Intrepid Woman: Star Jones, President, Professional Diversity Network

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Star JonesThough she’s widely known as a high-profile lawyer and former host of ABC’s The View, Star Jones doesn’t consider those her most important roles. Rather, she is proudest of the changes she is helping affect by serving as president of the Professional Diversity Network, Inc., which merged with the National Association of Professional Women in September 2014.

“As I have forged my career path, it was always with an eye toward a profound sense of service – knowing it would be about helping people,” says Jones.

As a young woman, Jones always wanted to be a big-city prosecutor and got what she considers her dream job straight out of law school. She rose to the level of senior prosecutor in the Kings County District Attorney’s Office in Brooklyn, New York, when she was invited to start her career in media at NBC News. At the age of 30, she became the youngest person to be named the network’s Legal Correspondent. “It was such a compliment from the then-president of NBC News, who said I had the ability to make the law user-friendly,” she recalls.

She became an admired legal talk show host and then national talk show host on ABC’s The View, where she relished her ability to give voice to women and speak about issues that matter to her gender and community at large. Joining PDN/NAPW was the perfect next step allowing her to advocate on behalf of women, minorities, veterans and the disabled to put them to work. “We are changing lives one job at a time.”

Jones says that though her career has taken multiple twists and unexpected turns, she has stayed on the path intended for her by making the most of each opportunity. “Luck doesn’t just happen,” she says. “It’s the result of preparation meeting opportunity, and I have been prepared each step of the way.”

“Doesn’t Get the Attention it Deserves”

Jones’ overall top mission is to bring attention to diversity, inclusion and gender inequality. “It doesn’t get the amount of attention it deserves,” she says, citing the statistic that, on average, a women working full-time earns .78 to the dollar compared to a man in an equivalent job. Wage disparities are even greater among Black and Hispanic women.

“This is the biggest challenge to women, and the No. 1 problem I’m trying to address is equal pay for equal work.”

The business case is there, of course – research shows that when women executives run a company, they lead the business to increased revenue, making it not just right thing to do, but the smart thing to do.

Rising Tides Lift All Boats

Her passion stems from her upbringing in the projects of Trenton, New Jersey. Her close-knit family always encouraged her to be anything that she wanted. However, they didn’t focus on the fact that she was the most beautiful or most talented, but rather that she had everything she needed to do what she wanted.

Applying for every grant and scholarship that was available, she started college. When she realized that the work/study program only paid $3.55 an hour, she applied at the Brookings Institute as a second-semester freshman. A 90 word-per-minute typist, she earned a data input position at $10 an hour, which she held throughout college.

“I had acquired a skill, and that’s one of my mantras to young people: I feel strongly that I want to empower young people to achieve their dreams, but they have to have the skills necessary to do so,” Jones says. “I always had a voice telling me I could succeed, and I want to give that voice to other women.”

PDN was founded on two premises: empowering people and networking, which Jones says are the foundation of her successful career. “Women do need to help other women. Rising tides lift all boats, and when women help each other professionally — especially women at the top — everyone benefits,” she says, advocating that women who can, should focus on recommending other women for positions and act as mentors.

When NAPW and PDN merged, Jones was tasked with nominating new board members. She proudly boasts that with four women on the nine-member board, it is now one of the most diverse among publicly traded companies in the United States, second only to Macy’s. “Achieving women leadership at the board level allows it to trickle down to all levels,” she says.

Success Doesn’t Come Easy

Jones is the first to admit that fulfilling your dreams is hard work; even once you earn your success, you have to work even harder to maintain it.

“I’ve heard ‘no,’ but I’ve been patient and persistent and never gave up,” she says. In fact, she is proud that the song played for her at the recent “Go Red for Women Red Dress Fashion Show” was I’m a Survivor by Destiny’s Child.

“I’ve heard ‘no,’ but I’ve been patient and persistent and never gave up,”

Says Jones, “You can’t step on people to get ahead but you can get around them if they’re in your way. Each time you hear a ‘no’ or encounter a stumbling block, you have to figure out what you need to do to be ready for the next opportunity.”

Role Modeling Begins at Home

Often called a role model herself, Jones recommends that people seek role models in their own communities, where they can be touched every day. Her grandma and her mom are her role models – her grandma who is 96 years old, still “dresses” every day. And she says her mom filled her with just the right amount of attitude to make sure that no one takes advantage of her.

Jones remembers a guidance counselor who advised her not to rock the boat. “My mom told me that if you’re in the boat, you better turn it over,” says Jones. “My grandma’s ladylike qualities and my mom’s ‘vinegar’ have made me who I am today.”

Jones also cites as role models Donna Brazile, Vice Chairwoman of the Democratic National Committee, one of PDN’s board members and a friend since she was 17; and Barbara Jordan, American politician and a leader of the Civil Rights movement.

She adds that she has the deepest respect and admiration for Hillary Clinton, who she says has the uncanny ability to find common ground, a skill she tries to mirror on a daily basis.

Feeding Her Passion

As a community advocate, Jones says her passion and purpose is with the American Heart Association. “My pastor told me that you often don’t know your purpose until you’re walking in it, and now I am.”

Five years ago, Jones had open heart surgery and due to this second chance at life, she has a new mission to educate the world about this disease that is the No. 1 killer of African Americans and women, but is 80 percent preventable with simple lifestyle changes.

