Tag Archive for: Voices of Experience

Voice of Experience: Olwyn Alexander, Partner, Investment Management, PwC Ireland

Olwyn Alexander“As you move through your career, you realize the importance of networks and relationships,” says Dublin based Olwyn Alexander, who leads PwC’s EMEA Alternative Investments group. “It becomes easier and more natural as you get more specialized in your industry, but it would be such a career boost if as a younger recruit, you could make it a priority to meet new people and invest in those relationships.”

After earning her Bachelor of Commerce and Master’s in Accounting at University College Dublin, Alexander began her international career at PwC with a quick start. “On a Wednesday they asked if I’d be interested in leaving for Dallas for six months on the upcoming Saturday,” she recalls, knowing that it would provide unparalleled experience.

She subsequently worked out of Boston during a particularly busy season; returned to Dublin; and went to New York City with her fiancé for a planned 18-month engagement that became four years.

While there, she specialized in hedge funds and private equity, a role that set foundations for her future. She enjoyed the challenging work, as well as the opportunity to collaborate with great peers and partners and oversee many projects in the Caribbean, where they would work hard and then scuba dive on a Saturday.

When she returned to PwC Ireland, she realized that her experience was very valuable: The United States was ahead of Europe at the time in this industry, so what was her standard experience was ground breaking back in Europe. Since the industry was just emerging in the U.K., much of her role was developing and marketing the practice, which paved the way for her to become a partner in 2004.

Investing in Her Career To Keep Up With Change

Other moves she made have strengthened her expertise in the area. She earned her Chartered Financial Analyst designation in 2003 which she found to be an important investment in her career because it bolstered her credentials for target clients, such as hedge fund managers. She also became involved in an international trade association for alternative assets and co-authored a global guide to hedge fund valuation in 2005, prior to the crisis that was revised and reissued in 2012. She also sat on a working group on valuation for The International Organization of Securities Commissions (IOSCO) as an expert post crisis.

Being asked to be part of an expert working group for IOSCO and her election to the Alternative Investment Management Association’s Global Board were thrilling professional achievements for Alexander, as has been her work winning new clients and expanding the business. As an example, she cites a client where they were just able to secure substantial new projects as a result of the strong relationship and good work they’ve delivered since 2005. “It’s very rewarding when that’s acknowledged,” she says.

Looking forward she knows the industry will continue to have exciting developments, with asset management moving center stage amid increased efforts to get private money into investments. While the United States is a more developed market in this area, in Europe and Asia funding remains heavily weighted toward banks as the traditional source of funding but with new, tighter controls on bank lending, asset management is playing a larger funding role as an alternative way to raise money. “It’s very exciting to see the changes in our industry with lots of deals around property and private equity. Rather than just investments in stocks and bonds, we are seeing investments in real projects and businesses where we can see the capital go to work.”

In addition, she is excited to see the growth in digital and fintech investments that are being developed at an unbelievable pace of change.

Succeeding Among Limited Diversity

She says that the industry is still heavily male-dominated, so it’s important for women to rise above it and not allow that to be intimidating. One area where she sees that young women need to be mindful when working among men is not to second guess themselves. “If there’s a big job, men will say, ‘This is why I should have it,’ while women will worry if they can do it. You have to have confidence in your own abilities so you don’t preclude yourself from something that could be interesting and challenging.”

Alexander cites the need to raise awareness around the “He for She” initiative, which opens the discussion and encourages people to consider their own personal bias and whether they are being fair with opportunities. But she sees that gender diversity is just one area that needs support. “We have to consider gender, culture, nationality and age because everyone brings different perspectives,” she says, adding that the speed of development means that it’s more important than ever to know what younger people are thinking and doing.

Family Makes the Difference

Alexander tries to make the most of her personal time with her two daughters, ages 7 and 4 and her “amazingly supportive husband who reassures me in those doubting moments.” For her own relaxation, she’s an avid horse-woman and regularly competes in dressage and show jumping events. “It’s important to have a commitment to something non-work related to ensure you enforce your own work-life balance.

By Cathie Ericson

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Voice Of Experience: Carol Johnson, Senior Vice President, Global Consumer Technology, Citi

Getting Comfortable With Discomfort
 
Carol Johnson, CitiWomen can have a tendency to stay in their comfort zone for too long, says Carol Johnson, Senior Vice President, Global Consumer Technology, at Citi. “Along the way I was fortunate to have people who encouraged me to explore new roles, which was pivotal to my success. It’s tempting to stay where you know your role well, but you can have more impact on a higher plain by leveraging what you know and bringing it to a new platform.” In fact, Johnson says that one of the keys to success is to take the next step in your career before you think you’re ready, which requires adapting to operating in an uncomfortable zone at any stage of your career.
 
And those moves outside her comfort zone are precisely what’s helped Johnson ascend the ladder.Her first position as a computer programmer piqued her interest in the field, spurring her to continue her academic pursuits at night in computer engineering. That led to an IT role at a regional bank, where she held various positions from developer to systems analyst, and eventually worked into a technical team manager role. When the bank was acquired and went through organizational changes, she chose to view it as an opportunity, rather than a setback. “That role had set me up for career success: I had learned new technology, increased my professional network and had advanced into a role as a manager,” she says.
 
