We interviewed Mary Matheson, an award-winning British director known for directing character-driven films in innovative ways for social impact. She was recently the lead director of the 10-part 360° New Realities VR Series 10 Young Women 10 Countries. One World, which showcases the stories of 10 young female activists across the world with focus on themes of education and fair access to technology, created for the Meta Quest 2 virtual reality headset.
Matheson is currently directing a multi-platform documentary about the women behind NASA’s Artemis women-led mission to the Moon. Matheson mixes the latest technology (mobile, augmented and virtual reality) with intimate documentary techniques to bring the audience into the heart of the narrative. We spoke to her about creating impact, both through her work and in this new industry.
Q: Tell us about what has driven your career long passion for making films of social impact, especially related to women.
I started out as a journalist cutting my teeth in Latin America (in Venezuela and Colombia) when I was 23 years old, reporting on the Guerrilla War and drug cartels. My passion has always been to communicate between two different people – between characters and the audience. I’ve specialized in foreign stories, often in conflict or post-conflict zones, but what’s interested me most is the stories we don’t hear.
Even if you think about Ukraine, social media has enabled us to hear stories that we wouldn’t normally have heard through mainstream media. When I started out, those things didn’t exist. I was always more interested in what we weren’t hearing and weren’t seeing, and being able to communicate that. So leaving behind straightforward journalism, I began to focus on communication with a purpose and greater objective: communicating what life was like for the people that we often see or hear about from one particular point of view, and I’ve always been interested in sharing the other point of view.
Q: How has Virtual Reality (VR) created the platform of ‘immersive storytelling’?
Immersive storytelling is literally being able to step into the story. Instead of peering through the window into another person’s world, you open the door and step inside.
Virtual reality became another tool for me to use to communicate with audiences and try to convey another person’s experience, so they can understand what it’s like in a country they wouldn’t normally visit. What has been incredible about VR is that it suddenly opens this extraordinary door to a whole world that you can feel you’re part of, rather than just viewing.
For me, that was transformational in terms of both my work and the characters themselves being able to communicate with you, the audience, directly. In a way, as a director, I stopped being the interpreter of the story and became the facilitator between two people.
The 10 Young Women series is a 360° film series- it’s shot like a film and looks incredibly real. You feel like you’re immersed in their world, because you’ve got the Quest 2 headset on and the audio is also 360 degrees, so you’re cut off from your real world environment. Your body and your mind suspend belief, and you feel like you’re in the country with the girl you are visiting. She talks to you directly, usually looking right at you, so you feel like you’re a good friend of hers – and she’s just telling you her story.
In India, due to the timing with Covid, we ended up sending the camera to the young woman herself, taught her how to use it, and she shot the film herself. That episode has an extraordinary authenticity, like a video diary shot brilliantly from her perspective.
Q: How were you impacted by working on the 10 Young Women series?
I now try to involve and co-create the characters in the filmmaking as much as possible, giving them power in the narration of what goes in and what doesn’t. I talk to them about what they would like to do, and it means you get these extraordinary authentic moments you would never expect, and little snapshots of their lives that you wouldn’t normally get if I was imposing my ideas. It’s revolutionized my job. Even as somebody who’s traveled a lot, I’m constantly surprised by reality and the true story.
For example, I was in Germany filming with a young Syrian woman who faces a lot of racism in Germany. I had the idea to have her sitting static and have people walking all around her and use the sound to hear all the words that she hears, hear the racism she faces and feel how she feels. She was absolutely furious with me and said, why should I have to go through this again? She wanted to do it differently. She wanted a very strong image of herself (which ended up being on a bike cycling) and to talk about how supported she felt by her mom, her sister and her aunts. Her idea was to use the ululation singing of her aunts in Syria around her, and it’s such an extraordinary moment in the film.
The technology and this industry is at such a wonderful, innovative and creative place. We all know how to shoot a sequence in a film smoothly and the techniques to use to create a certain feeling, whereas with virtual reality, we’re at the dawn. Even though I’ve done a lot of 360° filmmaking now, I’m still trying out new techniques every single time. So it’s really liberating and very experimental and invites co-creation.
Q: Tara Brach, Ph.D, talks about creating ‘unreal others’ – how when distanced from someone, we project into their world, making them unreal. The more distant a group, the easier it is to do that. What role do you think immersive storytelling plays in making others ‘real’ and creating empathy and compassion?
Even from the beginning of my work, I was really committed to trying to reduce “othering” and for me, this is just such a powerful tool that’s indescribable until you get in there. Once you do, you suddenly feel that you’re there and it does take you to a different level of empathy.
We talk about something called presence, which is like where you feel present in a different place, and the goal for me as a Creator is to make you feel present in that world. That’s what creates the feeling of empathy, or perhaps a different feeling, but it’s strong because you feel that you’re present. There’s examples where the headset technology has even been used to help people with trauma, to help opposing sides come towards agreement through empathy, and in peace building.
Q: How has virtual reality impacted upon and changed your creative process and sensory awareness, as a director and a creator?
Suddenly I have a toolkit at my fingertips that is extraordinary and has multiplied. I am now using techniques from theater and from gaming. I’m 53 years old and I’m not a gamer or technical person – but I’m using gaming techniques all the time now. It’s just blown my mind. I’m learning and using new skills with every experience.
For example, sound is transformational. Because as a director in VR, I can make a sound behind you and you’ll turn and look behind you. So, now you can use sound as a tool to direct your viewer’s gaze.
I have had to also learn about techniques from working with immersive theater – how to draw an audience in and do blocking, a technique that you use in theater and fictional filmmaking, not in documentary. In virtual reality we talk about creating a world you’re setting up for somebody to step into, not necessarily a scene as in film, and I’ve learned about that from working with immersive theater groups.
Q: What would be an example of a gaming technique you find compelling?
I never realized gaming is so extraordinary in the sophistication of their storytelling. It’s complex and layered. Branching narrative is a classic gaming technique I’m using.
For example, I’m working on a project on NASA, about the new Artemis mission, which will put a woman on the moon for the first time in 2024. There’s a main storyline, but you’ll also be able to go off and discover more about the astronauts if you want to dig deeper into their narratives, and then come back to the main storyline.
But there are also other ways of using branch narrative where you take a choice, go down a storyline, and don’t necessarily come back to the same ending.
For example, female director Gaëlle Mourre created this experience called Mechanical Souls, examining the difference between humans and avatars. As the viewer, you didn’t know you were making a choice, but your choices were made by where you looked in the scene. If you looked in a particular direction and were more interested, then the storyline would go along in that direction. Whereas, if you were looking over here at this person, then you’d start to follow a different storyline. At the end of that experience, everybody took off their headsets, started talking and realized they’d had different experiences based on where they’d put their attention.
Another experience I had was in Northern Iraq, where I was creating an experience about the Yazidi people, who were attacked by ISIS in 2014 and lot of the women were taken as sex slaves. The way I branched the narrative was that, as the viewer, you could choose whose perspective you wanted to hear about – whether from the young woman who had been taken as a slave, from her brother who had survived an attack or from the perspective of an ISIS fighter. These were all documentary interviews, but you as the viewer can choose whose perspective you want to listen to about a particular moment in time. And you could go back and listen to all of them, too. That’s not how I would structure a story if I was making a regular film – it would have incorporated the different viewpoints or come from one particular viewpoint.
Q: What further creative possibilities are you excited about in this industry?
I’ve just taken up a job as Professor of Practice for Arizona State University’s new center for Narrative and Emerging Media in Los Angeles. What I find really exciting is helping other people to learn about this technology and making sure they understand what they can do. I’ve had students build completely different immersive experiences. It builds on my knowledge, and then I say see what you can do and they go off and do something extraordinary.
I love film, so I personally get really excited about photo-real stuff. Animation and CGI are dominating the space, but photoreal is getting there, little by little. It’s not going to be long before you can have holograms in VR that will be live – you’ll be able to talk to somebody in Kurdistan or Northern Iraq, in photo-real 3D embodiment.