“As a survivor I have an obligation to raise awareness,” she says, which is what inspired her to start the NAPW Foundation, the charitable arm of NAPW which now has more than 200 chapters. She knows that women love to network over causes they believe in, so she selected four philanthropic organizations that touch all aspects of women’s lives: the American Heart Association, The Breast Cancer Research Foundation, Girls Inc. and Dress For Success.

And what does she do for fun? “Everything I am doing is fun,” she says. “My version of ‘play’ is feeding my passion.”

By Cathie Ericson

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Voice of Experience: Teresa Weintraub, President and CEO, Fiduciary Trust International of the South

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Teresa Weintraub

By Cathie Ericson

“To whom much is given, much is expected.” Those are the words Teresa Weintraub lives by, especially when it comes to mentoring other young women, and she urges her peers to also lead by example.

Weintraub’s career has spanned the worlds of international tax, fundraising and now the wealth management world as the president and CEO of Fiduciary Trust International of the South in Florida, which she joined in 1998.

“Though my path seems circuitous, when you step back, you can see how it’s all connected,” she says. She left her career as a tax attorney when she realized it didn’t offer the flexibility she needed for her young family and her desire to spend as much time as possible with them in addition to activities such as president of the PTA and other roles. As a tax attorney, she gained the technical and analytical skills while her 11 years in fundraising at the University of Miami offered her the community knowledge and people skills necessary to succeed in her current role.

“Though my path seems circuitous, when you step back, you can see how it’s all connected,”

One of her key focuses right now is developing her firm’s Latin American strategy, which she has been working on for the past two and a half years in order to help families from that region, or who either have moved to the United States or have beneficiaries who are residents or citizens of the U.S. The fact is, there are many U.S. nationals who are living abroad who may not realize that there are certain reporting requirements. Her firm has identified a significant market to work with and the goal is to ensure those families will be able to successfully transfer their assets to future generations in the most tax advantageous manner possible.

She is extremely proud of having grown Fiduciary Trust International of the South to be the fifth largest trust company in Florida, with the help and support of her team and her colleagues at Franklin Templeton, the parent company of Fiduciary Trust.

Weintraub knows how vital it is to have a team that you believe in, because as she mentions, as you rise in management and the business grows, it becomes harder to work directly with clients. “You need people in place that you trust to do a great job. If you’ve done your hiring, training and mentoring well, you have those people,” she says, adding that one of her favorite aspects of her position is mentoring and working with young people in the firm and seeing them rise through the ranks.

Advice for Those Starting Out

Though her career path makes sense in retrospect, Weintraub is the first to admit that she never spent too much time assessing career goals or making long-term plans. “I have never felt regret over something I didn’t do because at that time, I didn’t realize it was something I should have been doing.”

She advises women who are starting their careers to speak up and make their voices and opinions heard. “Sometimes a woman who speaks up is considered aggressive, and a man who speaks up is considered smart. That’s an issue that’s still with us, but we are making strides and shouldn’t let that deter women.”

Weintraub says it’s important to work hard, with focus and integrity, and become that go-to person who can be relied on to get the job done. “People will recognize and be grateful for your support and hard work, and that’s when the promotions come.”

“People will recognize and be grateful for your support and hard work, and that’s when the promotions come.”

She hopes that women in leadership positions take the time to mentor, coach and develop other women. Of course, she says it’s important to mentor all young people, male and female, to really coach and pull people aside after meetings to spend time and give feedback – what did they do well? What could they do better?

“When I started, women tended to be harder on other women,” she recalls, appreciating how much that has changed. “We as women didn’t have role models helping us because they were just trying to survive. But since that’s no longer the situation, we need to be good role models — supportive and encouraging.”

Although the industry has matured – she recalls being told to wear dark suits when she first entered the workforce – there are still advances to be made. One area in particular relates to the issue of women and children. She says that although in this generation, you may see just as many men stepping down, only women deal with the prevailing mindset of ‘are they going to be coming back? “How can that be after so many years of women going back to work after having kids, especially when many men have equal childcare roles?” she asks rhetorically.

In past generations, men were expected to work full time, while women did the carpools, but that is no longer the case. Since this generation is more 50/50, with a lot more hands-on fathers than before, leaders have to be aware that men need similar flexibility options. “I believe strongly that we can’t forget the men in this generation.”

Sharing Success with other Women

Weintraub currently acts as global treasurer for the 60 chapters of International Women’s Forum, a global network of preeminent women, whose careers span fields from chefs to writers to educators. She’s also involved in C200, another invitation-only group of entrepreneurial women, and the Women’s Fund, along with other organizations dedicated to helping women and girls. Mostly notably she was on the founding board of the Miami Commonwealth Institute that mentors and trains women in middle management.

“I believe strongly in being a valued member of the community – that could be your work community, the broader community or your family community.”

Weintraub knows she’s been blessed with a large circle of friends and a close family which includes her husband and three kids, a son and two daughters. She and her husband are committed to traveling as much as they can, having enjoyed recent trips to Cairo and Istanbul. “I have met wonderful women from around the world, and it is great to see their countries and learn their cultures,” Weintraub said. “Women around the world have much in common and much to learn from each other. That’s why I believe that mentoring and helping bring up the future generation of leaders is very important.”

By Cathie Ericson

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Intrepid Woman: Kat Gordon, Founder, 3% Conference

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Kat Gordon“Diversity + creativity = profitability. There is no downside to increasing the number of women in creative director positions.”

