pricing the priceless

(by Paula DiPerna)

Visual ecstasy for free, in theory, is how we’ve largely thought about nature — its beauty timeless and ineffable, and all its systems there around us, stable and present and taken for granted. Aesthetically exquisite, but, unless being drawn upon as raw materials, pretty much doing nothing.

Yet, all of nature is constantly at work, providing countless daily services well beyond the obvious: flowers are lovely to look at, but they provide incalculable pollination services; standing trees can provide lumber, but also soil stability and water filtration when left alone, not to mention sequestering carbon dioxide released into the atmosphere by the burning of fossil fuels and causing climate change; coral reefs offer divers a paradise but, meanwhile, they are invaluable buffers against raging storms to protect the coasts and indispensable nurseries for fisheries. Yet, just to take the coral reef example, we book coastal property at high value, sea views inestimable, but the reefs themselves are assigned no value at all in our conventional accounting systems.

Our Failure to Financially Value Nature

Meanwhile, while nature serves us for free, climate change wrenches our balance with nature, as extremes of weather unleash forces we can neither fully predict, nor prepare for. Dryness and wildfire conditions so plague California, major insurance companies have declared they will no longer write fire insurance for homes and property there. In Florida, flood insurance is essentially impossible to obtain.

We face urgent environmental problems because of a gaping flaw in our financial systems no longer possible to ignore: failure to financially value the ineffable elements of life on which our environmental and social stability now increasingly depend. The result? Intangible indispensable natural assets taken financially for granted and, therefore, essentially laid waste.

Or in perhaps the most dramatic example of under-valuing nature, how can it make sense to value mere conveniences like Uber, nice but utterly dispensable, in billions of dollars, and our atmosphere, or the biodiversity of life on earth, utterly indispensable, at zero?

This skewed accounting has rendered nature economically invisible and the most tragically unpaid laborer in history. Because nature charges us nothing for its services, we have over-used and pushed those services to the brink.

The Paradox of Our Time

And so we must embrace the paradox of our time—pricing the priceless, by definition impossible perhaps, but nevertheless essential. How to do this—assign nature and its intangible services a tangible and economic value that can be transacted and expressed in credible financial terms? In essence this means treating nature’s services and natural resources as indispensable infrastructure and assets, thus requiring ongoing maintenance and care, compared to the current situation, where protecting nature is mostly viewed as a budgetary cost center, where expenditures should be minimized.

Calculating the value of the labor performed by nature, known as “ecosystems services,” continues to evolve but estimates have been as high as $125 trillion per year, higher than global GDP, indicating that ultimately all economic activity depends on environmental health one way or another. But this subsidy nature provides our economy remains largely unrecognized and unseen by conventional finance, thus, so does the risk that the subsidy will break down, leaving us likely startled and without the fallback of nature to which our economy is now addicted.

This spring, Susan Berresford, former President of the Ford Foundation, a visionary in philanthropy and a champion of women leaders, received an honorary degree from Bates College. In her remarks she focused on key questions of leadership, likely indeed to be critical as we confront the entwined economic and environmental challenges ahead.

First, she said, today’s leaders must know “am I comfortable being different?” Second: “Can I thrive in situations of ambiguity? There are very few reform efforts in which the pathway for decision making and action is utterly clear. You need to be ready for confusion and uncertainty; in fact you have to like confusion and uncertainty and find opportunity in those moments.” And thirdly, “Do I enjoy managing struggles with generosity? Leadership usually means you are trying to redistribute authority or power or influence.”

Flipping our economic systems so that nature is economically valued, however paradoxical, requires all these qualities, specifically, the courage to see and act anew.

Depreciation of Natural Assets​

Renowned economist, Sir Partha Dasgupta, embodies such radical re-thinking. He was commissioned by the Treasury of the UK government to examine questions of nature’s value, resulting in his landmark 2021 review, “The Economics of Biodiversity.” There, he framed today’s environmental dilemma in terms of financial portfolio management, writing, “The view that the biosphere is a mosaic of self-regenerative assets also covers its role as a sink for pollution. Acid rains damage forests; carbon emissions in the atmosphere trap heat; industrial seepage and discharge reduce water quality in streams and underground reservoirs; sulfur emissions corrode structures and harm human health, and so on. The damage inflicted on each type of asset (buildings, forests, fisheries, human health) should be interpreted as depreciation.”

