Tag Archive for: Advance women

Emily O’Daniel, CFA; Vice President, Intermediary and Retail Specialist; PineBridge Investments

Emily O'DanielWhen you start from the bottom and move up, it can be hard to figure out how to make your way, says Emily O’Daniel.

The best strategy is to always be willing to take on responsibilities and be vocal about what you want. “People can’t read your mind, so ask for opportunities and get more comfortable saying no to requests that no longer fit in your job description if you are spread too thin..” 

And she adds, it’s hard to know what roles are out there and “what you want to be when you grow up” so you always have to ask questions, attend conferences and do your research to  find out what other jobs are like in order to determine what suits you best. 

A Growing Company, A Rising Career

That can-do spirit has served her well.

Spending her whole career with one employer has been fulfilling for O’Daniel, if a bit unusual in her generation, she points out. However, it’s given her the chance to wear many hats and take on diverse roles, all at one firm. While she had been offered a position at PwC following an internship in forensic accounting, she liked the possibilities she was offered at PineBridge as she believed working at a smaller firm would be more fruitful and lead to more opportunities faster. 

Her first position was as the only analyst covering the Americas institutional sales team.  After gaining some experience supporting the larger team as the sole analyst, she asked take on a specialized role within the intermediary & retail team  —an area she deliberately chose since it was a channel she knew the least about so the learning curve was steep.  That channel has grown since then, as has the company, with four analysts now on the sales team.  

Eventually O’Daniel was promoted into her own sales role and for two years has been an independent sales woman focusing on identifying new business.  In addition, she supports the firm’s sub advisory business, which she says is much like being a teacher. “You’re working with clients and helping them understand the investment strategy we’ve developed. Often it can be easy to get stuck in your day-to-day job and not see the end result so it’s rewarding to have insight direct impact as you watch people save for retirement and know you’re helping them.” 

However, in terms of the professional achievement she is most proud of so far, it doesn’t even have to do with that rapid ascension, but rather in earning her CFA designation, given the challenge inherent in the three-level test, where each level only has about a 30% pass rate. She was able to juggle that massive responsibility with working full time, but she believes that accomplishing that has made a big difference in her career. 

Strong Mentors Support and Teach

When O’Daniel began her career, she had expected that the corporate world would be far more competitive in terms of interpersonal relationships, which would make it hard to be yourself, especially as a novice. She has been pleasantly surprised to find that while there are all kinds of people, , by and large people have been friendly and helpful. “Even when I am in meetings with competitors, you get the sense that people want to collaborate and be friendly.”

She has been fortunate along the way to have had several role models—starting with her father, who was in sales and reminded her to always find the fun in what you’re doing. “If you like what you’re doing, you’ll be better at it,” she says, adding that he also taught her that cutting corners is never the way to succeed.

In addition, she was inspired by a women with whom she interned, who ran a successful business while maintaining a caring and kind demeanor. And she’s learned from many other colleagues, both male and female, informally and formally, through the robust mentor program PineBridge offers where you are matched annually with someone new. She says her PineBridge mentors have not only given her great advice, but advocated for her. “It’s been a great way to gain exposure to people outside of my group,” she says. 

O’Daniel is also active in a recently developed PineBridge Women’s Network, which is an internal resource group to network and talk about challenges in professional and personal development. And, she’s a member of an external group, the Defined Contribution Institutional Investment Association (DCIIA), that is currently focusing on diversity and inclusion.

Since her role is largely numbers driven, outside of work O’Daniel enjoys exercising her creative side, from knitting to painting, making jewelry and handling any number of DIY projects. In addition she enjoys spending time with her family, frequently traveling to visit them in the Washington D.C. area.

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Voice of Experience: Raquel Rosenthal, CEO of Digilant

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Believe in yourself, be hardworking and tenacious, advises Digilant’s Raquel Rosenthal, but never forget that determination is a big part of success.

“Don’t let the little stuff get to you, but keep looking at the goals with your eye on the prize,” she says, an attitude that she attributes to her sales background.