That’s the philosophy of Kat Gordon, who began her copywriting career in the magazine world, working for titles such as USA Today, Cosmo and Sports Illustrated. She found the work fun and dynamic, and anticipated that she would eventually rise to the position of promotions director for a magazine. However, fate intervened, and when her husband was transferred to the west coast, she joined him in San Francisco. What followed was a major career re-invention, which she calls the best thing that ever happened to her.

After taking night classes in advertising copywriting, Gordon realized how much she loved working that part of her creative muscle, and joined the ad world, landing positions with several large agencies.

She left agency life when she had kids, and quickly discovered a niche as a freelance copywriter. At that time, everyone needed websites written so Gordon was able to work at home with the help of a nanny. In 2008, she started her own agency, Maternal Instinct. It was a reflection of the work I was getting from so many brands that hired me to write for them because so few creatives knew how to speak to one of their key audiences — moms.”

As time went on, Gordon began to increasingly wonder why the female influence was not being reflected in the ad world. “I was living in this entrepreneurial area with tons of startups, and yet this huge issue was not being addressed,” she said.

“I was living in this entrepreneurial area with tons of startups, and yet this huge issue was not being addressed,”

When Gordon realized that only 3% of creative directors were women, The 3% Conference began, a social movement that now consumes the majority of her professional time.

Where are the Women Creative Directors?

Since Gordon began her research five years ago, the group has held three conferences and nine traveling events, and she has become an in-demand speaker and thought leader. In August 2014 they recreated the study that had unearthed the 3% number and found that the number of female creative directors is now up to 11 percent – “out of the single digits at least,” she notes, wryly.

According to Gordon, the industry has a lot at stake: the vast majority of purchasers in every consumer category are women, and companies are losing sales by not reaching them. “It is a business imperative to change this because brands are leaving rich ground for creative exploration untapped,” she says.

Unlike STEM and other fields, adverting doesn’t have a recruitment problem at entry levels, but it does have a retention problem. “In some ways, our situation is worse,” Gordon says, because women have expressed a desire to train in the field and want to work in it, but then they lifestyle out when they would be the most productive. She calls it “death by 1,000 paper cuts” – all the little annoyances and issues eventually become so untenable that women give up.

So while the bad news is that there lots of small things impacting the industry, the good news is that they don’t have to reinvent the entire world. Rather, the industry needs to identify the pitfalls and side step them to keep women in.

The 3% Conference website identifies 50 small things that can make a difference – such as changing hiring practices and increasing maternity leaves — and just recently they ran a breakout session where they identified 50 more. Much of the retention problem relates to crazy and unpredictable hours and, as Gordon notes, making allowances that would create a workplace friendlier to women would do the same for men.

Lighting the Fire

Gordon’s interest in the topic was fueled by her disgust for how women were being marketed to — how despite the unbelievable power of the female consumer, they were being ignored and stereotyped.

“I started this as a passion project and didn’t realize how much the message would resonate and how many corners of the world would want to get involved,” Gordon says, adding that she feels an enormous sense of responsibility to the women in her industry.

“I started this as a passion project and didn’t realize how much the message would resonate and how many corners of the world would want to get involved,”

“Unlike with some missions, I don’t run into people who are naysayers, but rather it’s a battle that people want to talk about. I’m motivated and love it and I feel blessed to have this responsibility. I am eager to get more women involved to help carry it forward.”

One recent endeavor was holding a Tweetup on Super Bowl Sunday where ad women around the world were live tweeting their reaction to the ads, complete with the brand and ad agency Twitter handles. Using hashtags like “#3percentSB,” “#mediawelike” and “#notbuyingit,” the group garnered 59 million impressions. The consensus was that the loser by far was Carl’s Jr., while the NFL’s domestic violence and the #LikeAGirl campaign received high marks.

Personal Sales Skills Crucial

Gordon encourages women in the industry to remember that it’s key to be a persuasive sales presenter — most women spend time training on the creative aspects, without ample attention on how to sell the work. She urges women to take a class if they’re not confident speakers and seek out low-stakes opportunities to speak out so they will be ready when it does matter.

“I believe this is the best time ever to be a woman in advertising because agencies and brands are realizing the unbelievable value women have due to their insight into the female experience. It’s an asset,” she says. “The field is starving for that work, and the superstars will be the ones who are bold enough to tap into their whole life experience…”

And she says it’s the responsibility of all women – not just those in advertising — to speak up as part of the 3% commitment. Since all consumers are exposed to 3,000 ads daily, we want all women to be aware of the 3% movement and how we’re working hard to up the quality and effectiveness of those messages. “We need women to cheerlead for us and tell us what they like and don’t like.”

On the Court and In the Kitchen

Gordon loves spending time with her two sons, especially cooking and baking with her younger one. She also makes time to play tennis: “It’s so important to find something physical you do that brings you joy,” she says.
An active supporter of early childhood literacy, Gordon says, “It’s such an important gift to give to your child, to read to them from when they’re babies.” Nurturing the future class of creative directors should come early!

By Cathie Ericson

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Voice of Experience: Bin Hwee Quek, Vice-Chairman of PwC Singapore and the Markets Leader of PwC Asia

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Bin Hwee Quek“The barriers to success for women in our profession are sometimes ourselves,” says the Vice-Chairman of PwC Singapore and the Markets Leader of PwC Asia Bin Hwee Quek. “We sometimes believe we cannot reach the pinnacle of our career. This is not always true. It is possible for those who desire it. These women tend to embrace change and always keep an open mind.”

