OP-Ed: 9 Ways Working Moms Can Successfully Work From Home with Their Children Present

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working momsWith the pandemic (hopefully) coming to an end and corporations getting back to business as usual, many U.S. workers (including working moms) aren’t quite sure they want to head back to the office in person, at least not full-time. Instead, some experts predict a Great Resignation is on the horizon, with many U.S. employees indicating they’d rather quit their jobs than go back to in-person office life as they knew it pre-COVID-19.

If you’re a working parent considering making your home your new permanent workplace, you’re bound to have some moments when your work and home life intersect. While it’s ideal to have your kids in child care or to have someone present and watching your kids while you work, sick days and school holidays will likely mean you’ll need to simultaneously juggle caring for your kids and caring for your work obligations at least some of the time this coming year. Here’s how to handle working from home with your kids present long or short term.

1.     Set Expectations. First, set expectations with your kids about the day’s activities and what you are doing and why. Ask them for what you need and explain the boundaries.

2.     Distract Wisely. Give them age-appropriate distractions; it can be helpful to only allow screen time at these moments to keep their attention longer. Have a reward system in place to reinforce good behavior.

3.     Plan Ahead. Try to set up calls on days or times your kids aren’t there or during normal nap times. Perhaps arrange for grandma or grandpa to stop by right before your call and read a favorite book to your child. Or ensure your calls are with another understanding parent if your kids are present. If you expect your kids to interrupt you, proactively let the person on the phone know in advance that it may happen, and explain the situation and how you’ll handle it.

Concentrate on your highest priority work to-dos and those that require the most intense level of attention first. Start your day before your children wake up. This valuable time will be free of interruptions and will have your full attention. If you only have time to work on a few things, make sure they’re the ones you really care about or that really need to get done.

4.     Get Active Early. Depending on your schedule, play with your kids early in the day. Kids hate waiting, especially for our attention. Instead of making them more and more frustrated as you make just 1 more conference call, give them the attention they need at the start of the day and get them moving with fresh air and exercise, if possible, early on. Take a walk outside with your kids first thing in the morning when you wake up. When you finally do need to sit down and hammer out a few tasks, they won’t be so antsy, and you’ll be able to fully concentrate.

5.     Think Outside the Box. Consider an alternative schedule, especially if you have a partner who is also working from home. Mom may take the 6:00 am to 2:00 pm shift with the kids, then “go to work” in her home office, and dad works 2:00 to 8:00 pm. Or divide up the day. Think about working in 2-hour shifts, switching off with your partner or another caregiver.

6.     Consider Your Space. Designate areas of your home for specific tasks, and create visual cues that let your kids know you’re off-limits while you’re in those spaces. Your garage, the basement, a bedroom — these can all serve as work areas. When you physically separate from your kids and take yourself out of their line of vision, you’re less distracted, and your kids are less confused about your accessibility. As the saying goes, “out of sight, out of mind.” A red stop sign or a cutout of a hand on your office door is a clear indicator even to young children that work is in session and reinforces that you’re not available at the moment.

7.     Create Structure. Set your kids up for success during important meetings by creating structure. For preschool and elementary children, set up interesting activity centers in their playroom with model clay, craft paper and markers, or books they can interact with while you’re away for a short time. For older children, make a list of 10 activities they can do when they feel bored and put it on the refrigerator as a reminder for the times you’re off-limits. Use times you’re completely off-limits to have them dedicate effort to traditional schoolwork or online learning.

8.   Feed the Beast. Plan ahead for food needs. Cut up fruits and vegetables in advance and put them into containers labeled “Meeting Snacks.” Make mini quesadillas with protein and veggies, cut them into triangles, and set them out right before your meeting starts. For older kids, set out ingredients for sandwiches or salad before you head into a session with a client or coworker so it’s easy for them to put together a snack while you’re away.

9.     Be Honest. Be transparent with your business partners about the fact your kids are in the home with you. The more honest we are about how our home and work lives intersect, the more we normalize that experience for others, and, ultimately, push employers toward considering our whole-person needs as they create policies and culture.

Above all, give yourself grace. Accept that when you’re trying to do two jobs simultaneously, you’re bound to sometimes be less than perfect at both of them. Take breaks with and without your kids. Definitely don’t add even more to your proverbial plate — the errands, the vacuuming, that toothpaste you still need to buy — it can all wait. And, remember, if you eventually find yourself longing for a little more separation between your work and home life, that’s okay, too.

Whitney Casares, M.D., M.P.H., F.A.A.P., is the author of The Working Mom Blueprint: Winning at Parenting Without Losing Yourself. She is the Founder and CEO of Modern Mommy Doc and host of The Modern Mommy Doc Podcast.

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OP-ed: Using Technology and Remote Work as the Great Equalizer

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Silvina MoschiniSilvina Moschini explains how she leverages technology and remote work to hack the gender employment gap and empower women.

I didn’t major in computer science or engineering. My background is in communications and marketing. But, I discovered the power of technology early in my career and I realized that in it lies the opportunity to innovate, disrupt and solve problems.

I had the opportunity to work for tech giants like Compaq and was fortunate to be part of the 1990’s dot-com explosion, leading communications for one of the most successful Latin American startups of that era. Patagon was acquired by Banco Santander, a Spanish bank. The dot-com bubble eventually burst. Shortly after, I was recruited by Visa International as Vice President of Communications for Latin America, leading their FinTech division-the moment when I discovered that my life’s calling was to become an entrepreneur.

The leap to entrepreneurship

After leaving the corporate world, I took a leap of faith and founded a consulting company whose mission was to provide digital transformation for large corporations. As a self-employed entrepreneur, I had the opportunity to live anywhere I wanted, so I moved to Verona—my favorite place in Italy. I had a thriving business and was working with a team of professionals based in all corners of the world. But, I was facing a challenge: I needed more visibility and collaboration with my remote team, because as their leader, I lacked the tools to gauge progress in an effective and transparent way.

