Pamela Yoon, Vice President & Portfolio Manager, RBC Wealth Management/RBC Dominion Securities Inc.

Pamela YoonPamela Yoon finds her business incredibly rewarding, although also challenging.

“I encourage newer professionals that the first few years will always be tough so you have to adjust for playing the long game,” she says. “It’s like training for a marathon and while it can be hard to stick with, it pays off.”

Building a Successful Business From Scratch

That long game has worked for Yoon. She joined the banking world right out of university without knowing much about it. In her 23-year-old mind, she saw starting as a teller as the traditional route to success. But a friend recommended that she try something different; he had an opening for a junior assistant position and even though she didn’t know exactly what it was, she knew she would catch on quickly. Yoon didn’t grow up in a household where they discussed financial markets, but she found the field fascinating and never looked back.

Yoon studied how the most successful people in the office made their way and realized that at the time, all the assistants were women, and all the brokers were white males. However, she loved the client interaction and asked the office manager if she could be considered as an investment executive. He rebuffed her, and her friend recommended that she join him at BMO Nesbitt Burns, which at the time had the best rookie training on the street. “I was persistent and aggressive to get hired even though there were no job openings,” she says.

After starting from scratch in 1996, today Yoon has built a $200 million business. It wasn’t easy, she says. Born in Malaysia, she came to Canada for university and is proud she could build a successful business despite no family connections or friends with money, which is a challenge in a business built on relationships. Her solid client foundation has helped her realize success as the field has pivoted from one that used to be primarily transaction-based to a fee-based holistic wealth management approach that covers full financial planning.

Now she is able to concentrate on growing her business from current clients and referrals. “I wish I had done something else first to build a network, as my start was a little slower than many, but with my current experience, I can now grow much faster.”

Helping Women Assert Their Role in the Business

Despite that early experience, the challenges and obstacles she sees are largely in women’s minds, Yoon says. “They might tell you that a certain role is not for you, as happened to me early on, but you have to push back.” She especially finds that in a business like hers where you are judged by performance, you don’t have to deal with glass ceilings or bosses denying raises because everyone is on par. “If I produce more than a man, I have that option.”

It’s one of the reasons she finds it puzzling that there aren’t more women in the business. In addition, she feels that women’s skillsets are well suited to success. “They have more of the emotional intelligence that is important in this business to help people plan, and they ask good questions to help families make hard decisions around their money, Yoon says.

Giving Back to Aspiring Students

Yoon is still very active at her university, where she graduated with a degree in economics. For the past six years has hosted a forum in her board room (which will be virtual this year) where students are invited to tour the firm and ask questions. There, too, she sees the disparity as it is almost always a ratio of 20% female and 80% male.

She also serves as a guest lecturer in behavioral finance and last year announced the inaugural “Pamela Yoon Award for Economics,” which is open to anyone pursuing a CFA (Chartered Financial Analyst) or CMT (Chartered Market Technician). “I truly feel that I want to give back and create a legacy.”

Despite her many professional obligations, Yoon stays busy and balanced. A weightlifter and road cyclist, she is also a self-taught chef and enjoys spending time with her two teenage sons.

She finds her work very rewarding. “I want to empower more women to take control of their finances,” she says, adding that Vancouver, Canada, where she lives, is a region that’s very real estate focused, so she is trying to educate people about the possibilities in the stock market. “I see many get lost, and so it’s important to explain the market in plain language and give them confidence to approach their financial life with full confidence.”

by Cathie Ericson

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Shani Hatcher, Financial Advisor, Wells Fargo Advisors

Shani Hatcher“The best thing about my job is helping people. It is humbling that I can be there for my clients during difficult times, I don’t want them to feel alone. I, too, am an individual and a mother dealing with the pandemic, so I tell them we can get through this together,” said Shani Hatcher, a San Francisco-based financial advisor at Wells Fargo Advisors.

“I want my clients to make informed investment decisions and to let them know it’s okay to feel helpless or angry. This is a time to be compassionate regarding the expectations we have for ourselves.”

Hatcher loves her job and sharing her knowledge to educate others. She began her career in financial services immediately after she graduated from Duke University in 2001 and took the Series 7 exam, also known as the General Securities Representative Exam shortly afterwards. In 2005, she joined Wells Fargo Advisors as a client associate to a team of financial advisors. Shani reveals that her path to where she is today consisted of choices that gave her good work-life balance in order to raise her children as a single mother.

“Spending time with my kids was as important as financial success,” she added. “I loved my assistant job because I was well compensated and it was relatively stress-free. I had the ability to be active in my children’s lives.”

Her approach to wellbeing and family time, particularly during the current pandemic has become extremely useful.

“I think that we need to try to treat ourselves and others with compassion,” Hatcher said. “I believe, despite the pandemic, we should expect the same level of motivation and productivity to occur. That said, it’s advisable to adjust our expectations and to be open about our feelings, particularly with our kids.”

Relationships, both personal and professional dominate thematically for her, as she truly enjoys getting to know people.

“The old paradigm that a financial advisor is merely a stock picker is far from what we do. We utilize a more collaborative approach. It is about knowing your clients—really listening to them articulate their goals and fears in order to propose the right investment plan,” she added.

Hatcher also sees the value in mentorship. She believes mentoring relationships can be practical and cites her mentor as helping her to get a pay raise while inspiring her to make the leap from client associate to financial advisor. Interacting with other female financial advisors who are successful gave her the confidence she needed to leave her salaried role for a commission-based position.

