By Melissa J. Anderson

Image via Shutterstock

Image via Shutterstock

Companies must work harder to nurture the pipeline of diverse CEO-ready leaders, experts say. As the number of women CEOs dwindles, it seems that there are few female leaders ready to take their place, or, rather, that there are too few companies ready and willing to give them a shot.

Indeed, the percentage of female CEOs in the S&P 500 dropped to a miniscule 4.4% in 2016, down from a slightly less miniscule 4.6% last year, according to data from Catalyst.

Additionally, high-profile female CEOs have stepped down from their roles in the past year. For example, Xerox’s Ursula Burns announced this summer that she will leave the company after its planned split is completed later this year. DuPont’s Ellen Kullman retired after the company’s bruising proxy battle last fall. And it’s not clear where Marissa Mayer will land after Verizon takes over Yahoo’s core businesses. Because there are already so few women in the CEO position, the loss of one or two makes a big difference. And the bright spots — like Shira Goodman being named interim CEO of Staples in June — are few and far between.

It’s not clear that companies are doing enough to bring diversity into the C-suite, says Brande Stellings, Vice President of Corporate Board Services at Catalyst. Moreover, the work is hard and constant — if companies lose focus on diversity, they could wind up dashing any positive work they’d achieved.

“Ensuring both diversity and inclusion at leadership levels requires constant attention and intention – as does any behavior until it becomes a habit,” says Stellings. “Change is not happening quickly enough and leadership at the board level and in the C-suite does not reflect the world we live in today, where women represent half of the workforce.”

Companies must be intentional in their efforts, says Stellings.

“Set a target for representation of women in the C-Suite and reverse engineer from that target,” she says. Stellings suggests companies focus on a couple key areas to reach that target: “hot jobs” and sponsorship.

“Review the ‘hot jobs’ in the company that provide a fast track for executive development: are women getting their fair share of those opportunities?” she says.

For example, the gender diversity of PwC’s Global Leadership Team increased significantly this year, moving from 20% female to 42% female with the appointments of the company’s new global chairman Bob Moritz.

“Getting there was part of a long journey which we are still on,” says Dale Meikle, Global Diversity and Inclusion Program Office Leader at PwC.

“This has been the result of many years of our top leadership personally sponsoring diversity as a business imperative, of ensuring that along with male talent, female talent has been identified and developed to create a more gender diverse slate of leaders when vacancies come up; it’s also been challenging ourselves to not make assumptions about what the barriers to diversity are, but rather letting the data lead us,” Meikle says.

According to Meikle, PwC’s creation of data-driven diversity programs that are tied to leadership accountability have produced a “sea change” at PwC.

As for sponsorship, Stellings tells of one S&P 500 CEO who asked his senior leadership team to make a list of people whose careers they had championed, and then to ask whether any of the people they had supported looked different from themselves. If not, he challenged the team to do something about it.

Stellings says women executives can play a key part of corporate efforts to bring more women and people of color into the CEO-pipeline. Not only are women executives necessary to mentor and sponsor the next generation of diverse leaders, but they are integral in driving the cultural infrastructure needed to help them thrive at work.

“On an organizational level, [senior executive women] can ensure that the business case for advancing women’s leadership is well understood, both in terms of winning in the marketplace for talent and in the marketplace for customers,” says Stellings.

For female executives who already have their eyes on the CEO job, Stellings says, an outside board seat can raise their profile and offer experience that CEO-search committees view as valuable. They should know what their CEO would say about them, and ask him or her to make introductions to search firms or other directors on their behalf.

“They should also take advantage of opportunities to present to, work with and socialize with their own company’s board,” she adds.

What’s more, when women move into board roles to enhance their own profile and meet their own career goals, they start a diversity feedback loop, according to Stellings.

“Catalyst research indicates that having more women board directors is correlated with subsequently having more women in the C-suite,” five years later, she says.

These women officers were also more likely to be in line positions. “Profit-and-loss responsibility at the executive level is a key experience for CEO succession planning, as well as board succession planning,” Stellings adds.

female leaderIn the past couple of years, there has been great emphasis on women being more confident in order to become more leaderlike so that they can be promoted to leadership positions. The ugly side of having confidence is being overly entitled and having narcissist tendencies, and this is something that is rarely discussed while looking at leaders of both genders. Are you or is your boss a narcissist?

It turns out that in general men are more narcissistic than women, according to a meta-analysis of 475,000 participants across three decades, which generated headlines running the gamut from The Huffington Post to Science Daily to The Daily Mail, and it did. As The Washington Post responded, “This surprises no one.”