Necessity is the greatest driver of innovation, and it was clear to me that technology was the answer to my problem. So, I made it my mission to design and develop a solution that would provide transparency and visibility to help me keep my team accountable while allowing me to make decisions in real-time, and pivot as needed.

In 2012, TransparentBusiness software as a service was born and I began to pioneer the future of work, dedicating myself to transforming the way people work. What started as a solution for my company became an award-winning remote work and enablement tool that is now used by thousands of clients across the world.

From solution to ecosystem

During the initial years, I spent most of my days explaining the benefits of remote work, which often fell on deaf ears. Many business leaders were skeptical about this work model that relied on accountability and transparency instead of in-person, in-office oversight. However, I also began to see a shift, as millennials started to become an integral part of the workforce. The on-demand economy and companies such as Uber, Netflix and Airbnb who were disrupting their industries emphasized the importance of continuous innovation. And, each day the companies we spoke to become more receptive to remote work models.

But, I also knew that the future of work needed more than great software. It needed to connect the dots with the talent that was in search of remote work opportunities. And this is how our Talent as a Service offering was born, starting with Yandiki, a talent marketplace where companies could source creative talent on-demand to scale their teams globally, using TransparentBusiness technology.

The female quotient

After about three years, we made a game-changing discovery. All our data demonstrated that women were outperforming men in all the performance metrics that we were measuring through our platform. We dove deep into the data and conducted more thorough research of the women who were in the marketplace as freelancers, full-time consultants, and full-time professionals. We realized that we were attracting women with excellent professional qualifications who had been in search of remote and flexible job opportunities. They were thriving on our platform because it offered them the flexibility that they needed to balance work and life and rejoin the workforce without having to leave their loved ones.

SheWorks! was created to empower women to find better career options, and to hack the employment gender gap, because 51 percent of women with children abandon their jobs due to lack of flexibility. We officially launched the company at the Global Women Principles’ Summit at the United Nations Headquarters in 2017, reinforcing our commitment to not just be a part of the narrative, but effect change by helping them find employment and opportunities.

The pandemic effect

The global pandemic threw the world into a crisis that was unprecedented. The loss of life and the economic windfall was felt in every corner of the planet. Technology once again emerged as a lifeline, helping people stay connected to their friends and family, enabling children and young adults to continue their education, and empowering companies to continue to operate. Overnight, the world shifted from physical to virtual environments, and working from home became the norm for millions of people.

Entrepreneurs know that out of crises come opportunity, and many sectors thrived in this new normal. At TransparentBusiness, remote work was our way of doing business for almost a decade, so we were prepared and fortunate to have the skills and the tools to help clients of all sizes and from all industries navigate through this time of uncertainty.

As we look beyond the pandemic, we can say that the great work-from-home experiment of 2020 made one thing clear: Remote work is here to stay. Business leaders and employers alike realized that productivity and profitability did not decrease when employees worked remotely—in fact, sometimes it increased. And, this levels the playing field and opens many new opportunities for women.

Technology as the great equalizer

Women were disproportionately affected by the pandemic. They faced the burden of childcare, lower-paying jobs in sectors that experienced closures, and overall lost 5.4 million jobs since the pandemic hit, nearly 1 million more job losses than men. Fortunately, as we look beyond the pandemic, I am optimistic and see a silver lining.

Remote work was normalized during the pandemic, and this in the long term will benefit women. As children return to school and we transition away from crisis mode, women will be in a better position to pursue remote career opportunities that allow them to have flexibility at home. More importantly, they will be able to compete for jobs globally instead of within a four-mile radius of their home, opening a world of opportunities.

And, all of this is made possible by technology and the digital transformation that we have experienced in the last decade. Technology is the great equalizer because it enables us to learn, work and create. As we look to the future, it’s important to leverage not only remote work but remote learning. The digital acceleration brought about by the pandemic created many new job opportunities. However, for women to thrive in the digital economy they will need to develop new and highly demanded skills to compete globally.

Leaving the world better than how I found it

I grew up in a very competitive household. My brother is a professional polo player and my sister excelled at equestrian sports. As a young girl, I strived to find my place in my family. Although I wasn’t into sports, I had a competitive spirit. My dad always fueled that fire, encouraging me to be independent and to pursue my dreams. And, he taught me one of the most important lessons in life: True independence starts with financial freedom, and the ability to make your own money. This lesson instilled in me a sense of self-reliance that became a positive obsession that drove my career and entrepreneurial journey.

As a Latin American woman and a technology entrepreneur, I have faced many challenges. But, I have never given up and work daily to build the castle that I’ve always dreamed of. And, more importantly, I have made it my mission to help women do the same through SheWorks! and more recently through Unicorn Hunters, an initiative that I co-created to help women entrepreneurs access capital because women-led startups received just 2.3% of VC funding in 2020, and what’s alarming is that this wasn’t due to the pandemic. The figure peaked at 2.8% in 2019.

Helping women access economic empowerment has been my life’s work, and I plan to continue to give back in any way that I can. My journey has been challenging, but also rewarding and I want to leave the world better than how I found it.

Silvina Moschini is the Founder and CEO of SheWorks!, a cloud-based digital talent marketplace that was created as a way for professional women to find flexible global employment opportunities. Ms. Moschini has made a point to provide women who want to grow their business with the same options as men through digital transformation.

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Op-Ed: From the Cold War to COVID-19: What I’ve Learned from My Front Row Seat

Lisa GableBy Lisa Gable

I’ve been fortunate to have had a front row seat at major inflection points in history, beginning with my time at the Reagan Defense Department during the final days of the Cold War.

I had actually transferred to the White House just a few months prior to Gorbachev’s 1987 visit. Later, I joined Intel Corporation and had a chance to work on a part of the Intel Inside® program, which changed consumer tech purchasing habits forever, leading to Intel’s dominant semiconductor market share in the 90s. My husband and I enjoyed the dot-com boom and thankfully survived the bust.