Fortunately, new investment vehicles are cropping up that value and securitize the benefits of nature—such innovations as the Forest Resilience Bond, being pioneered in Lake Tahoe, California; or coral reef insurance, throughout the Meso-American reef system. Still, however, these are experiments and need to come to scale.

All trend lines indicate that indeed depreciation of our natural systems gallops ahead. Certainly climate change advances, even if in zigs and unpredictable zags, and even the best intended plans to switch to renewable fuels, electrify economies, limit deforestation, encourage recycling and cutting down “carbon footprints” lag dangerously behind.

Pricing the Priceless

Time has come for a radical flip in how we conceptualize nature and its value, and implementing this radical change is perhaps the greatest challenge facing today’s leaders across all sectors, requiring fresh optics and views of economic purpose and where best to invest capital.

An exciting opportunity is at hand for institutional and private investors to redeploy capital and financial assets away from environmental “bads” to “goods,” take on the ambiguities and question conventional financial thinking. Otherwise, we risk remaining mere bystanders to forces at work, and that’s one trajectory we simply cannot afford.

By: Paula DiPerna is the author of Pricing the Priceless: The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect Our Most Precious Assets, published in June by Wiley and listed by the Financial Times on its roster of “Best Summer Reading: Economics.” Her novel, The Discoveries of Mrs. Christopher Columbus, published formerly in the US, Germany and Turkey, has just been published in Portugal by Group LeYa. She is a member of the Women’s Forum of New York and the Council on Foreign Relations and is a frequent public speaker. She also currently serves as Special Advisor to CDP.

Frances Hesselbein

Frances Hesselbein

By Melissa J. Anderson (New York City)

On Tuesday, the Women’s Network for a Sustainable Future held its 7th annual summit, entitled “Sustainability, We Get it… Now What?”

Ann Goodman, Ph.D., Executive Director of WNSF, said, “By now the term sustainability has entered the vernacular. Now that everybody gets sustainability, how can we use it to drive [business].

Kathy Robb, Head of Environmental Practice at Hunton & Williams and a WNSF board member, explained explained that WNSF was founded around the belief that “women in business want to bolster sustainability efforts in their companies.”

She continued, “Caring about the environment allows companies to attract and retain women employees, customers, stockholders, and stakeholders – and create a better world for everyone.”

Dr. Goodman introduced the program’s keynote speaker, Frances Hesselbein as a personal “she-ro.” Hesselbein, Chair, Leader to Leader Institute; Chair, Study of Leadership, West Point Military Academy; former CEO, Girl Scouts of the USA is someone who has accomplished much, including being awarded the Presidential Medal of Freedom, the US’s highest civilian honor. Yet, in spite of her achievements, Goodman said, Hesselbein continues to be “generous, friendly, down to earth, straight forward, direct, [and] empathetic.”

Hesselbein opened her discussion on creating a sustainable society with a poem:

Be careful of your thoughts, for your thoughts become your words.
Be careful of your words, for your words become your actions.
Be careful of your actions, for your actions become your habits.
Be careful of your habits, for your habits become your character.
Be careful of your character, for your character becomes your destiny.
– Anonymous

“Today is all about destiny,” she began.

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iStock_000006954519XSmallBy Melissa J. Anderson (New York City)

In June, Accenture released “the largest CEO-based study on sustainability of its kind to date,” based on more than 100 in-depth interviews with world business leaders and an online survey of 766 UN Global Compact member CEOs.

The study, entitled “A New Era of Sustainability,” [PDF] reveals the attitudes toward sustainability held by top leadership in a variety of sectors, including “automotive, communications, consumer goods and services, energy, financial services, metals & mining and utilities.”

Said Peter Lacy, UNGC-Accenture CEO Study Project Lead 2010 and Managing Director, Accenture Sustainability Services, Europe, Africa, Middle East and Latin America:

“We hope that this study provides a rich, authentic and evidence-based platform to understand CEO views on the progress, challenges and implications of the journey toward a new era of sustainability.”

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iStock_000008881479XSmallBy Andrea Newell (Grand Rapids, MI)

Currently women make up about half the U.S. workforce, so more than ever before, retaining women in the workplace is an important issue. Many businesses offer work/life balance, flex time, and other family-friendly incentives to attract, inspire and keep female employees, but a recent survey shows another surprising way to make women happy: do good, and tell the world about it.