In her current position, Bin oversees all industries and sectors, both in Singapore and in the Asia Pacific Region, including financial services, health, technology, infrastructure and government. “I spearhead the markets and industries initiatives to enhance a high-performance culture and propel growth,” she says. “For each industry and sector, we aim to bring the best solution to our clients through our subject matter experts.”

Additionally she sits on the Global Markets Core Leadership Team which is charged with developing client solutions for the future. The Team identifies megatrends and determines how to help PwC win in the market, which is rapidly becoming more complex, transparent, interdependent and subject to continuous and accelerating digital disruptions.

“I feel privileged to work with talented people on projects ranging from statutory audit to restructuring, debt and equity financing and fraud investigation,” she says. “I am most proud when my team pulls together to deliver the best solutions for our clients and whenever our clients acknowledge our contribution to their success.”

As she has ascended through the hierarchy of PwC, she hasserved in various capacities including Asset Management Leader, Government Leader, Real Estate Leader and Human Resource Leader (Assurance).

With today’s rapidly changing world, full of new technology and disruptions, she is interested in how they work together to create new businesses and drive out old ones. In addition, she is intrigued by Big Data. “It has many secrets yet to be revealed,” she believes. “Data analytics will provide hindsights, insights and foresights to enable faster informed decisions for operational excellence and business growth.”

Advice from the Top

As Bin reflects on her career, she sees that she has always been more externally focused, thoroughly enjoying her work with clients and various government agencies. However, looking back, she believes she would have benefitted from spending more time with her colleagues to take advantage of increased opportunities to collaborate.

She encourages women in the industry to put themselves forward for different roles within their firms and in the network, advising that an overseas stint can greatly enhance work experience. And she believes that women should contribute to their community in areas where they are most passionate. “I strongly encourage everyone to make time in their busy schedule to contribute and to give back to our society,” she says. “Each little bit goes a long way.”

A Philanthropic Mindset

She puts that advice into practice, serving on a number of boards herself, including various Singapore Government statutory boards, such as The Housing and Development Board (“HDB”), where she was honored to receive the Public Service Award from the Singapore Government for her contribution to HDB. “It is humbling to know I have made a difference in the lives of my fellow Singaporeans.”

Other boards she has served on are those for Industrial and Services Co-operative Society and The National Volunteer and Philanthropy Centre, and she currently serves on the boards of Duke-NUS Graduate Medical School and Health Promotion Board, where she chairs the audit committees, and The Maritime and Port Authority of Singapore.

She also has volunteered her time for the prison ministry for the past 10 years, which stems from her belief that everyone deserves a second chance. Further, as president of the Singapore Anti-Narcotics Association (“SANA”), she is a firm believer in keeping Singapore drug-free. SANA is committed to empowering the pillars they have identified as the bedrock of a drug-free society: youth, family and the community. “Together, we can work toward creating a crime-free and drug-free Singapore,” she says.

In her remaining free time, she loves outdoor activities, including skiing, trekking, cycling, playing golf and running, having completed a marathon.

Many of her adventures include her husband and three children, who enjoy spending time together skiing, trekking and snorkeling. “I remember feeling a sense of achievement at the summit of Tiger’s Nest in Bhutan and am looking forward to trekking in Patagonia in September this year,” she says.

By Cathie Ericson

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Karuna Annavajjala, Director, Corporate Systems Technology, TIAA-CREF

Karuna AnnavajjalaKeep an open mind, be willing to try new things and ask for help. For Karuna Annavajjala, this trio has provided the key to her corporate success.

After completing her bachelor’s in engineering in India, Annavajjala came to the United States and earned her master’s degree in computer science. She moved to Columbus, Ohio, to become a developer at a startup company, eventually moving into the role of software architect. She then joined Alliance Data in the marketing technology department prior to segueing into product management. At that point, she realized that she wanted to focus on core strategy as her full-time job, rather than just engaging in special projects or other sporadic engagements, and pursued her Executive MBA from the University of Michigan, specializing in corporate strategy.

After earning her MBA, she worked at Deloitte Consulting in the technology strategy area and then joined TIAA-CREF three years ago in a role that would maximize her years of strategy experience at the intersection of business and technology.

Last year, she assumed a new role at TIAA-CREF, heading up IT teams that support corporate functions, including human resources, legal and compliance. She cites one of her major achievements as establishing solid internal partnerships and providing value as a technology leader for human resources function.

Right now, Annavajjala is working with her team to refresh the company’s technology strategy roadmap and developing the digital strategy for human resources, a project she relishes because of her interest in strategy work.

“It provides the perfect opportunity to partner with leadership on the business side, as I explore what they need and how we can make it happen,” she says.

This is also part of one of the ongoing industry trends that interests her: the increased focus on data centric decisions and the digital user experience.

Career Lessons

As Annavajjala has progressed through her career, she has realized the importance of being in tune with the bigger picture of the department’s function and how it relates to the overall business strategy. In her case, that meant keeping the technology function relevant to the business process change to enable the end to end solution.

“To be successful in a professional environment it takes a combination of skill sets, but one big lesson I have learned and consistently applied that yielded positive results is to always be curious and being a lifelong learner.”

To that end, she encourages her team to always ask questions, especially in the technology sector where it’s imperative to be in tune with the rapid pace of change. “You’ll be amazed at how much you can learn and how much faster things will move forward because you took the time to ask the right questions.”

An Opportunity for Women

According to Annavajjala, the pool of female talent in the technology space is not where anyone would like it to be, but that also offers a positive opportunity for women who excel. “It’s easy to shine if you capitalize on the opportunity because there are fewer women,” she says, adding that more women would bring much needed diversity to the field and adds that more girls and young women would be interested in technology careers if they understood all their options.