But this isn’t about a battle of the sexes. With findings in hand, researcher Emily Grijalva, PhD, from the University of Buffalo School of Management and her co-authors crack open bigger questions about how our culture shapes people, shapes leadership, shapes outcomes. And how gender-disparate outcomes – playing out in your office and perhaps your career – reinforce the gender stereotypes creating them.

What makes you a narcissist?

The study that was published in the journal Psychological Bulletin, examined over 350 journal articles, dissertations, manuscripts and technical manuals and analysed gender differences in three facets of narcissism across nearly half a million people and age groups. The researchers examined responses to statements designed to identify individual levels of each of these three aspects.

  • Entitlement/Exploitation (E/E) is the most maladaptive facet, correlated with negative behaviors and outcomes such as aggression and manipulation.
  • Illustrative questions: “I insist upon getting the respect that is due to me” and “I find it easy to manipulate people.”
  • Leadership/authority (L/A) – is the most adapative facet and reflects motivation for authority and desire for power.
  • Illustrative questions: “I would prefer to be a leader” and, “I like having authority over people.”
  • Grandiosity/Exhibitionism (G/E) – is tendencies of vanity, self-absorption, exhibitionism, and superiority.
  • Illustrative questions: “I really like to be the center of attention” and “I know that I am good because everybody keeps telling me so.”

Grijalva notes that because narcissism is associated with outcomes, examining gender differences in narcissism may help to explain gender disparity when it comes to women in leadership positions in Corporate America.

A little bit of Narcissism can help you in your career

“I think it’s best characterized by a grandiose sense of self-importance, believing you are more important and special than other people and being less empathetic to others,” author Grijalva says of narcissism in a video interview.

While it would be widely agreed that narcissism is not an attractive aspect of the human condition – cross-cultural fables after all tend to emphasize the perils- it still nets some positive individual outcomes.In fact, healthy or adaptive narcissism – the right aspects in the “right degree” – relate to positive well-being, confidence, self-sufficiency and even parenting.

“Narcissism is associated with various interpersonal dysfunctions, including an inability to maintain healthy long-term relationships, unethical behavior and aggression,” said author Grijalva.

“At the same time, narcissism is shown to boost self-esteem, emotional stability and the tendency to emerge as a leader.” She also points out that it’s associated with making a strong first impression and being perceived as charismatic.

The study found that men, across generations and regardless of age, consistently scored measurably higher than women in the first two categories of narcissism.

The widest gender gap was in the maladaptive facet of entitlement and exploitation.

According to the researchers,on average men, but of course not every man, are more likely to feel entitled to special privileges and be willing to exploit others to advance self-interest.

This is interesting since research has demonstrated that one impact of having women present on corporate boards is higher ethical and social compliance.

The second largest gap was in leadership and authority, where the researchers assert men demonstrated greater assertiveness and desire for power (for its sake) than women.

But when it came to grandiosity and exhibitionism, or traits like vanity and self-absorption, there was no gap between genders.

Messaging from a young age and the impact on stereotypes

Pulling on previous research, the study speculates the narcissism gap may be reflective of both biological and social differences, ingrained and self-fulfilling gender stereotypes. This means narcissism could be encouraged and developed in males, or punished and suppressed in females, through gender conditioning.

The researchers suggest societal “agentic” definitions of masculinity overlap with narcissism and societal “communal” definitions of femininity exclude it.

“Individuals tend to observe and learn gender roles from a young age, and may face backlash for deviating from society’s expectations,” Grijalva says. “In particular, women often receive harsh criticism for being aggressive or authoritative, which creates pressure for women, more so than for men, to suppress displays of narcissistic behavior.”

The researchers suggest it’s more socially acceptable for men to display “agentic characteristics” such as dominance and assertiveness, which reinforces more narcissistic personality tendencies, and also means they emerge as leaders.

This gender-disparate outcome self-perpetuates: men keep emerging as leaders, leadership traits continue to be male-associated, and more women continue to suppress their “agentic” sides to conform to gender expectations and avoid cultural backlash.

Society keeps looking at its face in the mirror, and seeing the same reflection.

Interestingly, the study also looked at college students from 1990-2013 and found no evidence that neither men nor women had become more or less narcissistic with time, letting the Millennial generation off the hook in this particular study- despite the rise in “selfies”.

business-race-women-and-men-in-officeWhat is stopping women from reaching the highest echelons of management and leadership in the corporate world? Is it about systemic barriers preventing females from advancing?

Yes, in part, as there are visible and less visible organizational mechanisms that can prevent women from excelling based solely on the fact that they are women. An example of this is the performance review research that we explore in this article. There is also a misunderstanding of what power is and how it can encumber a woman’s pursuit of leadership more than it would for a male colleague. Do women simply not understand the rewards? Are we told not to expect them as quickly or ever? Is the unlevel playing field too exhausting? Or do we simply not want it enough?