Moving Up Through the Ranks
 
A management stint at another bank followed, and then she was contacted by an individual  from a leadership network she was part of, who had moved to Citi and offered her a new challenge there as a program manager to help replatform Citi’s credit processing on the consumer side. The challenge of reengineering the system rounded out many of Johnson’s skills, and led to another similar opportunity but on a much larger scale: replatforming the customer service desktop system for North America Cards.
 
This new role led to the professional achievement she is most proud of so far – playing a leadership role contributing to the system from code to deployment. “I am very proud that the system is still used all over the world and gave me the opportunity to shine in a stretch role.”
 
Her next move was back as an individual contributor as chief of staff, where she was able to expand her network with other leaders and into various other lines of business. This valuable experience led to another program management role, followed by a senior development leadership role. “Every day I’m challenged,” she says, working on transformative projects where no one has a concrete answer. “You partner with people inside and outside the organization to gain knowledge and best practices.”
 
At present, one area of particular interest for her is incorporating aspects of behavioral science into operating models, which before were rooted in process, software development and life cycles and now have evolved to include team dynamics as well as more robust information that helps to understand customers and their buying trends. “Today, product development is customer feedback-driven. You watch Twitter to see which features they like, and adapt to take that into account,” Johnson says. “It’s so different from the past, where we laid out defined requirements and drove development to get there.” She sees this model translate to team organization as well, where you can see the benefits of people working together rather than in siloes.
 
 
Network and Pivot to Move Up
 
Reflecting on her career, Johnson says she wishes she had worked earlier to expand her network to colleagues in more senior roles. “It wasn’t until late in my career that it was demystified – senior-level professionals seem to know everything, but when you get to know them, you recognize that they are puzzled by things as well. They just have developed techniques to help them with making decisions and involving subject matter experts where appropriate.”
 
She has seen that by extending your network outside your immediate management stream or area of expertise, you gain access to a wider range of people from whom you’ll receive mentoring and sponsorship, which helps you feel more at home when you take those risks.
 

One of these networking opportunities has come to Johnson through her membership in Citi’s Women’s Network. “This program has helped me expand my network of women leaders at all levels of the organization and learn that they too were challenged by what I’ve faced. Hearing their stories can be so helpful.”

 

In addition, she is active in the Women in Technology initiative that Citi launched in 2013 to encourage more girls in junior high and high schools to consider the many opportunities that exist in the tech field. “I have a passion for this as I wish there had been something similar when I was that age.”
 
Recharging Outside Work
 
Though Johnson says she didn’t consider herself an athlete in high school, she took up running five years ago and finished her first marathon three years ago. “It’s not only a wonderful release, but it has helped me see that although I’m not an expert, I can conquer it.”
 
With a diverse and rich friend and family network, she feels grounded and reinvigorated by spending time with them. “I encourage young women to not compartmentalize their lives but look at their family as partners in their career. They are invested in your success as well, and you can find a lot of support and insight you didn’t even know was there.”
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Voice of Experience: Hilary Packer, Managing Director, Goldman Sachs

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Hilary PackerHilary Packer has found that many women believe they need a five- or 10-year career plan, but she is proof that there’s another way: her career has worked out well even though she didn’t plan each step along the way. “You have to know yourself and whether you want to stay with what you’re doing or try something new.”

After studying computer science at the University of Michigan, Packer earned her graduate degree and then began her career in financial services – celebrating 20 years in the field and 10 years at Goldman Sachs this August.

Though she spent her 10 years prior to Goldman Sachs at three different firms, it was primarily with the same team which moved firms as a unit. During those years she specialized in front office trading systems for equities and built excellent relationships with her two previous managers. “We are friends to this day, and they were great for my career, offering me amazing opportunities. But I realized they were championing me for less technical client-facing roles because I work well in that high-pressure, fast-paced environment, and at the time I wanted to alter my path and manage a development team.”

She decided to send her resume to Goldman Sachs for that type of job, and realized it was the perfect fit.

“I loved being on the trading floor in the thick of it,” she says of her first positions at Goldman Sachs, working with trading systems and equities technology. She spent the next seven years in different roles within equities technology, including swaps trading, electronic trading, client-facing work and order management.

Packer says she then put her hand up to try something different than equities technology and was told she would be great at asset management technology – she took the plunge and found the buy-side to be a fascinating change.

Forging A New Path through Technology

After learning that role, she was ready for something radically different, and that’s when she moved into her current role in social and collaboration technology, building platforms that are both traditional and innovative.

“It’s an exciting opportunity to be really connected with what’s going on in the world of social media and how we can apply it internally.”

For example, she has worked on an internal blogging platform that just celebrated its two-year anniversary, and she was proud to take a moment to see how many people had been connected through it and how many posts had been shared. “It really has elevated the power of the crowd within Goldman Sachs; we have so much knowledge to share that makes people more productive and efficient. This makes it easier to focus on the value add that Goldman offers, rather than spending time finding information.”

Packer says that at its roots, Goldman is a tech company so it’s exciting to see the rate of change going on and help people learn the best way to apply the innovations. Packer helps oversee hackathons, which Goldman Sachs holds both internally and on campuses as a recruitment tool. “It attracts people who love programming, and the exciting part is that you don’t know where the people who take part will come from — they might be English majors who built an app on their phone.”