As an example, she cites a coding class that one of her middle school daughter’s teachers was holding. At first, no girls signed up for it, but when they created a separate class for girls, it filled up faster than the boys’ class. The girls just needed the chance to try it in an environment they saw as more conducive to their learning. It is important to understand, acknowledge and act on such cultural nuances when educating and encouraging girls to pursue technology learning.

She also finds that many perceptions of the financial services industry are false as well. “The idea that the entire industry is full of male-dominated Wall Street Type A personalities is a stereotype that’s no longer relevant,” she says, though she does add that there are subtler barriers that typically manifest themselves later in one’s corporate career growth.

For that reason, she advises her peers to be bold about sharing their story openly to help others navigate from what they know and have achieved.

Annavajjala is part of the steering committee for TIAA’s IT Women’s Council and a member at large of the women’s Employee Resource Group (ERG), and adds that she is personally passionate about women in technology, and so is keen to continue to serve in the Diversity and Inclusion Council.

Annavajjala believes that these types of programs have to be a “pull,” rather than a “push.” “It can’t be just about the company sending out communications and making opportunities available,” she says, but rather that individuals should be invested enough to want to participate and make time for such programs.

Throughout her career, she has been active in these types of initiatives, including founding the Diversity Committee at Alliance Data. “It was designed to provide a framework and forum for everyone to feel like they have a place for their voice to be heard and share ideas. Each of us has an important perspective, regardless of what we look like or where we come from and it is vital that we express it.”

Sharing Her Passion for Education

Annavajjala carries her passion for STEM and education into her volunteer pursuits, working to make sure that school-aged kids have access to STEM education and new technology and capabilities. She is also actively involved with the BeEducated Movement, a non-profit organization that helps sponsor libraries in rural communities in India, Nepal and Pakistan.

“Kids in those rural communities drop out of school not because of a lack of interest, but because schools can’t provide text books, and families can’t afford them. These rural libraries were established to provide standard text books, job and exam preparation material relevant to their local regions, so kids can graduate school successfully and then aspire for higher education or jobs.”

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Voice of Experience: Pauline Ho, Assurance Leader, PwC Malaysia

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Pauline Ho“Women need to understand that they have opportunities, but there will be sacrifices along the way. It’s not easy: you might have to give up your “me” time to be with the family, and you may have to take a back seat for a short time to concentrate on your family and then return to focus on your career,” says Pauline Ho. “It’s a balance that each person has to figure out for themselves.”

Since 1993, Ho has worked for PwC in the Malaysia office, augmented by a two-year international assignment with PwC UK, working with clients in the energy and utilities sectors among others. She became Partner in 2005 and almost immediately learnt that she was pregnant with triplets. Confined to bed rest towards the end of the pregnancy, she worked from her hospital room until her doctor banned her from conference calls. “I am not one to take it easy. However it is a choice,” she says.

When she did return, she decided to take on client work that didn’t involve much travel demands in addition to taking on what she felt would be a more stable position overseeing Human Capital and Methodology for the Assurance practice.

After three years, she relinquished the Methodology duties in order to oversee larger clients, eventually leading to being asked to lead the Assurance practice for Malaysia – the first female Assurance Leader in Malaysia.

She names this as the professional achievement she is most proud of, overseeing 1,200 professionals which is roughly half the firm in Malaysia.

Right now she is focused on working with PwC on building trust in a competitive marketplace, noting that Assurance is the foundation for that trust. “The audit market is very mature, but we are working to change mindsets to view assurance in a broader lens, to demonstrate the value we can bring to our clients.”

Learning to Take Risks

As she has progressed throughout her career, Ho says that she has learned that it’s ok to make mistakes because trying new things is how you learn. She says that in the past she had taken the approach that if she wasn’t certain about something, she’d better not do it.

That held her back, she says, but as she progressed she had mentors who pushed her along and helped her take on more courageous roles and new challenges.

She cites one time when her Managing Partner asked her who would be suited to take on a new role, and she offered three names, excluding her own, and explained why those people could do the job. When he asked about her, she said that it had never crossed her mind because she wasn’t ready. When he said I think you are the person, I agreed,” she remembers, reflecting on a conversation playing in her mind about other times she had turned down a role because it required too much travel or otherwise was outside of her comfort zone.

Making Strides In Equal Representation

Ho is proud that the firm has excellent female representation at all levels – 60 percent of its graduate intakes are women, along with 40 percent of partners and directors, and even two of the nine executive board members, including Ho.

One area where it is trickier to maintain equality generally, but desired by female millennials, is in mobility since it is more challenging for women to take their family overseas in the Asian culture than men.

She also sees that many women take a break when they have children and it is challenging for them to return. The firm is addressing that by supporting the national “Back2Work” program, where they help women re-acclimate, and the firm also offers flexible working arrangements, which allows people to work a minimum of three days a week..

The board level is another place where she sees women can have an impact. “When people retire from board positions, they try to find others whom they know to take their places, so it’s important for women to remember to do the same for women.”

She is also a believer in mentoring, and recently volunteered to help in a pilot program to mentor young, high-potential women called “Womentum,” an idea that came from her Markets Leader, another female partner on the executive board of PwC Malaysia. “Women need to help each other more, share their stories and let people see that there are successes and failures, and it’s ok to do something out of your comfort zone,” Ho says.

