Sherin Dawud: CEO at Nura Co. and Co-Founder at Power Pump Girls

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Sherin Dawud“For me, my mission is sowing into people. If I can impact a person and help open them up to who they really are, their strengths and what they’re capable of, and support them, this has ripple effects,” says Sherin Dawud. “Often companies and organizations are driven by the bottom line, and the bottom line is your people. Money is just a byproduct.”

Social Impact IS the Bottom Line

“As a child, my mom was huge on service to the community. And it was because we came from a low-income family in which we relied on donations for Christmas gifts and jackets and meals,” says Dawud, who grew up in Northern Louisiana. “As we became better-off, it was a repayment to serve the community. My parents instilled this deep in me, and I’ve always had a heart for serving people.”

Along with her co-founder and business partner Raina Vallot, Dawud has been carving her leadership path based on prioritizing social impact in both the non-profit and business world in Louisiana.

Power Pump Girls, Inc. is the duo’s non-profit 501 C3, a social impact club whose mission is to empower women to connect and serve. One of the key initiatives since 2018 focuses on menstrual equity to address the issue of period poverty. Those who do not have access to period care products – either through inability to access or afford – often resort to homemade solutions, resulting in damaging impacts on health and self-esteem. The team provides dignity, education and products (pads, cups, liners, tampons) to those who lack access – from women on the street, to girls missing school, to those who are incarcerated. Across several partnerships with organizations, Power Pump Girls has distributed many tens of thousands of products to the community. They’ve also advocated successfully to have the pink tax (the tax on feminine care products, diapers and other predominantly female purchases) removed statewide. Based in the hurricane, flood and tornado prone areas of southern Louisiana, Power Pump Girls also focuses on disaster relief and promotes civic engagement among women in the capital voting district of Baton Rouge.

But social impact is not only for non-profit work. As “social innovators” who are “fueled by servant leadership,” Dawud’s and Vallot’s marketing and impact consultancy Nura Co won’t accept projects from organizations unless they are focused on impact for people within the organization or the community because as Dawud puts it, “we will not be passionate about your work.”

Instead, they help organizations who are either seeking support for social impact initiatives or consultancy on creating more ways to serve or grow people.

Leaving to Lead On Her Terms

Going into agency life after graduating in 2012, Dawud was disillusioned, but not dissuaded, by her early experience in the workplace. Not only did she feel the culture lacked the inclusiveness she craved, which led her to begin an employee resource group (ERG), but she found her own leadership style rubbed up against the status quo.

“The environment wasn’t conducive to my leadership style. While I am a very firm woman, I am definitely compassionate and lenient in areas where I felt like my male counterparts were not, so my style of leadership was perceived as a little too soft,” reflects Dawud. “I felt there’s compassionate ways to handle people and things. Because I refuse to change who I am as a person in the way that I lead, I decided to leave.”

And that’s when she decided to start her own organizations: “I wanted to prove to myself that I didn’t have to change my leadership style in order to be successful at the things that I enjoy doing. So fast-forward and and we’re doing that and we’re doing it successfully.”

Defying the Narrow Boxes

With a mother from rural Georgia and father from Jordan, Dawud describes herself as half Jordanian, half Palestinian, half Black.

“I grew up in a bi-racial household that also celebrated two different religions. Outside of giving me a worldview of people, and understanding we really are all the same, it also gave me autonomy of choice early on,” reflects Dawud. “I started making big decisions while being offered multiple choices: You are Black and you are Arab. Are you Muslim or are you Christian? Nobody else was living like this. They were one race or one religion. Many times, I questioned if I had to choose one or the other. And then I decided: no, I can do or be all things.”

It’s not only that she didn’t want to be boxed in. Dawud remembers comparing her Arab cousins to her Black cousins, who all liked pizza, video games and going outside to play. “When you dive deeper and you’re looking at all the people in your life, everybody is the same. We all believe in the same big concepts of love and equality.”

This is what Dawud feels is her mission: “I have a heart for people, and have always felt the need to want to close the gaps in understanding between us. Lots of people feel two sides of a coin separate us when, in actuality, it doesn’t.”

Defying preset boxes has come into her professional life, too: “People have said to me, ‘you just need to focus on one thing, so what is the thing that you’re going to focus on?’ It’s just another box. My thinking is if you can only focus on one thing, let that be your limitation. It’s not mine.”

She continues, “I’ve been latching onto the concept of being multifaceted. I can be anything and everything I choose to be, as long as I have the mental and emotional capacity to do those things. When I don’t, I don’t do them anymore.”

Enjoying The Process and Embracing Failure

Dawud says her early confidence to launch on her own “goes to my mom, single-handedly.” While growing up, she watched her mother go for opportunities outside of her immediate reach, come up with new ideas and inspire everyone around her. But most of all, even through failure, she never traded in her energy, passion and excitement around exploring how to make new ideas happen.

“Witnessing her gave me the audacity and strength to jump in and make decisions, and to know that failure is okay, because you can always get re-energized again. I picked up that it didn’t matter whether it worked. The process is fun and inspiring,” says Dawud. “So I adopted enjoying the process, and then I’ve adapted that by also considering, how do I execute and make it sustainable so I do not have to fail? And if I do fail, how do I shift and pivot from those failures?”

Embracing failure was contrasted by her father’s immigrant frame of overachievement and success. That influence helped her know she could figure things out: “It goes back to that duality in my household and being able to draw from these two things that were starkly different. I can make them work together and do both.”

Patience, Communication and The Pivot

Inclined to throw herself into future-focused ideas, Dawud feels her business partner balances that out with structure and processes to actually make them happen, a necessary complement her mother did not have. Along with Vallot’s partnership, patience and communication have been key learning curves to ground her ideas towards success.

“I think so far ahead and I’m so inspired by the next thing, that often I haven’t given everybody else the opportunity to settle their footing in the current moment,” she says. “I feel like we’ve got it, and I can run up ahead and grab more. That’s always my mentality, so I’ve been learning the value of patience and moving slower.”

Dawud notes some of the compulsion to chase the next opportunity comes from imposter syndrome and the insecurity of comparison, and she’s had to outgrow that. She’s also had to learn to communicate better.

“Often I can see this great idea up ahead, but I’m not pausing to communicate in a way that people can understand,” reflects Dawud, “so they can also be inspired by it and add to the idea in ways I can’t see.”

But perhaps what has been most valuable so far is embracing ‘the pivot’ – turning towards, in whatever way it is, where you need to go.

“There’s power in the pivot. You can’t get stuck. You don’t want to plateau. You always want to stay fresh and connected. Pivoting is inevitable. You can’t not pivot, and if you feel like it’s not working, that’s your sign,” advises Dawud. “For every single problem, there is a solution. You just have to spend enough time to let it present itself. Sometimes, the solution is a tweak. But recognize where you are – and be willing to turn where you want to go, in whatever you are doing, whether it’s a 180 or a few degrees.”

The Value of Intuition

As a girl, Dawud’s mother spoke to her about the power of her intuition: that she could pause, listen to it and then stay with it long enough to get comfortable hearing the voice. As she’s grown older, Dawud has more deeply embraced the value of truly connecting with herself.

“I don’t think I would be as successful as I am, or where I am in my life, if I wasn’t directly connected to my intuition, because a lot of our business decisions are guided by that,” says Dawud. “And there are also the times when I realize I did hear it, but I didn’t listen. There’s a value in that, too. What part of what you heard made you decide not to go with it? If you can build the relationship with your intuition, you become more accurate.”

Outside of her multi-cultural home, Dawud is most inspired by women who are overcoming the societal odds to chart new paths – such as Sevetri Wilson, the first black female tech founder in New Orleans to close a 7-figure round of funding. Dawud has noted she’s inspired by the stories of women’s journeys and insights as they’ve risen into impact.

And so it goes, Dawud lives up to what she’s inspired by.

By Aimee Hansen

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Sylvana Quader Sinha, Founder and CEO of Praava Health

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Sylvana Quader Sinha“The problem just seemed so big, and I somehow had the naive courage to think that I could do something about it,” says Sylvana Q. Sinha, the Bangladeshi-American founder and CEO of Praava Health, Bangladesh’s fastest-growing healthcare company.

In 2014, Sinha left a promising career in international law to focus on the creation of a new disruptive, innovative healthcare company. The decision was prompted by a health scare her mother faced during a family visit to Bangladesh for a wedding; the challenges associated with the emergency appendectomy put Sylvana up close with the shortcomings of the healthcare system in that country.

Prior to founding Praava Health, Sinha led diverse, interdisciplinary teams in international law, business, development, and government relations at major international law firms (Gotshal, & Manges, LLP and Lovells LLP), management consulting firms (Boston Consulting Group and PricewaterhouseCoopers), the World Bank in Kabul and Afghanistan and New York, and think tanks in the Middle East and South Asia.

She conducted research on business and human rights issues for the Special Representative to the UN Secretary General, held the position of social protection specialist at the International Labour Organization, and served as a foreign policy advisor to the 2008 presidential campaign of then-Senator Barack Obama. Today, Sinha is also a PATH board member and a life member of the Council on Foreign Relations.

Currently serving more than half a million patients, Praava Health’s tech-forward model is designed to be efficient, accessible, and scalable across emerging markets, where 85% of the world lives. Praava’s work has been featured by Forbes Magazine and Financial Times and was recognized by Fast Company as a World Changing Idea in 2020. In 2021, the World Economic Forum named Praava Health a Technology Pioneer, and in 2023, they were named a Global Innovator.

Sinha shared with The Glass Hammer her experience as an emerging market entrepreneur and CEO in a male-dominated field and why she’s using her voice to speak out about the challenges women-led businesses face in emerging markets, particularly when it comes to raising capital.

On taking the wheel to improve healthcare in Bangladesh:

“I spent about a year at the beginning of this journey learning all the pain points of the healthcare system in Bangladesh and talking to patients and those involved in the delivery of healthcare, both in Bangladesh and all over the world. It was like a year long global listening tour.

“The more I dug in, the more I saw how deeply-rooted the problem was, and the more obsessed I became with trying to solve it. Candidly, I didn’t find anyone who both cared about solving this problem as much as I did, and had the global networks and local resources to be able to affect change.