“When you’re young and on a superstar path, you want to get there quickly, but you need to continue to work on yourself. With any blip, I kept focused and realized that even if my time wasn’t now, it was coming.”

Riding the Wave of Transformative Technologies

That determination has given Rosenthal a front row seat to the transformation of the digital world over her career. In college she worked at her campus radio station as a sales manager, then got a position at a local publication called the Advantage where she worked for a year before starting her own publication, which she ran for four years. “While I started on the traditional side, I focused my career on the digital advertising industry and emerging markets. I have always been entrepreneurial, which has shaped me and how I’ve grown my career,” she says.

While she loved advertising and selling, when she started her career at DoubleClick, a company acquired by Google, she realized she had found her passion. With the digital industry just emerging,it was an exciting challenge to work with large companies to convince them to pivot their marketing budgets. She held management roles at other tech companies, including Belo Interactive Media and dataxu, and then seeking a new challenge, she joined Digilant in 2011, ascending from Senior Vice President of Sales and Chief Revenue Officer to CEO.

“I feel very fortunate to have been part of this emerging field,” she says, adding that while she is proud that she’s been able to switch gears from being a contributor to becoming a CEO, even more so she considers herself a “turnaround” CEO. “I was able to leverage my revenue mindset and take the company from where it was losing money to today, where we are headed into our third consecutive year of growth,” she says.

Always on the forefront of emerging trends, Rosenthal closely watches the current landscape within the advertising space, where there’s been a merger of adtech agency services and consulting. “It’s significant when companies with that financial prowess enter the space, so we have been focused on retooling our company to ensure we can compete alongside the larger companies.”

Along with that, Digilant is focused on eliminating siloed data within organizations and the industry to help create a seamless customer experience. Rosenthal states, “we are shifting to a single source of truth to help understand how the consumer is looking to get their data and how analytics can help us improve the consumer journey.”

A Growing World of Opportunity

Looking at the talent landscape, Rosenthal sees many more opportunities for women in middle management and leadership positions than when she started, and although there are still fewer women than is ideal, she feels optimistic about what lies ahead. Using her own company as an example, Digilant has four women in executive leadership positions, attributed to recent growth.

With a focus on diversity of gender and culture, they have implemented “Women and Wisdom”,a monthly discussion group that covers a diverse array of topics, from gender roles to climate change, all chosen by women. A robust mentorship program is also key to helping elevate women.

Rosenthal believes it’s important to stay focused on your work, but in order to bring your best self to work and position yourself for success, you also have to focus on yourself. She says, “it could be walking the dog or reading a chapter every day, but you have to have something that helps you decompress and get away from work to bring that fresh mindset that breeds creativity.”

She definitely takes her own advice, including a daily three-mile walk with her dogs and setting aside time to read books on managing, such as Radical Candor and Good to Great. “People are in constant evolution, including myself, so I love to focus on those topics that will help both myself and the company.”

 

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A mutually beneficial approach to engaging men to advance women

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Elegant leaderMuch of what I read about advancing women’s careers has been from the perspective of women. Although this is an important dialogue that we must continue, we are all—women and men—responsible for maintaining a diverse, inclusive culture. By bringing men—especially business leaders—into the conversation, we can reach the best possible solution, so that everyone walks away from the table feeling like they have gained something.

As part of my role at PwC, I lead a series of dialogues with our male leaders that aim not only to educate but also to provide a forum for talking candidly about the challenges they face as they work to strengthen the sense of inclusion our professionals feel in our firm. Bob Moritz, PwC’s chairman and senior partner, has set the tone at the top by prioritizing diversity and inclusion; creating lasting change, however, this requires that all our partners, principals and staff participate in bringing that vision to life.

We have made significant progress, but this journey requires patience, courage and the ability to communicate across differences. In a negotiation, when the parties stop communicating, the process can break down.

