Adda Birnir is the founder and CEO of Skillcrush, an online technical skills platform designed specifically for women. According to Birnir, her career path has been unconventional, but as she looks back at all of her experiences she is certain that each role she had in the past served as a building block and learning opportunity to help her create the company of her dreams.
Navigating a Career in Technology
When Adda Birnir first had the idea for Skillcrush, she identified a hole in the marketplace and created a platform to fill the gap in an area she felt very strongly about: inspiring women to discover technical skills by developing an accessible online resource.
Before this, Birnir was working as a technical producer at MTV while running her own web development and design consulting business. “This was a great business, but I found that I wasn’t professionally fulfilled by the client work I was doing. Instead, I was craving a more hands-on experience where I could take a project through the entire life-cycle,” she explained.
Birnir graduated from college and moved to New York in order to pursue a career as a professional photographer. “I quickly learned that the reality of the profession was nothing like I had imagined,” explained Birnir, who shortly thereafter found a job working for an online publishing company. “I was lucky because my position straddled editorial and production, which gave me the opportunity to gain exposure to the technical side of the process of creating and delivering online magazines,” she said.
Here, Birnir realized that she not only had genuine interest in technology but also a natural talent that began to emerge as she spent a lot of time working closely with the web developers. “This was my first real introduction to the world of technology,” said Birnir, who started to take on small coding projects in addition to her regular tasks.
According to Birnir, sponsorship has played a critical role in her career development in technology. “I have been fortunate to have several people in the workplace take me under their wing and guide me as I developed my skills,” she noted. This is why, Birnir added, she has made mentorship such a key component of her company, Skillcrush.
“There are a lot of excellent resources out there for anyone who is interested in learning about programming and web development,” Birnir said, “but it can be confusing to navigate. This is where it is important to have someone who can interject and give you guidance along the way.”
She continued, “Through Skillcrush, we recognized a great opportunity to serve women in the technical space and offer something different than any other technical skills platform that was available at the time.”
Growing Pains: The Ups and Downs of Startups
When Birnir was initially developing Skillcrush, she decided to take a “test and learn” approach to her business. This, she explained, meant treating the company like a science experiment by creating a series of hypotheses and testing them one at a time, beginning with the riskiest.
“The riskiest part of this business model was not creating an online technical skills platform,” Birnir explained, “It was building this type of business that would attract women.”
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Movers and Shakers: Adda Birnir, Founder and CEO, Skillcrush
Movers and ShakersNavigating a Career in Technology
When Adda Birnir first had the idea for Skillcrush, she identified a hole in the marketplace and created a platform to fill the gap in an area she felt very strongly about: inspiring women to discover technical skills by developing an accessible online resource.
Before this, Birnir was working as a technical producer at MTV while running her own web development and design consulting business. “This was a great business, but I found that I wasn’t professionally fulfilled by the client work I was doing. Instead, I was craving a more hands-on experience where I could take a project through the entire life-cycle,” she explained.
Birnir graduated from college and moved to New York in order to pursue a career as a professional photographer. “I quickly learned that the reality of the profession was nothing like I had imagined,” explained Birnir, who shortly thereafter found a job working for an online publishing company. “I was lucky because my position straddled editorial and production, which gave me the opportunity to gain exposure to the technical side of the process of creating and delivering online magazines,” she said.
Here, Birnir realized that she not only had genuine interest in technology but also a natural talent that began to emerge as she spent a lot of time working closely with the web developers. “This was my first real introduction to the world of technology,” said Birnir, who started to take on small coding projects in addition to her regular tasks.
According to Birnir, sponsorship has played a critical role in her career development in technology. “I have been fortunate to have several people in the workplace take me under their wing and guide me as I developed my skills,” she noted. This is why, Birnir added, she has made mentorship such a key component of her company, Skillcrush.
“There are a lot of excellent resources out there for anyone who is interested in learning about programming and web development,” Birnir said, “but it can be confusing to navigate. This is where it is important to have someone who can interject and give you guidance along the way.”