Timing is Everything

Born in the San Francisco Bay area, Hatcher was selected to attend a private boarding school in Pebble Beach for high school. She then attended Duke University and started interning at Merrill Lynch during her junior year. During her first post- graduate job, she obtained the licenses needed to become a financial advisor. Due to the dot-com bubble and September 11th terrorist attack and resulting market decline, she pivoted to become an administrative assistant to a team of investment managers at RBC. That role led to another administrative role at Citibank and in 2005, she launched her career at Wells Fargo Advisors.

Hatcher knew when the time was right to take her career up a notch.
“I always looked at my career development from the perspective of whether I was content or being complacent. I trusted that it would become clear when the time was right to become a financial advisor. I knew that there was a demand for more representation of not only women but also African Americans in the industry,” she said.

When her children were a little older and she found herself not feeling challenged in her role, she knew it was the right time. This coincided with the Women’s’ March in Washington in 2016, which made her feel empowered and confident in the timing.

She added that she is a member of a multi-generational household, like many of her clients. She knew the importance of planning towards the future and understood the dueling financial goals of the Sandwich Generation, as was managing her mother’s retirement plan while still funding her own retirement and saving for children’s college education.

Changing Role of the Corporation

Hatcher believes that Wells Fargo Advisors tries to mindfully ‘walk the walk’ on diversity and that she is proud to work there.

“I’ve been lucky to have both female and African American managers,” she said. She believes that the firm is working hard to have more diversity at every level of management.

She added, “People tend to discount how corporations can impact change, yet in the past few years, we have seen how companies can stand up for important issues and support their communities through donations and partnerships with great non-profit organizations.”

On Black Lives Matter, Shani comments:

“It is an emotional issue for me as a mother of a black son. For me, it is very real–it’s not a concept or a theory. I had to have ‘the talk’ about how to interact with the police when my son started walking home across town when he was only 11-years-old.

“For me, there is a real sense of helplessness that I can’t protect my son 24/7,” she said. However, Hatcher is hopeful that change is happening and will continue to gain momentum as attention to racial inequity and social justice increase. She noted that Wells Fargo has worked to provide resources to address the issues and providing safe spaces for people to talk about their experiences and feelings about race.

She added, “I am thankful that the difficult conversations are being had. I believe that the only way progress can be made is by raising awareness and all of us uniting together in the fight against injustice.”

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Cathy Yoon, Special Counsel, Financial Markets and Funds, Katten

Cathy Yoon“Keep an open mind. Just because you start your practice one way doesn’t mean you’re wedded to that,” says Katten’s Cathy Yoon.

“When I mentor college and law students as they start their careers, they always ask how I ended up where I am today, and I tell them it’s ok if you have no idea what you want to do because you’ll figure it out.”

Finding Her Niche

As the oldest child of first generation Korean immigrants, Yoon says she faced a lot of pressure from her parents to choose a “good,” well-paying career.

But after graduating from Swarthmore College as a history major, Yoon wasn’t sure what her career path would be. A friend was a legal assistant at a large law firm, and that prompted her to consider enrolling in law school. She attended New York Law School and after passing the bar went to a law firm as an associate handling corporate transactions and working primarily with private equity firms and hedge funds.

Her early legal training paid off. After three years, Yoon was recruited by one of the largest global financial services institutions in the world and became a managing director and senior counsel handling corporate legal matters, including acquisitions, divestitures, strategic initiatives, FinTech and other minority investments and other general corporate matters. During her seven-year tenure there, the Dodd-Frank Act was enacted, designed to prevent another financial crisis by implementing various reforms impacting how banks operated. This included restrictions on large financial institutions from growing by way of acquisitions or ventures and such restrictions started to impact Yoon’s practice.

At this point, Yoon pivoted and looked into what the smaller strategy groups were doing and started to move away from working on large corporate transactions and focused on more strategic initiatives such as representing the financial institution in several enterprise blockchain consortiums, where it joined other companies in the development of blockchain technology. This experience introduced Yoon to emerging technology in the financial services space, and the more she learned about blockchain and other forms of distributed ledger technology, the more interested she became.

She reached out to her network of colleagues and friends who were dabbling in it and eventually left the financial institution and joined a blockchain advisory start-up. “Until now I had gone the safe route, with a large law firm and financial institutions, and then I jumped headfirst into start-up life,” Yoon says. She wore many different hats—in consulting, business development, strategy and marketing, as well as acting as general counsel. “You pitch in where you need to,” she says, adding that she probably learned more about the intersection of business and law during this period of time than her entire career before this point.

Last year, Yoon joined the Financial Markets and Funds practice at Katten where she focuses her practice on assisting clients with navigating the legal, regulatory and operational aspects for their FinTech offerings and products.

Practicing law has been much more exciting for Yoon as many of her clients are on the cutting edge of technology and trying to operate in a space with a great deal of legal and regulatory uncertainty. “It’s a journey we are on together and it’s gratifying when my clients can articulate the value I bring. They say things like, ‘You really get it. You’re going beyond giving legal advice and thinking about the strategy. We enjoy working with you because you don’t just tell us no, but instead you help us understand the risks using the lens of our specific business model,’” Yoon says.

Mentoring the Next Generation

Yoon seizes any chance she can to serve as a mentor. One message she always tries to impart is that networking should be a thread that weaves throughout your career. “It’s never too early to start,” she tells younger professionals. Even today when most networking is virtual, there are numerous ways to reach out, including being visible on LinkedIn by sharing updates or chiming in with your opinions and experiences.

