Tag Archive for: Wells Fargo Advisors

Amber Ghauri: Vice President, Wealth Advisor, Wells Fargo Private Bank

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Ghauri AmberAs one of the youngest advisors on her team with Wells Fargo Private Bank in Houston, Pakistan-native and single mom Amber Ghauri is not your typical VP Wealth Advisor. And she didn’t arrive to her position via your typical trajectory either.

Entering Finance on Her Terms

Born and raised in Pakistan, Ghauri moved to Houston, Texas in the middle of working toward her economics degree. Even though Amber experienced immense culture shock in a challenging international move, she completed her economics degree and then decided to stay at home for a few years to raise her first child.

While at home with her two and a half year old son, she began prepping to enter the University of Houston for her MBA in Finance. As part of the program she participated in the Cougar fund, student-led portfolio management hedge fund program.

“It’s a very sought after program and many Houston based energy and financial companies will hire you directly out of that program,” says Ghauri. “I was offered several positions, but didn’t accept any of those.”

Following graduation and expecting her second child, she stayed home for a few years, fully aware this would make her initial leap into a finance career more challenging. Adding to that challenge was the fact that she would not be coming directly out of her MBA, nor would she be licensed.

However, when Ghauri was ready in 2014, JP Morgan hired her for their investment department while supporting her to complete her CFP. She worked at JP Morgan with senior advisors for nearly five years, until she met the sponsor who would help her find her personal path to thriving.

Help in Finding Her Greater Alignment

While Ghauri was successful in her investment role at JP Morgan, she was ready for broader responsibility. It was during a single networking lunch with Amy Bracken at Wells Fargo that she received the kind of valuable external reflection that turns a key and changes everything.

“You’re not a behind the desk kind of person. You’re in the wrong role,” Bracken told her, according to Ghauri. “You’re a relationship kind of person, and that’s the role you should be taking on.”

Ghauri skeptically moved to Wells Fargo in a Wealth Advisor Associate role working for Bracken. Within three months, she was promoted to Wealth Advisor. Less than two years later, she was promoted to VP. Her combination of business acumen, investment knowledge and natural relatability propelled her to success.

As her sponsor and mentor, Bracken continues to be supportive of Ghauri whenever she is looking for career encouragement.

“Amy will impress you to no end, she is somebody that’s relatable, admires Ghauri of her mentor. “She gauges the goals of other women and enables them for success.”

Self-Advocacy, Learning and Honesty

Ghauri has thrived being a single parent, being an immigrant and being seen as young, relative to members of her team – and she’s proud of it. She shares some principles behind her success.

“I’ve always pushed for more. I was never shy in asking and putting it out there to leadership what I wanted,” she says. “If I got the opportunity or not, that’s beside the point.”

When it comes to self-advocacy, she recommends to let leadership know where your personal goals are, long term and short term.

“Talk to immediate leadership. Have the conversation you’re always hesitant to bring up,” she recommends using the opportunity of reviews. “Unless you speak for yourself, nobody else is going to.”

What energizes Ghauri in her current role is her ability to work with clients on their diverse needs through holistic wealth planning. She and her team help clients better understand their investment portfolios, create customize wealth preservation and transfer strategies, manage the asset and liabilities side of the balance sheet and provide other solutions including business valuations and M&A advisory services.

“Learn more than what you are expected to do, and more than what you’re doing in your current job capacity,” she recommends. “Broaden your knowledge base. Don’t be caught with a blank expression on your face when someone asks a question.”

Ghauri values honesty and efficiency and letting her clients know they are an important priority for her. “If you reach out to me, you’ll get a response from me quickly saying I acknowledge you”, says Amber stressing the importance of a responsive connection to others.

Coping with Disruption: Struggle To Growth

Speaking of honesty, Ghauri admits the onset of COVID-19 hit her really hard, but she has ultimately witnessed personal growth and an increased sense of her own leadership ability.

“I overcame many challenges moving to another country. I was not working until I was in my thirties. And now, the moment my career took off – I’m thinking, I’ve arrived,” she reflects. “And then COVID hit. I was feeling a deep depression.”

As a vibrant person who communicates with her entire presence, she felt the need to continue to explore ways to connect with clients in creative ways during the pandemic.

“I have a new approach and stronger bond with internal partners that has improved the way we serve clients,” she says.

