Tag Archive for: Stereotypes

Women’s History Month 2020: Stories We Tell Ourselves.

Nicki GilmourAfter the celebrations and social media posts for international women’s day 2020, we are left with the real work. Gender progress when it comes to women at work and as leaders has stalled. This was first noted in 2018 by McKinsey and Lean in study and The World Economic Forum predicted timeline of two hundred and two years for gender equity overall and specifically ninety nine years in the UK. The USA is not in the top ten for gender equality it should be noted, and American women are not equal under law as American men as the Equal Rights Amendment was never ratified.

So, What is Really Holding Women Back?

In the April 2020 edition of HBR, Robin Ely and Irene Padevic pose and answer the eternal question of “What’s really holding women back?” In their specific case study, they conclude that a crushing long hours game was actually causing dissatisfaction for everyone, but disproportionately affecting women because they singularly were expected to take accommodations which ended up being career damaging actions sometimes. The researchers state,

“Social defense systems are insidious. They divert attention from a core anxiety-provoking problem by introducing a less-anxiety-provoking one that can serve as a substitute focus.”

Ely and Padevic studied a firm where the core problem discovered by them (impossibly long work hours) was not what the firm’s espoused challenge focus which was the ‘inability to promote and retain women’ creating a substitute problem to avoid the real one. The researchers concluded that by using family accommodations or flex work as the solution to the “substitute problem”, an invisible and self-reinforcing social-defense system was created with the result of covering inefficient work practices “in the rhetoric of necessity” while perpetuating gender disparities since only women were truly culturally expected to take advantage of the accommodations.

In my opinion, without knowing the name of the client that these revered psychologists conducted this work at, this is the type of firm that probably charges other firms five million dollars per consulting project to tell them how to work more efficiently but entirely misses the point on the social psychology and how behaviors are formed for humans, both in their own firm and the firms they are busy also creating substitute problems for regarding “diversity” and people. I mean isn’t it hypocritical of big consulting firms and banks to write studies about gender progress when they themselves are so far from getting their own house in order? People notice, eventually or seemingly they don’t notice or choose to ignore it?

Behaviors and Diversity – we tell ourselves what is what (falsely)

A new UN study on “Tackling Social Gender Norms” reports that 50% of the humans in the world still think men make better leaders and in some countries, 70% of people believe men deserve a job more than women do and overall on all factors over 90% of people have bias against women or bias in favor of men if you want to look it at that way. This study importantly and perhaps uniquely measures gender inequality from a social norm perspective and how this is operationalized through beliefs, attitudes and practices most notable the prescribing social roles and power relations between men and women in society that are shockingly defined in western developed countries like the USA over southern European countries like Spain who literally invested the word “machista”. This methodology is super important as the diversity panels and parties that have focused for the past twenty years on “awareness” just aren’t converting behaviors in anyone, women included to ones that make people vote in female leaders in government or at work. Equality begins and ends with equitable behaviors and systems thinking to reduce or destroy the legacy processes and this is just absent in the design of work and the workplace. 

Robin Ely along with Herminia Ibarra and Deborah Kolb are also among my favorite academics on this topic and in many ways nothing can best explain the seemingly large and continued demand for white male leaders than their 2013 piece Women Rising: the unseen barriers which states that women are basically expected to turn into men as those traits are still the ‘mold’. Yet face the double bind when they try to gain experience that would let them internalize the identity and affirmation of a leader that is needed and given to the legacy group of who we believed to be leaderlike.

As the 2013 piece suggests, it is the absence of recognizing bias which is now second generation and covert harder to spot bias that leaves people with beliefs that limit the progress of women and as the Barriers Unseen study reveals,

“People are left with stereotypes to explain why women as a group have failed to achieve parity with men: If they can’t reach the top, it is because they “don’t ask,” are “too nice,” or simply “opt out.” These messages tell women who have managed to succeed that they are exceptions and women who have experienced setbacks that it is their own fault for failing to be sufficiently aggressive or committed to the job.”