In fact, she encourages those who might be interested in entering the field to just take the plunge. “Don’t be afraid, because technology is as much art as it is science. Some women get scared off by the concept of it, but it’s so rewarding. When people say, ‘That must be really hard,’ I look at what they’re doing, whether they’re a teacher or lawyer or something else and think, ‘Well, that’s also hard.’ It’s all about taking the time to learn, and then you can do anything.”

Women Supporting Women

Packer hasn’t felt she has experienced barriers because she’s a woman, but she would add that at certain points in her career she wished there were more women in the field.

During her masters of software engineering program at Carnegie Mellon, for example, she was the only woman among the 15 full-time participants. “Prior to joining Goldman, I had never had a woman manager.At Goldman, I’ve had a tremendous opportunity to work with smart, technical women at all levels.While the number of women in the field is getting better, there is work to be done.”

That’s why she works to help women connect by creating communities of women in technology across the company. She found that while she might be one of only a few women in her specific group, three rows away there may be more women in another team, so she has worked to help create those bigger communities.

And, it’s why one of the achievements she’s most proud of is her role as co-head of the Women in Tech network in the Americas. “I feel really grateful, and it is such an honor to be asked to lead it,” she says, adding that she’s always benefited from women who have acted as role models, mentors and sponsors.

“Along the way there have been a number of colleagues who really did amazing things for me, helping me and putting my name in the hat for opportunities. They did it because it was the right thing to do, and now I’m in the positon to do the same for other women.”

Giving Back Through Women in Technology

One aspect of the Women in Technology (WIT) network Packer enjoys the most is its partnerships with external organizations.Through the Anita Borg Institute, they are one of the sponsors of a conference called Grace Hopper Celebration for Women in Computing, expected to attract 12,000 attendees.

They also work with Girls Who Code: Goldman just completed its third year of sponsoring the Summer Immersion Program, where 40 high school girls were in the office for seven weeks learning to code. “We looked at their final projects at the graduation and talked to them about career paths. They are smart and energetic, and I have no doubt that I’ll be working for them really soon,” Packer says.

A third program she champions is called Geek Speak, where they focus on helping women present on technical topics in a credible, thoughtful way. “Public speaking is hard in the first place, but hitting the right level of technical detail adds another challenge,” she says. The group focuses on a select group of women, by offering them mentors and providing coaching. Members prepare a presentation to give before a friendly group of senior leaders who then give them real-time feedback.

She says of the women she’s met through her career that they have built an amazing support network. “When we spend time together, I always walk away feeling it was time well spent – that I gained a different perspective or solved a problem.”

The Travel Bug

Outside of work, Packer spends every spare moment she can traveling. “People are always asking where I’m going next,” she says. Traveling also allows her to mix in her other hobby, photography. Among the places she’s been on her trips that have spanned six continents are a cruise to Greece, three safaris, Botswana and the Great Wall of China. Her favorite places to visit? “Those with no cell service,” Packer says with a laugh.

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Voice of Experience: Heidi Stam, Managing Director and General Counsel, Vanguard Group

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Heidi Stam“Choose something that you love because if you love what you do, work hard and learn as much as you can, everything else will come.”

Directly out of law school Heidi Stam took the law firm route as was suggested, working for a large firm and then a boutique firm. She realized litigation didn’t resonate so she switched to deal work, which she describes as the antithesis of litigation. “I loved helping two parties build a solution together,” she says.

After having her first child, though, she started debating her options and found out that the SEC was looking for lawyers. With her experience in corporate deal work, she believed it could be a good fit until she learned they were offering a position in the investment management division. Unfamiliar with that vein, she turned it down – and was surprised when two days later one of the interviewers called her and expressed their disappointment that she had passed. They offered a chance for her to come back and talk to attorneys and get a feel for the work; so instead of a day of interviews, she had two attorneys at her disposal to learn more about the role, which she eventually accepted.

“It was the best thing I’ve ever done,” she said, ultimately spending 10 years in five different positions at the SEC, which eventually led to her role at Vanguard. “You never know what will present itself to you, and being open minded and flexible can help your career.”

A Company on the “Vanguard”

When Vanguard’s CEO contacted her, she said she was particularly interested because of her high regard for the company: In her role at the SEC she had had the opportunity to see all the investment management firms and mutual fund companies in the country.

“I knew Vanguard was a special company with top-notch leadership and terrific values; it was a risk worth taking to leave Washington and join them.” She joined as head of securities regulation in 1997, and became general counsel in 2005, joining the senior executive team.

The firm has been expanding internationally and so the legal and compliance function has been growing simultaneously. Part of her role will be to build that function for the next decade, which involves working globally in different cultures and countries and through different legal systems and compliance regulations.

“We’ve embraced the challenge because we’re excited about the opportunity. Seeing the team collaborate on this work makes for a rich and exciting experience,” she said.

Other industry developments that she will help oversee include the growth of Vanguard Personal Advisor Services in which Vanguard is offering a hybrid model of a professional advisor paired with an online experience that they believe offers a superior approach at a very low cost. The service recently launched after two years of preparation and Stam believes that it’s a model that will work for investors at all stages of life. “Our mission is to offer the best chance for investment success and we think this program will deliver that. “

For Stam, the achievement she is most proud of is her ability to teach others as she grows her team. “When I look back on my career, what’s most satisfying is the ability to have touched all those people along the way. Hopefully they feel they learned something, or I put them in a better position to lead or otherwise progress.”