In 2004-2005, working closely with the auto industry, I hosted a hallmark Nagoya meeting between Toyota patriarch Dr. Shoichiro Toyoda and General Motors CEO Rick Wagoner. Our building was surrounded by hundreds of Japanese paparazzi as the companies battled it out for top global sales position with the Japanese automaker maintaining the edge. And in 2009, as obesity was emerging as a global health risk, I worked with 16 food and beverage company CEOs to help reduce 6.4T calories from 35% of the food sold in the United States.

As an observer, a participant and a leader during times of historic change, I learned to plan for multiple scenarios when redesigning and building high-impact, sustainable operations. Here’s what I know about managing through an inflection point:

• Always plan for disaster. Anticipate that at some stage, something will fail and determine whether or not the systems you have built will survive significant fallout from political or economic events, regulation or new competition. The question I ask daily is, “If we have the worst market crash tomorrow will we be able to sustain our core research infrastructure?”

• Hire smart people and help them move quickly by moving boulders out of their way.

• Look for opportunities to partner with other organizations to decrease costs by supplementing existing activities, creating new channels or outsourcing lower-yielding but well-loved legacy initiatives.

• Run as fast as you can. Do not slow down. You only have a short window of time in which to build and you need to move quickly.

• Preserve cash. Organizations who maintain lean operating systems and build reserves have the highest probability of riding out the worst market.

In 2018, when I joined FARE [Food Allergy Research and Education] as its CEO, rather than experience an inflection point, for the first time I may have created one for the organization. With a remit to restructure the organization and facilitate high-net-worth donor and industry investment to drive therapies and diagnostics into the marketplace to meet the needs of an underserved patient community, in 12 months we received $75M in commitments and put into place a cash conservation plan.

Now amidst the COVID-19 pandemic and even as some states and businesses prepare to open, at another inflection point. You simply never know when the inflection points will arise, yet here we are again as organizations try to pause to help others, while doing their best to stay relevant and generate revenue to support the needs of populations they serve.

Today, my staff knows that all ideas are on the table as we meet 2020 objectives in unanticipated ways. We are culling through my archives of the most innovative concepts executed by former teams during opportunity and crisis as we look for that kernel of a concept that can be reimagined and extended. Interestingly, we are finding that ideas gleaned from science fiction, spy novels and murder mysteries sometimes lead to the next new idea. We take thoughts and play them out in a 100 percent digital engagement or a combination concept like 10 and under in-person salons connected via Zoom across the country. And we find our humor and celebrate wins daily.

As Andy Grove says: “Success breeds complacency. Complacency breeds failure. Only the paranoid survive.” While we are in the midst of a pandemic, and closures and work stoppages may seem disastrous, keep running and do your best to enjoy your front row seat. It will help for next time.

Lisa Gable is CEO of FARE, Food Allergy Research Education, the largest private funder of food allergy research advocating on behalf of the 32 million Americans living with potentially life-threatening food allergies. Lisa’s passion, expertise, and fearless workstyle have propelled her to achieve the titles of CEO, US Ambassador, UN Delegate, Chairman of the Board, and advisor to Presidents, Governors, and CEOs of Fortune 500 and CPG Companies worldwide.

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Where the “Pink Collar” Has Been Flipped Up in Today’s Workforce

Pink CollarYou’ve heard of blue collar jobs and white collar jobs. A lesser-known concept in the world of labor economics is “pink collar jobs.” They’re the jobs that have traditionally and predominantly been held by women.

The term likely came about in the aftermath of World War II. As many as 5 million women entered the workforce between 1940 and 1945 to fill the roles left behind by men. When men came back from the war, women were largely relegated to teaching, service, and clerical roles. The term really took hold in the late 1970s when Louise Kapp Howe, an author who focused on social issues, published her book Pink Collar Workers, which explored the lives of nurses, secretaries, and teachers — industries dominated by women at the time.

There have been some momentous shifts — and other not-so-progressive shifts — in pink collar jobs since World War II. For example, based on U.S. Census data, the top six jobs with the highest percentages of women (90% or more) in 1940 included nurses, midwives, telephone operators, secretaries/stenographers, domestic service workers, and boarding housekeepers.

As you can imagine, the jobs in those top six spots today have changed dramatically. They’re much more focused on health and child care. Based on data from the Bureau of Labor Statistics, they include pre-k and kindergarten teachers, dental hygienists, speech-language pathologists, dental assistants, childcare workers, and medical records technicians.

What’s particularly interesting is looking at which jobs have seen the biggest increases and decreases in the percentage of women between 1940 and 2019.

For example, jobs that have become “less” pink collar in the eight decades since World War II include tobacco manufacturers, textile manufacturers, janitors, musicians, and nurses. One of the most popular examples of fading pink collar norms lies in the nursing industry.

If you were to travel back in time to 1940, you would see that 98% of nurses were female (based on U.S. Census data). Today, that percentage has fallen to 89%. That 11-point drop might not seem like a big deal, but it is. Here’s why. Though women still dominate this traditionally pink collar field, more men continue to enter.

Experts attribute this trend to a number of factors. For one thing, there’s an incredible demand for health professionals, and there simply aren’t enough women to fill the demand. On the other hand, nursing schools have begun to rise above the gender stereotypes (that nursing has to be seen as a “woman’s job”), targeting men in their recruiting efforts and contributing to the de-stigmatization of the job.

Many jobs have also become “more” pink collar since 1940. One particularly strong example is the real estate industry. In 1940, 10% of women were real estate agents, according to the U.S. Census Data. Today, that percentage has ballooned to 59%.

There have also been significant increases in the percentage of women in highly technical fields, like law (3% in 1940 vs. 33% in 2019) and medicine (5% in 1940 vs. 41% in 2019), and service fields, like housekeeping (78% in 1940 vs. 89% in 2019) and restaurant hospitality (56% in 1940 vs. 71% in 2019).

Meanwhile, the data show that there have been only slight shifts between 1940 and 2019 in the percentage of women working as teachers and secretaries — and in private households.

It’s interesting to study these so-called pink collar jobs over time because the lines between pink collar and non-pink collar are rapidly blurring. Take a look at these Bureau of Labor Statistics projections for the fastest growing and declining industries in the U.S. through 2028.

