Tag Archive for: authentic leadership

Rachael Sansom: Managing Director, Red Havas UK

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Rachael Sansom“As a leader, teams take their cues from you. Everybody has different styles, but people have to feel some sort of essence from you,” says Rachael Sansom. “And in the agency business, that’s also true in terms of the client relationship.”

Sansom speaks to creativity, why Gen Z inspires her, the value of your essential energies and reconnecting to gut instinct.

Motivated By Creativity

With an intrapraneurial mindset, Sansom stepped in to manage the public relations (PR) agency Red Havas in London, when it opened as part of the global network.

“I’m in the game for the love of the people,” says Sansom, who feels working from home has underlined how much this means to her. “Agencies are creative working environments. I’m incredibly privileged to be working with really talented and fabulous people, with strong points of view.”

While managing business and growth, creativity is the core of her personal motivation. The most satisfying part of her work is participating in team brainstorming sessions to ponder creative solutions to difficult business questions: “Creativity can come from anywhere and it can mean different things. It can be creating a campaign. You can be creative in how you manage a client or how you create opportunities for people.”

Sansom notes that the multiple industry award-winning NHS Blood and Transfusion Service’s ‘Missing Type’ campaign, – in which 1,000 organizations removed the A, O and B from their signage and social media branding to bring attention to the ‘missing types’ of donated blood – was catalyzed by the two most junior people on the team.

Inspired by Generation Z

Sansom finds it inspiring that many of the Gen Z junior coworkers have creative outlets and creative side hustles, away from their day jobs, such as designing mobile phone covers. If they’re starting this early, she feels creativity will continue to be a guiding thread through their lives.

She observes her Gen Z team members do not have the same conditioning as Gen Xers, but instead she sees a healthier notion of living in all directions: “They want to look at life in a 360-degree way – they want to work, have a side hustle, do other stuff, travel. Not only is their creativity and entrepreneurship refreshing, but they are also redefining work, relationships and sexuality.”

“I truly think it’s going to be a fundamental generational shift in the dynamics of society,” continues Sansom. “And an interesting challenge for our generation is how can we present ourselves as relevant enough? We have a lot of experience and knowledge, but how do we combine that with what Gen Z is bringing to make something special?”

Showing Respect and Self-Compassion

Sansom feels her moral compass for fairness has been a constant and has built her reputation in both the companies she’s worked in and the market: “I’m very much business is business, but there is no reason why you don’t treat everybody – down to the most junior person – with the same kindness and respect.”

She recommends to be aware not only of the reputation you’re creating through your achievements but also your manner of being, which ultimately becomes credit in the bank with others. She also recommends doing the best you can do while also being realist enough to go easy on yourself when things don’t work.

“You’re not going to be able to win every time, you don’t have to change the world every time, and sometimes things are just what they are,” says Sansom. “So it’s important for people coming up to do their best, and to know if it occasionally doesn’t go how you want, you’re probably still going to be winning 80% of the time.”

Channeling Your Energy As a Leader

Sansom has often been complimented on her bubbly energy and enthusiasm: “I work in an agency. It isn’t an easy business, and you can’t underestimate how much energy is important if you’re trying to bring a team together.”

Sansom is reluctant to admit that men in the workplace can at times, whether consciously or unconsciously, seem to dampen or discredit the energy women bring to the table. She’s definitely had the experience of being told she’s too emotional, which seeded self-doubt in the past.

“The biggest thing you can do to be successful is to be yourself and not listen to the detractors. Just let your light shine.” She confesses her own energy could be considered a bit of the “disco is about to start” in spirit – which absolutely has been a boon and a resource to draw on.

“I’ve become more conscious of my own energy as I’ve become older, and that it’s always flowing in me, but you can also learn to use it and channel it,” Sansom says. “If I’ve got to get a team going, I really think about bringing that energy to the table.”

Similar to the Learning & Development field, PR is full of women at entry level but then dominated by men at leadership level. Sansom feels the industry has a long way to go in valuing the differences in women’s more collaborative approaches to business (more focused on connection than securing transactional benefits), as well as accommodating their total responsibilities, since women often remain the primary caretakers.

Being Inspired to The Next Level

One of her “North Star” mentors, Sally Costerton, (who at that time was CEO and Chairman, EMEA of Hill & Knowlton) succeeded in a very male-dominated environment with major power figures and passed onto Sansom the playbook on how to dissect issues and problems. This insight has helped her overcome obstacles and focus on long-term planning.