Another passion of mine is getting this technology out to the underrepresented voices. It’s about making sure that those people have access to the technology and there are no obstacles in the way. That’s often what the problem is – not that people don’t want to or don’t know how to do it – but that they’re blocked. We just need to make sure the obstacles aren’t there. Maybe not everyone can afford a headset, but we can make them available, such as in libraries or community centers, so there’s not a block to entry. We’re in the middle of working that out at a grassroots level in LA.
Q: What are the opportunities to create more equitability of voices in this industry?
We’re right at the start, it’s a whole new medium, and we can set the new rules. For example, I’m passionate that this is not for young people, but everybody. Why shouldn’t women in their fifties do this? There’s a lot of cultural prejudice against middle-aged women, that we won’t be able to keep up with technology. There is a myth around VR being techy or gaming, that it isn’t our world, but actually why shouldn’t it be? We can simply use it for what we want it to be.
In terms of diversity, equity and inclusion, what’s really interesting for me is who’s creating and distributing these narratives? How do we, early on in this game, meaningfully create an industry that is equitable? How do we really change the structure so it becomes an industry that has proper representation? It’s still white and male, and there’s yet also a strong female directing presence. But where the money goes is the big thing. When it comes to venture capitalists and female run businesses, that’s where we’ve got to really put in a lot of work – both bottom-up and top-down.
From the bottom up, that means looking at the big companies – who they’re hiring, who they’re giving internships to. Looking at people’s potential as opposed to necessarily their qualifications is a really interesting and different way of hiring people, not necessarily through traditional routes. It also means making sure funding, not only venture capitalists, but other types of funding both within business and also foundations, goes towards women, BIPOC communities and other marginalized voices.
We have an opportunity now to ensure that it’s really a representative industry that is being created and built in a way that reflects society, so it’s not one singular point of view that we’re seeing. That’s what I’ve always been excited to be a part of, and the possibility I see here, too.
Interviewed by Aimee Hansen
Op-ED: How to Navigate Your Career as a Working Mother in Technology
Career Advice, Career Tip of the Week!, Life HacksWith just 27 percent of female representation in the science, technology, engineering, and math (STEM) industries, women are underrepresented. Mothers who remain in these fields are even fewer, with 43 percent of women leaving full-time STEM employment after their first child (PNAS). Since women in tech studies report that $12 trillion could be added to global GDP by 2025 with a more gender-diverse workforce, where balanced contributions can lead to the creation of workplaces in which “employees feel safe to innovate, knowing that their unique experiences and contributions are valued” (JAB), there are compelling reasons for change.
As mothers in tech, what can we do to overcome the obstacles, and rise above to thrive in our careers, rather than only survive?
Here are three key steps to navigating motherhood and their STEM careers:
By being confident, seeking out allyship, and practicing benevolence, mothers in technology have a greater chance of breaking down barriers and invoking change. With more mothers staying in technology, a more inclusive environment will emerge that sets the precedent for future generations. So, while the day-to-day routine of a working mom may feel like a circus act, continue to show up. Persist. Persevere. Your efforts are part of our movement to change the future for our daughters and their allies.
Other resources to nurture and inspire your journey that we often use include:
About:
Sabina M. Pons is a management consultant whose focus is on driving revenue protection and growth for technology companies. In her 20+ year career, she has led global corporate teams, managed multi-million-dollar P&Ls, and built teams from the ground up. Now, she serves as the Managing Director of the emerging management consulting company, Growth Molecules.
With a master’s degree in Communication, Leadership & Organizational Behavior from Gonzaga University and a bachelor’s degree in Communications from the University of Southern California, Sabina is passionate about igniting corporate transformational change. She also sits on several boards, participates in many mentorship programs, and recently obtained a First-Degree Black Belt in Taekwondo. Sabina resides in Orange County in Southern California with her husband, two young children, and Goldendoodle dog, Riley. Pressing ON as a Tech Mom: How Tech Industry Mothers Set Goals, Define Boundaries & Raise the Bar for Success is Sabina’s first book.
Louise Carroll: Partner, Real Estate, Katten
People, Voices of ExperienceCarroll talks about her experience as former New York City Housing Preservation and Development (HPD) Commissioner, leveraging her differences, using her voice, and navigating the complexities of the law to find innovative win-win solutions that have helped deliver nearly a quarter-million affordable housing units in the city’s 59 community districts — one of the most expansive affordable housing plans in U.S. history.
Hands-On Career in Creating Affordable Housing
Born in the U.S. Virgin Islands and raised in Saint Lucia, Carroll attained her undergraduate degree in Wales, acquired her MBA in England and worked as a senior executive for a German ship-owning and brokerage company in Cyprus before entering Tulane University Law School. She began her legal career serving as a transactions attorney for the business law division of the New York City Administration for Children’s Services, followed by prosecuting public officials who violated New York City ethics laws, and advising on real estate projects and housing programs and policies, as well as drafting zoning and tax statutes. Over a 20-year public service career, she worked her way up to the General Counsel role and then became Commissioner of the largest municipal housing agency in the country.
At the time, Carroll had no idea how gratifying working with the affordable housing industry would be. She recalled the first time she went to speak to tenants in a supported housing residence in Times Square, in which HPD was a government partner on the building renovation. She saw how much the project affected and changed how the tenants felt more positively about their current life situation, and gave them not only a safe and affordable place to live, but also inspiration and hope at the potential of what might lie ahead in their lives.
“When I look at all those massive buildings on Riverside Drive, or Hudson Yards, all along the Greenpoint waterfront, I can say, ‘This is my building, this is my building, this is my building,’” says Carroll. “I have managed to put low-income tenants and families in some amazing buildings throughout the city, next to good schools and great access to transit. It took a great deal of work —drafting and revising legislation — to make these projects happen. This industry can be so complex, because there are so many different players and different laws, that just finding a way to do it over and over was both amazing and fun.”
Navigating Complex Win-Win Solutions
Carroll prides herself on her ability to listen to many sides, navigate diverse interests and find the best compromise or solution. “In good negotiating, you have to understand the viewpoint of the person across from you — what it is they’re trying to achieve. You have to listen and have empathy, and make sure people understand the parameters of where you can and can’t meet them and why,” she says.
Carroll met Katten partners Ken Lore and Martin Siroka when they were working together on many mixed-income housing developments. “I knew they were clever lawyers who were able to problem solve on really difficult issues, so I’ve respected them greatly over the years,” says Carroll, who herself joined Katten in March.
As Commissioner of the NYC HPD department, Carroll worked directly with Katten on real estate deals that had a combination of low-income housing tax credits, tax-exempt bonds, and other innovative financing structures, each with complex requirements and regulations. “What I loved was that every time I did a deal with Katten, we improved the status quo by making new changes that accommodated the private lenders in a better way. There are often cookie cutter deals in city government, but that was not the work we were doing together,” she says. “Instead, we tackled the intricacies of laws to figure out how to make them work best for every stakeholder involved in the project. Finding solutions to those incredibly complex problems was personally gratifying and provided housing to so many communities.”
When her public service career was winding down, she considered whether to work for a not-for-profit organization or take a post at a law school, but realized she wanted to continue working on impactful deals. “Some people could do the HPD commissioner role as a figurehead job, but that’s not how I did it. I read every piece of legislation. I was there for every policy draft and every brainstorm. I formed the working groups,” Carroll says. “I knew that finding a job that could compare was not going to be easy, but this role with Katten offered me the opportunity to work on affordable housing projects in the way that I love, and to contribute to the firm’s widely renowned practice.”
At Katten, Carroll’s practice focuses on affordable housing and community development, mixed-income housing, public finance and government relations. She is highly regarded at the firm for her experience and capabilities to guide clients through the financial and legal complexities of housing projects.
