Tag Archive for: Executive Vice President

Linda Descano, CFA®: Executive Vice President, Red Havas

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Linda Descano“‘We will be known forever by the tracks we leave,’” quotes Linda Descano, from the Native American proverb she lives by. “To me, that means we need to tread lightly because words and actions have profound consequences.”

“But it also means that through our tracks, we can leave a footprint behind to follow,” she remarks, “so other people not only avoid our pitfalls, but also accelerate because they build on our lessons and experiences.”

In this interview, Descano shares some footprints to follow. 

Allow Intrigue To Guide You

“My career path has been anything but linear,” says Linda Descano, based again in Philadelphia after thirty years away. Instead she has let intrigue and excitement guide her. 

“For me, it’s been about finding opportunities to learn…and finding interesting problems to solve with smart people who want to somehow improve the world or make a difference,” she reflects.

Following that spark of intrigue began in university, when she took a geology class to fulfill her science elective for her English Communications degree, then switched her major.

After pursuing graduate studies in earthquake prediction, she pivoted to work on ways to make K-12 STEM education more hands-on, and then joined a team that was developing a ‘brain’ to drive autonomous underwater vehicles.

Descano then joined an environmental consulting practice which led her to eventually become a member of the environmental affairs team at Citi predecessor Salomon Inc. in 1994. She leveraged her understanding of environmental and social issues to join a socially responsible investment program at Citi, which was one of the first—if not the first—on Wall Street.

Descano then leapt to help launch Women & Co. in 2003 within Citi, an award-winning online financial lifestyle resource for women, eventually serving as President and Chief Executive Officer.

In 2012, she became Managing Director and Global Head of Content and Social at Citi. In 2015, Descano pivoted yet again and went from the brand side to the agency side, joining Red Havas as Executive Vice President in 2015.

 “My entire career has been questioning, listening and hearing about challenges—friction in the system, opportunities to grow, trends reshaping customer preferences and needs—and being willing to raise my hand and get involved,” says Descano. “I’m always looking to find a way to learn and grow myself.”

Define Your Own Parameters

Early in her journey, Descano experienced professors and colleagues who judged her potential as less than she knew herself capable of—whether due to her Italian heritage, her Catholic upbringing, her weight, her gender, not having a finance degree or not having an MBA.

Time and again, she resisted having others box her in, cultivating inner resilience while growing in self-awareness and managing her own triggers and sensitivities. 

“It taught me that people will always see you with perceptions and judgments,” she notes. “And it’s up to each of us to decide—will we let others define the sandbox in which we operate, or will we blow it apart and carve our own path?”

She recalls saying to one such colleague, “I might not have an MBA from Harvard, but I do have an MBA from the ‘School of Hard Knocks.’ So between my brute experience and your Ivy League education, we should together be able to create a stellar program.”

“You have to decide who is going to own and set the parameters for your career and make your choices—don’t put them on autopilot,” she advises. “You have to be the navigator of your career. I set out to become a Managing Director, and that’s exactly what I did.”

Be Intrapreneurial In Your Leadership

“Execution is a passion of mine,” says Descano. “I’m always very focused on ‘I understand the strategy, but how do you execute flawlessly and what’s the right organizational structure?’”

No matter what organization she is a part of, Descano assumes the mindset of the “intrapreneurial executive.”

“When you think of an entrepreneur, you think of people with a lot of flexibility and they’re adaptive. They act as owners. They take initiative. They lean in,” says Descano. 

“So as I think of being an ‘intrapreneurial executive,’ I bring that same sense of acting like an owner to the organization I work for. I’m going to be constantly thinking about ways of improving the business,” says Descano. “I act like I own it, as if it’s my investment. It’s working with that same sense of responsibility and drive to make it grow.”

Descano has valued the leaders—both at Citi and Red Havas—that gave her the green lights to create and test and do things differently in order to bring more value to the consumer and community.  

“If you just put your head down, you will lift your head up one day and the world around you will have changed and you have not, so how could you be adding value?” says Descano. “It’s so important to deliver, but I believe you have to keep looking around, looking up, looking down, looking sideways— because the world is changing. You have to evolve and grow and adapt.”