One of the places she is able to reach younger women is through her work on the advisory council of the GlamourGals Foundation, which fosters intergenerational connections between teen leaders and seniors to alleviate the issue of elder isolation, while offering networking sessions and leadership conferences to volunteers.

Yoon is part of many diverse groups and networks where the primary goal is to make sure there is proper diverse representation on boards, at conferences and in open positions. Since emerging tech is largely a male-dominated field, she likes to lead by example in the space, which is why she focuses on mentoring. “While I’ve always had terrific mentors and sponsors, I had always hoped there would be more opportunities to meet people from diverse backgrounds,” she says. “I appreciate I can be that person for others.”

by Cathie Ericson

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Anilu Vazquez-Ubarri, Partner, CHRO at TPG

Anilu Vazquez-UbarriThroughout her career, TPG’s Anilu Vazquez-Ubarri has often been the “first” or “only” in many situations.

While she is proud of breaking barriers, she says her goal is to not be the last one or the only one.

“I want to change perceptions and help people realize that differences bring varied perspectives that make our whole corporate culture stronger.”

And, she admits, sometimes that comes with a sense of loneliness and second guessing. “Occasionally, you may question whether you have the opportunities you do because you earned them, and upon reflection, you realize that you not only earned them, but likely worked harder than anyone else to get them.”

Building an Impressive Career that Helps Others Rise

Vazquez-Ubarri began her work in corporate law, where she became familiar with the dynamism of people matters and M&A, interests that led her to a role at Goldman Sachs in employee relations. Joining right before the financial crisis, her thinking about business was completely transformed as she saw firsthand the criticality of strong leadership in surviving any situation.

She subsequently held a number of human capital roles, always with a bent to the talent side, eventually being named Managing Director, Global Head of Talent & Chief Diversity Officer. Two years ago, she joined TPG as the firm’s first Chief Human Resources Officer to help build out the HR function and continue to improve on what was already a great firm culture. She was promoted to Partner in 2019.

What she finds most rewarding is building functional teams while developing robust talent management practices that focus on ensuring they have the best person in each role. “It has become common to combine talent management with diversity to accelerate progress,” Vazquez-Ubarri says. “I redesigned this function at TPG to help the firm think more broadly about people matters and the positive impact that a diverse, equitable and inclusive culture has on performance and engagement.”

Currently she is in the final stretch of a two-year strategy to reimagine the people culture, in part by reinforcing a focus on effective managers and feedback. “We are re-defining the traits of a good manager and the behaviors that lead to good management to maximize performance and engagement,” she says. At the same time, the firm is bringing diversity, equity and inclusion (DEI) to the forefront and also considering it in the role they play in capital allocation, the companies in their portfolio and their whole ecosystem. “We are challenging ourselves to continue to be leaders in our space,” Vazquez-Ubarri says.

Of course, additional priorities emerged as the pandemic raged, and the firm had to figure out what these goals mean in the context of disruption and new platforms for interactions. To that end, she has been leading the firm’s crisis management efforts and focusing on the health of employees and their families to keep them engaged even when remote – enabling them to continue to maximize their impact for stakeholders.

Working remotely would appear to be more challenging as they navigate weighty topics such as racial injustice, but Vazquez-Ubarri says the remote environment has created an ‘equalization of perspectives’ that has allowed teams to have candid conversations that might not have otherwise occurred if they had been in offices and hopping on planes.

“We held over 30 roundtables about racial injustice and our role as a firm and individuals to be change agents. In an interesting twist of fate those conversations were better enabled by technology.”

Developing Talent at All Levels

Vazquez-Ubarri believes in identifying people early in the pipeline and letting them know there is a path for them. Simply put, she wants to encourage people to plan to stay rather than plan to take their career elsewhere.

“Too often companies talk about top performers behind closed doors, but you need to let women know they are valued,” she says. For that reason, TPG closely monitors the talent pipeline to look two to three years ahead of promotions in order to better develop talent by considering what they have accomplished, finding the gaps and holding their managers accountable.

“I think that’s the most interesting feature of how we are looking at this. Our managers know that if they have a talented member of their team and don’t identify potential issues early on, that is a failure on their part,” Vazquez-Ubarri says. “We have to clearly articulate that we are invested and put our focus on ‘stay’ interviews so they don’t become exit interviews.”

Considering the upcoming Hispanic Heritage Month, she mentions her focus on energizing the Hispanic population to help each other rise in the corporate environment. “We have a lot to offer with our diverse cultural background, and it’s important for companies to get to know and understand this talent base, which I believe is underutilized.”

Vazquez-Ubarri spends a lot of time coaching and mentoring women and Latinos who are looking to develop their careers and advance within their fields. “I am excited to see so many women achieve success in industries that normally have not been welcoming,” she says. “I hear them say that they like it here and are going to stay. I am quite optimistic for the state of women in the workplace and for the very important role we have to play in the world in general.”

She also serves on boards that are focused on justice and civil rights for the Latino community, but also have educational and networking components. These include ALPFA (Association of Latino Professionals for America) and the Latino Corporate Directors Association, with whom she proudly partners to make sure that Latinos are represented on boards.

“I spend a lot of energy and capital on mentoring and challenging Latino professionals to stay in the game and move up the corporate ranks by making their voice heard and pursuing leadership opportunities.”

Independent of industry, role or level of seniority, Vazquez-Ubarri says it’s important to “run to the fire.” In other words, she says, don’t be afraid to go after things that are complex. “That’s where change happens, where you learn the most, and have the opportunity to become a trusted advisor.”

by Cathie Ericson

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Ivelisse Rodriguez Simon, Managing Partner, Avante Capital Partners

Ivelisse Rodriguez Simon“I wish I had known from the start of my career that I should have more confidence in myself,” says Avante Capital’s Ivelisse Rodriguez Simon.

