Kiran Kaur has seen the powerful effect that strong women mentors and sponsors have had on advancing her career. “Together we need to help other women be promoted to leadership roles. We grow the chain by passing it on.”

Kaur came to the United States from Sydney, parlaying her master’s degree in computer science into a position at a small Wall Street consulting firm. As the only women in the IT department, she found herself rolling up her sleeves to install big machines – doing everything her male counterparts were doing.

That can-do attitude caught the eye and impressed one of her clients, a hedge fund company, whose CTO paid a finder’s fee to her consulting company and offered her a job. It was a critical milestone in her career progression, giving her entrée into the financial industry.

Two years later, when the fund manager decided to retire and downsize, he invited two major Wall Street firms in to interview and place the remaining employees. Kaur decided that Morgan Stanley was most suited to her career progression at the time and joined the firm. For 13 years, she held a wide variety of roles, becoming a vice president and then an executive director and overseeing a global team of more than 100 in Asia, Hong Kong, London, Australia and India.

In 2012, a former boss who had gone to TIAA-CREF reached out, inviting her to visit the Charlotte, N.C., headquarters, assuring Kaur she would be well-suited to the culture and there were plenty of opportunities to leverage her experience.

Kaur eventually joined TIAA-CREF in 2013 and was recently promoted to managing director, overseeing technology. She says she is looking forward to being part of some upcoming transitions in the company and industry. TIAA-CREF’s current CIO has advanced to become COO, opening up the position for someone from the outside. “It will be interesting to see their perspective and how we will adapt and deliver on any directional changes they make,” Kaur said. In addition her team has been actively pursuing an initiative designed to drive accountability and shine light on enhancing the exchange management process.

Brand Presence as a Driver of Success

Through her transition to TIAA-CREF, Kaur became acutely aware of the differences in company culture and the importance of adapting. “Morgan Stanley was a very aggressive environment, very competitive, where you had to prove yourself to even be considered to have a seat at the table,” she says. “When I first started at TIAA-CREF I would march in with a solution to a problem, but it wasn’t long before I realized that I needed to tweak my style – they weren’t just about speed but execution.”

That’s when she began to focus on the importance of personal brand. “You have to be constantly conscious of what people are saying about you and how you are being perceived by those around you because it sets the tone for what others think about you, even if they might not have worked directly with you,” she says, adding that brand encompasses everything from how you walk into the room to what you have to deliver.

Even though she acknowledges that her brand spoke for itself when she was first tapped by the hedge fund firm, she says that had she been more consciously aware of its importance, she would have been more intentional about using it to build stronger relationships.

“Had I gotten a career sponsor earlier on, perhaps I would have had quicker ascensions. Finding career sponsors and mentors, people who will recognize and champion your talent, will push your career forward,” Kaur said. “You can be the best person, but if no one knows about it, especially as you get more senior, you won’t get the opportunities you want. Success is reliant on negotiating and influencing skills.”

Although the industry has advanced in gender diversity, Kaur still sees that there is a long way to go to achieve parity. Not only is the financial services industry still largely male dominated, but it is even more pronounced when you layer the technology function on top, which can cause challenges for networking opportunities.

For example, men frequently participate in golf or sports outings, and that can seem alienating to women. “Women know the importance of gaining insights by participating in events outside of work for relationship building, but it can be harder for women to insert themselves into these scenarios. We typically have to go home to our families, where men don’t have to adapt their schedules as much.”

Additionally, some traits that are acceptable coming from a man are still perceived as overly aggressive in women leaders. One area where Kaur urges women to take control is in speaking up for themselves. She points out that men have no qualms about asking for a raise or promotion and women need to do the same.

Despite the gender differences Kaur believes women shouldn’t alter themselves to try to fit in. “Some women try to act like men, which is fine if that’s your choice, but we should be proud of our femininity and stop pretending. Women can drive the agenda just as effectively.”

And that extends to emulating managers too. “Sometimes we get into the shadow of our leaders and start imitating their behaviors which can be positive, but it also means you can lose your individual personality. It’s important to stay true to your own brand.”

Kaur personally stays involved in a number of women-oriented councils and encourages other women in the industry to help increase the percentage of women in IT. “I am an example of someone who got chosen by a woman leader, who put me in a position where I was exposed so that my talent was recognized.”

World Traveler

A multi-national citizen — born in Africa, and then moving to Sydney and ultimately the United States — Kaur has been traveling since birth, and she has passed that love on to her family, which includes her husband and four- and 11-year old children. On a regular basis, she counts fitness, especially yoga, and cooking as her stress busters. For her it’s about being with her family doing something they all love, together.

By Cathie Ericson