professionals always maintain a positive attitude, showing up and treating every day like a new day. “It’s a stressful job, and you have to recognize that your role is to find a way around issues, to find a solution that will meet the client’s ultimate goal whether it’s an internal or external client.”

Honing a Specialty That Always Has Emerging Challenges

After growing up in a small town in Texas, Cuellar came to Austin in 2003 to attend University of Texas – the first lawyer in her family — and has been there ever since. While attending law school, she clerked with the firm Andrews Kurth, where she received an offer to work with the Emerging Companies group. She worked there for seven-and-a-half years until this March when the group of 14 attorneys and associated support staff moved over to Shearman and Sterling LLP.

Currently she is working with companies that are exploring very cutting-edge fields. For example, she is enjoying the challenge of developing two areas in the practice — cryptocurrency and digital assets – and helping move them more into the mainstream. “We have to take them out of the hands of the fringe groups and make them more accessible so people will become comfortable with crypto and blockchain,” she notes.

Another exciting area of growth is in AI. She has a client who focuses on looking at manuscripts and movie scripts for patterns that resonate, which she says is the type of task that AI will revolutionize by applying a more systematic approach.

Learning By Doing

Cuellar describes her first two years as an “unending learning moment.” At the time, she was working with several junior attorneys who left for various reasons so she seized the opportunity to fill the gaps. While it entailed many late nights, in hindsight she sees that taking on these various extra projects was the best possible thing she could have done to propel her career. “I was able to learn from mistakes and now have a vast background which helps me recognize things that I wouldn’t have noticed before.”

While embracing those kinds of opportunities can grow your career, she also finds incredible benefits in taking advantage of mentoring, whether formal or informal.

In fact, at an earlier position that didn’t offer a formal program, she sought out other attorneys to help give her advice. “People are more than willing to have conversations with you when you show you appreciate their time,” she says.

At Shearman, she recognized the culture of mentorship and support the minute she came over. “Female partners whom I don’t even work with have reached out, which was so impressive that these busy women would welcome me and offer their support,” she says. One in particular who stands out is partner Sarah McClean, whom she notes has been very conscious about developing a team of great women and inviting her to immediately get involved.

Another option Cuellar took advantage of was getting involved with industry organizations, which she finds particularly important for minority lawyers. She has enjoyed the four years she’s been involved with the Hispanic National Bar Association, which offers avenues for professional development and advancement; for example, she has had the chance to make pitches to corporations and gleaned immeasurable professional development opportunities from sitting in and learning from other attorneys

Because she places great importance on developing the pipeline of younger lawyers, she’s also been involved with a UT group called Minority Women Pursuing Law, which works with first-generation law students to offer counsel on job hunting. Each year Cuellar presents on what they should know as college students about what law schools and law firms are looking for to help give them a leg up.

Married with two dogs, Cuellar loves to cook and barbeque at home, and she and her husband enjoy frequent visits to their families in south Texas.

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Cassandra Cuellar: Partner, Venture Capital, M&A and Capital Markets, Shearman & Sterling LLP