But, as she says, when you enter an industry where no one looks like you, it can be challenging.

“Over time I’ve realized that you should never doubt your own capabilities. There may be obstacles, but you can do it. With a lot of luck, hard work and great mentors I’ve made it in this industry, which is hard for women, especially minority women.”

Setting an Example Through Dedication and Success

Not only has Rodriguez Simon “made it” in the industry; she has helped set the standard.

Originally from Puerto Rico, Rodriguez Simon grew up in a low-income neighborhood on the south side of Chicago becoming the first of her family to attend college—the University of Illinois, where she studied finance and accounting. Her journey in the financial world began when she was selected by a professor who would send a handful of students to Wall Street every year to see the financial world firsthand.

While there, she interviewed with Salomon Brothers and received the job. Positions followed in banking and private equity, then a mentor convinced her to apply to business school, and she earned her MBA from Harvard. Shortly after, she and her business partner established Avante Capital Partners, which has grown to become one of the largest women-owned private credit and equity funds.

For the past 11 years they have continued to grow the platform. Today, with a team of 14, the company has invested more than $500 million in 39 small businesses, making strong returns and never losing money on a loan.

As one might imagine, that is the professional achievement Rodriguez Simon is most proud of so far—launching a firm in an industry where there is stunningly little diversity. “Only 1% of the $7 trillion private equity industry is run by women or minorities, and I’m both,” she says. “We get to fulfill our mission every day, promoting diversity in our industry by hiring really talented people who just happen to be women or minorities.”

Finding Multiple Avenues to Increase Diversity

In addition to offering great jobs, Rodriguez Simon has found other ways to pay it forward. She has formed a Small Business Investment Company (SBIC) through a program offered by the Small Business Administration. She is working closely with a number of senators to not only promote more diversity within fund managers, but more importantly to make sure there are more women- and minority-owned businesses that are able to access capital.

“It’s not just a mission, but a passion, and I am really excited about building a pipeline of women and minority fund managers and helping promote diversity within our industry,” she says. As part of this effort, Avante Capital launched its “Small Business Investment Scholars Program” this summer. Nine first generation college students, all women or minorities, were invited to participate in eight-week internships in order to get exposure to finance and break into the industry.

To further build the pipeline, she encourages young professional women to learn as much as they can upfront and develop their technical skills, but she also says it’s important not to quit on the industry. “It’s difficult and challenging, but rewarding in so many ways.” And Rodriguez Simon urges women at her stage to work together to recruit more women, to be intentional and brave about it.

On that note, she believes it’s important to join organizations that support and empower women. Rodriguez Simon has been an active member of the Private Equity Women’s Investment Network, which was founded by Kelly Williams. “She’s a groundbreaking leader in this industry, and after an extraordinary career started this organization whose only mission is to support and advocate for women in private equity management.”

While the industry has not typically been flexible for working women, Rodriguez Simon sees COVID-19 as an interesting test case of what it could be, as there has been resounding proof that yes, you can successfully and productively work from home. “Hopefully the acceptance of remote work that occurred during COVID-19 will have a cross-over effect that will open doors to more women.

“Historically women had to choose between careers and parenthood, and they would usually opt for the latter,” she says, adding that she was able to overcome that choice by creating her own business and making her own rules.

That has led to a healthy work/family balance, which has allowed her to spend more time with her husband and three kids, an 8-year-old and 11-year-old twins. Prior to COVID-19, they enjoyed abundant international travel, visiting Hong Kong, China, Thailand, Japan, Italy, Spain, New Zealand and more. Now, they stick closer to home, exploring California, until it is once again safe to resume those global treks.

“We go with a mission to learn about other people’s cultures,” says Rodriguez Simon. “You can break down a lot of the divides we have in this world when you talk to others and start to realize that at the core, everyone wants the same things.”

by Cathie Ericson

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Gia Morón, CEO, GVM Communications, Inc & President, Women Grow

Gia MoronFrom entertainment to Wall Street to PR entrepreneurship, Gia Morón has repeatedly found herself in spaces she never imagined.

With a gift for drawing connections and a super keen gut instinct, she’s now at the forefront of women leaders driving diversity in the emerging cannabis industry.

Different Industry, Similar Skills

As Director of Promotions and Publicity for an entertainment firm in her 20s, Morón cultivated a passion for telling stories. When one day she was laid off, a staffing company suggested a curveball.

“There wasn’t an inkling within me that would’ve thought that I would be on Wall Street,” she says, having barely paid attention to the stock market. “I was thinking how different could this be? Only to learn that the same skill set still applied, just in a different industry.”

As Media Relations Officer at Goldman Sachs, she found that finance was as much about storytelling as entertainment was. She also soon realized that everything – including the entertainment world – came back to the hub of finance.

“I thought it was only a stepping stone,” she says. “But I don’t think school could’ve taught me what I learned on Wall Street.”

Becoming an Entrepreneur

“Oftentimes when we’re in the middle of something,” says Morón, “we have no idea what we’re being prepared for next.”

Morón worked with the 10,000 Women initiative at Goldman Sachs, which also launched 10,000 Small Businesses. So when the 2011 downsizing ended her 15 year stint there, she started her own public relations, brand and business development firm to try out similar consulting, this time on her own.

“I said let me take the time to do this now,” she remembers, “rather than regret not doing it. If it doesn’t work, I can always go back.”