A survey conducted by the Simmons School of Management and Hewlett-Packard during the 2009 Simmons School of Leadership Conference reported that female employees who thought their employers were ethical and supported socially responsible initiatives were happier with their jobs, thought less about quitting, and were more likely to champion their company in social settings. However, the findings also showed that since many women were unaware of their company’s corporate social responsibility (CSR) activities, employers were missing out on this unexpected benefit.

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CelebrationBy Melissa J. Anderson (New York City)

Last Monday, the Women’s Network for a Sustainable Future held a discussion panel entitled Human Capital for a Sustainable Economy. WNSF Executive Director Anne Goodman said that a focus on sustainable careers can improve the economy and create jobs. She said, “WNSF envisions a future for sustainable jobs.” She explained that these kinds of careers can create financial, environmental, and social progress.

Moderated by Michelle Kahane, Professor of Professional Practice at Milano the New School for Management and Urban Policy, the panel featured Melinda Wolfe, Head of Human Resources at Bloomberg, Susan Heaney, Global Director of Corporate Responsibility, Avon, Natalie Thompson, Vice President, Global Leadership and Diversity, Goldman Sachs.

“Bloomberg has some very dramatic goals to reduce our carbon footprint by 50% in a couple of years,” said Wolf. She continued, “Our commitment is a defining hallmark for the company.”

Thompson said, “At Goldman Sachs, we’ve had an environmental policy in place since 2005. It is fully integrated at every aspect of the business.” Thompson also cited Goldman’s new LEED certified facilities.

Heaney explained that at Avon, CSR “functions very much like HR. It intersects with every single department in the company, and sets policy and procedural standards” across the organization. “When Goldman Sachs started tracking social investing, [we realized] this must really count!” she joked. “It was really a turning point.”

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By Melissa J. Anderson (New York City)

iStock_000009708883XSmall

In 1972, we got our first real glimpse of what the Earth looked like from outer space with the iconic “Blue Marble” photograph taken by astronauts aboard the Apollo 17 spacecraft. But as Kathy Robb, Partner at Hunton and Williams and Chair of the Women’s Network for a Sustainable Future (WNSF) explained, it wasn’t just a pretty picture— it represented much more.

“This perspective, never before possible, dramatically affected our appreciation of the natural environment,” she said. Today’s view of sustainability “may well be another bright line,” she continued.

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be_face_cropped1Contributed by Barbara Horne of thebusinesschannels.com

The days of make money at all costs are quickly disappearing. There is value to be built-in products and services that bring profit to society and the bottom line. As a busy executive woman and manager, you can use these five simple tips to incorporate social responsibility into your management style and, ultimately, your company’s culture:

  1. Raise the Question
    Each time you have the opportunity to take part in developing a product, service or new strategy, ask the group what the implications of this ‘new effort’ are to the environment and to society. If there are risks to people or the planet, ask how it can be re-strategized or mitigated. You can cite examples of “socially responsible” efforts of other companies in your industry and make mention to any news articles or press releases on their website. You don’t have to have the answer, but simply raising the question may get others thinking.   Read more

Kevin_Photo__website_.JPGContributed by Kevin Wilhelm, CEO of Sustainable Business Consulting

In these uncertain economic times, companies often gravitate towards budget cuts, scaling back sustainability or “green” programs on the mistaken belief that such programs take away from the bottom-line. In reality, this thinking is the exact opposite of what business leaders need to do. Sustainability may actually be the best defense against market volatility during these difficult times.

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carbonfootprint_1.jpgby Sima Matthes (New York City)

Exclusive of industry leadership, what do PepsiCo, Baxter Healthcare, SC Johnson & Sons and the Philadelphia Phillies have in common?

All of these companies have made a commitment to using renewable energy and carbon offsets to reduce at least part of their corporate carbon footprint, and all are partners in the Environmental Protection Agency’s Climate Leaders.

As previously reported by The Glass Hammer there is a growing—and essential—attention to the environmental impact of business activities within the corporate community. An increasing number of corporations are trading and purchasing carbon credits as a way to offset the greenhouse gasses produced by their routine operations.

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grenworld.jpg by Zoe Cruz (New York City)

Sustainability is the new buzzword in Corporate America – but what does it actually mean and why is it so important? Corporate sustainability grew out of the concept of sustainable development, which means to “meet the needs of the present without compromising the ability of future generations to meet their own needs.” In terms of corporate goals, sustainability is the balancing of short-term financial gains with the “long-term goal of balance and survival”, as mentioned by Deutsche Bank CEO Seth Waugh during his opening words at this year’s Women on Wall Street conference, as reported on The Glass Hammer.

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