Value the Value of Your Network

With incredible female role models in her family, Descano also internalized the importance of helping others and paying it forward.

Outside of her ‘day job,’ Linda has served on the board of numerous organizations dedicated to advancing women and girls, including Step Up, Girl Scouts of the U.S.A., and New York Women in Communications (NYWICI). A past president of NYWICI, she remains an active board member and currently serves as the Treasurer.

“I’ve made it a point throughout my career to spend part of my personal time and money investing in paying it forward with women and girls, mentoring both informally and formally.” says Descano. “Sharing your fortune and facilitating opportunities, that’s how you help people move forward.”

Descano considers running Women & Co.— a business focused on supporting women to be their personal best— for over a decade to be the highlight of her career. 

In today’s knowledge economy, Descano also advises that the network you build by supporting others is your greatest asset. 

“When I’m faced with a challenge and issue, I have a tremendous network of people I can call on to get the benefit of their experience, insights and knowledge,” says Descano. “Part of the power and value that I bring to an organization’s table is my network and relationships.” 

Whether it’s getting a 101 on a new industry for a new business opportunity, connecting a client to several women she trusts in a new field they are entering, or recruiting a speaker, her network has been absolutely invaluable to her.

When you are there for your network, you also create a net for yourself. 

“When you show kindness, when you’re willing to help others, even if just to listen to them,” notes Descano, “then the days you fall, the days you aren’t the best you could be, the days you get displaced by circumstance, you have all these people that are softening your fall and supporting you, almost like a spring back up.”

Remember We Are All Human

Much of Descano’s work today is designing transformational communications for organizations during times of change—which has never been more salient than now. 

One of the big focuses at Red Havas that animates her is person to person (P2P) communications, or bringing the humanity and empathy back to the forefront of communications.

Remembering that we are all human—no matter if you’re talking to employees, customers or a business—is one topic featured in the monthly podcast she has launched as part of a team, Red Sky Fuel for Thought, providing insight into the communications landscape.

When she’s not being an intrapreneur or supporting other women, Descano can be found reading, or listening to True Crime podcasts in her kitchen while making a couple dozen stromboli for her family.

By Aimee Hansen

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Voice of Experience: Stephanie Smith, Executive Vice President and Marketing COO, Wells Fargo

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Stephanie SmithBy Cathie Ericson

Success in your career can be determined by your network, which is why women can’t overlook the importance of building and maintaining relationships — not just in your company or department, but across a broad swath of the industry.

“Like many women, at the start of my career, I was very heads down on my work as I sought to perform at a high level,” says Wells Fargo’s Stephanie Smith. “While I created relationships in my company, I learned over the course of my career how critical it is to have those relationships across an industry, whether you’re trying to build a team or benchmark best practices.”

Capturing the Opportunities Available in Marketing

Currently Smith is COO for Wells Fargo Marketing, and her goal is to create a world-class marketing organization within Wells Fargo. The domain is vast, as marketing is a centralized enterprise function that supports every business in the company, as well as digital marketing and other functions.

Before moving into this role, Smith had spent a decade in leadership roles in digital channels at Wells Fargo and Bank of America, where she oversaw the online banking and electronic payments functions as well as digital marketing and sales.
Before joining the corporate world, Smith had been a political appointee in the Clinton administration, where she was the General Deputy Assistant Secretary for Housing; prior to that she had worked with national and regional non-profits that focused on affordable housing and community development.

While her career has encompassed very different assignments, Smith says that the connective tissue among all her positions has been her passion for thinking about how capitalism can help working- and middle-class Americans achieve their goals.
While it’s hard to choose just one professional achievement across a career that spans so many domains, Smith says that she is most proud of the role she has had in building high-performing teams no matter where she was.

Today she sees a number of opportunities and challenges, as the function of marketing is changing rapidly due to the impact of technology, as is every part of the business world.

Smith finds herself most excited about the work Wells Fargo is doing to apply robotic process automation, artificial intelligence, agile methodology and process reengineering to make marketing functions more efficient and effective. These new capabilities that are coming to market fit well with her background, which has been focused on the intersection of determining how you best serve customers and their financial needs using technology, along with the impact of digital technology on every aspect of marketing, including creating customized experiences.