“I came across a lot of people who complained about different parts of the system with no plans to do anything about it. Then, there were those who wanted to solve the problem but didn’t have the right skill sets to contribute. I felt that with my experience as a leader and as a global professional, I had the skills, tools, and access to make a difference. I had access to global leaders and innovators in healthcare that we were able to learn from, adapt the global best practice lessons and bring them back to Bangladesh.

“I’d been looking for ways to make more of a direct impact through my work, and I just felt like this was the opportunity I’d been seeking. This was the thing that was the culmination of all of my skills – managing international risk, managing political and economic risk in an emerging market, and having a direct impact, changing lives on the ground. All of those things together inspired me.

“The problem just seemed so big, and I somehow had the naive courage to think that I could do something about it. I became obsessed with solving this problem.”

On what drove her desire for more direct impact:

“I was on the ground in Afghanistan, but I was working in these large organizations and there was so much bureaucracy that was crippling us, as close as we were, from being able to have an impact. These large organizations are so challenged by their own size and by their own systems that it becomes hard to create change. I thought, maybe you have to just build it from scratch.

“Also, from the early stages of my career as a 22-year-old management consultant and junior lawyer – and throughout my career – I worked for men. In particular, when I worked in the services industry, the men were always pitching business to clients, and I remember they would always claim they could do things that we had never done before. I knew, because I was part of their team, that these were things they’d never done before. But then I realized we could do it. We would sell the business; then, we would go learn, and we would do it. And as a woman, just like many other women I know, I feel like we don’t like to claim we can do things until we’ve already done them.

“This experience taught me that, with the help of a skilled and motivated team, I can learn, and I can make things happen. With the right people, we can build the airplane while we’re flying it.”

On how Praava is disrupting the standard of healthcare in Bangladesh:

“The big challenge in Bangladesh is that in addition to the huge gap in terms of the quality of healthcare, there’s also a changing demographic. We now have a very quickly growing and urbanizing middle-income population.

“We have a country that was traditionally more dependent on foreign aid and charity to provide healthcare for our citizens, and just a generation ago, Bangladesh was considered one of the least developed countries in the world. But now, it’s one of the fastest growing economies. This means more people are accessing the private sector for healthcare. But the private sector is largely unregulated and offers very dramatic variations in terms of the quality of healthcare.

“I think the public system does a really good job in terms of prioritizing primary care. But for anything beyond basic vaccinations and deliveries, the masses are accessing the private system. In Bangladesh, 72% of health spending is coming from the private sector. And this is true across South Asia. In most countries, the opposite is true – the health funding is mostly coming from the government, but in South Asia, the private sector is driving the growth.

“The very specific pain point is providing quality healthcare at an affordable price point. When Praava entered the market, the average amount of time doctors spent with patients was 48 seconds. There were only four international standard labs for a country of 170 million people. And 20%+ of drugs in the market were counterfeit.

“What Praava offers, at an affordable price point, is a one-stop shop for all of your outpatient healthcare needs that’s truly at a world-class level: The doctors are practicing protocolized medicine and spending at least 15 minutes with each patient. Our lab meets international standards. Our pharmacy guarantees that there are no counterfeits because we source directly from manufacturers. We’re the only player that owns the outpatient healthcare experience and the only player that does so with both in-clinic physical services, as well as remote and virtual care. While there is still work to be done, we’re contributing to positive change.

“One of the greatest rewards has been hearing stories from our patients about how we’ve been able to change their lives. A lot of people say they never thought they could have healthcare like this in Bangladesh. They thought they would have to travel abroad. To hear that feedback is extremely rewarding and gratifying.”

On how her experience has prepared her to be an emerging market entrepreneur:

“This role is the confluence of all of the different things that I’ve done, particularly when I’ve been forced to manage uncertainty. I think my legal training gave me a framework for how to think in general and how to think about solving problems in a really methodical and logical way. My experience as a management consultant, and working in war-torn regions such as Afghanistan, helped me to learn how to navigate uncertainty methodically, how to problem-solve, and how to be constructive.

“Also, as a lawyer, advising clients on managing risk in investing in new countries and legal disputes in those markets helped prepare me. And my experience working in U.S. foreign policy allowed me to consider how different people think about the world and how Americans, in particular, see the rest of the world.

“The resilience of continuing to fight against daily, or even hourly, ups and downs is what I feel came from all of my various experiences.

“There’s an obsession with very young entrepreneurs, like Mark Zuckerberg, who quit college and go off to start their companies. “But I think building a new scalable business is really, really hard. I don’t think I could have done it when I was in my 20s. There’s a lot of evidence that the most successful entrepreneurs are people who start their companies in their late 30s and early 40s. I started when I was 37. I think that coming to entrepreneurship a bit later, after I had done a lot of different things, made me much more prepared for the resilience and patience that was required and is still required for what we’re building.”

On why we need to (sincerely) fund women entrepreneurs in emerging markets:

“My biggest surprise of this journey is how hard it has been to get funding. I really thought that if we proved the economics of our business, investors would want to invest. Once we prove our value proposition, investing should be a no-brainer. Well, our unit was profitable in ten months, as of November 2018, and I quickly discovered that it’s entirely untrue that proving the economics of your business alone is enough to get investors to invest.

“It’s been eye-opening for me to learn that 80% of venture dollars go to companies headquartered in New York, Massachusetts, and California – still sees the rest of the world as a charity case, not a place to make money.

“So that has pushed me to use my voice and platform to educate people on the opportunities that exist for emerging market entrepreneurs – and the overlooked opportunities financially, particularly for women. The amazing thing about emerging market businesses is you have an opportunity to make money and to have a big impact. Telling that story in a truly compelling and impactful way has been a challenge.

“As an American woman who moved to Bangladesh for the first time in my life to start this company, I’ve seen firsthand how hard it is for women entrepreneurs to access capital. There’s a lot of micro-money for women in emerging markets and outside the United States. But there’s not a lot of money for women to scale their businesses. There’s barely any, actually.

“When we hear about funding for women’s entrepreneurship and women-focused venture capital firms, unfortunately, it’s primarily U.S. and Europe-focused. Even Pivotal Ventures, founded by Melinda Gates, only invests in the United States.

“So the only way to help these countries stand up on their own and be less aid-dependent is to develop the private sector, which requires investment. And the only way to empower women in these countries is to help them build wealth. And the only way to build wealth is to have more access to capital.

“Women are not going to access power and be able to build their wealth if you only give them $10 a month to fund their micro-enterprises. That’s great. But once those micro-enterprises are ready to scale, at this moment, there’s no one to fund them.

“I’m still learning how to tell the story of how these problems are intertwined. Being a public figure and the public face of the organization is outside my comfort zone, so this role is really pushing me. But I realized these lessons are unique and need to be told.

I was at the Forbes 30/50 Summit on International Women’s Day in Abu Dhabi, which was supposedly one of the largest global gatherings of women leaders and innovators. Every single entrepreneur speaker was from America. The only speakers from outside the U.S. were focused on themes like human rights and charity.

“I found this offensive, and I gave that feedback. There are women leaders in other countries. There are female-founded unicorns in India. Canva was founded by a woman in Australia. We have to stop thinking that America is the center of the world. There are huge opportunities outside the U.S. Even BlackRock pointed out that in 2023, when you’re going through global recession, the only parts of the economy still growing are emerging markets.

“We must break out of thinking that the rest of the world needs charity, and America is where people make money.”

On leading in an industry where less than 15% of CEOS are women:

“Eighty-five percent of healthcare decisions for households all over the world are made by women. Sixty-five percent of health workers are women. I’ve always felt that being a woman ultimately makes me a better leader. It makes me better at building healthcare products for consumers and bringing the voice of women to the table. For that reason and so many more, we need more women leaders at the table.

“As a female leader, I think I have been both challenged and underestimated. I’ve been told directly by men who’ve been in the room when I pitch that I’ve been asked questions that investors wouldn’t think to ask men, and that investors challenge me and push back in ways they just don’t with men.

“But what I say about that, ultimately, is that it makes me a better founder. Because I have to have the answers to those questions. Knowing my business better is always a good thing. So yes, I’m sure it’s challenged me in ways that are not equal or fair. But ultimately, it makes me better and it makes my company better.”

On leveraging her voice and platform to challenge the status quo:

“I was at the J.P. Morgan Healthcare Conference that happens in January each year in San Francisco. It’s the largest healthcare investing conference in the world, though it’s mostly U.S. focused, and there was a panel of eight white men. How is this happening in 2023? This was 2023, and it was a panel talking about healthcare with eight white men.

“I think leadership is a double-edged sword for women. Because it’s harder for women, women don’t necessarily want to go after it. So you have fewer women going into leadership roles in this sector. Also, America likes seeing women-founded companies that are wellness-focused or fashion-focused. Those are important companies, and no disrespect to those founders, but I just think America is more comfortable with female founders for those types of businesses. We need to see more women leading financial services organizations and building companies that are providing basic services for consumers who are more than 50% women. We all have these needs in our life, so we need women’s voices to create the solutions.

“The lack of women in leadership in my field has pushed me to recognize that because there are so few women in these roles, I have to push myself to be out there more and to use my voice.”

On ‘walking the walk’ of valuing women in the workplace:

“An unexpected outcome of this journey has been recognizing the importance of valuing women’s work in business.

“During my first year as a founder, every single woman who worked for me – aged 22 to 40+ – on my team of 25 people got pregnant. This accounted for about half the team. It was a challenging year, to say the least. When one of my management team members came to me and told me she was also pregnant, she cried. I’m committed to being a founder who supports women, and while it was hard to manage, we did it.

“My team was able to rise to the occasion and create a workplace that truly supports women – even at a small startup with only 25 employees, we were able to succeed even with half the team out for three to six months in one year. And we are stronger for it. Providing the support women need to thrive in their careers IS possible.

