Tag Archive for: career advice

Op-Ed: Staking Your Leadership Claim in a Traditionally Male Profession

female leaders

Guest Contributed by Kathleen Kuhn

It’s time to drop the “female” qualifier and see yourself just as a leader.

There’s been a huge push for gender equality in the workplace in recent decades, and no one can argue that, overall, female leaders have greater representation and visibility today than ever before. As of 2018, 40% of all businesses in the U.S. were owned by women, including 1 in 5 firms that earn over $1M in revenue. In the last 20 years, the number of women CEOs at Fortune 500 companies has risen from just two (1999) to a record-high of 33 (2019).

This is certainly positive news, but it’s only one small slice of the larger picture. Things look a bit bleaker when you zoom in on industries that are traditionally male-heavy, such as construction, trucking, and any of the STEM (science, technology, engineering, mathematics) fields.

According to research by Catalyst, just 6.6% of American women work full-time in occupations that have 75% or more male representation – and with so few women in these professions overall, it’s understandable that female leaders might find it challenging to command respect.

Gender as a leadership qualifier: Why do we care if a leader is female?

Much research has been done on the differences between male and female leadership styles, and the results are often complicated. The American Psychological Association says that all things being equal, men and women are equally effective as leaders, with the caveat that “all things rarely are equal.”

Contributing to this inequality are some persistent perceptions and stereotypes that make women less likely to be seen as leaders. A University of Buffalo study found that conventionally masculine traits, like confidence, assertiveness, and dominance, beat out “feminine” traits, such as cooperativeness, nurturing, sensitivity, and concern for others, in terms of who was viewed as a “leader.”

This, perhaps, explains why women leaders in male-heavy industries have felt like they needed to act like men to be successful and get ahead. Unfortunately, doing so only serves to normalize the existing gender gaps and stereotypes.

On the flip side, other women subscribe to Sheryl Sandberg’s now-famous “Lean In” mantra, which encourages women to take charge of their careers and fight gender inequality by boosting their own skills and confidence. This solution is only marginally better than “acting like a man:” As the Harvard Business Review notes, the idea of leaning in puts the onus of change entirely in the hands of women, when in reality, all genders must contribute to the systemic and societal shifts that will ultimately balance the scales.

How to stake your claim as a leader

So what’s the answer, then? We can start by not focusing so intently on a leader’s gender and instead focus on how effective they are at leading their companies.

Yes, it can be intimidating to be the only woman in a room full of men if you allow it to be. It’s not uncommon for women to think about how those men might be judging and underestimating you because of your gender. But the truth is, the gender mix in a meeting, on a team, or in an entire industry is irrelevant if not beneficial. Your gender is irrelevant; what matters is your performance and your contribution to the overall business and its culture.

As a female executive or senior leader working in a traditionally male profession, here are a few things you can do to focus on good leadership without a gender qualifier.

1. Show your people you care about them

Human beings are social creatures. We need support and recognition from our team to thrive. A report by the Society for Human Resource Management cited some of the benefits of a more caring, human-focused workplaces, including better employee performance, improved safety and health, and greater worker satisfaction and commitment. So, ask people how they’re doing. Get to know them as individuals who have personal lives outside of their jobs. While you’re in the workplace together, acknowledge their accomplishments and express your appreciation for their contributions to the company.

2. Listen to criticism (but don’t take it personally)

Being a leader means you’re going to make some difficult and unpopular decisions. It’s not possible to please everyone on your team, and at some point, you’ll be on the receiving end of negative feedback about your leadership style.

It’s important not to take these things personally, but instead, listen to the criticism and work with your team to find a solution. Research from the University of Bath and the University of Oklahoma found that leaders who respond to intense criticism with a collaborative strategy tend to retain follower support and achieve better outcomes than those who respond by avoiding the issue or diverting attention elsewhere.

3. Stop defining yourself as a female leader

There’s nothing wrong with taking pride in your femininity or celebrating your unique perspective and experiences as a woman. But calling attention to gender differences in your leadership style may ultimately perpetuate existing and perceived gaps between men and women in the workplace. Try to avoid focusing on the gender count in the meeting and simply show up as a competent executive.

The bottom line? When women confidently present themselves simply as leaders, rather than female leaders, it’s easier for everyone else to see them that way, too.

About the Author

Kathleen Kuhn is President and CEO of HouseMaster and PatchMaster, two franchise brands in the home services industry with locations across North America. As head of HouseMaster, the original home inspection franchise, Kathleen oversees an organization with more than 320 franchise locations across the U.S. and Canada. And as the CEO of PatchMaster, Kathleen leads a new, fast growing drywall repair specialty concept with 19 franchises signed in 46 territories with 10 franchises opened and operating.

The opinions and views expressed by guest contributors are their own and do not necessarily reflect those of theglasshammer.com

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Imposter Syndrome? Stop Being an Insecure Overachiever

 

imposter syndrome insecure overachieverMy bet is that if you are reading this column you have either googled the words “imposter syndrome” or “insecure overachiever” at least once.

Maybe more than 50% of readers today might identify with all or some of the traits and behaviors that apply to insecure overachievers since people who read theglasshammer are seeking career advice, information or inspiration of some kind.

I can tell you that most of us are driven by something.

Fear of failure comes up a lot amongst highly successful executives and how could it not? The stakes are high and what got you to where you are is an individual mix of skills and behaviors purely contextual to your lived experiences in your organization. The culture that each firm and team embodies varies and evolves moment to moment and person to person but is very relevant to norming overwork as a good thing. But imagine what your life would be like if failure large or small was seen as a learning experience and not a devastating event?

