Mover and Shaker: Lauren Koopman, Director, PwC US Sustainable Business Solutions Practice

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Lauren Koopman“The notion of ‘career’ has such a different meaning these days than it used to,” reflects PwC’s Lauren Koopman. “You ask yourself what you are going to be when you grow up, but when I think back, I couldn’t even have named it because it didn’t exist. To get the most out of your career, you have to be very fluid and realize how much change there will be over the course of your life. Don’t feel like you’re hemmed into something and just have to make the best of it.”

Koopman’s observations come from her own career trajectory, including the initial impression that she was going to be in derivatives the rest of her life, and it was just a matter of deciding for which company. But traveling the world allowed her to figure out the new, rewarding career path that she travels today.

Detour Through Wall Street on the Path to Sustainability

Koopman’s first professional position was as a management consultant and manager of e-business during the dot com craze, where her charge was to work with large banks to help them define their internet strategy — helping them switch from “brick to click” as it is commonly known.

That was her first realization that you can’t plan your career too meticulously based on the information you have. “When I was going to school, there was no internet, and then all of a sudden, I was the manager of e-business. The world is morphing so quickly, there’s really no way to look out five to 10 years to identify what you are going to do.”

She decided to return to school to earn her MBA in finance, and there she became intrigued by the complexity of derivatives, realizing that if she could master a technical skill like that it would serve her well. She was subsequently hired by Deutsche Bank and worked on the Wall Street trading floor, which was literally all men. “They used to call the woman’s bathroom ‘Lauren’s room,’” she laughs.

Koopman describes an intense environment that would begin at 7 a.m. when she would familiarize herself with overnight action in Asia and Europe, and then begin monitoring four computer screens and six phone lines.

For five years she worked on the floor, until her new husband, who had just sold his business, asked if she could make it work to travel with him. “I had always wanted to travel around the world so I took a year off and we created our “BC” (Before Child) trip, where we tackled all the harder places to travel, such as India, Beirut, Syria, China, East Asia, the Arctic Circle and Africa.

“It was the best decision I ever made; completely game changing for me,” Koopman recalls. “After seeing firsthand the real issues in the world that people were experiencing, I decided I needed to do something to make a difference.”

Combining her finance background with a second master’s degree, this time in environmental engineering, she began investigating potential options where she could make the biggest impact. She approached it with strategic analysis, creating a database of more than 100 people to speak with at foundations, banks, corporations and consulting firms.

At the time, PwC US was just starting its sustainability practice, and she jumped at the opportunity to build it out and wield true influence, a positon she has held for five years. In fact, she cites her professional role model as the person who hired her, who had the foresight to understand the business benefits of sustainability and the inspiration to build it out.

Though she describes her current position as a complete career shift, she is able to rely on her deep insight in the financial world by focusing on financial service clients. “They appreciate that I am able to speak their language,” she says, adding that even three years ago most of the companies hadn’t even thought about incorporating a sustainability mindset into their investment decisions. “I am proud of how much we’ve done and I am excited to expand our work into asset management and other asset classes.”

Koopman was also recently appointed to the World Economic Forum (WEF)’s Young Global Leaders (YGL) forum, a group selected from around the world to form a next generation leadership network to engage in global affairs. The honor recognizes outstanding and proven young leaders under the age of 40 across business, government, and arts and culture, for their accomplishments, commitment to society and potential to contribute to shaping a better future. Previous and current YGLs include Facebook CEO Mark Zuckerberg, Google Co-founder Larry Page, and Statistician Nate Silver.

Lessons Learned Along the Way

As Koopman has navigated her career, she’s learned the importance of reading people. “I had always assumed people at the top knew everything and were always right, but over the years I’ve figured out that people are people. You have to learn to evaluate your audience and understand where they’re coming from and how to speak to what they need,” she says, adding that understanding people and how an organization works is as important as technical knowledge. “Think about who you’re talking to and their needs.”

She also has seen the value of taking on every opportunity that’s presented without immediately worrying about why it wouldn’t work. “We tend to worry about failure and stay in our comfort zone,” she says. “But there’s so much value in taking on those new opportunities. Even if it‘s something that you don’t think you want to do, inherently you are learning so much from new skill sets and new people. This creates a knowledge and network reservoir you will draw on throughout your career.”

She cites learning by simply paying attention and absorbing as critical, for example times when she has watched CEOs sell an idea to a huge group of people. Koopman also pays credit to the mentors and colleagues she has met through participating in Women in Wall Street.

A Traveling Family

Koopman is quick to point to her supportive, “amazing” husband as one of her inspirations. With a two-and-a-half-year old and a six-month-old, her home life is as busy as her office. And, even though their life-changing trip was designed to hold them over until their children were a little older, they already have robust passports: the little travelers have visited Holland, Canada, Colombia and the west coast of America, along with regular trips to her husband’s family in New Zealand.

PwC US? Or globally?

By Cathie Ericson

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Voice of Experience: Laura Rogers, Director, Executive Business Manager, Information Technology, TIAA-CREF

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Laura RogersYou have to be your own best advocate,” says Laura Rogers. “Sometimes women can shy away from opportunities that they don’t feel ideally suit them, but when you take assignments that are good for your company in the short-term, they can end up being great for your career in the long-term.”

With degrees from University of California at Berkeley, New York University and an MBA from Wharton, Rogers chose a career path in financial services. She has worked for firms such as Merrill Lynch, Citibank, and Cognizant Technologies focusing on leading internal teams make smart decisions based on strong financials and metrics.

Own Your Opinion

Working in the financial services industry after recently graduating can be difficult, especially given its competitive nature. However, earlier in her career, Rogers learned a critical lesson on holding her ground that has enabled her to be successful to this day.

In the period leading up to the financial crisis, when markets were especially frothy, many business units were taking on more risk. Though many in her company at the time wanted to expand into different types of trading, she didn’t believe the right risk management systems were in place in her business unit and advised against some trading they weren’t prepared for, ultimately saving the company millions of dollars in potential lawsuits.

“You have to think about the full vision and take ownership of your position rather than going the easy way,” she says. “I was able to make a significant difference for our division and our clients even though my stance was unpopular at the time.”