“As an employer, I have now seen firsthand that women ask for less money and undervalue themselves. In our first year, a member of my management team asked for a certain salary, and we gave her what she asked for. Then, we did a market study, and I learned she was earning 30 to 40 percent less than the market, even though she had foreign experience at multinationals in the U.S. So I bumped her up – she didn’t ask for it, and she wasn’t going to. But it was the right thing to do.

“It’s so powerful to see the impact of the choices that create a supportive workplace for women. For example, during the pandemic, we did a lot of COVID testing through part-time consultants. When we discontinued some of their contracts, one of the women lab technicians begged us to find a job for her, explaining that she’d never worked in an organization that valued women the way ours does.

“This experience was so humbling. Frankly, I don’t know that I’ve been as intentional as I could have been about creating that workplace. But when the senior leadership of an organization has women at several points (at times, more than 50% of the management team), it trickles down.”

On why the world is waiting for women to step up:

“Our world has a lot of really big problems that need solving. I’m focused on one of them, but there are so many more that affect our day-to-day lives and our futures. We need people who are willing to take on these issues. We don’t get it right every day – I know I don’t – but what’s important is that we continue to have a positive impact. That’s what makes everything worth it.

“During a period in 2021, we were facing some regulatory challenges. It was a really dark time for me as a leader. I personally didn’t know how we were going to get out of this situation. As a resilient leader, I had faith we would but I didn’t know how.

“I do a lot of one-on-ones with people in the organization at all different levels, and I was doing more at this time to make sure the team felt supported, that we were being transparent, and that they had an opportunity to ask questions.

“In that time, I learned that they totally have faith in us as a management team. They know what we’re doing is the right thing and that we’re going to get through this. That was so inspiring to me to hear that and to see that in them. They were at risk of not even getting paid next month, but they were sure we’d figure this out. They were all so blasé about it and were just focusing on their regular day-to-day work. They put so much faith in me, and in us as a management team, that it was a great reminder that they believe in what we’re doing. What we’ve built is so much bigger than me or them, and it needs to be.”

On how she defines her own integrity as a leader:

“I think we’re always driven by treating each other well. I listen to this podcast series, Wiser Than Me, by Julia Louis-Dreyfus. She herself is 62, and she interviews all women older than her. Yesterday, I was listening to the episode with Diane Von Furstenberg, and she said the only thing we can control in life is our character.

“This really resonated with me. We cannot control the weather. We cannot control the markets. We cannot control whether investors are going to invest or not. But what we can control is the way we treat each other — from giving the security guard at the entrance of a building a friendly hello to the empathy and kindness we give our patients, it’s all about treating each other well. That’s always my guiding force – to be able to feel proud of how I interact with other people.

“There have been some hard moments where someone on my team has let me down, and I’m upset and disappointed. And these are the moments when we show who we really are. No matter what, leading in a respectful and dignified way is always important.”

Interviewed by Aimee Hansen 

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Wanda Woo: Partner, Capital Markets, Shearman & Sterling LLC (Hong Kong)

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Wanda Woo(Spotlight on Asia) “If you have the right skills and are prepared, don’t be afraid when the opportunity comes to you. No one can tell you it’s not possible,” says Wanda Woo on being both a Shearman & Sterling partner and mother of three children.

Defining Her Own Growth Curve

Woo entered capital markets as a paralegal in 2004 after attaining a double degree in English literature and economics from the University of British Columbia. She planned to go the U.S. for her JD, but her trajectory was redirected after her father’s heart attack compelled a return to Hong Kong. Working as a paralegal with Linklaters in Hong Kong while studying undergraduate law via the University of London was not easy but her mentor at that time taught her to never underestimate herself.

“I made it, and it was painful, but I feel very proud of that process in the end,” says Woo. “I saw early on what I was capable of.”

Woo went onto join Shearman & Sterling for eight years as an associate, during which she had three children, and then after leaving for four years, she decided to rejoin the firm.

“It was destiny to have the opportunity to rejoin Shearman & Sterling as a capital markets partner. The timing couldn’t be better. The firm has really been the only place that has truly been very important for me throughout my career path. It’s like coming back home.”

Being a Mom of Three And a Partner

Woo confesses that she thought of resigning from Big Law after her first child, worried she would not be able to meet the travel and work demands, but instead the partner she worked for at the time encouraged her to instead take flexible arrangements.

“I’ve always found Shearman & Sterling to be very gender-equal, where male partners are working well with female partners, and very supportive. I couldn’t imagine another place that would have supported me so much when I was working in such an intensive field with three children.”

“It can be challenging, but I wouldn’t personally be a better mom if I was around 24/7,” says Woo of the multiple roles she balances.

She adds the importance of loving what you do, especially if you are carving your own possibilities: “If you have the passion for the work, there’s always a way. Pick the right field, pick the right industry, pick the right job that you have passion for.”

Doing The Work that Fulfills


“I always have felt like I belong to this industry,” says Woo. “You are always meeting new people or working on new deals or learning different business models. I really like transaction work because it’s a people business at the same time. That ability to contribute is what keeps me going – the work of helping corporate entities get listed and then being able to continue that relationship onwards.”

Woo feels most fulfilled by the companies she has helped bring to IPO status, to become publicly traded companies, and the amazing colleagues and clients she’s had a chance to work with over the past 17 years.

“For better or worse, I always say I am a bit obsessive-compulsive. I’m very motivated to finish the work, be on top of it, and respond quickly to inquiries or client requests,” says Woo. “Partially, I want to be able to return home to my kids. So, this obsessive quality has also helped me be efficient as a partner while also being a mother.”

Woo is especially good at handling conflict between stakeholders while also advising her clients through transactions legally – a skill of calmness that she picked up from watching partners that inspired her.

With three kids growing up to inherit this world, making a positive impact through ESG is important to her. “How to make an impact, give back to the environment and contribute to society is something I’m learning more about and sharing more about, beyond the notions of making money or having year-on-year growth.”

“In transactional capital markets law, the issuers may not know that ESG is something that will help them in the long run. But when we bring the ESG frame, along with the regulators, to these companies, they start to realize the impact they can make to society through these measures and policies,” notes Woo. “This is something to start earlier rather than later, so it becomes a part of your corporate culture, and is inviting to other stakeholders.”

Networking, Authentically

Since becoming a partner, Woo has moved from being more execution-focused to developing and stewarding client relationships. Having once pushed herself out of her comfort zone to seek partnership has helped her to push herself yet again.

“As a partner, people will ask you questions 24/7 and you have to be responsive. But the bigger growth area is to compel people to come back to you for more work and to assure them that you have them in your mind and heart as a client so you build that long-term relationship.”

“Now that I’ve been a partner for several years, I’ve realized networking is not really about wining and dining,” observes Woo. “It’s really about being authentic, reliable and trustworthy. I’ve always had these qualities I feel, but I had to learn to show people.”

Being Inspired and Inspiring Yourself

Woo has been most inspired by the lawyers before her that demonstrated integrity: “Being a good lawyer is never enough. They showed me what it means to be truly respectable and professional in all acts. They were doing the marketing work and actively engaging in the real work. It was never just about getting deals. The common quality in the figures I’ve aspired to is that they are still immersed and involved.”

Woo urges junior lawyers to not get too caught up on monetary rewards for early career efforts but to frame it as an investment in yourself as a lawyer.

“You’re not just getting paid for the job that you are doing. You are also getting paid for the experience that you’re earning,” says Woo. “The more you earn the better. You’ll be prepared for the next step. When I was a paralegal, I treated myself as an associate. When I was working as an associate, I treated myself as a senior. I went the extra mile, put in two hundred percent, so the partners could see what I could really do, and then they would give me more opportunities. Not everything you’re doing can be measured in monetary value.”

Recently back from a 2.5 month trip to China to check in with the clients and teams in Shanghai and Beijing offices, Woo values time with her parents, her partner and her children, who are now 9, 7 and 6 years old.

Woo prides herself on taking challenging situations and turning them towards her favor – and ranks being both a mother of three and Shearman capital markets partner high among those accomplishments.

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LaShonda Fuselier: Head of Multi-National Corporations Subsidiary Coverage, Corporate and Investment Banking, Wells Fargo

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LaShonda Fuselier“For me, it all comes down to a genuine intellectual curiosity about people and places and cultures and things,” says LaShonda Fuselier. “As a banker, you’re building bridges and relationships, trying to understand people and their business, and being inquisitive enough to ask the right questions. In an international context, we’re taking that to a totally different level.”

An Innate Passion for International Perspectives

That unique international aspect is what magnetized Fuselier to banking and what has kept her at Wells Fargo for over 18 years. Despite growing up in a small and rural town in Louisiana, her fascination with gaining international perspective started early. She took her first flight at 20 years old to Belgium. After graduating Dillard University with degrees in accounting and French, she interned in Paris and went on further to obtain her MBA from Emory’s Goizueta Business School – with an international exchange at HEC Paris.

“I love the need for a global perspective for us to be able to serve our clients. My clients are headquartered outside of the US in my current role, and I love working across borders and across cultures,” says Fuselier. “I love thinking about not just how these factors [cross-borders and cross-cultures] impact the business but also the individuals in the businesses.”

As a leader, Fuselier encourages new hires to not only execute on the “what” they are responsible for, but to also go beyond and consider the “why” (“why is it important?”) and “how” (“how can I add value/make it better?”). Embracing this herself, two years ago, while discussing the next potential stage of her career development, she pitched a new role to the Head of Corporate Banking – the one she presently finds herself in. This coming fall, she’ll host an inaugural Multi-National Corporations Conference as a means to be more consultative to Wells Fargo’s international client base.

Finance Is a Relationship Business

Growing up in a small town with hardworking parents, Fuselier was raised with a strong work ethic and sense of responsibility.

“Your word is your bond, my dad always said,” she shares. “I grew up in a family where if you say you’re going to do something, you’re going to do it. And if you want something, you’re going to have to put a little sweat into it.”

On top of trust-building, she’s recognized she possesses the important relational skill of making people feel comfortable: “You might think we’re talking finance. It’s numbers. But those are table stakes,” she says. “It’s a relationship business. People do business with people they’re comfortable with and they trust.”

Learning What Is In Your Control

Sometimes, it takes a difficult experience to learn how to be a leader.