The top four fastest growing industries (home healthcare services, outpatient care centers, individual and family services, and offices of health practitioners) are dominated by women. Meanwhile three of the four most rapidly declining industries (tobacco manufacturing, federal electric utilities, and communications equipment assembly) are dominated by men.

It only makes sense that, as so-called blue collar jobs decline due to factors like globalization, technology, and the shrinking of unions, more men will take on pink collar jobs, and more women will work in roles that society has traditionally seen as male.

As gender stereotypes and bias in the workplace dissipate, it’s important for companies to attract women by using gender-neutral language in their recruiting efforts. They should also promote pay transparency and offer work flexibility for both male and female workers.

Check out the full analysis of trends in pink collar jobs and accompanying data visualizations.

Author: Meredith Wood

Bio: Meredith Wood is a vice president at Fundera. She is frequently sought out for her expertise in small business lending and frequently contributes to SBA, SCORE, Yahoo, Amex OPEN Forum, Fox Business, American Banker, Small Business Trends, MyCorporation, Small Biz Daily, and StartupNation.

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5 Negotiation Tactics Women Can Use to Fight the Gender Wage Gap

Negotiation tacticsNegotiation seems to be the best way to fight the gender pay gap. In general, it has been shrinking in recent years, according to a glassdoor study, the current status of the wage gap in the US is still at about 21%, which figures into women making an astonishingly unfair .79 cents for every dollar a man makes in aggregrate. We understand that each company and each industry differs in efforts to remedy this historical issue, but one thing is clear at the current rate it will take about 40 years to reach an equitable pay scale, according to the Institute for Women’s Policy Research.  Negotiation tactics can be an important tool for women in the fight for equal pay.

Negotiation Tips for Women

Potentially the number one weapon in the arsenal against the gender pay gap is improved negotiation tactics for women. According to a recent Harvard Law article, studies surrounding the negotiation of salary demonstrate that male candidates tend to use tactics that achieve better results than women. Deeply ingrained societal biases surrounding gender roles prevent traditional male-centric negotiation strategies from being as effective for women as they might otherwise be. However, there are ways that women can significantly affect the gap by educating themselves in tactics that work well, combating gender biases and stereotypes.

University of Münster’s Jens Mazei and colleagues studied the strengths women had when compared to men in negotiation in a paper called “A Meta-Analysis on Gender Differences in Negotiation Outcomes and Their Moderators” published in the Psychological Bulletin. They discovered some intriguing ideas that indicated how women could leverage strategies that would narrow the gender pay gap significantly. Here are five findings to use in your negotiation approach:

1. Reframe the conversation: Mazei’s research indicates that due to a societal understanding of women as nurturing, women in negotiation are more effective when they consider the idea that they are working on behalf of someone other than themselves. When women come into a negotiation with a supportive notion that they are fielding a larger purpose, such as getting more for their team or even fighting gender inequality so that the next generation will get a fair shake, they tend to be more effective in negotiation.

2. Get used to the bargaining table: Like anything else, negotiation takes practice. Because, perhaps, gender bias perpetuates the attitude that it is unseemly for women to engage in negotiations, men generally have put a great deal more time into it. This lack of experience, however, is a large factor in the imbalance between men and women in this area. Getting as much negotiation experience as possible will help even the odds significantly. Practicing bargaining with others in simulation on a regular basis can have a very positive effect on the real process.

3. Informational gathering including salary transparency: Having all of the facts surrounding a position may be even more crucial for women in negotiation than it would be for a male candidate. According to Glassdoor, when women know the specific salaries, for example, of those that work in comparable positions, they have an improved ability to negotiate more equitable compensation. Indeed, companies that practice more transparency in salary have been shown to more actively lessen the wage gap in their workplaces. In addition, Mazei mentions, not only do women feel more confident in negotiation when they have this kind of information, because it is not subjective, it is easier for women to reference a concrete number without facing adverse reactions from men who might otherwise feel their authority challenged.

4. Control your visual cues: Understanding how you are presenting yourself when in an interview is obviously very useful. Some tactics that have been suggested when it comes to body language that helps women in negotiation is to make regular eye contact. Also, make low broad gestures that originate from the shoulders instead of at the elbow; this is something that expands your body allowing you to take up space more effectively. Making sure you are presenting yourself in a position of strength is something that male negotiators do regularly and should be a common practice for women as well.

5. Think about your word choices: According to executive speech coach Darlene Price, aspects of vocal inflection like upspeak can undermine the idea that you have confidence in your statement. So can putting qualifying words on the ends of otherwise concrete statements; it creates the impression of hedging. If you find you are adding phrases like, “Do you agree?” or “Right?” unconsciously to the end of statements, it is not supporting your cause and promotes the idea that you require validation for your thoughts.

It’s unfortunate that women need to work harder than men in the current system to achieve something as basic as salary equity, but many do. Employing negotiation tactics like these can help women to reach this desired reality more quickly.

Guest Contributed by Sierra Skelly

About the Author

Sierra Skelly is a creative writer and marketer from San Diego. She loves red wine, black coffee, and chilling murder mystery novels with a strong female lead.

The opinions and views expressed by guest contributors are their own and do not necessarily reflect those of theglasshammer.com

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Juggling Work and Kids? Yes, You Can Have It All

Supporting new parents

Guest Contributed by Marissa Evans Alden, Co-Founder and CEO of Sawyer

Recent research shows that more than one in three working parents have missed a significant event in their child’s life due to work commitments.

Current standards can be very high standard for parenting, much higher than what existed when we were growing up. There’s this big feeling that you need to be present at all times – which just isn’t possible, because the other expectation is that you’re working and career-driven. Something has to give – and the challenge is which one is it? It’s something we’re all still figuring out.

It Takes a Village

There’s often this illusion that some women seem to be able to do it all but the truth is, if you’re doing it well, you’re not doing it alone. Having a solid support system in place is crucial. Being able to lean on a supportive spouse who understands what 50/50 really looks like or having a network of friends and family members close by is very helpful during periods when you need to travel for work or when you can’t be around outside of normal business hours. Also, a flexible nanny, babysitter or au pair is invaluable when it is crunch time.