Driven people are driven by something and it is not usually ambition for ambition’s sake, if you think for a second about that. Motivations behind all behaviors can be somewhat simplified by categorizing them into three summarized buckets that Socrates and then Plato spoke of much less concisely in The Republic:

1) Gain, or what’s in it for me?

2) Honor, such as high altruism traits or desire to leave a legacy work

3) Fear, or what will happen if I fail or do not do this

Many successful people in the world are insecure overachievers because always wanting better has given us great products and services and achievements as humans. No matter how you cut it, subjective judgment, and in this case your subjective judgment against yourself to believe there is a better product or version that you can produce next time, fuels innovation.

However, where hardworking, smart people fall under the insecure overachiever definition is when fear is extreme, almost all-consuming, and underlined by a feeling of permanent inadequacy despite having a range of actual significant achievements. “Work harder” is what people who suffer from this implicitly tell themselves. And in a world of more is more for work in many industries the norm is to put in long hours and show commitment, so discovering this issue may be harder than for people who work in very balanced, life- and family-centric societies.

Imposter syndrome fits here too when fear includes a feeling of secret shame of not being good enough and shows up as fear of being found out as a fraud. Usually, this comes with a feeling of needed external validation as the person cannot validate themselves. The person can feel anxious and unhappy no matter how many advanced degrees completed with honors and jobs they have excelled at. No matter how much money they earn or amazing projects they have completed, they can only see the future challenge in future time and cannot enjoy their past achievements or present successes.

If any of this sounds familiar, it is entirely important to get to the root cause of why you feel how you feel. It is usually sitting in your subconscious as a construct or several constructs that have formed into a belief.

Here is what you need to do:

1) Decide if you want to change from a stressed-out, unhappy ?insecure overachiever? or someone who doesn?t belong or deserve their success.

2) Get a goal, such as ?be more content with my work achievements? or ?look at balance of my entire life, not just work? or ?get healthy mentally and physically in 2020.?

3) Work on awareness and making explicit to yourself what you tell yourself when you indulge in some self-deprecation (and not the modest, historically British kind).

4) Read ?Immunity to Change? which provides a great model for practical use around seeing what hidden competing agendas you might be carrying around that are thwarting your goal of being more sustainable and satisfied.

5) Call me and sign up for a coaching pack of 5 sessions to support and facilitate this work. As a coach who has written a paper at Columbia University on how goal setting is derailed by the subconscious, I can help you.

Ready to start? Book your first coaching session here for 90 minutes (pay online) and get started on the mental debris so that you enter 2020 in a new mindset with a real plan.

Or book a free 15-minute exploratory call here to see if this is for you.

 

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How to Be Present and Gain Greater Power in Communication

Power in CommunicationWhat comes to mind when you think about being present in business? Is it having razor-sharp focus, paying attention to every detail, anticipating every possible flaw or problem, looking people in the eye when they talk to you?

We are taught that focusing on one aim or purpose in life or business to the exclusion of everything else is how to be present. What if that actually keeps you from being present and therefore being able to authentically engage and have greater power in communication with others? Being present doesn’t mean being single-minded. Being present doesn’t mean putting blinders on. In fact, focusing on one thing or person requires you to cut off everything else around you.

What if you could be aware of everything that is going on, being said and happening around you? That is being present.

So why would you do that?

Abraham Maslow said, “The ability to be in the present moment is a major component of mental wellness.” The quality of your life depends on your presence in the moment and that is the key to gain greater power in communication as well.

Being in the moment does not require effort if you allow yourself to expand and give up being single-minded. You lose focus is because you’ve learned to hone in on one thing and if something else is getting your attention, you don’t know how to be present with everything.

Rather than being caught up in conclusions or decisions of what is required right now – trust your knowing, your inner voice, your intuition, which often leads you in a direction throughout the day that you might not have thought of or been able to plan. Would you be willing to have that trust in yourself?
What prevents a lot of people from following their knowing or their inner voice is their reluctance to be open to the unknown, which is sometimes uncomfortable but can stretch your life to greater possibilities. Get comfortable being uncomfortable – that is where change happens, and you become greater. Your presence will increase, and you will become unstoppable.

Here are five tips to total presence and gaining influence:

1. Asking questions

A question always opens up new possibilities. Ask to be present as then it becomes something you be and not something you do.

Another question: what requires my attention right now? If I allow myself to be present with everything what do I know here? What action could I take next?

2. Be interested not interesting
To gain greater power in communication a vital element is to listen and be interested in the other person. This is a way to make the other person feel worthy and helps them open up to you.

3. Exercise

Be aware and get present with three points of your body. This is a great way to bring you back to yourself. Whenever you have the feeling you are everywhere and nowhere, and therefore you are not able to be present with what is going on in the moment, recall this exercise. You’ll experience for yourself how easy it is to get centered. Just try!

4. Lower your barriers

The next time you start getting defensive or feel like you need to forcefully put forward your side of the argument, stop, breathe and just imagine pushing your walls or defenses down.

How does it work? Ask for your barriers to lower in any moment of your life. Practice it in your daily life so that you get a sense for what occurs.

Barriers separate us from each other, and true presence is not possible with them. You always will be hiding behind walls, which does not allow you to fully engage with the moment.

What creates the ability for other people to judge you or oppose you is when you resist and react or when there is something to bounce off.

Whatever people throw at you it is not real, it’s just their point of view.
The other person will be stuck with their judgment, not you, when you have your barriers down. Lowering your barriers will free you.

Being totally present and pulling down all of your barriers and having no point of view of what they may or may not think of you disarms every person and changes the situation. This is the space of allowance that is possible when you are without barriers and walls.

