By Pamela Weinsaft (New York City)

“Education is continuous. The day I stop learning is the day I’ll die,” said Elizabeth Schneider, the managing director at Citisoft.

She credits her mother for instilling this value in her. “My mother was the oldest of nine children in a very poor family. My mother, who barely spoke English at the time, took on the role of trying to educate herself and raise her brothers and sisters in a very tough time right during the Depression. She realized that if you look at education as a lifestyle and more than academic you will grow and learn things that will propel you forward much more quickly than just classroom learning. From an early age, my siblings and I were involved in learning in all forms: drama, dance, community service, sports, and travel.”

After graduating from McGill University with a Bachelor of Science, Schneider entered into the evening MBA program at Babson College. And shortly thereafter, she got her first break at Fidelity Investments in entry level fund accounting. “[The man] who hired me took a chance and hired me [even though I had no experience working with securities].” Schneider continued, “Unlike today, there wasn’t anywhere in the academic world that focused on trading operations. At the time, the only way you learned this was through experience. [My boss] gave me the opportunity to get in there and learn.”

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By Pamela Weinsaft (New York City)

Wendy Cai-Lee is quick to point out that much of her success is attributable to the sacrifices her parents made for her and her sister. When the director of Deloitte’s Chinese Services Group was just twelve, her father—a former diplomat from China’s State Department—gave up his career and his country and moved his family to the States. “We moved mostly for money and my sister’s and my education,” said Cai-Lee. “My father was concerned that if we waited any longer, I wouldn’t be able to learn English and speak it without too much of an accent.” She continued, “My parents were hardworking people who put their careers on hold and put all their hopes and dreams on their children. There was a lot of emphasis on education.”

The family ultimately settled in New Jersey. “It was a huge adjustment. But kudos to my parents: they made the move when I was young enough so that the impact was not as traumatic as it would have been if was older. I was very lucky that my parents not only moved me here when I was very young but also with a sold background of Chinese—I speak 5 Chinese dialects—and moved us to a town with an excellent school system.”

Cai-Lee was a good student and a quick learner, although there were some challenges: “In New Jersey, I grew up in an Italian and German town…my sister and I were the only Asian Americans in our school system.” Still, Cai-Lee said, “I learned English within a year. And, by the time I went to junior high, I already joined the junior debate team. I don’t think I’m that much smarter…it’s just that my father was already teaching me geometry in 5th grade. I just simply I learned all that stuff early on so it was easy to excel.”

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by Pamela Weinsaft (New York City)

Vanna Krantz grew up on Ottawa, Canada. As a child of Indian parents “who would prefer their children to become doctors, lawyers or accountants,” Krantz said she was “probably brainwashed at very young age that college was extremely important and a formal education was an absolutely necessity.”

Armed with a dual degree in accounting and mathematics from the highly regarded University of Waterloo, Krantz intended to become a chartered accountant. But, she laughed, “Did I know what it meant to be an accountant? Absolutely not. But I knew it was a professional standing and there was value to that.”

Now the Chief Financial Officer for the Media Division of Thomson Reuters, and the moderator of the recent FWA Event, Krantz has settled into her best role yet. “Thomson Reuters is a good fit for me because the Finance organization is highly valued (obviously something important to me), with tremendous talent/leaders. But it is also an organization where people skills matter quite a bit.”

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by Pamela Weinsaft (New York City)

Ida Liu creates wealth management strategies for ultra high net worth individuals in her role as Head of the Fashion, Retail and Consumer Group at Citi Private Bank. From high finance to high fashion and back, her career path is a testament to following your passions and to keeping in touch with your contacts.

Born in California and raised in a Mandarin-speaking home by her Chinese parents, Liu said, “My father really is an inspiration to me. He instilled in me from a very young age a work ethic and the ability to work really hard, not give up. I saw him start a business and the can-do attitude and work ethic were instilled in me at a very young age, and still inspire me everyday.”

Liu graduated from Wellesley College with a dual major in Psychology and Chinese Studies, with a concentration in Economics and a passion for fashion. “I was one of six corporate buying interns at Neiman Marcus during my junior summer while at college and was offered a job to be an assistant buyer out of college but decided to take the investment banking route [after acing the on-campus interviews]. At the time, I thought that it would be easier for me to go into investment banking and then into fashion rather than the other way around.”
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