She herself benefited from a mentoring program earlier in her career, when she was fortunate to be assigned by the firm’s former chairman to a female CEO of an international bank in Malaysia, whom she says was instrumental in helping her prioritize what was important and how to make it happen.

Away from the Office

Ho’s triplets, now nine, keep her busy away from the office with their sports and activities. The family also prioritizes quarterly holidays – whether to the beach or the slopes to enjoy family time.

 

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Voice of Experience: Frances Janis, Senior Partner, Pomona Capital (the private equity arm of Voya Investment Management)

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Frances Janis“Make sure you take control of your career and assert yourself, and you will be rewarded,” says Frances Janis. “You will have a successful career if you seek out opportunities that fit your strengths and then perform to the best of your ability.”

Janis knows that this path will pay off: her career in the venture capital industry has been the result of seizing new opportunities and taking calculated risks along the way.

She was first introduced to the field when she filled a six-month gap between university and graduate school as a receptionist at a venture capital firm. It just happened to be one of the most prolific VC firms at the time, one that had backed Apple and Genentech, and Janis recognized her good fortune to be working with great people doing exciting things. She sought employment at the firm after completing business school, and while there were no current opportunities there, one partner who had left to start his own firm hired her. She worked for him for 11 years and continues the relationship today — he remains her mentor and is on the board of a fund for which she is the portfolio manager.

Her next move was to join her current partner at Pomona Capital, who was launching a new concept at the time — buying out the interest in funds from investors who needed liquidity. “It was a mad cap idea, but he was very convincing and he really had foresight in a market that was not yet evolved,” she says. “It’s been an amazing ride. Neither of us could have dreamed it would become as big of a business as it has,” says Janis. The 21-year partnership has spawned a business that manages $8 billion and has 45 employees in three global locations.

For Janis, building the business is the achievement she’s most proud of. These days, her main functions are in an upper management capacity, rather than making investments. She recently was intricately involved in overseeing the development of a recently launched retail product, which will be distributed by Voya. It will create an entirely new market for Pomona Capital, since all its previous products have been institutional.

“I love being involved in strategizing how to make sure that the business is moving forward on lots of different fronts. The industry has changed and evolved so much, and we are constantly faced with exciting new challenges.”

Finding the Right Talent and Right Fit: A Two-Way Street

For Janis, one of those recurring challenges is managing the people side of the business. As a small firm, it’s critical that new hires fit in to the collegial culture since each person affects the dynamic. The interview process typically includes having the potential candidate meet with a cross section of employees to check that personality fit. “From senior-level employees down to junior, it can be hard to get it right,” she says.

Once selected, her firm aims to keep associates engaged so Pomona is constantly considering how to offer new experiences. For example, just recently a younger associate who valued international experience spent time in the firm’s London and Hong Kong offices; another will go to Hong Kong in September.

Much of a candidate’s future success has to do with how they respond to the smaller, less-structured environment. Janis recommends that all professionals realize that bosses prefer employees who are self-starters and ask how they can help, rather than sitting and waiting to be tapped on the shoulder.

Janis stresses that long-term career satisfaction comes from finding something you love to do. She knew from her first position that she loved private equity – being around smart people and the excitement of hearing about new businesses and strategizing on their behalf. She also says that she knew a big bank wouldn’t be a good fit for her; for her part, she preferred the smaller environment, where she was spending a lot of time with people who become like family.

“You have to understand what the right environment is for you: Are you a self-starter? Do you need hands-on management? You have to be an active manager of your own career, and while you shouldn’t be impatient and jump before you fully understand the opportunities a certain position might offer, you shouldn’t stay at something too long if it’s not fulfilling your needs.”

Success in a Man’s World

Janis notes that the financial industry is still predominantly male – and that much of the networking happens on golf outings and during other sports-oriented events.

“While that remains a barrier and it does not always provide the most comfortable networking environment for women, that doesn’t mean one can’t have a successful career in the financial services industry; you just have to accept that these venues exist.”

She says that there are many successful women in the industry – she points to her firm which has two female partners and women heading up finance and marketing, but notes they are not always as vocal about their achievements. “These women both have roles of significant responsibility, and you usually don’t hear about them. Women tend to be more low key and modest and don’t get as much recognition as men choose to take.”

As the mom of two boys, ages eight and 13, her home life can be a “man’s world,” as well. She loves nothing more than having breakfast with her sons, and spending as much time with them as she can. “I leave work and turn into a mom,” she says.

And lastly, in addition to Janis’s role as a Senior Partner of Pomona, she serves on the board of trustees of her alma mater, Northeastern University.

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Men Who Get It: Larry Ostendorf, Senior Director Business Development, Pacific Scientific Energetic Materials Company

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“We’re all in this together; it doesn’t matter what your gender, race or creed is.”Larry Ostendorf

That is the philosophy of Larry Ostendorf, who oversees business development for the aerospace and defense market for Pacific Scientific Energetic Materials Company. With only a few competitors, the sales environment is largely based on the relationships he builds with his customers, which include aerospace and defense companies, the U.S. government and foreign customers. “My role is to make sure we’re well thought of, to make sure that we have the opportunity to share our capabilities.”

Ostendorf graduated from West Point and spent five years on active duty in the US Army, then he earned his MBA. He’s spent over 15 years in the corporate world as a project manager and business development professional. He has augmented his leadership background with 15 years in the National Guard holding various command and staff positions along the way.