5. The key to being neutral

Choosing to function from what some would call a neutral or open-minded perspective, so as not to hold on to any point of view, gives you more choices and flexibility. Holding on to a point of view keeps you from having power as it limits you within right and wrong/good and bad parameters. A key element of gaining power in communication is not holding on to any point of view, but to have the freedom of all choices in the moment and the willingness to receive any information.

How many thoughts about you and being present do you have that are filled with judgments? By living them over and over again, you continue to attract more of them. This way of thinking takes you away from the presence that is possible and fuels the fight against you.

These points of view can really lock up and limit your life, your business and your reality. So, the key to freedom is, “Everything is just an interesting point of view,” as this starts to unlock the limitations defined by the point of view.
Here’s how it works: every time you get into a mind spin where you are circling around a point of view you can say to yourself, “Interesting point of view, I have this point of view.” Repeat this ten times and sense the freedom that opens up. You will gain more clarity and create ease in your world.

You can feel fully alive or miserable in any moment. It is the choice you make that creates your influence and impact with every conversation you have. Stop resisting the present. Instead engage with every moment and make your choices towards being present and gaining greater power in communication by using these tools and never give up.

Guest Contributed by Doris Schachenhofer

About the Author

After completing her social work studies in Vienna, Doris Schachenhofer worked with children, homeless people, delinquent teenagers and prisoners transitioning back into the real world. Today she travels the world teaching and supporting people to be more of themselves. Follow Doris here and on Instagram.

The opinions and views expressed by guest contributors are their own and do not necessarily reflect those of theglasshammer.com

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Review Last Year’s New Year’s Resolutions Now!

Nicki GilmourIt may sound crazy and slightly anxiety-inducing at a time when you have enough to fit in to your busy life, but it might just serve you well to review last year’s goals now.

Why? Firstly, you can review how you did against those espoused goals. If the answer to that is “not great” then you have a massive opportunity to ask yourself “What matters now?”

You can start to work towards a 30-day plan to really address whatever you still care about.

Secondly, before entering the season where you can feel as tired and pushed and possibly partied out as any other time in the year (referring to entertaining family more than swinging from the chandeliers), give yourself mental room to think. Even if that only means that it gives you a head start on thinking what will make it into 2020’s goals. A plan for the plan if you will. Reflecting before formulating those January 1st ideas might give you the mindfulness you need to get what you really want.

Think holistically, what do you need for every area of your life to feel good in 2020? So many of us reading this site (and writing it) are hard-charging overachievers. Work and career is front and center. Take a moment to think about how you would like your life to look a year from now. How will you have spent your time? What will have changed? What will you have done more of? And less of?

What worked this year and what have you simply outgrown? What will it take to let go of that habit that isn’t serving you? Ask yourself: what do you have to gain by spending your time/energy/sanity/money elsewhere?

If you would like to go into 2020 with a coach on your side, we are offering a coaching deal of five (60 mins) sessions for the price of four (phone/video), if you sign up between now and thanksgiving to start in January. Book with Nicki Gilmour and start making your 2020 a year that changes everything.

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Leadership Advice for Women – Actionable Items to Implement

Latina

Guest contributed by Tricia Benn

Over the past century, women have made enormous strides — gaining access to the vote, educational opportunities, military service, executive roles, and other aspects of modern life.

In spite of these advancements, there is plenty of work to be done in order to achieve parity.

Studies have shown that women tend to fall behind early on in their careers and continue to lose ground as they progress, despite the fact that women are earning a majority of college degrees. According to research from McKinsey and LeanIn.org, women make up 47 percent of entry-level hires but are 18 percent less likely to be promoted to managerial positions.

The c-suite is no exception.

A New York Times report stated the number of women leading companies in the Fortune 500, grew to 6.4 percent in 2017 – up almost 3 percentage points from a decade earlier. At this rate, parity would take over a century. In 2018, the number of female chief executives declined 25 percent, according to Fortune’s 2018 list of Fortune 500 companies.

While the number of CEOs continues to decline, the position of the Chief Financial Officer currently has a higher female presence, with almost 13 percent. Still woefully less than the population and graduates with finance degrees would lead us to conclude there should be.

These numbers indicate that there is a clear systemic problem that still sees women executives falling off the corporate ladder — despite, many reports that show women outperforming men in several key competencies like self-awareness, adaptability, and teamwork.

Here are six things that need to be addressed in order to help bridge the gender gap.

Systemic Bias.

Systemic bias is defined as “prejudice, bigotry, or unfairness directed by health, educational, government, judicial, legal, religious, political, financial, media, or cultural institutions of an oppressed or marginalized group.” It’s inevitable to look at a problem, make it personal, feel defensive, and feel the need to justify some decisions. Here are some examples:

Women have to make very difficult choices when it comes to having a family. They have to choose between parenthood or career advancement; whereas their male counterparts don’t have to make that choice. At times, career advancement translates to working longer, or more, hours which also exacerbates itself with finding affordable, and adequate, child care.

While this issue isn’t applicable exclusively to women, the reality is women bear the brunt of the decision-making when it comes to daycare. In a 2018 survey by the Center for American Progress, mothers were 40 percent more likely than fathers to say they personally felt the negative impact of child care issues on their careers.

Of course, these are simplistic examples of systemic bias, but no less effective in making the point.

Think choice sets. Life isn’t binary.

There is no one solution to any problem or any silver bullets. It’s no secret the burden on parenting has typically been more geared towards one parent than another, but the idea that either parent should be sacrificed by working 80 hours a week and being responsible for the family and home while their spouse advances in the workplace is simply wrong. Historically it has been the mother in this role (although there are some great stay-at-home dads), however, women got it right. They earned post-graduate degrees, put in the time, made sacrifices and they still failed to advance. The end result – work got ‘greedy.’