Systemic Hinderances – Bias in the Humans Means Bias in the System

A study by Kieran Synder produced some interesting findings. It was based on 248 reviews that she gathered from 180 people— 105 men and 75 women. The reviews came from 28 different companies and included large technology corporations, mid-size companies, and smaller environments. Snyder’s objective was to determine the correlation between gender and negative feedback. Corporate evaluations of this type are generally considered a platform for constructive criticism that can help a professional grow and become more productive. But how “constructive” is a biased assessment? Snyder’s study revealed that reviews for women were far more likely to contain acrimonious evaluations and caustic notes about personality flaws. While both men and women were given suggestions that could be considered constructive, it was primarily women who were told to change their ways. The findings were the same whether the reviewing manager was male or female.

Snyder details 83 critical reviews received by men. Only 2 had comments about the professional’s personality. However, the 94 critical reviews of female professionals contained 71 negative personality comments. The upshot of the findings is that while 76% of the females had been assigned traits by their assessor that were perceived as “personality flaws” those same traits were ignored (and possibly seen as a positive) in male counterparts since only 2.4% of males “personality” were even commented on in the reviews.

What Women Want

Melinda Marshall is the co-author of the report, from the Center of Talent Innovation, “Women Want Five Things.” Her extensive research on women in the 35-50 age range revealed a dip in their aspiration for more power despite the key finding that it is power that enables women to achieve what they want.

There is an incongruous perception amongst women who are at the peak of their careers regarding power. Their viewpoint is that the burden of an authoritative position outweighs the benefits. This perspective is shared by 60% of the women surveyed in the U.S., 65 % of women in the U.K., and 49% of women in Germany.

It is not that they lack proper ambition and qualification. Rather, it is that these women do not see executive roles as a viable means of achieving what they are really after: “the ability to flourish, a way of reaching for meaning and purpose, and the desire to excel, empower others, and be empowered.”

Though corporate goals for both genders are similar, the motivation among female professionals is waning. They simply cannot see how the value of having a top position warrants the struggle necessary to reach and maintain it.

Marshall concluded that “Sometimes women do not have clear goals, early mentorship and sponsorship by women leaders who can make a difference.” By making an effort to single out promising women and encouraging early positive dialogue, corporations can aid in developing female executive talent before aspiration begins to dwindle.

In addition to identifying the value proposition of women with leadership potential, Women Want Five Things contrasts the “realities” of holding a powerful position with the “female expectations” of having a powerful position. Instead of regarding power as something that will hold them back from reaching their five point value proposition, women can begin to view leadership as a positive force that can help them achieve their goals. Marshall explains the equivocation many females have about attaining power. They may hear and focus on the guilt a female leader experiences after having made personal sacrifices, and they conclude that reaching for the top is simply not worth the effort. However, when women are able to see that their value proposition will be fulfilled with a position of power, they are compelled to strive for success.

Nicki Gilmour, organizational psychologist and CEO of theglasshammer.com comments “Power and authority dynamics are at the very heart of the diversity question. Women and men often have similar corporate goals, and it is rarely discussed that men should be anything else but successful at work which is a huge disservice to both sexes since some men just like some women just aren’t that ambitious. It is, however, but the constant scrutiny of female executives’ behavior along with the systemic hindrances that are built into the system historically that continues to define what leadership traits look like. The incongruence lies here not with the individual’s desire for power since with every other message women are given throughout their life on how to be is very misaligned with traditional ideas of how an executive should act, therefore being it less appealing.”

By Kathleen Delaney

woman chairing a boardroom meetingImagine a world where your boss genuinely cares about you, where he or she nurtures you, recognizes and rewards you fairly, always taking time to acknowledge your hard work and dedication. Not only that, but they respect you and support your professional growth.

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People-clapping-1024x681By Nneka Orji

Resilience is important. The late Elizabeth Edwards, American attorney and health care activist once said: “Resilience is accepting your new reality, even if it’s less good than the one you had before.” In today’s world of relentless innovation, changing business models, increasing expectations from the workforce, and market surprises, accepting our new and evolving realities through resilience building is now more important than ever.