No Rank in Civilian Life

Ostendorf says the corporate world is different from the military because it is a level playing field. He acknowledges that championing diversity has a generational component, and has found that millennials have a different approach than he does, as does the generation ahead of him. “Part of it is how you were brought up, which you can’t help; but also your influences.”

At his current positon, Ostendorf makes sure that all his team has a voice. “They are all successful professionals so I view my role as someone who can be there to guide them rather than give them a lot of direction. To me a major factor of inclusion is that everyone has a say, and that’s how my department runs.”

Ostendorf acknowledges that it is a challenge to find women to join the team. The aerospace and defense industry lacks diversity overall with too many men that have a military background or who have spent their whole career in the aerospace and defense industry.

When looking for candidates, he encourages leaders to broaden their search, reaching out, for example, to the Women’s Society of Engineers or other alternative places to find diverse candidates.

Another example of tapping a non-traditional hiring network occurred when his company was looking to fill a finance position and sent out a request through his National Guard leadership. His company ended up hiring a female soldier from his command, whom he otherwise wouldn’t have thought about. She has blossomed at the firm, and as Ostendorf says, “It’s about opening the door, and then they make it what they want. Diversity is about opportunity. If they don’t run with it, then that’s on them, but if you don’t ever give them the chance, you could be missing out on someone special.”

Standing up for Diversity

Given that it’s a small industry with few women, Ostendorf says that actually provides a lot of opportunity for women to stand out and make a name for themselves. At the same time, he sees that there remains the potential for the “double standard,” where men can perceive strong women negatively.

“We have to make that go away, and to do that, you have to set a good example in the organization. We have to have the courage to stand up and say, ‘Hey! Time out!’ and police our own ranks rather than letting it go, even if it’s a bunch of guys in the room after the woman leaves.”

As a leader, Ostendorf knows that his example influences others, through informal coaching and acting as a resource to help others navigate the job.

Advice for Other Leaders

His main advice for other leaders is “not to play old tape.” In other words, he thinks there’s a blind spot where leaders might pigeonhole people and not see their growth, even after they have changed roles.

He challenges leaders to take a hard look at their interaction and make sure that they are not inadvertently sabotaging others. “Are you cutting off women? Not treating them the same? We have to really examine our behaviors and see where we can make a positive change.”

He says that time and again in his career, he knows that issues in leadership will permeate the organization and manifest themselves as problems at the lower level. “If there are things going wrong, you have to examine the leadership climate. Whether it’s a company or a military organization, you can peel the onion back and see that problems beget problems,” he says. “It all comes back to leadership – the people who are in charge set the tone.

“We all have differences, but we need to embrace those and be sure we’re leveraging the different strengths everyone offers, because at the end of the day, it comes down to whether accomplishing the mission.”

By Cathie Ericson

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Intrepid Women: Moira Forbes, EVP of Forbes Media

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Moira ForbesMoira Forbes, EVP of Forbes Media, grew up in a family with almost a century of experience in the publishing industry as part of the Forbes family. She clearly bears the wisdom of her ancestors yet has the incisiveness and insight of a woman who knows how to make her own way.

Forbes says, “We were always involved in the business from the time we were young.”

After graduating from Princeton and the Harvard Business School’s Program for Leadership Development, she joined the marketing team of Forbes Europe in 2001. After a few years in London, she returned to New York in 2013 where she had the opportunity to work with Forbes Life, a division of the magazine that has more to do with the best ways to spend your money, rather than how to make it. Forbes comments,

“It was really important for me to start on the sales side of the business. It allowed me to get to know my clients and understand why our brand was so compelling to business leaders from around the world.”

After proving herself as more than competent in the cut and dry game of sales’ quotas where “success is evident in a very transparent way”, Forbes was named the Associate Publisher of Forbes Life. In 2008, she helped launch ForbesWoman, a section of the online magazine meant to look at the experiences of female leaders.

Forbes talks of the mission of ForbesWoman. She adds,

“The stories weren’t always about women, but I think women were looking for community with other people who had taken a similar path. Now, ForbesWoman is one of the highest traffic sections of the site.”

In addition, Ms. Forbes serves as the EVP of Forbes Media, helping to build new strategies to grow Forbes Life.

Redefining power as a pathway to change

2013 saw the first time occurrence of one of Forbes’ proudest accomplishments: the Forbes Women’s Summit. There are many conferences that can pass like weddings. People gather—in this case, 250 of the most extraordinary female businesswomen, scientists, artists and groundbreakers from around the world—for a couple of days. They make new friends and reconnect with forgotten loved ones. There are hugs when it’s time to depart and promises to get together again, but those promises are rarely kept. Moira Forbes did not want to plan a wedding; she wanted to ensure this Summit would plant seeds that could grow conversations forceful enough to last 365 days a year.The summit seeks to find lasting solutions to the most critical issues facing the world today. Forbes asked herself how she would scale the conversation beyond the 250 women in the room when she found herself thinking about power. She has come to the following conclusion,

“Power is the ability to shape dialogue, and use our influence to effect change in all areas of our lives. When you define power as influence, you must look outside of your industry and approach the issues from unique vantage points.”

The summit strives to represent women from a variety of backgrounds in order to bring together as many different eclectic ideas as possible. When asked who she invites, she comments that she tries to find the people who are doing extraordinary things in their field, and ‘those who would be really cool to talk to’ she adds with a smile.

Perspective is everything

With all of the pressure, and excitement, of surviving and growing in the publishing industry today, Forbes feels that it is important to stay as relaxed as possible by trying not to worry about the small things. On success she comments,

“We are our own toughest critics. If we are lucky we will have many chapters and experiences. There will be bumps along the way, but you will get through them.”