Leveraging Her Difference
“I went to an all-girls Catholic school, where the nuns told us we were as good as anybody. That’s, in part, why I’ve always spoken up,” says Carroll. “I understand the stereotypes or expectations when a woman is in the room — how we’re expected to speak, defend our work, or refrain from speaking in an authoritative way — and I’ve told myself, ‘None of that applies to you, because you weren’t born and raised in this culture, so you’re going to embrace the otherness.’ So, I speak up, respectfully and never rude, but I have to speak.”
Carroll leverages her experience and seniority to advocate for others. “When I see people not speaking up or being silenced or pushed out, I step into that space and say, no, I would like to hear what this person has to say,” she notes.
While Carroll was warned the commissioner position would be an outward-facing job, she couldn’t have prepared for just how much moment-to-moment adrenaline would be involved and how she would need to transition from a naturally shy person to an extrovert.
“As Commissioner, I was constantly on the move, interacting with many different people in sometimes challenging circumstances throughout the day. I might start the morning with a press conference, go to a 50-person meeting to solve problems around affordable housing, switch to working with my policy team on rewriting legislation, and then shift to being present for heated phone calls with city council members,” recalls Carroll. “I learned to put my game face on and step into the moment, whatever it was. Sometimes that meant winging an impromptu speech.”
No Task is Insignificant
Carroll credits her grandmother for inspiring her lawyer deal-making mentality of getting things done. Her grandmother instilled in her at a young age that no matter how big or small a task, you do it well.
“Everything you touch, you have to do the best you can — even when you’re not leading the team, and are just a part of the team,” says Carroll. “Before I became commissioner, I was the attorney that people could call at 11 p.m. and who would send the agreements back at 3 a.m. People started to talk about my work and every time I got a new challenge, even when they were difficult challenges, I would aim to make things better — and that kept me moving forward.”
A decade ago as a new mom with a rising legal career, she made it home from work for bedtime, and then started working again — knowing it was important to her advancement. “We all have adversity in some way,” says Carroll. “There are real issues, such as childcare. There are also times and places to address it, and how we handle our adversity is as important as the adversity we face.”
Married for nearly twenty years, Carroll has one 10-year-old son and enjoys watching him play travel ice hockey, a sport off her radar growing up as a Caribbean woman. Her sport of choice: tennis. She completes twice a week against tennis pros — and, sometimes, she wins.
By Aimee Hansen
Avoid These Four Leadership Failures To Retain Employees Through The Great Resignation
Career Advice, Career Tip of the Week!, NewsWorld-wide, leaders are grappling to understand what is fueling ‘the Great Resignation’. Also known as ‘the Big Quit’ and ‘the Great Reshuffle’, this is an ongoing economic trend in which employees have voluntarily resigned from their jobs en masse since early 2021, primarily in the US.
Research into this phenomenon that is wreaking havoc in the employment world suggests that many people are rethinking their careers, seeking a better work-life balance, facing up to long-endured job dissatisfaction, and preferring the flexibility of remote work.
As ‘the Great Resignation’ unfolds, there has never been a more important time for business leaders to think smart to ensure their work environment appeals to the post-Covid generation of workers.
Here are the four fundamental leadership failures that drive good employees away. Recognizing and rectifying these leadership failures will provide women leaders with an edge to help them retain good employees amid a mass exodus.
Rectifying leadership failure 1: Treating employees as the primary customers
The first crucial leadership failure is not recognizing that the employee is actually the primary customer.
Employees are initially drawn to work for a company because of various reasons, such as the company’s reputation. Ultimately, however, good employees stick around because of how well a company looks after them. Employees should therefore be treated as the primary customer. This means that each employee should be treated, cared for, managed, and responded to in a way that is consistent with how the company wants its customers to be treated.
Not only does it set a good example to manage employees this way, but it also increases one of the most important assets of any company: credibility, and the trust it brings. Employees want to work with and for a company that they can trust.
Rectifying leadership failure 2 – Recognizing leadership is not management
Another crucial leadership failure is not recognizing the difference between leadership and management.
Most companies have a management culture, which is not the same as proper leadership. Management is important and is a part of leadership responsibility. Managers have to make people follow, but leaders make people want to follow. Managers bring about compliance, but what leaders are able to create is buy-in, and this increases the likelihood of employees bringing their best self to work.
Recognizing the difference between management and leadership not only increases the likelihood of recruiting and retaining good employees, it also increases the chances of having a team that gives their best effort and go beyond the regular call of duty.
Rectifying leadership failure 3 – Realizing valued compensation is not just financial
The failure to recognize that finances are not the only form of valued compensation is a third common leadership failure today.
This is a recent development and is clear when considering the work patterns of the Millennium generation. This is the first generation in some time that does not out earn the previous generation. And it’s not because this generation is not capable or competent, but rather because they value some things more than money, such as flexibility, being part of something bigger or being valued as individuals.
Whereas paying employees so well that they tolerate toxicity in their working environment – often called ‘golden handcuffs’ – may have worked in the past, but will not work in the future.
Rectifying leadership failure 4 – Recognizing that EQ is the IQ multiplier
Last, but certainly not least, is the leadership failure of not recognizing that EQ (Emotional Intelligence) is the IQ (Intelligence Quotient) multiplier, especially now during ‘the Great Resignation’. It’s not that employees are avoiding work, or that they prefer to stay at home, but rather that many have had a glimpse of what it’s like to work in peace and don’t want to return to a toxic work culture.
For this reason, building Emotional Intelligence is a core leadership competency. Fortunately, building EQ is possible, and requires attention to each of the four qualities of EQ, briefly described below.
The four qualities of EQ
In a post-COVID work world, dominated by ‘the Big Resignation”, being an emotionally intelligent leader – able to manage yourself and others – is key and critical to recruiting and keeping good employees.
By: Dr. Dharius Daniels is an emotional intelligence expert, author of Relational Intelligence: The People Skills You Need For The Life Of Purpose You Want, and former professor at Princeton University.
Mental Health Month: Racism and Women of Color at Work
Career Advice, Career Tip of the Week!According to a recent survey by Fairy Godboss and nFormation in 2021, one third of women of color planned to leave their workplaces in the next year, with burnout being the leading factor at 51%, followed by different career/greater purpose and salary/benefits tied at 47%. When we dig deeper, “burnout” for women of color is fueled by multiple competing ideas: more work with less appreciation, more discussions about racism without meaningful and effective mitigation of its effects, and greater focus on diversity, equity, and inclusion softened by little measurable progress.
Despite statements about commitments to diversity, the same survey revealed that nearly two thirds of women of color aren’t satisfied with their company’s diversity and inclusion initiatives, with 60% saying their companies are not properly prepared to handle racist incidents in the workplace.
Is it no shock then that merely 3% percent of Black knowledge workers want to return to full-time on-site work, as opposed to 21% of their white peers, and that Asian and LatinX also prefer a hybrid or fully remote work environment.
Many are wondering why, with dominant assumptions centering on the ability to manage home and work harmoniously. While flexibility has in fact brought unintended benefits to many women, especially those with young children, the pandemic has given women of color another gift that’s growing more valuable with time: psychological safety.
According to McKinsey and LeanIn’s 2021 Women in the Workplace study, women of color are far more likely to be on the receiving end of disrespectful and othering behavior, which includes race-based insults or inappropriate comments. These microaggressions, or subtle acts of indignity that communicate to outgroups that they do not belong, can range from judgments about attire or hairstyle, to ignoring one’s presence in a room, to discounting input or decisions, and even tolerating overt acts of racism or gender discrimination.
During the pandemic, Black and brown women enjoyed a respite from race-based offense and trauma. Working from home meant the avoidance of harmful people, conversations, and spaces while still receiving (most of) the critical information they needed to do their jobs.
Racism wears women of color out, literally and figuratively. The emotional and psychological weight associated with bracing for offense, overthinking whether and how to respond to offense, feeling unsafe in the world and consequently at work, and knowing you must work harder to achieve half the credit and opportunity is not only burdensome, but extremely damaging to the mental and physical health of women of color at work.
We can’t afford to dabble in healing. For businesses that desire to thrive into the future, the path forward is multi-dimensional and urgent.
