Three times in the last week, I have had the same déjà vu-inducing experience. First, when I was helping a client prepare a high-tech conference speech, second, when writing an article about dark pools of liquidity in the European equity trading landscape (welcome to my world), and finally, while listening to a friend bemoan her ineffective interdepartmental meetings. My friend perfectly summed up the common thread in these experiences: “How are we supposed get anything done if we can’t understand a word anyone says?”
In the world of marketing, where the main currency is brand recognition and reputation, companies strive to build their brand equity, meaning the value that clients and prospects perceive in a brand.
But the concept of brand equity applies to individuals, not just companies and products. Just like Volvos are perceived as reliable and Rolexes are perceived as luxurious, people cultivate certain traits as they navigate office relationships and seek to advance their careers. These labels affect the perception of your value as an employee and define your personal brand equity.
Nicki Gilmour invites you to Golf Lessons with a Pro +Wine
Chelsea Piers, NYC
10th October 2007, 6.30pm -8pm then drinks.
It is always great to get out of the office and pretend to be working. Doesn’t it seem that way when people are out playing golf? “doing deals” -working on their tans I think is what really happens. Nice excuse, especially if it is strutting around Palm Beach.
The other day I went to Connecticut with a friend to do some Kayaking on the Sound and there was a beautiful green course with old guys on it. No women. In the bar after, lots of men enjoying fine seafood and wine. No women.
I have decided to investigate this further by getting a group of fun women together to hit a few balls and drink wine, we can truly decide if golf is boring or if we are just being told that to keep us off the course.
Want to join the experiment? Contact me directly nicki@glasshammer2.wpengine.com
After hitting a few balls and hopefully not decapitating anyone in the process we will have a few drinks at the bar.
If it goes well we may actually go to a golf course and practice a bit so that next Spring when invited to a business golf affair we won’t be totally embarrassed and maybe, just maybe we can beat the boys at their own game.
Voice of Experience: Women who have made it, on their own terms, reaching the upper echelons of the professional world. TheGlassHammer is delighted to give a platform to those women who have blazed a trail…Christy Roux Bremner, Global MD, PORTIA, Thomson Financial, gives us her career insights.
Voice of Experience: women who have made it share their wisdom with TheGlassHammer: Patricia David, Head of Diversity, Citi Markets & Banking.
The Glass Hammer
Executive coaching, leadership development coaching and career navigation coaching for women looking to develop, advance and lead in top roles.