Tag Archive for: Latina Leaders

Voice of Experience: Diane Ramirez, Chairman and CEO of Halstead

Diane Ramirez 1You have to have trust in your intuition; it can be easy to listen to all the buzz around you, but paying attention to your inner self will always lead you down the correct path, says Diane Ramirez.

As chairman and CEO of real estate firm Halstead, she knows that it takes an entrepreneurial bent to be successful in the business. “You’re not going to sit back and have someone guide you—you have to own who you are going to be, and it can be easy to forget that,” she says. But those who understand the business side of real estate will find themselves successful.

The Ideal Time for Each Step of Her Career

Ramirez came to this success via a path and timeline different from most women. While she started her career in marketing and advertising, she had two children quickly, and her focus turned to being a wife and mom for her young family. As she notes, most women tend to delay a family, which means they are often at the pinnacle of their careers and have to downshift, but hers was the opposite.

That’s because it wasn’t long until Ramirez realized she wanted and needed the passion that a career provided, and she found she was attracted to the entrepreneurial pace of real estate.

When her kids were in elementary school, she started as an agent, and as they got older and needed less hands-on attention, she was able to devote increasingly more time to building her career, eventually opening her own firm.

She started with a vision of three offices, and since then it has continued to grow to 36 offices in three states and more than 1,400 agents. But while the growth has been extraordinary, the professional achievement Ramirez is most proud of is that they are known for their culture, which while not easy to maintain throughout the growth, has been crucial to their success.

A Place To Belong

The firm underwent a rebranding last year, and she has been delighted to see that both her customer base, and, more importantly, the agents, have embraced it. One of their signature perks is access to a tailor who helps them procure a high-quality professional, yet affordable, wardrobe. The company included the new logo as the lining in the overcoats it designed and Ramirez has been happy to see that the agents are so proud of it that they’ll give a peek to a fellow agent, much like a secret handshake. The rebranding also included regional colors, which have also been well-received—in fact, she said that it has been gratifying to see each region’s agents believe they have the best colors.

Another important upgrade they’ve completed recently is a substantial technology initiative that has made it easier for agents to be more productive and keep up with advances that are important to their clients.

Ramirez finds real estate to be a fantastic field for women because of the flexibility it offers, but she also underscores that they need to realize that it can also be a 24/7 business, which is why it’s crucial to have support at home.

As she sees more women enter the industry, she encourages them to embrace fellow colleagues and be willing to share knowledge, with men and women alike. “The more we share, the more it will come back to you,” Ramirez says, adding that it’s important to remember that you’re not necessarily competing against each other for the same property, but rather competing to succeed in the business.

She finds that women frequently say they are excited to work for a woman. “It makes me really proud that they are looking for the support of someone who’s been there,” Ramirez says. And, she adds, not by design as her only goal was to seek the best talent, but her executive staff is half women and half men.

Family has always been important to Ramirez, and she makes certain that whatever part of her day she’s in, she is 100 percent present. “They know they can call me if they need something, but work is work, and then family time is family time,” she says. “That has always served me well because you can’t be both places at once or both will suffer. You have to find the ‘soft barrier’ between the two to make sure that everyone is taken care of at the right time.”

An avid traveler, she goes on trips with her family as much as she can and just took her children and grandchildren ages 11 to 21 on a safari that she says was “pure magic.” And while that was a marquee adventure, she makes the time to do frequent relaxing vacations so they can spend ample quality time together.

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2018 Latina Leaders- Hispanic Heritage Month

By Nicki Gilmour, Executive Coach, Organizational Psychologist and Founder of theglasshammer.com

This week’s column is a nod to our celebration of Hispanic Heritage Month series this week and throughout the month.

Latinas at the highest echelons are still underrepresented but we wanted to spotlight the top Latina leaders in business show you the Latina professionals that are making it happen. The future is now, progress is being made and more Latina women are running companies and raising capital for entrepreneurial ventures than before.

Career advice for Latina women may seem on the surface to be the same as for advice for any other woman from any other background. Why? Because it is only by varying degrees of believing and adhering to the patriarchy as an operating system, that makes each woman who is reading this abide or dissent from the cultural norms and gender roles they are messaged from birth.