That achievement underscores her philosophy that a great team dynamic produces superior results. “Understanding your role within a team and what you can do to help create a strong team environment is very important as you move through your career.”

Increasing Women in Leadership Positions

Stam says that her industry seems to attract a higher representation of men than women and that creates its own challenge: women should not be daunted by the current numbers. To that end, she says she is privileged to be one of the founding members of Vanguard’s Women’s Initiative for Leadership Success (WILS), which was started seven years ago.

The WILS organization is designed to support the women at Vanguard and create an environment that fosters development and encourages women in their leadership abilities.

So far she says there has been great success, with more than 4,000 members and an increase in internal promotions as more women pursue senior leadership roles. “We’ve helped women at Vanguard see what they can do, and now we’re focusing s on external hires.”

As Stam points out, the funnel doesn’t have a high representation of women, but the company is committed to patient hiring because they know the benefits that women in senior roles offer.

Although the firm has an equal overall representation of women and men, she said that their goal is to make sure there is similar diversity in senior leadership roles. “It’s been a personal pleasure to see the number of women role models increase,” she said.

On the home front, Stam has a “wonderful husband,” and four adult children.

“The last one was a two-fer” she says, indicating her 21-year-old twin girls, as well as a son who is 26 and a daughter, 28. “I wouldn’t change a single thing.”

By Cathie Ericson

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Voice of Experience: Reena Agrawal Sahni, Partner, Shearman & Sterling LLP

Reena Agrawal Sahni“I don’t like to give advice because I believe that we each find our own path in life, but I do try to lead by example,” says Reena Agrawal Sahni, a partner at Shearman & Sterling and head of the firm’s US Bank Regulatory practice. “And that is important to me because I have learned from watching the examples set by others.”

As early as her first job after law school, clerking for Judge Jon O. Newman of the U.S. Court of Appeals for the Second Circuit, Sahni found such a mentor and exemplar. “Working with someone of that caliber who was excellent at everything he did, but did it with ease, grace and good humor, gave me a model for how I wanted to conduct myself professionally,” she recalls.
After the clerkship, Sahni spent several years in private practice, gaining experience in a variety of corporate practices, such as bankruptcy, capital markets, M&A, internal investigations, and bank regulatory issues, and in the latter found a niche that was especially fascinating. “I found that the bank regulatory practice was the perfect mix of transactional, academic, and advisory work. It never gets boring because it is so client focused. It is all about the clients’ needs regardless of where that takes you,” she says.

Sahni then spent two years at the U.S. Securities and Exchange Commission in New York, where she led investigations into securities fraud. She says moving from private practice to the government was especially gratifying, where again she was fortunate to benefit from the example of hard work in the service of the public interest set by her colleagues at the agency.

Expertise in Demand

That experience was cut short when the financial crisis hit in 2008. The financial regulatory landscape changed dramatically, and with her bank regulatory expertise much in demand, she returned to firm work, focusing on Dodd-Frank-related developments.
In August 2014, she joined Shearman & Sterling as a partner in the Financial Institutions Advisory & Financial Regulatory practice. Much of her work is with foreign clients who are dealing with U.S. regulations, an aspect of the work that she finds endlessly interesting. “We are really helping clients solve problems and accomplish their business objectives in a heightened regulatory environment,” she explains. “The industry as a whole has been undergoing a seismic shift in regulation and supervision, and it is an exciting time to be practicing in this area. Significant policy questions about what the regulatory framework should look like are still being debated. I feel fortunate to be a part of that debate.”

Reflections on Women in the Legal Field

Reflecting on her career, Sahni says that she wishes she had appreciated how much value she was bringing to clients by working hard and being creative, even in her early years. “As a junior associate, there can be a tendency to underestimate your contributions, especially when you’re working with so many experienced people,” she says. She encourages others to realize their worth and the significant value they bring to the table.
Sahni advises women entering the industry to seek outpeople who they admire and on whom they’d like to pattern their careers. “Be bold and learn from their experiences,” she says. “They’ll be willing to talk to young lawyers about how they progressed, and even though everyone figures out on their own what works for them, you can learn a lot by inquiring about the paths others have taken.”

She herself has learned a lot from the women she considers her mentors and peers, noting, “I’m constantly inspired by the way that the women I meet manage their careers.”
Though relatively new to Shearman & Sterling, she has been impressed with the level of commitment that the firm has to women and diversity in general. She’s currently involved with the women partners’ group, where they share best practices for how to connect with clients in different ways.

Having a one-year-old and a five-year-old at home doesn’t leave Sahni much time for hobbies, but she tries to balance her passion for her work with time with her family. “I was concerned on our last family vacation when our five-year-old wanted to stay up late writing my work emails for me,” she says, laughing. “But I was proud of the example my husband and I are trying to set for her and her sister to work hard and accomplish your goals.”

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Voice of Experience: Leann Balbona, Managing Director, Tax – Global Mobility Services, KPMG

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5033967967One of the best ways to enhance your career, according to KPMG’s Leann Balbona, is to speak up. “It’s important not only to demonstrate you can do a good job, but you have to tell people, too. Managers can’t read your mind, so you have to let them know what you’re interested in for the next step in your career progression,” she said, adding that otherwise, they might not know if you are ready or willing to move to a position that might be a perfect fit. “Tell them that if they see an opportunity for x or y, you’d like to be kept in mind.”