While Fuselier has had many great managers, that has not always been the case. At times, she has even found herself offended by some past managers’ lack of leadership skills. Always committed to engaging professionally, she does surmise, she may not have engaged productively in one situation where she felt a past manager was not a great leader: “I have a tendency sometimes to stand on principle,” she says, “and so I focused on what I saw as the injustice about how this person was leading.”

But a colleague of hers with the same manager just focused on the work and ultimately had a better experience. As a result, she endeavored to engage more productively and constructively moving forward and it improved her experience.

“From that tough experience, I learned that you can’t control others. You can’t make someone a great manager,” she said, noting there will always be individual high-performers that are not as suited to be managers. “What you can control is everything that you do. You can control how you respond to the environment and use that response to make it better.”

Engaging and Empowering Others As a Leader

Today, Fuselier’s leadership is in part catalyzed by that experience. Fuselier has a clear view of what it takes to be a great leader and manager, which is a lot about encouraging and empowering her teams – in the same way some managers have done that for her. She advises mentees to “approach every assignment as an opportunity to develop and demonstrate your capabilities.” And as a leader, she prioritizes finding chances for others to do just that.

“It’s a practice I’ve developed to engage and empower others. One of the most rewarding aspects of being in leadership is when I have the opportunity to facilitate leadership opportunities for others and pull them out of their shell,” she says. “It feels really good when I get a chance to support somebody from behind and see them in the spotlight developing their skills, accomplishing things and being recognized.”

Fuselier likes to let her team take front and center where possible and be there in support. If someone mentions they don’t like public speaking, then they can expect to be invited to the next opportunity to push their comfort zone – and later on, they often express their gratitude for it.

“I subscribe to the theory that the best leaders – not only with words but through their actions – encourage and inspire others to achieve their best,” she says. “That is how some of the most influential leaders have impacted me in my career, and I aspire to have the same impact on others.”

Building Connection and Credibility

Many times, Fuselier has been the only woman in the room, person of color in the room, and certainly the only woman of color in the business room. Being culturally raised to believe that she had to be twice as good to earn half as much translated early on into over-preparation and focus. But it’s also gone further at times. Knowing that banking is a relationship business, LaShonda would try to find ways to connect with clients beyond the work. For example, with some clients she would research the highlights of the weekend’s local sport match – even if she had never been to that city.

“We talk within the community sometimes about assimilation and if it’s appropriate or inappropriate,” she says. “Even though I’m not a huge sports fan, this wasn’t an example of me losing my identify. Just like anyone who is new, you’re looking to connect and establish credibility, especially when you’re not like everyone else,” she says. “Once I could establish that connectivity and credibility, I felt like I could combine that with my unique perspectives to drive more meaningful dialogue and impact around the business.”

Once she gained credibility, it became easier to truly connect on a personal level.

“As I talked about things that mattered to them, they started to open up and we started to talk about things that reveal how much we have in common,” she says.

Fuselier has also learned to leverage being a unique voice in the room – whether on a transaction or an organizational decision. For example, she has been an advocate for diversity in recruiting. She also notes that being the only woman of color in the room at times means people will not forget LaShonda, and she’s willing to let that work for her, too.

Impacting Upon Diversity and Inclusion

Fuselier co-chairs the DEI counsel, is an advisor for the Black Connections Employee Resource Network (ERN) in EMEA, and is part of the steering committee of the WomenGoFar ERN.

This year, catalyzed with the idea from Judith Barry, Head of WomenGoFar, Fuselier created an initiative called Double Dimensions that tailors content and opportunities towards women of color within CIB.

“I’ve never been a ‘diversity person’ or someone who is solely responsible for diversity initiatives, but these are important, so I’m always eager to invest the time. However, what’s most important to me is that I’m not viewed as someone who is in my primary role solely because I am diverse,” says Fuselier. “I have always worked to demonstrate that I am a highly talented, hard-working, effective, successful banker who happens to be diverse.”

But with her and Wells Fargo’s passion for DEI, she has found the opportunity to develop and demonstrate her leadership, communication, collaboration and strategic planning skills beyond her client work while also building relationships with colleagues and leaders internally and on a global scale.

“It creates a real connection to the organization that keeps me going even on a day when you don’t get the transaction that you want or it’s not the best opportunity day,” she says. “It makes me feel like this is where I want to be.”

Fuselier’s gift of making people feel comfortable comes into its own in creating a permissive space for brave conversations.

“I think I give people the sentiment they can be themselves and say what they’re thinking. I’m not going to be offended,” she says. “I think people are often taken aback by just how open I am. So when I say ‘candor,’ which is an important value at Wells Fargo, I mean it – I’m going to be really open and so can you. That facilitates the type of environment where we can be collaborative and successful together.”

“Leadership is About Behaviors”

Some years ago, a mentor advised Fuselier to “own your position.”

“My younger mentality and work ethic was I’m going to execute to the best of my ability based on what they tell me to do and I’m not going to ask questions,” she reflects. “But that advice is about feeling empowered to do what you need to do to be successful and also to identify new opportunities and raise your hand to run with them.”

Tying back to creating the role she’s in now, Fuselier is a big advocate of catalyzing agency and ownership. It’s that notion that spurred her to create the Corporate Banking EmpowerHer women’s conference to foster professional development and greater engagement of women across the business. Now in its second year, the conference will be led by mid-level vice presidents and associates. More women will have the chance to step into leadership, develop their skills and be recognized for new contributions.

“You don’t have to be at a certain level or in a certain role to be a leader. Leadership is about behaviors,” she says. “It’s not about titles.”

Speaking of International Perspectives…

As at work, so it is at home: Fuselier’s entire family loves travel, culture and languages. In addition to her French, her whole family practices Spanish and her youngest daughter is studying Mandarin. They visit a few countries each year and like to seek out the cultural culinary delights – most recently they have been Egypt, UAE, Spain, France, Jamaica, Colombia, Costa Rica, the Netherlands, and Ecuador!

By Aimee Hansen

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Tiffany Fleming: Vice President, Client Onboarding & Trading Documentation, PGIM Fixed Income

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Tiffany Fleming“As leaders, we have to be willing to hear some difficult things and have better self-awareness, which isn’t always easy,” says Tiffany Fleming. “If we do, we can become better leaders by being open-minded to making changes based on what people are telling us. This has enabled me to take pride in the leader that I’ve become.”

Following in Her Mother’s Footsteps

Prudential runs in Fleming’s family. Growing up, Fleming’s mother worked for Prudential while raising three children as a single mom. Fleming dreamed to follow in her mother’s footsteps but wanted to pave her own way by earning a job based on her own merit.

At a career fair at 16-years old, Fleming omitted her mother’s name from her Prudential application and accepted a position in Human Resources as part of a co-op program where she worked after school. Looking back, Fleming smiles when remembering her mother’s excitement, which turned to frustration, when she found out she would not be receiving the employee referral benefits.

After graduating from college and holding various positions within Human Resources, Fleming accepted a full-time position with the Prudential Mutual Fund Investment Management department (now PGIM Fixed Income), after she became the first person in her family to graduate from college.

From Self-Criticism to Self-Encouragement

“Throughout my 33-year tenure at Prudential, I’ve held different roles that have helped me identify my strengths and areas of improvement,” she says. “We all have areas that we feel comfortable and confident in – where we’re on our A game – as well as those areas where we’re not.”

Stepping into those areas has been tricky. Especially once Fleming was asked to take on a new role, with a new manager, after working for the same one for most of her career. In this role, she was given the opportunity to take on a stretch assignment, working with the COO of Fixed Income, doing management fee work, which she thought was totally outside of her wheelhouse.

She went in feeling worried about failing. Months later, when asked if she thought she did a good job, Fleming responded that the assignment didn’t represent her best work. She was asked who told her this, and it was then she realized that the expectations that she placed on herself weren’t always what others expected.

“Even when he told me I did a really good job, I still didn’t feel like I did. However, I must have done a good job because I ended up getting promoted shortly thereafter,” she reflects. “I’ve learned that sometimes the expectations I have for myself are not the expectations others have for me, and I need to embrace that more.”

Fleming admits that sometimes she still puts too much pressure on herself and used to turn to her mom for reassurance and guidance before losing her to breast cancer when she was just 30-years old.

“My mother played a really big role in my life, giving me positive reassurance and building up my confidence. She always acknowledged when I did a good job and that she was proud of me,” she recalls.

Since her mother’s passing, Fleming has worked on reprograming herself to find that voice of self-confidence from within. “When I do find it, it tells me that I can do anything I put my mind to, which is exactly what I always tell my four daughters.”

From Productivity-Focused to People-Focused

As a leader, Fleming is empathetic and encourages the people around her – but it wasn’t always that way. In her early years of leadership, she was so tough that she found out her team nicknamed her, “the warden.”

“When I first started at PGIM, I was very demanding. I was all about getting the work done by all means necessary, and I didn’t think much about the people aspect,” she says. “I had blinders on. I was tunnel-focused on the results I could generate and how much I could do.” It was not until one of her direct reports gave her feedback that they did not feel seen or appreciated that she took the time to reflect, becoming more aware, which ultimately contributed to a change in her management style.

“This feedback made me realize that I was not the type of leader that I wanted to be. It made me realize that you’re only as good as the people that you work with and for,” she says. “I didn’t put the same focus on people as I placed on getting the work done. I wasn’t very aware of how I made other people – the ones I interacted with daily – feel. It takes teamwork, collaboration and partnership – without those things, you can’t get much done.”

The other catalyst in softening her leadership approach was becoming a mother. She notes that even her Myers Briggs personality test results, before and after motherhood, are like night and day.

“Becoming a mom was a life-changing event that required me to step back and really look at myself. It changed how I viewed work, the world and life in general,” she says. “Today, I ask how I can be a better manager, provide opportunities, coach and develop my team. People first. Work, second. When people feel supported by their managers, it tends to increase how fulfilled they are by the work they’re doing.”