Be courageous and compassionate.
As a leader, you have an opportunity to “show up” for the people with whom you work in ways that help and heal. When harm is inflicted upon their communities, engaging women of color at work with curiosity and compassion helps them feel seen by you. We want to be seen at work, and ignoring racial trauma makes people feel their pain is invisible to you. Failing to make compassionate connections during times of emotional need also chips away at psychological safety, which is key to creativity and innovation, and a precursor to true inclusion. Another way to show up for people is to intervene directly and immediately when you personally witness race-based offense.
Beware of overwork and undervalue.
Many women of color feel overworked and undervalued. In a LinkedIn poll I conducted earlier this year, the comments section overflowed with anecdotes about this very imbalance. Black women have long felt they must work twice as hard as their white peers—a feeling that is validated by Gender Action Portal research that revealed they are evaluated more negatively than Black men, white women, or white men. This “overwork” requirement stands in sharp contrast to the underrepresentation of women of color, who enter the workforce at 17% but hold only 4% of top jobs. Clearly, it is not paying off in greater opportunity. It’s every leader’s responsibility to ensure they are not requiring more proof, more effort, and stronger results from women of color than from others at work, and that you are not seeing some as perpetual “doers” and others as “leaders,” the definition of which is often based on white male models.
Build bridges.
For every practice or process we interrogate, we should build a relationship across difference. Relationships are the great accelerator in the workplace, and while systems matter greatly for sustainable impact, getting to know the people on your team – what they aspire to, what they’re good at, what their concerns are, what great looks like to them – is a powerful way to open doors for others and make them feel they truly belong. Belonging is an antidote to the isolation and trauma racism creates in any given environment and is foundational to racial equity. Your women of color need to know they are not alone, yes, but also that they are an equally valuable member of the team. Women of color, and especially Black women, aspire to higher levels of contribution. The inability to realize career aspirations can erode general optimism and taint one’s belief in their career possibilities.
Racism has long been a destroyer of people and places, and work is no exception. It divides us, harms us, and prevents us from working collaboratively in life and in business. Every leader has an opportunity and responsibility to better understand the roots of racism and how it manifests in your given work environment. Assessing your employee experience is a critical first step. Then, take responsibility for what you learn, and commit to a safer, more equitable future. This is the workplace culture your women of color, and all your employees, deserve.
By: Tara Jaye Frank is a sought-after Equity Strategist and author of The Waymakers: Clearing the Path to Workplace Equity with Competence and Confidence (May 3, 2022). Tara has worked with thousands of leaders at Fortune 500 companies to help solve culture-based and leadership problems. Before founding her culture and leadership consultancy, Frank spent twenty-one years at Hallmark Cards, where she served in multiple roles, including Vice President of Multicultural Strategy and Corporate Culture Advisor to the President. Frank’s work, fueled by a deep belief in the creative power and potential of everyone, focused on equity and building bridges between people, ideas, and opportunity.
Ivy Tsui: Director of Program Management for DE&I, PGIM Real Estate
Movers and Shakers, PeopleTsui speaks to staying open and authentic, asking for sponsorship and embodying inclusion.
From Banking to Inclusion
“I have always been open to different opportunities beginning from early on in my career to now–because where you end up may not be where you thought you would go,” she advises. “Life is a journey and it’s not always linear.” Tsui’s parents immigrated to the US from Taiwan and Hong Kong, and she has learned a lot from their adaptability and unwavering spirit.
Tsui started out in banking after obtaining her dual-major bachelor’s degree in economics and international relations at Wellesley College. Tsui spent the first 14 years of her career at J.P. Morgan, and crossed many different disciplines–eventually landing in human resources–while obtaining her master’s degree in organizational psychology from Teacher’s College, Columbia University. In 2017, Tsui made the move to PGIM Real Estate.
While DE&I has always been an aspect of her HR work, in April, Tsui joined a new team headed by Christy Lockridge–the first Chief Diversity, Equity and Inclusion Officer of PGIM Real Estate–which is focused on advancing diversity, equity and inclusion in five key areas of impact: Talent, Culture, Industry, Investing, and Community. To Tsui, the new role feels like a culmination of her professional and personal experiences, especially as an Asian American woman.
Tsui is passionate about how the work of the DE&I team impacts people directly, and she’s especially energized about building a diverse pipeline of early talent. One of her key programs is the PGIM Real Estate Sophomore Training Program (STP), which gives college students early exposure, training and experience in the real estate industry–an industry that has historically not been very diverse. Tsui noticed the need to introduce real estate to students before their junior year (when students usually apply for internships) and has tripled the number of sophomore interns in the past four years.
“We often see students majoring in real estate because of a family member in the business. STP provides sophomores from diverse backgrounds, who otherwise may not know about real estate as a career possibility, the opportunity to work in real estate asset management.” says Tsui. “Some may not stay in real estate, but it opens a lot of different doors for them regardless.”
Being Open and Authentic
Tsui accredits her openness, adaptability and flexibility to her diverse and varied experiences: “I’ve never strategized about how this or that will bring me to the next level. I’ve been more interested in learning new things–sometimes, you have to take a step back or go lateral to really develop yourself.”
“I’ve always found people feel comfortable to talk and open up with me, and I make connections quite easily, and am able to meet people where they are at, which is quite a valuable skill in the HR and DE&I spaces.”
Describing herself as unconventional and an extroverted introvert, with a quirky sense of humor, Tsui has stayed true to herself and feels she has grown in self-confidence with time.
“One of the biggest pieces of advice to my younger self would be to let go of the fear to share my opinion,” says Tsui. “Early in my career, I was more conservative in offering my perspective and spoke only if I had the perfect comment. I’ve realized it’s okay to not always have the right answer or right idea, but it’s important to use your voice. There is power, value and hopefully impact, in sharing diverse perspectives.”
Tsui encourages mentees to do the same: “It doesn’t matter if you’re a junior level person in a room of more seasoned executives, you’ve been given a seat at the table for a reason and it is in the firm’s best interest to encourage and embrace your perspective. You have valuable things to say, so don’t sit in the background. Use your voice, early on.”
Asking For Sponsorship
Tsui absolutely recognizes the importance of being championed at work. She cites the difference between mentorship and sponsorship as critical: a mentor is someone who provides you with career advice and feedback and a sponsor is someone who directly advocates for you in your career development, whether for a promotion or an opportunity.
She encourages employees to have mentors and a sponsor but while she’s had highly valuable informal mentors, she has never had either a formal mentor nor a sponsor, and never asked for one.
“I think that’s partly because as an Asian American female, we’re taught ‘Just put your head down, work hard, do a good job and you’ll be rewarded or at least you won’t fail. Don’t ask for anything more and don’t rock the boat.’ But that doesn’t work.”
Tsui wishes someone had nudged her towards the advice she now gives: “My advice to everyone, but especially to Asian American women and people of color, is that you have to be in control of your own career and vocalize what you want. Even if it’s uncomfortable, you have to find mentors, formally or informally, and you absolutely need to find a sponsor.”
“I’ve learned that it’s important to be your own best advocate. Communication is key to ensure my manager and leaders in my group are informed of what I’m doing and know what my future interests are. This helps keep me in mind for both additional responsibilities and stretch opportunities.”
Embodying Inclusion
“As I’ve moved up, I’ve felt it’s increasingly important to make sure that all voices are heard. If a few people are dominating the Zoom conversation, and I see someone trying to speak or someone who doesn’t often speak, I will try to bring them in and have their voice included,” says Tsui. “When I was in that junior position, I would have loved if someone would have asked for my thoughts, so now I have that opportunity.”
Tsui also makes a point of saying hello to everybody she passes. And while it might seem basic, she notes you’d be surprised how often people just walk past each other. Especially as the senior person, it can help to create inclusion by simply acknowledging the more junior people you pass by.
Another regular practice is to thank people for their contributions in public to increase recognition. She also may draw a more hesitant person into a group conversation while at a networking opportunity.