In a 2014 report by Sarah Bond and Dr. Gillian Shapiro, 99.9% of the respondents said that resilience was “important” to their career success with 56% saying it was “essential”. A separate survey over 520 executives across 20 countries found that 71% of them rated resilience as “extremely important in determining who to retain”. Yet resilience is hard; there is no recipe or quick fix to building resilience. While numerous surveys have found that resilience is a common trait amongst some of the most effective leaders – not just in business but education, politics and other fields – there is no simple handbook to guide aspiring leaders around how to develop resilience. Bond and Shapiro found that only 10% of their research participants felt that their organisations placed enough emphasis on resilience being a differentiating factor in career success. For business leaders looking to identify and develop talent this is important; future leaders who are able to deal with surprises and setbacks, learn key lessons and readjust in a dynamic landscape are more likely to lead effectively and ensure business success.

Women: the (slight) resilience edge

Bond and Shapiro set out to understand if there were any differences between the way man and women view resilience. Surprisingly, they found little difference; 62% of men said they wanted to be more resilient compared to 71% of women. Across both groups, 53% saw themselves as resilient “all or almost all of the time” in their workplace. This subtle difference is supported by the findings of the aforementioned Accenture survey; the leaders identified women as slightly more resilient with 53% reporting women to “very to extremely resilient” compared to 51% identifying men in this category.

While the report didn’t identify significant differences in how resilience is viewed, the researchers found that women were seen to be doing more to support their female colleagues in developing their resilience through specific programmes that broaden and enhance the roles and projects they are assigned, and preparing them for more senior positions. This is encouraging news given the recalibration of gender representation required at most organisations.

The resilient leader

So if both men and women want to become more resilient and better leaders, and women are actively supporting other women to become more resilient, why is it so hard for organisations to develop more resilient leaders?

This year’s Roffey Park report found that organisations need to focus more on “talent preparedness” – investing in a combination of formal and experiential development to address the leadership capability deficit. Aspiring leaders too, many of whom are millennials now, are looking for opportunities to become the best leaders they can be yet organisations are falling short of their expectations around development opportunities. According to a recent Deloitte survey, 63% of millennials believe that their leadership skills “are not being fully developed”.

It’s time for organisations and today’s leaders to act on this insight. Crises come and go, and understanding that the skills required to whether the storms are not just essential to future survival of organisations but also critical to personal development. The life coach and author Tony Robbins describes great leaders as those who “inspire themselves and others to do, be, give and become more than they ever thought possible.” We can all point to leaders who aren’t just good but great; they continue to lead and inspire despite the challenges thrown at them and seem able to bounce back even when it seems impossible.

Building up the resilience bank

The good news is that resilience is “learnable”.Steven Snyder’s HBR article highlights why it is so important to get it right and how others have done so in the past by maintaining a positive outlook, accepting that learning through challenging situations is part of the journey, and acknowledging that it will be difficult.

While there’s no handbook with all the answers, there are a few steps aspiring leaders can take to start building up their resilience bank.

Engage with resilient leaders: Business leaders have good reason to focus on resilience when designing leadership development programmes but also by encouraging senior leaders to share their war stories – the experiences and day to day challenges which help them build up their resilience. Of course aspiring leaders also have a proactive role to play in identifying and engaging with those leaders that inspire them to understand how they too can expose themselves to key developmental opportunities.

Practice mindful resilience: Managing challenging situations and demonstrating resilience requires a strong sense of self awareness and mental control. As Harvard Business School professor Bill George reaffirmed through his interview with the Dalai Lama, practicing mindfulness is a key part of building resilience. Some military schools have developed training programmes which focus on resilience building through mental strength exercises.

Be open to learning (and vulnerability): The founders of Global Health Corps (GHC), a non-profit organisation, wrote in last year’s Stanford Social Innovation Review about the importance of creating “vulnerable community” in building resilience – a community in which programme participants felt able to open up to their peers which facilitated the learning process. As for results, “85% of GHC alumni report that their fellowship experience improved their resiliency skills”.

Pick yourself up, dust yourself down, and keep going.

Career storms – the difficult project, the challenging market environment, the missed promotion – tend to come when we least expect them, so being able to see beyond the immediate challenge is key. It is how you choose to react to these situations that define your long term career success. Persistence and a continued commitment to learning means that we are better able to deal with these surprises.

In the words of one of the best known leaders – Martin Luther King Jr. – “the ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.” It is our ability to bounce back from challenges and obstacles that will determine the extent of our success.The next generation of leaders deserve the chance to build their resilience and becoming more inspiring and effective leaders for future leaders.

Career AssetsThere is a good chance that you have witnessed a gathering of your co-workers after the unfortunate demise of a high-potential project or goal. Odds are you played a part in gathering the remains of a venture through statistics, polls, surveys, and listed out all of the reasons why your project didn’t go the way it was supposed to. It’s a common practice for project groups to analyze failed projects in order to prevent the same outcome for the next one.