At the same time, having a great business partner, as I do in Stephanie Choi (my former Rent The Runway colleague and now Sawyer co-founder), makes life a lot easier for when you need to leave the office for a doctor’s or school appointment. Being able to lean on your “village” really is critical.

Prioritize and Plan Ahead

Prioritizing what’s most important and what you are willing to compromise on helps set boundaries. I personally feel okay about missing bedtime two nights a week but I will draw a line there. The time between work and bed is a really sacred time for my daughter and me, so I like to make sure we use it well.

It does mean having to plan evening events religiously and prioritizing what to say yes to, regardless of whether it’s a night out with your spouse, a work event, or seeing friends. One equitable solution could be going home before bedtime or heading out after the kids are asleep. Plan whatever feels right for you and make that the top priority. Energy is required.

Create a Fulfilling Schedule for Your Kids

Balancing your kid’s free time and more structured time is something to be very mindful of. It’s important to strike a balance in order to facilitate well-rounded development. Ideally, a child will have a mix each day. There’s no one size-fits-all approach when it comes to the number of extra-curricular activities a child should or shouldn’t be involved in but I’m a fan of diversity – my daughter Blake does a mix of solo and team activities, physical and mental. For example, Blake is enrolled in three classes each week – theater, music and soccer – and then plays with friends and also goes to the playground, so there’s lots of socializing with other children in different settings. That seems to be a really good fit for her but each child is different.

Don’t Make Allowances at Work for Being Pregnant or Having a Family

One of the biggest challenges I’ve faced in business is the difficulty of raising funds as a female founder in the male-dominated venture capital industry (only 2.2% of VC funding in 2018 went to women). Many times when we did the pitch circuit either Stephanie or I was pregnant. It didn’t stop us from successfully raising the capital we needed to jump start our business though. My advice to other women is simply don’t ever see being pregnant or having a family as an obstacle between you and your goals.

Juggling it all

No one has ever said that juggling a career and making time for your family is easy, especially if you’re in a leadership position. Mom guilt affects many working mothers I know, but the good news is, according to research from Harvard Business School, kids of working mothers grow up to be just as happy in adulthood as children with stay-at-home moms.

While it can be a daunting task to try and “have it all,” with the right planning it is possible. Do set yourself work/life boundaries, don’t be afraid to ask for help, surround yourself with a solid support network, and don’t ever allow being a mother and having a family get in the way of your career goals.

About the Author

Marissa Evans Alden is the CEO and Co-Founder of Sawyer, the innovative online marketplace that offers a convenient, all-in-one booking experience for parents looking to discover enriching experiences for their children. A leader in the consumer products industry, Marissa is known for her ability to strategize and develop successful platforms throughout a range of industries.

A seasoned technology entrepreneur, Marissa received her BS in Human Development at Cornell University, followed by an MBA degree at Harvard Business School. Known for her proven ability to tap into the consumer market with a fresh eye, Marissa founded Go Try It On in 2010, a consumer fashion application that was acquired by Rent the Runway in 2013. She then joined Rent the Runway as Head of Radical Innovation, General Manager, where she lead the way for new product development and all things related to the growth and loyalty of the brand’s eCommerce. In 2015, Marissa and Rent the Runway co-worker Stephanie Choi co-created Sawyer.

The opinions and views expressed by guest contributors are their own and do not necessarily reflect those of theglasshammer.com

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The Power of the Word No

Guest Contributed by Janelle Bruland

Isn’t it funny that one of the most important words to say is also one of the hardest? One simple word: no.

Yet, to say it brings up a flood of feelings – guilt, defensiveness, a fear of offending. Sometimes the feelings flash by so quickly we don’t even notice what they are. We just know that we don’t want to say that one little word. Yet, the ability to say “no,” to set boundaries and build a structure that works for us, is one of the most important tools we can add to our arsenals to successfully create our best lives.

The word “no” should be one of the most important words in a leader’s vocabulary. Here are two strategies to be more productive and have space in your life for the things that matter:

1. Recognize What is Holding You Hostage

2. Break the Chains by Learning How to Say No

What is Holding You Hostage?

There is no doubt about it. It is becoming increasingly difficult to separate ourselves from the onslaught of incoming communication and ceaseless activity that seems to come along hand in hand with success. Demands on our time stack up. People who need us invite us to their meetings, ask us to sit on this committee or that board, and ask our opinions. For a minute or two we feel good about being able to help. We continue to say yes, and add just one more thing to our calendar. But then, there comes an inevitable breaking point, when we find ourselves held hostage by our own schedule. Suddenly we find ourselves overworked, overcommitted and overwhelmed.

Today, the average knowledge worker is interrupted every 10-12 minutes by some form of communication. And, during those 10-12 minutes we tend to interrupt ourselves at least twice to check email, phones, etc. If we were already headed that way, technology has added jet fuel to the journey. This barrage can derail the best laid plans and even keep us from making them in the first place.

I’ll be the first to admit that I am a leader who has struggled with creating boundaries myself, another area where we can hold ourselves hostage. After all, who doesn’t love saying yes? Who doesn’t enjoy the look of gratitude, or relief on the face of the person who has asked the favor? Besides, saying yes can at times almost be a matter of pride. With the high bar we set for ourselves and our “I can do it all” attitude, it really makes you think you could do it all.

You Can Learn to Say No

High achievers are driven and want to accomplish things, and because of that, it is easy to get caught up in doing more and more. However, if we aren’t careful, we will miss out on the very things that matter most to us. Saying yes to everything is not the path to true success. In fact, if you aren’t careful, it could become your undoing.

This realization came for me unexpectedly. I was working in my office on a project when I received a call from a good friend that I hadn’t seen in a long time. We both had very full schedules with our work and family responsibilities. “When can you get together?” she asked me. “Just a moment. Let me pull up my calendar,” I responded. I looked at the next week – nothing available. Then the following week – nothing either. The seconds became minutes as I scrolled through my calendar, finding it so jam packed that between my schedule and hers we couldn’t find a time to get together for two months. Two months! After some juggling we finally nailed down a time, and laughed together about how ridiculously busy we both were.