Morón launched GVM Communications, Inc on April 20th, 2012, a date (4/20) that, in retrospect, seems auspicious.

“I wanted to try something different, but I went back to something I was familiar with,” she comments, on initially taking on finance and tech affiliated companies as her client base. “And I thought to myself, I’ve got to fire myself and really go into something entirely different.”

So she began to amass clients from fashion to plastic surgery, which she now sees as preparing her for the next development, which sparked when she started noticing a documentary series on legal marijuana on CNBC around 2013.

The Story Didn’t Add Up

“I am thinking this is prime time and they are focused on marijuana on a financial network,” Morón recalls. “There’s something I need to pay attention to. And that (intuition) I attribute to Wall Street, where you learn about forecasts.”

What also piqued Morón’s intrigue was that all the interviewees for these businesses were white men, whereas people of color from her old neighborhood were being arrested for the same thing that was now becoming legal, and lucrative.

“There’s a changing of the tide that really is only showing the success of a white male community, but continues to show the disproportionate civil injustices against Black and brown people,” she observed. “Well, that didn’t make sense to me.”

Stepping Into the Room

After discovering Women Grow in a magazine she was cover-pitching for a client, Morón apprehensively attended her first meeting, just off Canal Street in New York City.

She was surprised to find a very friendly room of people dressed in blazers with an atmosphere akin to an afterwork social networking gathering, but only five Black people present.

“I thought you could pick this room up and put it anywhere in the country, but you’d never know you were in NYC based on the lack of diversity,” says Morón. “And we’re talking about marijuana, right? Why shouldn’t there be a whole plethora of diverse faces in the room?”

“I walked up to every single Black person with a smile on my face, the five in the room, and I was very direct. I said, ‘Hi Black person, my name is Gia’,” says Morón. “I wanted them to know I see us in this room, and I recognize that it is important for us to acknowledge each other.”

She would then suggest they get to know the room, and regroup. This strategy worked and for the next meeting, she and the others brought ten more interested people of color.

“I think you can approach a situation like that and feel like you’re the only one,” she says, “or you can say, ‘I can invite other people and not be the only one.’”

She realized from the meeting that her PR skills were needed in the cannabis industry, and began to bring in new clients in 2015 to her GVM portfolio.

“That is when I learned that whatever people were currently doing in their jobs or their businesses could be applied in the cannabis industry,” says Morón, attributing her vision again to her time in finance. “And once that light went on, I recognized that cannabis would eventually make its way into every industry that operates today.”

Forging Diversity In an Emerging Industry

For Morón, Women Grow is the “gateway” into the cannabis industry for women, a network of diverse women bonded by the common mission of becoming leaders in this emerging industry.

“Oftentimes we come into a new space with old practices looking for different results that cannot happen unless we become intentional and conscious about what we need to change,” she observes.

Her organization has repeatedly witnessed the need to challenge and disrupt the familiar bastions that uphold the white men’s club – such as disproportionate access to licensing and capital – amidst the major obstacles of no federal legality, regulation or banking system.

Women represent 27% of cannabis leadership so far, ahead of other industries, and this is a direct result of intentional action to correct the course, now. Still Morón says more work needs to be done to see further leadership of women in the industry.

A new partnership with the Arcview Group’ Women’s Investment Network (“WIN”) will focus on educating, deal flow and networking around investment.

Creating a Legacy of Leadership

Alongside brilliant colleagues she admires and feels bolstered by, Morón has forged inclusion not only in the industry, but also at Women Grow.

“White women often see diversity as gender first. Whereas women of color see diversity as cultural first, then gender,” she discerns. “I didn’t recognize that until I was having these amazing conversations with women across the industry.”

Morón talks about releasing the fear and judgment that arose as she ventured into cannabis, and how every stereotype that could come up has been blown apart. She said the biggest misconception most people have is that they must consume cannabis in order to be in the industry, which is not the case. Learning about the plant and regulations that vary from state to state about the industry is most important.

“My gut feeling kept telling me over and over, you’re on the right path,” she says. “I had to recognize every time I trusted my gut, it didn’t fail me. I’ve experienced small fails, but not complete failures.”

“I am so proud to actually be in an industry where I find people who look like me – women and people of color, coming together, having the backgrounds we have, doing the work we are doing, and I get to say this is my network of people,” Morón beams. “We are literally part of the bricklayers of building this industry.”

“Our ancestors or people from our communities have paid the price,” she says. “And now our responsibility is to execute and make a positive impact. We believe in an industry where we can thrive, and not just survive, but moreover really create legacies for our own families and communities.”

by Aimee Hansen

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Iris Colón, Manager, Transformation & Growth, BDO

Iris ColonIris Colón names her biggest learning moment as being able to recognize the power in your own voice, especially as a woman of color.

That confidence often comes from accumulated knowledge, but since she has been fortunate to work in a wide variety of industries, she knew that she couldn’t have amassed as much industry knowledge as others; however, that didn’t make her opinions less valid.

“Even if someone had more longevity, I can speak from different perspectives, which is especially important in today’s climate,” she says, adding that she also likes to be the voice for others who feel there is too much risk to speak up or take action. She learned to advocate for herself as a teenage cancer survivor.

Pivoting Among Industries

”Winding, with some roundabouts” is how Colón describes her career path. Her first role out of college was as an assistant at a nonprofit working to improve afterschool programs by enhancing the skills of afterschool staff. She believes being discovered for the role was serendipity as she had applied online, and by coincidence, the CFO had been the program director of an afterschool program she had attended many years ago and recognized her name. Then, she was interviewed by someone who had attended her college and lived in Washington Heights where she grew up.