That has been key to the ascension Balbona has achieved in her career, which she describes as both interesting and rewarding. Currently a Managing Director with KPMG’s equity tax practice, she has traveled around the world and worked in five different countries on projects. “The ability to be creative has always been important to me because of my natural curiosity so it’s been wonderful to have had so many opportunities.”

One of those opportunities that helped shape her career was being asked 15 years ago to be a team lead on an important IT projectto help build a web application from the ground up. Web technology was just emerging, and this role offered the chance to learn more about using this new technology to automate international tax processes and assignment management. After developing the application, she was able to spend three years on the road, traveling throughout Asia, Europe and North America to meet with corporate clients and discuss how they could use it to enhance their businesses and better manage mobile employee populations. To this day, some of KPMG’s largest clients, as well as the internal KPMG teams, use this technology to manage their mobility programs and deliver services.

Now, as Balbona is one of the leaders in the rapidly growing Global Incentive Compensation Services, a business in KPMG’s Global Mobility Services Tax practice, she finds it particularly rewarding to build a team, create efficient processes and deliver a service offering that truly helps clients become more tax compliant in delivery of equity awards to their employees around the world.

A great way to give back is to serve on boards.Balbona has served as a leader of KPMG’s New York office’s Network of Women for five years. This leadership experience with one of the firm’s largest offices helped position her for her current role as a board member of the Global Equity Organization (GEO), a non-profit trade organization.In this position, she helps guide the organization, which serves the equity industry from an educational and trade perspective on best practices and industry trends. “The current regulatory pressure and enhanced emphasis on corporate governance means that companies must be ever vigilant and focused on mitigating risk, especially since the mobile workforce can create unintended liabilities and multiple tax obligations. It’s more important than ever to proactively address and properly report tax obligations in an efficient manner to avoid unplanned costs for the company,” she says.

Advice for Early Careerists

Balbona’s experience underscores that “Big Four” firms are a great place to start and build a career, with their emphasis on a strong foundation in accounting, tax and advisory with a focus on both classroom and on-the -job training and advancement. There’s also a high potential for challenging and unique assignments including international assignments or projects, which are important opportunities to take advantage of early in a career. “The skills you learn at a Big Four firm will pay dividends throughout your career.”

She also believes that while mentors are important, sponsors play an even more vital role as you move up the chain. “I can’t emphasize the impact of having someone watching out for you, offering opportunities and championing you when you are not in the room.”

Building a strong network is key and it doesn’t happen without effort. Balbona urges professionals to build personal contacts by getting out of the office for lunch, coffee or networking events. “Others are more willing to help you if they know you on a personal level,” she says.

A Progressive Work Force

Over the years, Balbona has seen an evolution in policies and perspective that has increasingly led to the retention of high-performing men and women. She has seen that achieving work/life balance is increasingly important to all professionals. “Here in the 21st century, where technology has allowed so much more flexibility in our industry for alternative work arrangements, such as working remotely, I don’t feel as though there are gender-based issues.”

Despite these advances, Balbona sees the value of women’s networks after spending five years leading the chapter in the New York office. “It was a great way to give back to the organization and mentor our women professionals while developing programs to help them become better leaders,” she said, adding that she was able to meet people she otherwise wouldn’t have met, who have served important roles over the course of her career.

While there, she helped pilot and roll out a program that is already having an impact on retention. Intended to help younger professionals manage their career and life choices, it provides a framework for evaluating their progress and then setting actionable goals and priorities.

She also recently completed a one-year program at the Executive Leadership Institute for senior women, which was led by an external coaching firm and attended by both KPMG partners and managing directors, as well as those from equivalent levels from other companies. She found that mix provided an interesting perspective and the skills she learned have already enhanced her leadership.

At Home and Around the World

Close to home, Balbona supports Harlem RBI and YWCA and enjoys walking her dog in Central Park. She also loves traveling with her husband and meeting people in other cultures around the world. “Journeys come in all shapes and sizes, and you can learn from all of them, whether you’re at home or abroad.”

By Cathie Ericson

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Voice of Experience: Alaina Percival, CEO, Women Who Code

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Alaina Percival“When you see someone doing a great job, applaud her,” advises Alaina Percival, the CEO of Women Who Code. “It’s more difficult for women to talk about their career successes, but if you don’t, no one will know to recruit you, ask you to speak at their conference or invite you to be on their board. Being able to publicly discuss your career success is crucial to advancement.”

Percival knows from experience the importance of shining a light on your strengths. She began her career in the footwear industry with a job at Puma running their niche products division, which included collaborating with designers and overseeing any major projects that weren’t shoe related.

While there, she learned an important skill – having to secure deliverables from people who were far senior to her in the organization. That dynamic meant that she couldn’t tell them what to do, so she had to figure out how to make them want to do it. “It was a skill that has translated well to my current role, since Women who Code is a volunteer-driven organization,” Percival says. “We can’t tell people what they have to do, we have to inspire them to want to work toward its missions.”

After Puma, she decided to return to school to earn her MBA and then went to a small women’s performance shoe company as corporate brand manager for women-specific volleyball and basketball shoes. Her major challenge there was helping the niche company compete with brands like Nike, only without their resources.

From Footwear to Tech

Eventually, she decided to move on from footwear, and begin to consider cities where she’d like to live. She chose San Francisco because of its many opportunities in the tech industry. “It was a struggle because I’d always worked with footwear, but I felt like I needed to switch gears and start over and find my path.”