Such a simple story, and a big realization. I had said yes to so many things, that I didn’t have time for something I really wanted to do. What a tragedy it would be to get so caught up in saying yes to everything that comes along, that without knowing it you take away precious time from your most important priorities. Yet this happens so easily that oftentimes we don’t even notice. Can you relate to this?

Let’s face it: there is only so much time in a day. We all have the same 24 hours– it is up to us to be intentional in how we use them. Part of this intentionality is learning how to say no. I have adopted the discipline in my own life to eliminate unnecessary tasks and narrow down my “to do” list to my top priorities. Saying no doesn’t mean you don’t care. Saying no doesn’t mean you are not capable and able to help. It simply means you can’t help right now and still do all the things you have already committed to.

To have the successful life you desire, you must be disciplined to say “no” more than you say “yes.” Prioritize. Figure out what really matters. Then build your life and schedule around those things and those things only.

What do you need to say “no” to?

ABOUT THE AUTHOR

Janelle Bruland is an entrepreneur, author, speaker, and high-performance coach who inspires others to live impactful and successful lives. She is Founder and CEO of Management Services Northwest, a company she started in her living room in 1995 and has grown into an industry leading company, named one of the Fastest Growing Private Companies by Inc. magazine. The CPO of Microsoft, Mike Simms, describes her as a true pioneer in her field. Janelle is also the Co-Founder of Legacy Leader, a leadership development company that teaches business professionals how to build a legacy, transform their leadership, and love their life. She is the author of The Success Lie: 5 Simple Truths to Overcome Overwhelm and Achieve Peace of Mind.

The opinions and views expressed by guest contributors are their own and do not necessarily reflect those of theglasshammer.com

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Op-Ed: Staking Your Leadership Claim in a Traditionally Male Profession

female leaders

Guest Contributed by Kathleen Kuhn

It’s time to drop the “female” qualifier and see yourself just as a leader.

There’s been a huge push for gender equality in the workplace in recent decades, and no one can argue that, overall, female leaders have greater representation and visibility today than ever before. As of 2018, 40% of all businesses in the U.S. were owned by women, including 1 in 5 firms that earn over $1M in revenue. In the last 20 years, the number of women CEOs at Fortune 500 companies has risen from just two (1999) to a record-high of 33 (2019).

This is certainly positive news, but it’s only one small slice of the larger picture. Things look a bit bleaker when you zoom in on industries that are traditionally male-heavy, such as construction, trucking, and any of the STEM (science, technology, engineering, mathematics) fields.

According to research by Catalyst, just 6.6% of American women work full-time in occupations that have 75% or more male representation – and with so few women in these professions overall, it’s understandable that female leaders might find it challenging to command respect.

Gender as a leadership qualifier: Why do we care if a leader is female?

Much research has been done on the differences between male and female leadership styles, and the results are often complicated. The American Psychological Association says that all things being equal, men and women are equally effective as leaders, with the caveat that “all things rarely are equal.”

Contributing to this inequality are some persistent perceptions and stereotypes that make women less likely to be seen as leaders. A University of Buffalo study found that conventionally masculine traits, like confidence, assertiveness, and dominance, beat out “feminine” traits, such as cooperativeness, nurturing, sensitivity, and concern for others, in terms of who was viewed as a “leader.”

This, perhaps, explains why women leaders in male-heavy industries have felt like they needed to act like men to be successful and get ahead. Unfortunately, doing so only serves to normalize the existing gender gaps and stereotypes.

On the flip side, other women subscribe to Sheryl Sandberg’s now-famous “Lean In” mantra, which encourages women to take charge of their careers and fight gender inequality by boosting their own skills and confidence. This solution is only marginally better than “acting like a man:” As the Harvard Business Review notes, the idea of leaning in puts the onus of change entirely in the hands of women, when in reality, all genders must contribute to the systemic and societal shifts that will ultimately balance the scales.

How to stake your claim as a leader

So what’s the answer, then? We can start by not focusing so intently on a leader’s gender and instead focus on how effective they are at leading their companies.

Yes, it can be intimidating to be the only woman in a room full of men if you allow it to be. It’s not uncommon for women to think about how those men might be judging and underestimating you because of your gender. But the truth is, the gender mix in a meeting, on a team, or in an entire industry is irrelevant if not beneficial. Your gender is irrelevant; what matters is your performance and your contribution to the overall business and its culture.

As a female executive or senior leader working in a traditionally male profession, here are a few things you can do to focus on good leadership without a gender qualifier.

1. Show your people you care about them

Human beings are social creatures. We need support and recognition from our team to thrive. A report by the Society for Human Resource Management cited some of the benefits of a more caring, human-focused workplaces, including better employee performance, improved safety and health, and greater worker satisfaction and commitment. So, ask people how they’re doing. Get to know them as individuals who have personal lives outside of their jobs. While you’re in the workplace together, acknowledge their accomplishments and express your appreciation for their contributions to the company.

2. Listen to criticism (but don’t take it personally)

Being a leader means you’re going to make some difficult and unpopular decisions. It’s not possible to please everyone on your team, and at some point, you’ll be on the receiving end of negative feedback about your leadership style.

It’s important not to take these things personally, but instead, listen to the criticism and work with your team to find a solution. Research from the University of Bath and the University of Oklahoma found that leaders who respond to intense criticism with a collaborative strategy tend to retain follower support and achieve better outcomes than those who respond by avoiding the issue or diverting attention elsewhere.

3. Stop defining yourself as a female leader

There’s nothing wrong with taking pride in your femininity or celebrating your unique perspective and experiences as a woman. But calling attention to gender differences in your leadership style may ultimately perpetuate existing and perceived gaps between men and women in the workplace. Try to avoid focusing on the gender count in the meeting and simply show up as a competent executive.

The bottom line? When women confidently present themselves simply as leaders, rather than female leaders, it’s easier for everyone else to see them that way, too.