Looking back, Fleming’s biggest regret is that she did not realize sooner how important it is to support people – but now it is her passion. When she moved into a new role in 2020, she didn’t realize how much her team enjoyed working with her. In fact, many members of her team mourned her departure – a testament to her growth as a leader.

Champion of Inclusivity

Fleming never appreciated how much being a Black woman in a senior leadership role inspires others. To her, it was where she was always headed.

“Although My mom would encourage me to do a good job and work hard, she didn’t stress that I had to work harder or differently than others to be recognized, rewarded and valued. She taught me to be a good, caring and kind person to get ahead, so, I didn’t have the awareness that I think others did.” Fleming added, “It was much later that I started to realize the subtleties of being a woman – and being a Black woman – and how, in some cases, I would feel excluded, not considered or given the same opportunities as my peers.”

With Diversity, Equity and Inclusion (DEI) continuing to increase in importance and visibility, Fleming has made it her mission to lead with a “people-first” mindset that is inclusive of all backgrounds when growing talent. “There are so many areas of diversity that I’m continuing to learn about. My children are teaching me things about diversity that I had not been exposed to,” she says. “I’m so motivated by feeling like I am a part of something bigger than myself, and it’s important that others have the opportunity to share that same feeling – the feeling of being part of the team.”

Currently, Fleming is a member of the Culture Council, in which she was a founder and co-head, a sponsor of PGIM Fixed Income’s Black Professional Alliance affinity group and a member of the Black Executive Leadership team at PGIM Fixed Income. In addition, she is proud to serve as an ally to other affinity groups. “I’m an ally of every walk of life. I enjoy meeting new people, learning about different cultures and forming connections about how much we have in common.”

Stretching Her Comfort Zone – Again

In January 2020, Fleming decided to step out of her comfort zone again. She accepted a role in Client Onboarding after having spent more than 25 years in Operations.

“I kept saying, ‘Why would I do this to myself? I have another eight to ten years before I retire. Why would I take on a new role, possibly not do well and risk my reputation that has taken so long to build?’” she says. “My husband said to me, ‘Why wouldn’t you?’”

It was then she realized that this role, although challenging and outside of her wheelhouse, would enable her to learn and grow. “I can’t be someone who preaches to my kids about how you can do anything if you put your mind to it, work hard and take chances, and that the worst that can happen is it doesn’t work out. How could I not take my own advice?” she says.

So, Fleming took the plunge, taking on a new role right before the pandemic hit. More than three years later, she is still judging herself for being out of her comfort zone: feeling like she always has more to learn and is not performing at her true best. Yet, she is getting the same feedback that she is doing great. She has a supportive manager and is encouraged that her team members admire how easy she makes it look to excel in her role while juggling her husband, three younger children (who are highly involved in high school athletics), grandchildren and her 80-pound super doodle, Oreo, who is the love of her life.

“I’ve realized that others look to me as an inspiration, and I have that influence,” she says. “If they see that they too can be successful as a mom, a wife and a grandmother, it makes me feel good. I am learning not to downplay my capabilities or others.”

Not Counting Herself – Or Others – Out

One of Fleming’s daughters taught her a lesson in not underestimating yourself or others. Recently, at a track meet, Fleming assumed her daughter wouldn’t make it to the finals, although she did not share this with her. After all, she was up against a lot of girls who were much older than her and had faster times –they were stiff competition. However, her daughter defied Fleming’s expectations, and not only made it to the finals, but took home bronze and won a school grant. This taught Fleming that all things are possible with hard work and when you believe in yourself.

“I tell my children not to count themselves out, so how could I?” she reflects. “I need to remember how strong that voice that I dig deep inside of me is – that voice that empowers me to accomplish my goals is the same one I am teaching my daughters to use to accomplish theirs.”

By Aimee Hansen

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Nadiya Kreynin: Chief Executive Officer, Forte DGTL and Chief Operations Office, Forte Group

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Nadiya Kreynin“Some people believe that passion will help you find what you want to do. I don’t really believe in that,” says Nadiya Kreynin. “I believe that you have to know what you want. Knowing what you want and doing something actionable towards it will bring the passion.”

Leading on New Business Development

Moving to the U.S. when she was 20, Kreynin neither anticipated to end up staying in the country nor to end up running multiple businesses in technology. Having completed her undergraduate study in Ukraine, she came to the U.S and by chance started working in the IT industry. By immersing herself in the IT industry and interacting with professionals, she became fascinated with technology and soon found herself at Northwestern University studying for a master’s degree.

For years, Kreynin has run operations for Forte Group, having previously headed up recruitment and talent. Forte Group is a privately owned and globally operated custom software development company with 900 people. Kreynin and her husband are founders and majority shareholders. In the fourth quarter of 2022, they hired an executive team to run and scale it up further. This transition has allowed Kreynin to nurture and grow another new venture that initially rapidly blossomed during the pandemic.

Forte DGTL, formally launched in 2022, is a female-owned and 120-person strong Salesforce Commerce implementations company for global clients and partners. As the CEO, Kreynin is leading the charge, accelerating its growth to new heights. In fact, Forte DGTL was the first to help clients take B2B commerce to live status on the new Salesforce Lightning Platform. Forte DGTL holds the most B2B Salesforce Commerce implementations- ahead of giants such as Accenture.

This year, Kreynin will also be launching a Salesforce based Applicant Tracking product company, providing a shared platform for managers and recruiters.

To say that Kreynin is a force of nature is an understatement.

Finding People Who Make A Difference

Kreynin is always meeting fascinating people. In her twenties, she thought that she could conquer the world. In her thirties, she really began asking, what really makes a difference in creating impact? And when she looked around, she found that in the technology industry, as with most, it was about the people.

“I realized that my goal is to make sure that I’m in touch with the people who make a real difference in this industry,” she says. “Through my life, I’ve encountered people who wanted to achieve something and they stayed steady in that. They were able to change industries and change professions and succeed.”

Kreynin looks for people who are grounded in a strong values system and looking out for others. It’s a touchstone of integrity that one can return to, no matter what is going on. When faced with challenges, such as the war in Ukraine, having core individual and collective resilience and perseverance matters and makes a difference.

“It’s about how many times you stand up and make things happen for the better. It’s not about how many times you’re being pushed or how many times something challenging is happening,” she says. “This world for the past three years has my husband and I asking, ‘what next?’ We went through Covid in the services industry and we actually grew in the process. We are going through the war in Ukraine, and we are helping hundreds of people to find a new profession and support multiple charities.

Kreynin emphasizes, “No matter what comes, resilience, perseverance, and grit are the most important. No matter what is thrown at me, I will deal with this challenge and see what’s next. A lot of people find excuses not to be present and do what’s needed. These three qualities are what made me successful and are ones that I also look for.”

Growing up in Ukraine helped cement these qualities in Kreynin early on in her life. For example, at seventeen years old, she was faced with difficult tasks and had to raise NGO funds. She turned these into learning opportunities and along the way, they reinforced her grit.

“Going through those mission impossible challenges early on helps quite a bit,” says Kreynin. “I often encourage people and tell them ‘don’t find the reason to say no. Find the reason why it’s a yes; why it’s possible.’ At the end of the day, if you want this goal, how do you make it happen throughout all of the challenges you will have? Because challenges are inevitable.”

Know What You Want and Let Passion Follow

Kreynin hated learning English as a child in the Ukraine, but she came to realize that learning it was not about liking to learn English. She needed to learn English to be successful, so knowing what she wanted brought the passion to devote herself. She even wrote prize-winning work for the National Science Academy.

“Some people believe that you have to be passionate about what you do. I don’t believe in that,” says Kreynin. “I believe that you have to know what you want. Knowing what you want and doing something actionable towards it will bring the passion.”

Recently, Kreynin wanted to hire a marketing team but realized she did not have the context against which to gauge candidates’ responses. She took a data analytics and marketing course at the University of Chicago so she could be more enabled to find the right candidate and skills that match her company’s needs. She recommends that expanding the knowledge base and diversifying the ability to work across broad teams are two important traits of leaders. While she may not have planned going to school to help her build her marketing team, she did it because she needs to grow her knowledge base and gain other perspectives.

“It’s a must to keep growing if you’re a leader, or otherwise you will always have blind spots,” she says.

Kreynin also encourages women not to be afraid to start things. We can spend too much time overthinking and over-consulting others. Create the plan and find a way to move a step forward towards what you want and then let that momentum bring the passion with it.

“I don’t have all good days. Sometimes, I have bad ideas where I think that I want to quit all of this,” she admits. “But it’s the desire to achieve something bigger, and knowing it is something that I want and where I can make a big impact on people. Going through the bad days with that thought in mind helps me moving forward.”

Standing Her Ground In Every Room

“I can be one woman in a room of investment bankers. It may even be a half hour before I notice there’s not many other women,” she says. “It’s never been an issue for me to hold myself within the room. I suspect dealing with software engineers for most of my career supports that.”

Kreynin advises that having the perspective that you are going to meet many amazing people in the world is important. Some will be fascinated with you and what you can do. Some will be less interested and underestimate you. What matters most is being okay with yourself as you go through each of those kinds of experiences and learning from them.

“Going through that experience of being the only woman in the room — just walking in and doing it multiple times; having the experience is going to help,” encourages Kreynin. “The fact that you don’t do that or don’t have the opportunity to do that – that you don’t walk in that room and own your place – is what will hinder you.”

In her early days, she recalls holding her tongue in meetings where she didn’t agree with senior leaders. She rationalized that they probably knew better, but several times it turned out that that was not the case. Her perspective would have served the discussion and decision-making well. She recommends not censoring yourself when you have a dissenting opinion. Don’t be afraid to speak up.

“When you question yourself too much, you hold yourself back,” she says. “If you have a thought on how to approach something, you should speak up, because you may end up as the senior person or the person with the most helpful perspective in the room, no matter your age.”

Kreynin notes that being a woman in tech brings its own challenges and benefits: “People tend to make assumptions, and I think those assumptions usually work to my advantage,” she smiles. “Because when they begin to work for me, they are quickly surprised and realize they have to be much better.”

She has found that regardless of her position, some people do tend to underestimate how much she knows, only to be called to attention when the opposite proves true – but that also encourages people to play at the top of their game and to check their own biases.