After her stint there, Colón went to work in NYC government on workforce development, first holding positions as an analyst and then a manager. Her next pivot was to technology since she had planned to move to Connecticut, and many New York City agencies require you to be a resident. She was able to land the job because of her transferrable skills in data management, which she had performed for all the workforce development programs. While there, she pursued her MBA while working fulltime.

After graduation, Colón decided to seek consulting roles with a human component and took a position with a healthcare company, where she helped implement multiple organizational changes, such as the Fully Integrated Duals Advantage (FIDA) program. Then as the firm confronted transformation, she decided it was a good time for her to seek other opportunities.

She held a client-facing role at McLagan an Aon company for three years, where she worked with fintech firms helping them establish their vision and HR initiatives, as well as with major financial companies in the Caribbean. Now she is at BDO, working on a team focused on Strategy, Operational Efficiency, Mergers & Acquisitions, and Learning & Development for the Advisory division.

As she has moved between roles, she has always prioritized finding a company that lives its values. To help assess that, she treats interviews as a two-way fact-finding mission, asking how they treat employees of all races and genders.

Her proudest professional achievement encompasses two facets: She is proud of her workforce history where she’s been able to adapt to so many types of industries, with a personality that lends itself to be a good fit with a wide variety of people and projects. However, she’s also proud of her education. As a Latina, graduating from college as a first-generation student was an amazing achievement, and then earning her MBA, as one of the few women in her classes, and also taking a leadership role in student government while she was at NYU Stern.

Giving Back is Part of her Nature

Colón believes strongly in the value of mentors. When she graduated from high school, she was awarded a scholarship and partway through her college experience she was assigned a mentor who could help her through her schooling and choosing her major. But Colón adds that she wishes she’d had more mentors who looked like her and shared similar experiences and backgrounds. Nevertheless, she says she was fortunate to have had multiple female bosses, and therefore was able to note qualities that were both good and bad to emulate or avoid.

Sometimes she believes women can see each other as competition, which can hamper a working relationship. She found it vital to identify a boss who was supportive of what she wanted to do and saw her potential and then was willing to help her grow. “Your boss needs to be an advocate for you and show they want you on the team,” she says.

Currently, Colón is active in her firm’s Multicultural Alliance that helps to plan events and also makes sure that company leaders back up their words with actions related to diversity and inclusion. Outside of her firm she gives back to organizations that have been important to her, such as the Women’s Bond Club, where she initially received her scholarship. The group has since expanded its programming to include internships and mentoring and now awards multiple scholarships.

She also participates in several alumni groups connected to NYU, including the Black and Latino Alumni Group of NYU Stern and NYU Alumni Club in Connecticut, and Haverford College, Multicultural Alumni Action Group. As a young adult cancer survivor, she is part of the First Descents and Stupid Cancer communities.

As a native New Yorker, she never anticipated moving to Connecticut, but enjoys a full life there with her husband, Anthony, and three-year-old son, Justin. And now she shares her newfound love with others, as a member of the Newcomers Club of New Canaan’s social committee dedicated to helping new residents connect with each other and get involved in the town.

“Diversity can infuse every part of your life,” she says.

by Cathie Ericson

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Heidi Pellerano, Chief Commercial Officer, The Confederation of North, Central America and Caribbean Association Football (Concacaf)

Heidi PelleranoWorking in the sports industry makes Heidi Pellerano very visible as a woman.

But she is able to lean on a philosophy that helps athletes themselves as they strive for success. “I might not be the best athlete, but no one will outwork me,” she says. “You might have to work harder if fewer doors are open, but it’s something I’m proud of.”

Connecting Her Passion to a Career

Many professionals take unusual paths, but that is an understatement to describe Pellerano’s career. She studied as an electrical engineer and worked in the field for three years as a military consultant. But then, she had “that moment” where she was considering that she had a long career ahead of her and wanted to make the most of it. “It was a difficult process and took some soul searching, but making a shift allowed me to be true to myself.”

Although she didn’t come from a typical “sports family,” she’d always been passionate about them and decided to see what paths might open up. As a girls basketball coach at the time, she leaned on some of the parents to help set up informational interviews as she realized it was a tough industry to break into, especially given her background. “I offered to work for free and do whatever it took, but nobody picked me up on my offer,” she says. Through the advice of the parents, she identified an opportunity to earn a master’s degree in sports management at the University of Massachusetts, which would demonstrate she was serious.

During her program, Pellerano became uneasy as she started hearing about the decisive plans her classmates had, and it became clear that even if it wasn’t a long-term goal, she needed something that would differentiate her. It was the 1998 timeframe when women’s sports were growing, and she realized that could be a niche. She specialized all her projects to establish herself, and was approached by a classmate whose dad wanted to bring a WNBA team to Orlando, which opened the door to an internship.

Recognizing it’s an industry that’s all about networking and connections, she focused on meeting other professionals, which paid off when one of the women she had met went to work at the NBA in New York and hired Pellerano. Soon she decided that a marketing degree would complement her skills so she went back to school at Duke University, where she once again was vocal about her goals. A classmate referred her to a small consulting agency in Raleigh, North Carolina, OnSport, which became her entry point to strategic consulting in sports and entertainment.

When the firm was sold to industry giant Wasserman, Pellerano stayed on and just left last year to become Chief Commercial Officer at The Confederation of North, Central America and Caribbean Association Football (Concacaf), one of FIFA’s six continental confederations. She is excited to tell the story of the group’s 60th anniversary next year as the most recent hire of a recently transformed leadership team. “There is a tremendous upside and potential with all the changes that have happened in recent years.”