When she felt concerns about the COVID having an impact on her performance, as a self-admitting strong Type A personality, she received valuable, nurturing advice from her leaders. During the stressful times of COVID, they have reminded her to put the emphasis on relationships.

“Focusing outside the relationships that sustain us can create a self-inflicted pressure which will only create more challenges” leaders advised her, according to Ghauri. They encouraged her to lean into her natural strengths of connecting and relating – even during the work from home period due to COVID.

Since Ghauri has focused her attentions away from the pressures of the job and more to the work which inspires her, she has felt herself thrive again, even though finding work/home boundaries are still a learning experience.

Ghauri has been indulging in her passion for cooking, and when she is able to, she will again enjoy avid world traveling with her two sons.

By Aimee Hansen

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Krista Goryl, Regional Manager and Senior Vice President, Wells Fargo Advisors

Krista GorylAlways build your skills for the next job, suggests Krista Goryl, regional manager at Wells Fargo Advisors.

In fact, she added that one of the best options is to look at a job description for your ideal job to identify the traits that are needed and then then begin to both develop and showcase them to others to position you for that next opportunity.

“You have to articulate your career goals explicitly and surround yourself with people who can help guide you on that path. I have been fortunate to benefit from extraordinary managers and mentors that continue to challenge me and advocate for me when I meet those challenges,” she says.

Goryl says that she was recently inspired by a speaker who offered an interesting viewpoint: When presented with something that might be outside your comfort zone, don’t dwell on the potential negative, but instead ask yourself, “What is the best that can happen?” if you were to take the risk.

Developing Talent from Outside and Within

Goryl began her career as an analyst with Goldman Sachs, but soon relocated to the West Coast where she joined Merrill Lynch as a financial advisor (FA) before joining Wells Fargo Advisors (WFA). She became a regional manager for the company’s Western region in 2016, which she says is the role she’s most proud of so far because she is able to share best practice and help shape the culture of in her region. Not only that, but when she accepted the position, she had a toddler and a newborn—proving not only her ability to balance work and life but also that WFA was a place that valued its team.

As a regional manager, she particularly enjoys helping managers to recruit experienced advisors to the company. “WFA provides an unprecedented choice and flexibility for FAs and their clients through distinct business channels supported by established products, services and technology,” she says. “The breadth of resources—such as lending, philanthropic services and real estate asset management, for example— offered at WFA really resonates with advisors that want the ability to provide all wealth management solutions to their clients locally.”

Goryl is also an active member of the women’s recruiting committee, which focuses on hiring more female advisors, as well as attracting female clients as there continues to be an incredible wealth transfer to the hands of women.

The need for new talent is also crucial as approximately one-third, or 32,000, are likely to be retiring in the next 10 years, across the industry. WFA’s Next Generation Talent program is helping to address that.

Since its start, the program has brought new career opportunities to more than 1,800 team members, enhancing the WFA team with increased diversity in age, sexual orientation, gender and ethnicity. “I love coaching them and seeing them use their training to help clients create successful financial plans,” Goryl says.

While WFA is a woman-forward firm, Goryl finds that it’s still often necessary to overcome the feelings of intimidation that women can face in a male-dominated industry, particularly as their career level rises and the female representation dwindles. For example, according to global research and consulting firm Cerulli Associates, of the 310,504 total advisors across the industry—48,631 or about 16 percent—are women. “If we socialize the benefits of our industry, we can bolster its reputation as an ideal career for women,” Goryl says.

And she believes that women in upper levels have a responsibility to sponsor future female leaders. “We have the opportunity to create a brand that underscores that our company, and industry as a whole for that matter, are female-friendly,” she added.

Goryl suggests that a great way to do that is by getting to know the women who are climbing the ladder in your organization and advocating for them, adding, “Challenge the way things were always done with a fresh alternative. Women can be excellent at effecting change.”

One program she has found particularly meaningful over the years is WFA’s Women’s Best Practice Forum, which provides the opportunity for female finance professionals to convene and build a supportive network and discuss practice management ideas. Since the forum’s launch eight years ago, the company has hosted 75 events around the country.

Encouraging Balance

Goryl finds that the ability to juggle roles as a manager, spouse and mother is only possible if you create a village of people to support you—such as family, friends or babysitters. And she says coworkers can play a role, too. “Don’t be afraid to ask for help and don’t minimize the importance of self-care, particularly in this fast-paced, always-connected digital world,” she advises.