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Elegant leaderThere are many ways to create change and arguably one of the most effective ways to get people on board with any concept, including gender equality, is to show them that doing the right thing can also be the most profitable path also.

For nine years theglasshammer has reported on the stagnant numbers of women on boards and in senior management. Yet there is an ever growing body of research the latest of which comes from McKinsey in January 2015 that shows that companies which commit to diverse leadership are more likely to have financial returns as much as 35 percent above their national industry median.

So, why is there still a disconnect? What can give companies the carrot or the stick that they need to do better beyond fluffy aspirational goals and lip service when it comes to promoting women?

One group that can help create change are investors. State Street’s newly launched ETF index fund – the SSGA SPDR SHE Gender Diversity ETF as well as the Sallie Krawcheck endorsed fund – the PAX Ellevate Fund allows for options when as an investor you want to see companies hire and promote women into senior leadership.

So what has changed?

Simply put, there are three things that are changing the game:

Firstly, data for who is on boards and in senior management team has only been relatively newly available. BoardEX and MSCI have dedicated teams to produce independent data on the gender breakdown of large companies’ executive teams.

Secondly, the continued bifurcation of the market is providing more choice for investors. ETFs and other passively managed and more commoditized products are in direct conjunction with more actively managed fund approaches and is certainly driving down costs and increasing transparency.

Thirdly, investors want to live their values and are more aware of what their values are

We aren’t just talking about a handful of aware women putting a few dollars into their pension plan. The California State Teachers’ Retirement System (CalSTRS) announced its initial investment of $250 million in the SSGA Gender Diversity Index, a large- cap U.S. stock index primarily tilted toward companies with a greater than usual number of women in senior leadership positions.

CalSTRS Chief Investment Officer Christopher J. Ailman. “We are entering a new era of impact investing — one based on looking for values or purpose that generate investment returns based on diversity of thoughts and perspectives, while also creating change with our capital. I believe it’s time to change the face of Wall Street and corporate America.”

What is the SHE index?

The SHE index itself is an index which is based on a methodology involving measuring the number of women at senior management levels in the largest firms.
The resulting product is an ETF that tracks a newly created, proprietary gender diversity index comprised of the largest companies in the US with senior women leaders relative to other firms within their sector. Rather than wait for companies to take action themselves or rely on legislation to be enacted, SHE provides a way for people to fight the gender gap directly by investing in companies that put a premium on women in leadership positions.

Jennifer Bender, Managing Director and creator of the SHE index explained to theglasshammer.com that prior to launching this ETF product, Statestreet has been working with rule based large data sets on the institutional side of the business. She comments that it seemed like a natural transition to provide retail investors with the same ability. She comments,

“If investors want to vote with their feet plus get the long term equity return they are looking for then this product allows them to do this.”

When asked about how the companies are picked for the index, Jenn Bender explains that top firms are picked to meet specific criteria using independent research. She explains,

“We want the index to be sector constrained so that we have similar sector weights as the US large cap universe which ensures we have a diverse group of industries represented. The companies in our index have the highest ratios of female senior managers in their sector. “

Walking the talk

Allison Quirk, executive vice president and chief human resources and citizenship officerat State Street believes that it is another way to tackle gender equality work.

When asked about the new SHE index, she sees the importance of reflecting the work State Street continues to do the inside to create that pipeline of female leaders with an external commercial product that aligns with the State Street culture. She comments,

“It is good for business to ensure women have what they need to navigate – it is our responsibility to engage the entire talent pool to ensure a sustainable pipeline of female leaders. We have eighteen female EVPs now who each sponsor other women just below them, this effort along with our male colleagues taking the lead also on mentoring and sponsoring women, means that we really believe we will see the rewards of paying it forward. “

With 27% of their SVP’s and 23% of their EVP’s being women, it seems that this firm is taking gender parity seriously.

State Street’s SHE fund also has an innovative charitable component to it that focuses on the next generation of women leaders. The company will take a portion of revenues and direct them to the newly created Donor Advised Fund, which will in turn support organizations that inspire and equip girls to be future business leaders – particularly in industries where women have low representation today, such as STEM (Science, Technology, Engineering and Math).

Pipeline at all levels is what more firms need to think about.

By Aimee Hansen

Women-on-computerAn increasingly digital workplace may have brought debatable impacts such as the 24/7 work week and scattered listening, but according to Accenture’s latest findings, it also has the potential to bring global workplace gender equality a lot closer to reality.

Earlier this month, we wrote about how the United Nation’s International Women’s Day 2016 effort emphasized accelerating gender equality. A new report from Accenture entitled “Getting to Equal: How Digital is Helping Close the Gender Gap at Work,” asserts that digital is a key factor in accelerating gender equality in the workplace.

