Tag Archive for: Jessica Titlebaum

Intrepid Women: Sandy Chaikin, Co-Founder of Chaikin Analytics

,

Sandy ChaikinFrom cosmetics to commodities to travel and tourism, Sandy Chaikin has successfully re-invented herself and her career.Starting in marketing roles, she fine-tuned her skills to open her own consulting firm and a Bed & Breakfast in Connecticut.When the stock market fell in 2008 and she lost 40% of her investments, Chaikin decided it was time to transform once again. After co-founding Chaikin Analytics in 2009, she is now helping other women re-invent themselves as confident and profitable stock market investors.

After graduating from the University of Denver with degrees in Sociology and Psychology, Chaikin moved to New York and started her career in the cosmetics industry.She held senior marketing roles at L’Oreal and Elizabeth Arden. Chaikin then moved to her home-town, Philadelphia, and took a marketing role at The Franklin Mint.

“Marketing a service or product is the same formula in any industry – identify your audience, have a unique product, know how to promote, package and price your service,” she said.

In 1995, Chaikin moved to Connecticut and opened her own marketing consulting firm. It was also around this time that she segued into the travel and tourism business by opening a Bed and Breakfast.

“My personal experience owning a B&B attracted other inns and before I knew it, my consultancy was 100% focused on travel and tourism.You have to be immersed in something to market it and that’s why I was so successful, because it was my business, too.I was an innkeeper and I knew from my own experience how to market an inn – I knew what worked and what didn’t – which I then applied to my clients’ businesses.”

During her days as an innkeeper and marketing consultant, Chaikin invested in mutual funds.

“As my consulting business grew so did my 401K plan and I didn’t feel I had the inclination or knowledge to manage this myself,” she said. “On a recommendation, I met with a portfolio manager and hired a professional.”

When the markets fell in 2008, Chaikin became concerned about her investments.

“I asked him repeatedly if we should make some changes to my portfolio,” she recalled. “I remember calling him several times but he advised me to hold on to the investments. I didn’t have the confidence to over-ride his judgment.”

Chaikin ended up losing 40% of her 401K.

“This was a devastating turning point because I thought I was doing the right thing,” she said. “When you need advice, you go to a professional so I was upset this professional didn’t help me.I took the money out of his control and was determined to do this on my own.I put my money in Vanguard and started investing it myself.”

The Birth of Chaikin Analytics

Sandy’s personal losses in the stock market using a financial advisor was the inspiration behind the launch of Chaikin Analytics. She knew there was a need in the marketplace for novice investors like herself to have access to investment tools that professionals used so she could take control of her own investments.

Partnering with her husband, Marc Chaikin, a 40-year Wall Street veteran, they founded Chaikin Analytics.

“Before he retired, my husband Marc created tools for institutional investors on Wall Street.In 2009, he watched as millions of dollars were coming out of brokerage firms and into self-managed accounts like mine,” she explained.“We decided to take the tools he created for the pros and apply them to individual investors.”

The Chaikin Analytics model takes into consideration 20 different factors that professionals analyze when looking at a stock and boils everything down to one easy-to-understand rating.The ratings categorize a stock as bullish, bearish or neutral.The Chaikin Power Gauge model is also one of the only models that blends technical indicators with fundamentals. Most investors use either technical indicators OR fundamentals – Chaikin’s blends the two.

“I spend about 15 minutes a day monitoring my account and only invest in about 8-10 stocks at a time,” she explained.“I started investing in Comcast and Ebay, both had a bullish rating, and they went up 40-60%, so I was off to a good start. I also picked the two best-performing stocks in 2014, Southwest Air (LUV) and Skyworks (SWKS), and found them early on. I also knew when to get out at the top. 90% of my investments are in individual stocks.”

Chaikin said that if she can manage her own investments with no prior experience, other women can do this too.