She and her husband took that advice before having children and embarked on a six-month trip around the world, covering 43,000 miles and visiting 16 countries.

While spending time with her family and on her hobbies helps replenish her enthusiasm and commitment, Goryl also appreciates the opportunity to give back through WFA’s volunteer program. Currently, she helps to recruit veterans to WFA and serves as a liaison between the company and Camp Pendleton, a nearby military base.

When Krista isn’t working, she enjoys traveling, spending time at the beach just a mile away from her home and one favorite hobby: as a dancer for a popular San Diego band.

“I’ve always been passionate about dancing and was very active in high school and college,” Krista says. “Four years ago, I was at an event and was watching the band when I noticed one of the dancers was a woman I’d worked with at a brokerage firm years ago. She helped me land an audition and now I perform with the band multiple times a month. I’m so proud to be a part of the Atomic Groove experience.”

“I had a corporate coach who endorsed the idea of maintaining a hobby 100 percent. I learned to prioritize and to say “No” to things that were unfulfilling and to say “yes” to things that helped me grow as a person like this,” Krista says. What matters is that it’s rewarding and fulfilling—like my career.”

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Mover and Shaker: Sylvia Guinan, Financial Advisor, Wells Fargo Advisors

Sylvia Guinan“Our time is now,” says Sylvia Guinan, financial advisor with Wells Fargo Advisors, in encouraging women to consider a career in the financial services industry.

It is incredibly rewarding to help individuals feel a sense of clarity, confidence and control over their investments and more importantly their future. “Years ago, the industry might have been all about stocks and performance, and while that’s still important, now everything is much more holistic. Client’s dreams, goals and fears are what drive the investment process. Women are skilled at connecting and getting people to talk about what is most meaningful to them, as well as what their fears and concerns are, which makes them excellent financial advisors,” she says.

While the number one cause of chronic stress among adults is finances, she finds that the truth is that when you dig deeper, most people are not concerned just about what they’re investing in, but how their finances can work for them by supporting them and their future plans.

A Focus on Providing Solace During Divorce

Guinan began her career at Smith Barney in New York, focusing on this type of holistic investment planning, which has always been the core of her business. She moved to Wells Fargo Advisors in 2009, where she was able to continue that commitment to ensuring each of her clients has a solid plan driving their investment decisions. “I feel fortunate that I’ve always loved what I do, and what creates that satisfaction is my long-term, meaningful connection with the clients; you almost become family because you’re one of the first phone calls when something exciting happens or when they have a need.”

Over the past several years, Guinan has created a niche practice, with nearly 70 percent of her clients being women in transition – divorce, widowhood or financial changes. She has earned her designation as a Certified Divorce Financial Analyst (CDFA®) and has built a strong rapport with divorce attorneys, mediators, accountants, psychologists and therapists. Most recently, she has teamed up with a prominent attorney in New London, CT, for what they call “Second Saturday” events, where they deliver a presentation aimed at giving advice to these clients as they begin to explore the beginning process of their transition, and have received an excellent response.

“I’ve always wanted to make a difference, and here I am able to work with women going through the most difficult times of their lives and give them hope and a new perspective as they move forward. We aim to offer them clarity around their proposed settlements, confidence by showing them where they stand by illustrating it in their investment plan and a sense of control as they start to rewrite their new chapter.”

Her confidence in exploring this area comes from lessons she has learned over the years including that if you are authentic, you will attract clients with whom you connect. Previously, she had assumed you had to emulate what a man might be like – more subdued. However, as Guinan has transitioned to being her ‘real self,’ she discovered that she is attracting clients with whom she find a good fit.

She advises younger professionals to connect with clients who are aligned with their process and to be selective when onboarding new clients. “I still have a great majority of clients with whom I started my practice, and my assistant and I have noticed that our success has come from working with like-minded clients, where it becomes reciprocal and they want to welcome you inter their inner circle by referring their family and friends. But it’s important to spend time upfront having the ‘fit’ meeting since you can’t be all things to all people,” Guinan says. Not only is the new prospective client interviewing you, you are also interviewing them to see if they are a good fit.

Finding Balance in Circles of Support

One important support system she has found through Wells Fargo Advisors is the annual Women’s Summit that gathers advisors from around the country for collaboration and vision sharing. She went the first year she joined the firm and hasn’t missed one since.

