She advised, “Think strategically about how you build your brand. This is something I personally had to learn – the bar gets higher and higher in this industry, and it’s not enough to keep your head down and work. Of course, you have to produce. But you also have to promote your success and build your brand in a different way.”
And, she said, how you build that brand depends significantly on your firm’s culture. “Our culture here tends to be team-oriented. Relationships matter.”