Empowering Women in the Stock Market

While Chaikin Analytics is for all types of investors, she targets female baby boomers as well as emerging women.

Focusing on female investors is a smart move.According to BMO Wealth Institute, women currently control 51%, or $14 trillion, of personal wealth in the United States and are expected to control $22 trillion by 2020.

Chaikin Analytics is collaborating with NASDAQ to present frequent webinars educating their audience, of all levels, on how to invest in the market. Her curriculum includes knowing what to buy and sell, timing the ideal exit and entry points, how to avoid common pitfalls as well as how to shed insecurities about investing.

Chaikin cited a study done by Fidelity that only 28% of women feel confident making decisions about their financial investments on their own.This means that 72% of women don’t feel they have the knowledge to participate in the stock market.

“I have found that women are overwhelmed with financial information and find the stock market off-putting, which is believable because I found the stock market like that too. This is why we created this system, it puts everything together in one neat package…. I break it down to following 5 simple steps to build a killer portfolio.”

Besides collaborating to produce webinars, NASDAQ asked Chaikin Analytics to create 3 indices for the Exchange; the NASDAQ Chaikin Power US Large Cap Index, the NASDAQ Chaikin Power US Small Cap Index and the NASDAQ Power US Dividend Achievers.All the indices outperformed in 2014 by 52%, 77% and 49% respectively.

“We took the stocks that are in those funds, overlayed the Chaikin Power Gauge model, and then removed the non-performing stocks,” she explained. “We re-balance once a year.”

Chaikin e

xplains that the NASDAQ webinar collaboration is a pilot program and they hope to expand to other investor communities soon. Her most recent webinar has attracted about 900 attendees.

“Just like marketing an inn, you have to immerse yourself in the stock market if you want to be credible.This is why my webinars are so powerful,” she explained.“I use stocks I invest in as examples – I am one of them.”

Most Proud Accomplishment

While Chaikin has been able to reinvent and transform herself successfully throughout the years, she said conquering her insecurities about stock market investing is her greatest accomplishment.

“This was the one area of my life that I felt I didn’t manage successfully,” she said.“It’s great to have a profitable portfolio and to be making money investing. However, the benefit you can’t put a price on is the tremendous amount of confidence that you get by managing your money and your future.”

Chaikin will continue to produce webinars and help women gain the knowledge and confidence to manage their own investments.After re-inventing herself and her career throughout the years, she believes other women can transform themselves as well.

“It doesn’t matter how old you are,” she said. “Never stop learning and transitioning.”

By, Jessica Titlebaum

/by

Voice of Experience: Stephanie Holt, Chief Financial Officer, North Capital Inc.

,

Stephanie Holt HeadshotAt one time she moved her young family to Singapore for work, traveled frequently from the United States to Latin America on business and left a high profile job to raise two daughters. A few years later, Stephanie Holt returned to the workforce and successfully reinvented herself at an investor focused start-up firm. As a woman with a degree in business economics and a background in technology, Holt proves there is no such thing as a straight line when it comes to your career path.

Creating an International Career

Born and raised in California, Holt met her husband as an undergrad at University of California – Riverside. After a short sabbatical to have her first daughter, she graduated and started working at a small medical technology firm. Soon after, she had her second daughter and then embarked on graduate school at the University of Redlands.

When her husband’s job moved them to the Bay area, in January 2000 Holt started working in finance at Advanced Micro Devices (AMD), a semiconductor company that develops computer processors and related technologies for business and consumer markets. She started in Sub-Micron Development working with research and development Engineers buying equipment to design microchips that wouldn’t be produced for 10 years.

“About a year and a half later, the CFO asked me if I wanted to manage the manufacturing plant in Singapore,” she said. “My husband and I had a brief discussion about it and five weeks later we were on our way to Asia.”

That was July 2001 and Holt admits that if she knew the challenges that were ahead for a 5’10’’ blonde woman in Singapore, she may not have gone.