If you are messaged values of a collectivist society versus those of an individualist society, you may show common traits. This is a more accurate way of actually having a career conversation about the context in which a person is operating in also, because the term “Hispanic” is perhaps something that is so inaccurate and unfair since it assumes that all Spanish-speaking people from over a dozen countries are the same, yet it equally assumes that all English-speaking people are not the same. That is an uneven start and can lead to greater stereotyping.

Beneath the surface, career advice could differ greatly for aspiring Latina leaders, because going against the grain is easier said than done in families and firms alike. This is where collectivism as a theory meets the reality of living in an individualistic culture.

Also, everyone has different personalities and value sets so many women do want to care-take more and play a larger family role, but to reduce it to a binary is a problem. And, many (not all) Latina women are faced with this binary in choosing to comply or dissent against the gender roles set, and dissent against the historical family structure expectations.

My advice is let’s start asking what each individual woman wants, instead of assuming we know that their social identity is all that they are (ditto anyone else for that matter.)

If you are a Latina, a constant strategy is to individuate yourself as a person to remind people who you are and what you want and what you are capable of, not who they think you are!

Nicki Gilmour, CEO of theglasshammer.com offers Executive and Career coaching in Spanish and English. For an exploratory call contact  nicki@theglasshammer.com o reserva aqui.

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Hispanic Heritage: Why Corporate America Needs to Shake Up How Boardrooms Are Filled

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Image via Shutterstock

By Aimee Hansen

As U.S. corporate boardroom diversity continues to fail desperately at reflecting the country’s rapidly shifting consumer power base, the question is no longer whether there are enough Hispanic or Latino/a leaders in the candidate pool to fuel diversity in the years to come.

But rather, how do companies redefine the candidate sphere to achieve greater diversity now?  The real issue is that Corporate America doesn’t need a few more Hispanic faces trickling into the boardroom.

It urgently needs a boardroom selection strategy that is focused on magnetizing and magnifying diversity as the primary imperative to business.

Already the New Mainstream Consumer

More than 1 in 6 Americans claim Hispanic origin. As written in The Huffington Post, “The shifting demographics in America are an eminent reality.” By 2044, the U.S. will be a majority-minority nation according to U.S. Census Data, as “minorities drive 100% of population growth.”

“The Hispanic Imperative” report by Korn Ferry pointed out some compelling statistics on consumer spending power. Hispanic families were responsible for 51% of homes purchased in 2015. They also drove 73% of Toyota’s 2015 U.S. sales growth. Hispanic buying power was estimated at $1.4 trillion in 2016, more than Mexico’s gross domestic product and bigger than the economies of all but 14 countries.

“Hispanics are the new mainstream consumer, and if you’re not addressing them, you’re not going to be in business,” said international business executive Sol Trujillo, putting them above Millennials in purchase power.

Driving Entrepreneurial and Economic Growth

Latino entrepreneurs began 86% of new businesses across 2007-2012, with Latinas leading the charge. According to the 2016 State of Women-Owned Business Report, the number of Latina owned firms skyrocketed by 137% vs. 45% for all women between 2007 and 2016, with Hispanic-owned companies growing at a rate 15 times more than all other firms according to the U.S. Hispanic Chamber of Commerce.

Meanwhile, a lack of access to capital and resources hinders the massive economic revenue boost these new businesses could represent. Latina business owners earn on average 36 cents to the dollar versus their non-minority female counterparts, meaning $172 billion in untapped potential.

Drastically Underrepresented in Corporate Leadership

Cid Wilson, President and CEO at HACR, writes, “Given the demographic and economic clout of our community, the absence of Hispanics in the boardrooms of Fortune 500 companies continues to be a missed opportunity for long-term growth and market dominance.”

In a gross underrepresentation relative to population and contribution to economic growth, “Hispanics represent barely more than 2% of directors of boards of Fortune 1000 companies,” per the Korn Ferry report.

“The Missing Pieces Report” showed that among Fortune 500 companies, Hispanics/Latino/a held a total of 3.5% of board seats in 2016, and Hispanic men gained 8 seats between 2012 and 2016 while Hispanic women lost two.

Among Fortune 100 companies only, Hispanics/Latino/a held 4.5% of board seats, with men losing 2 seats and women gaining 4.

Diversity is greater among Fortune 100 companies, with women and minorities holding 35.9% of board seats, compared to 30.8% in the Fortune 500. There are also small but significant signs of progress in new appointments.