Accenture’s report finds that doubling the pace of “digital fluency” among women could double the speed of gender equality at work.

Rather than waiting until 2065, doubling the pace at which women become frequent users of technology would bring workplace gender equality in developed nations by 2040.

Rather than waiting until 2100, workplace gender equality could be brought forward in developing nations by 2060.

The Relationship Between Digital Fluency and Gender Equality

Accenture’s report comes as global talent shortages are being highlighted by the World Economic Forum as well as Manpower Group, while women remain an underrepresented presence that could become part of an evolving and flexible workforce increasingly enabled via technology.

Combining survey data (nearly 5,000 men and women in 31 countries) with published data on digital usage by country to create an econometric model, Accenture analyzed the effect of digital fluency on gender equality throughout the career cycle for an individual. Researchers also looked at the relationship between gender equality and digital fluency across nations.

In their report, digital fluency was correlated with women’s career achievement. The U.S., Netherlands, UK, and Nordic countries have both the highest digital fluency and rank among the top performers in workplace equality.

Large gender gaps in digital fluency exist in Japan, Singapore, France, and Switzerland, and closing them would increase gender equality in the workplace.

In countries like India and Indonesia, generally low levels of digital fluency, and gender gaps within them, are holding back women’s progress.

Nations like Saudi Arabia and Japan illustrate that digital fluency is not the only factor at work, since deep-seated cultural factors also hold gender gaps wider than expected based on the model.

Though it may be argued that over time digital, and its ability to amplify the voices that are so often disenfranchised, could play into challenging the cultural factors that disempower women.

Digital Fluency as an Accelerant, Especially For Women

Accenture concludes that digital skills are helping to narrow the workplace gender gap and level the playing field and that digital fluency acts as an accelerant in every stage of a woman’s career from education and employment to advancement because technology removes many of the barriers that prevent women from working more flexibly. Digital fluency helps men and women but the
the researchers of the report found that being digitally fluent held even stronger positive effects for women than for men.

Accelerating Education

The report showed that when men and women have the same level of digital fluency, women have achieved a higher rate of education.

Women are not simply becoming better educated than they were before. They’ve become better educated than men in 16 of the 31 countries.

Digital fluency played the greatest role in enabling women to access education in developing nations – with 68% of women saying Internet was important to their education (versus 44% in developed nations).

Accelerating Employment

Digital fluency allows for more flexibility in the workplace, which is helping to close the employment gap between men and women in many countries, as more women are more able to find and participate in work.

The report found that “While men and women alike are liberated by the balance that work flexibility affords, women appear to derive greater value from it.”

In the survey, 72% of women (and 68% of men) said that women’s employment opportunities increase as digital fluency increases, with nearly half of women reporting they used digital to access job opportunities and work from home.

Accelerating Advancement

While digital fluency also proved to help accelerate women’s career advancement, the relationship was less significant. The report found that “while digital fluency is having a positive impact on pay for both men and women, the gap in pay between genders is still not closing.”

What is changing is the expectations that it’s possible to close the gap within a foreseeable future, as nearly 60% of Millennial women aspire to be in leadership positions and feel skilled for it, and nearly 3/4 of respondents agreed “the digital world will empower our daughters.” Mind you, those digitally native daughters with better education than their male peers and expanded access to work of many forms across many countries.

According to Julie Sweet, Accenture’s group chief executive for North America, “This is a powerful message for all women and girls. Continuously developing and growing your ability to use digital technologies, both at home and in the workplace, has a clear and positive effect at every stage of your career.And it provides a distinct advantage, as businesses and governments seek to fill the jobs that support today’s growing economy.”

diverse workforceBy Melissa Anderson

Gap, Inc. was honored last week with a Catalyst award for its achievements in building diversity and inclusion at the company. Not only has the company made strides in increasing the number of women in key leadership positions, it has also focused on improving opportunities for women of color.

Between 2007 and 2015, the company has increased the representation of women reporting directly to the CEO from 33% to 77%. Forty percent of those top level reports are women of color. Similarly, in the same time frame, the number of women serving on Gap’s board has increased from one to four, two of whom are women of color.

Women also lead four of the company’s five brands, and since 2007, the representation of women at the vice president level has increased from 44% to 49.7%.

“Equality is engrained in everything we do. For us, it was not only the right thing to do, but also a business imperative,” said Dan Briskin, VP of Global Employee Relations and HR Shared Services, Gap Inc., during a panel at Catalyst’s annual conference on Wednesday.