She continued, “Through Skillcrush, we recognized a great opportunity to serve women in the technical space and offer something different than any other technical skills platform that was available at the time.”
Growing Pains: The Ups and Downs of Startups
When Birnir was initially developing Skillcrush, she decided to take a “test and learn” approach to her business. This, she explained, meant treating the company like a science experiment by creating a series of hypotheses and testing them one at a time, beginning with the riskiest.
“The riskiest part of this business model was not creating an online technical skills platform,” Birnir explained, “It was building this type of business that would attract women.”
Read more
Voice of Experience: Patricia Florissi, EMC Vice President and Global Chief Technology Officer, Sales
Voices of ExperienceWelcome to The Glass Hammer’s “Women in Tech” month! We will be celebrating successful women in technology all month long!
Patricia Florissi, EMC Vice President and Global Chief Technology Officer, Sales, knew from a very young age that she had an affinity and a talent for math problems and logic puzzles. What she did not realize at the time is how this skill set and passion for more technical subjects would lead her toward a rewarding career in information technology.
This is because at the time, computer science had not fully been developed as a curriculum. Perhaps it was fate –or a stroke of luck –that Florissi encountered when the first computer science course was created at her university in Brazil, giving her the opportunity to enroll in the class and take the first step toward her bright future in the field.
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Intrepid Woman: Lucy Sanders: CEO and Co-founder of the National Center for Women & Information Technology (NCWIT)
Intrepid Women SeriesBy Cathie Ericson
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Collective Wisdom: Women on Wall Street
FeaturedBy Melissa Anderson
“I have not the slightest doubt that if we let people do this… we will not commit the same stupid mistakes,” he said. He called on men to become more engaged in efforts toward gender equality, although, he continued, it will take some outreach by women in the industry.
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Men Avoid Giving Feedback to Women — What You Can Do About It
Guest ContributionGuest Contribution by Anna Carroll, MSSW
Does your male boss treat you politely, but you notice he doesn’t communicate with you often?
Are you puzzled about what it takes to be promoted in your organization?
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Should I Stay or Should I Go?
Managing ChangeBy Robin Madell
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Voice of Experience: Doris Daif, Head of Digital Customer Experience, American Express
Voices of ExperienceWelcome to The Glass Hammer’s “Women in Tech” month! We will be celebrating successful women in technology all month long!
Doris Daif, Head of Digital Customer Experience at American Express, offers one important piece of advice for women. “Confidence and poise are two of your greatest assets,” she said. “When you possess these qualities, you will be able to articulate your point of view and make your voice heard.”
“You have to go through your own journeys in life to see what lies on the other side,” added Daif, “but if there is one thing I wish I knew earlier in my career, it would be how confidence is such a valuable career tool.”
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Capturing Innovation: How Can Companies Make Tech Teams More Diverse?
Women in TechnologyBy Cathie Ericson
And they are atwitter that it’s even slightly worse over at Twitter – only 10% of the tech employees are women.
But while people immediately tend to fault the company’s hiring practices, Karen Catlin, a former vice president at Adobe Systems who currently works to develop women leaders in the tech industry, maintains that the companies aren’t necessarily doing a poor job hiring women; they’re just not finding the candidates they need. And then, even when women are hired, they tend to leave the company earlier than men.
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Voice of Experience: Katrina Roberts, Vice President, Acting Head of Global Network and International Consumer Technology, American Express
Voices of ExperienceKatrina Roberts never envisioned herself having a career in IT, but now, after joining American Express over twenty years ago, she could never imagine herself anywhere else. Originally, Roberts planned on entering the hospitality business as a hotel manager, but after gaining some hands on experience in the industry while she was still a student, Roberts determined that was not the perfect career fit for her.
Although Roberts was still unsure of her exact career trajectory leaving college, she knew that she had a strong interest in travel and tourism. With some encouragement from her father, a Kodak employee, Roberts applied to work at American Express.
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Success, Perfection and Losing Our Happiness
Guest ContributionGuest Contribution by Yesi Morillo-Gual
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