Rogers believes that this is a great time for women’s careers, since there is a real drive to engage them and help them succeed. Her advice for women is to have an opinion and own it.

Managing Change through Technology

By owning her opinion, Rogers has continued to carve a successful career path. She joined TIAA-CREF in 2013 and was recently named executive business manager for the production services group, overseeing business management and metrics, the project management office, software licensing and continuous improvement efforts. “TIAA -CREF feels like home to me,” she says, citing the open environment and the company’s mission, unchanged since 1918, to serve those who serve others – focusing primarily on institutions and individuals in the academic, medical, cultural, research and governmental communities. “Its motto of ‘Created to Serve. Built to Perform.’ is a great match for my personality and beliefs.”

In her new expanded executive business manager role, Rogers leads a cross functional IT team which is focusing on analyzing software spend and identifying opportunities for the company to reduce costs. “It’s a role that will allow me to look outside my day-to-day functions and help make a significant difference to our cost structure.”

Rogers says that as IT moves to cloud technology, it will be a game changer in terms of how people engage within the firm. “We are increasingly using the cloud as a complement to our current infrastructure, and incorporating it in such a way that it is seamless to the client.”

Networking for Career Success

Aside from leading cross-functional working groups, Rogers is a strong proponent of cross-functional mentoring. She encourages women at all stages of their career to set up peer networks – both within the company and also outside their particular division and company.

She finds that women have different questions in different stages of their career. This makes it vital to have a group that you can rely on to ask how they handled something, or what worked or what didn’t given a certain situation. “It’s about more than networking,” she says, adding that it’s important to be open and ask for advice, because people want to give it.

She herself has engaged in formal peer-to-peer networking and found it to be a game changer because of the accountability factor. She cites a friend in a similar position in a different company who was reluctant to seek a new opportunity and how Rogers was able to counsel her to try it. “Select someone you trust and seek their advice,” she says. “The further you get in your career, the more reluctant we are to be vulnerable but we still need that guidance.”

Benefits of Women’s Groups

Rogers does not just employ these practices herself, she shares her experiences with her colleagues. At TIAA-CREF, Rogers is involved in three key women’s initiatives.

First, she co-leads a mentoring group that launched in April which has received excellent feedback. It consists of two tracks – women only and mixed groups – with each group having two mentors who work with a group of eight to discuss topics that are both industry-specific and company-related.

Secondly, Rogers is active in the firm’s women’s ERG (Employee Resource Group), which she values because it allows her to get to know others in a wide variety of departments around the company.

And finally, she is excited about TIAA-CREF’s Woman2Woman: Financial Living, an online community where women can connect with both experts and peers to ask questions and share stories and tips related a range of financial topics and goals. “It fits in well with our mission of being created to serve,” Rogers says.

An Advocate for Bone Marrow Donation

Rogers, who is married with three children, enjoys spending time with her family and also is a passionate advocate for bone marrow transplants. While just out of school she volunteered in the pediatric cancer ward of Memorial Sloan Kettering Cancer Center and saw firsthand the immediate benefits of bone marrow donation.

She is a involved with charities focused on this effort including both Gift of Life and Be the Match, and has encouraged family and friends to register for the national bone marrow matching site. “Becoming registered essentially takes no effort,” she says. “If you could save someone’s life, why wouldn’t you?”

Rogers was extremely gratified that her mom in New Jersey was matched with George, a 43-year-old man who lived in England, and was able to save his life.

No matter whether its work related or her personal interests Rogers is a passionate advocate for anything she believes in, owns her opinions and encourages other women to do the same.

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Men Who Get It: John Cannon, Partner, Executive Compensation & Employee Benefits Group, Shearman & Sterling LLP

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John CannonThe message is an important one for women … and for men as well:

“Define what success means for you, and then go for it. When you first start your career, make a point of asking yourself every day where you are going and why, and look to peers and more senior colleagues to find careers and best practices to emulate.”

So says John Cannon, a partner in Shearman & Sterling’s Executive Compensation & Employee Benefits group in New York, who has long been a champion of helping women progress in their careers, both informally and as co-chair of the firm’s Diversity Committee. He volunteered to join the committee almost immediately after becoming a partner 20 years ago and was asked to chair the committee shortly after.

Early Influences Sparked Interest In Diversity

Being a diversity champion has been important to Cannon from an early age when, as a “history nut,” he was deeply affected by what he perceived were the many injustices committed in the country over the years against minorities, women and those who didn’t belong to the dominant groups of their times.

Cannon carried that ethos into his career, and when he began practicing at Shearman & Sterling in 1985, he decided to look for ways to help fellow lawyers who did not as obviously “fit in” as well as he did — a self-described private school and Ivy League- educated heterosexual white male.

“While I felt confident in my own ability,” he recalls, “I was certain that others of equal or greater innate talent but different backgrounds than mine would have a much more difficult path to professional success ahead of them, and I wanted to do something.”

He was also influenced by the fact that many of his closest friends, mentors and colleagues at the firm have been women and people of color, including his practice group, which for many years has been a majority female.

Championing Diversity throughout the Firm

In his various firm administrative and management capacities over the years, Cannon has focused on advocating for women at the firm and for the issues that have been important to them.

During his time as co-chair of the firm’s Diversity Committee, he helped establish a number of successful associate-led affinity groups, such as WISER (Women’s Initiative for Success, Excellence and Retention), which has galvanized women associates in the firm for networking, business development and leadership skill enhancement. He has also been a supporter of subsequent women-focused programs, such as a Women Partners Initiative, regular Lean In circles, a social media presence that includes @ShearmanWomen on Twitter and a Shearman Women showcase page on LinkedIn, as well as active participation in Ellevate, the professional women’s network founded by Sallie Krawcheck.

But more meaningful to him has been the mentorship, encouragement and assistance he has provided to female colleagues, from professional guidance and career sponsorship to a role as a sounding board and informal advisor.

Addressing Blind Spots

Cannon knows that it’s crucial to avoid subconscious bias or stereotyping by maintaining constant self-scrutiny — questioning one’s initial reactions to a person or work product, and then examining even more closely the subsequent judgments that might appear to be well-considered and open-minded.

