In the world of marketing, where the main currency is brand recognition and reputation, companies strive to build their brand equity, meaning the value that clients and prospects perceive in a brand.
But the concept of brand equity applies to individuals, not just companies and products. Just like Volvos are perceived as reliable and Rolexes are perceived as luxurious, people cultivate certain traits as they navigate office relationships and seek to advance their careers. These labels affect the perception of your value as an employee and define your personal brand equity.