The same argument can be made for stay-at-home dads.

This article’s purpose is not to say it’s wrong for women, or men, to choose to have a full life of family and home care if that is their choice. One could venture to guess that this would be a small percentage, and even smaller still, if we consider the time after the children leave the home.
There are many choices to be made, life isn’t binary by any stretch of the imagination. Why are we treating it as such? Our personal and business lives are (or should be) integrated. We have to step away from thinking about work life and home life as separate, black-and-white issues. They’re not.

Bring the right people on your journey.

People are one of the biggest, and most important, assets for personal and professional advancement. Who you surround yourself with has a direct impact on your bottom line. For example, it’s critical to align your overall team, along with the individuals within the team, with the overall strategic goals. This allows for everyone to know where they fit and be on the same page in order to create the cohesiveness needed to move the team forward.

Your team should be the people who are on the same mission as you – those same people that feed your madness and fuel your drive. These people are aligned directly with you, making it easier to navigate the bumpy roads in business and offering some leeway in supporting what would otherwise be considered sacrifices. It does take a village.

Never stop learning.

Knowledge is something that we all must acquire continuously – regardless of where we are in our careers. It’s a grave mistake to think that a few years, or decades, of professional experience under our belt means we’ve learned everything we need to know. Learning never stops.

When you stop learning, you cease to be relevant. While it’s natural to fear the unknown, it’s crucial to get out of that frame of mind and be open to expanding your horizons. As professionals, we must be willing to embrace change and accept risks made easier by continued learning. Adapting those new skills and experiences in the workplace is only going to advance the marketability of women in their current roles, when higher positions need to be filled.

Make a difference.

Most people think ‘making a difference’ involves donating to a charitable organization. The reality is there are many ways we can make a difference every single day, even while doing business. Everyone has the capability of being a hero – getting up every single day and doing something that takes willpower, fortitude, and effort. For example, if your team sees you putting the maximum effort day in and day out, you’re making a difference for them. You’re setting the tone for how you conduct business. It is bound to be emulated. People are indeed watching.

Becoming a mentor to a younger employee, especially younger females, makes a difference. Former Secretary of State, Madeleine Albright famously quipped, “There’s a special place in hell for women who don’t help each other.” While she called that particular moment an “undiplomatic moment,” there’s truth in that statement. Mentoring younger executives helps that next generation of professional women climb higher than our generation. That is what we want in order to bridge the gender gap.

Also, be authentic in everything you do including making yourself vulnerable. Great leaders need to foster trusting environments by being upfront with their team. Sharing your humanity puts everyone, not just women, on a higher plane that is capable is sharing, building, creating, and innovating.

Make a difference by rewarding results and judge contributions by the same standard of performance you would anyone else. In fact, that’s one of the principles of The Hero Club – making a difference. It doesn’t have to be a grand gesture or volunteering either in order to resonate with whom it’s impacting.

It’s easy to dismiss corporate America as being uptight and part of the problem instead of the solution. There are plenty of problems in corporate America; however, there are solutions to problems there, too. Part of the solution is the lens being used to view the world that surrounds us.

As leaders, we need to take an active role in adapting and leading with conviction. In doing so not only will there be an increase of female leaders in mid-to-senior-level positions, but workplace cultures and structures will change for the better across all industries. There is no doubt that the rate at which women are representing management and c-suite roles can go going up. The business savvy capabilities and drive women embody are unmatchable, and it’s only a matter of time before the ratio of men to women in leading business roles is as it should be – equal.

About the Author

Tricia Benn is the Executive Vice-President of the C-Suite Network and General Manager of The Hero Club, an invitation-only membership organization for CEOs, founders, and investors. As an executive within both organizations, her mission is to build a platform and community that accelerates the success of c-level executives. She is a leader in creating an executive community of collaboration, based on integrity, transparency, and measuring success beyond the numbers alone – ‘The Hero Factor.’

This approach has driven her more than 20-year track record of industry disruption in building new businesses, revenue streams, and delivering double digit, year-over-year growth.

Learn more at www.c-suitenetwork.com and https://heroceoclub.com/ or connect on LinkedIn, Twitter or Facebook.

The opinions and views expressed by guest contributors are their own and do not necessarily reflect those of theglasshammer.com

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Can Supporting Other Women Be Dangerous for Your Career?

Guest Contributed by Andrea S. Kramer and Alton B. Harris

Approximately 85 percent of senior corporate executives and corporate board members are white men, a percentage that has remained basically unchanged for many years.

An important key to effectively combatting the gender bias that typically accompanies such a high concentration of male power is the active support, mentoring, and advocacy by women for the advancement of other women.

Negative Consequences of Advocating for Other Women

Unfortunately, when women actively work to advance the careers of other women, they often suffer personal career penalties. This is made clear in two-related studies published together in 2017 in The Academy of Management Journal. In the first study, the researchers surveyed 350 executives about their diversity-valuing behaviors—behaviors that sought to actively promote a demographic balance within their organizations’ leadership ranks. The researchers found that no executive, female or male, received higher ratings for competence or performance when they engaged in such behaviors. But when women executives engaged in diversity-valuing behaviors, they received much worse competence and performance ratings than did women who did not actively promote gender diversity.