“Although I have undoubtedly failed on many occasions to objectively assess each person with whom I have worked based on his or her own individual merits, I have not ceased cross-examining myself,” he says.

The firm’s Diversity Committee has dedicated time and effort to combating the effects of stereotyping and unintentional bias, principally by keeping itself informed of the performance reviews and career development of diverse associates and intervening where appropriate. “We have tried to impress upon our partners across the firm that despite our best intentions, we are prone to making assessments of other people based on mental shortcuts, including both conscious and unconscious assumptions about the backgrounds, talents and character traits of the members of various groups,” he says.

Leading by Example

“On diversity, as with other matters, the members of an organization take their cue and model their behavior on those who are admired and acknowledged as the most powerful and successful within the organization,” says Cannon, who has consistently advised firm leaders to confidently express their commitment to diversity while also taking concrete steps to help advance the careers and leadership opportunities available to women and other diverse individuals within the organization.

For example, he encourages leaders to actively seek out and personally encourage women and other individual members of non-dominant groups. He has seen that play out at Shearman & Sterling, which he believes has many leaders who have accepted this responsibility and are fully committed to increasing inclusiveness.

Although he notes significant progress in the profession since he joined it 30 years ago, he says that it still strikes him how relatively modest the gains have been in the representation of women and minorities among the most senior leadership ranks. He cites as an example his graduating class at NYU Law School and his summer associate class at Shearman & Sterling, which were roughly 50 percent female.

“Had you asked me then to predict what percentage of the partnerships at the elite law firms would be women by 2015, I would probably have answered 40 percent or so when in fact the actual number is about half that,” he says, adding that similar observations can be made about minorities.

“The bottom line is that much work still needs to be done to promote diversity in our profession,” he says, adding that as law becomes an increasingly competitive business in a challenging economic environment, the market may hold sway in law firm diversity efforts. “Clients regularly insist that diverse teams staff their matters, and I expect that they will continue to reward the law firms that perform best in this regard.”

By Cathie Ericson

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Voice of Experience: Tina Youngblood, CEO of Spencer RE & Vice Chair of Spencer Holdings Company

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Tina YoungbloodTina Youngblood (formerly Mallie) began her career as the first woman professor of accounting, with a PhD, to receive tenure from Miami University. From there, she has carved her pathway to success with the force of lions and a graceful ease. After 7 years at the University, Youngblood took her sabbatical in New York City. During that time, she decided to leave academia for an opportunity to work for PricewaterhouseCoopers as their global chief of staff. When PwC’s CEO, Jim Schiro, left the company to lead the then failing Zurich Insurance Group, he took two people with him—Youngblood was one of them.

“This was definitely a watershed moment in my career”, says Youngblood. She spent two and half years working with Schiro in Switzerland before returning to the United States as Zurich’s Chief Administrative Officer in North America. Again, she was the first woman ever to hold this position, managing human resources, governance and “all functions of the company that were not directly related to insurance.” From there, she moved from one promotion to the next. She became the first woman to run Construction Services, and then head of Direct Markets for Zurich North America Commercial where she was responsible for overseeing the company’s insurance offerings to businesses that service cars, trucks, motorcycles and auto recyclers. In total, Youngblood held 5 different positions in her 10-year run with Zurich, addressing new challenges without pause or consideration of what it might mean to be the “first woman” over and over again.

“This was definitely a watershed moment in my career”

With a diverse set of management experiences, Youngblood moved on from Zurich to become US CEO of Cunningham Lindsay. She has served as Vice Chair of Spencer Capital Holdings since 2013 and has recently been named CEO of their subsidiary, Spencer Re in December of 2014.

Youngblood took her time when looking back over the years to find her proudest moment, “This is a tough one for me because I have had an incredible career with lots of opportunity.” But once she has decided, she is clear. While head of the Direct Markets group at Zurich, Tina was responsible for putting together a team of people who would turn around the company’s bottom line in only a couple of years. “Putting together that team and building a culture of transparency and turning the company around from the employee engagement perspective, making it a place that people were proud to work, and leading them through the process was a very proud and gratifying experience. It was a tough decision—to save 600 jobs we had to get rid of some—but because we were honest, we transformed the business from a financial and cultural perspective as well.”

Listen before you leap

If Tina could pass a bit of advice to her younger self, she would counsel her on the art of communication, “It is 90% listening and 10% talking.” Luckily, she learned this lesson early in her career when she was a professor. “I had a student ask me a question, and I answered her. She stared back at me blankly and I knew I hadn’t gotten it right. When she asked me for the third time, I repeated her question back to her, and when I did that, it was wrong. We got though it and it was a great lesson for me then as it still is today. Every single day of my career and my life, I see how active listening is the most essential part of communication. I can’t tell you how many times I’ve been in a board room, listening to a discussion between two people who are talking about two completely different things. I say, ‘Hey, do you guys even realize you are talking about two different things?’”

Breaking from tradition

Not surprisingly, Tina sees a lot to be excited about in her new position, “we have a tremendous opportunity that will allow us to make a real difference in the company and the industry.” For customers, she is excited about the unique options that Spencer Re will be able to offer as a result of the ongoing consolidation in the insurance industry. “We are in a unique place right now that will allow us to have new conversations with stakeholders who haven’t previously been at the same table. There are a lot of new options outside of the traditional offerings when we think of the reinsurance industry.”

“we have a tremendous opportunity that will allow us to make a real difference in the company and the industry.”

It is with this same good business sense that Youngblood approaches the many challenges facing women in the workforce today. “As a woman who has been in a male dominated industry for my entire career, I think it is always possible to overcome the barriers. A lot of times the barriers are because of expectations—there are expectations of women with a particular role that they will succeed in, there are lots of them. Some of them are self-imposed and some are imposed by the industry. There are jobs traditionally held by women and those that people expect to be held by men. I’ve never felt like there was anything I couldn’t do if I set my mind to it. It’s never really occurred to me that I’m the only woman or the first woman. It’s more about how I can contribute, this is how I can add value. I just look at other people as people.”