Making Your Voice Heard

Today when she meets with prospective hires or conducts informational interviews, Pellerano sees potential that others might not. That’s because she had been pigeon holed by her major, without someone to help connect the dots. By doing it herself, she has been able to create the career she wanted, and today can help others with a non-traditional background see where they might fit.

She has realized sports is an industry where it’s easy to be overlooked—one not designed for introverts, meaning she has to make adaptations as one herself. “The extroverts are very comfortable being seen and heard, and I’ve talked to a lot of people about how it’s fine to be introverted, but you have to understand how to shine at the right moments or it can have a limiting effect on your future.”

She acknowledges that as a former military consultant, she has gone from one male-dominated industry to another, and it’s important to focus on developing relationships.

At Wasserman she worked with an HR specialist, who posed an analogy that helped the issue of diversity and inclusion click. “When you look at the network of those in leadership, it will look like people like them, which is how underrepresentation continues,” she says. “Therefore, the best way to increase inclusion is to commit to open doors and advocate for advancement.”

“In many organizations, the biggest hurdle for women and minorities is they feel like they are meeting a quota,” says Pellerano. “If that’s the case, then forget what opened the door and prove them wrong.”

In fact, she exudes what she calls the “boxer mentality.” That means you may wonder how someone can withstand the pain, yet still have that attitude of never giving up. “Someone else has to call them out; it won’t be them,” she says, noting that there are days you wonder whether the struggle is worth it. “You have to realize everything will pay off for the next generations.”

Sports remain a passion in her personal life, and she also enjoys traveling with her family and friends, with favorite destinations being anything outdoors. “Since my job requires me to spend so much time inside, I love to get fresh air, whether it’s mountains, oceans or rivers. A beautiful landscape makes me happy.”

by Cathie Ericson

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Isela Bahena, Managing Director, Private Infrastructure Group, Nuveen Real Assets

Isela BahenaIn our careers, we oftentimes think ahead to potential impacts of any move, which while deliberate, can make us hesitant to grab an opportunity that doesn’t fit our exact narrative.

But what might seem like a career deviation can often turn out to be something you should embrace as a real opportunity, says Isela Bahena. “It might seem scary, but looking back I see a lot of growth when I took those chances,” she says. “There will be challenges, but sometimes the bridge is going to look different when you actually cross it.

This outlook has paid off in her career, but her demeanor, as well. In fact, she finds that younger colleagues often ask her why she doesn’t look nervous when changes are announced. “I tell them that’s because in the long run I always see them as opportunities.”

Embracing Change

Bahena has held this attitude throughout her career, which started in public finance and commercial lending, an area that she believes offered a strong foundation in skillsets for what she does now. After five years at Bank of America, she then decided the time was right to earn her MBA and attended Duke University’s Fuqua School of Business. During her summer in between first and second year, she interned at TIAA, Nuveen’s parent company; her lending background attracted them to her as a candidate, and she received a full-time offer to join them after graduation.

She’s been there since 2004, working on a number of teams through various rotations, starting with the private placement and private equity funds and co-investment. She found that to be an especially exciting opportunity as she was the sole associate on the team at the time, supporting seven directors and managing directors.

“I was learning a lot because I was touching all sorts of deals, which quickly expanded my breadth of knowledge,” Bahena says. Her ability to underwrite equity investments was a big advantage, and she was soon tasked with joining a team that was building a new asset class in private equity infrastructure. A decade later, she is driving strategy as a senior member of the team. “Generating ideas and envisioning what the business will look like as part of the broader organization is exciting, and this is one of the most interesting things I’ve done,” Bahena says.

There is growing interest in the sector where she invests, as well as ESG and impacts of climate change, where the firm is a leader globally. “I am at exactly the right juncture to showcase our strength and leadership to the market.”

Subtly Encouraging Diversity

While progress has been made, Bahena points out that finance is still a very male-dominated industry, and she believes that increasing awareness is the first step to be more inclusive. What happens, she finds, is that successful professionals often look for a younger version of themselves in candidates, but she notes that we need to collectively change that perspective to introduce more diversity in the industry.

“You have to be able to see other versions of yourself so you can share opportunities with those who don’t look just like you,” she says. For example, when a male colleague mentions that a new candidate or hire reminds him of his younger self, she suggests he think about someone who reminds him of a daughter or niece as well. “I look forward to being part of that change,” she says.

Throughout your career, she says it’s vital to always keep learning and adding to your tool kit. “It keeps you fresh and keeps your career interesting,” she says. In fact, one of the professional achievements Bahena is most proud of was being chosen to participate in the Emerging Leaders program in 2012, an opportunity that allowed her to meet a small group of colleagues who are now leaders all over the organization. “It was a nice pat on the back to be included and it was important for my growth and development,” Bahena says.

While she appreciates participating in industry-oriented events targeted toward women as a way to collaborate and discuss challenges, the goal, of course, is that women won’t need those to thrive.

When mentoring others in her organization, either formally or informally, she encourages them
to consider the brand they want to portray. “What adjectives do you want colleagues to consider when your name is said? That impression will precede you, so you want to make sure you’re building the reputation you want to have to the best of your ability.”

Always Giving Back

Bahena says that philanthropy has been an important component of her life she has embraced for a long time—not just giving money, but also time and expertise.

“I stand on the shoulders of many who came before me to lay this foundation to be where I am today so I believe it’s my responsibility to help out,” she says. That’s why she donates her time to a number of different causes, such as education, where she has served on the board of a charter school; as well as working with nonprofits in a variety of areas, from a legal fund to community-oriented grassroots organizations focused on causes from women’s rights to climate change.

