By Tina Vasquez
If you ever needed a reason to get over your fear of public speaking, new research from Weber Shandwick should do the trick. The public relations firm reports that a full 60 percent of women who speak at executive conferences also have a seat on boards, which the firm says demonstrates a “direct ‘speak and sit’ correlation.” The firm also asserts that top US women business leaders who engage audiences are more apt to be acknowledged as effective leaders.
Liz Rizzo, Weber Shandwick’s research partner on the study, says that in reality, only a third of board seats are filled using “traditional” methods.
“Most board appointees come from networking and referral, so what better way to make those connections than by speaking at a conference?” Rizzo asked.
According to Weber Shandwick’s executive vice president, Carol Ballock, there’s no better time to consider speaking at conferences. The EVP says the opportunities in the conference space have never been better – but you have to choose the “right” space.
“You have to be strategic if you want your efforts to translate in a bigger way,” Shandwick said. “Who will be in the room? What will you be talking about? If you’re speaking at a well-chosen conference, there’s more than your time on stage to consider. You’ll have conversations with editors, interviews with writers, one-on-one meetings, and opportunities for joining new networks, networks you may not have been able to join otherwise. If you choose the right conference, you don’t have to do a whole lot to get a high return.”
Taking The ‘Right’ Approach
Raleigh Mayer, founder of Raleigh Mayer Consulting, and a frequent partner contributor to theglasshammer.com on topics such as public speaking, executive presence, and leadership agrees landing a speaking engagement is phenomenal and can clearly add a much-needed boost to your career.
Mayer goes on to say it’s important “that when the opportunity is given, you’ve got to be ready for it, making sure to avoid the mistakes often made when speaking to a large group of peers.”
The seasoned public speaker says this includes diminishing yourself, both physically and verbally, by apologizing, refusing to take credit, or shrugging off and avoiding attention.
“We do this because we are taught that it’s wrong to be the center of attention, or we feel uncomfortable attracting it,” Mayer said. “We sit when we should stand, sometimes ramble and fail to make solid points, and often engage in reflexive and inappropriate apologizing, or what I call diminishing disclaimers: ‘This is just an idea’; ‘It’s only my opinion’; ‘I may be way off-track here’, rather that stating our viewpoints or recommendations directly. Teenage girls criticize their counterparts who behave too confidently by saying, ‘She thinks she’s all that,’ meaning, ‘She thinks she’s better than everybody else.’ Executive women should take a tip from the men: earn that label, and take it as a compliment.”
Company Visibility & Career Advancement
At just 36, Czarina Walker is CEO of InfiniEDGE Software, Inc., a Louisiana-based custom software development company. She has also participated in a wide-range of speaking engagements, from local and national to entrepreneurial and technical. The benefit, she says, is two-fold.
“It kept us in front of the public when we are traditionally a field that people do not think much about. We found that customers generally remembered us better because they saw that I had spoken at various events,” Walker said. “The ability to think on my feet while speaking has also had a great deal to do with my personal and professional success. Within eight-months of agreeing to do at least monthly speaking engagements in business or industry, I was asked to participate in four boards at the same time.”
Too Much Visibility
What the CEO didn’t anticipate, however, was the amount of time that all four boards would involve, and that they would also require her to take on additional speaking roles. Walker came to realize that she had to be more careful about the amount of time she was devoting to speaking and serving on boards. The realization came after she asked her employees what made their company different.
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