Value integrity

Obviously, this perspective has served Tina well. She advises her mentees and other young women in her industry to remain true and just be who they are, right down to their haircuts. “I used to have longer hair, I was given advice to cut my hair, and wear my glasses. I thought, ‘Why would I do that, and what does that have to do with anything? At the forefront of everything is your integrity – when you put your head on the pillow at night, you sleep on your integrity, and that’s all you have. If there is something that you don’t think is right and it goes against your belief system, then you shouldn’t do it. Don’t forget your core, your purpose, as they say.”
Youngblood feels that Spencer has a culture that supports her own sense of integrity. “One of the reasons I took this job is because of the culture that we are building is all about retention, advancement, education and values.”

Tina served as the head of women in leadership group at Zurich and says that mentoring is still her favorite part of the job. Finding young people to mentor is an essential part of her plan as she works to build and grow Spencer Re.

Share your blessings

As the surviving sister of a younger brother with special needs, Mallie has found great satisfaction in working with the St. Michael Special School in New Orleans. The relationship began while she was with Zurich. The school serves children of all ages; giving them the education and support they need to be their best selves. “There are opportunities to serve everywhere. If you are blessed, I believe you should share.”

In her free time, Tina “sincerely enjoys” the game of golf. Still a resident of Kansas City, she spends a lot of time traveling for work, but still loves to travel for fun as well.

By Rebecca S. Caum

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Voice Of Experience: Paula Smith, Senior Vice President, Head of DC and College Savings Investments at Voya Investment Management

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Paula SmithPaula Smith learned early on that while your career may take twists and turns, as hers has, there are fundamentals that will serve you well throughout. And for her, a key one is to cultivate relationships for the long term. “We are in a people business, whether we sit in product, distribution, finance or portfolio management. Networking doesn’t mean we have to spend hours going to lunch or drinks, but rather realizing that your contacts provide as much enrichment as any training, reports, seminars or meetings will.”

Smith’s first position was in human resources after a three-summer internship at Bank Julius Baer. While it wasn’t her intended starting point, it was one that proved serendipitous. She says now that her involvement with employee benefits, specifically the 401(k) program, allowed her to see first-hand how these plans worked, and the struggles for plan sponsors in getting people to join in the plan and invest the right way. Smith developed an instant liking to the details of retirement plans, specifically the importance of the investment options, how they were marketed and what they could do if used the right way.

That experience offered her insight into the importance of focusing on building skills. “It’s not about the individual job or role as much as the skills you can take away that can help you in your broader career.”This later included an MBA at Fordham University to help round out her business skills.

Soon after her stint at Julius Baer, Smith decided to move into the business side within financial services, and found a role developing and managing defined contribution/401(k) investment products and services at Sanford C. Bernstein, where she discovered her background with employee benefits was the ideal stepping stone.

From there, Smith has spent the last 20 plus years largely within product management for retirement and college savings plans at firms like J. & W. Seligman and Columbia Management – building businesses, teams and strategies, and trying to meet challenges as the financial services industry morphs over time.

“Though I didn’t have a very specific idea of where I wanted to be, I was lucky to identify a particular aspect of my first job that I loved and create a career out of it,” she said. “I still enjoy the ins and outs of retirement plans – investing, the changing rules and landscape and how, at the end of the day, helping people plan and save provides peace of mind and a positive future. This keeps things fresh and new.”

She says that she has tended toward roles where there is a building aspect, and that has provided a common thread of achievement over the course of her career. “I’m very proud of the growth of the various product lines I’ve worked on over the years. We move so quickly in our day-to-day lives, that it’s often hard to see what we’re trying to accomplish.” She says that an interesting emerging area is work they are doing with plan sponsors to help shape how they approach their DC plans.“Retirement is probably the single most important financial goal on anyone’s mind, and the work being done in our industry to help people prepare for that is so exciting.”

Lessons Learned Early

Smith had always assumed that if she worked hard, building a career would be easy, similar to how delivering on assignments in school earns you a high grade.

“But the truth is, while hard work is a very large part of it, very often it’s making sure people higher up know that you want to take on additional responsibilities,” she said, adding that it’s crucial for young women starting out to make sure that people know what they’re doing within the organization.

Early in her career she found that too often people make the mistake of silently getting the work done but rarely talking about it. “It was an important lesson, and I am cognizant of it to this day.”

Even so, she believes there is no substitute for putting in the time and effort and rolling up your sleeves to get things done, making sure that you have considered priorities to avoid devoting time and effort to activities that simply don’t matter that much in the end. “Always focus on what will help move the business forward or meet key goals.”

And, speaking of sleeves, those can have an impact on your career too. Smith advocates dressing for the job you want and not the one you have.While a bit cliché, someone offered that advice early on and it stuck.“As the culture becomes more casual, dressing well puts you in the right frame of mind and demonstrates your professionalism to others.”

Taking Smart Risks

In many cases, Smith has found that women tend to believe they have to be experts or have all the answers before they’re ready to take on a new challenge. But being thrown right into something where she didn’t necessarily have the background or expertise helped her throughout her career.

For example, when given the opportunity to launch what was a brand new product in the industry at the time – a 529 college savings program — there was no blueprint. Therefore it came with challenges, such as state involvement and unique product and regulatory requirements, which created some trepidation at first. “Sometimes it’s frightening, but in some ways, not having all the answers provides that continued learning that so many of us desperately crave,” Smith said.

Smith has found that these larger roles that involved new skills, such as leading a sales team, or being responsible for a very big budget, have provided some of the best learning moments of her career, as she found out that she enjoyed it and was successful at it.

Now, she says she would never wait for the expertise or having a large knowledge base before delving into new projects. “If you are open to learning and ask the right questions, and bring people to the table with their own knowledge, then taking on new challenge should be exciting rather than a cause for anxiety.”

In addition, success comes from being deliberate about letting people who are expert at a particular part of a project be that expert and lead the way. “When managing large business initiatives, you have to let other people play their critical role.”

Sponsors and Role Models Can Guide the Way

Smith says she has been fortunate to have had great sponsors throughout her career, both men and women. Interestingly, sometimes that sponsorship came from people who were otherwise viewed as difficult within the organization but nonetheless were helpful in shaping her path.