In the operational centers of marketing, she sees that digital technology and automation are streamlining work that used to be highly manual. “Even five years ago we had a smaller set of capabilities to work with; the acceleration brought on by the expansion of marketing technology has been so constant,” Smith notes.

Seeing Diversity Across the Organization

Over the years, Smith has seen that women are given fewer opportunities for stretch assignments — partially because they aren’t offered to them as much, but also because women don’t tend to ask for them as often as men. She attributes this to women’s propensity to feel like they have to be 100 percent ready for a role before taking it, whereas men feel like they need to about 50 percent ready.

“I often share the message with young women that they don’t have to know everything on day one,” Smith says. She adds that mastering a steep learning curve will contribute to your competency and your career, supplemented by asking for support when you need it.

She relays one of her favorite pieces of advice, shared by her boss in her first job out of graduate school where she was developing affordable housing: “You don’t have to have all the answers; you just have to know the questions to ask,” which she has found helpful in a variety of new roles and challenges.

In addition she urges women not to assume that their work will speak for itself and get duly recognized since the reality is that you have to do the great work, but promote it as well. She appreciates when women in senior roles promote the work of other women, a strategy that is even more important in support of women of color.

Smith has been “out” at work as a lesbian since she left college, but acknowledges that it’s been a distinct advantage to live and work for most of her career in the accepting Bay Area. “For many others in the corporate environment, they may not have the benefit of geographic location as I do.”

Being out allows her to bring her whole self to work and not worry about expending energy on hiding her sexual orientation or her family, which makes her a better leader and team member. She also enjoys being an advocate for others as she knows how important it is to see people who are like you in the senior ranks.

As the former executive advisor to the LGBTQ employee group at Wells Fargo for a number of years, she has been proud to help lead productive discussions surrounding how the company can best support team members.

As an example, Wells Fargo’s decision to sign on to the amicus brief in support of the 2015 Supreme Court case on freedom to marry (Obergefell v. Hodges) was important, as it underscored that Wells Fargo is a company that supports the rights of its LGBTQ team members and customers. She finds this open support, combined with equal benefits for team members in same-sex relationships, to be an asset in attracting and retaining employees, and goes to the heart of Wells Fargo’s values of diversity and inclusion.

A Values-Driven Personal Life

With 17- and 15 year-old daughters, Smith and her wife structure their non-work time around their kids in a values-based way. The first is voluntarism, and they work together as a family at several homeless programs on a monthly basis; the second is education and they volunteer at the girls’ schools, which allows them to support education while also being around their daughters. And finally, they value cultural experiences so they frequently travel internationally as a family. “We structure our time around these three dimensions, which both lets us reinforce what we value as a family and gives us meaningful time with our children.”

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Voice of Experience: Michele Trogni, Executive Vice President, Consolidated Markets and Solutions, IHS Markit

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michele-trogniBy Cathie Ericson

With a longstanding career working for and selling to financial institutions, Michele Trogni, Executive Vice President of Consolidated Markets and Solutions at IHS Markit, shares her best piece of advice – success isn’t achieved by one person alone. It’s all about everyone involved, whether it’s your team, your customers or your community.

In her current role, Trogni leads the delivery of data-driven solutions for customers in product design, technology, and managed services including digital, tax solutions, counterparty manager, Know Your Customer (KYC) and Know Your Third Party (KY3P).

She is responsible for helping customers achieve their business goals and competitive advantage through focused, scalable solutions which reduce cost of ownership, improve decision making, lower risk and engage end clients.

Banking and Tech Combine for Ideal Career

As the first in her family to attend university, Trogni has always been a trailblazer. Her career in banking was built during the 25 years she spent at UBS. She first started as a financial controller, often working on integrations and merger-related projects. It was a very acquisitive time, and she was often required to close transactions in a tight timeframe. “It was a perfect fit for me as a tech-savvy accountant with a rambunctious personality,” she says.