Sylvia obtained the firm’s DELTA designation, which is a high-end practice management coaching program that Wells Fargo offers their advisors. Upon completing the 19 modules with firm trained coaches, Sylvia became fully implemented and attends their annual meeting. She is also in a DELTA peer group she and seven other advisors started to support each other and share best practices. Sylvia said DELTA is by far the best training she has ever received.

Additionally she feels revived being with her three children. Living across the street from the beach, they enjoy being near the water and reveling in the beauty of the sunsets.

The family also enjoys traveling and have been to Puerto Rico, St. Martin, St. Thomas and Cuba, among other locations. She has a tradition when each of her kids turns 15 in which they do a one-on-one trip; so far, she has been to the Bahamas with her son and Bali with one daughter.

She also faithfully practices yoga, which she calls “meditation in motion,” allowing her to clear her head and ‘fill her cup’ so she can be more present when she is with clients, family and friends. “It trains you to release distractions and go with the flow, which helps me be more observant,” Guinan says, adding that she particularly appreciates the practice of ending every session with “Namaste,” which means “the light in me honors the light in you.”

“It’s a beautiful message that I hope I am able to convey in all my relationships, especially in this day and age,” she says.

Investment and Insurance Products: NOT FDIC Insured / NO Bank Guarantee / MAY Lose Value

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Voice of Experience: Margie Archer, Financial Advisor, Wells Fargo Advisors

When Margie Archer attended the Wells Fargo Advisors Women’s Summit the first year she joined the firm, she watched in delight as the Spirit Award winner Marcia Tillotson, a branch manager in Charlotte, brought out her family, including her female partner.

Margie Archer “That just reinforced to me that I was in the right place,” Archer says. “I met her later, and she instilled in me the importance of being authentic.”

Building a Career on Advice—And Finding a Niche Serving LGBTQ+ Needs

Archer began her career at a regional firm and then moved to Smith Barney for 18 years. At that point she decided to move into a firm that she believed was more focused on planning, and found Wells Fargo Advisors to be a good fit, both professionally and personally. “I’ve been here 10 years and hope to stay here for many more,” she says.
A problem solver by nature, Archer joined the business to help people, but she’s learned that her financial background is not enough; it’s also crucial to be a good listener and know the right questions to ask.

“It comes down to knowing your clients and helping them achieve their goals and dreams,” Archer says. For example, with a quarter of her high-net-worth clients identifying as LGBTQ+, she focuses on creating strategies customized to the financial challenges of this underserved segment.

On that note, she worked with Wells Fargo Advisors to develop a certification called Accredited Domestic Partnership Advisor℠ (ADPA®). The firm partnered with the College of Financial Planning® to launch the program, which certified advisors who wanted to work with the community of LGBTQ+ clients to offer advice on topics such as beneficiary designations, trusts and more. While the marriage equality act helped level the playing field, Margie has continued her commitment to offering special guidance to LGBTQ+ clients as many issues specific to this segment persist.
Among the outreach and support, Wells Fargo Advisors offers regional roundtables and summits that allow its financial advisors to connect and share best practices, as well as bring in speakers to update advisors on the legal landscape, family planning or any issue that’s on an LGBTQ+ client’s mind.

“The firm does so much research on this topic, which I am fortunate to have access to, and while I work to understand needs across the board with all my clients, I am in a unique position for this segment, based on this commitment Wells Fargo Advisors has,” Archer says.

She uses her experience to speak at conferences and publish on the issue and has helped create a seminar about what to consider before you say “I do.” And she is passionate about helping financial advisors learn how to better communicate with LGBTQ+ clients.

Promoting Diversity in All Ways

Helping LGBTQ+ clients is not the only area where Archer is involved in diversity. She is excited about what the firm is doing to show that solving for this issue is not a “nice to have,” but a “must have.” And that is true for clients, too; as women are inheriting money in a huge wave, it’s important to see more women in the industry, given that the numbers haven’t changed significantly over two decades. Wells Fargo Advisors has been devoted to being a leader with its NextGen Talent program, which has strong diversity in age, gender and ethnicity. “This speaks volumes to the firm’s commitment,” Archer notes.