In the second study, the researchers asked 307 working adults to evaluate a fictitious female or male manager after the manager had hired either a woman or a man. The researchers found that both female and male participants rated the fictitious female manager as less effective when she hired a female applicant than when she hired a man. As in the first study, it made no difference to the evaluations of the fictitious male manager whether he hired a woman or a man.
In summarizing their conclusions in the Harvard Business Review, the researchers wrote:

We know that in the U.S., there is still a power and status gap between men and women. High status groups, mainly white men, are given freedom to deviate from the status quo because their competence is assumed based on their membership in the high status group. In contrast, when women advocate for other women, it highlights their low-status demographics, activating the stereotype of incompetence, and leads to worse performance ratings.

What Can Be Done to Ameliorate the Risks of Advocating for Other Women?

Anne Welsh McNulty, a former managing director at Goldman Sachs, thinks women should simply ignore the career risks of advocating for other women. She writes:

The antidote to being penalized for sponsoring women may just be to do it more—and to do it vocally, loudly, and proudly—until we’re able to change perceptions. There are massive benefits for the individual and the organization when women support each other.

McNulty’s recommendation carries substantial risk in light of the studies we cited earlier. Doubling down on advocating for the advancement of other women may be a viable strategy for senior women leaders who are secure in their positions. For women in middle and junior roles, however, it can have a real downside. That being so, how can women advocate for other women and not risk a career penalty?

There are at least two effective, relatively low risk strategies available. First, women can channel their mutual support and advocacy through their workplace networks, whether these are formal or informal. When women come together to talk and share their experiences, they see that many of their career difficulties are not unique to them but are common obstacles to the advancement of all women’s careers. Realizing they are not alone can provide women with positive benefits by increasing their self-confidence. By working together, women can concentrate their energies on concrete steps to move forward as individuals and to overcome the systemic obstacles negatively affecting women’s careers generally.

The second strategy is to enlist senior male leaders as allies in the effort to advocate for the advancement of women. Obtaining committed male allies is an important step toward changing the discriminatory nature of gendered workplaces. When men stick up for women at meetings, ask women to elaborate on the points they make, praise women for their contributions, and make sure that women are seen as valued team participants, this sends a strong message to other men that women are serious players. And, when men call out incivility, snubs, and microaggressions against women, they can often be effective in ending these biased practices.

Women may be at their best when, as Sophia A. Nelson has written they know other women “are at their sides and have their backs,” but active male support is also a very effective way to break through gender bias.

The Way Forward

Women working together collectively with strong male allies have the potential to make significant progress toward moving more women up and into senior leadership positions. It is important, however, for everyone to recognize advocacy is not enough. The focus needs to be on changing workplace practices and policies to interrupt the discriminatory operation of gender bias by stripping as much subjectivity as possible out of the assignment, evaluation, compensation, and promotion processes. Gender bias can only do its discriminatory mischief when gut instinct, personal preference, and feelings of comfort and familiarity are allowed to play major roles in career-affecting decisions.

It must also be remembered that the negative consequences for women’s career opportunities of there being concentrated, entrenched male power at the top of our major organizations is not going to be changed overnight through fundamental, culture-altering changes. Significant gender diversity in senior leadership is only going to come about through what Shelley Correll at Stanford University calls “small wins,” that is, “concrete, implementable actions … of moderate importance [that] produce visible results.” When a small win is achieved, “it often creates new allies and makes visible the next target of change.”

When women work collectively with male allies to rid their organizations of subjective evaluations and concentrate on small wins, women supporting other women would no longer be dangerous to their careers.

About the Authors

Andrea S. Kramer and Alton B. Harris are authors of It’s Not You, It’s the Workplace: Women’s Conflict At Work and the Bias That Built It (Nicholas Brealey/Hachette 2019). Andie and Al have both served in senior management positions and have in-depth experience with all aspects of personnel management including recruiting, hiring and firing, individual and team supervision, compensation, and promotion. For more than 30 years they have worked to promote gender equality in the workplace.

The opinions and views expressed by guest contributors are their own and do not necessarily reflect those of theglasshammer.com

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Six Differentiating Tools Every Personal Brand Needs

Women-on-Computer 1

Guest Contributed by Elizabeth Harr

In a recent article, I talked about the steps required for creating your personal brand strategy.

In this article, I’ll cover how to design the supporting tools and infrastructure you’ll need to really bring your brand to life in a differentiated fashion.

Tool #1: Media Kit. I see this quite often – executives trying to get placements as a keynote speaker or panelist, but to no avail. Often times, firms overlook the importance of a media kit – a go-to place where speaking committees can easily access downloadable headshots, bios of different lengths, and access to published work or speaking samples. More than that though, a media kit is a vetting committee’s window into what their audience might experience in their exposure to you as an expert. For that reason, as the development of your personal brand strategy progresses, consider assembling public speaking clips into a video reel – it need only be a few minutes long, but this really gives speaking committees a sense of how you command the stage. It also gives prospective clients an excellent idea of what it might be like to work with you.

Tool #2: Polish up your bio and website. Boost the credibility of your bio and website by adding such features as recent articles and presentations you’ve made, as well as any recognitions you’ve received or awards you’ve won — basically, whatever could help convince your audience that you’re the genuine article, and worthy of their limited time.

Tool #3. Get ready to blog. Here again, your path depends on your level of independence. If you’re with a firm that has a blog, learn how you can become a regular contributor. If you need approval from others in the organization, explain your goal, and then work with the people who can help you get exposure. If you’re setting up your own blog, find and invest in the resources you need to make it happen. Why a blog? A well-written blog allows open access (i.e. no one has to give you an email in exchange for reading your blog) to your personal brand – it’s the path of least resistance audiences will use to experience your expertise.