While she doesn’t have one specific professional role model, she has identified several who have offered ongoing career lessons – those who have a career trajectory she’d like to emulate, those who present with effectiveness, those who have a positive way of effecting change, and others who have been a touchstone in balancing her personal and professional life.

She advocates looking around deliberately to decide who has the traits and skills you would most like to have rather than choosing one person as a role model.

Family Travel

Right now, Smith says her time is divided between career and family. With a husband who is a stay-at-home dad to their two daughters, ages six and three, Smith knows it’s important for her to spend her time at home really focusing on them to recharge.

The family enjoys traveling together. “Having various trips planned throughout the year, even if it’s just for a weekend, or even not too far away, gives me something to focus on and to have my children focus on as time we’ll spend together. This goes a long way for all of us.”

By Cathie Ericson

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Intrepid Woman: Star Jones, President, Professional Diversity Network

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Star JonesThough she’s widely known as a high-profile lawyer and former host of ABC’s The View, Star Jones doesn’t consider those her most important roles. Rather, she is proudest of the changes she is helping affect by serving as president of the Professional Diversity Network, Inc., which merged with the National Association of Professional Women in September 2014.

“As I have forged my career path, it was always with an eye toward a profound sense of service – knowing it would be about helping people,” says Jones.

As a young woman, Jones always wanted to be a big-city prosecutor and got what she considers her dream job straight out of law school. She rose to the level of senior prosecutor in the Kings County District Attorney’s Office in Brooklyn, New York, when she was invited to start her career in media at NBC News. At the age of 30, she became the youngest person to be named the network’s Legal Correspondent. “It was such a compliment from the then-president of NBC News, who said I had the ability to make the law user-friendly,” she recalls.

She became an admired legal talk show host and then national talk show host on ABC’s The View, where she relished her ability to give voice to women and speak about issues that matter to her gender and community at large. Joining PDN/NAPW was the perfect next step allowing her to advocate on behalf of women, minorities, veterans and the disabled to put them to work. “We are changing lives one job at a time.”

Jones says that though her career has taken multiple twists and unexpected turns, she has stayed on the path intended for her by making the most of each opportunity. “Luck doesn’t just happen,” she says. “It’s the result of preparation meeting opportunity, and I have been prepared each step of the way.”

“Doesn’t Get the Attention it Deserves”

Jones’ overall top mission is to bring attention to diversity, inclusion and gender inequality. “It doesn’t get the amount of attention it deserves,” she says, citing the statistic that, on average, a women working full-time earns .78 to the dollar compared to a man in an equivalent job. Wage disparities are even greater among Black and Hispanic women.

“This is the biggest challenge to women, and the No. 1 problem I’m trying to address is equal pay for equal work.”

The business case is there, of course – research shows that when women executives run a company, they lead the business to increased revenue, making it not just right thing to do, but the smart thing to do.

Rising Tides Lift All Boats

Her passion stems from her upbringing in the projects of Trenton, New Jersey. Her close-knit family always encouraged her to be anything that she wanted. However, they didn’t focus on the fact that she was the most beautiful or most talented, but rather that she had everything she needed to do what she wanted.

Applying for every grant and scholarship that was available, she started college. When she realized that the work/study program only paid $3.55 an hour, she applied at the Brookings Institute as a second-semester freshman. A 90 word-per-minute typist, she earned a data input position at $10 an hour, which she held throughout college.

“I had acquired a skill, and that’s one of my mantras to young people: I feel strongly that I want to empower young people to achieve their dreams, but they have to have the skills necessary to do so,” Jones says. “I always had a voice telling me I could succeed, and I want to give that voice to other women.”

PDN was founded on two premises: empowering people and networking, which Jones says are the foundation of her successful career. “Women do need to help other women. Rising tides lift all boats, and when women help each other professionally — especially women at the top — everyone benefits,” she says, advocating that women who can, should focus on recommending other women for positions and act as mentors.

When NAPW and PDN merged, Jones was tasked with nominating new board members. She proudly boasts that with four women on the nine-member board, it is now one of the most diverse among publicly traded companies in the United States, second only to Macy’s. “Achieving women leadership at the board level allows it to trickle down to all levels,” she says.

Success Doesn’t Come Easy

Jones is the first to admit that fulfilling your dreams is hard work; even once you earn your success, you have to work even harder to maintain it.

“I’ve heard ‘no,’ but I’ve been patient and persistent and never gave up,” she says. In fact, she is proud that the song played for her at the recent “Go Red for Women Red Dress Fashion Show” was I’m a Survivor by Destiny’s Child.

“I’ve heard ‘no,’ but I’ve been patient and persistent and never gave up,”

Says Jones, “You can’t step on people to get ahead but you can get around them if they’re in your way. Each time you hear a ‘no’ or encounter a stumbling block, you have to figure out what you need to do to be ready for the next opportunity.”

Role Modeling Begins at Home

Often called a role model herself, Jones recommends that people seek role models in their own communities, where they can be touched every day. Her grandma and her mom are her role models – her grandma who is 96 years old, still “dresses” every day. And she says her mom filled her with just the right amount of attitude to make sure that no one takes advantage of her.

Jones remembers a guidance counselor who advised her not to rock the boat. “My mom told me that if you’re in the boat, you better turn it over,” says Jones. “My grandma’s ladylike qualities and my mom’s ‘vinegar’ have made me who I am today.”

Jones also cites as role models Donna Brazile, Vice Chairwoman of the Democratic National Committee, one of PDN’s board members and a friend since she was 17; and Barbara Jordan, American politician and a leader of the Civil Rights movement.

She adds that she has the deepest respect and admiration for Hillary Clinton, who she says has the uncanny ability to find common ground, a skill she tries to mirror on a daily basis.

Feeding Her Passion

As a community advocate, Jones says her passion and purpose is with the American Heart Association. “My pastor told me that you often don’t know your purpose until you’re walking in it, and now I am.”

Five years ago, Jones had open heart surgery and due to this second chance at life, she has a new mission to educate the world about this disease that is the No. 1 killer of African Americans and women, but is 80 percent preventable with simple lifestyle changes.