About the Author

Kathleen Kuhn is President and CEO of HouseMaster and PatchMaster, two franchise brands in the home services industry with locations across North America. As head of HouseMaster, the original home inspection franchise, Kathleen oversees an organization with more than 320 franchise locations across the U.S. and Canada. And as the CEO of PatchMaster, Kathleen leads a new, fast growing drywall repair specialty concept with 19 franchises signed in 46 territories with 10 franchises opened and operating.

The opinions and views expressed by guest contributors are their own and do not necessarily reflect those of theglasshammer.com

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How to Be Present and Gain Greater Power in Communication

Power in CommunicationWhat comes to mind when you think about being present in business? Is it having razor-sharp focus, paying attention to every detail, anticipating every possible flaw or problem, looking people in the eye when they talk to you?

We are taught that focusing on one aim or purpose in life or business to the exclusion of everything else is how to be present. What if that actually keeps you from being present and therefore being able to authentically engage and have greater power in communication with others? Being present doesn’t mean being single-minded. Being present doesn’t mean putting blinders on. In fact, focusing on one thing or person requires you to cut off everything else around you.

What if you could be aware of everything that is going on, being said and happening around you? That is being present.

So why would you do that?

Abraham Maslow said, “The ability to be in the present moment is a major component of mental wellness.” The quality of your life depends on your presence in the moment and that is the key to gain greater power in communication as well.

Being in the moment does not require effort if you allow yourself to expand and give up being single-minded. You lose focus is because you’ve learned to hone in on one thing and if something else is getting your attention, you don’t know how to be present with everything.

Rather than being caught up in conclusions or decisions of what is required right now – trust your knowing, your inner voice, your intuition, which often leads you in a direction throughout the day that you might not have thought of or been able to plan. Would you be willing to have that trust in yourself?
What prevents a lot of people from following their knowing or their inner voice is their reluctance to be open to the unknown, which is sometimes uncomfortable but can stretch your life to greater possibilities. Get comfortable being uncomfortable – that is where change happens, and you become greater. Your presence will increase, and you will become unstoppable.

Here are five tips to total presence and gaining influence:

1. Asking questions

A question always opens up new possibilities. Ask to be present as then it becomes something you be and not something you do.

Another question: what requires my attention right now? If I allow myself to be present with everything what do I know here? What action could I take next?

2. Be interested not interesting
To gain greater power in communication a vital element is to listen and be interested in the other person. This is a way to make the other person feel worthy and helps them open up to you.

3. Exercise

Be aware and get present with three points of your body. This is a great way to bring you back to yourself. Whenever you have the feeling you are everywhere and nowhere, and therefore you are not able to be present with what is going on in the moment, recall this exercise. You’ll experience for yourself how easy it is to get centered. Just try!

4. Lower your barriers

The next time you start getting defensive or feel like you need to forcefully put forward your side of the argument, stop, breathe and just imagine pushing your walls or defenses down.

How does it work? Ask for your barriers to lower in any moment of your life. Practice it in your daily life so that you get a sense for what occurs.

Barriers separate us from each other, and true presence is not possible with them. You always will be hiding behind walls, which does not allow you to fully engage with the moment.

What creates the ability for other people to judge you or oppose you is when you resist and react or when there is something to bounce off.

Whatever people throw at you it is not real, it’s just their point of view.
The other person will be stuck with their judgment, not you, when you have your barriers down. Lowering your barriers will free you.

Being totally present and pulling down all of your barriers and having no point of view of what they may or may not think of you disarms every person and changes the situation. This is the space of allowance that is possible when you are without barriers and walls.

5. The key to being neutral

Choosing to function from what some would call a neutral or open-minded perspective, so as not to hold on to any point of view, gives you more choices and flexibility. Holding on to a point of view keeps you from having power as it limits you within right and wrong/good and bad parameters. A key element of gaining power in communication is not holding on to any point of view, but to have the freedom of all choices in the moment and the willingness to receive any information.

How many thoughts about you and being present do you have that are filled with judgments? By living them over and over again, you continue to attract more of them. This way of thinking takes you away from the presence that is possible and fuels the fight against you.

These points of view can really lock up and limit your life, your business and your reality. So, the key to freedom is, “Everything is just an interesting point of view,” as this starts to unlock the limitations defined by the point of view.
Here’s how it works: every time you get into a mind spin where you are circling around a point of view you can say to yourself, “Interesting point of view, I have this point of view.” Repeat this ten times and sense the freedom that opens up. You will gain more clarity and create ease in your world.

You can feel fully alive or miserable in any moment. It is the choice you make that creates your influence and impact with every conversation you have. Stop resisting the present. Instead engage with every moment and make your choices towards being present and gaining greater power in communication by using these tools and never give up.

Guest Contributed by Doris Schachenhofer

About the Author

After completing her social work studies in Vienna, Doris Schachenhofer worked with children, homeless people, delinquent teenagers and prisoners transitioning back into the real world. Today she travels the world teaching and supporting people to be more of themselves. Follow Doris here and on Instagram.

The opinions and views expressed by guest contributors are their own and do not necessarily reflect those of theglasshammer.com

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Leadership Advice for Women – Actionable Items to Implement

Latina

Guest contributed by Tricia Benn

Over the past century, women have made enormous strides — gaining access to the vote, educational opportunities, military service, executive roles, and other aspects of modern life.

In spite of these advancements, there is plenty of work to be done in order to achieve parity.

Studies have shown that women tend to fall behind early on in their careers and continue to lose ground as they progress, despite the fact that women are earning a majority of college degrees. According to research from McKinsey and LeanIn.org, women make up 47 percent of entry-level hires but are 18 percent less likely to be promoted to managerial positions.

The c-suite is no exception.

A New York Times report stated the number of women leading companies in the Fortune 500, grew to 6.4 percent in 2017 – up almost 3 percentage points from a decade earlier. At this rate, parity would take over a century. In 2018, the number of female chief executives declined 25 percent, according to Fortune’s 2018 list of Fortune 500 companies.