“Much of this comes naturally to me, but some of it, I do with intent–especially if I see an opportunity to lead by example,” says Tsui.
Choosing Her Own Path
Tsui was advised by a current mentor not to compare her life or her career path to others, and that advice has served. Throughout her career, she’s made choices that were not linear, but were aligned to her personal desires–whether a lateral move to an opportunity outside of her comfort zone, time out of her career after having her third child, or choosing her location based on family-work rhythm.
“I made all those decisions based on what was more important for me at each of those times and they did have trade-offs – whether it was a less competitive salary or getting that more senior title, sooner,” notes Tsui. “But I am happier because of those experiences and grateful for them. This was my path, and I don’t compare myself to peers who chose a different path.”
Tsui met her Colombian husband, who was raised in Brazil, during her early investment banking years. They have three children – Sofia, 15, Bruno, 12 and Emma, 6. At any given time in her house, there’s a combination of Spanish, Portuguese and Mandarin being spoken. Based in New Jersey, she loves visiting her parents and sisters in California, and considers them to be a bicoastal family. She plays piano, and recently played Christmas Eve/Sarajevo 12/24 by the Trans-Siberian Orchestra with her nieces and nephew, although ballads are her usual jam.
By Aimee Hansen
Q&A with Mary Matheson, British Film Director on Immersive Storytelling For Social Impact
Expert Answers, NewsMatheson is currently directing a multi-platform documentary about the women behind NASA’s Artemis women-led mission to the Moon. Matheson mixes the latest technology (mobile, augmented and virtual reality) with intimate documentary techniques to bring the audience into the heart of the narrative. We spoke to her about creating impact, both through her work and in this new industry.
Q: Tell us about what has driven your career long passion for making films of social impact, especially related to women.
I started out as a journalist cutting my teeth in Latin America (in Venezuela and Colombia) when I was 23 years old, reporting on the Guerrilla War and drug cartels. My passion has always been to communicate between two different people – between characters and the audience. I’ve specialized in foreign stories, often in conflict or post-conflict zones, but what’s interested me most is the stories we don’t hear.
Even if you think about Ukraine, social media has enabled us to hear stories that we wouldn’t normally have heard through mainstream media. When I started out, those things didn’t exist. I was always more interested in what we weren’t hearing and weren’t seeing, and being able to communicate that. So leaving behind straightforward journalism, I began to focus on communication with a purpose and greater objective: communicating what life was like for the people that we often see or hear about from one particular point of view, and I’ve always been interested in sharing the other point of view.
Q: How has Virtual Reality (VR) created the platform of ‘immersive storytelling’?
Immersive storytelling is literally being able to step into the story. Instead of peering through the window into another person’s world, you open the door and step inside.
Virtual reality became another tool for me to use to communicate with audiences and try to convey another person’s experience, so they can understand what it’s like in a country they wouldn’t normally visit. What has been incredible about VR is that it suddenly opens this extraordinary door to a whole world that you can feel you’re part of, rather than just viewing.
For me, that was transformational in terms of both my work and the characters themselves being able to communicate with you, the audience, directly. In a way, as a director, I stopped being the interpreter of the story and became the facilitator between two people.
The 10 Young Women series is a 360° film series- it’s shot like a film and looks incredibly real. You feel like you’re immersed in their world, because you’ve got the Quest 2 headset on and the audio is also 360 degrees, so you’re cut off from your real world environment. Your body and your mind suspend belief, and you feel like you’re in the country with the girl you are visiting. She talks to you directly, usually looking right at you, so you feel like you’re a good friend of hers – and she’s just telling you her story.
In India, due to the timing with Covid, we ended up sending the camera to the young woman herself, taught her how to use it, and she shot the film herself. That episode has an extraordinary authenticity, like a video diary shot brilliantly from her perspective.
Q: How were you impacted by working on the 10 Young Women series?
I now try to involve and co-create the characters in the filmmaking as much as possible, giving them power in the narration of what goes in and what doesn’t. I talk to them about what they would like to do, and it means you get these extraordinary authentic moments you would never expect, and little snapshots of their lives that you wouldn’t normally get if I was imposing my ideas. It’s revolutionized my job. Even as somebody who’s traveled a lot, I’m constantly surprised by reality and the true story.
For example, I was in Germany filming with a young Syrian woman who faces a lot of racism in Germany. I had the idea to have her sitting static and have people walking all around her and use the sound to hear all the words that she hears, hear the racism she faces and feel how she feels. She was absolutely furious with me and said, why should I have to go through this again? She wanted to do it differently. She wanted a very strong image of herself (which ended up being on a bike cycling) and to talk about how supported she felt by her mom, her sister and her aunts. Her idea was to use the ululation singing of her aunts in Syria around her, and it’s such an extraordinary moment in the film.
The technology and this industry is at such a wonderful, innovative and creative place. We all know how to shoot a sequence in a film smoothly and the techniques to use to create a certain feeling, whereas with virtual reality, we’re at the dawn. Even though I’ve done a lot of 360° filmmaking now, I’m still trying out new techniques every single time. So it’s really liberating and very experimental and invites co-creation.
Q: Tara Brach, Ph.D, talks about creating ‘unreal others’ – how when distanced from someone, we project into their world, making them unreal. The more distant a group, the easier it is to do that. What role do you think immersive storytelling plays in making others ‘real’ and creating empathy and compassion?
Even from the beginning of my work, I was really committed to trying to reduce “othering” and for me, this is just such a powerful tool that’s indescribable until you get in there. Once you do, you suddenly feel that you’re there and it does take you to a different level of empathy.
We talk about something called presence, which is like where you feel present in a different place, and the goal for me as a Creator is to make you feel present in that world. That’s what creates the feeling of empathy, or perhaps a different feeling, but it’s strong because you feel that you’re present. There’s examples where the headset technology has even been used to help people with trauma, to help opposing sides come towards agreement through empathy, and in peace building.
Q: How has virtual reality impacted upon and changed your creative process and sensory awareness, as a director and a creator?
Suddenly I have a toolkit at my fingertips that is extraordinary and has multiplied. I am now using techniques from theater and from gaming. I’m 53 years old and I’m not a gamer or technical person – but I’m using gaming techniques all the time now. It’s just blown my mind. I’m learning and using new skills with every experience.
For example, sound is transformational. Because as a director in VR, I can make a sound behind you and you’ll turn and look behind you. So, now you can use sound as a tool to direct your viewer’s gaze.
I have had to also learn about techniques from working with immersive theater – how to draw an audience in and do blocking, a technique that you use in theater and fictional filmmaking, not in documentary. In virtual reality we talk about creating a world you’re setting up for somebody to step into, not necessarily a scene as in film, and I’ve learned about that from working with immersive theater groups.
Q: What would be an example of a gaming technique you find compelling?
I never realized gaming is so extraordinary in the sophistication of their storytelling. It’s complex and layered. Branching narrative is a classic gaming technique I’m using.
For example, I’m working on a project on NASA, about the new Artemis mission, which will put a woman on the moon for the first time in 2024. There’s a main storyline, but you’ll also be able to go off and discover more about the astronauts if you want to dig deeper into their narratives, and then come back to the main storyline.
But there are also other ways of using branch narrative where you take a choice, go down a storyline, and don’t necessarily come back to the same ending.
For example, female director Gaëlle Mourre created this experience called Mechanical Souls, examining the difference between humans and avatars. As the viewer, you didn’t know you were making a choice, but your choices were made by where you looked in the scene. If you looked in a particular direction and were more interested, then the storyline would go along in that direction. Whereas, if you were looking over here at this person, then you’d start to follow a different storyline. At the end of that experience, everybody took off their headsets, started talking and realized they’d had different experiences based on where they’d put their attention.
Another experience I had was in Northern Iraq, where I was creating an experience about the Yazidi people, who were attacked by ISIS in 2014 and lot of the women were taken as sex slaves. The way I branched the narrative was that, as the viewer, you could choose whose perspective you wanted to hear about – whether from the young woman who had been taken as a slave, from her brother who had survived an attack or from the perspective of an ISIS fighter. These were all documentary interviews, but you as the viewer can choose whose perspective you want to listen to about a particular moment in time. And you could go back and listen to all of them, too. That’s not how I would structure a story if I was making a regular film – it would have incorporated the different viewpoints or come from one particular viewpoint.