She wants young women to understand what an excellent career it can be, and says she wishes she had been more confident early on that women could excel as advisors. “Women want career paths that can be more autonomous, so it’s important to create a way for them to see the way forward,” she says. “There is so much opportunity, and while a financial background can be important, what this job entails is listening, and women shine at that. It also allows you to reap the benefits of flexibility as you juggle other responsibilities,” she notes.

Archer particularly sees doors opening for women as advisors as the field shifts from investment management to investment planning, which she believes makes excellent use of women’s skillsets.

Finding Time for Herself

A former college tennis player, Archer still loves a good match and also plays golf. With two dogs of her own, she says she will rescue any animal on the planet, but believes they rescued her with their unconditional love. She also loves to travel and has a big map in her office where she marks each new destination with a pin. She has an upcoming trip planned to Africa to help build wells which will provide clean water for towns without, which she predicts will be life-changing for herself as well.

Closer to home, Archer finds she gets some of her best ideas from visiting the mountains, hiking and recharging. “The business is rewarding but can be tough, and you’re always on, so you have to take care of yourself.”

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Voice of Experience: Karen Shane, Wells Fargo Advisors

By Cathie Ericson

Karen Shane, a Charlotte, NC-based financial advisor with Wells Fargo Advisors, believes that if you are driven and passionate about your career, the sky’s the limit—no matter the industry.

She concedes that having support is an important component to one’s success. “I always tell my daughter to find what she is passionate about and then work like crazy to rise to the top. You’ll find that you won’t mind working hard if you feel you are doing what you are meant to do,” she adds.

Rising Through the Ranks

Shane started her career in 2004 as a trading assistant on an institutional fixed income desk servicing bonds for large banks. The job entailed sitting at a huge desk with 10 other people, each of them assigned a computer and a phone getting bids on bonds. She earned both experience and her Series 7 license, but after a few years decided to pivot to a client-facing role. She joined AG Edwards as a client associate and through subsequent mergers is now with Wells Fargo Advisors. In 2010 she moved to Charlotte, N.C., with her family where she became the registered associate of her current partner, Susan Brown.

The two women went through a coaching program offered through their firm called DELTA, part of which was envisioning a 10-year goal which led them to the decision to partner –their client ethos and focus on holistic advice complementing each other.

In 2014, the pilot program of Wells Fargo Advisor’s Associate Financial Advisor (AFA) program launched, so Brown encouraged Shane to enroll in the program to transition to a financial advisor role and ultimately create a partnership.

Shane is also proud of the commitment she gave to pursuing her Certified Financial Planner™ designation – having studied at 4 a.m. before her family got up and spending hours at the library on the weekend –encouraged throughout by Brown on their Sunday morning runs.

Finding Opportunities in Wells Fargo Advisors’ Next Generation Talent Program

Right now, Shane is enjoying the challenge of developing more meaningful relationships with clients and finding new ways to build their practice, with a specialization that focuses on female executives. This pivot has helped build her confidence as she has enjoyed making recommendations and seeing her ideas come to fruition.

Shane credits both the AFA program and the support she receives from Brown as helping her develop that confidence. “Most client associates are women, and without the proper support they can feel stuck in that role. The Next Generation Talent Program is very empowering, not just for me, but the many others like me who were looking for a path to transition and enhance their careers.”

She sees the value that comes from women supporting each other, and the game-changing benefits that can arise from mentoring relationships with more seasoned female leaders. Shane looks forward to paying it forward, and is currently helping encourage one of her peers from the AFA class who’s taking the CFP exam.

Outside of work, Shane stays busy with her family – a 13-year-old daughter who’s immersed in the world of theater, both performing and volunteering at the local theater, and a nine-year-old son who plays soccer and golf.

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Voice of Experience: Susan Brown, Wells Fargo Advisors

Susan BrownSusan Brown keeps a quote from Marianne Williamson on her desk that says, “There is nothing enlightened about shrinking so that other people won’t feel insecure around you…. As we let our own light shine, we unconsciously give other people permission to do the same.”

Those words, which have helped Brown grow her team and business at Wells Fargo Advisors (WFA), remind her that women must be bolder than they might have been conditioned and pass it on to others.  “We need to learn our own value and expertise—and speak to ourselves just like our best friend would,” she advises.