“As a survivor I have an obligation to raise awareness,” she says, which is what inspired her to start the NAPW Foundation, the charitable arm of NAPW which now has more than 200 chapters. She knows that women love to network over causes they believe in, so she selected four philanthropic organizations that touch all aspects of women’s lives: the American Heart Association, The Breast Cancer Research Foundation, Girls Inc. and Dress For Success.

And what does she do for fun? “Everything I am doing is fun,” she says. “My version of ‘play’ is feeding my passion.”

By Cathie Ericson

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Voice of Experience: Teresa Weintraub, President and CEO, Fiduciary Trust International of the South

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Teresa Weintraub

By Cathie Ericson

“To whom much is given, much is expected.” Those are the words Teresa Weintraub lives by, especially when it comes to mentoring other young women, and she urges her peers to also lead by example.

Weintraub’s career has spanned the worlds of international tax, fundraising and now the wealth management world as the president and CEO of Fiduciary Trust International of the South in Florida, which she joined in 1998.

“Though my path seems circuitous, when you step back, you can see how it’s all connected,” she says. She left her career as a tax attorney when she realized it didn’t offer the flexibility she needed for her young family and her desire to spend as much time as possible with them in addition to activities such as president of the PTA and other roles. As a tax attorney, she gained the technical and analytical skills while her 11 years in fundraising at the University of Miami offered her the community knowledge and people skills necessary to succeed in her current role.

“Though my path seems circuitous, when you step back, you can see how it’s all connected,”

One of her key focuses right now is developing her firm’s Latin American strategy, which she has been working on for the past two and a half years in order to help families from that region, or who either have moved to the United States or have beneficiaries who are residents or citizens of the U.S. The fact is, there are many U.S. nationals who are living abroad who may not realize that there are certain reporting requirements. Her firm has identified a significant market to work with and the goal is to ensure those families will be able to successfully transfer their assets to future generations in the most tax advantageous manner possible.

She is extremely proud of having grown Fiduciary Trust International of the South to be the fifth largest trust company in Florida, with the help and support of her team and her colleagues at Franklin Templeton, the parent company of Fiduciary Trust.

Weintraub knows how vital it is to have a team that you believe in, because as she mentions, as you rise in management and the business grows, it becomes harder to work directly with clients. “You need people in place that you trust to do a great job. If you’ve done your hiring, training and mentoring well, you have those people,” she says, adding that one of her favorite aspects of her position is mentoring and working with young people in the firm and seeing them rise through the ranks.

Advice for Those Starting Out

Though her career path makes sense in retrospect, Weintraub is the first to admit that she never spent too much time assessing career goals or making long-term plans. “I have never felt regret over something I didn’t do because at that time, I didn’t realize it was something I should have been doing.”

She advises women who are starting their careers to speak up and make their voices and opinions heard. “Sometimes a woman who speaks up is considered aggressive, and a man who speaks up is considered smart. That’s an issue that’s still with us, but we are making strides and shouldn’t let that deter women.”

Weintraub says it’s important to work hard, with focus and integrity, and become that go-to person who can be relied on to get the job done. “People will recognize and be grateful for your support and hard work, and that’s when the promotions come.”

“People will recognize and be grateful for your support and hard work, and that’s when the promotions come.”

She hopes that women in leadership positions take the time to mentor, coach and develop other women. Of course, she says it’s important to mentor all young people, male and female, to really coach and pull people aside after meetings to spend time and give feedback – what did they do well? What could they do better?

“When I started, women tended to be harder on other women,” she recalls, appreciating how much that has changed. “We as women didn’t have role models helping us because they were just trying to survive. But since that’s no longer the situation, we need to be good role models — supportive and encouraging.”

Although the industry has matured – she recalls being told to wear dark suits when she first entered the workforce – there are still advances to be made. One area in particular relates to the issue of women and children. She says that although in this generation, you may see just as many men stepping down, only women deal with the prevailing mindset of ‘are they going to be coming back? “How can that be after so many years of women going back to work after having kids, especially when many men have equal childcare roles?” she asks rhetorically.

In past generations, men were expected to work full time, while women did the carpools, but that is no longer the case. Since this generation is more 50/50, with a lot more hands-on fathers than before, leaders have to be aware that men need similar flexibility options. “I believe strongly that we can’t forget the men in this generation.”

Sharing Success with other Women

Weintraub currently acts as global treasurer for the 60 chapters of International Women’s Forum, a global network of preeminent women, whose careers span fields from chefs to writers to educators. She’s also involved in C200, another invitation-only group of entrepreneurial women, and the Women’s Fund, along with other organizations dedicated to helping women and girls. Mostly notably she was on the founding board of the Miami Commonwealth Institute that mentors and trains women in middle management.

“I believe strongly in being a valued member of the community – that could be your work community, the broader community or your family community.”

Weintraub knows she’s been blessed with a large circle of friends and a close family which includes her husband and three kids, a son and two daughters. She and her husband are committed to traveling as much as they can, having enjoyed recent trips to Cairo and Istanbul. “I have met wonderful women from around the world, and it is great to see their countries and learn their cultures,” Weintraub said. “Women around the world have much in common and much to learn from each other. That’s why I believe that mentoring and helping bring up the future generation of leaders is very important.”

By Cathie Ericson

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Intrepid Woman: Kat Gordon, Founder, 3% Conference

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Kat Gordon“Diversity + creativity = profitability. There is no downside to increasing the number of women in creative director positions.”

That’s the philosophy of Kat Gordon, who began her copywriting career in the magazine world, working for titles such as USA Today, Cosmo and Sports Illustrated. She found the work fun and dynamic, and anticipated that she would eventually rise to the position of promotions director for a magazine. However, fate intervened, and when her husband was transferred to the west coast, she joined him in San Francisco. What followed was a major career re-invention, which she calls the best thing that ever happened to her.

After taking night classes in advertising copywriting, Gordon realized how much she loved working that part of her creative muscle, and joined the ad world, landing positions with several large agencies.

She left agency life when she had kids, and quickly discovered a niche as a freelance copywriter. At that time, everyone needed websites written so Gordon was able to work at home with the help of a nanny. In 2008, she started her own agency, Maternal Instinct. It was a reflection of the work I was getting from so many brands that hired me to write for them because so few creatives knew how to speak to one of their key audiences — moms.”