This past week we have had an applied case study on who we endorse for as a leader with Elizabeth Warren and Amy Klobuchar both folding their campaigns while being criticized for being too shrill and strident and then too nasty respectively. Meanwhile, two ancient white men battle to face off with another ancient incumbent white guy in the other team come November. Some women are licking their wounds on Facebook over Warren it seems in particular, but we know when women and people of color call out gender inequality, the cost of this can be actually  emotionally high as well as career damaging. 

Are we getting anywhere?

Over twenty years ago, Robin Ely co-wrote with David A. Thomas a piece in HBR called “Making Differences Matter: A New paradigm for diversity” that suggested then that we get past the “fairness (and discrimination)” paradigm or simply put the business case of “it’s the right thing to do”. Ely and her co-author also suggested that the next paradigm in 1998 was only the penultimate one and that this second phase was witnessed when companies believed in appointing women to sell to women, and LGBT just sell to LGBT and minorities to sell to minorities with invisible limitations of side show type exclusion from the main attraction. The emerging paradigm from twenty-two years ago is I guess, is still sadly only slowly emerging and that is the learning-and-effectiveness paradigm which requires real work to get to the structural change that is needed. They write,

“Companies in which the third paradigm is emerging have leaders and managers who take responsibility for removing the barriers that block employees from using the full range of their competencies, cultural or otherwise. Racism, homophobia, sexism, and sexual harassment are the most obvious forms of dominance that decrease individual and organizational effectiveness—and third-paradigm leaders have zero tolerance for them. In addition, the leaders are aware that organizations can create their own unique patterns of dominance and subordination based on the presumed superiority and entitlement of some groups over others.”

We are in 2020 still hiding behind our deeply ingrained beliefs that women aren’t as leaderlike and that babies are the reason we are not promoted in the same numbers or authorized in the same way as our male counterparts are. Yet, childless women do not get promoted or authorized any more than women with kids do as they are hit by the same stereotype which is easier than addressing the real issues for all women and all humans, which is work simply isnt working for most people anymore without one person taking a back seat and due to pay inequity, it is usually the woman if we are speaking heteronormatively in the structure.

Women can be great, smart, experienced, and full of solid plans and still be dinged with a negative stereotype even when like the Elizabeth and Bernie situation are the saying the same thing. While the positive stereotype of great leader, competent, full of potential is still attributed to the male version of themselves or a much lesser version of themselves.

The stories we tell ourselves about the way it is, or what is better have been whispered in our ear by our grandmother, our parents and our surrounding society and are reinforced everyday of our lives. These stories are placed both subliminally and explicitly and create our beliefs and criteria and our behaviors. The stories that we tell ourselves that time will fix inequality are not true. The only thing that will stop this within our lifetime or even our children’s lifetime is to do the work regarding our deepest constructs of “what boys are and what girls are” while addressing the systems that enable and endow advantage and create disadvantage for no other reason than biology.

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Where the “Pink Collar” Has Been Flipped Up in Today’s Workforce

Pink CollarYou’ve heard of blue collar jobs and white collar jobs. A lesser-known concept in the world of labor economics is “pink collar jobs.” They’re the jobs that have traditionally and predominantly been held by women.

The term likely came about in the aftermath of World War II. As many as 5 million women entered the workforce between 1940 and 1945 to fill the roles left behind by men. When men came back from the war, women were largely relegated to teaching, service, and clerical roles. The term really took hold in the late 1970s when Louise Kapp Howe, an author who focused on social issues, published her book Pink Collar Workers, which explored the lives of nurses, secretaries, and teachers — industries dominated by women at the time.

There have been some momentous shifts — and other not-so-progressive shifts — in pink collar jobs since World War II. For example, based on U.S. Census data, the top six jobs with the highest percentages of women (90% or more) in 1940 included nurses, midwives, telephone operators, secretaries/stenographers, domestic service workers, and boarding housekeepers.