She started consulting with tech companies and then became engulfed with Women Who Code, just as it was getting started. After teaching herself how to code, she began organizing events and finding sponsors; she found that her background in community development lent itself well to scaling and it became a passion project for her. At the time, she was working for a startup, and then when it got acquired by Yahoo, it provide the opportunity to bring Women Who Code into her next day job, where she was running the charitable arm of Riviera Partners.

“I was working with a lot of engineering executives, but fewer than 5 percent of them were women. I saw the experiences and opportunities they had and started bringing those into Women Who Code’s programs. That is where Women Who Code’s mission of inspiring women excel in their careers was formed and how I knew we could make a difference.”

Within a few months, she had filed for non-profit status and a trademark and built out a budget, and then realized that in nights and weekends, she was essentially running a huge organization that deserved the opportunity to shine. She decided to leave her day job and focus exclusively on Women Who Code.

Making a Difference Through Women Who Code

And that is the achievement she is most proud of so far: the impact Women Who Code is having on the careers of its leaders in the tech industry – their careers are ascending with awards, board appointments, press mentions and invitations to speak at conferences.

“The most exciting part is that the Women Who Code leaders whom we are helping empower are women who are dedicated to seeing other women excel. Their influence will impact the industry exponentially,” Percival says.

Looking at the industry as a whole, she sees that Women Who Code holds an important role in the landscape: already, they are seeing the benefits of reaching out to women and girls to showcase technology careers. Although they have made huge strides in attracting talented women to the field, they are still leaving at too high of a rate. “The conversation now needs to be about creating a better place for women in the industry and helping them navigate their career path. When women do enter the industry, there are not enough role models and they don’t see women well represented at the individual contributor level.”

The group has a weekly publication called Code Review that highlights everyday career successes of women – whether they have won an award, landed a new job or promotion or launched a new product. “We want to champion these women and create the feeling that it’s normal to share your successes, since it can be harder for women.”

Advice for Young Women: Code

According to Percival, all industries are becoming “technology industries,” whether it’s finance or footwear, so increasingly future executives will be those who have a background and understanding of technology. She herself wishes she had learned to code earlier and she urges women to learn the basics, by even taking one coding class. “In areas where women are underrepresented, the issue will only be exacerbated as we see top jobs going to those with a background in tech. It is essential they learn skills like coding as early as possible.”

In addition, she advises women to always set goals, whether they are clear on what they want to do or not. “Lay out that goal and work toward it; you can always change your mind later,” she says. And she underscores the importance of building a network authentically. “Approaching networking as relationship building is key, because then those people become more than just contacts: they become friends and your allies whether you need help in two weeks or two years.”

How Companies Can Win In the Talent Quest

She also believes that companies have a responsibility in the drive to bring more women into the field, and she advises them to really spend time thinking through how they can attract and retain women.

One key area is to make sure they are paying women fairly. She recommends companies analyze salaries and make changes if there are discrepancies that are gender-related. “If there’s an across-the-board percentage of people getting paid less, it’s expensive not to balance that out,” she says. Otherwise, companies will lose out on the women in the last 15 years of their career when they can provide the most value to the company and act as role models and mentors.

“You can’t afford to lose them when they’re the most experienced.”

By Cathie Ericson

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Voice of Experience: Leah Guggenheimer, Director at Burford Capital

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Leah Guggenheimer“You can always recover from being wrong if you have enough of a track record of overall success, but you can’t recover from no track record at all,” says Leah Guggenheimer, a director at Burford Capital. She recommends that professionals get outside of their heads and jump into discussions, believing that if you do it often enough, you’ll have enough opportunities to be right that it won’t matter if you miss occasionally.

This viewpoint has been honed over the many career paths that Guggenheimer has taken as a master of reinvention. “My unusual career path might appear random, but there actually was a method in place,” she says.“I curated each job to build on my proven skill sets and find new experiences.”

Guggenheimer began her career as an attorney, where she represented plaintiffs in employment and consumer fraud class actions – work that she eventually found tedious, due to the slow pace with which anything was accomplished. She wanted to transition to a new career, and with the realization that it was up to her to explain her transferrable skills, she was able to parlay marketing work she’d done on her firm’s website into a position in marketing and business development at a 100-person intellectual property firm.

Her aptitude became clear as she worked on a large technology and business transformation project, which put her on a career path in business process and operations management. Subsequent positions introduced her to all aspects of change management, from learning how to assess a business from top to bottom, to managing people and performance, budgets and profitability.
Those skills allowed her to open her own consulting practice, specializing in what she calls “punchy consulting projects” designed for a quick burst of operational growth. “It’s rewarding to come in and be the objective outsider, helping businesses grow by showing them what they can build on and how they can change.”

It all came together in her current role, which bridges both her legal background and her investment operations expertise. Burford Capital is a global finance and professional services firm focused on law, investing in commercial litigation assets via expense funding, monetizing of contingency arrangements, securitized debt facilities linked to legal claims, litigation-related insurance and judgment enforcement.After six years of rapid growth, Burford Capital needed someone who really understood both operations and complex litigation to help them grow and scale their business processes, and Guggenheimer had the perfect background to take on the challenge.