Building Her Business, Helping Others Build Their Wealth

As Brown puts it, she “fell” into the career she loves 35 years ago, when she was working in Hilton Head, S.C., and married a manager at her current company, which meant she ultimately had to find another job. At her side gig teaching aerobics, a class member suggested she interview at Prudential Securities—where she was quickly hired.From there, Brown transferred to Charlotte, N.C., as a client associate for the firm. Her next move was to transition to a financial advisor role, where she spent eight years in a positive mentoring relationship with a senior financial advisor. Prudential Securities was acquired by Wachovia Securities and then Wells Fargo Advisors—where Brown is now a financial advisor, managing a $170 million-AUM practice. She’s proud to oversee an all-female, multi-generational team of four, which includes her partner, Karen Shane, once Brown’s client associate. Both participated in Wells Fargo Advisors’ DELTA Program, an intensive coaching and consulting process based on proven business development and practice management strategies—and realized how well they work together.

In addition to building and developing her team, Brown acknowledges her proudest professional achievement as being able to keep 100 percent of her clients in the market during the 2008 collapse. “There are only so many ways to tell people to hang in there, but they listened, and I’m pleased to say that they were all able to recover.”

Brown’s team remains focused on its mantra of “women helping women,” and is working to attract additional female corporate executives as clients. “This is what we’re passionate about, and we’ve had proven success in this space over the years,” she says.

A Program that Helps Women Grow

Brown advises women to be patient with themselves as they hone their skills, something that she feels is reinforced through Wells Fargo Advisors’ Next Generation Talent Program—of which she encouraged Shane to participate as she progressed from client associate to financial advisor.

The innovative program, which includes training and mentoring as well as a salary throughout the program before transitioning to base plus commission, has an 80 percent success rate. In contrast, Wall Street’s traditional sink-or-swim training programs garner only about a 20 percent success rate. “Being a client associate used to be a place where you got stuck,” Brown says.  “However, WFA’s program provided Karen with the training, support and development to become a financial advisor—and I gained a partner and an eventual successor for my practice in the process.”

It’s also a win for the firm, as the program yields confident and educated advisors for the next generation, as well as clients who will be served by them. Brown hadn’t realized her clients were worried about her eventual retirement until she introduced her new, younger partner, and they expressed their relief in knowing there was a great succession plan in place.

“My clients’ concern about my succession plan is simply because the relationships we’ve built are so personal—some of them already stretching to a fourth generation,” she says. “We understand their challenges and family dynamics and these deep relationships are invaluable.” In fact, she finds that her work and social life are almost inextricable. “If you love what you do, it doesn’t feel like work,” she says, adding that most of her travel and exercise groups include many of her clients.

She is also imparting the importance of relationship-building to her 28-year-old daughter, Anna Berger, who joined her team four years ago. Anna graduated from the University of South Carolina with degrees in finance and marketing and had started her career in New York, when she told her mom she wanted to move back to Charlotte. Anna has her Chartered Retirement Planning Counselor designation and focuses on client review preparation, trading, social media and other duties but has plans to participate in WFA’s Next Generation Talent Program, as well. In 2017, Kelly Walker joined Brown’s team as a practice manager and handles scheduling appointments, managing the team calendar as well as coordinating client events.  She is also working on obtaining her securities licenses.  “Kelly is extraordinary at running the team and making sure everyone is executing on a daily basis. She’s a star,” adds Brown.

“I was taught that I’d be recognized for hard work and merit, yet I’m telling my daughter that while hard work is important—it’s not enough. I tell her that she has to be bold and go after what she wants because no one is going to just serve it to her,” says Brown. “However, I believe that if you’re passionate about your career, like I am, everything else will naturally fall into place.”

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Voice of Experience: Diane Gabriel, Wells Fargo Advisors

Diane Gabriel“Say yes,” recommends Wells Fargo Advisors’ Diane Gabriel.

“There will be lots of risks and challenges, but embracing them brings opportunities and rewards.”

She finds that women tend to be more risk adverse and turn down opportunities because they don’t think they’re ready for them, but that can be counterproductive. “If you turn something down, you might not get the chance again.”

In fact, one of her favorite sayings is “Leap, and the net will appear.”

Words she lives by herself, based on her career trajectory.

Succeeding as a Woman in a Man’s World

Gabriel launched her career in 1982 – a time when only 10 percent of advisors were female – as a 21-year-old only female advisor at a branch full of men. Having grown up with older brothers and a supportive family, she was undaunted by the male-dominated, competitive environment, and in fact, thrived.