“Some of the things I saw were shocking. For example, when you apply for job in Singapore, you have to include a picture with the application,” she said. “Questions about your personal life and when you want to have kids are part of the interview process.”

At one point, Holt was pulled aside and advised to try and acclimate to the culture around her instead of trying to have them acclimate to what she was used to.

“I might have been cavalier when I first got there but I learned some great life lessons, such as not everything is black and white,” she said. “If I am passionate in my beliefs about something, someone else is just as passionate but on the other side of the table.”

Even though AMD wanted to extend her stay in Singapore another four years, Holt and her family moved back to the States after two years in Asia. They moved her into a financial sales role where she spent a lot of time traveling to Latin America.

Three years later, when her oldest daughter was in high school, Holt decided she wanted to take some time off to be a stay at home mom.

“It was then that I realized just how important my job title had become to me and it took me six months to reconcile that,” she said. “I didn’t know any women who had left a high profile corporate job to be a mom, and then come back after some time to another senior level position. I learned that if you are confident, you can do it.”

Joining an Investment Advisory Start-Up

After her second daughter went to college, Holt wanted to go back to work as a consultant. She called Jim Dowd, managing director of North Capital and a man she has known since high school.

“One of the reasons I was interested in the North Capital companies was because of the JOBS Act passing in 2012. This was designed to give individual investors better access to private investment deals. I remembered when I was at AMD, we had a sales rep who told us about an amazing company that was pre-IPO but past the start-up phase,” said Holt. “That company was Google and everyone was trying to figure out a way get money in but only the big investors had access to it. The JOBS Act is supposed to make it easier for people to invest in these private placement deals.”

Holt was excited about the new product availabilities and started thinking about all of the people in her life that could take advantage of this new landscape.

“We get a lot of referrals from our current clients’ children who don’t have a lot of money themselves but want advice on how to invest. Each client is deserving of your time and attention. That’s what I learned working with Jim Dowd and appreciate about him,” said Holt. “North Capital is a business but it’s also a friendship that has been 37 years in the making.”

In three years, Holt and Dowd have been able to build the company from 3 to 15 employees with over 20 registered representatives. Holt believes the time is right for the company to give back and launched an initiative aimed at educating women, in various stages of their life, to start the conversation about money.

“I really feel that money is still a taboo topic for women,” she said. “Since money is such an important aspect of your career and personal life, we need to be comfortable with talking about the topic.”

Lessons Learned

Holt has also recognized throughout her career that it is okay to say no.

“When I would make requests to colleagues and they would say no, I would figure out how to make it work and yet I was always reluctant to say no myself,” she said. “I would never think less of that person, I would just think that they had other work to do. I finally realized that no one thought less of me as an employee, or a person, if I said no.”

She said that this also makes you a better worker.

“When you say no, you are also able to avoid over extending yourself,” she said.

Holt also advises to be open and honest about what you don’t know at your job.

“I am the type of person that is always upfront about what I don’t know because I have always been surrounded by great people who could fill in the gaps,” she said. “In Singapore, I knew my role but I didn’t know the way people did business in Asia. I learned that if you ask for help, people are willing to work with you.”

A Career of Breaking Misconceptions

Just like Holt transitioned from Asia to Latin America and from accounting to technology; Holt has also been able to transition from a high profile, career focused women to a stay at home mom and back again. By learning to talk about money, by avoiding over-extending herself and by having the confidence to put her family first when she felt it was needed, Holt has become a role model for women with young families.

She believes it is a misconception to think women can’t take a break and then come back. She points to a change she has seen in the past 15 years.

“When I started, there weren’t a lot of women in senior management positions in technology. We were taught to wear pantsuits and act like a man because that was what it took to succeed. Now that women have become more visible as role models, females in finance and technology are better able to envision a path for themselves,” she said. “Just remember, you don’t need to take the point A to point B path to get to the right place.”

By Jessica Titlebaum

/by