Tool #4. Add conversion tools. To turn web visitors and blog readers into leads (one of your key goals), offer them something that’s so compelling, they’ll provide their name and email address in exchange for it. Typically, this is a more substantial type of content, such as an educational guide, whitepaper or e-book. After you create this content, place it behind a registration form on your site or blog. Make sure to include an enticing downloading offer to readers (see example at right). To be on the safe side, consider including language with your form explaining that the reader will be receiving additional emails containing valuable educational materials and advice — and that they can cancel at any time.

Tool #5. Customize your profiles on social media. Start by completing your LinkedIn profile, which is by far the most important platform for professional services experts. Next, look for active groups to join that people in your target audience tend to frequent. Twitter is another platform to consider joining, as it can help you promote your content. In some cases, Facebook, YouTube and other platforms may be helpful as well, although our research shows that most experts focus their limited time and effort elsewhere.

Tool #6. Practice and grow your skills. Make a habit of working on your new skills by carving out a little time every day to work on one or two pieces at a time. Remember, this is a business commitment, not a hobby. That means it’s not only okay, but actually important, to devote part of each workday to upgrading your personal brand. It’s an ongoing project — and one that will never end.

Now, It’s Launch Time!

Now it’s time to give your plan one more read — and then, dive in! Implementing it will be slow going at first, but it’s important to get your tools and resources in place before you set out. If you are an expert who seeks to become a leader in your industry, the roadmap I’ve laid out here can help you get on the right path, and keep on it.

The secret to launching a successful personal branding strategy is to break down the work into manageable pieces. Little by little, you will start to see results — a few email inquiries starting to arrive, a speaking opportunity or two popping up, and hopefully, a growing tide of new followers. At some point, people will begin asking to meet with you to discuss their particular challenge. And eventually, a few will decide to hire you and your firm — based on nothing more than your reputation and visibility. Take it from me: seeing that steady progress will make all the hard work more than worth it.

You’ve got your strategy, now put it to work!

About the Author

Elizabeth Harr, Partner at Hinge, is an accomplished entrepreneur and experienced executive with a background in strategic planning, branding and growth for professional services. Elizabeth co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management.

The opinions and views expressed by guest contributors are their own and do not necessarily reflect those of theglasshammer.com

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How Remote Work Helps Boost Your Company Culture

Guest Contributed by Michael Volkmann

Only 10 years ago did the idea of remote work seem like an outlandish proposition.

Recently, however, the tide is beginning to shift. With remote work becoming more feasible, and employees becoming more receptive, remote work is due for a boon.

For some, remote work is still a strange idea but the benefits are becoming obvious. With companies as large as Yahoo! taking part in the remote work revolution, its appeal is growing rapidly. While many employers are still doubtful about the logistics of remote work, the cultural trend towards it is apparent. What are the benefits of remote work? Some are more apparent than others, but all in all remote work is cost-effective and productive for companies of all sizes.

One of the more obvious benefits of remote work is the reduction in cost for most businesses. When the bulk of a business’s employees telecommute the need for an office is greatly reduced. Decreasing the need for a large office with multiple cubicles has a positive effect on a business’s finances. While the monetary side of it is nice, the important part might be how it affects the culture.

In telecommute environments, there are less office politics and more working. Those companies that have large telecommute employee bases are oftentimes immune to the machinations of office personalities. There is less self-aggrandizing and less cutthroat behavior. The culture of remote work typically leans toward a more progressive and open view.

Those environments are generally less about ladder climbing and more about the work speaking for itself. The benefit of less office gossip and interpersonal drama is immense as it tends to lead to friendlier interactions and work-focused employees. When the weight of office drama and expectation is lifted from an employee they tend to perform better and are happier. In the new age of work, happiness is very important to employees.

Those who work in remote companies post the highest job satisfaction ratings. What employers sometimes fail to realize is that office culture can weigh heavily on employees and reduce the comfort they feel doing their job. By taking the office away, companies can create very positive and uplifting work environments.

On the subject of money, businesses that use remote work forces typically post higher profit margins. This is due to a number of reasons, but one of the largest is the lack of expenditure. This, coupled with higher productivity, leads to an inevitable increase in revenue. Another strong factor in this is that remote work also leads to less employee turnover.

Companies that use telecommuting have more satisfied employees that are less likely to quit and, because of their increased productivity, are less likely to be fired as a result.

Companies that adopt early are in for an evergreen opportunity for profit. The reduced cost and better productivity of remote work is creating a business environment that is ideal for revenue generation. This is helping the popularity of the model tremendously. In a few years telecommuting will go from being a fringe idea to the secret for a growing revenue-generating business including companies such as WordPress, Toptal, and many other tech companies.

On the employee-focused side of things, there are a number of great benefits as well. One thing that helps employees tremendously is the reduced cost of not having to go to an office. No more shopping for work-specific clothes or burning all that gas driving to and from work. For those that work telecommute jobs, traffic becomes a thing of the past.

Being able to work in the comfort of your own home without office politics or over-eager managers gives employees a comfortable work environment. This can also improve the health of employees as they can focus on the most crucial tasks and get more done than if they had the luxury to chatter with coworkers in a traditional working environment. This also works well for aging employees as the physical requirements to go to work lessen tremendously.

For new families as well, telecommute work can provide a way to generate income while not being away from their families. This employee-oriented style of work creates a positive environment while also being a more generous employer strategy.

With a positive impact on both profits and employees, remote work is clearly a beneficial pursuit. The remote revolution is coming in fast and companies keeping up will be rewarded greatly. The strategy of telecommute employment pays off incredibly well. It is a more positive environment for both owners and employees than a traditional office environment.