Make Your Own Way

Guggenheimer’s career trajectory is proof of the wide variety of professional paths that can be pursued for a rewarding career. “I would advise people to first figure out their strengths and what they like to do and then look for jobs that leverage those capabilities. Don’t get caught up on job titles or prestige,” she said. “Your core capabilities should dictate how you design your career.”

She also advises women not to feel pigeonholed: their skills are likely transferrable and they become even more professionally attractive by evolving their expertise. She herself was nervous when considering leaving law, but asked herself what was the worst that could happen. “If I didn’t succeed, I still would have learned something useful, and with every skill you develop, it’s that much easier to shape the roles that fit you and offer what you need to be challenged and interested.”

Stick With It

Guggenheimer’s career has been spent exclusively in law and finance, traditionally male-dominated industries. One barrier for women she has frequently seen is that they don’t have the confidence to speak out. Studies suggest that whereas a man only needs to feel 10 percent confident in what he is saying, a woman might need 80 percent confidence.

“This becomes a major issue in an industry where confidence in the face of risk is crucial to success. It’s imperative that women cultivate the confidence to believe in their inner voice.”

Recently Guggenheimer attended a roundtable for professional women with young children, some of whom were lamenting the difficulty of sustaining challenging careers and wondering if they should scale back. Her advice to anyone feeling like they want to quit is to stay with it a little longer. “You’re going to feel overwhelmed at first. But what feels insurmountable at first blush will get that much easier as you establish systems and routines.”

Over the years she has developed a core group of women to help support her own career, called “Ladies who Sup,” a nod to the fact that they were working so couldn’t have lunches together. The community was formed around where she lives, in New Rochelle, N.Y., rather than where she works. “It was a gift to have this community of working women who lived in my neighborhood and could provide the resources and community support we all needed,” she says. “Meeting for dinner was a great way to network and build friend relationships with others who shared the challenges of being working moms.”

Guggenheimer has a passion for travel, a bug she caught during a gap year after college and before law school when she backpacked around Asia. She loves to hike and SCUBA dive, preferring places where she can go off the beaten path to really get away and unplug. Her love of other cultures is evident in her philanthropic pursuits as well: for the last five years, she has volunteered for AFS, a leader in educational exchange programs for high school students, as a liaison as well as a host family for an exchange student from Thailand.

“The world is wide and is meant to be explored.”

By Cathie Ericson

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Voice of Experience: Kristen Garry, Tax partner at Shearman & Sterling LLP

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Kristen GarryKristen Garry will always remember the advice she received while interviewing for an associate position at Shearman & Sterling LLP.

“Do something you enjoy because you’re going to be spending a lot of time at it, and do it with a group of people that you’ll enjoy being with,” advised a firm partner.

Today, Garry, a tax partner in Shearman & Sterling’s Washington, D.C. office, is still enjoying her work and her time with fellow lawyers at the firm and her clients.

Unlike many successful professionals who take a bit of time to find their way, Garry’s path to becoming a tax partner was more of a straight line:She majored in government in her undergraduate studies at Cornell University, with an eye on law school, and gained exposure to the tax field before choosing NYU’s law school, top-ranked for tax, where she subsequently earned her LL.M. in Taxation.

After clerking for Judge James Halpern in the U.S. Tax Court, she decided to stay in Washington, D.C. and join Shearman & Sterling at a time when there were no women in the tax department in D.C. – though she was soon joined by another. She became a partner in 2008, an achievement she is particularly proud of since the firm has been such a perfect fit for her.

Always a New Challenge

Garry concentrates on both transactional and planning work, helping clients with IRS audits and appeals as well as with matters at the U.S. Tax Court. She recently had a victory on a highly technical issue where auditors had proposed significant adjustments – to the tune of hundreds of millions of dollars – and she and her team were able to prove to the IRS that the client was 100 percent correct on the law.

On a policy front, the team is busy advising clients, including helping to interpret sparse IRS guidance in certain areas that continue to present challenging situations to clients.There is always ambiguity in the law, and tax law is no exception.As a result, the firm’s clients – both in the U.S. and globally – often struggle with tax rules that might be old or outdated and look to Garry and her colleagues for guidance.“You want to be able to offer your clients some level of comfort in a scenario that’s not cookie cutter, especially with respect to financial products,” she says.

Earning the Recognition You Deserve

Garry advises young women who are starting out to remember that they often need to advocate for themselves.“It took me a while to realize it was OK to self-promote.I would know that I had done a great job, but then I realized I had to advocate for myself.You can’t always let your actions speak for themselves,” she says.

And, she emphasizes that careers are more apt to flourish when women are doing what they enjoy, whether it’s through a practice group or industry focus. “You won’t work as hard if you’re not enjoying it,” she says, “and if you’re only putting in the bare minimum, you’re not going to be as successful.”

Maintaining a Pipeline for Women

Since there are few women in tax at Shearman & Sterling and, generally speaking, in law, Garry has appreciated an outside informal tax study group where tax professionals meet to discuss financial products.“It’s an interesting group of men and women from both law and accounting firms,” she says.“It’s encouraging to see other women who have succeeded in the tax field.”

Garry has noticed that the numbers of women in senior leadership positions in law seem to dwindle as they climb the career ladder.“I look around and wonder why we aren’t better represented,” she says.She notes that while law school classes are roughly half women, only about 20 percent of partners in big law are women.She encourages her peers to join her in letting women associates know that it is possible and there is a path to partner if they want it.