The Value of Honesty and Directness

Kreynin would consider herself a good judge of character with a sharp ability to read the dynamics of a room. Being in the industry has given her unique insights into the challenges and pitfalls, as well as the qualities that are required to thrive in different roles in technology. In a meeting room, you can expect directness. She manages her teams by providing clear and transparent expectations and support. She feels that it’s critical to surround yourself with people who are open, humble, and can truly support one another through transparent discussions. So when it comes to manager relationships, the ability to be frank, honest, and transparent is important to her.

“If you are not able to talk openly to someone who is your subordinate, and they are not able to tell you what they truly think, because there is fear or intimidation in the manager-employee relationship, then there are a lot of things that you cannot solve at the table,” she says. “That block will create a lot of challenges.”

Selling and Recruiting and Selling Yourself

“I think everyone always sells and everyone always recruits – ensuring our clients are successful each and every day. Those are two jobs in services industries, no matter what your title is,” quips Kreynin. “Our new CEO is selling and recruiting. Our new CFO is selling and recruiting. Everyone in the service industry should be doing that job aside from everything else. Because every time you talk to someone in the industry or not, you’re talking about your company and what you’re doing in the service of the client success.”

When interviewing people for senior positions in her company, she has developed a keen ability to observe how people sell themselves and listen between the lines.

“I like to hear stories from people. So when I hear a story once, I look for consistency. Can they tell the story consistently? I am also listening for holes and areas where I need to dig deeper. I also listen for if they talk badly about employers, as I strongly suspect that if they talk badly about someone else, they will talk the same way about this organization if we were to part ways,” says Kreynin. “I listen for if they talk about themselves from the standpoint of ‘I built it’ or are they talking about being the one to drive a team of people who, together, built it. We know it takes a village to create something better and bigger.”

Making Real Impact in Ukraine

Kreynin is proud to have built different businesses and to be working as a support system for others. She also is highly motivated towards supporting causes in Ukraine, where she has family in Kyiv and the Western Ukraine regions.

One such cause is Friends of Ukraine, a charity that funds the training of Ukrainian men and women to undertake vital de-mining work within Ukraine while also giving them paid work so they can live through the uphill battle that the nation currently faces. Another cause has been helping people in and displaced from Ukraine to reskill in Information Technology so they can earn remote income and continue building their lives. Through the Forte Group educational platform, Kreynin decided they could teach ‘quality assurance’ as a viable skillset. Within two days, they received 2,000 applicants to the program. The company even hired some of the trainees.

“If you’re helping people to change professions or gain new marketable skills, you can make a long-term impact.”

Kreynin and her husband also support LeoDoc Foundation for Doctors Online in Ukraine. Before the war started, they invested in an online telehealth platform (Doctors Online) for people in Eastern Europe. Since the war began, they have supported a fund that helps this platform providing free medical consultations to the Ukrainian people who otherwise have no access to medical help. Talking about impact, Kreynin and her family are certainly making a difference.

Kreynin cherishes spending time with her two children, aged six and ten. Additionally, she finds solace and peace in nurturing living things and has established a serene morning ritual of tending to her garden while savoring a cup of coffee.

By Aimee Hansen

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Alexandra Tyler: Managing Director, Digital Transformation Leader, Accenture Song

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Alexandra TylerRemoving my protective wall around my identity has enabled me to create deeper connections in my work and in building more meaningful relationships with my family and with my colleagues and clients,” says Alexandra Tyler. “The protective wall goes down, and it impacts everything, including being a better leader.”

Curiosity and Customer-Focused Growth

Curiosity has driven Tyler’s career. She’s come across specific job positions by asking questions. “I’ve been lucky in that I’ve been able to pave my way in making my own adventure, essentially through conversations with people about open positions they had that weren’t quite right,” she reflects, “and in which we often crafted a new position that matched the needs of the business with my expertise and interests.”

Having studied psychology, she began her career in advertising, where she learned to appreciate the power of understanding what customers want and need.

“If you understand what customers want and need at every stage of their journey and are able to fulfill those needs and desired successes, you can enable growth,” she says. “What do those customers want to achieve and how do you develop the roadmap and path to get there? That is the opportunity. That’s why I’m excited about Gen AI and other innovative capabilities to unlock and enable more insights to meet customer needs.”

Being Focused on People’s Motivations

Growing up as a daughter of first-generation immigrants and raised by a father with a disability, Tyler understood the importance of two important lessons that he imparted: in order to succeed, one must persevere and exhibit true grit. In addition, one must celebrate differences in others.

“I feel strongly about focusing on doing right by others. Ambition goes awry if you don’t have respect for individuals, and if you don’t think about what motivates them,” she notes. “I want to understand what’s important to the people with whom I work. I focus on treating individuals how I would want to be treated – including respecting their differences, talents and expertise.”

In addition to treating her colleagues and team members with mutual respect, Tyler learned the importance of inspiring them to pair their great ideas with great follow-through: “I often see people who are incredible ‘ideators’ – who come up with innovative and breakthrough ideas – but they struggle with execution,” she observes. “The devil is in the details when it comes to lighting up an idea. It takes focus, management and collaboration.”

Freeing Herself To Show Up Fully

“It took me a long time to feel comfortable as an authentic leader. Growing up in the world I grew up in, as an LGBTQ+ individual, was challenging,” she notes. Recently at a bank branch, she saw a sticker related to the LGBTQ+ community about celebrating differences. It struck her to imagine the impact that seeing that message would have made early on in her career.

“When I first started my career, I was lying by omission, often doing what LGBTQ+ people do…not using pronouns for your partner. It’s only in the last ten years that I have been comfortable enough to be honest about who I am and to bring my full self to the equation.”

What you feel you cannot say begins to grow heavy and become a burden. Tyler imagines carrying a sixty-pound barbell all those years. “When I put that burden down visually in my head, it was exceptionally freeing,” she says. “When I freed myself of that burden, opportunities in my career opened up.”

For example, at a work town hall, Tyler recently shared her personal journey and the value of bringing her full self to work. She was commended by the head of her division for showing up as her true self and was applauded for doing so, exhibiting the traits of leadership that Accenture values.

“I cannot tell you how much positive feedback I received just for being true to who I am and being vocal about it,” says Tyler. “Leaders at Accenture have been phenomenal in recognizing the power in whatever differences you bring to work and the ability to bring your full self.” And sharing her experiences of exclusion has built bridges of empathy with others who have faced challenges. LGBTQIA+ peers have approached her inspired by her authenticity and, in turn, let down their own protective walls.

Advocating and Inspiring Others

“Freeing myself up to be myself empowered me to be an advocate for others. It is important for me to pay it forward by being an advocate in my community.”

Tyler is on the Board of Be The Rainbow, an LGBTQIA+ nonprofit organization in her Long Island hometown. On their third Pride March, Tyler is excited to be opening minds and hearts to create a greater platform of equity in which all can have a voice.

In her training and at work, Tyler’s approach is comprised of experimentation and optimization. She often tests the waters, dips her toe in, tries out different messages and approaches. What she found when she ‘came out’ is that the response was much more positive than she had anticipated. She encourages others to consider who they can safely share with – a person, a group – in order to build that positivity. Tyler acknowledges that the experience of speaking one’s truth, no matter the reaction, is alone invigorating and empowering.

The Intersection of Identity and Innovation

Tyler admires that her daughter’s generation wields identity and labels quite differently. “Labels are fluid and I know that my daughter and her friends are comfortable at the same time with no labels or multiple ones: Imagine what you could do if you were not carrying the burden of the sixty-pound barbell, or invisible burden, every day?”

At Accenture, Tyler is fascinated by the intersection of innovation and identity – particularly how removing obstacles around identity frees you up to create and innovate. She considers cryptanalyst Alan Turing (played by Benedict Cumberbatch in the film The Imitation Game) who developed the ability to decode messages and the predecessor to the computer, and who was also tortured for being homosexual.

“I think about what more amazing things he could have done. He was such an innovator, even with the constraints of conversion therapy and being tortured,” she notes. “What aperture could have opened if individuals like Turing could have been safe to express their identity freely? I’m interested in that tension for any minority who is held back because of societal constraints or one they put on themselves. I’m fascinated by the intersection of how innovative you are as a thinker and the ability to free yourself up to feel comfortable to think differently.”

Why Failure Is Growth

Early on in her career, Tyler worked on developing and launching a new product that consolidated all utility bills into one billing statement. For various reasons, after two years of pretests and pilots, the project failed to launch. But her functional leader was an innovator who believed in failing often and failing fast. Instead of berating the team, he applauded the risks and innovation and threw the team a “failure party” and handed out awards. The team received their best performance reviews that year.

“I learned the importance of reinforcing that failure can actually spur innovation,” says Tyler. “I was very lucky to find leaders that encouraged failing. I know that it may sound trite but, to me, the age-old notion that failure begets growth is very true.”

As a result, Tyler encourages her teams to take calculated risks and experiment: “It’s okay to fail because you learn and those learnings bring you closer to success. Because you WILL eventually succeed. Perfection at the sake of innovation is failure in itself. You must try and also not be afraid to be curious, and that effort and curiosity are successes in themselves. ”

Tyler has two daughters, 15 and 18, a freshman in high school and college, respectively. Her wife, Beth, is a special education teacher in Queens. Recently, her oldest daughter “failed” to get into her first college choice. After the initial disappointment, she applied to an array of different schools that she would otherwise not have considered. She now feels “at home” at UNC Chapel Hill where she is thriving – an example of how failure can lead to the growth you didn’t see coming.

To be surrounded by her family and watch them grow are her greatest successes, and Tyler now embraces sharing those successes with others.

By Aimee Hansen

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Graciella Dominguez: Vice President of Investment Operations, Operations and Innovations, PGIM

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Graciella Dominguez“Lean into all experiences, professionally and personally,” says Graciella Dominguez. “Find the opportunity to grow from everything you experience, channel those lessons, and then use them to do good.”

