By Pamela Weinsaft (New York City)
“Figure out what you really like to do. Don’t do things because other people expect you to do them. If finance is your passion, then absolutely jump in fully. (Go ahead and get that CFA and MBA because they give you true credibility from the start.) But it is most important to do what you love,” advised Sandra Urie, the President and CEO of Cambridge Associates.
For her part, Urie said, “I love mission-driven, non-profit institutions. These institutions don’t exist to make money; they exist to achieve a mission, but they need money to do it. I strive to help these organizations have greater financial stability so they can focus on advancing their missions. I think there is a great psychic reward to doing that.”
Growing Up Feminist
Urie was born and raised in Massachusetts, where, she says, she “grew up in the company of women as one of four sisters.” She explained, “My parents were the first feminists I knew. They really inspired us to understand that the only limitations we had were the ones we put on ourselves and that we shouldn’t allow the world to tell us what we could be or do. In the 1950s, not many parents were communicating that message. My three sisters and I grew up thinking the world was our oyster.”