This year, two Latina women have broken into top leadership roles in politics and corporate America. Geisha Williams became the first Fortune 500 Latina CEO in March, after being selected as CEO and President of PG&E Corporation. Senator Catherine Cortez Masto (Democrat, Nevada) became the first Latina member of the U.S. Senate.

After Heidrick & Struggles 2016 Board Monitor (which measures composition, experience, turnover and diversity) documented a seven year plateau for Hispanic new board appointments among Fortune 500 firms, their Board Monitor 2017: Is Diversity At an Impasse? report revealed an all-time Hispanic high of 6.4% of new appointments in 2016, up from 4% in 2015, where it’s lingered for years. 59% of these appointments were to consumer boards where Hispanics took 12% of available seats.

While a 60% year on year increase, it comes after a seven year flat and builds on a small base relative to nearly 18% representation in the population. It also comes with the first backwards slide on female representation since the report began, dropping 2 percentage points to 27.8%, ending a seven-year run of small annual gains, and causing Heidrick & Struggles to once again push back their predicted date for 50% women representation in the boardroom to 2032 (pushed back last year from 2026, and previously from 2024.)

Why The Candidate Pool Approach Is Broken

“Unfortunately, U.S. companies have a long way to go to achieve diversity in their boardrooms and their executive ranks,” said Deborah Gillis, president and CEO, Catalyst. “Progress is glacially slow and boardrooms don’t look anything like the customers and stakeholders they serve and represent. It takes intentional, bold action to accelerate meaningful change.”

Boards continue to pull from the usual suspects for new appointments – the opposite of intentional, bold action – which in turn keeps diversity influx low and slow by default, since most of these suspects are non-minority men. But every single opportunity to choose diversity matters.

“There is less director turnover than people think,” said Antonio Garza, former US Ambassador to Mexico, in response to the Korn Ferry report. “Boards must recognize that they will have a limited number of opportunities to diversify their composition.”

According to the Heidrick & Struggles report, new board appointments pooled from current and former CEOs and CFOs dropped a bit from 73% in 2015 (a high) to 66% in 2016, but still make up the vast majority. Nearly 75% of appointments had previous board experience.

In the Korn Ferry report, Patricia Salas Pineda, group vice president for Hispanic Business Strategy for Toyota Motor North America, speculates s that focusing unduly on finance expertise in boardroom recruitment may have contributed to stalling Hispanic advancement over the last years.

Redefining the Candidate Sphere to Drive Meaningful Change

“Boards need to be responsive to shareholders; that’s the traditional view,” said Gerry Lopez, CEO and President of Extended Stay America in the Korn Ferry report. “But they must also be attentive to all sorts of other stakeholders, which means, depending on the business that you’re in, employees, customers, regulators, other in influencers, and the population at large.”

Shareholders are no longer the only stakeholders and the population is broadening, which means broadening the boardroom selection process.

“Boards that are seeking to broaden their capacities may will be considering candidates from sectors far from their enterprises,” according to Latino Leaders. “If nominating committees narrow their searches too early, fail to reach out in appropriate ways to both rising and established but unfamiliar talent, and elect to limit interviews to too few aspirants, organizations can miss out on opportunities to make their boards deeper and more inclusive.”

In short, selection committees needs to look beyond the traditionally deemed boardroom ready CEOs and CFOs candidates. Boardrooms need to be accountable for diversity itself and abandon the idea that the best directors come from one predictable background.

“While great boards should have CEO as members, there are other strong skill-sets and experiences that can be found in those holding other senior positions, such as chief marketing officers, chief hr officers and chief finance officers that really enrich the board conversation,”Bonnie Gwin, vice-chairman and co-managing partner of the global CEO and board practice at Heidrick & Struggles, told Forbes. “In those roles, you will find more diversity and therefore more diverse options for the boardroom.”

“…farsighted boards have moved beyond viewing those backgrounds as the sole gateway and are looking to other skills that will add value in the boardroom,” said Garza in the Korn Ferry report. “The bottom line is that it takes real planning on the part of the board in order to use their opportunities wisely, and then the vision to commit to looking beyond traditional notions of who should be in the room.”

It’s official when it comes to Hispanic and Latino/a growth. Diversity itself has become a high stake matter (amidst diverse stakeholders) for U.S. boardrooms.

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