“Having a mentor that inspires you, and to a certain extent protects you, will help you get to the next level, even if they’re outside of your organization,” says Sansom. “They will help give you the skills that will up your game and that is absolutely key.”

The leaders that truly inspire Sansom have the human touch: “they are as approachable to the most junior person in the organization as the most senior, and mindful of all of their people. They are thinking about how do we inspire someone at junior level? How do we draw the pipeline through, in terms of people, all the way to the top?”

She also values down-to-earth pragmatism and a genuine supportive approach in backing the team in taking risks, which is a quality she feels is essential to enabling creativity – “the freedom to make mistakes”.

Reconnecting with Gut Instinct

Though it’s not the message she feels she received, Sansom would advise more junior women who want to start a family that it’s absolutely okay to take time out with your kids because you only get that opportunity once.

“Don’t compromise what you want from a family for the sake of your career,” says Sansom. “We need to remember our job is there to fuel our life. It shouldn’t be your life itself. It’s going to be fine it you stop for a bit, if that’s what you want to do, and you will be able to come back.”

Recently Sansom has been reading philosopher Alain de Botton, which to her own amazement, has helped her reconnect with her gut instinct and her own boundaries.

“I used to lead more from my gut instinct, but being in a more male-oriented industry knocked some of that out of me, and I learned to trust my gut instincts less. I trained myself to be more rational than I was emotional,” reflects Sansom. “What reading his philosophy has done for me has made me understand that so much of my gut feeling is right, and I should go back to relying on it more, because at this point, my gut feeling is also being fueled by 25 years of experience.”

Amidst the chaos and trauma of the pandemic, Sansom also feels more people have come to the heart of the matter in their lives. She has taken to wild water swimming, loves art galleries and enjoys beautifying her home – and speculates her own creative side hustle (à la Gen Z) would be renovating old houses with recycled materials.

By Aimee Hansen

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15 Tips For Elevating Your Leadership Mindset

We’ve rounded up some of the most acute advice on elevating yourself to a leadership mindset, from the women leaders we’ve interviewed in our Voices of Experience leadership series this year.

1. Don’t Shy Away From Hard Truths

“To be a good leader, you need to be able to cheer your team on with all the good stuff. But to make changes and keep progressing, you also need to be willing to address the challenges and difficult matters,” notes Marcia Diaz of PGIM Real Estate. “I think people appreciate direct and honest feedback and ‘knowing where they stand.’”

2. Let Go of Certainty

“Women have a tendency to be very certainty driven, and they end up not taking as many risks and opportunities. It’s like that quote ‘doubt kills more dreams than failure ever will’,” says Monica Marquez of Beyond Barriers. “Women need to be much more open to taking the opportunity and embracing just-in-time learning, so they don’t rob themselves before they try.”

3. Keep Personal Fulfillment As a Priority

“Someone once told me that when your career takes off, something else is going to suffer. For a long time, I was convinced that you have to work very hard while other things would have to take a backseat,” says Anna de Jong of PGIM Fixed Income. “You are actually more successful when you understand what is really important to you and cultivate personal satisfaction, as well.”

4. Set Your Vision Ahead

“The more senior you get, the more you are responsible for steering and being able to see around the corner and anticipating the different challenges that you’ll face along the way,” says Katherine Stoller of Shearman & Sterling. “You get more experienced at identifying the problems you may be seeing tomorrow.”

5. Broaden Your Circle of Concern

“When I was subsequently promoted…I remember asking myself: am I willing to fight for my team, even to the extent that I may compromise my job? Am I willing to fight for my team for what is right?” say Geklang Lee of PGIM Real Estate, Asia-Pacific. “Only when I was prepared to do that, did I accept the role.”

6. Lead With the Space For Growth

“When you are hands on, you do things a certain way and tend to believe others should do it the same way. But people have different approaches, and it takes time to admit to yourself those approaches are fine, and so are the consequences,” says Silke Soennecken of Commerzbank New York. “You are supporting the growth of people by allowing them to also make mistakes. You’re going to support and guide them, but there’s purpose in delegating and giving others the opportunity to grow and shine in their own way.”

7. Don’t Just Manage, Inspire

“I would rather be a leader than manager. To be a good leader, you really do have to have a vision, a mission. I want people to feel inspired to get on board with what we’re doing and feel purpose and connection,” says Erika Karp of Pathstone. “Management is structural and systems and measures and accountability are critical. But I don’t love management as much as I love leadership.”