From Numbers to Relationships

Dominguez was drawn to accounting due to her love of numbers – concepts like credits and debits that felt concrete and measurable. She began working for Ernst & Young while in college, and then joined Prudential a year after graduating. After switching to a smaller firm for a few years to try out auditing, she returned to PGIM, Prudential’s global asset management firm, where she has been for 23 years.

“That brief experience in auditing really challenged me and gave me a lot of confidence in going to different places, interacting with different people and tracking with different levels,” she says. “It was pivotal for my career, but it wasn’t for me long-term, so I brought what I learned back to PGIM.”

PGIM has grown tremendously during her career, and so has she. Although Dominguez went into accounting because of a love for numbers, her work focused just as much on supporting people as she stepped into leadership.

“You really have to push yourself in areas of unexpected growth. When I started as an accountant, I didn’t realize that interacting with people and building relationships was going to be more central to my experience,” she says. “I have been able to grow my relationships, and they are so important – and rewarding – in accomplishing greater things.”

Facing the Toughest Experiences as a Mother

“What has been most pivotal in my career, and truly in my life, was when I became a mom,” says Dominguez. When it comes to the challenge of dividing your energies between work and home as a working mother, nobody understands what that means more than she does. She lost her 11 year-old son, Alexander, five years ago. Throughout her son’s life journey, Dominguez worked, mostly full-time. One of her key motivators was providing for her son and his needs.

“I think we as women have to lean into all of our experiences. For me, that included leaning into being a mom of a child with special needs. It shaped me both as a person and as a professional,” she says. “I learned from his great strength, determination and courage in his short life.”

Alexander was born medically fragile, immunocompromised, hearing impaired, legally blind and ultimately unable to walk. While parenting a child with several medical needs, Dominguez had to find her voice in advocating for what was important when it mattered most.

“Being a mom to a child with so many medical complexities gave me the confidence to speak up and say, ‘No, I don’t agree with that. I don’t agree with how you’re going to treat my son,’” she says. “And that same confidence to speak up for what I believe crossed over into my work.”

Her motherhood has also inspired her to be a more empathetic leader. “As a leader, I’m more compassionate now,” she says. “Because I understand that people have so much more going on than you see at work. You don’t know the challenges people are facing day in and day out. Everybody has a story.”

She continues, “But at the same time I also expect a lot from people, because I saw my son, who was completely disabled, and his friends who faced the same conditions, show up for school every day with a smile and ready to work. That inspired me and really shaped me. Witnessing that has given me the courage to face anything. That is how I honor his legacy to make him proud.”

Dominguez describes her son as a social butterfly with a sparkling personality and smile that shone through no matter what challenges life threw at him. Knowing him has pushed her to get out of her comfort zone – as an introverted person – and show up more with her own voice to share her story and her son’s legacy.

“I hope sharing my story can inspire people to learn how both amazing and fragile life is,” she reflects. “We all have these gifts and abilities to do good things, so never take that for granted.”

Working with Integrity as a Core Value

Being detail- and research-oriented has supported Dominguez throughout her career, as well as her principle of doing due diligence for the work and her clients. Integrity is the most important value to her – being who you are, being true to yourself and leaning into your experiences.

As such, Dominguez is inspired by leaders who show openness and truly embody their words and what they stand for. “I admire the leaders who truly act and behave from who they say they are and who show up as their authentic selves,” she says. “I respect integrity.”

When approaching any challenge, Dominguez emphasizes process – taking the necessary extra steps and knowing the why behind every decision you make. This comes to the forefront especially when bringing junior members on board – helping them learn processes in a way that helps them appreciate each step and helping them question each decision. She aims to always rise to the challenge to do the best, most complete job for the task at hand.

Using Her Voice as a Latina Woman

As the daughter of Cuban immigrants, Dominguez prizes hard work. “My family came to this country seeking freedom, and that’s not lost on me. My family left everything and sacrificed so much. Their experience instilled in me a strong work ethic,” she says. “My grandparents and my parents (who immigrated as adolescents) understood the importance of education and hard work to succeed amidst challenges, and that drives me. I want to honor their legacy, and my son’s, with how I show up in my own life.”

Dominguez appreciates working in a culture that also values high integrity and high standards, and emphasizes diversity and inclusion. She is also co-founder of the PGIM Operations & Innovation Latinx Networking group.

“Representation is really important to me as a Latina woman. Earlier in my career I used to observe women in more senior positions. I love working for a company that really values diversity of backgrounds and perspectives, and puts so much effort into their initiatives for diversity and inclusion,” she says. “It’s really important to me to use my voice and honor all the women who paved the way for me. I am also trying to pave the way for other women. I don’t take that responsibility lightly.”

For those beginning to make their mark in the professional world, whom she also learns from, she advises, “Be yourself. Hard work and integrity pay off at the end of the day. Be yourself and be open to possibilities.”

Reflecting back she says, “I wish I would have been kinder to myself as a young mom. Challenges can look so big sometimes, but you will climb them and be successful, and it’s going to be OK.”

Kindness, More Kindness, and Service

“The more I go through life, the more I realize we do not know what challenges people have every day,” reiterates Dominguez. “So above all, we need to practice kindness towards ourselves and others.”

Classically trained in piano, Dominguez has also returned to playing piano since leaving it behind in her early 20s. She is remembering how to read music again and starting out first with greatest hits.

Born and raised in New Jersey, Dominguez is passionate about volunteerism and giving back to the community. She is on the finance council and works with children at her church. In honor of Alexander’s birthday each year, Dominguez and her husband collect and donate books to Cooperman Barnabas Medical Center, the local hospital where their son spent so much of his time.

By Aimee Hansen

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Fabiola Gutierrez-Orozco: R&D Director, Global Nutrition Science, Reckitt

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Fabiola Gutierrez-Orozco“Learning is my passion. The roles I have held in industry have allowed me to do my job and learn at the same time,” says Fabiola Gutierrez-Orozco. “And it is not the same thing every day.”

Gutierrez-Orozco speaks candidly about the challenges she has overcome since leaving home at 13 to pursue her education, and the inner growth journey she is pursuing while stepping into a senior global leadership role in STEM. Coming from San Luis Potosi in Central Mexico to the U.S. to obtain a Master’s degree in Human Nutrition, Gutierrez-Orozco was drawn to nutrition science, gut health and the microbiome. One year before obtaining her PhD, she realized she didn’t want a career in academia. Upon graduation, she joined the business world, working in pediatric nutrition, which allowed her to stretch her scientific research foundation into applied nutrition and allowed her to continue to constantly learn.

Perspective and resilience have carried her to where she is today: “Earning my Master’s and Doctoral degrees wasn’t an easy road – coming from Mexico, moving to the U.S., being the first one in many generations in my family to earn a college degree, and then go onto graduate school,” she notes.

“It has been both resilience and the desire to do better not just for myself, but for my family. Initially, the reason I came to the U.S. was to improve my education so I could access better jobs and provide financial help to my family,” she shares.

Indeed, so many factors at a cultural level in Gutierrez-Orozco’s life have challenged her to create mental and emotional resilience. At 13 years old, she had to leave her parent’s house and her hometown in rural Mexico and rent an apartment in a nearby city to be able to attend high school. She then moved farther away for college before moving countries and coming to the U.S. for her Master and PhD degrees.

Cultural Challenges Beyond Her Peers

Incredibly, Gutierrez-Orozco took on a STEM graduate education whilst learning to express herself in English. “I didn’t speak English when I first came here in 2006. I had all the grammar in my head. I could write and read and understand what people said. But, while in class, if the professor asked me a question, I had the answer in my head. I just couldn’t say it.”

She also had to unlearn the need to hide that she was gay. “I had a relationship in Mexico that was in the closet because my family was raised strictly Catholic. So coming here, and trying to find my way out of that was another big change for me.”

While in grad school, Gutierrez-Orozco also perceived that she was not as primed for success as her student peers. “Honestly, growing up in public schools in Mexico, I don’t think I received the best education compared to other people in the same graduate program as me. I always felt a little behind and tried to work harder to catch up and do well.”

That same feeling followed her to the workplace, being self-conscious about other’s projections around her accent or when she comes across unfamiliar words at first exposure – “I can always find the meaning through context, but I often feel like I have to be paying extra attention to keep up.” She credits her wife and daughters, English native speakers, for being fluent now.

The Mindset Shift of Leaping To a Big Leadership Role

In April of 2022, Gutierrez-Orozco was promoted to a senior leadership role, managing a 24-person team of scientists, many with PhDs in chemistry, biochemistry or nutrition. While she’s held managerial roles since 2018, Gutierrez-Orozco has focused her growth on transitioning her mindset from that of an individual contributor to that of a global team leader.

“In my previous managerial roles, I still had at least 50% of an individual contributor role. However, in my current role, I don’t know everything anymore. I don’t have the time to read all the science that I want to read,” she says. “So I’m learning to be okay with not knowing everything and finishing my work day without seeing tangible results because so much of what I have to do now is strategic work. Losing that sense of tangible accomplishment has been a struggle.”

She’s also learned to separate her work-style preferences from what is needed to inspire a team: “I have never liked being the center of attention or the object of recognition,” she admits. “I’m really trying to remind myself that just because I don’t feel comfortable being recognized, doesn’t mean my team members don’t need, and obviously deserve, that recognition.”

Confronting Imposter Syndrome with Executive Coaching

Experiencing imposter syndrome led her to seek out help in confidence-
building and owning her worth – despite cultural messaging – through executive coaching.

“Working with Nicki Gilmour on my leadership journey has really helped me reflect on how these thoughts and the belief that ‘I am not enough’ are holding me back from growing, not just in my role but as a person and leader,” she says. “Coaching has also helped me reflect on ways in which I can leverage my background to help others that might have a similar experience. Lastly, coaching has given me the confidence and courage to move forward on my growth journey as a leader. I know I am not going to get it right at first, or all the time, but I am willing to try and learn.”

To dial down the voices of self-doubt, Gutierrez-Orozco also reminds herself why she took this role in the first place: to provide support and guidance at a time when the entire team was experiencing a significant lack of stability and optimism because her company had just gone through a wave of layoffs that impacted many people in her department. Therefore, when she begins to doubt, she can focus on the good she is doing serving her team. She also reminds herself that her work is not about perfection, but is rather about showing up every day and being there for others.

