FWA directors will talk about the current economic situation and its ramifications as well as how they came to their positions, through networking, recruitment and specializations.

Contributed by Maureen Frank, Managing Director, Emberin

Become a ‘marketer’ to women

In order to successfully retain and attract female employees, employers have to be successful ‘marketers’ to women. We are trying to ‘sell’ to our female employees the concept that they really want to work for our organization. So how can we do that?

Why not try applying some of the principles associated with marketing to women generally? The concept is the same – how do we get women to buy our concept? Women are the largest customer segment group for retail products and there is a body of research on the rules and techniques that apply when marketing to women. Since women make 80% of all purchasing decisions, marketing to them has become a science.

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837481204_c32a33e794_m.jpgOn Saturday, June 7, 2008, Senator Hillary Clinton finally suspended her historic presidential campaign and conceded that Senator Barack Obama would be the Democratic party’s nominee.

Gone was the poll-tested “strength and experience” rhetoric, as Senator Clinton spoke emotionally and personally about what it meant for her to run as the first woman for president, and how this would affect American politics in the future. Clinton acknowledged that there was a glass ceiling for women’s advancement in politics, and alluded to the role that gender bias had played, both in her campaign and in the media’s coverage of it.

“Although we weren’t able to shatter that highest, hardest glass ceiling this time, thanks to you, it has about 18 million cracks in it and the light is shining through like never before,” Senator Clinton said to thundering applause from her supporters, packed into the ornate National Building Museum, where she once danced with President Bill Clinton at his inaugural balls in 1993 and 1997.
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By: Jessica Titlebaum

“Opportunities are changing,” said Robin Gugick Mayer, a Corporate Bonds Analyst at UBS. “Companies are recognizing a talent pool that wasn’t recognized even just a few years ago and want to tap into it.”

Mrs. Mayer is referring to the pool of talented women who are returning to the workforce after a career break. As an on-ramper herself, she participated in the Career Comeback Program sponsored by UBS and the University of Pennsylvania’s Wharton School to help her prepare for her return.

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Join us for a head start on summer – enjoy the company of colleagues and friends.

This training course training course will show how to:

• Plan and deliver compelling presentations: tuning into your audience’s expectations and building genuine life into your presentation

• Create personal impact: identifying your Personal Impact DNA©, investigating your personality and your natural presentation style

• Control your nerves: channelling your energy – generating authority whilst exuding an aura of calm confidence • Gauge non-verbal communication: reading your listeners’ body language and other subliminal messages and creating strategies to cope with energy shifts.

This course is being held by Christina Ioannidis, Managing Director of Aquitude.

The cost is £187/$369.11 + VAT.

If you would like more information on this course please go to: https://www.womenintechnology.co.uk/resources/impactful_presenter.doc

By: Nicki Gilmour
Six years ago, with the support of the The White House Project, CosmoGirl! launched Project 2024, an initiative to get more young women involved in politics so that we could see a day when just as many women as men run for the highest office in the country – getting beyond gender to agenda. “What’s your point, honey?” puts a new face on political leadership by introducing seven possible contenders coming down the pipeline, while revealing inequalities that still exist today.

I caught up with film-makers Amy Sewell (Mad Hot Ballroom) and Susan Toffler to chat about feminism, leadership and their reasons for making the documentary. They are both highly engaging women and have explored interesting themes in this film highlighting different perspectives such as what children think of equality, having a female president, how father’s want the best for their daughters, and how generation Y is responding to the world around them.
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By Erin Abrams

While the lack of women occupying the role of CEO at Fortune 500 companies and Wall Street firms has been often lamented and debated on The Glass Hammer, a quieter revolution is taking place. Women are ascending to positions of power and influence as Chief Financial Officers (CFOs) and Chief Legal Officers (CLOs) or General Counsel, with increasing frequency. Indeed, a growing trend of women occupying C-suite offices as CFOs and CLOs has led to more women at the top slots of major companies and serving on their corporate boards. For a case in point, look to Erin Callan, CFO of Lehman Brothers, who was recently profiled in a Glass Hammer article.

This phenomenon is not going unnoticed. June 2008 cover story of CFO Magazine “Secrets of Their Success” which surveyed 12 female CFOs to learn more about how they staked their claims to their executive jobs. The CFOs profiled offered some excellent advice to women interested in getting ahead.

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Enjoy the summer weather on CIT’s outdoor balcony while socializing with other women in the commercial real estate industry.

Contributed by Caroline Ceniza-Levine of SixFigureStart

2384964891_e58ea132e6_m.jpgThe typical advice says that you should tell everyone that you are looking. But is that really helpful for management-level, finance jobs? Will people really get leads from their manicurist?

If I could choose between help from my manicurist or the Managing Director of a bulge-bracket investment bank, then of course I would go for the MD. (This assumes you are ready to make your pitch; the MD should not be someone you practice your pitch with.) If access is equal and you are ready to talk intelligently about your search, you should always pick the person who you think is more immediately relevant to your search.
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