While the number of CEOs continues to decline, the position of the Chief Financial Officer currently has a higher female presence, with almost 13 percent. Still woefully less than the population and graduates with finance degrees would lead us to conclude there should be.

These numbers indicate that there is a clear systemic problem that still sees women executives falling off the corporate ladder — despite, many reports that show women outperforming men in several key competencies like self-awareness, adaptability, and teamwork.

Here are six things that need to be addressed in order to help bridge the gender gap.

Systemic Bias.

Systemic bias is defined as “prejudice, bigotry, or unfairness directed by health, educational, government, judicial, legal, religious, political, financial, media, or cultural institutions of an oppressed or marginalized group.” It’s inevitable to look at a problem, make it personal, feel defensive, and feel the need to justify some decisions. Here are some examples:

Women have to make very difficult choices when it comes to having a family. They have to choose between parenthood or career advancement; whereas their male counterparts don’t have to make that choice. At times, career advancement translates to working longer, or more, hours which also exacerbates itself with finding affordable, and adequate, child care.

While this issue isn’t applicable exclusively to women, the reality is women bear the brunt of the decision-making when it comes to daycare. In a 2018 survey by the Center for American Progress, mothers were 40 percent more likely than fathers to say they personally felt the negative impact of child care issues on their careers.

Of course, these are simplistic examples of systemic bias, but no less effective in making the point.

Think choice sets. Life isn’t binary.

There is no one solution to any problem or any silver bullets. It’s no secret the burden on parenting has typically been more geared towards one parent than another, but the idea that either parent should be sacrificed by working 80 hours a week and being responsible for the family and home while their spouse advances in the workplace is simply wrong. Historically it has been the mother in this role (although there are some great stay-at-home dads), however, women got it right. They earned post-graduate degrees, put in the time, made sacrifices and they still failed to advance. The end result – work got ‘greedy.’

The same argument can be made for stay-at-home dads.

This article’s purpose is not to say it’s wrong for women, or men, to choose to have a full life of family and home care if that is their choice. One could venture to guess that this would be a small percentage, and even smaller still, if we consider the time after the children leave the home.
There are many choices to be made, life isn’t binary by any stretch of the imagination. Why are we treating it as such? Our personal and business lives are (or should be) integrated. We have to step away from thinking about work life and home life as separate, black-and-white issues. They’re not.

Bring the right people on your journey.

People are one of the biggest, and most important, assets for personal and professional advancement. Who you surround yourself with has a direct impact on your bottom line. For example, it’s critical to align your overall team, along with the individuals within the team, with the overall strategic goals. This allows for everyone to know where they fit and be on the same page in order to create the cohesiveness needed to move the team forward.

Your team should be the people who are on the same mission as you – those same people that feed your madness and fuel your drive. These people are aligned directly with you, making it easier to navigate the bumpy roads in business and offering some leeway in supporting what would otherwise be considered sacrifices. It does take a village.

Never stop learning.

Knowledge is something that we all must acquire continuously – regardless of where we are in our careers. It’s a grave mistake to think that a few years, or decades, of professional experience under our belt means we’ve learned everything we need to know. Learning never stops.

When you stop learning, you cease to be relevant. While it’s natural to fear the unknown, it’s crucial to get out of that frame of mind and be open to expanding your horizons. As professionals, we must be willing to embrace change and accept risks made easier by continued learning. Adapting those new skills and experiences in the workplace is only going to advance the marketability of women in their current roles, when higher positions need to be filled.

Make a difference.

Most people think ‘making a difference’ involves donating to a charitable organization. The reality is there are many ways we can make a difference every single day, even while doing business. Everyone has the capability of being a hero – getting up every single day and doing something that takes willpower, fortitude, and effort. For example, if your team sees you putting the maximum effort day in and day out, you’re making a difference for them. You’re setting the tone for how you conduct business. It is bound to be emulated. People are indeed watching.

Becoming a mentor to a younger employee, especially younger females, makes a difference. Former Secretary of State, Madeleine Albright famously quipped, “There’s a special place in hell for women who don’t help each other.” While she called that particular moment an “undiplomatic moment,” there’s truth in that statement. Mentoring younger executives helps that next generation of professional women climb higher than our generation. That is what we want in order to bridge the gender gap.

Also, be authentic in everything you do including making yourself vulnerable. Great leaders need to foster trusting environments by being upfront with their team. Sharing your humanity puts everyone, not just women, on a higher plane that is capable is sharing, building, creating, and innovating.

Make a difference by rewarding results and judge contributions by the same standard of performance you would anyone else. In fact, that’s one of the principles of The Hero Club – making a difference. It doesn’t have to be a grand gesture or volunteering either in order to resonate with whom it’s impacting.

It’s easy to dismiss corporate America as being uptight and part of the problem instead of the solution. There are plenty of problems in corporate America; however, there are solutions to problems there, too. Part of the solution is the lens being used to view the world that surrounds us.

As leaders, we need to take an active role in adapting and leading with conviction. In doing so not only will there be an increase of female leaders in mid-to-senior-level positions, but workplace cultures and structures will change for the better across all industries. There is no doubt that the rate at which women are representing management and c-suite roles can go going up. The business savvy capabilities and drive women embody are unmatchable, and it’s only a matter of time before the ratio of men to women in leading business roles is as it should be – equal.

About the Author

Tricia Benn is the Executive Vice-President of the C-Suite Network and General Manager of The Hero Club, an invitation-only membership organization for CEOs, founders, and investors. As an executive within both organizations, her mission is to build a platform and community that accelerates the success of c-level executives. She is a leader in creating an executive community of collaboration, based on integrity, transparency, and measuring success beyond the numbers alone – ‘The Hero Factor.’

This approach has driven her more than 20-year track record of industry disruption in building new businesses, revenue streams, and delivering double digit, year-over-year growth.

Learn more at www.c-suitenetwork.com and https://heroceoclub.com/ or connect on LinkedIn, Twitter or Facebook.

The opinions and views expressed by guest contributors are their own and do not necessarily reflect those of theglasshammer.com

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