Modeling Authenticity and Vulnerability As a Leader

One way Gutierrez-Orozco has leveraged her background is by being open at work about who she is, where she grew up, and her life with her wife and family. She also shares when she struggles with anxiety and depression. The impact of her authenticity and her vulnerability has given her team members permission to be real, too, and it has strengthened the group overall, allowing them to work closely together more effectively, and therefore deliver on the company objectives.

“Inside my team, I’ve had an impact with people being willing to share what they might be struggling with and being able to express the need for support. Some have shared that it’s been such a change in the past year”, she says. “In the past, if someone was struggling and brought it up, especially a female, management would have thought that person was just being weak or whining. Or if a woman spoke up and shared her mind in a meeting – and this happened to me, too – she may have been portrayed as too emotional. However, when a man did it, it wouldn’t be looked upon that way.”

She continues: “So I feel there’s been more openness to really be who you are at the workplace. And I believe that when people can truly be themselves at work, they are more engaged, satisfied, and effective,” she says, “So that’s an impact I feel I have had in my team.”

Sharing Your Voice and Not Self-Sacrificing

Gutierrez-Orozco is grateful for the mentorship of a previous manager who brought her to Reckitt through a postdoctoral internship, instilled faith in her abilities and encouraged her to share the value of her voice in the room.

“I will never forget what he told me: ‘People are wanting to hear from you. You have so much to share, so make sure you’re speaking up,’” she recalls. “I often remember that phrase and though I don’t like to be the center of attention, I remind myself I should just speak up, anyway.”

Reflecting on her past, Gutierrez-Orozco would challenge her younger self on the notion that in order to advance in her career, she had to sacrifice important parts of her life, like spending four years away from her wife and daughters and driving ten hours in a weekly commute between cities. Now, she realizes that, even then, she had a choice. It’s about retaining perspective on what’s most important.

“In my team, we’re all scientists and we want to get things done and we want them to be perfect, so we give our best and go above and beyond,” she says. “But I always like to remind my team that the job is important, but so are your health and family. While there are times when you may have to work extra hours to meet your objectives, doing so is never sustainable in the long run.”

You Have More Options Than You Think

Gutierrez-Orozco has learned over the years that part of her success also results from choosing and investing time in hobbies that provide stimulation and relaxation. She lives with a family of runners, and she prioritizes time that allows her to participate in that activity with her wife and daughters. In the last two years, she’s also begun woodworking, and she’s already made a few pieces of furniture.

This same mentality of being aware and having choice applies to career paths. Her daughter Toby is graduating from high school this summer and plans to pursue a biochemistry degree in college, and her daughter Sasha will graduate from college next year with a degree in dental hygiene. “It is great to see their love for science. The beauty of science is that there are so many routes you can go,” she says.

Gutierrez-Orozco emphasizes to her own daughters, and to any young women interested in science, “that you don’t have to choose the whole PhD route. If you begin in science, there are so many options you will have on how to apply that, so don’t feel like you must have everything figured out from the start.”

As she’s learned, there is always more than one choice in any situation – if you only free yourself to make it.

By Aimee Hansen 

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Mikaylee O’Connor: Principal, Senior Defined Contribution Strategist, PGIM DC Solutions

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Mikaylee O'Connor “One thing that’s at the core of how I operate is a focus on internal versus external gratification. I tend to go above and beyond for my own satisfaction because I have very high standards for myself,” says Mikaylee O’Connor. “Everyone’s way towards internal gratification is different, but I feel that when you do things for yourself, you exude different energy and attract more of what you want.”

Moving From Her Comfort Zone

Growing up in a small Oregon town, O’Connor was put on the Montessori track with an emphasis on independent thinking and hands-on learning. She then skipped middle school, while being home-schooled and spending her time in the stables, riding horses. She graduated high school at 17 and was off to Portland State University.

As a finance graduate, O’Connor joined a local investment consulting firm, RVK, as an investment analyst. She stayed for almost 13 years, working her way up while advising clients on pensions, 401k plans, and endowment foundations, to eventually becoming Head of Defined Contributions (DC). In 2020, she craved a new challenge.

“When you feel like you’re in your comfort zone, it’s the right time to maybe see about getting outside of that comfort zone. I wanted to do more strategic thinking, be a little more creative and be part of a movement to help the DC industry forward and find better solutions for everyday people,” she says.

In the start of 2021, she joined PGIM as a senior DC strategist and, this past February, she became a principal. O’Connor enjoys the ‘think tank’ atmosphere of her team: “We’re always asking, ‘What is the problem out in the market and how can PGIM and Prudential as a company come together to solve these problems and deliver solutions?’”

Embracing the New Challenge

“In my experience, the consulting world is very much for people who like to be constantly challenged,” she notes. “Every client project provides something new – new content, new research, new ways of presenting materials, or simply, adjusting to different personalities.”

O’Connor finds that everything depends upon how you approach those challenges: getting frustrated or seeing each as an invitation to grow. Receiving the support of mentors and advocates has been critical to rolling with new challenges. As she’s become senior, providing that same support to junior associates has been essential and rewarding.

She’s also learned to stay open to what she doesn’t yet know: “If you’re constantly trying to learn new things, you have to be humble to the fact that you don’t know everything,” she advises. “It’s important to surround yourself with different voices and perspectives so that when you’re trying to solve problems or provide solutions, you have that 360-degree view instead of looking only right in front of you.”

Opening to More Possibilities

O’Connor is known to give an unfiltered view of what she is thinking and play her own part in widening the conversation in any meeting.

“I push us to think differently or to have a different view on what we’re trying to solve. I often bring the end-user to the table,” she reflects. “Let’s put ourselves in the position of the person that’s going to be using this product or solution. How would they go about doing this or that?”

Despite being in a predominantly white male industry, O’Connor had the opportunity to work under a female CEO at RVK and with many female shareholders throughout her career. But when becoming involved in industry organizations, the gender skew became salient. Her approach to being underestimated by male peers was simple: “I would feel compassion for them because, at the end of the day, that’s their own challenge, not mine.”

But mostly, she has leveraged being a unique voice in the room to help her challenge the status quo.

“I’ve always been one to point out that just because we’ve done it this way in the past doesn’t mean we need to do it this way going forward. What are we missing? What should we be thinking about differently?” she says. “Having both that fresh perspective and high conviction about thinking about problems and solutions differently doesn’t always make people feel good. But I like a good debate and being uncomfortable talking about things, because we are only going to grow more through it.”

Adapting For Your Audience and Your Team Members

“Whether it’s your boss, client or a prospect, reading the room and adjusting how you approach the situation and your communication style matters to being effective,” says O’Connor.

Being able to adapt to and apply different ways of learning and communicating has been a powerful component in her ability to meet people where they are and create the momentum that drives results. Equally, sitting on the extrovert-introvert cusp, O’Connor highly values adapting her approach to hearing all voices in the room, including considering the different ways they may need to be heard.

“You have extroverts and introverts. You have people who need more time to think and you have people who can come up with ideas right on the spot in the meeting,” she says. “In order to capture all of the different great ideas, concerns and considerations, you have to consider how to make sure that you’re getting what you need from each of them, and that you make them all feel included.”

Reframing for Confidence

Shifting her mindset to increase her confidence has helped O’Connor to take on bigger roles.

“In the past, despite being overly prepared for a client meeting or discussion, I would still feel nervous,” she recalls. “But one mentor in particular assured me, again and again, that I knew more about the topic than anyone in that room. Over time, it shifted my perspective from being the ‘victim of scary stares and expectations’ to a ‘person with important information to share.’ I shifted to see that I’m going in there as a teacher.”

Now she loves to speak in front of an audience and does so often. Another learning curve has been around the challenge of leadership.

“I can be a perfectionist and always want to do things correctly, but when you’re in charge of people and emotions, that’s a different skillset and a different realm of understanding how to deal with things,” she says. “It takes a lot of listening and stepping back to ask how you can best support each of these individuals. Ultimately, their success is also my success.”

She’s also learned to always ask for feedback and to create an environment where people feel comfortable giving it.

Meanwhile, O’Connor has recently been unlearning multi-tasking as a leader: “I’ve been working on mindfulness and there’s a huge benefit to focusing your attention on one thing at a time. I’m much more active and creative when I get rid of distractions.”

Focusing on Internal Gratification

“By focusing on internal gratification, I’ve naturally been given more opportunities without necessarily focusing on what I have to do to get to the next step or to get promoted, because those are external focuses,” she notes. “By doing what I want to do – to grow and to learn and to do it for myself – I’ve just had those opportunities come to me.”

For years, O’Connor has been doing a self-review after meetings to consider whether she could have done anything better or differently. While it can be exhausting, it helps her grow and creates internal gratification.

“I would encourage women to focus internally and not worry so much about external steps and getting to the next one,” she says, “because then you’re doing the work for someone else instead of yourself.”

Being Human, First

O’Connor appreciates how PGIM Quantitative Solutions CEO Linda Gibson shows strength in her role and humanness in her communications.

“Linda has brought a sense of ‘we’re all just people.’ We’re all trying to do the same thing and nobody needs to be on a pedestal,” she says. “She can talk to you in the office just like anybody. It’s refreshing.”

O’Connor observes that since the pandemic and remote offices, more people are breaking down barriers and hierarchy, while seeing everyone as individuals and not just as employees.

“If we want to bring out the best in ourselves, we also have to show that we’re all humans and we all have things going on,” she says. “We can normalize that. But also, how do we take that change and use it to create a more cohesive and better company? Our relationships can be stronger because I can relate to you on something I didn’t know before.”

Speaking of which, O’Connor finds travel to be good for the soul, and enjoys seeking out AirBnBs and boutique stays with her husband while getting out of their comfort zones and taking in the cultures wherever they are exploring, most recently the Swedish Lapland in the forests of the Arctic circle, with saunas and cold plunges. Iceland is another favorite. Closer to home, she likes scouting out new atmospheric spots for a great meal in New York.

By Aimee Hansen

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