As time went on, Gordon began to increasingly wonder why the female influence was not being reflected in the ad world. “I was living in this entrepreneurial area with tons of startups, and yet this huge issue was not being addressed,” she said.

“I was living in this entrepreneurial area with tons of startups, and yet this huge issue was not being addressed,”

When Gordon realized that only 3% of creative directors were women, The 3% Conference began, a social movement that now consumes the majority of her professional time.

Where are the Women Creative Directors?

Since Gordon began her research five years ago, the group has held three conferences and nine traveling events, and she has become an in-demand speaker and thought leader. In August 2014 they recreated the study that had unearthed the 3% number and found that the number of female creative directors is now up to 11 percent – “out of the single digits at least,” she notes, wryly.

According to Gordon, the industry has a lot at stake: the vast majority of purchasers in every consumer category are women, and companies are losing sales by not reaching them. “It is a business imperative to change this because brands are leaving rich ground for creative exploration untapped,” she says.

Unlike STEM and other fields, adverting doesn’t have a recruitment problem at entry levels, but it does have a retention problem. “In some ways, our situation is worse,” Gordon says, because women have expressed a desire to train in the field and want to work in it, but then they lifestyle out when they would be the most productive. She calls it “death by 1,000 paper cuts” – all the little annoyances and issues eventually become so untenable that women give up.

So while the bad news is that there lots of small things impacting the industry, the good news is that they don’t have to reinvent the entire world. Rather, the industry needs to identify the pitfalls and side step them to keep women in.

The 3% Conference website identifies 50 small things that can make a difference – such as changing hiring practices and increasing maternity leaves — and just recently they ran a breakout session where they identified 50 more. Much of the retention problem relates to crazy and unpredictable hours and, as Gordon notes, making allowances that would create a workplace friendlier to women would do the same for men.

Lighting the Fire

Gordon’s interest in the topic was fueled by her disgust for how women were being marketed to — how despite the unbelievable power of the female consumer, they were being ignored and stereotyped.

“I started this as a passion project and didn’t realize how much the message would resonate and how many corners of the world would want to get involved,” Gordon says, adding that she feels an enormous sense of responsibility to the women in her industry.

“I started this as a passion project and didn’t realize how much the message would resonate and how many corners of the world would want to get involved,”

“Unlike with some missions, I don’t run into people who are naysayers, but rather it’s a battle that people want to talk about. I’m motivated and love it and I feel blessed to have this responsibility. I am eager to get more women involved to help carry it forward.”

One recent endeavor was holding a Tweetup on Super Bowl Sunday where ad women around the world were live tweeting their reaction to the ads, complete with the brand and ad agency Twitter handles. Using hashtags like “#3percentSB,” “#mediawelike” and “#notbuyingit,” the group garnered 59 million impressions. The consensus was that the loser by far was Carl’s Jr., while the NFL’s domestic violence and the #LikeAGirl campaign received high marks.

Personal Sales Skills Crucial

Gordon encourages women in the industry to remember that it’s key to be a persuasive sales presenter — most women spend time training on the creative aspects, without ample attention on how to sell the work. She urges women to take a class if they’re not confident speakers and seek out low-stakes opportunities to speak out so they will be ready when it does matter.

“I believe this is the best time ever to be a woman in advertising because agencies and brands are realizing the unbelievable value women have due to their insight into the female experience. It’s an asset,” she says. “The field is starving for that work, and the superstars will be the ones who are bold enough to tap into their whole life experience…”

And she says it’s the responsibility of all women – not just those in advertising — to speak up as part of the 3% commitment. Since all consumers are exposed to 3,000 ads daily, we want all women to be aware of the 3% movement and how we’re working hard to up the quality and effectiveness of those messages. “We need women to cheerlead for us and tell us what they like and don’t like.”

On the Court and In the Kitchen

Gordon loves spending time with her two sons, especially cooking and baking with her younger one. She also makes time to play tennis: “It’s so important to find something physical you do that brings you joy,” she says.
An active supporter of early childhood literacy, Gordon says, “It’s such an important gift to give to your child, to read to them from when they’re babies.” Nurturing the future class of creative directors should come early!

By Cathie Ericson

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Voice of Experience: Bin Hwee Quek, Vice-Chairman of PwC Singapore and the Markets Leader of PwC Asia

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Bin Hwee Quek“The barriers to success for women in our profession are sometimes ourselves,” says the Vice-Chairman of PwC Singapore and the Markets Leader of PwC Asia Bin Hwee Quek. “We sometimes believe we cannot reach the pinnacle of our career. This is not always true. It is possible for those who desire it. These women tend to embrace change and always keep an open mind.”

In her current position, Bin oversees all industries and sectors, both in Singapore and in the Asia Pacific Region, including financial services, health, technology, infrastructure and government. “I spearhead the markets and industries initiatives to enhance a high-performance culture and propel growth,” she says. “For each industry and sector, we aim to bring the best solution to our clients through our subject matter experts.”

Additionally she sits on the Global Markets Core Leadership Team which is charged with developing client solutions for the future. The Team identifies megatrends and determines how to help PwC win in the market, which is rapidly becoming more complex, transparent, interdependent and subject to continuous and accelerating digital disruptions.

“I feel privileged to work with talented people on projects ranging from statutory audit to restructuring, debt and equity financing and fraud investigation,” she says. “I am most proud when my team pulls together to deliver the best solutions for our clients and whenever our clients acknowledge our contribution to their success.”

As she has ascended through the hierarchy of PwC, she hasserved in various capacities including Asset Management Leader, Government Leader, Real Estate Leader and Human Resource Leader (Assurance).

With today’s rapidly changing world, full of new technology and disruptions, she is interested in how they work together to create new businesses and drive out old ones. In addition, she is intrigued by Big Data. “It has many secrets yet to be revealed,” she believes. “Data analytics will provide hindsights, insights and foresights to enable faster informed decisions for operational excellence and business growth.”

Advice from the Top

As Bin reflects on her career, she sees that she has always been more externally focused, thoroughly enjoying her work with clients and various government agencies. However, looking back, she believes she would have benefitted from spending more time with her colleagues to take advantage of increased opportunities to collaborate.