The company’s award-winning diversity initiative, “Women and Opportunity,” was made up of three key pillars, according to Heather Robsahm, Senior Director of Talent Management for Banana Republic, one of Gap’s brands. These include career mobility, results oriented work environments (ROWE), and pay equity.

The vast majority (83%) of Gap’s current female executives are promoted from within, and many, like Robsahm, come from the company’s field operation. As part of its career mobility pillar, Gap has created career readiness programs to ensure employees are able to build their skills and set their career trajectory.

“We have a deep bench for women who are poised the lead the company into the future,” Robsham says.

Instituting the ROWE has helped the company improve accountability and engagement, Robsahm says, and demonstrated that people can own their time and still be successful at their jobs.

Finally, in 2014, the company affirmed it had achieved gender pay equity across its global workforce of 150,000 people. When the company set out to track its workforce pay, executives expected they might come across some gaps, so the company set aside some money to make up the difference in pay for women. But after looking at the data and partnering with an external firm to verify the results, the company found it had no significant gaps and hadn’t needed to tap into the extra cash.

“When you are focused on paying people for the work they do, and you are focused on grappling to get the best talent and focused on paying the market rate for that talent, [pay equity] naturally follows,” Briskin said.

This was the first year Catalyst named only one award winner, which, conference organizers said, emphasizes the impressiveness of Gap’s achievements.

Leadership and Courage

Also speaking at the event was Marillyn Hewson, CEO and Chair of Lockheed Martin, the defense and technology firm that took in over $46 billion in revenue last year.

In a Q&A with Catalyst CEO and President Deborah Gillis, Hewson described her views on diversity. Several years ago, she noted, Lockheed’s senior management realized it needed to get more women and minorities into its leadership pipeline.

“It starts with leadership setting the tone from the top,” Hewson said. She emphasized the importance of taking meaningful action to build diversity.

Today 20% of Lockheed’s leadership and a third of its board are women. But earlier in her career, things were different, Hewson recalled. That’s why today she places such importance on mentoring other women, she said.

She recalled often being the only woman in the room coming up in her career and noted how difficult it can be to deal with negative comments or unintentional slights when there’s no one to share them with.

At one point she was greeted in an all-male meeting with a comment that the others were glad she’d arrived because they ‘needed a pretty face’ in the room. “I said, ‘I guess I’m in the wrong room because I have other things to do,’” she remembered.

“You can be caught off guard, and having the chance to talk to other women about those things makes a difference.”

Hewson chairs the diversity and inclusion council at Lockheed Martin, and requires business leaders to meet with her once per quarter to discuss their strategies and metrics on diversity. She expects them to share information on hiring, promotion and attrition with respect to the demographics of their division. The company has also recently made an effort to incorporate white men into the conversation on diversity, she revealed. Previously, this group had felt locked out of diversity efforts, she said, which was presumably doing more harm than good.

An audience member asked Hewson to discuss a quote by Gloria Steinem: “Women still require an adjective and males don’t.”

When will a woman CEO simply be referred to as a CEO, she inquired.

“This is my fourth year as a CEO, and I don’t get the woman question as much anymore,” Hewson said. “That’s why I want to talk about being a leader.”

She encouraged women who aspire to be leaders to be courageous and take difficult assignments that showcase their capabilities and experience.

“Importantly, you bring the character and integrity that the team needs,” she said.

women working mentoringYou can call storytelling a fine art, a talent, a method, a skill, the mark of a leader or all of the above. But what proves effective storytelling is a powerful leadership asset? Well to get technical about it, neuroscience does.

Research into the neurobiological impact of storytelling by Paul Zak shows that stories change the activity in people’s brains. Powerful character-driven stories produce neurochemicals that enhance our sense of empathy (thinking, feeling, and responding the same way as the character) and motivate us toward cooperative behavior – “stories bring brains together” and people with them.

Paul Zak recommends professionals to begin every presentation with a “compelling human-scale story.” His experiments in business settings show that emotive character-driven stories equate to better understanding and greater retention of your key speaking points weeks later. “In terms of making impact,” he writes, “this blows the standard PowerPoint presentation to bits.”

A Core Leadership Skill That Leads?

David Hutchens, author of Circle of the 9 Muses: A Storytelling Field Guide for Innovators & Meaning Makers says that leaders are “rediscovering that story is the most efficient path to creating connection, engagement, and shared meaning.”

According to Hutchens, leaders are connecting the power of stories with the ability to address pressing issues facing organizations such as capturing decisions, knowledge and wisdom after the event; engaging Millennial talent through organizational purpose; creating value; and defining individual and organizational identity.