8. Model A Leadership that Gives Power Away

“One thing I learned through my community organizing training with Midwest Academy is this idea of leadership: that giving power away is how you grow a powerful movement,” says Caroline Samponaro of Lyft. “I focus on imparting that message to those I manage: how are we giving away power to build a strength of team and community that can be that much more successful?”

9. Know Your Network of Influence

“People often want to go directly to the key decision maker and say ‘get to know me’, but if you get to know the influencers of the key decision makers, you become an influencer in the organization as well,” says Natalie Tucker of Radioligand Therapy. “When joining an organization, this is a good first step for those who are more introverted and looking to quickly create positive impact on the business because you’re able to have honest dialogues on key matters. It’s about reading the organization, and learning about its people – not their title, but who they are, and their communication networks. Once you understand the communication network of an organization, you can navigate it well.”

10. Invite Being Challenged

“I’m completely open to, and actually encourage, my team telling me when I’m wrong. I invite them to convince me that I’m wrong. I love that!” says Grace Lee of S&P Global. “I want us to have the best ideas, and that’s only possible when we are all contributing, debating and challenging each other.”

11. Stay Grounded In Yourself

“Some people would say you shouldn’t necessarily point out or emphasize the difference,” reflects Nneka Orji of Morrinson Wealth Management UK,“but I think it was so helpful in terms of me knowing who I was and who I am, and being true to myself. Of course I wasn’t always as confident in this respect and I’ve grown a lot since, but being comfortable in your own skin, in terms of your own history and culture, is critical. As long as you know who you are, you know your motivations, your boundaries and you make decisions in line with these.”

12. Diversify Your Personal Board of Directors

“I realized the people I go to often are very similar to me, so when I go to them for advice, they’re probably going to give me what I want to hear,” says Leah Meehan of State Street. “So I have one person on my board who has been a friend for a long time, and he tells me ‘how it is’. He does not hold anything back, to the point it sometimes upsets me, but he’s helping me to move ahead; I need more of those people, to diversify my board.”

13. Stand Tall in Your Value

“The biggest thing I think I took away from mentors and coaches over the years was to learn to give a value to myself,” says Beverly Jo Slaughter of Wells Fargo Advisers. “External recognition is a wonderful thing, but we all have to learn to give recognition to ourselves, to recognize when we have done well, to celebrate our value and feel confident that we bring it to the table.”

14. Come From an Intrapreneurial Mindset

“So as I think of being an ‘intrapreneurial executive,’ I bring that same sense of acting like an owner to the organization I work for. I’m going to be constantly thinking about ways of improving the business,” says Linda Descano of Red Havas. “I act like I own it, as if it’s my investment. It’s working with that same sense of responsibility and drive to make it grow.”

15. Foster a Longterm Perspective

“It’s a long career and so easy to get wrapped up in the here and the now, especially when you start out,” says Emily Leitch of Shearman & Sterling. “But you really have to remember — when you feel overwhelmed, when you’re in a transaction and it’s all-consuming — you have to be able to ride those waves and think from a long-term perspective.”

By Aimee Hansen

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Embracing Culturally Relevant Latina Leadership

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Latina LeadersTheglasshammer is celebrating Hispanic Heritage Month 2021 with profiles of Latina leaders and feature themes.

When we look at the numbers among corporate leadership for Latinx executives, little has quantitatively shifted, but what is finally evolving is the talk around the journey: towards valuing culturally integrative leadership.

Latina Style called out the Top 10 Corporate Latina Executives of 2020, included Agnes Suarez, President & CEO of AIG; Leticia M. Sanchez, Executive Director and Market Director of Banking at JP Morgan Chase & Co. Customer Bank; Luz Esparza, Managing Director, Los Angeles of Accenture; Patty Arvielo, Co-Founder and President of New American Funding, and Patty Juarez, National Diverse Segments Director, Commercial Banking Group, Wells Fargo & Company.

But among 16 current Hispanic CEOS of the top S&P 500 companies, women hold none of those positions. Between 2000 and 2020, Latinx have made up only 36 of new Fortune 500 CEO appointments, and there’s been 41 Latinx CEOS, with only two being women.

While calling out Latinx tech leaders, Latin America Reports points out that Latin America itself has been now birthed 17 unicorns, 14 of which have developed in the last three years, and mostly in finance, insurance, and real estate.