She encourages women in the industry to put themselves forward for different roles within their firms and in the network, advising that an overseas stint can greatly enhance work experience. And she believes that women should contribute to their community in areas where they are most passionate. “I strongly encourage everyone to make time in their busy schedule to contribute and to give back to our society,” she says. “Each little bit goes a long way.”

A Philanthropic Mindset

She puts that advice into practice, serving on a number of boards herself, including various Singapore Government statutory boards, such as The Housing and Development Board (“HDB”), where she was honored to receive the Public Service Award from the Singapore Government for her contribution to HDB. “It is humbling to know I have made a difference in the lives of my fellow Singaporeans.”

Other boards she has served on are those for Industrial and Services Co-operative Society and The National Volunteer and Philanthropy Centre, and she currently serves on the boards of Duke-NUS Graduate Medical School and Health Promotion Board, where she chairs the audit committees, and The Maritime and Port Authority of Singapore.

She also has volunteered her time for the prison ministry for the past 10 years, which stems from her belief that everyone deserves a second chance. Further, as president of the Singapore Anti-Narcotics Association (“SANA”), she is a firm believer in keeping Singapore drug-free. SANA is committed to empowering the pillars they have identified as the bedrock of a drug-free society: youth, family and the community. “Together, we can work toward creating a crime-free and drug-free Singapore,” she says.

In her remaining free time, she loves outdoor activities, including skiing, trekking, cycling, playing golf and running, having completed a marathon.

Many of her adventures include her husband and three children, who enjoy spending time together skiing, trekking and snorkeling. “I remember feeling a sense of achievement at the summit of Tiger’s Nest in Bhutan and am looking forward to trekking in Patagonia in September this year,” she says.

By Cathie Ericson

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Karuna Annavajjala, Director, Corporate Systems Technology, TIAA-CREF

Karuna AnnavajjalaKeep an open mind, be willing to try new things and ask for help. For Karuna Annavajjala, this trio has provided the key to her corporate success.

After completing her bachelor’s in engineering in India, Annavajjala came to the United States and earned her master’s degree in computer science. She moved to Columbus, Ohio, to become a developer at a startup company, eventually moving into the role of software architect. She then joined Alliance Data in the marketing technology department prior to segueing into product management. At that point, she realized that she wanted to focus on core strategy as her full-time job, rather than just engaging in special projects or other sporadic engagements, and pursued her Executive MBA from the University of Michigan, specializing in corporate strategy.

After earning her MBA, she worked at Deloitte Consulting in the technology strategy area and then joined TIAA-CREF three years ago in a role that would maximize her years of strategy experience at the intersection of business and technology.

Last year, she assumed a new role at TIAA-CREF, heading up IT teams that support corporate functions, including human resources, legal and compliance. She cites one of her major achievements as establishing solid internal partnerships and providing value as a technology leader for human resources function.

Right now, Annavajjala is working with her team to refresh the company’s technology strategy roadmap and developing the digital strategy for human resources, a project she relishes because of her interest in strategy work.

“It provides the perfect opportunity to partner with leadership on the business side, as I explore what they need and how we can make it happen,” she says.

This is also part of one of the ongoing industry trends that interests her: the increased focus on data centric decisions and the digital user experience.

Career Lessons

As Annavajjala has progressed through her career, she has realized the importance of being in tune with the bigger picture of the department’s function and how it relates to the overall business strategy. In her case, that meant keeping the technology function relevant to the business process change to enable the end to end solution.

“To be successful in a professional environment it takes a combination of skill sets, but one big lesson I have learned and consistently applied that yielded positive results is to always be curious and being a lifelong learner.”

To that end, she encourages her team to always ask questions, especially in the technology sector where it’s imperative to be in tune with the rapid pace of change. “You’ll be amazed at how much you can learn and how much faster things will move forward because you took the time to ask the right questions.”

An Opportunity for Women

According to Annavajjala, the pool of female talent in the technology space is not where anyone would like it to be, but that also offers a positive opportunity for women who excel. “It’s easy to shine if you capitalize on the opportunity because there are fewer women,” she says, adding that more women would bring much needed diversity to the field and adds that more girls and young women would be interested in technology careers if they understood all their options.

As an example, she cites a coding class that one of her middle school daughter’s teachers was holding. At first, no girls signed up for it, but when they created a separate class for girls, it filled up faster than the boys’ class. The girls just needed the chance to try it in an environment they saw as more conducive to their learning. It is important to understand, acknowledge and act on such cultural nuances when educating and encouraging girls to pursue technology learning.

She also finds that many perceptions of the financial services industry are false as well. “The idea that the entire industry is full of male-dominated Wall Street Type A personalities is a stereotype that’s no longer relevant,” she says, though she does add that there are subtler barriers that typically manifest themselves later in one’s corporate career growth.

For that reason, she advises her peers to be bold about sharing their story openly to help others navigate from what they know and have achieved.

Annavajjala is part of the steering committee for TIAA’s IT Women’s Council and a member at large of the women’s Employee Resource Group (ERG), and adds that she is personally passionate about women in technology, and so is keen to continue to serve in the Diversity and Inclusion Council.

Annavajjala believes that these types of programs have to be a “pull,” rather than a “push.” “It can’t be just about the company sending out communications and making opportunities available,” she says, but rather that individuals should be invested enough to want to participate and make time for such programs.

Throughout her career, she has been active in these types of initiatives, including founding the Diversity Committee at Alliance Data. “It was designed to provide a framework and forum for everyone to feel like they have a place for their voice to be heard and share ideas. Each of us has an important perspective, regardless of what we look like or where we come from and it is vital that we express it.”

Sharing Her Passion for Education

Annavajjala carries her passion for STEM and education into her volunteer pursuits, working to make sure that school-aged kids have access to STEM education and new technology and capabilities. She is also actively involved with the BeEducated Movement, a non-profit organization that helps sponsor libraries in rural communities in India, Nepal and Pakistan.

“Kids in those rural communities drop out of school not because of a lack of interest, but because schools can’t provide text books, and families can’t afford them. These rural libraries were established to provide standard text books, job and exam preparation material relevant to their local regions, so kids can graduate school successfully and then aspire for higher education or jobs.”

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