As you can imagine, the jobs in those top six spots today have changed dramatically. They’re much more focused on health and child care. Based on data from the Bureau of Labor Statistics, they include pre-k and kindergarten teachers, dental hygienists, speech-language pathologists, dental assistants, childcare workers, and medical records technicians.

What’s particularly interesting is looking at which jobs have seen the biggest increases and decreases in the percentage of women between 1940 and 2019.

For example, jobs that have become “less” pink collar in the eight decades since World War II include tobacco manufacturers, textile manufacturers, janitors, musicians, and nurses. One of the most popular examples of fading pink collar norms lies in the nursing industry.

If you were to travel back in time to 1940, you would see that 98% of nurses were female (based on U.S. Census data). Today, that percentage has fallen to 89%. That 11-point drop might not seem like a big deal, but it is. Here’s why. Though women still dominate this traditionally pink collar field, more men continue to enter.

Experts attribute this trend to a number of factors. For one thing, there’s an incredible demand for health professionals, and there simply aren’t enough women to fill the demand. On the other hand, nursing schools have begun to rise above the gender stereotypes (that nursing has to be seen as a “woman’s job”), targeting men in their recruiting efforts and contributing to the de-stigmatization of the job.

Many jobs have also become “more” pink collar since 1940. One particularly strong example is the real estate industry. In 1940, 10% of women were real estate agents, according to the U.S. Census Data. Today, that percentage has ballooned to 59%.

There have also been significant increases in the percentage of women in highly technical fields, like law (3% in 1940 vs. 33% in 2019) and medicine (5% in 1940 vs. 41% in 2019), and service fields, like housekeeping (78% in 1940 vs. 89% in 2019) and restaurant hospitality (56% in 1940 vs. 71% in 2019).

Meanwhile, the data show that there have been only slight shifts between 1940 and 2019 in the percentage of women working as teachers and secretaries — and in private households.

It’s interesting to study these so-called pink collar jobs over time because the lines between pink collar and non-pink collar are rapidly blurring. Take a look at these Bureau of Labor Statistics projections for the fastest growing and declining industries in the U.S. through 2028.

The top four fastest growing industries (home healthcare services, outpatient care centers, individual and family services, and offices of health practitioners) are dominated by women. Meanwhile three of the four most rapidly declining industries (tobacco manufacturing, federal electric utilities, and communications equipment assembly) are dominated by men.

It only makes sense that, as so-called blue collar jobs decline due to factors like globalization, technology, and the shrinking of unions, more men will take on pink collar jobs, and more women will work in roles that society has traditionally seen as male.

As gender stereotypes and bias in the workplace dissipate, it’s important for companies to attract women by using gender-neutral language in their recruiting efforts. They should also promote pay transparency and offer work flexibility for both male and female workers.

Check out the full analysis of trends in pink collar jobs and accompanying data visualizations.

Author: Meredith Wood

Bio: Meredith Wood is a vice president at Fundera. She is frequently sought out for her expertise in small business lending and frequently contributes to SBA, SCORE, Yahoo, Amex OPEN Forum, Fox Business, American Banker, Small Business Trends, MyCorporation, Small Biz Daily, and StartupNation.

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Stereotypes at work: Do women buy into them just as much as the next guy?

woman thinking - pipelineIf you are a successful professional woman in financial or big business, you could find yourself labeled an alpha male or a diva or worse. If you show empathy regularly, you could be labeled a weak leader.

These are the labels we are given but are they justified? Catalyst’s study – Women “take care”, men “take charge” – found that stereotypic biases are often inaccurate and leave women in a weak position; undermined by their followers and seen by their leaders as less effective leaders compared to their male peers by both men and women in their firm. Do we therefore have the right to peel off these labels, shake off the stereotypes and define who we really are ourselves?