Q: What further creative possibilities are you excited about in this industry?
I’ve just taken up a job as Professor of Practice for Arizona State University’s new center for Narrative and Emerging Media in Los Angeles. What I find really exciting is helping other people to learn about this technology and making sure they understand what they can do. I’ve had students build completely different immersive experiences. It builds on my knowledge, and then I say see what you can do and they go off and do something extraordinary.
I love film, so I personally get really excited about photo-real stuff. Animation and CGI are dominating the space, but photoreal is getting there, little by little. It’s not going to be long before you can have holograms in VR that will be live – you’ll be able to talk to somebody in Kurdistan or Northern Iraq, in photo-real 3D embodiment.
Another passion of mine is getting this technology out to the underrepresented voices. It’s about making sure that those people have access to the technology and there are no obstacles in the way. That’s often what the problem is – not that people don’t want to or don’t know how to do it – but that they’re blocked. We just need to make sure the obstacles aren’t there. Maybe not everyone can afford a headset, but we can make them available, such as in libraries or community centers, so there’s not a block to entry. We’re in the middle of working that out at a grassroots level in LA.
Q: What are the opportunities to create more equitability of voices in this industry?
We’re right at the start, it’s a whole new medium, and we can set the new rules. For example, I’m passionate that this is not for young people, but everybody. Why shouldn’t women in their fifties do this? There’s a lot of cultural prejudice against middle-aged women, that we won’t be able to keep up with technology. There is a myth around VR being techy or gaming, that it isn’t our world, but actually why shouldn’t it be? We can simply use it for what we want it to be.
In terms of diversity, equity and inclusion, what’s really interesting for me is who’s creating and distributing these narratives? How do we, early on in this game, meaningfully create an industry that is equitable? How do we really change the structure so it becomes an industry that has proper representation? It’s still white and male, and there’s yet also a strong female directing presence. But where the money goes is the big thing. When it comes to venture capitalists and female run businesses, that’s where we’ve got to really put in a lot of work – both bottom-up and top-down.
From the bottom up, that means looking at the big companies – who they’re hiring, who they’re giving internships to. Looking at people’s potential as opposed to necessarily their qualifications is a really interesting and different way of hiring people, not necessarily through traditional routes. It also means making sure funding, not only venture capitalists, but other types of funding both within business and also foundations, goes towards women, BIPOC communities and other marginalized voices.
We have an opportunity now to ensure that it’s really a representative industry that is being created and built in a way that reflects society, so it’s not one singular point of view that we’re seeing. That’s what I’ve always been excited to be a part of, and the possibility I see here, too.
Interviewed by Aimee Hansen
Jingjing Liang: Associate, Compensation, Governance & ERISA practice, Shearman & Sterling LLP
People, Rising StarsLiang speaks about staying open-minded, building your confidence, using your voice and showing up to the moment.
Be Open to Surprise
“Keep an open mind,” Liang advises law students. She never would have seen herself in law, let alone as a specialist in compensation and governance – yet there are advantages to unforeseen changes.
Having specialized in European history in her undergraduate studies at the University of Toronto, Liang became interested in legal history while studying in Europe. She took her mother’s insightful advice to work as a paralegal before investing in law school. After working for a year as a legal intern in Beijing, China and another year as a legal assistant in Toronto, Canada, she headed to the University of Texas School of Law. During her summer associate program at Shearman & Sterling in New York, where she rotated through the firm’s M&A and litigation practice groups, she received an offer to join the compensation and governance group.
“At that time, I thought, I have no idea what this is, this is so specialized, I just want to do M&A,” confesses Liang. “My work was very tough in the beginning as a first-year associate, because there were nothing from which I could draw on from my law school studies. The learning curve was steep.”
It was only when Liang found herself teaching summer associates that she realized how quickly she had grown and how much she enjoyed the work. Relative to her peers in other practices, Liang found she was not just reviewing and proofreading documents as a junior associate, but actually providing substantive legal advice and engaging directly with clients. “I’m glad I kept an open mind to try out this practice, I never would have known how well-suited it was for me if I hadn’t.”
How You Approach The Moment Is the Practice
Being patient, flexible and quick on her feet has served Liang well, but her ability to approach a situation and respond adeptly is her core practice.
When an urgent request comes in the night before an early meeting, it’s easy to stress. But Liang draws on her work as a meditation and yoga instructor: “The person in front of me and the request is not by definition stressful. It could be stressful to me, but interesting or fun to somebody else,” she observes. “So if the stress is coming from me, then I have the ability to change it. That’s how I try to approach difficult moments. I try to ask, ‘how can I ease the situation so it becomes easier for everyone involved.’”
Early on, Liang received two valuable insights into the enigma of work-life balance in Big Law: “It can be pretty impossible to strive for ‘work-life balance’ on a daily basis, so if you focus on balance in the ‘tree’ of a day, it can feel like a fight. But if you can step back and observe the wave of activities that come and go throughout a month or couple of months, you can take in the ‘forest’ and find more balance.”
Liang recommends that junior lawyers make plans with families and friends and surround themselves with people who will understand when something comes up. Even if you need to cancel a weekend plan, it’s important to still create the room to nurture your personal and social life.
Building and Bringing Confidence
As she becomes more senior, Liang’s advice to her younger self would be to take time and dig into the topics in your field you’re deeply interested in. “What did I enjoy most in this deal and what can I do next to strengthen the skills I gained today?” She recommends stepping back after big deals or intense periods of work to reflect on the learning experience to deepen career development.
“You’re learning so many different topics over time and quickly, it would be worthwhile to categorize your specialties so you can reinforce each one, becoming aware of your strengths and weaknesses in the substantive aspects of law,” says Liang. “I think it’s important to build confidence in your knowledge base, and that’s hard to do when it’s go-go-go.”
Reflecting on how her generation is changing the legal field, she feels her peers in her generation are more likely to just sit at the table rather than waiting to be invited: “Even more, when we sit at the table, we’re not afraid to ask questions and contribute. We’re not afraid to give our view and participate in a discussion among more senior lawyers, ” she says, also noting her parents encouraged speaking up early on in life. “I’m not embarrassed to be wrong (of course, being thoughtful about my contribution is important too). I’m excited to have this conversation with everyone at the table.”
Liang recognizes that she stands on the shoulders of women who have paved the way, and for that, her generation of women tends to hesitate less: “Women lawyers at conferences are always talking about not having to stay quiet because you’re a woman, and I am thinking, I don’t think we’re being quiet.”
When it comes to being Asian American, at certain times in her journey, Liang has felt stereotyped, such as the expectation that she would be quiet, being asked where she’s really from, or being spoken to in some Asian language. These problems can be subtle and until she talks with Asian peers who have had similar experiences, it’s difficult to validate what’s happening in that moment. “It’s a difficult conversation,” she says, “but because discrimination, macro or micro, is still there, we’re still talking about it.”
She does not, however, feel she’s facing a “bamboo ceiling” in Big Law, and found it inspiring last year to witness two female Asian women appointed to partners at Shearman, including Lara Aryani. She also feels lucky to work closely with female partners at the firm who value the mentoring and sponsorship of young lawyers through open dialogue and active training on how to be successful in this industry.
An Ever More Compassionate Self
Certified by Three Jewels Enlightenment Studio, Liang became a meditation and yoga instructor. During the pandemic, she was able to establish a more regular meditation practice to help cope with work, the ever-changing state of the world, and more recently, being a new parent. To give back to her community, she currently teaches yoga on Sundays with Three Jewels.
One of Liang’s meditation practices is “Future Refuge” – where you envision your future and step into that version within your present self: “If I can envision all of these aspects of my future self, what’s stopping me from being that today? Even if I can’t change external conditions, how can I embody the characteristics of the ‘future me’ now?”