Forbes acknowledges that social media and the online media landscape brings an exciting opportunity for the publishing industry that comes with many challenges and even a few “sleepless nights”. But the ability to “feel the pulse of the audience, in real time, through social media is a powerful opportunity to create relationships with our readers.” Despite the fast rate of change and disruption, the strength of the brand anchors her work in a strong sense of purpose.

Goals and benchmarks are useful for achieving more than we think

Forbes has a somewhat unique vantage point for considering the different barriers that face women in the business world today, as her own work allows her to interact with women from several different industries.

“I think women are challenged to really plan and think about their careers. We set benchmarks and define indicators of success in our professional lives, but we fail to do it in our personal lives. I talk to so many women who are afraid to set a plan and say, ‘This is where I want to be in 3 years’, and then back track from there to figure out what they need and how they might get there.”

For this reason, she is a strong believer in helping women develop career plans—and that this is something that needs to be hardwired into the company culture. There are many times women will assume they have to hit the pause button because they just aren’t sure how to navigate the dual obligations of work and family.

“The cost of losing such high potential talent is too high. Transparent conversations about how the organization can help bring their employees to the point they are looking to get can remove the stress that sometimes leads women to taking themselves out.”

It is easy to see that Forbes is a product of her own good advice.

She says, “Nobody else is thinking about you twenty-four hours a day. You are the only one who knows what you want. People aren’t mind readers. If you don’t ask for what you want, you won’t get it.”

She encourages women to raise their hand when it’s time for a promotion or a project lead, even when they don’t feel 100% ready.

“There are so many lessons that are learned on the job; experience is the greatest teacher.”

By Rebecca S. Caum

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Voice of Experience: Ronya Corey, Financial Advisor, Merrill Lynch

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Ronya CoreyAs a child of immigrant parents, growing up Ronya Corey was told she had to be a doctor or a lawyer. “As the oldest, obedient daughter, I actually believed those were my two options!” she says, incredulously.

She began her college years as a pre-med major, but after her first semester, she knew she wasn’t following her heart — and, to top it off, she hated the sight of blood. After changing her major to economics, she interned at several organizations over the course of her four years of college, but it was while she was interning at Merrill Lynch that she realized what she wanted to do for her career.

“Watching my father’s financial choices made me realize that I wanted to educate and help families not only live for today, but save for tomorrow. My dad was an amazingly loving father, but he was also far too generous and short sighted with his money,” Corey said. “If you needed $5 dollars and that was all he had in his pocket, he would give it to you. That mindset of only living for today made him literally have to work until the day he died.”

Guiding Clients to Find Their “Red Mercedes”

Corey says that her work is satisfying every day, as she guides clients to make smart decisions about their money. She says that among the types of retirees — those who spend too much in retirement on an annual basis and those who spend what they should — the most fun are those who don’t spend enough.

“I love working with them to help them define and envision new goals that on their own, they wouldn’t have conceived.”

She cites a client, Jane, who is in her 90s and still teaches online courses for senior citizens at a community college. Though she and her husband never made exorbitant amounts of money as educators, fortunately they were great savers. As Corey tells it, Jane is now widowed with more money than she needs for her life expectancy, and her son and his wife are spendthrifts so she has been pondering how to best utilize her money when she is gone.

After working with her estate attorney to create a trust for her son and establishing various charitable gifting options, Corey returned to a thread that had run through their past conversations – Jane had always wanted a red Mercedes.

“So every call thereafter, I asked her if she had bought her red Mercedes and encouraged her to do so. About a year later, she called to tell me she actually went out and purchased a red Mercedes. She couldn’t be happier — she mentions it on almost every call we have had since. So now, it’s a story I retell to allow people to envision to buy or do whatever their red Mercedes means to them.”

Of course, Corey also counsels clients through the more mundane challenges their retirement may provide, such as rising health care costs. And, prolonged life expectancy poses a number of financial hurdles for many clients – whether it’s saving enough to meet their retirement objectives or being cognizant not to spend too much in retirement.

A Role Model for Younger Women

As the highest-ranking woman in the DC office – both past and present – Corey wants to be a role model for the young women in her industry, where the message she had always received were that only men were considered “the large producers.”

“I want them to know that if the daughter of two immigrant parents who was born in West Virginia and went to a state school can do it, so can they if they put their mind to it,” Corey says.

She is currently building a team of women to service her clients. “It isn’t unusual to see an all-male advisor team, but it is unusual to see it the other way around.”

“It isn’t unusual to see an all-male advisor team, but it is unusual to see it the other way around.”

Since many men in the household still handle the investments for their families, she finds that working with a woman can bring some vulnerability and can be a culture shift. “As a young woman in the business, I strive to know to know more than my male counterparts in order to win new business.”

As part of her role model commitment, Corey also started the local chapter of Merrill Lynch’s Women’s Exchange in 2009 to reach women at all levels throughout Washington DC, Virginia and Maryland. Participation in the organization, which fosters mentorship and growth for women in the firm, has allowed her to meet and learn from the most successful women in the industry.

Her advice to young women? “Learn something new every day. Knowledge is power.”

On the Family Font

Corey and her husband, Devon, took advantage of their pre-children years to travel the world. “Now my hobby and love is my family – my husband and my two bundles of joy – Naill, age two, and Kaia, age one.”

By Cathie Ericson

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