Read more

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Voice of Experience: Janine Shelffo, Managing Director, Co-Head Technology, Media & Telecom Group, Americas, UBS Investment Bank

Janine Shelffo“When I started my career, I didn’t appreciate the extent to which different is good in our business,” says UBS’s Janine Shelffo. “Thinking differently and approaching problems from different angles is critical in coming up with great ideas for clients. Being authentic is more important than fitting the stereotype of an investment banker and is a stronger foundation for building long-lasting client relationships. As I look back on my career, I believe that being a little different became one of my biggest strengths.”
Shelffo, who describes her career path as “surprisingly linear,” recently celebrated her 26th anniversary of working on Wall Street. After graduating from Georgetown, she started as an investment banking analyst in mergers and acquisitions, then focused on high-yield and distressed investments before earning her MBA from Columbia Business School. She returned to investment banking at DLJ, where she joined the sector coverage team focused on tech, media and telecom and has subsequently maintained that focus for almost 20 years, working for Credit Suisse and Lehman Brothers prior to joining UBS seven years ago. Shelffo currently co-heads the firm’s Technology, Media and Telecom investment banking effort for the Americas.

When asked to describe the professional achievement she is most proud of, Shelffo laughs and points to her resilience, having survived two bankruptcies and three sale transactions of her employers during her investment banking career. “You have to learn to replant, reposition and roll with the punches, and commit to earning the respect of new colleagues along the way,” she says. “Hopefully the volatility of the financial services industry won’t be quite as dramatic going forward, but the fact remains that the ability to adapt and reinvent yourself is a key skill set in our dynamic industry.”

Unprecedented TMT Industry Shifts

Right now Shelffo is immersed in the significant impacts of disruptive technology across the sectors she covers.This includes significant changes in consumer content consumption, communication and purchasing habits, including mobile adoption that has been faster than predicted. As a result, the economic models in the industry are changing dramatically as advertising dollars shift away from historical categories with incredible speed, content bundles unbundle, consumer appetite for subscriptions is tested, and the line between content and commerce blurs. In addition, the sheer amount of data and information available on customers and their purchasing and consumption habits has increased exponentially.

Not only are her clients trying to adjust their businesses to prosper in the changing landscape, many of them are also suddenly facing new competitors as some of the historical distinctions between technology, media and telecom companies fade. Shelffo says all this disruption is incredibly intellectually stimulating, and adds that the best part of her job is waking up every day confident that she will learn something new.

Overcoming Stereotypes

As co-chair of the Diversity Council for UBS Investment Bank in the Americas, Shelffo feels good about the cultural transition that has taken place during her years in investment banking. “I believe the business case for greater diversity and inclusion in our business has been proven and that the large Wall Street firms are intensely focused on it,” she says. Yet negative stereotypes of a male-dominated investment banking environment persist, and she admits to being frustrated when some young women on college campuses shun the industry without thoroughly investigating it. In fact, she says UBS and other banks have started reaching out to women on campus earlier, specifically to get to them before they form false impressions and make up their minds that the industry is not for them. To that end, Shelffo took matters into her own hands and conducted a speaking tour on college campuses last year entitled “Navigating Wall Street in Heels.” She also created a webcast on “Women on Wall Street” for the bank’s inaugural sophomore program that was distributed through social media and is available on UBS’s website.

What she does see as a potential impediment to increased diversity is a lack of senior female role models. This makes it harder for women to see themselves as the primary client interface and can undermine the self-confidence necessary to bring their whole selves to work as they move along the career path. “Being a trusted advisor to clients actually requires a lot of skills that are more stereotypically female, such as gently building consensus, fostering collaboration, active listening and navigating emotionally charged situations. Our role is often to help other people look smart and, for better or worse, that’s something that women generally do well.” In addition, Shelffo points out the significant increase in gender diversity among clients in her coverage sector and notes, “Our female clients are delighted to see gender diversity on our side of the table too.”

Supporting Women

Shelffo urges younger women to resist what she sees as a growing trend to try to plan their whole lives before leaving college. “These days I find that many young women are calculating how the job will accommodate a family and evaluating the merits of finding a career path that’s less demanding before they’ve even started out,” she says. “If I’d had that mindset, I might have talked myself out of investment banking and never discovered what an amazing career it can be. In truth, it would have been entirely speculation since I had no idea then what it would be like to be a mother or how supportive my future husband would be of my career.” She advises young women to focus on how to maximize their learning and build a strong foundation to create career optionality, rather than trying to be clairvoyant about how their lives could unfold a decade or two down the road in a particular job.