Engaging in her meditation and yoga practice regularly, she sees herself in five years as being even more calm, loving and compassionate. Going back to when a client asks her for an emergency request, in a difficult moment, she chooses to view the request as if it’s coming from her best friend who she would do anything for, even if it throws her evening plans awry.
She also loves being with her ten-month-old son, watching how he explores the world and looks forward to traveling the world with him in the future.
By Aimee Hansen
Asian American Women Leaders: No Equity or Inclusion without Promotion.
Asian American Heritage Month, Featured, NewsAn evolution of both equitability in promotions and more inclusive images of leadership is needed to breakthrough the nebulous bamboo ceiling – propped up by perceptions, stereotypes, projections and some cultural differences that have very little to do with leadership competency.
It’s A Promotion Issue
When we talk Asian American heritage in the U.S., we are talking about a widely diverse aggregate of people – individuals from distinctive ethnic backgrounds from 3 major regions and over 20 countries: East Asians (incl. Chinese and Japanese individuals), South Asians (incl. Indians and Pakistanis) and Southeast Asians (incl. Thai and Vietnamese individuals).
As a diverse whole, this fastest-growing demographic group of Asian Americans are over-represented among the highly educated and the professional workforce, but highly underrepresented in leadership: they represent 7% of the U.S. population, 13% of the U.S. professional workforce and only 6% of executive posts. Only 4 CEOS of Fortune 500 companies are Asian American women, 4 CEOS of S&P 500, and none of the S&P 100.
Asian Americans are least likely to be promoted to senior management and leadership: In 2016, Ascend found that one of every 12 white men and one of every 28 white women in the professional workforce is an executive, but only one of every 30 Asian American men and one of every 64 Asian American women have reached executive level.
This invisible barrier to senior leadership shows up across professional sectors:
As Buck Gee, researcher and executive advisor to Ascend, summarizes: “The problem is equity of promotions.”
The Gaps in Inclusion and Addressing Discrimination
Not surprisingly, 65% of AAPI managers view the bamboo ceiling as a moderate to serious problem in their careers and nearly all see it as problematic – yet Asians are too often not prioritized or even included in DEI efforts. In Bain’s research on belonging and inclusion, Asians – both men (16%) and women (20%) – felt the least included of anyone, even though more represented than other groups in many environments.
45% of Asian adults have experienced outwardly offensive incidents since the start of the pandemic. 67% of Asians feel business has ignored racism against their community, 58% say racism in the workplace has damaged their relationship to their employer and 55% say little has been practically done to address systemic racism.
As highlighted last year during Asian American and Pacific Islander Heritage Month, the myriad form of discrimination and stereotypes that Asians experience are invalidated, obscured and gaslighted by the “model minority” mythology. These include lack of ethnic discernment, cultural ignorance, imposed cultural stereotypes as well as real cultural values and communication norms at odds with Western ‘masculine’ leadership concepts, racialized sexism/sexualized racism, and disproportionate work expectations due to perceptions of being content with self-sacrificing, hard-working, and delivering high performance standards. In terms of microaggressions, the term “interchangeable Asian” has come to qualify the frequent experience of being mistaken for someone else alongside the presumption of the perpetual foreigner.
Experiences of Exclusion Despite Representation in Tech
Ascend previously found that while Asian Americans comprised the largest cohort of entry-level, non-managerial employees with a college degree in Silicon Valley (47%), they are half as likely as white men and white women to hold positions within two reporting levels of the CEO.
Due to representation, Asian women are often excluded from DEI initiatives, but a Center for Worklife Law report released in April on women of color in tech reveals that the experiences of diverse Asian women in tech more closely parallel other women of color who are underrepresented.
East Asian women report lower engagement and career satisfaction. They are 66% less likely than white women to see a long-term future in tech, 42% more likely to have felt demeaned, disrespected, left out of the loop, or treated as invisible, 47% more likely than white women to have their competence and commitment put into question when becoming mothers, and 38% more likely to have difficulty getting administrative support.
South Asian women were 60% less likely than white women to see a long-term future in tech, 54% more likely to be given work beneath their skillset, and 54% more likely to feel that distancing from those like them was a politically savvy move at work. Whereas Southeast Asian women were 29% more likely than white women to leave a job for the workplace culture, 57% more likely to feel called on to perform emotional labor, 51% more likely to feel corralled into traditionally feminine roles, 45% more likely to feel perceived as a team player not a leader, and 43% more likely to feel expected to be a worker bee.
Diversifying the Image of Leadership
We previously called out that organizations are blatantly overlooking Asian American women leaders, who are already in the talent pipeline but getting caught in a career plateau, and organizations need to diversify the image of leadership:
Asian-American Bain Partners and researchers, Karthik Venkataraman and Pam Yee, observe that equitability in systemic enablers (relative to everyday behavioral enablers) – such as performance management, promotion and recruitment – are more meaningful to Asian-Americans in creating inclusion. This is not surprising when statistics reveal that systemic inequities are at play in creating unequitable outcomes – and real interventions need to happen.
For one, clearly Asian Americans need to be included in equity and inclusion strategies, and formal executive sponsorship programs are needed to support Asian American women into those leadership spaces. If you’re a leader, considering being the sponsor that supports with visibility and exposure, and advocates for high-profile work and opportunities, for an Asian American woman who is being overlooked. If you’re an Asian American woman and you don’t have one now or have never had one, truly consider finding a sponsor to advocate for you, even if it’s uncomfortable to ask.
Inclusion means that individuals feel equitably valued and supported as their authentic selves, empowered, and able to fulfill their potential in the workplace. Bain Partners Venkataraman and Yee reflect on the leadership gap for Asian Americans, that also exists in their organization, and the potential cost of assimilation their generations made: “We believe that our junior colleagues are going to insist on being able to bring more of their cultures and experiences to the workplace than we did so that they can feel as though they belong as their authentic selves, and we need to do our part to make that possible for them.”
Indeed.
By Aimee Hansen
Elena Kim: VP Business Development, TV/OTT at Global Music Rights
Intrepid Women Series, PeopleKim speaks to how she learned to dream, connecting through differences, emotional regulation and integrating masculine and feminine aspects of leadership.
How the Invitation To Dream Changed Everything
Kim spent the first six years of her career in investment banking in Moscow, before the financial crisis of 2008. She decided to take the ‘opportunity’ of the market slump to invest in herself by pursuing an MBA. While filling out the application, she had to answer where she envisioned herself in five years, which she had never considered: “It quickly became a self-discovery journey for me.”
When Kim pondered what she cared or was passionate about, she realized she didn’t know what she really wanted.
“It was the first time when I allowed myself to dream as if anything was possible,” reflects Kim. “At that time, it was films and TV series – my window into the bigger world, into a different world. Growing up in Uzbekistan, I never had allowed myself to even consider the possibility of working in entertainment.”
She received her MBA from UCLA Anderson School of Management in Los Angeles when digital media was becoming prevalent in media and entertainment, which created a permissive playing field of newbies. Jumping on the rising wave of digital transformation as major players were just coming onto the scene, she joined a startup and began to reinvent her career path.
For several years, she acquired film and TV content for digital platforms, such as Hulu, Vimeo and iflix. For the past three years, she has negotiated and licensed music rights for programming across broadcast, cable, local TV networks and streaming platforms, which gives her a bird’s eye view of the whole TV and film industry.
“What I’m passionate about is figuring out what makes people’s hearts beat faster. What do they really love to watch and what determines that?” she says.
Having worked across emerging markets, she observed the obvious: whereas what people prefer to watch in Latin America might differ from that in Eastern Europe, Middle East, Africa or Southeast Asia, the love for stories about human experience is shared universally.
The Curiosity to Learn
Early on, Kim believes that her strongest asset was curiosity and willingness to dig deep into a subject. She notes she had amazing teachers who taught her the structure of learning a new skill and how to dissect a new concept to understand it.