The numbers for remote work and the feedback from employees strengthens the argument. The new age of work is heavily focused on employee happiness and satisfaction. No other strategy accomplishes this like telecommute work. As remote work continues to grow, and technology follows, remote work will become the rule. The world is ready to work from home and you should be too.

About the Author

Michael Volkmann is a tech entrepreneur with a focus on business operations and finance. He has worked with many small businesses helping them with their M&A for over 6 years. When not in front of the monitor thinking about the future of AI and robotics, he spends his time snorkeling and traveling.

The opinions and views expressed by guest contributors are their own and do not necessarily reflect those of glasshammer2.wpengine.com

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Creating Your Personal Brand — One Step at a Time

personal brand

Guest contributed by Elizabeth Harr

Personal brands are a hot topic in executive circles for good reason.

Just like a firm’s brand, a well-developed personal brand allows professionals a meaningful way to stand out in a crowded marketplace. Built correctly, a personal brand is neither self-indulgent nor self-promotional – but instead is a platform for promoting specialized expertise. And expertise – particularly specialized expertise – is consistently a top criteria buyers of professional services use when selecting a firm with which to do business.

While it’s hard to argue with the merits of having a strong personal brand, the more challenging conversation is around the specific steps and strategies needed to make it happen. If I had to offer one guiding principle for all executives to embrace as they embark in their own brand journey, it would be to employ purpose as your bouncer. This has come be a favorite mantra of my own ever since I heard it on a podcast from Whitney Johnson, the creator of the Disrupt Yourself podcast series. I love this expression because it’s a reminder that each of us is in charge of the multiple decisions we’ll have to make about our personal brand. What tools should you invest in? Where should you speak? What topics should you write about? What really should you be known for?

Adhering to a strict standard for how you evaluate personal branding decisions can make all the difference in time, in money you invest, and in how well you are received by the outside world. With purpose as the bouncer of your decisions, your personal brand will fill a void in the marketplace with a fresh and much-needed perspective on the problems your audience is trying to solve. Put another way, applying purpose – in the context of what matters most to whatever audience you seek visibility with – prevents you from adding to the noise, or worse, showing up as a generic jack-of-all-trades services provider.

Now everything I’ve said so far probably falls more under the category of philosophy rather than practical advice. However, with purpose as your gatekeeper and bouncer, implementing the following steps will be much easier and more effective. So let’s get to it.

Creating Your Personal Brand Strategy

Step 1: Understand where you’re starting from. Before you begin building your brand, you need to make an honest assessment of your brand’s existing qualities and level of visibility. Visibility can be defined in five distinct levels to help executives assess their baseline position, which in turn helps them stay realistic about how far they can climb. Are you at the level of a Resident Expert, where you’re known to a very small and defined circle? Or are you a Rising Star, where you’re just starting to expand your network and are becoming visible to a wider audience? It’s also important to define where you want to go. If your goal is to become a sought-out (and paid!) keynote speaker on the global stage for example and you’re barely past the first stage of your journey, you’ll be looking at an aggressive path forward that has a different investment of time and money relative to a goal of becoming highly regarded regional player for example.

The 5 visible firm levels

Figure 1: The Five Levels of Visibility

Step 2: Zero in on specialized expertise. Perhaps you are an expert in something already. That’s fine, but is your messaging for that expertise fairly broad (“M&A advisory,” for instance), or is it specialized (such as, “post-merger acquisition integration”)? If you haven’t done so yet, think about narrowing your focus. If you’ve tried unsuccessfully to pare down your services, at least try to be more tightly focused on which topics you write and speak about. Once you’ve done this, your ‘purpose bouncer’ should get busy, turning away any other blogging or speaking opportunities that don’t fit with the central thesis of your personal brand.

Step 3: Target a specific audience. What types of industries or organizations will be procuring your services? Who influences your buyers’ purchasing decisions? What positions within client firms will buy your services? The answers will dictate which people you should be communicating with in every blog post, speech, book, and webinar. Keep your audience in mind whenever you’re writing. It will help you stay on point, and attract the right kinds of prospects to your business.

Step 4: Find your own viewpoint. This essential step can help to differentiate your personal brand in a big way. If you can associate your personal brand with a specific issue, or lead with a point of view that’s controversial or counterintuitive, it’s often easier to attract attention. Doing so can also give you a unique perspective that will put your unmistakable stamp on each piece of content you develop.

Step 5: Select your tools. There are many choices — too many, in fact — for how you will push out messages to support your personal brand. The tools that tend to have the greatest effect on a personal brand fall within the three pillars of high-growth marketing: speaking, publishing, and networking (both in person and digitally through social media networks). The figure below depicts the top 10 most effective tools as well as their efficacy score on a scale of 0 – 10. As you can see, these run the gamut from having a personal website to publishing your own books. Of course, if you have experience with other tools, such as webinars or video, you can make them part of your plan as well.

10 effective tools

Figure 2. Personal banding tools ranked by impact (0 = least, 10 = greatest)

Step 6: Evaluate your skills — and be brutal. This may be the most difficult step — especially if you’re doing it yourself. It’s so hard to be objective about one’s own strengths and weaknesses. Try to honestly evaluate your proficiency in each of the skill areas shown in Figure 2. Is your writing as good as you think it is? How strong are you as a public speaker? Which skills need the most work? Prioritize these skills, and decide which ones you can work on by yourself, and which may require finding or hiring a teacher or mentor. And that brings me to…

Step 7: Build a support team. The great majority of us need at least some help on the personal branding journey, and many may actually need a great deal. So one of the first things you need to decide on is how you want to make the climb: as a truly solo ascent with just an oxygen tank, or accompanied by a team of Sherpas? When you’re part of a larger organization, you sometimes have the built-in support by way of ghostwriters, SEO experts, graphic designers and website developers. If you don’t have access to these skill sets, you can look to freelancers to fill any gaps. In either case, line up your resources early in your process so that you don’t have to spend time tracking them down when you really need them.

