“I’m a firm believer that when you have this job you have the privilege and responsibility of influence – influence to every constituent, to your associates, to your community, influence to your consumer. And that influence can be translated into passion in the work. It gets you through all the tough parts of the job – the extraordinary ability to change women’s lives through the work,” said Andrea Jung, Chairman and CEO of Avon Products Inc. during her luncheon keynote dialogue with Ilene Lang, President of Catalyst at the recent Catalyst Awards Conference on March 30th.
When asked of how she felt about the purported dwindling number of young women going for MBAs because the perceived lack of social utility in business, Jung responded, “It’s killing me that the CEO role is being perceived as it is at this moment. [The job has] got huge responsibility and privilege but these are critically important jobs for the continued growth of America and the world. So I’m proud to be a CEO. I’m proud–I think we can make a difference. It’s not just my company but all of our companies can make a difference in the community and in this country which needs it.”
And if anyone can do it, Andrea Jung at the helm of Avon can. CEO of AVON since 1999 and Chairman since 2001, Jung holds the title as the longest-tenured CEO of the 15 women currently serving as CEOs in the Fortune 500, an interesting point in light of the fact that it is never a position she went into business with the intention to reach. “I never…set out to be CEO. I think you have to want to be in a role where you can make a difference. For me I realized…that I wanted to be a leader and make a difference in the future of the company and that really was the important thing for me.”
It was that perspective that allowed her to stay on at Avon when she was first passed over for the CEO role in 1997. With all the media hype around it–a New York Times article called extra attention to it as yet another example of a woman being passed over for promotion to C-suite–Jung began to get offers from many outside companies to become CEO. She was torn as to whether to stay with Avon and possibly never become a CEO or to leave to take advantage of the various advancement opportunities.
“Ann Moore, CEO of Time and my mentor for many years…said something that changed my life. She said, ‘Follow your compass, not your clock. Make this decision from your heart, not your head.’…And I made a decision… I felt that it was a tough moment for the company and that the company needed me…It really was a moment [where I thought] I can add value in the role as [number 2]. And I decided in that moment even if it meant [never] being CEO that I would do that because I love the company. It was the best decision I ever made.”She ended up getting promoted to CEO 18 months later but she says she wouldn’t have regretted the decision even if that hadn’t happened. “You really learn that….you have to have a passion for the company – a deep love affair for the work you do or it doesn’t matter what will happen.”
For the first five years of her tenure as CEO, Avon saw, in Jung’s words, “5 years of major double digit earnings.” And then, in 2005, “they hit the wall” and Jung was faced with a potential crisis of confidence. “We had missed earnings guidance twice – the pressure was on. Ram Charan came into my office late one Friday night…and said, ‘Look, they love you. Everyone wants you to win but if you can’t fire yourself [on Friday]…and come back in on Monday morning as if [you were just] put in the job to do a turnaround and do all the objective things that somebody with fresh eyes can…If you can’t do that, this is going to be a tough haul.”
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