These days, Shelffo views diversity among new hires on Wall Street as less of an issue than retention of women over the long term. “Our incoming class was 40% female last year and I feel very good about that,” she says, “but data shows that across Wall Street there is an acceleration in female attrition starting at the director or vice president level,” which is typically the point when women are stepping up to be a primary client interface and are also often simultaneously starting their families. Transitioning from subject matter expert to new business originator can be very intimidating for women and men, and it often happens at the same time they are dealing with meaningful transition in their home lives.

She sees some women opting out at that juncture because of the pressure they put on themselves. “We hire women who are Type A and used to being the best of the best.When you’re balancing a family with a banking track, you are often out of your comfort zone on all fronts and it becomes harder to feel like you’re doing an A+ job in everything,” she says, adding that many conclude they’d rather find a less-demanding career path to get back to feeling “best” in all areas of their lives.She points out that raising preschool-aged kids, while working in a demanding occupation, is a really challenging life stage for both men and women, and that it is difficult to maintain perspective and appreciate that it’s a relatively short period in the arc of a long career. Shelffo commends financial services firms for doing what they can to support young families and applauds UBS’s recent increase in paid primary and secondary caregiver leaves by 33% and 50%, respectively, in the United States.[C1]

Shelffo says her diversity council is intensely focused on the issues of female retention at this mid-level and is launching multiple initiatives aimed at that population. For example, Advance, a year-long UBS program for Directors that was launched in 2015, combines networking between women to encourage peer support, individualized coaching to increase skills and confidence and a sponsorship program that encourages senior executives across the bank to champion these women. “We have incredible rising female talent in our investment bank and these women are poised to become the next generation of amazing role models, so we want to support them in every way we can,” she says.

She is sympathetic to the challenges the managers of these women face in their efforts to be supportive. “They want to make sure that their promising women know that there are opportunities to downshift if they want or need to, but don’t want to be patronizing or suggest that their ambition levels have suddenly changed because they are starting families,” Shelffo says, acknowledging that it’s a difficult balance to strike and that managers are understandably worried about saying the wrong thing. Her diversity council is also launching a Fostering Diversity & Inclusion training program for senior managers in the investment bank to provide them with the right support and tools to feel better equipped for those conversations.

Finding the Right Balance to Thrive

“A career on Wall Street is a marathon not a sprint. It’s critical to recharge in order to foster creativity and original thinking,” Shelffo says. She claims that her best ideas for clients rarely come to her while she’s in the office and that clients don’t enjoy spending time with people who do nothing but work. Shelffo says that while she and her generation might not have thought twice about devoting every waking minute of their lives to their jobs when they were starting out, she commends today’s graduates for generally having more well-rounded definitions of success, which are more sustainable over the long term. New UBS initiatives like “Wickedly Smart Working” solicit and implement the best crowdsourced ideas from junior bankers to reshape current work practices in order to encourage employees to be successful in every dimension of their lives. [C2]

Shelffo is passionate about extracurricular activities which quiet the mind, and credits painting, yoga and meditation with being important to sustaining her own personal balance.A part-time student at the Woodstock School of Art, she now enjoys taking weekend painting workshops with her 13-year-old daughter, whom she proudly describes as an amazing artist.She is also a trustee of the Kripalu Center in the Berkshires, the largest yoga and meditation retreat center in the country, and executive sponsor of the first UBS mindfulness program pilot in development for later this year.

“There is no one-size-fits-all blueprint for balance in a demanding career path,” she says.“It is a deeply personal thing.It’s an issue for men just as it is for women, and it’s not just about family time.You must have the self-awareness to figure out what you need for renewal and the self-confidence to create space for it.”

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