At Shearman & Sterling, she has been active in the firm’s women’s inclusion network – WISER (Women’s Initiative for Success, Excellence and Retention) – since it formed nine years ago.Garry has also played an integral role in the Women Partners’ Initiative, which has steadily gained momentum over the past few years.At the firm’s annual partners retreat, for example, the Women Partners’ Initiative has evolved from a fledgling add-on session to become its own event as a mainstay of the larger partner gathering.

Two years ago the women partners held their first separate formal business session to define key objectives where the group could accomplish the most positive change.Now the program includes sessions focused on business development initiatives to learn more about each other’s practices, which creates the opportunity for cross selling and referrals.At the last meeting this past January, noted leadership expert Dr. Arin Reeves of Nextions discussed unconscious bias.Her presentation, which was open to both men and women partners, focused on how to be aware of the issue and overcome it when it comes into play.Garry is currently working on securing another compelling speaker for the upcoming meeting, which will take place in January in Florida.

Away from the office, Garry has found golf to be a wonderful way to unwind – and also an important outlet for networking. She first started playing when a tax client she represented was invited to a golf outing hosted by Shearman & Sterling.

“I did so much work for and with this client that I realized it was important to go, and I didn’t want to sit on the sidelines,” she says, adding that was the spark that first led her to pursue the game.

As she has gotten more adept at the game, she finds it to be a good way to relax and spend time outdoors.“Golf offers a great way to spend time with clients,” she says. “But social and business benefits aside, I am competitive and always want to improve.As all golfers like to say, I’m getting better!”

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Voice of Experience: Laura Martinez, PwC US Assurance Diversity Leader

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Laura MartinezOne of the best pieces of advice that PwC Partner Laura Martinez heard early on has carried throughout her career: how important it is to engage with as many people as possible. “Early in your career those people are peers, managers, mentors and coaches, and you need to build relationships and be open to their coaching and guidance,” she says. “You’d be surprised how many people are willing to help you if you just reach out.”

Martinez has spent 25 years at PwC, specializing in serving registered investment companies, investment partnerships, hedge funds and private investment advisors. Most recently she served as the San Francisco Financial Services market team leader. When she first started her career there, becoming a partner wasn’t yet on her radar. “I’ve had great mentors during my whole career, and as my seniority has increased, so have my goals. When I first started, most of my mentors were managers and senior managers, but as they became partners, I was able to hear more about that track and my interest developed.”

Named partner in 2004, she credits that as her most important professional achievement, but adds that now she has the opportunity to help support others through the process, which she finds extremely rewarding. She encourages senior women never to underestimate the important role of serving as a mentor and support for younger women.

Diversity Always a Focus

Involved in diversity initiatives from the beginning of her career, Martinez was recently named as the diversity leader for PWCs US Assurance practice, the largest audit and risk assurance practice in the United States. She’s proud of this new role where she can devote time to thinking about diversity inclusion and how she can help shape and lead diversity initiatives. “It’s key to engage all levels in the firm, from our partners down to our youngest professionals, to get them interested and involved in driving sustainable impact.”

She sees her role in talent management and cultivating a diverse workforce at all levels as vital to the firm’s overall strategy, as well as being an area in which she and PwC can provide guidance to clients who are also dealing with similar issues.

Reminiscent of her advice to build a network is her belief that it should include people who are not exactly like you. “We often search for mentors who are just like us or what we think we want to be, but that means we can miss out on learning from some great individuals who may appear to be very different,” she says. “That’s the beauty of a diverse and inclusive work force – valuing the differences will make you a better professional.”

Women as Part of Diversity Initiatives

Martinez is proud of PwC’s culture that supports women and diverse professionals and helps them succeed.

In fact, she believes that some of the challenges women face are about trade-offs. “Every professional has to make sacrifices, but women have a harder time reconciling those choices,” she says. “We struggle with them and place a bigger burden on ourselves, especially when women explore having a family and a meaningful career,” Martinez says, adding that women can overthink opportunities and worry about failure and the impact of our trade-offs first.

And that’s why she encourages women to realize that they have limitless opportunities and they must be fearless about looking for them and taking advantage of resources firms offer to help them develop the skills and the network that will further a career. Whether women are at a junior or senior level, she sees that there is always an opportunity to grow and improve.

She attributes much of her success to the fact that she has always taken advantage of the resources offered, including those for gender and ethnic diversity, which have enhanced her skills and helped her develop into a better professional.

Over the years she has seen the offerings evolve to be more relevant to women’s needs as they also evolve, mirroring the changes in Corporate America through Lean In initiatives and other conversations about developing more diverse and female leaders, as well as gender equality. “We’re highly focused now on sponsorship, enabling early career success and career flexibility, all the while working to come to a better understanding for why such a gap exists among women leaders in Corporate America.”

She cites the “He for She campaign,” which supports PwC’s drive to not only be visible out in the marketplace but encourages people internally to support these causes.

Multi-Tasking in Her Free Time

To make the most of her off hours, Martinez participates in hobbies she enjoys that her whole family can do together – whether it’s golf, movies or travel.

Philanthropy is important to her – she has led PwC’s national recruiting efforts at her alma mater, University of California at Berkeley. And, even in her charitable endeavors she does double duty. “I love to partner on community service efforts with my team and my clients,” she says. “I can engage with my colleagues while giving back to the community and having a whole lot of fun in the process.”

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