Crafting your personal brand around what really matters in the marketplace – expertise – is the first step. In a sister article, I’ll cover how to design the supporting infrastructure you’ll need to really bring your brand to life in the form of content, profiles, and bios. Afterall, a plan is only as good as its execution, which in turn can’t happen without a solidly built infrastructure.

About the Author

Elizabeth Harr, Partner at Hinge, is an accomplished entrepreneur and experienced executive with a background in strategic planning, branding and growth for professional services. Elizabeth co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management.

The opinions and views expressed by guest contributors are their own and do not necessarily reflect those of theglasshammer.com

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Working Parents: Get Rid of Guilt, Blame, Shame and Regret, Once and for All

Supporting new parents

Guest contributed by Lauren Marie

With the rise of social media, the prevalence of judgment on parents has reached epidemic proportions.

This US study found that 90% of moms and 85% of dads feel judged by others, and nearly half of all parents feel judged almost all the time. This constant demand to conform to others’ rules not only undermines a parent’s wellbeing, it also stifles their ability to follow their dreams and create new financial opportunities for themselves and their families.

It doesn’t seem to matter whether you stay home to raise your children, put them in day care, have a nanny or family member caring for them, or something else. People feel they have the right to judge you for any choice you make involving children,

Is there a ‘right’ path for working parents? What if, rather than looking for what the right decisions are, you began to look for what your choices create, and choose what works for your family, regardless of other people’s judgments?

The modern family has grown undefined and can look completely different in every household. The idea that one size can fit all is a little crazy. What will work for you and your kids might not work for another family and that is okay!

Your choice creates awareness

Each choice you make will give you more clarity and direction to inform the choices you will make in the future. Instead of judging each choice as right or wrong, what if you look at the information you gained, and change course based on what occurs as you go? For example, let’s say you try out one day care based on a friend’s recommendation. Your child comes home unhappy, doesn’t want to go back, or cries every time you drop them off. This doesn’t mean that you made a bad choice. It is just more information you can use to make the next choice better and to give you more awareness of what works or doesn’t work for your child.

We think that we must make a decision and hold onto it, for fear that if we change our minds it will mean we were wrong or did something bad.

The capacity to change, to not have a fixed point of view, but rather a malleable reality that can look totally different in any moment, is one of your greatest gifts to the world and to your children.

Without having to hold onto a decision or a point of view, with no need of being right, and a total willingness to change on a dime, would you have to feel guilt or shame? What if you looked at the mistakes you’ve made as a chance to learn and grow and become greater?

Your children learn from watching and modeling you

If you judge yourself, you’re teaching your children to judge themselves too. Instead, have allowance for your choices, even the so-called mistakes, and you will teach your children to have allowance for themselves too.

That doesn’t mean you act without care or consequence. On the contrary, it means you ask questions all the time and choose based on what will create greater change for everyone involved.

Asking questions

When your children are at an age where they can reason and understand, begin asking them what works for them. Ask them where they want to go to school, who they want to play with, which nanny they like best? It doesn’t mean you have to do whatever your child wants, but it will allow them to feel empowered to make choices and gives you more information and feedback. You can also ask yourself questions… “I wonder what would happen if we chose to do: X, Y, or Z?”

What if you became curious again, about everything, the way children are?

Judging never creates greater

Guilt, blame, shame and regret are all based on judgment. Judging someone or something doesn’t make it better. It only locks what you are judging further into place. If you want something to change, you have to make a different choice.

We need to take pressure off ourselves by not looking at ourselves through other people’s eyes and by discovering what is actually true for us. Every time you begin to judge yourself, stop. It is a choice; it is not an automatic. Your point of view can actually become reality. If you believe you are not good enough, you never get it right, you’re a terrible mother … that’s what will reflect back at you.

You must put your kids to bed at a certain time, have limited amounts of “screen time,” read to them, give them appropriate social cues, teach them to play nicely with others. I’m sure you’ve heard all of this and more as the right way to parent and the right way to be a working mom. What you want to start looking at is which of these ‘rules’ are true and work for you and your kids, not just buy them all as real because someone else tells you it is so.

Judgments are not real. Let other people judge you however they judge you, don’t make it significant. You know you better than anyone. Trust in that; trust in you.

If you want to empower your children to love themselves, to trust themselves, and to make good decisions for themselves, you must show them by practicing allowance and trust for you first.

Practice gratitude for you

To truly get rid of guilt, blame, shame and regret, be grateful for who you are in the world, who you are in the workplace, who you are at home. This will start to shift the feelings of guilt and regret. When they come up, focus instead on something you can be grateful for about you. Watch the negative feelings shrink as the gratitude grows. Gratitude and judgment cannot coexist. It’s a muscle you can choose to build, and the more you use it the stronger it gets.

About the Author

Lauren Marie is a Joy of Business facilitator, acupuncturist, entrepreneur and mother of twins. She travels worldwide, facilitating classes and changing her clients’ point of view about life, health and business. Born on the outskirts of Washington D.C., Lauren now lives on Queensland’s Sunshine Coast. A passionate creator and conscious rule-breaker, Lauren seeks to inspire other mothers to see the possibilities they overlook and to embrace every challenge and choice that parenthood brings.

The opinions and views expressed by guest contributors are their own and do not necessarily reflect those of theglasshammer.com

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