As a leader, do the values of your organization speak through your actions?

A recent article in The Journal of Values-Based Leadership reminds us that Steve Jobs said, “The only thing that works is management by values.” It’s no surprise that companies like Apple who foster a values-based approach in their leadership culture create connections that have a significant impact on company performance.

Your ability to focus on and motivate through core organizational values can have an impact on your effectiveness as a leader, too.

HOW FOCUSING ON ORGANIZATIONAL VALUES HELPS YOU AS A LEADER

Raises you to a leadership perspective

The Financial Times defines value-based leadership as “Motivating employees by connecting organizational goals to employees’ personal values.”

A Harvard Business School paper asserted that when leaders focus on the technical or administrative side of their work, they become too fixed on short term returns. The paper stated, “If leaders instead sought to uphold values and maintain integrity, they could establish the long-term perspective and commitment to innovation necessary for sustaining their competitive position in an increasingly global economy.”

Effective leaders keep focused on the visions and values of the organization as a compass for action. Indeed, having women in the boardroom has helped at aligning corporate action to company values. International research has shown that “the positive impact of women on the board on financial performance, and on ethical and social compliance, indirectly affects firm value.”

Also, keeping your eye set on organizational values, and above the daily tasks, may help you from getting too drawn into office housework that can be peripheral to your leadership goals.

Increases bonding with you as a leader

Building relationships with those who work with you is important, but when they’re built through a common bond around organizational values, it strengthens your position as a leader.

The ability to compellingly communication organizational values is a key attribute of leadership success. Communication research shows that optimized messages can garner a “shared sense of purpose, which is achieved when multiple employees possess the same understanding of the purpose of the work.” In particular, the combination of “a large amount of vision imagery with a small number of values” increases performance by creating a shared sense of organizational goals and coordination towards them.

Effective leaders also create a motivational sense of belonging. Leadership research shows that people feel more bonded to a leader with which they feel a “shared social identity” that is representative of their in-group. Leaders who effectively convert organizational values to a shared identity would seem able to create deeper commitment from those they manage.

In fact, values coach & author Joe Tye asserts that values-based leadership can create a culture of ownership rather than a culture of accountability, which he asserts relates to motivation, productivity, and retention.

Affirms your leadership integrity

Values are meaningless unless put into action, and the standard for integrity within an organization is set by its leaders.

Speaking to values-based leadership, Mark Fernandes, Chief Leadership Officer at Luck Companies, says “In order for these values to be authentic within the organization, it’s imperative that the leaders be fully committed to demonstrating the values in everything they do. There’s a level of inauthenticity that associates will notice and it can erode their trust in the leadership if they’re not actively seeing the behaviors exhibited in the actions and words of their leaders.”

The HBS paper asserted that by embodying the values they espouse, leaders enable employees to find meaning and value in their own work: “Members’ interactions with the organization and their actions on its behalf are not just transactional but are imbued with meaning. As members internalize the organization’s purpose, to the extent that their own actions further this purpose, they come to regard these actions as meaningful. They further view themselves as part of a valued community. They are motivated to exert effort on behalf of that community, to defend it when threatened, and to advocate on its behalf.”

Being able to connect individuals to the values of your organization is especially important when it comes to motivating Gen Y. Research has shown that for Millenials, job fulfilment hinges partially on believing in the vision and strategic direction their organization is pursuing in the world and feeling personally connected to it.

If leaders don’t uphold the values the company espouses, employees lose faith and begin to disengage. If they do, they inspire.

Ignites your potential and the potential of those around you

When your personal ambition is aligned with your company’s vision, you are more engaged, more productive and more able to reach your potential according to research. This is true not only for you, but for those you manage and motivate. When you feel corporate values are more closely aligned to your personal values, it creates intrinsic motivation.

Fernandes focuses on igniting the full potential in others, “Values-based leadership is defined by living, working and leading in alignment with your core values, principles, beliefs and purpose to, in turn, ignite the extraordinary potential in those around you.”

Values-based leadership has also been linked to creating a culture of creativity and innovation. The Journal of VBL article states, “When an individual has a personal and professional commitment to align personal values with those of the organization he or she works for, a powerful connection is created. This connection creates numerous possibilities for both individual growth and company productivity.” The article suggests that motivating a “work culture or atmosphere that sparks creativity” is increasingly a matter of customizing motivational strategies to align employee values with organizational values.

WALK THE WALK ON VALUES

So given how values-based leadership can positively impact your leadership potential, how do you begin to walk the walk? Perhaps the first question to ask yourself is what the organizational values really mean to you.

Conscious Manager recommends to, “Develop a personal understanding of your organization’s values. Think about what the company’s values really mean to you and to your unique leadership style. You need to know which of your behaviors demonstrate those values. If the business’ beliefs and principles don’t have meaning for you, you won’t be able to make them meaningful for anyone else.” Ultimately, it’s your actions, not your words that speak to how well you represent values – in being a role model, in teaching the values, and in recognizing them. “Bringing values to life is a behavioral issue.”

Embodying Values is one of five key behaviors of great leaders, says Author Ken Blanchard. He asserts, “Leaders must establish, articulate, and enforce the core values of their organization. More important, they must model the behaviors that support the values.”

He suggests leaders ask these four questions:

“How can I integrate our core organizational values into the way my team operates?”

“What are some ways I can communicate our values to my team over the next thirty days?”

“How can I create greater personal alignment with our values on a daily basis?”

“How can I recognize and reward people who actively embody the values?”

Inspiring leaders motivate us towards a common goal. Values-based may be less a type of leadership, and more a requirement of it.

By Aimee Hansen