She became the company’s youngest officer at age 25 and then was asked to open a branch at 26. They sold the branch to a predecessor firm to her current organization, and she continued as a producing branch manager. Based on her success, she was tapped to help launch the firm’s independent broker-dealer. From there, she managed the online brokerage channel, and their phone-based advisor teams.

Seeing the Opportunities in the Next Generation

In 2017 Gabriel was asked to lead Wells Fargo Advisors’ Next Generation Talent Program, overseeing four financial advisor programs and one branch manager leadership program.

Being part of this groundbreaking effort is the professional achievement she is most proud of so far, parlaying her passion into having a hand in attracting almost 1,000 talented financial advisors to the brokerage industry.

“Leading our efforts across the Next Gen advisor and manager programs means ensuring that we are truly changing the face of the financial advisor workforce and ensuring its diversity,” she says. She is proud that today the program is about 40 percent “diverse,” not only in ethnicity and gender, but encompassing different ages, abilities and experiences.

The reason the program has been able to attract such a diverse group is because it takes an industry standard – a variable based compensation model — and modifies it to allow for a longer runway with salary and bonus-based compensation, while advisors learn about the industry. That, combined with the program philosophy of teaming and mentoring, has resulted in an overwhelming 82 percent retention rate.

“Because we eliminated the sink-or-swim mentality the industry embraced for so many years, our program is encouraging a wider swath of those who can bring a myriad of advice and viewpoints to clients,” Gabriel says. “It also allows us to address client needs too; for example, it will allow our team to nurture the next generation of clients, as surveys have found that an overwhelming number of children of existing clients prefer a financial advisor closer to their age.”

It also allows the transfer of clients from seasoned advisors whose book of business has grown too large to adequately service them to a newer advisor with more capacity for developing the relationships needed for ongoing success.

In addition, the firm continues to expand its use of technology. “It enhances how we interact with clients and specifically attracts that younger generation who wants to work with us in a different way.” And by bringing in younger advisors, the firm have the chance to reverse-mentor the more mature advisors and help them embrace this technology too, she notes.

Attracting younger advisors is a key goal of the program, and Gabriel says outreach to the next generation must start early. She has recently started the Community Champion program as a new means to create and maintain a pipeline of talented and diverse prospects for the Next Generation Talent roles. This program encourages financial advisors and leaders to engage with diverse organizations in their communities in an effort to educate diverse job seekers about Next Gen talent opportunities.

Although the industry has changed, it is still largely male-dominated, and women who are going to succeed have to be ready to stand shoulder to shoulder in an environment of men. However, Gabriel adds, “Studies show that the majority of women have said they would prefer to work with a female advisor so gender could be advantageous in this instance.”

Gabriel recommends finding mentors of both genders, identifying professionals you admire, creating your own “board of advisors” and then spending time with them to help build the qualities and standards you want to emulate.

Additional Programs Focused on Women’s Needs

In adding to the Next Generation Talent efforts, Gabriel has been active with Wells Fargo Advisor’s multiple programs designed to reach women. Eleven years ago, she started and has since served as co-chair of the National Women’s Summit, where between 300 and 500 top female financial advisors and managers from around the country are invited for personal and professional development. It’s a breath of fresh air for many of the women who are the only females in their office, yet male “allies” are also invited to the event.

She also helps to spearhead the firm’s Best Practice Forum where its leaders visit 10 -12 markets annually for all-day events for local advisors and managers, along with clients and prospects, that feature meaningful presentations and provides other networking opportunities.

Another program is the Women’s Business Exchange, which consists of monthly phone calls in which female team members share about a variety of topics and best practices.

And finally, Gabriel is also involved in the Women’s Team Member Network, which features speakers from across Wells Fargo’s enterprise and also includes mentoring and community service activities.

Outside of work, Gabriel continues to share her passion for the industry by acting as an executive sponsor of a program at Harris-Stowe State University, a historically black college in St. Louis with mostly first-generation students who may not have had exposure to job searching and interview skills. “I help students with everything from formatting a resume to cultivating a firm handshake,” she says. “If we want a more diverse and younger generation to join the industry, we have to help them be prepared.”

A passionate animal lover, she also spends time at shelters helping get pets ready for adoption.

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