Before I delve into what men stand to gain from supporting the advancement of women, let’s take a look at a few ways communications can break down and what we can do about them:

1) Failed connections – In their recent New York Times article, “Speaking While Female,” Sheryl Sandberg and Adam Grant examined an unpleasant gender bias professional women often face during meetings: the risk of being interrupted and unheard (although a man saying the same thing will get nods of approval) or the risk of being disliked or considered too aggressive. For example, a male TV producer helped craft a solution (no interruptions during pitches) that made the entire team more effective. Had the suggestion come from a woman, it might also have gone unheard – thus highlighting the important role men can play in recognizing subtle biases and leveling the playing field for women, so all perspectives can be heard.

2) Fear of engagement – All too often, even well-meaning men don’t speak up for women because they fear making a mistake or being criticized. For example, some white males at PwC have voiced concerns about being automatically labeled “the bad guys” during diversity discussions. As another article by Adam Grant pointed out, individuals struggle to speak for or help groups with which they don’t identify. That changes once the individuals feel they have a vested interest. Helping men and women build stronger relationships and identify opportunities for mutual gain, such as through candid and collaborative dialogues, can be a big part of the solution.

3) Questioned intent – I’ve also heard from well-meaning men that they sometimes feel that women resist their efforts to reach out. Women either did not realize assistance was being offered or they wanted to prove they could do it on their own. We all need to be more attuned to those around us and give them the benefit of the doubt. And men may need to re-examine their approach to help make sure that it is respectful and authentic without the implication that men are here to solve women’s problems.

So with these potential pitfalls in mind, what do men (and the organizations they work for) stand to gain from stepping out of their comfort zone and helping advance women’s careers?

1) Enhanced leadership skills – Investing in relationships and building trust are key leadership skills. When men sponsor and mentor only those who look like them, they overlook important leadership opportunities and alienate potential allies. At PwC, we require our firm leaders to have had distinctive experiences working with diverse professionals, because we believe it will help them broaden their perspectives, while creating a more inclusive environment.

2) Financial success – Many organizations tie leaders’ salaries and promotions to the success of their unit or the overall organization. Several studies show that organizations perform better when women are well represented. PwC’s own research also demonstrates the critical importance of this issue. Bottom line: Diversity drives innovation—a necessity in today’s fast-changing business world. Moreover, when women feel leaders appreciate their contributions and are optimistic about their professional futures, employee engagement increases and turnover decreases—another win-win, particularly given the shortage of skilled talent.

3) Market relevance – In an increasingly complex and global business environment, the ability to work, manage and communicate with people who are different from you is an essential skill. A better understanding of the challenges for women in the workplace can improve men’s interactions with clients and other stakeholders, who increasingly expect cultural dexterity from service professionals. Men who can easily and effectively work and build bridges with diverse stakeholders create opportunities for themselves and their organizations.

4) Personal gain – Like women, many men are more than just business professionals – they are fathers, husbands, uncles and grandfathers. Research from Catalyst shows that gender equality provides significant personal benefits to men, including better health and enhanced relationships with your spouse or partner.

With a lot to gain and little to lose, all men, particularly the business world’s white male majority, need to join the conversation about advancing women. The launch of the HeForSheCampaign’s “10X10X10” initiative, for which PwC is a founding sponsor, at the World Economic Forum in Davos last month, should help take that conversation to a new level, but we as a society still have a long way to go to drive lasting change.

As I’ve learned in my discussions, this change won’t come naturally to all. Organizations need to create safe forums where both parties can share their perspectives and educate their people, because even the most well-intentioned individuals may have blind spots. Women can help bring men into diversity conversations by inviting male colleagues to participate in women’s networking events and encouraging them to act as “allies.” I also encourage my female colleagues at PwC to reach out to senior male colleagues to find common ground. We are often surprised by how much we share in common, and how much both mentors and mentees learn from each other’s differences.

If both men and women can hear each other out and be open to new perspectives, the result can be a winning proposition for everyone in the room.

By Chris Brassell

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