“So how do you learn a new industry, for example? You look at the main players and their business models: how do people make money? What is the current political, economic, legislative environment impacting the industry? What are the major trends? What stands behind the main buzzwords?” asks Kim. “As you learn the basics, you then start tuning into where the opportunity is. What forms core competitive advantage, and what is driving the opportunity, what needs to hold true to fully unleash value? etc.”
When she was coming from Russia to the U.S., shifting from banking to media, she applied this process: “It became very clear to me that the wind was blowing towards online viewing, and I knew I wanted a job that had something to do with digital distribution.”
She loves how digital distribution of content included many more voices in a global dialogue. Regardless of where you are from and what you believe, you can connect over Game of Thrones or Friends.
The Value In Our Differences
As an avid globe trotter (over 60 countries and counting), she finds traveling therapeutic. She especially enjoys interacting with local people who don’t speak her language, figuring out ways to communicate beyond verbal. She holds such memories dear to her heart after surviving an earthquake in Nepal, sharing music with children from indigenous tribes in Indonesia, self-driving through Botswana and Namibia with local hitchhikers, getting help from local police after being robbed in Argentina, for example.
During one such trip, she traveled to Peru and had her first experience with plant medicine under the guidance of a local shaman, who held space with due reverence to ancient practices and traditions: “This was learning on a cosmic level. I won’t even attempt to describe it in words. If my spiritual inquiry started with understanding the concepts of neuroplasticity (who you are today is not a verdict), my awakening was turbo charged by living through the learning during this psychedelic experience.”
Kim continues, “One of the things now running through my veins is the knowing that what makes me connect with people is the ways in which we are similar, what intrigues and draws me to people is the ways in which we are different.”
“My personal journey with ‘otherness’ has been an emotional roller coaster. I am Korean ethnically, born in a Muslim country of Uzbekistan, mentally grew up in Russian culture in the Russian society,” says Kim. “Now I live in the U.S. as a gay woman, a scientifically-inclined spiritual psychonaut, where I’m ‘too woo woo’ in analytical circles and ‘too in my head’ in esoteric environments, etc. Of course, these are mostly distorted self-assessments.”
Growing up, she felt the disconnection of being Asian in Russia by not ‘presenting’ as Russian. Yet she speaks Russian, not Korean or Chinese, for which she’s regularly mistaken. Last year, prior to the current geopolitical crisis, she spent time in Russia, where she identified a piece in herself that she feels is Russian: her sense of depth. She does not give people any box to put her in anymore: “I don’t even fit the labels I have for myself,” she notes, “I’ve stopped explaining. ‘I’m from Russia’ is all I say now.”
To Kim, whatever makes us different is what helps us to represent a specific side of humanity as part of the whole. She resonates with Jerome Braggs’s notion that if you believe in universal oneness, then excluding experiences that are unique leads to robbing others of a fuller wholeness. Therefore, the more different we’re perceived we are, the more important it is for us to show up in all areas of life – and she notes those differences are defined in so many ways beyond ethnicity, race, gender or sexual orientation.
Integrating Feminine and Masculine Traits in Leadership
In a previous role, Kim was encouraged to start an initiative to foster diversity, equality and inclusion across employees from 40+ different countries and cultural backgrounds, which activated for her the importance of so-to-speak “feminine” qualities of leadership, especially when dealing with something intangible like what gives people a collective sense of purpose, belonging, safety for authenticity, and striving for excellence.
Kim recounts we have historically glorified and rewarded traits of leadership that are labeled as “masculine” – assertiveness, linear thinking, clarity without questioning and go-getting. But traits that we assign as “feminine” – such as empathy, collaboration, creating constructive atmosphere – are considered nice-to-have but not necessarily perceived as attributes of leadership or rewarded.
“The DE&I initiative quickly led me to a path of dissecting and challenging the leadership paradigm that we were operating under,” reflects Kim. “It’s so clear to me that to be successful in a multicultural organization, you have to have an acute level of empathy and cultural awareness. And the soft skills are increasingly becoming must-have.”
She has come to see that “feminine” leadership qualities are a necessary complement to “masculine” qualities, not a compromise or trade-of. “I used to hold this myth that once you start being softer, you lose your edge, an ability to reach goals in a timely manner. I had this notion you either be like a robot or you float in the clouds, and that was a misconception.”
Reflecting on the evolution of her leadership style, she says: “Even if I was telling myself a different story, early on I was truly managing out of egoic fear of losing control. I was never a micro-manager, but I was a micro-controller. I had to know everything, call the shots, be the one interacting with management to control the narrative, etc.”
Kim realizes this came from being extremely demanding on herself, and meant she came off polished and unapproachable. As she steps up as a leader, her focus is increasingly shifting to creating opportunities for others to push their growth edges, normalizing making mistakes while minimizing their impact.
Now she finds herself at a company that’s thriving despite the global pandemic. “We have set clear goals, roles, strategy and timeline, while the flow and interaction within the team remains fluid, supportive and trusting. I don’t need to chase anyone to get their job done, rather keep communicating progress, so folks can self-direct their work streams to deliver on time. This release of control within set boundaries is still work in progress as my ego peeks its head constantly. With that, I find myself being successful at my job, really supported by my team and a much happier me.”
Emotional Regulation and Co-Creation
Kim feels the pandemic, socio-economic inequity, and current geopolitical crises have brought a set of unique challenges around managing people’s mental and emotional states. Leaders are not necessarily equipped with due skillsets, protocols or guidelines to attend to people’s emotional turbulence. She is increasingly interested in the area of emotional self-regulation and has heard many executives speak to challenges of operating in toxic environments where stress and reactivity are the norms: “Even in my relatively emotionally intelligent company, without the acquired self-regulation practices I’ve exposed myself to in the last couple of years, I could not have managed some of the incidents that have come up inside and outside of the company. A simple thing like taking a deep breath might lead to a more beneficial outcome in an emotionally charged situation. These tools are teachable and the impact is quickly palpable.”
Her latest fascinations include Web 3.0 and decentralization, and she’s presently teaching a blockchain fundamentals course at chief.com to a network for executive women.
By Aimee Hansen
Mother’s Day: Tasks at Home and Work that Hold You Back
Career Advice, Career Tip of the Week!, Guest ContributionThere are things you can do to lighten your load. Talk with your family about how communities and societies function best when everyone shares equitably in the work. List all your household’s chores and who currently does them. If they’re not assigned equally, then reassign tasks to the family members capable of doing them. Relieving yourself of an excessive workload at home matters because our research shows that you may not be overloaded only at home. As previously written on theglasshammer, women are subject to a double whammy of doing more of the thankless tasks at home in addition to more non-promotable tasks (NPTs) at work.
Non-promotable tasks help organizations move forward in a myriad of ways, but they come with a catch—they don’t necessarily benefit the person who does them. While it is important to help co-workers, organize events, or make presentations look great, no one gets a raise or a promotion for doing unrewarded work. Our research definitively shows that women are much more likely to do these tasks, and that this shrinks their potential for advancement. Their organizations suffer too. When women handle the non-promotable work, their organizations forfeit the contributions women could be making to the bottom line.
We want to change that, and here are five ideas you can use to free yourself (and your female colleagues) from this dead-end work. These changes will help not only you, but also your organization!
When you lighten your load of NPTs, you’ll be able to make even greater contributions to your organization. By distributing NPTs the right way, your employer will be using its talent to the fullest, which means an improved bottom line, a more engaged and satisfied workforce, lower turnover, and a reputation for being a great place to work. Remember too, to relieve yourself of the burden of thankless tasks at home–you can use some of the steps above to do that. When you have achieved the balance you want at work and at home, you might find that the next Mother’s Day will look a whole lot different for you.
Contributors Bios: Professors Linda Babcock, Brenda Peyser, Lise Vesterlund, and Laurie Weingart are the authors of The No Club: Putting a Stop to Women’s Dead-End Work. They can be followed here: @thenoclub on Twitter, #thenoclub on Instagram, and www.thenoclub.com