As the eldest daughter of Mexican immigrants, she believes her family set the stage for looking at different perspectives and viewpoints from a very young age. “My upbringing also helped me look at the future as being a glass that is half full, and seeing that empty half as an opportunity with room for me to fill it with more water.”

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Virginia Johnson; Senior Vice President, Head of Corporate Legal; Global Atlantic Financial Group

Virginia JohnsonNever check your bag. Those words of wisdom have stuck with Virginia Johnson throughout her legal career since one of her first business trips as a first year associate. Traveling with a senior partner to embark on a lengthy trip, she arrived at the gate and when he asked where her suitcase was, he was shocked that she had checked it. “’Didn’t anyone ever teach you Associate Travel 101?’ he asked me.” Fortunately for Johnson, the bag quickly emerged from baggage claim as expected, but the advice has stuck with her…fast forward over 15 years and it still rings true, she says.

Wearing Many Hats Creates Exciting Opportunities

Of course, that’s just one small, but colorful, piece of advice that has helped propel her successful career. Johnson started as a corporate lawyer in 2002 at a large international law firm, Weil, Gotshal & Manges LLP, where she served as a securities and complex commercial litigator for nearly 9 years. She transferred from New York to Boston during her time at Weil, and eventually moved to a smaller Boston-based firm as a partner, where she could build her own book of business in an entrepreneurial environment. In 2012, she came across an opportunity to join the legal department of a wholly owned subsidiary of Goldman Sachs, and as she had always been intrigued by the idea of going “in house,” she made the leap.

Since its spin-out from Goldman in 2013, the company, which rebranded as Global Atlantic Financial Group, has dramatically transformed itself, in ways that Johnson says makes it “feel like it’s been 20 different jobs.” There, she currently heads up the corporate legal group and oversees just about everything a corporate legal department would need to handle, including contracts, licensing, cybersecurity, data privacy, litigation, employment, intellectual property, governance, risk, strategic transactions, cross-functional projects, business integration, and more.

She loves her current role where she can serve as a legal advisor but also assist with developing and shaping business strategy. “I am proud that I have been able to cultivate such a rewarding career, but also that I have built a reputation as a dependable problem solver in many contexts—a seasoned generalist who can jump into different types of situations,” she says. “As my expertise has adapted, I’ve been tapped by numerous leaders and have been able to expand my skill base. Business partners often tell me that if they don’t know who to call, they call me, as I have become known as somewhat of a ‘fixer,’ someone who can take on anything and just figure it out.”

Currently that covers leading her company’s response to the coronavirus pandemic, including introducing new initiatives, advising the business on legal risks and regulatory compliance, and conducting analysis of workplace safety logistics, company policies and procedures, employee benefits, and other aspects. While she acknowledges it is challenging, she also sees it as a chance to feel positive about something that is otherwise tragic. “Working on our response efforts is a way I can pour myself into the crisis and make a positive impact,” she says. “Most importantly, we are making sure we’re being flexible, fair and caring to our team and our customers.”

Johnson also is involved in a number of technology initiatives at Global Atlantic, an area for which she has a personal passion. This is a time like no other, she says, to spotlight the importance of innovation. “I have seen attitudes change almost overnight toward remote work and the urgency of digitizing our business capabilities, and it’s vital to embrace it, not be afraid of it. This forward-thinking attitude is critical to the future of our workplaces.”

Building Relationships and Learning on the Job

While Johnson says that sponsors can play an integral role in a career she also sees the benefits of networking at all levels.

“During my undergraduate studies and law school, I believed that if you simply buckle down and work hard, that would be enough, and by becoming a subject matter expert, people will seek you out. But now I know, it’s more than that: You have to network and build relationships,” she says, adding that she makes sure to tell her mentees not to underestimate the value of your network and to begin to grow those relationships immediately in your career. Too many times she has seen people focus exclusively on their work, and then find years later that they are building those relationships from scratch.

She credits her career transitions with seeking out and nurturing connections that would pay off in years to come. Success in the world of law entails a blend of talent and effort, along with some luck, she says.

As she considers the many mentors she’s had, the traits she admires most are having a mastery of skills and a devotion to excellence, while still maintaining a life outside work and a sense of humor. “These things aren’t mutually exclusive,” she explains. And, she appreciates those who put a premium on diversity in hiring and foster an environment where people can offer divergent opinions and dissenting views.

Johnson is proud of helping found a women’s network, which has become a firmwide presence at Global Atlantic, offering a large network across all the offices. Acting as a senior sponsor, she finds the most rewarding part has been the ability to empower younger professionals as “office champions” to plan events and initiatives. She sees it as a way to both retain talent and attract new professionals.

A Full Life Inside and Outside Work

In addition to her mentoring work within the company, Johnson is active in external mentoring with Big Sisters and Mentorloop, a virtual networking site that matches pairs according to interests. While she has spent much of her career in the financial services industry, she is an innovation enthusiast who loves learning about emerging technologies, and she often attends tech-focused events and peer chats to satisfy her curiosities.

Johnson also loves music, film, theater, and travel, and looks forward to resuming those activities after the pandemic clears. Since working from home full-time during the coronavirus outbreak, she has enjoyed being able to exercise more, favoring virtual boxing classes and yoga. And she treasures time she can spend with family, friends and her pets. “It’s important to have a well-rounded life outside of work. It gives you valuable perspective in making business decisions and also when you’re done with the workday.”

by Cathie Ericson

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