Certainly top female executives such as Meg Whitman and Indra Nooyi leverage the power of stories in public speaking. We also recognize stories for their potential and power to make diversity personal, inspire women on pathways to leadership, and to advance gender equality.

We know stories are integral to leadership. According to researchers and consultants Stort and Nordstrom in Forbes, “Proper storytelling just might be the most impactful leadership method yet.”

And leadership communications expert Dianna Booher writes, “Storytelling makes leadership possible. A leader without the ability to tell a great story has lost the platform and power to persuade.”

Going even further, perhaps stories are leadership. Research by Parry and Hansen transcends “the notion that leaders tell stories”, and instead proposes “that stories themselves operate like leaders” or “the story becomes the leader.”

Ways Stories are Used in Everyday Leadership Situations

Stories clearly play a starring role in pivotal and powerful leadership moments. We tend to think of the big impact presentations, heroic personal tales, and big organizational stories. But storytelling is also integrated into everyday leadership situations in various ways.

Finnish researchers Auvinen, Aaltio, and Blomqvist sought out “storytelling managers” (managers who often integrate stories into leadership situations and conversations), identified by those reporting to them, to understand why they brought narration into leadership situations and how it related to trust-building.

They examined managers’ use of story or narratives and the intention behind using stories. They identified seven categories of influence that stories were used for, of which there are likely multiples more. The first two are:

Motivation – Motivating co-workers to carry out tasks, adopt behavior, or achieve goals. These stories often brought in comparison or competition and/or revealed values and attitudes as encouragement to elevate the game.

Inspiration – Inspiring a shared vision and energizing towards higher order goals. These stories often brought in faith and supremacy over competitors through a focused collective effort.

We often equate leadership storytelling with motivating and inspiring – epic stories that lay out a great quest or heroic stories that portray triumph over adversity to reach an ultimate goal.

In Forbes, Stort and Nordstrom identified four great stories leaders tell to engage people, which seem to fall mostly in these categories:

  • Organizational stories which fosters connection and unite in purpose – such as the founding story or the strategic story
  • Pivotal stories that illustrate big thinking or mindset shifts to overcome big challenges
  • Teamwork stories which illustrate hard work, challenges to the status quo and dramatic breakthroughs
  • Great work stories recognizing individual achievement and performance

They note that stories play a huge part in showing appreciation, as research has shown that among people who report the highest morale at work, 94% agreed their managers are effective at recognizing them, or telling stories about their work.

The storytelling managers also used stories for other more subtle purposes:

Prevent/defuse conflict – Making co-workers feel involved and defusing a negative atmosphere. These stories used humor or personal experiences to break the energy.

Influencing boss’s thinking – Managing up. Opening a manager’s perspective by promoting creative or new thinking. For example, conveying a changing market by telling a personal story that leads to discovery of a new insight or new reality.

Discovering a focus – Empowering co-workers to freely explore new ways of doing things, to shake up what’s not working. These stories might focus on examples of big unexpected changes or setbacks that ultimately catalyzed success or new advancements by wiping or changing the slate, blessings in disguise.

Direct trust-building – Showing empathy, identification and concern, or role-modelling. For example, cheering up a co-worker through an empathetic story of shared experience; revealing a story of personal vulnerability/failure to encourage self-trust or persistence; or sharing a personal story in which the manager has role-modelled or championed behavior they seek to identify and encourage in the team.

Dianna Booher notes in her top storytelling tips that while stories need an identifiable hero, leaders also have to be careful not to always position themselves as hero. She shares, “Audiences relate more often and learn more from ‘failure’ stories.”

Mutual trust-building – Sparking iterative trust-building storytelling. For example, first sharing a personal anecdote that demonstrates a value, or illustrates trust in and alignment with the organization, in order to encourage mutual discussion and trust.

Author and consultant Terrence L. Gargiulo writes, “The shortest distance between two people is a story.” Leaders bring in stories to close that gap and inspire greater bonding and cohesion.

While no storyteller can ever control the impact of their story, congruency between various stories a leader shares and walking the walk behind the words are both important factors for trust and credibility.

Not Just For the Big Meetings

There are countless ways to use story as a leader, countless ways to get better at storytelling, and countless resources for doing so. But above all, storytelling is accessible to all managers. Stories aren’t just what top executives pull out at the annual review meeting or when introducing the next new initiative.

Storytelling can be naturally weaved into many leadership situations. Tomorrow you might tell a story about the exceptional contribution of one team member, the strategic insight that dawned on you in the most unlikely of contexts, or that devastating failure that was a huge gift only in retrospect.

Sometimes, the shortest distance between you and a moment of defining leadership might just be a story.

By Aimee Hansen