Nit Reeder of Ernst & Young notes that Latinx entrepreneurs are leading the start-up scene, with over 40% of Latinx entrepreneurs being millennial and Latinas starting up businesses at five times the rate of their male counterparts. But the same time, even as far back as November, Covid-19 was closing a third of Latinx-owned businesses.

And in a broader glance of the Latinx working population, a recent Aspen Institute report emphasizes integration of the Latinx workforce into the digital economy—as the group highest at risk of digital displacement from automation.

Gaps in Both Perception and Opportunities

The IBM Institute for Business Value published a survey report called Untapped Potential: The Hispanic Talent Advantage, based on 1000 Hispanic leaders offering their perceptions on the opportunities and lack thereof in the corporate workplace during a 33 hour virtual jam session.

When it comes to perception of the Hispanic community, only 16% of participants felt the community is unified and nearly nobody (2.5%) felt the perceptions of the Hispanic community reflect the reality.

They found 41% of Hispanic executives say they benefited from formal mentoring or training but only a quarter of junior managers felt they had access to mentoring programs and only 31% had access to workplace training.

Only 1 in 5 felt empowered to overcome the professional challenges they faced.

The experience of prejudice or feeling they needed to work harder was very prominent. 87% of all participants had experienced racial prejudice, and 63% had experienced prejudice due to accent, language or speech pattern. 63% of the participants felt they had to work harder because of their Hispanic identity and 82% of Latinas felt they did not get the respect they deserve. Latina women were also more likely to cite discrimination based on gender (78%) than white women (67%).

Among the senior leaders, they were most likely to give value to strong communication skills, personal organizational skills, and business savvy in terms of capabilities that supported their success. “Success” was most likely to be defined as both “achieving financial security” and “creating positive change”.

The report notes that a key gap was between the value that mentorship had played in supporting the more senior Hispanic leaders and the lack of mentorship reported available in the perception of the junior managers aspiring to leadership, urging companies to create a hiring advantage by cultivating more mentorship and sponsorship opportunities for young Latinx talent.

Latina women with sponsorship earn 6.1% more than those who lack sponsors, and early on, it can contribute to more stretch assignments and promotions.

Culturally Relevant Leadership Development

Whereas misperception of identity and feeling penalized for it are brutal headwinds to face in the corporate environment, there is increasing encouragement for Latinas to focus on turning this to your advantage.

Recent qualitative dissertation research entitled Recognizing La Cultura: The Experience of Cultural Scripts in Latina Leadership out of the University of St. Thomas, Minnesota found that in different ways, cultural identity and firsthand experiences can be catalytic in informing leadership approaches and trajectories.

Cultural scripts included:

  • familismo: the importance of close, protective, and extended family relationships
  • marianismo: gender roles according to which women are expected to be selfless, self-sacrificing, and nurturing
  • personalismo: creating personal and meaningful relationships
  • colectivismo: the importance of belonging to a group and recognizing the needs of that group
  • respeto: high regard granted to persons because of their formal authority, age, or social power
  • simpatía: promoting pleasant interactions and positive relationships, while avoiding conflict and disharmony

Based on her findings, Patricia E. Conde-Brooks, the dissertation author, emphasizes that “culturally relevant leadership development needs to be encouraged in the Latino community,” meaning the integration of cultural assets as fuel in the leadership journey.

She found that Latina leaders sustain a strong cultural heritage, and that leveraging the positive aspects of these cultural scripts not only fosters pride and empowers Latina women, but can be leveraged as important leadership assets in your toolbox.

At the same time, overcoming the inhibiting influence of marianismo is part of the journey for some Latina women. And while self-promotion is often felt to go against the cultural grain, a survey into women’s fear of self-promotion found that “African American (44%) and Hispanic (47%) women are far less likely to downplay their strengths and abilities than white (60%) women”: influenced by their generally younger age profile.

One organization tapping into social and navigational cultural wealth to accelerate Latina women to the C-Suite is LatinaVIDA, whose mission “is to empower and equip Latina professionals to overcome systemic workplace barriers through culturally relevant leadership programs.”

Drawing from the key traits that define many successful Latina leaders, the organization focuses on fostering Visibility (getting noticed for your talent and leadership), Identity (strong comfort with personal and cultural identities), Determination (holding your personal vision despite challenges and barriers) and Action (a willingness to step up and take responsibility of all facets of your life).

LatinaVIDA offers a number of programs and events, including culturally relevant peer-to peer empowerment, mentorship, collaboration and leadership development.

By: Aimee Hansen

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