As she took on more and more projects, her career took her from the UK to Chicago. She became more involved with the technology function, which spurred her enthusiasm as she saw the potential of combining tech into future strategy.

After a brief stint in Chicago, Trogni upped roots again and headed to New York in 1997. “My CIO at UBS was impressed with the directing I’d done on a wide variety of merger projects, but he told me that if I want to be given the opportunity to do something big, I have to really know the ins and outs of how it all works.”

Trogni was advised to move into technology to be at the coalface running the IT function, and that’s exactly what she did. “Learning how to run the division was an important milestone that propelled my career. I couldn’t have accomplished what I have, if I had stayed on a superficial level,” she says.

She was asked to become group CIO in 2009, overseeing a $5 billion budget and more than 17,000 employees – an impressive achievement considering there were still so few women in tech. After five years she decided to retire from banking, but her best-laid plans for a year off were undone when she was offered the opportunity to move from building tech to selling it through Markit after just six months into her retirement.

It is a perfect fit: selling products she understands to customers like banks and hedge funds that she knows well. “They know I have sat in the buyer’s seat which is compelling to them,” she says.

Now Trogni is responsible for a much larger role within her firm. In July 2016, Markit merged with IHS to create IHS Markit, a global powerhouse and leader in critical information analytics and solutions that drive economies worldwide. She is excited to bridge two firms from both the cultural and operating perspective, creating a new vision for the combined firm.

Making Sense of Diversity

While Trogni has the intellectual skills to succeed, she also has a high “EQ,” an emotional quotient that has served her well and, she believes, enabled her to navigate successfully as a woman in a world that is heavily male dominated. “Some colleagues ended up obsessing about that, but I never did,” she says.

Prior to the financial crisis, firms were working hard to embrace diversity, but Trogni believes that their emphasis on diversity shifted to crisis management. “We’re gradually getting back to where we were,” she says, but notes that there is still a lot of unconscious bias in the workplace that the next generation will have to deal with – something she feels positive about given the fact that millennials are a less-judgmental generation. “I’m very optimistic that they are the perfect ones to address and overcome it,” she says.

It’s the Team That Leads to Success

Over the years, she has had many peer sponsors and managers, and she believes in paying it forward, focusing on ongoing coaching. “No one’s career can be just about them,” she says.

Trogni feels professionals get the best results when they have multiple sponsors, rather than relying 100% on one person to offer the next opportunity, which can lead to burn out. These various sponsors have modeled qualities she wants to emulate, and she also takes inspiration from West Coast entrepreneurs – people who “break the mold,” like Sheryl Sandberg and Elon Musk.

She also has seen the importance of surrounding yourself with a team that offers different specialties. “I don’t need all Type A people, or sales guys or marketing pros,” she says. “You need a combination of a wide variety of skill sets because you only win when you cover all your bases.”

Of course, a sense of humor, and ability to laugh at yourself never hurts, she adds.

A Robust Life outside Work

Community service has long been an important component of Trogni’s life. She has been active with the UBS-sponsored Bridge Academy, a half industry and half governmental-supported school focused on math and music in a low-income part of London. Through fundraising activities she helped spearhead, the school was able to raise £1.5 million, allowing it to expand to offer classrooms for Sixth Form, the equivalent of US 11th and 12th grades. She also worked with the school to create female empowerment groups that introduced girls to coding and tech.

In addition, she spent four years on the board of NPower, a tech charity that trains young, underprivileged adults in the skills they need to build websites and then matches them with clients.

Mom to four kids, ages 18, 15 and 13-year-old twins, Trogni stays busy with their sports and enjoying the “loud family fun” that kids bring – fitting in CrossFit workouts when she can. The family likes to travel and relishes time spent at their home in Nantucket.

Closing thoughts

When asked to point to career achievements that she is most proud of, Trogni turns to her role leading Investment Banking Operations at UBS during the financial crisis. It was a time of high emotions in the industry as well as tremendous risk, she recalls. “Turning to sponsors, mentors and my team helped to ease this burden and proved to be a time when my EQ really came to the fore. The last thing a leader wants is to get to the top of the hill with no one behind you.”

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